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All Journal Journal of Economic, Bussines and Accounting (COSTING) JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia Journal of Management and Bussines (JOMB) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Sanskara Ekonomi dan Kewirausahaan Jurnal Multidisiplin West Science The Eastasouth Management and Business West Science Business and Management West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies West Science Accounting and Finance Jurnal REKOMEN (Riset Ekonomi Manajemen) Fundamental and Applied Management Journal West Science Social and Humanities Studies Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah West Science Islamic Studies Journal of Ekonomics, Finance, and Management Studies
Eva Yuniarti Utami
Universitas Sebelas Maret
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences

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The Effect of Customer Engagement, Content Personalization, and Trust on Purchasing Decisions in Indonesian E-commerce: A Case Study on the Fashion Industry Suryati Suryati; Efti Novita Sari; Eva Yuniarti Utami
West Science Journal Economic and Entrepreneurship Vol. 1 No. 06 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i06.453

Abstract

An in-depth understanding of the elements influencing consumer behavior is necessary given the constantly changing environment of e-commerce in the Indonesian fashion industry. This study looks into how trust, content personalization, and customer engagement affect consumers' decisions to buy. Using Structural Equation Modeling, a quantitative analysis examines a sample that reflects the heterogeneous consumer base of Indonesian e-commerce. The measuring model demonstrates strong psychometric qualities, and analyses of discriminant validity attest to the latent constructs' uniqueness. Fit indices support the structural equation model's suitability, while regression analysis demonstrates the importance of trust, content personalization, and customer engagement in influencing purchase decisions. Future research directions and their practical implications for enterprises are highlighted.
Analysis of the Influence of Innovative Leadership, Product Development, and Marketing Strategy on Creative Industry Business Growth in Bandung Loso Judijanto; Irwan Suryadi; Eva Yuniarti Utami; Darmawan Listya Cahya
West Science Journal Economic and Entrepreneurship Vol. 1 No. 06 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i06.454

Abstract

This research investigates the intricate dynamics within the creative industry of Bandung City by analyzing the influence of Innovative Leadership, Product Development Strategies, and Marketing Strategies on Business Growth. A sample of 150 creative enterprises was surveyed, and structural equation modeling with partial least squares (SEM-PLS) was employed for quantitative analysis. The measurement model assessment confirmed the reliability and validity of the measurement instruments, while the structural model revealed significant positive relationships between the independent variables and Business Growth. Hypotheses testing supported the influence of Innovative Leadership, Product Development Strategies, and Marketing Strategies on Business Growth. The model fit indices indicated an acceptable fit, and the R-Square values suggested that approximately 60.2% of the variance in Business Growth can be explained by the combined influence of the studied factors. The regression results further confirmed the positive associations between each independent variable and Business Growth. The study contributes valuable insights for practitioners, policymakers, and researchers within the creative industry and concludes with recommendations for future research.
The Effect of Business Partnerships, Product Diversification, and Market Competitiveness on MSME Business Performance in Jakarta Loso Judijanto; Eva Yuniarti Utami; Muhammad Aga Sekamdo
West Science Journal Economic and Entrepreneurship Vol. 1 No. 07 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i07.458

Abstract

The present study examines the intricate dynamics between product diversification, business partnerships, and market competitiveness as they pertain to the performance of Micro, Small, and Medium-sized Enterprises (MSMEs) in Jakarta. Employing a quantitative analysis approach, the study integrates Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to scrutinize a sample of 150 MSMEs. The measurement model establishes the reliability and validity of the selected constructs, demonstrating robust factor loadings, high reliability, and satisfactory convergent validity. Discriminant validity analysis ensures the distinctiveness of the constructs, while model fit indices affirm the appropriateness of the Estimated Model in capturing observed data patterns. The structural model analysis reveals significant positive relationships between business partnerships, market competitiveness, and product diversification with MSME business performance. These findings hold valuable implications for policymakers, providing insights into the targeted interventions needed to bolster the MSME sector in Jakarta.
Analysis of Generation Z Consumer Behavior in the Food and Beverage Industry in Indonesia: The Influence of Product Personalization, Social Media Engagement, and Brand Experience Dyah Ayu Suryaningrum; Eva Yuniarti Utami; Hayu Lusianawati; Najdah Thalib
West Science Journal Economic and Entrepreneurship Vol. 1 No. 07 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i07.461

