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All Journal Journal of Economic, Bussines and Accounting (COSTING) JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia Journal of Management and Bussines (JOMB) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Sanskara Ekonomi dan Kewirausahaan Jurnal Multidisiplin West Science The Eastasouth Management and Business West Science Business and Management West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies West Science Accounting and Finance Jurnal REKOMEN (Riset Ekonomi Manajemen) Fundamental and Applied Management Journal West Science Social and Humanities Studies Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah West Science Islamic Studies Journal of Ekonomics, Finance, and Management Studies
Eva Yuniarti Utami
Universitas Sebelas Maret
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences

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Analysis Of The Influence Of Store Atmosphere, Celebrity Endorsers And Pricing On Purchase Decisions Of American Fast Food Customers In Indonesia Suparman; Zunan Setiawan; Salamatun Asakdiyah; Sarwo Eddy Wibowo; Eva Yuniarti Utami
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1682

Abstract

The dependent variable in this study is purchase decisions (Y), while the independent factors are celebrity endorser (X1), store environment (X2), and pricing (X3). Multiple linear regression analysis is the technique utilized for analysis. The sample for this study consisted of 60 participants who were chosen at random among customers. According to the study's findings, pricing, shop ambiance, and celebrity endorsers all have an impact on consumers' purchase decisions at the same time. The study's findings also indicate that the influence of pricing, shop ambiance, and celebrity endorsers on purchase decisions is only marginally significant. According to the coefficient of determination, the independent variables (celebrity endorser, shop ambiance, and price) had a 36.6% effect on the dependent variable (buy decision). 63.4%, meanwhile, is affected by other factors and is left out of this regression study.
Analysis Of The Influence Of Work Motivation, Work Environment And Job Stress On Employee Performance Of National Food Retail Companies Eva Yuniarti Utami; Heri Susanto; Sunarto; Besse Faradiba; Loso Judijanto
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 1 (2024): Februari 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i1.1923

Abstract

The purpose of this study is to examine the potential effects of work environment, motivation, and stress on employee performance. All of the participants in this study are employees. The saturation sampling strategy is employed in this study. The study's sample comprised one hundred participants. In this study, the methods of gathering data were observation and questionnaires. To make inferences about the issue being researched, the data gathered from the completed questionnaire is subsequently processed and examined with the aid of data processing techniques. Multiple regression analysis, descriptive testing, classical assumption testing, and data quality testing are all used in this study's data analysis methodology. The following findings are derived from the data that was gathered and examined using a multiple linear regression model: Employee performance is influenced by the workplace. Employee performance is influenced by work motivation. The impact of job stress on employee performance is zero. Workplace motivation, work atmosphere, and job stress all affect how well employees perform.
Gen Z Investor Behavior: Analyzing the Influence of Sustainable Investment Practices, Financial Education, and Risk Tolerance in Indonesia Loso Judijanto; Eva Yuniarti Utami; Ade Onny Siagian
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.8832

Abstract

This research analyzes G Z's investment behavior in Indonesia with a focus on sustainable investment practices, financial education and risk tolerance. The research methods used include online surveys and in-depth interviews with a representative sample of Gen Z in Indonesia. The research results show that most Gen Z tend to choose sustainable investments that align with their values, although varying levels of financial literacy influence their understanding of investment products. Additionally, Gen Z individuals' risk tolerance is influenced by their personal experiences, level of education, and social environmental influences. In conclusion, this research provides a holistic picture of the complex interactions between sustainable investment practices, financial literacy, and risk tolerance in the context of Gen Z in Indonesia. Practical implications of these findings are also presented to help stakeholders in the world of finance understand and respond to investment behavior that is increasingly relevant for future generations. Keywords: Financial Education, Gen Z Investment Behavior, Sustainable Investment Practices, Risk Tolerance
Analisis Bibliometrik tentang Pengaruh Big Data dan Analitik dalam Pengembangan Produk dan Layanan Loso Judijanto; I Wayan Adi Pratama; I Wayan Jata; Eva Yuniarti Utami
Jurnal Multidisiplin West Science Vol 3 No 01 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i01.942

