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Journal : jer

Analisis Green Marketing dan Brand Image Terhadap Keputusan Pembelian Produk Garnier di Surabaya Anarta, Ahmad Dimar; Supriyono
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1784

Abstract

Environmental pollution due to plastic waste is a serious global problem because it accelerates ecosystem damage. Companies like Garnier play an important role in reducing these impacts using eco-friendly packaging and the application of sustainability principles in their production. This study aims to analyze the impact of green marketing and brand image on the decision to purchase Garnier products through TikTok in the city of Surabaya. The quantitative method was used in conjunction with the purposive sampling technique for 99 respondents. The analysis was carried out using PLS-SEM through SmartPLS software. The results show that green marketing and brand image have a significant positive influence on purchasing decisions.
The Influence of Brand Ambassadors and Brand Awareness on Interest in Buying Azarine Sunscreen Products in Surabaya Permana, Gilang; Supriyono; Hariyana, Nanik
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1582

Abstract

The competition in the local beauty industry continues to grow, driven by skincare trends—especially sunscreen—and the influence of Korean culture in Indonesia. As a local brand, Azarine uses marketing strategies by appointing Korean celebrity Lee Min Ho as a brand ambassador and enhancing brand awareness to strengthen consumer recognition and increase purchase intention. This study aims to analyze the influence of brand ambassador and brand awareness on the purchase intention of Azarine sunscreen in Surabaya. Using a quantitative approach with purposive sampling, data were collected from 108 respondents through an online questionnaire and analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) via SmartPLS. The results show that brand ambassador and brand awareness have a positive and significant effect on purchase intention, indicating that the use of public figures and strong brand awareness are key to attracting consumer interest.
The Influence of Trust, Perceived Ease, and Promotion on the Decision to Use the SPayLater Payment Method in Surabaya Safi’i, Denisa Putriramadhani; Supriyono
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1654

Abstract

The significant increase in internet penetration in Indonesia has driven the development of information technology by connecting more individuals to the digital world, which ultimately affects various sectors, including the financial sector, as evidenced by the emergence of technology-based financial institutions that are beginning to dominate transactions, namely financial technology (fintech). BNPL, or what is more commonly known as paylater, has now become an attractive payment option for people with limited budgets. This study aims to identify and analyze the influence of trust, perceived ease, and promotion on the decision to use the SPayLater payment method in Surabaya. This research is a quantitative study with data collected through questionnaires. The analysis technique used in this study is SEM with a component-based approach using PLS as the analysis tool. The results from 98 respondents indicate that trust, perceived ease, and promotion have a positive and significant effect on usage decisions, with the highest factor loading value found in the indicator of engaging content creation under the promotion variable, and the strongest influence given by the perceived ease variable.
The Impact of Location and Price Perception on Customer Loyalty Mezafrie, Hilda Michelle; Supriyono
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1717