Abstract

In the Indonesian food and beverage sector, this study examines how brand experience, social media interaction, and product customisation affect Generation Z customer behavior. Data gathered from 150 Generation Z customers was analyzed using a quantitative method that made use of structural equation modeling with partial least squares (SEM-PLS). The results of the study show a strong positive correlation between the behavior of Generation Z consumers and each independent variable, including social media participation, brand experience, and product customisation. The findings highlight how crucial strategic customisation, a strong social media presence, and improved brand experiences are in influencing Generation Z customers' preferences and decisions. These observations have important ramifications for companies who want to modify their marketing plans in order to successfully connect this ever-changing group of consumers in the Indonesian market.
The Effect of Innovation, Entrepreneurship and Business Development on the Economic Independence of Muslims Moh Gifari Sono; Syamsu Rijal; Erwina Kartika Devi; Eva Yuniarti Utami
West Science Islamic Studies Vol. 2 No. 02 (2024): West Science Islamic Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsiss.v2i02.805

Abstract

This research investigates the impact of innovation, entrepreneurship, and business development on the economic independence of Muslims in Indonesia through a quantitative analysis. A sample of 120 respondents representing diverse demographic backgrounds was surveyed, and Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was employed to analyze the data. The measurement model assessment confirmed the reliability and validity of the constructs, while the structural model estimation revealed significant positive relationships between innovation, entrepreneurship, business development, and economic independence. Hypothesis testing further validated these relationships, indicating that all three factors—innovation, entrepreneurship, and business development—have a significant positive effect on economic independence among Muslims in Indonesia. The findings underscore the importance of fostering innovation ecosystems, nurturing entrepreneurial talent, and creating conducive business environments to promote economic autonomy within the Muslim community. These insights have implications for policymakers, practitioners, and stakeholders seeking to design targeted interventions for inclusive economic development and sustainable growth in Indonesia.
Analisis Pengaruh Kredibilitas Influencer, Relevansi Konten, dan Tingkat Keterlibatan Sosial terhadap Perilaku Konsumen Generasi Z dalam Kampanye Influencer Marketing: Studi Kasus pada Industri Fashion di Indonesia Moh Gifari Sono; Mega Ilhamiwati; Widalicin Januarty; Eva Yuniarti Utami; Ferry Arfiansyah
Jurnal Ekonomi dan Kewirausahaan West Science Vol 2 No 01 (2024): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v2i01.889

Abstract

Penelitian ini menyelidiki dinamika rumit yang memengaruhi perilaku konsumen Generasi Z di industri fesyen Indonesia, dengan fokus pada peran kredibilitas influencer, relevansi konten, dan keterlibatan sosial. Pendekatan kuantitatif digunakan, dengan mensurvei sampel konsumen Generasi Z yang beragam di berbagai kota besar di Indonesia. Analisis model pengukuran menetapkan reliabilitas dan validitas konstruk, sementara model struktural mengungkapkan hubungan yang signifikan dan positif antara kredibilitas influencer, relevansi konten, keterlibatan sosial, dan perilaku konsumen. Temuan ini memberikan wawasan yang dapat ditindaklanjuti oleh para pemasar dan influencer, yang menekankan pentingnya membangun kredibilitas, membuat konten yang relevan, dan mendorong keterlibatan sosial untuk secara efektif terhubung dan mempengaruhi konsumen Generasi Z.
Evaluasi Bibliometrik terhadap Efektivitas Produk Keuangan Syariah dalam Mendorong Keuangan Inklusif di Masyarakat Jamaluddin Majid; Mega Ilhamiwati; Eva Yuniarti Utami
Jurnal Ekonomi dan Kewirausahaan West Science Vol 2 No 02 (2024): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v2i02.1095

