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Journal : Journal of Social And Economics Research

ANALYSIS OF THE IMPACT OF EDUCATION COSTS ON SCHOOL SELECTION DECISIONS AT VOCATIONAL HIGH SCHOOL DEPARTMENTS IN THE GREATER BANDUNG METROPOLITAN AREA Yusnaini, Yusnaini; Iskandar, Fatimah Nurjannati
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.924

Abstract

This study aims to analyze the impact of education costs on the decision to become a student at a Vocational High School (SMK) majoring in Visual Communication Design (DKV) in the Greater Bandung Metropolitan area. The background of this study shows an imbalance between the increasing number of SMKs and the number of students, especially in the DKV department which actually experiences a low participation rate. People tend to be reluctant to choose SMK DKV because of the perception that the high cost of education is not commensurate with the benefits obtained, such as job prospects after graduation. This study uses a quantitative approach with a survey method of the entire population of SMK DKV students in the area, totaling 191 people. The results of the analysis show that education costs have a positive and significant influence on the decision to become a student, both partially and simultaneously with other variables such as the quality of educational services, institutional image, and social media marketing. Education costs are proven to be one of the main considerations in the process of evaluating alternative schools and decision-making by prospective students. These findings reinforce the importance of transparency and education cost policies that are balanced with the value of benefits in order to increase public interest in vocational education, especially in the field of visual communication design.
THE INFLUENCE OF CONSUMER BEHAVIOR ON PRODUCT PURCHASE DECISIONS THROUGH SHOPEE AMONG XYZ UNIVERSITY STUDENTS Yusnaini, Yusnaini; Fatimah Nurjannati Iskandar
Journal of Social and Economics Research Vol 7 No 2 (2025): JSER, December 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i2.1093

Abstract

This study aims to analyze the influence of consumer behavior on skincare product purchasing decisions through the Shopee platform among XYZ University students. This study was conducted using a quantitative explanatory research approach and data were collected through distributing questionnaires to 30 respondents selected using a purposive sampling technique. Data analysis was conducted using descriptive statistics, instrument testing, classical assumption testing, and simple linear regression to examine the influence of independent variables on the dependent variable. The results showed that consumer behavior has a positive and significant influence on skincare product purchasing decisions through Shopee. This is indicated by the coefficient of determination value of 82.9%, meaning consumer behavior is able to explain the contribution to purchasing decisions in the very strong category. Consumers consider product information, privacy security, platform reputation, trust, and purchase benefits as important factors driving purchasing decisions. Although some respondents are still neutral about the risks, overall consumer perceptions of Shopee are quite positive. The results of this study confirm that understanding consumer behavior is crucial for improving skincare product marketing strategies on e-commerce platforms.
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