Abstract

The culinary MSME sector has shown significant growth in major cities such as Surabaya, driven by high consumer demand for affordable and accessible food services. This study aims to analyze the influence of location and price perception on customer loyalty at Dapur Bu Hepy in Surabaya. This is a quantitative study using a questionnaire distributed to 96 respondents. The data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results show that both location and price perception have a positive and significant effect on customer loyalty, with price perception contributing the strongest influence. The most dominant indicator within the price perception variable is price competitiveness, which is considered the main reason customers remain loyal to Dapur Bu Hepy.
Co-Authors Abdul Fatah Ade Ananto Terminanto Adi S Adinda Bintang Oktavia Afghani, Shalma Herwinadira Afghani Afika Qothrunnada AFLAKHA KHOIRUN NISA, HIDA Afrianto, Evo Ag. Sunarno H Agus Pujianto Agustina Puspitasari, Diah Aini, Miza Rahmatika AISKA, KERIL Ajmi Niamala Al-Farizi, Rafi Maulana Alif Fadhilah Laili Putri Alviani, Tri Alya Farianti Amal, M Khusna Amalia Noviasari Amanda Putri Cheryl Ambodo, Angga Dwi Anang, Anang Supriadi Saleh Anarta, Ahmad Dimar Andhini, Karina Permata Anggita Wiyasti Anggito, Anggito Habimayu Anik Gufron Anirotul Qoriah Anita, Yeni Anna Mardiana Handayani Aprilia, Putri Sabrina Ardy Wiyani, Novan Arindra Nirbaya Arista, Nor Isnaeni Dwi Aritonang, Erfan Andrianto Asnawati Is Assegaf, Rafly Channan Ath-Thaariq, Affan Aufar Atok, A Rosyid Al Aynin Mashfufah AYU PERDANA, ADITYA Ayuningsih, Ayu Putri Az-Zahra, Aisyah Hilwa Azlia Dzahabiyyah Zahra Bahrun Barohima Bambang Poerwadi Bambang Satriawan Bayu Febram Prasetyo Bayu Hidayat, Hilmi Belladona, Meilani Benny Eza Yusuf Billiandri, Bhayu Binadibu , Muhammad Alghifari BONYAKTUTUL, BEVI bopalyon Pedi Utama Budiastuti, Maria Theresia Sri Bunga Adelia Bunga Sayla Safira Cahyo Yuwono Callula Syifa Gantari Choiriyah Widyasari Christina Wahyu Kartikowati Damanhuri Damayanti Puspanegara Darwin Rio Budi Syaka David Widianto Dea Samza Aulia delvia nora Devita Anggarsih Dewi, Laura alvina Diah Agustina Puspitasari DIAN PERMATASARI, MELANIA Dian Wahyuningsih Didik Sukriono Dimara Kusuma Hakim Dimas Putri Mega Pratesa Dini Lestari, Dini Dita Yuzianah Dodi Candra Kurniawan Donny Miraza Drastiana Siwi Maheswari DWI LESTARI, WINDI Dwi Novianti, Dwi DWI SURYANTO Dwindra Setyo Nugroho Dwinka Tantra, Naufal Afif Ebriyani Effi Yudiawati Efri Roziaty Eko Darmanto Endang Sri Hanani Erlangga Hidra Ernawati Erni Puji Astuti Evana Andriani Evi Sulviani Nengseh Evo Afrianto Fadilah, Wafa Nazli Nur Fajar Nugraha Faradisa, Eva Farida Istianah Farida, Arifatul Farida Faridhatun Faidah Farizi Hajjan Zahri FATKHURAHMAN FATKHURAHMAN, FATKHURAHMAN Fatma Ayu Jati Putri Fauziyah, Mar’atul Ferawati , Rizki Feri Wibowo Fery Darmanto Firman Saifuddin Akbar Fischa Debbye Ammelia P Fitri Puji Rahmawati Fitriyah, Siti Ni'matul Galuh Kinanti Gilang Permana Gilang Puspita Rini Gunanti Haidar, Ghani Ahmad Hanifa HANUM NILASARI, SETYA Hardika Hariadi Subagja Harjono Hendi Wahyudin Hendra, Franka Herlambang Bangun Triatmojo Hesty Puspita Sari