Abstract

Penelitian ini mengadakan evaluasi bibliometrik terhadap literatur terkait keuangan syariah dan inklusi keuangan untuk memahami efektivitas produk keuangan syariah dalam mendorong keuangan inklusif di masyarakat. Dengan memanfaatkan pendekatan bibliometrik, analisis dilakukan terhadap tren, pola, dan fokus penelitian dalam literatur akademis. Data dari 980 artikel yang telah dikutip lebih dari 52,000 kali dari tahun 1991 hingga 2024 menunjukkan dampak signifikan dari literatur tersebut dalam mendukung pengembangan industri keuangan syariah. Visualisasi jaringan tema dan tren penelitian mengungkapkan evolusi pemikiran dari aspek teoritis hingga aplikasi praktis, sementara analisis kutipan menyoroti topik-topik yang paling banyak diperhatikan dalam literatur. Temuan ini memberikan pemahaman yang lebih baik tentang perkembangan industri keuangan syariah dan tantangan yang dihadapinya dalam mewujudkan inklusi keuangan yang lebih luas di masyarakat. Melalui pemahaman yang lebih dalam tentang tren dan pola dalam literatur akademis, praktisi dan pembuat kebijakan dapat mengembangkan strategi yang lebih efektif dalam meningkatkan akses masyarakat terhadap layanan keuangan syariah yang sesuai dengan prinsip-prinsip Islam.
Analisis Kualitas Layanan Koperasi, Dukungan Pemerintah Daerah, Keterlibatan Masyarakat dalam Meningkatkan Daya Saing UMKM di Kota Yogyakarta Dyah Ayu Suryaningrum; Muhammad Lucky P; Eva Yuniarti Utami
Jurnal Ekonomi dan Kewirausahaan West Science Vol 2 No 02 (2024): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v2i02.1100

Abstract

Penelitian ini menyelidiki pengaruh kualitas layanan koperasi, dukungan pemerintah daerah, dan keterlibatan masyarakat terhadap daya saing Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Yogyakarta. Pendekatan kuantitatif dengan menggunakan Structural Equation Modeling dengan Partial Least Squares (SEM-PLS) digunakan untuk menganalisis data yang dikumpulkan dari 141 pemilik/pengelola UMKM. Temuan menunjukkan adanya hubungan positif yang signifikan antara kualitas layanan koperasi, dukungan pemerintah daerah, keterlibatan masyarakat, dan daya saing UMKM. Secara khusus, tingkat kualitas layanan koperasi yang lebih tinggi, dukungan pemerintah daerah, dan keterlibatan masyarakat berhubungan dengan daya saing UMKM yang lebih besar. Model pengukuran menunjukkan validitas dan reliabilitas yang memuaskan, sementara model struktural memberikan kecocokan yang baik terhadap data. Pengujian hipotesis mengkonfirmasi signifikansi statistik dari hubungan tersebut, menyoroti peran penting kualitas layanan koperasi, dukungan pemerintah daerah, dan keterlibatan masyarakat dalam mendorong daya saing UMKM. Temuan ini berkontribusi pada pemahaman tentang faktor-faktor yang mempengaruhi daya saing UMKM dan memberikan wawasan yang berharga bagi para pembuat kebijakan, koperasi, pemerintah daerah, dan masyarakat yang ingin mendukung pengembangan UMKM dan pertumbuhan ekonomi di Kota Yogyakarta.
Analisis Kebijakan Pemerintah, Bantuan Modal, dan Pelatihan Kewirausahaan Terhadap Pertumbuhan Bisnis pada Komunitas UMKM di Jawa Timur Sulistyo Budi Utomo; Yenik Pujowati; Eva Yuniarti Utami
Jurnal Ekonomi dan Kewirausahaan West Science Vol 2 No 02 (2024): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v2i02.1110