Abstract

Analisis bibliometrik ini mengeksplorasi pengaruh Big Data dan Analitika dalam pengembangan produk dan layanan. Tujuan analisis mencakup klasifikasi literatur, identifikasi tren penelitian dari waktu ke waktu, dan penunjukan area potensial untuk penelitian masa depan. Analisis melibatkan periode dari tahun 2007 hingga 2024, dengan melibatkan 830 makalah yang memiliki 246.757 kutipan dan indeks h sebesar 242. Analisis klaster mengungkapkan adanya kelompok penelitian terkait performa bisnis, pengembangan produk, teknologi, ilmu data, dan akademisi. Tren penelitian menunjukkan evolusi dari analitika dasar ke teknologi canggih seperti IoT dan komputasi awan. Area penelitian yang menjanjikan termasuk integrasi IoT dan AI untuk pengembangan produk cerdas, peningkatan infrastruktur untuk analitika big data, serta inovasi dalam analitika prediktif dan kecerdasan bisnis. Pembelajaran mesin berada di persimpangan antara teknologi dan analitika, dengan potensi untuk merevolusi pengembangan produk dan analitika bisnis. Penelitian lintas disiplin yang menggabungkan pemikiran komputasional dengan prinsip bisnis, psikologi konsumen, dan keberlanjutan menjanjikan inovasi di masa depan untuk produk dan layanan cerdas.
Analisis Peran Teknologi Internet of Things (IoT), Literasi Digital, dan Kolaborasi Industri dalam Meningkatkan Kualitas SDM dalam Industri Manufaktur di Indonesia Loso Judijanto; Zulkifli Zulkifli; Eva Yuniarti Utami; Sisca Cletus Lamatokan; Andika Isma
Jurnal Multidisiplin West Science Vol 3 No 01 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i01.945

Abstract

Penelitian ini menyelidiki hubungan yang rumit antara teknologi Internet of Things (IoT), literasi digital, kolaborasi industri, dan kualitas sumber daya manusia di industri manufaktur Indonesia. Dengan menggunakan sampel 110 partisipan dari berbagai sub-sektor manufaktur, penelitian ini menggunakan Structural Equation Modeling (SEM) untuk menganalisis hubungan di antara variabel-variabel kunci tersebut. Statistik deskriptif, evaluasi model pengukuran, dan penilaian validitas diskriminan menjadi dasar bagi analisis yang kuat. Model struktural mengungkapkan jalur yang signifikan dan positif dari kolaborasi industri, literasi digital, dan adopsi teknologi IoT terhadap peningkatan kualitas sumber daya manusia. Temuan ini menggarisbawahi pentingnya praktik kolaboratif, inisiatif literasi digital, dan adopsi teknologi IoT untuk membina tenaga kerja yang terampil dan puas di sektor manufaktur Indonesia.
Analysis of Internal Communication and Job Satisfaction on Employee Loyalty and Service Quality at Import Companies in Jakarta Mohamad Fresal Sugeha; Hendi Budiman; Eva Yuniarti Utami; Aan Adiazmil
Jurnal Multidisiplin West Science Vol 3 No 01 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i01.954

Abstract

This study investigates the relationship between internal communication, job satisfaction, employee loyalty, and service quality in a Jakarta-based import company. Through quantitative analysis involving 150 employees, this study used Structural Equation Modeling (SEM-PLS) to examine the relationships among these key variables. The findings show a significant positive relationship, indicating that effective internal communication and increased job satisfaction positively influence service quality and employee loyalty. The results of this study carry implications for organizational strategies in fostering a conducive work environment, increasing employee satisfaction, and ultimately improving service quality in the context of the import industry in Jakarta.
The Effect of Digital Marketing Strategy, Social Media Use, and Service Quality on Customer Loyalty at E-commerce Companies in Jakarta Deysyelin Y.T.J. Wongkar; Dhety Chusumastuti; Hayu Lusianawati; Eva Yuniarti Utami; Widyatmoko Widyatmoko
Jurnal Multidisiplin West Science Vol 3 No 01 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i01.955

Abstract

This research investigates the effect of digital marketing strategy, social media use, and service quality on customer loyalty within the context of e-commerce companies operating in Jakarta. A quantitative analysis was conducted with a sample of 150 participants, utilizing Structural Equation Modeling with Partial Least Squares (SEM-PLS 4). Descriptive statistics, measurement model evaluation, structural model results, and mediation analysis were employed to examine the interrelationships among the variables. The findings reveal significant positive relationships between digital marketing strategy, social media use, service quality, and customer loyalty. Furthermore, customer satisfaction was identified as a partial mediator between digital marketing strategy and customer loyalty. The model fit assessment indicates a robust fit, supporting the validity of the proposed structural model. The study provides practical implications for e-commerce companies in Jakarta, emphasizing the importance of holistic strategies that integrate digital marketing, social media, and service quality to enhance customer loyalty.
Analisis Pengalaman Pelanggan sebagai Fokus Utama dalam Pemasaran Bisnis di Industri Manufaktur Muhammad Hakim Azizi; Tsaalis Bachtiar; Fenny Fenny; Eva Yuniarti Utami
Jurnal Multidisiplin West Science Vol 3 No 01 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i01.956

