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Journal : Humaniora

Analysis of Social Marketing for Anti-Corruption Campaign: Case Study of Film “Kita Versus Korupsi” Rosidah, Rosidah
Humaniora Vol 3, No 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3248

Abstract

The paper aims to explain the application of commercial marketing theory in a social marketing campaign. This study derives from secondary sources have been conducted, including previous researches and published articles. The writer finds yhat the theory of marketing mix has been used to study the film proposition. Furthermore, another “P”, namely Partnership, and segmentation has also been added to the campaign. The marketer has applied the commercial marketing approach in the film, as one of the campaigns for anti-corruption in Indonesia, to ensure that the campaign will be effectively delivered for the target audience. This finding can serve as a guideline for best practices in social marketing campaign for other sector or mission. In addition, the paper doesn’t aim to evaluate the effectiveness of the film as a social marketing campaign. It just wants to analyze the application of commercial sector marketing that applied in the film.  
Pola Komunikasi Mahasiswa dalam Penggunaan Smartphone (Studi pada Mahasiswa Marketing Communication Fek Binus University) Rosidah, Rosidah; Herawati, Erni
Humaniora Vol 4, No 2 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i2.3519

Abstract

This research aimed to identify and know the pattern of smartphone usage among university students and pattern of communication they are doing with the smartphone. Quantitative research was used in this study, with descriptive design. Survey was conducted as data collecting method by distributing questionnaires to students of Marketing Communication (Marcomm) department, Faculty of Economic and Communication (FEK), Binus University. As a result, there were 134 questionnaires that can be proceed for data analysis. Sampling technique used in the research was simple random sampling. Since the research used descriptive design, thus the data analysis technique was descriptive statistics. The research is only limited to study the pattern of smartphone usage and pattern of communication among students of Marcomm department, FEK, Binus University, with their smartphone. Given the fact that smartphone has changed people’s behavior in communicating with others, it can be useful for example in developing appealing learning plan in education field, especially for youth. The function of mobile phone has undergone a rapid change with the existence of smartphone. With smartphone, one cannot only perform the traditional types of communication (phone or sms), but also go beyond that. This is due to the features provided by the smartphone which indeed accommodate the person’s needs to communicate each other more than just phone calls. Additionally, with the presence of Internet which has made the smartphone becoming inseparable with human’s life, since it integrates all medium and activities of communication into a single gadget. Smartphone has been proved to change the people’s habit in communicating each other and caused people’s dependency on the presence of this medium.  
Tanda-Tanda dalam Iklan Komersial di Televisi (Analisis Semiotika pada Iklan Susu Sgm Eksplor Presinutri 3) Herawati, Erni; Rosidah, Rosidah
Humaniora Vol 4, No 1 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i1.3419