Abstract

Penelitian ini menyelidiki dampak kebijakan pemerintah, bantuan modal, dan pelatihan kewirausahaan terhadap pertumbuhan bisnis dalam komunitas Usaha Mikro, Kecil, dan Menengah (UMKM) di Jawa Timur, Indonesia. Analisis kuantitatif dengan menggunakan Structural Equation Modeling dengan Partial Least Squares (SEM-PLS) dilakukan untuk menguji hubungan antara faktor-faktor ini dan pertumbuhan UMKM. Penelitian ini melibatkan sampel 120 pemilik/manajer UMKM, dengan data yang dikumpulkan melalui wawancara terstruktur. Statistik deskriptif, evaluasi model pengukuran, analisis model struktural, dan penilaian kecocokan model digunakan untuk menganalisis data. Hasil penelitian menunjukkan adanya hubungan positif yang signifikan antara kebijakan pemerintah, bantuan modal, pelatihan kewirausahaan, dan pertumbuhan bisnis. Selain itu, validitas diskriminan dan indeks kecocokan model menunjukkan kekokohan model pengukuran dan struktural. Temuan ini menyoroti pentingnya intervensi pemerintah yang mendukung dan program pengembangan kapasitas dalam mendorong pertumbuhan UMKM dan pembangunan ekonomi di Jawa Timur.
Analisis Variabel Sosial Media Marketing, Optimasi Mesin Pencari, dan Interaksi Konsumen Online terhadap Pertumbuhan Penjualan Produk Kerajinan Tangan di Kota Bandung Lita Limpo; Eva Yuniarti Utami
Jurnal Ekonomi dan Kewirausahaan West Science Vol 2 No 02 (2024): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v2i02.1111