Abstract

Penelitian ini membahas peran penting pengalaman pelanggan dalam pemasaran bisnis di industri manufaktur, dengan fokus pada konteks Kalimantan, Indonesia. Industri manufaktur di wilayah ini mengalami perubahan signifikan dalam strategi pemasaran, dengan pergeseran paradigma dari fokus produk menjadi pelanggan. Pengalaman pelanggan melibatkan semua aspek interaksi pelanggan dengan perusahaan, termasuk kualitas produk, layanan pelanggan, komunikasi merek, dan integrasi teknologi digital. Teknologi seperti Internet of Things, big data analytics, dan kecerdasan buatan telah memungkinkan perusahaan manufaktur untuk meningkatkan personalisasi dan relevansi pengalaman pelanggan. Analisis bibliometrik menunjukkan tren penelitian, istilah kunci, dan potensi topik penelitian di masa depan yang akan membantu perusahaan manufaktur dan peneliti dalam upaya mereka untuk meningkatkan pengalaman pelanggan dan mencapai keunggulan kompetitif dalam industri yang dinamis ini.
Pengaruh Lingkungan Regulasi, Pembiayaan Eksternal, dan Jaringan Bisnis terhadap Pertumbuhan UMKM di Jawa Barat Eva Yuniarti Utami; Arief Fahmi Lubis; Herry Ramadhani
Jurnal Multidisiplin West Science Vol 3 No 03 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i03.1059

Abstract

Penelitian ini menyelidiki faktor-faktor penentu pertumbuhan Usaha Mikro, Kecil, dan Menengah (UMKM) di Jawa Barat, dengan fokus pada dampak dari jaringan bisnis, lingkungan regulasi, dan pembiayaan eksternal. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan dari sampel 120 UMKM yang beroperasi di Jawa Barat dan dianalisis menggunakan Structural Equation Modeling (SEM). Temuan menunjukkan adanya hubungan positif yang signifikan antara jaringan bisnis dan pertumbuhan UMKM, serta antara lingkungan regulasi yang kondusif dan pertumbuhan. Namun, penelitian ini tidak menemukan pengaruh langsung yang signifikan dari pembiayaan eksternal terhadap pertumbuhan UMKM. Hasil penelitian ini menggarisbawahi pentingnya membina jaringan bisnis yang kuat dan menciptakan kerangka kerja peraturan yang mendukung untuk mendorong pengembangan UMKM di wilayah tersebut. Penelitian ini berkontribusi pada literatur yang ada dengan memberikan bukti empiris tentang pendorong pertumbuhan UMKM di Jawa Barat dan menawarkan wawasan bagi para pembuat kebijakan, lembaga keuangan, dan pemangku kepentingan UMKM yang ingin mendukung pembangunan ekonomi yang berkelanjutan.
The Effect of Accounting Information System Service Quality, Technological Innovation, and Financial Literacy on Investment Decision Making in MSMEs in Indonesia Loso Judijanto; Eko Sudarmanto; Eva Yuniarti Utami; Darman Darman; Samalua Waoma
West Science Accounting and Finance Vol. 2 No. 01 (2024): West Science Accounting and Finance
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsaf.v2i01.710