Abstract

Advertisement is one of promotional tools used by marketer to communicate with its audience or consumer which can be done through newspaper, magazine, internet, radio, and/or television. Using advertisement, the marketer tries to create signs in the message to the audience to make sure they really understand the message. The objective of the study is to analyze how the signs are created in the texts displayed on infant formula SGM Eksplor Presinutri 3 TV advertisement. The metodology is qualitative research using semiotics analysis. Peirce semiotics approach is applied to explore the signs in the advertisement. Secondary data were used, also supported by study literature, to conduct a deep analysis of this study. The research finding shows signs were used by the marketer to deliver the message of this product. 
Co-Authors Abdul Rahman Achmad Fauzi Adhi Kusumastuti Adi Suhendra, Adi Afika, Ayu Afpriliansyah, Muhammad Rionaldhie Agus Kartono Agus Riyanto Agusnaya, Nurrahmah Agustria, Rory Ahmad Maftuh Sujana Ahmad Zakir, Ahmad Ahmar, Ansari Saleh Ahmedy, Fatimah Ahyar Alimudin Ahyar, Aldi Musthofainal Aldimas Arya Pramuditha Alfina Handayani Alifa, Alifa Alifia, Tasya Alimna, Fika Anaguna, Nursyam Andari, Tania Andika Isma Andika Pratama Andini, Andi Cahaya Rezky ANGELA MARIANA LUSIASTUTI Anik Eko Novitasari Anwar Anwar Aprisal, Aprisal Ardian Arif Arieb Shintami, Rica Arif Setiawan Syam Arifiyanti, Fitria Artane, Komang Asdar Asdar Asham Bin Jamaluddin Ashshiddiqi, Muhammad Hasbie Asih Kuswardinah Asnawati Asnawati Astuti, Aurelia Widya Azanda, Siti Hanifa Baharuddin Baharuddin Baharuddin Bambang Sugeng Suryatna, Bambang Sugeng Bambang Triatma, Bambang Barsei, Adhityo Nugraha Baso Intang Sappaile, Baso Intang Bayu Bagas Hapsoro, Bayu Bagas Bhakti Etza Setiani Budi Harsono Budi Santoso, Dwi Budiarti, Menik Bunyamin, Bubun Cahya K, Vicky Chatarina Umbul Wahyuni Chrismadha, Tjandra Ciskawati, Dyah Ayu Datunsolang, Abd. Rahman Della Fadhilatunisa Denny Satria, Denny Dermawan, Rifai DEWI SARTIKA Dilla Aprilia Djam’an, Nurwati DS, Hadi Kasmaja DS Elsera, Marina Erlisya Puspandhani, Mitha Etty Suryawati Fadhil Zil Ikram Fadilah, Ahmad Fadya, Rara Nur Fahrani, Novi Savarianti Faizal Rachmadi, Moch Fajrin, Farid Fakhrur Rozi, Fakhrur Fardan, Muhammad Fathur Rachman, Rizaldy Fatima, Cikha Yulia Febrianti, Dind Ayu Fikria Nur Ramadani Fitriana, Nana Gatot Hery Djatmika Gde Putu Yoga Widyawan Habibah, Fadiyah Putri Nur Handayani, Alfina Hanifah Nurus Sopiany Harefa, Herman Yaarozatulo Haro, Ginda Haryono, Tri Agus Hasan, Hasniati Hasburrahman, Hasburrahman Hasibuan, Poppy Anjelisa Zaitun Hendriyanti Lestari, Sri Henry Ananta Herawati, Erni Herlina Fitrihidajati Hernawati Hernawati Hernawati, Rita Herowandi, Muhammad Hertasning, Bram Hidayat, Bachtari Alam HUSNUL KHOTIMAH Husriani Husain Ida Ayu Putu Sri Widnyani Ikram, Fadhil Zil Ikram, Muhammad Imam Radianto Anwar Setia Putra, Imam Radianto Anwar Setia Indarti, Dian Martha Iskandar Iskandar Isti Hidayah ita yuliana Janan, Nabila Jannah, Devi Miiftahul Kaewhanam, Phimlikid Karsinah - Khasanah, Arifatun Kristanti, Bela Siska Kunaenih, Kunaenih L. M. Panji Satria Sulambang LAILATUL FITRIYAH Lalu Ilpan Hanapi Lalu Masyhudi Lina Madyastuti Listyaningsih Listyaningsih Lola Puspita Lumadya Adi, Lumadya Lydia Margaretha M. Miftach Fakhri Mappangara, Surianto B Mar Athul Wazithah T. Mardiati, Yayah Margunani, Margunani Marufi, Marufi Masbiran, Vivi Ukhwatul Maula, Ripdatul Meisya Dwi Gita Meristika Rachman, Silvia Meristika Rachman, Sylvia Misriyatun, Misriyatun Mochamad Hanafi Mosshananza, Hinfa Much Deiniatur, Much Muhammad Alwi Muhammad Ansori Muhammad Fajar B Muhammad Ibrahim Muhammad Ilyas Mulianah, Mulianah Mursal Aziz Musyono, Ari Dwi Nur Indriawan Mutmainna, Diati Nadia Sasmita Wijayanti Nana Kariada Trimartuti Nasrullah Nasrullah Negarawati, Esa Nengsih, Nengsih Ni Kadek Wulandari Nikmah, Milkhatu Fuadatin NIRMALA, PUTRI Novita Sari Nurhuda Firmansyah Nursanti Izzatullaili Adnani Nurwetty Miduk Arta Situmorang Octavianti Paramita Octavianti Paramita Paiman Paiman Permana, Diki Pramazuly, Ayu Nadia Pranasari, Melati Ayuning Pratama, Ziko Pratiwi, Rina Ari Pringgo Kusuma Dwi Noor Yadi Putra Pudji Astuti Purnamasari, Melan Susanty Purwadi Purwadi Putri, Risa Haruman Rachmadi, Moch Faizal Rachmawati, Laily Raditya Pangestu Rahmanto, Agus Ramadhan, Arif Ramadhani, Nurhalimah Ratnasari Ratnasari Respati, Yudit Ayu Retno Sri Iswari Rina Rachmawati Rindasari Munir Riski Maulana Rizka Mardiya Rizki Pratama Johanis Paransa Roffi Grandiosa Rohaeni, Anie Romadhon, Ailan Romiyatun Mijiling Astuti, Romiyatun Mijiling Roni Nugraha Rosidawati Wiradirja, Imas Rudi Harjo Rusdyi Habsyi Rustiani, Tenni Sa'diyyah, Fadhilah Nur Sabtohadi, Joko Safira, Evi Maya Sahid Sahid Sahid Sahid Salehudin, Mohammad Samsudin Anis Satnur, Muh. Alham Sawukir, Sawukir Septianarta, Stella Septiyana, Linda Setiadharma, Gunawan Sigit Sahalik Rahman Sigit Winarto, Sigit Simandjorang, Bonataon Maruli Timothy Vincent Siregar, Syareni Siti Fathonah Siti Harnina Bintari Siti Sopiah, Siti Sitti Radhiah Slamet Suyanto Soeharto Soeharto Sri Pertiwi, Eva SRI RAHAYU Subekhan, Moch. Subekhan, Mochamad Suci Emilia Fitri Sunyoto Sunyoto Suprihatin, Yeni Suprijati, Jajuk Suradi Suradi Suryadi, Ibnu Bangkit Suryadi, Kusumasari Suryani Suryani Suryapermana, Nana Susanti, Komaria Syah, Robby Firman Syukur, Pramudya Asoka Tabash, Mosab Taukhid Taukhid, Taukhid Tini Apriani, Tini Tiro, M. Arif Titin Agustina Tomy, Chairian Trisninawati, Trisninawati Triyono Triyono Ujang Subhan Usman Mulbar Vidiati, Cory Vidiyanto, Vidiyanto Vivi Suzanna Dewi, Vivi Suzanna Wahyu Hidayat M Wahyu Pratama Wahyudi Wahyudi Wahyuningsih Wahyuningsih Walim Lili Widhiya Ninsiana, Widhiya Widiawati Widiawati, Widiawati Widyaningsih Sinaga, Artika Meilinda Wijaya, Dion Untung Wira Ekdeni Aifa Wisataone, Voettie Witra Apdhi Yohanitas WULAN PURNAMASARI, WULAN Yeti Kurniati Yohanes Bowo Widodo Yuliarpan, Pipit Yunan Fahri Ramadhan Yuniar Mulyani Yusuf, Soleh Zafrullah, Zafrullah Zainuddin, Zainuddin ⁠Fitriasuri, ⁠Fitriasuri