Abstract

This study investigates the effect of digital marketing strategies, including social media marketing, search engine optimization (SEO), and online consumer interaction, on the sales growth of handicraft products in Bandung City. A quantitative approach was employed, and data were collected from 135 handicraft businesses through structured questionnaires. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results revealed significant positive relationships between social media marketing, SEO, online consumer interaction, and sales growth. Specifically, social media marketing, SEO, and online consumer interaction were found to have a significant positive impact on sales growth, highlighting the importance of leveraging digital marketing channels effectively in the handicraft industry. These findings provide valuable insights for handicraft businesses in Bandung City and contribute to the broader understanding of digital marketing's role in driving sales growth.
Co-Authors -, Diah Pramesti - . Syamsulbahri A Ratna Sari Dewi A. Ary Setyawan Aan Adiazmil Abdul Latif Abdul Rasyid Acep Fatchuroji Adang Sutisna Ade Onny Siagian Afif Syarifudin Yahya Afni Yeni Agung Zulfikri Ahmad Sidiq Dzikri Ainil Mardiah Ajeng Andriani Hapsari Akhmad Mubadilah Alfiana Andi Aris Mattunruang Andika Isma Andri Triyantoro Anggraini Syahputri Anugriaty Indah Asmarany Arief Fahmi Lubis Arief Yanto Rukmana Arif Nurhakim Arjang Arjang Asep Supriadi Asri Ady Bakri Baren Sipayung Basnendar Herry Prilosadoso Baso Iwang Bekti Utomo Bilgies, Ana Fitriyatul Budi Sulistiyo Nugroho Chairil Afandy Chairil Akhyar CNAWP, Rizal Perlambang Dama Yuninata Dany Luqyana Idris DARMAN Darmawan Listya Cahya Degdo Suprayitno Deni Iskandar Deri Apriadi Dewi Mariam Widiniarsih Deysyelin Y.T.J. Wongkar Dhety Chusumastuti Diawati, Prety Dominica Maria Ratna Tungga Dewa Dyah Ayu Suryaningrum Eka Hendrayani Eka Immamah Ekbal Santoso Eko Budi Lestari Elly Yuniar Nitawati Endi Rustendi Erasma Eri Mardiani Erwina Kartika Devi Eva Andriani Eva Desembrianita Fahmi Syam Fajriani Azis Farida Arinie Soelistianto Fatma Sarie Fenny Fenny Ferry Arfiansyah Finny Redjeki Frans Sudirjo H. M. Anwar Hajar Mukaromah Halek Mu'min Halek Mu'min Halomoan Hutajulu Haribowo, Rio Harjoni Harjoni Hartin Kurniawati Hayu Lusianawati Hendi Budiman Heppi Syofya, Heppi Heri Setiawan Heri Susanto Herry Ramadhani Hommy Dorthy Ellyany Sinaga I Nengah Suarmanayasa I Wayan Adi Pratama Ika Hartika Ikhyanuddin Ikram Yakin Ilma Wulansari Hasdiansa Imam Hanafi Imron Natsir Indah Wati Indra Wijaya Indriana Indriana Irwan Moridu Irwan Suryadi Iwan Harsono Jamaluddin Majid Jamaluddin Majid Jasman Jata, I Wayan Jemadi Johanes P Kumagaya Joni Hendra Jumui Kartika Sari Kiki Farida Ferine KRT. Akhir Lusono Kushariyadi Laili Savitri Noor Landebawo, Akib Latifah Latifah Listiana Sri Mulatsih Lita Limpo Loso Judijanto Lukman Hakim Luthfi Nuraini M.M, Besse Faradiba Mahmudin, Tono Maiza Fikri Marwan Effendi Masri Ramadhan Mega Ilhamiwati Mislan Sihite, Mislan Moh Fresal Sugeha Moh Gifari Sono Moh Gifari Sono Moh Rohim Suharyadi Mohammad Gifari Sono Muhamad Ammar Muhtadi Muhamad Risal Tawil Muhammad Aga Sekamdo Muhammad Amsal Nasution Muhammad Aqshel Revinzky Muhammad Hakim Azizi Muhammad Lucky P Muhlis Mulyadi Musran Munizu Muthi’atul Khasanah Najdah Thalib Nanang Qosim Nova Erliyana Novela Deva Puasa Sucifa Fitriansyah Nunur Nuraeni Nur Aisyah Qadri Saiful Nur Zarliani Uli Nur, Kherayani Nuralam Nurdjanah Hamid Nurlaila Syarfiah Asfo Paulus Laratmase Ramadhani Kirana Putra Ramiati Ramiati Ramli Semmawi Ratih Primandari, Novegya Rena Augia Putrie Rendi Randika Reza Fahlevi Lubis Reza Nurul Ichsan Rianti Setyawasih Rieneke Ryke Kalalo Rival Pahrijal Riztrya Novedliani Rohmawan Adi Pratama Roosganda Elizabeth Roosganda Elizabeth Rosalia Irawaty Rosdiana rosdiana Rosita Mei Damayanti RR Roosita Cindrakasih Rudi Kurniawan Rudy Haryanto Rudy Irwansyah Sabil Sabil Said Hamzali Salamatun Asakdiyah Samalua Waoma Sari, Efti Novita Sarwo Eddy Wibowo Seno Lamsir Silvester Adi Surya Herjuna Sisca Cletus Lamatokan Siti Aisyah Siti Annisa Wahdiniawati Siti Komariah Hildayanti Soemarno Hidayatullah. S Soni Suharmono Sri Juminawati Sudarmanto, Eko Sulistyo Budi Utomo Sunarto Suparman Supriandi Supriandi Suriadi Suryati Suryati Suyanto Suyanto Syahidin Syahidin Syamsu Rijal Taufiqurokhman Taufiqurokhman Teddy Oswari Tera Lesmana Tera Lesmana Tia Nurapriyanti Tienni Mariana Simanjorang Titi Yuniarti Titik Purwati Tsaalis Bachtiar Tuti Sulastri Usman Tahir Utami, Desy Cahyaning Wanda Laksniyunita Wendy Wendy Weni Indah Doktri Agus Tapaningsih Widalicin Januarty Widyatmoko Widyatmoko Wiwit Agustina Yenik Pujowati Yeti Meliany Lubis Yoseb Boari Yulia Ningsih Yulistiyono, Agus Yusniar Yusuf Ronny Edward Zakaria Zakaria Zulkifli Zulkifli Zunan Setiawan