Abstract

This research investigates the multifaceted determinants influencing investment decision-making in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Employing a quantitative approach, a sample of 150 participants, including owners, managers, and decision-makers, was surveyed to explore the interplay between Accounting Information System Service Quality (AISSQ), Technological Innovation (TI), Financial Literacy (FL), and their collective impact on investment decisions. Results indicate robust positive relationships between AIS service quality, financial literacy, technological innovation, and investment decision-making. The combined effect of these factors explains a substantial portion of the variance in the model (R^2 = 0.602). Practical and policy implications are discussed, offering insights to empower MSMEs in navigating dynamic economic landscapes.
Co-Authors -, Diah Pramesti - . Syamsulbahri A Ratna Sari Dewi A. Ary Setyawan Aan Adiazmil Abdul Latif Abdul Rasyid Acep Fatchuroji Adang Sutisna Ade Onny Siagian Afif Syarifudin Yahya Afni Yeni Agung Zulfikri Ahmad Sidiq Dzikri Ainil Mardiah Ajeng Andriani Hapsari Akhmad Mubadilah Alfiana Andi Aris Mattunruang Andika Isma Andri Triyantoro Anggraini Syahputri Anugriaty Indah Asmarany Arief Fahmi Lubis Arief Yanto Rukmana Arif Nurhakim Arjang Arjang Asep Supriadi Asri Ady Bakri Baren Sipayung Basnendar Herry Prilosadoso Baso Iwang Bekti Utomo Bilgies, Ana Fitriyatul Budi Sulistiyo Nugroho Chairil Afandy Chairil Akhyar CNAWP, Rizal Perlambang Dama Yuninata Dany Luqyana Idris DARMAN Darmawan Listya Cahya Degdo Suprayitno Deni Iskandar Deri Apriadi Dewi Mariam Widiniarsih Deysyelin Y.T.J. Wongkar Dhety Chusumastuti Diawati, Prety Dominica Maria Ratna Tungga Dewa Dyah Ayu Suryaningrum Eka Hendrayani Eka Immamah Ekbal Santoso Eko Budi Lestari Elly Yuniar Nitawati Endi Rustendi Erasma Eri Mardiani Erwina Kartika Devi Eva Andriani Eva Desembrianita Fahmi Syam Fajriani Azis Farida Arinie Soelistianto Fatma Sarie Fenny Fenny Ferry Arfiansyah Finny Redjeki Frans Sudirjo H. M. Anwar Hajar Mukaromah Halek Mu'min Halek Mu'min Halomoan Hutajulu Haribowo, Rio Harjoni Harjoni Hartin Kurniawati Hayu Lusianawati Hendi Budiman Heppi Syofya, Heppi Heri Setiawan Heri Susanto Herry Ramadhani Hommy Dorthy Ellyany Sinaga I Nengah Suarmanayasa I Wayan Adi Pratama Ika Hartika Ikhyanuddin Ikram Yakin Ilma Wulansari Hasdiansa Imam Hanafi Imron Natsir Indah Wati Indra Wijaya Indriana Indriana Irwan Moridu Irwan Suryadi Iwan Harsono Jamaluddin Majid Jamaluddin Majid Jasman Jata, I Wayan Jemadi Johanes P Kumagaya Joni Hendra Jumui Kartika Sari Kiki Farida Ferine KRT. Akhir Lusono Kushariyadi Laili Savitri Noor Landebawo, Akib Latifah Latifah Listiana Sri Mulatsih Lita Limpo Loso Judijanto Lukman Hakim Luthfi Nuraini M.M, Besse Faradiba Mahmudin, Tono Maiza Fikri Marwan Effendi Masri Ramadhan Mega Ilhamiwati Mislan Sihite, Mislan Moh Fresal Sugeha Moh Gifari Sono Moh Gifari Sono Moh Rohim Suharyadi Mohammad Gifari Sono Muhamad Ammar Muhtadi Muhamad Risal Tawil Muhammad Aga Sekamdo Muhammad Amsal Nasution Muhammad Aqshel Revinzky Muhammad Hakim Azizi Muhammad Lucky P Muhlis Mulyadi Musran Munizu Muthi’atul Khasanah Najdah Thalib Nanang Qosim Nova Erliyana Novela Deva Puasa Sucifa Fitriansyah Nunur Nuraeni Nur Aisyah Qadri Saiful Nur Zarliani Uli Nur, Kherayani Nuralam Nurdjanah Hamid Nurlaila Syarfiah Asfo Paulus Laratmase Ramadhani Kirana Putra Ramiati Ramiati Ramli Semmawi Ratih Primandari, Novegya Rena Augia Putrie Rendi Randika Reza Fahlevi Lubis Reza Nurul Ichsan Rianti Setyawasih Rieneke Ryke Kalalo Rival Pahrijal Riztrya Novedliani Rohmawan Adi Pratama Roosganda Elizabeth Roosganda Elizabeth Rosalia Irawaty Rosdiana rosdiana Rosita Mei Damayanti RR Roosita Cindrakasih Rudi Kurniawan Rudy Haryanto Rudy Irwansyah Sabil Sabil Said Hamzali Salamatun Asakdiyah Samalua Waoma Sari, Efti Novita Sarwo Eddy Wibowo Seno Lamsir Silvester Adi Surya Herjuna Sisca Cletus Lamatokan Siti Aisyah Siti Annisa Wahdiniawati Siti Komariah Hildayanti Soemarno Hidayatullah. S Soni Suharmono Sri Juminawati Sudarmanto, Eko Sulistyo Budi Utomo Sunarto Suparman Supriandi Supriandi Suriadi Suryati Suryati Suyanto Suyanto Syahidin Syahidin Syamsu Rijal Taufiqurokhman Taufiqurokhman Teddy Oswari Tera Lesmana Tera Lesmana Tia Nurapriyanti Tienni Mariana Simanjorang Titi Yuniarti Titik Purwati Tsaalis Bachtiar Tuti Sulastri Usman Tahir Utami, Desy Cahyaning Wanda Laksniyunita Wendy Wendy Weni Indah Doktri Agus Tapaningsih Widalicin Januarty Widyatmoko Widyatmoko Wiwit Agustina Yenik Pujowati Yeti Meliany Lubis Yoseb Boari Yulia Ningsih Yulistiyono, Agus Yusniar Yusuf Ronny Edward Zakaria Zakaria Zulkifli Zulkifli Zunan Setiawan