Hijrah Maulidiah Afifah Hikam, Syahrul Hindayati Mustafidah Hutama, Yonanda Gumilang Ida Maya Putri Ida Rumia Manurung Ihda Khairun Nisa Ika Rizki Yustisia Illahi, Nabil Rahmad Immanuel, Christoper Ade Iqbal Wahyu Ashari Isman Isnainiwati JULIANTO Karlos, Birto karmila, yeni KARTIKA, CAHYANING Keke Tamara Fahira Kesy Apriansyah Khurrohim, Bakti Nendra Krisnanda Kurnia Wijayanti Kurniawan, Wahyu Ragil Laily Fithri, Diana Lestari, Jodis Wahyu Eka Putri Puji Lestari, Yayuk Dwi Lili Suryani Lili Suryani Lisa Sulistiyana Liyandri Rasbina Tarigan Luthfi Rafifah Putri Madaniya Oktariena Madyastuti, Rini Mamik Indaryani Maryam Azka Mar’atul Fauziyah Meilani Wulandari Melza Zahra Permata Meritasari, Dini Putri Ratna Mezafrie, Hilda Michelle MINTOHARI MMSI Irfan ,S. Kom Moch Fahmi Abdulaziz Moch Naufal Ardiyansyah Muammar Khaddafi Muflikhul Khaq Muhamad Rafa Putra Lubis Muhamad Yusuf, SE., M.Si. Muhammad Aulya Augusta Qinthara Muhammad Hamka Muhammad Husaini Muhammad Rafif Rabbani Muhammad Royyan Muhammad Vikri Mustafa Mulyandani, Friskha Mustofiyah, Lilik Nabila Maharani Santika Nadiyya Nur Aurilia nafisah, Hilyatun Nahdhiah, Umi Naila Ratu Azzahra Nanda Nova Nur Diana Nanik Hariyana Natalia, Khayla Nengseh, Evi Sulviani Nina Mekalungi Nita Sutanti Nova Rizca Pratiwi NOVIYAH ROHMAWATI, EKA Novy Setia Yunas Nugroho Gama Yoga Nuraini Nasdiyanti, Dzakiyya Nuraini, Dzakiyya Nurma Atalsa Sofansyah Nurma Atalsa Sofyansyah Nurmalasari, Aprilia Ike Nurul Jannah Olvah, Muliyani Pastika Candra Nurjanah Pitriani Pradata, Aria Bima Putra Pranoto, Ilham Dwi Prastyawan, Anang Pratomo Setiaji Primasari, Yusniarsi Purwiyanto Puspanegara, Damayanti Putra, Yuka Asmara Putri Khoirun Nisfah, Andhika Putri Maha Dewi, S.H., M.H Putri, Naila Aisyah Qirani Ajeng Pinasti R. Hario Tirtosetianto Rahadi Pramono Singgih Rahma Afdhilla Nasution Rama Oktavian, Rama Randy Chrisbinawan Ranu Baskora Aji Putra Rasyidah RATNA JUWITA, DWI Reiga Ritomiea Ariescy Rezqy Ayu Devi Arafah Riandi Ridwan Ridzna Asep Purwanto Riki Effendi RINA CHAIRANI, NUR Ririn Purwanti Risda Kumala Sari Rizwan Nurshiddiq Rofiki, A. Arif Rohmani Romel Masykuri Rudi Aditia Safi’i, Denisa Putriramadhani Salma Nur Asyifa Salman Alfarisi Sama' Santoso, Minto Saputra, Qoiru Ramanda Sari, Hesty Puspita Setiono Setyaningrum, Desy Setyaningrum, Yahmi SETYOWIYANTI, RIZKI Shafa, Deliza Haura Sheli Putri Deswanti Shobur, Muhammad silva yuliana safitri Sinta Sania Siswanto, Edhi Sofansyah, Nurma Atalsa Soni Adiyono SRI LESTARI Sri Rahayuningsih SRI RAHAYUNINGSIH Sri Untari Sulistiana, Devita SUMARWOTO Suparto Suryani, Fikriman Suryani, Isyaturriyadhah SURYANTI Sutono Sutono Suwarno Widodo Syafiul Muzid Syahputra, Muhammad Fauzaan Riyo Taqwa, Abiyyu Nabil Tarwa Mustopa Teguh Santoso Tisara Sita Triyoso, Wahyu Ulfa, Agustina Miftachul Ulya Shoffa Hana Umi Dayati UMMAH, KHOIROH Usup Utomo, Pamuji Setyo VG Sri Rejeki Vicky Prasetia Wahyudi, Taufik Nur WAHYUNINGTYAS, HENY Wibowo, Arjanto Wicaksono, Thio Febrian Widhiarta, Faris Yeni karmila Yovitha Yuliejantiningsih, Yovitha Yudhi Widyo Armono Yuli Wahyuning Tyas YULIA CITRA, ANIS Yusiku, Nie Putri Wayah Kumang Yusniarsi Primasari Yusuf, Zahra Nabila Zairin Zakaria, Yoppy Zunan Azis