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The Effect of Electronic Word of Mouth and Celebrity Endorsement on Customer Loyalty Through TikTok Application on Sasha Vitamin Products with Brand Image as a Mediation Variable in Mega Regency, Bekasi Hartono, Melissa Eka Murti; Setyaningrum, Retno Purwani
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.394

Abstract

Along with the rapid development of digital technology, social media such as TikTok has become an important platform in modern marketing strategies, including in the beauty and hair care industry. Despite having advantages in halal content and certification, Sasha brand hair vitamins still lag behind its competitors in terms of customer loyalty. The purpose of this study was to analyze the effect of Electronic Word of Mouth (E-WOM) and Celebrity Endorsement on Customer Loyalty, with Brand Image as a mediating variable, through the use of the TikTok application on Sasha hair vitamin products in the Mega Regency area of ​​Bekasi Regency. This study uses a quantitative method, sampling using the lemeshow formula and a sample of 100 respondents was obtained. Data collected through questionnaires distributed using Google Form. Data management is carried out using Partial Least Square (PLS) through the Structural Equation Model (SEM) technique with the help of the SmartPLS version 4.1.1 program. The results of the analysis obtained are that electronic word of mouth has a significant effect on customer loyalty, celebrity endorsement does not have a significant effect on customer loyalty, brand image has a significant effect on customer loyalty, electronic word of mouth has a significant effect on brand image, celebrity endorsement has a significant effect on brand image. In addition, electronic word of mouth has a significant effect on mediating brand image on customer loyalty, and celebrity endorsement has a significant effect on mediating brand image on customer loyalty through the TikTok application on Sasha hair vitamin products in Mega Regency, Bekasi Regency.
The Effect of Patriarchical Culture and Glass Ceiling on Teacher Career Development Mediated by Career Opportunities in Kindergarten Teachers in South Cikarang District, Bekasi Regency Jubaedah, Jubaedah; Setyaningrum, Retno Purwani
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.396

Abstract

Career development is a hope for workers everywhere, any position, including as a teacher. The purpose of this study was to analyze the influence of Patriarchal Culture and Glass Ceiling on Teacher Career Development mediated by Career Opportunities in Kindergarten Teachers in South Cikarang District, Bekasi Regency. This study uses a quantitative method, the respondents with a population of 134 and a sample using the slovin formula obtained a sample of 100 respondents. Data collected through questionnaires distributed using Google Form. Data management is carried out using Partial Least Square (PLS) through the Structural Equation Model (SEM) technique with the help of the SmartPLS version 4.1.1 program. The results of the analysis obtained are that Patriarchal Culture has a significant effect on Teacher Career Development, Glass Ceiling has a significant effect on Teacher Career Development, Career Opportunities do not have a significant effect on Teacher Career Development, Patriarchal Culture has a significant effect on Career Opportunities, Glass Ceiling does not have a significant effect on Career Opportunities. In addition, career opportunities are not able to mediate the influence of Patriarchal Culture on teacher career development, and career opportunities are not able to mediate the influence of Glass Celling on teacher career development.
The Effect of Transformational Leadership, Physical Work Environment Internal, on Employee Job Satisfaction Mediated by Work Life Balance at PT. XYZ Silaban, Herlina Yolanda; Setyaningrum, Retno Purwani
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.406

Abstract

Employee job satisfaction is one of the important things for a company; therefore, the company will always try to increase employee satisfaction. This study was conducted to determine the level of satisfaction at PT. XYZ by looking at the relationship between transformational leadership, internal physical work environment, and work-life balance on employee job satisfaction at PT. XYZ. The purpose of this study was to analyze the effect of Transformational Leadership, Internal Physical Work Environment, on Employee Job Satisfaction with Work Life Balance as a mediating variable at PT. XYZ. This study uses a quantitative method. There are 135 employees at XYZ company; however, 60 respondents have correctly filled out the questionnaire distributed, so these 60 respondents are the sample. The data was collected using Google Forms. Data management is carried out using Partial Least Square (PLS) through the Structural Equation Model (SEM) technique with the help of the SmartPLS version 4.1.1 program. The results of the analysis obtained are that transformational leadership has been proven to affect employee job satisfaction, internal physical work environment has been proven to affect employee job satisfaction, transformational leadership has not been proven to affect work life balance, internal physical work environment has been proven to affect work life balance, work life balance has not been proven to affect employee job satisfaction, transformational leadership has not been proven to affect employee job satisfaction mediated by work life balance, internal physical work environment has not been proven to affect employee job satisfaction mediated by work life balance at PT. XYZ.
Implementasi E-Katalog Di Marketplace UMKM Bekasi Mart Fatchan, Muhamad; Firmansyah, Andri; Setyaningrum, Retno Purwani; Hadikristanto, Wahyu
Lentera Pengabdian Vol. 1 No. 01 (2023): Januari 2023
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v1i01.13

Abstract

Kegiatan ini merupakan program tridarma perguruan tinggi yaitu pengabdian kepada masyarakat, dengan harapan adanya pengabdian ini dapat memberikan kontribusi agar para pelaku UMKM memahami bahwa memasarkan produk sudah bukan di toko, event dan door to door, melainkan sudah bisa bermatamorvosa untuk siap memasarkan produk nya ke jangkauan yang lebih luas yaitu dengan memanfaatkan marketplace Bekasi Mart. Metode pelaksanaan pengabdian kepada masyarakat ini dilakukan dengan beberrapa pendekatan yaitu pertama tahapan melakukukan sosialisasi terhadap pelaku kepentingan (pemkot bekasi dan umkm), penyusunsan materi, penyusunan jadwal pelaksanaan, dan pembagian tugas, tim pelaksana kegiatan PKM ini adalah 2 dosen dari Fakultas Ekonim dan Bisnisa, 3 dari fakultas Teknik , Tim pengabdian membuatkan platform marketplace dan materi penggunaan guna mempermudah UMKM dalam memasarkan produk nya. Hasil pengabdian kepada masarakat yaitu adanya tempat memasarkan produk – produk UMKM berbasis online yang bertujuan untuk mempermudah memasarkan produk lebih luas hingga harapanya dapat memberikan semengat baru dalam proses pemasaran.
Peningkatan Daya Tarik Wisata melalui Pemberdayaan UKM Kreatif dan Pelatihan Tour Leader serta Tour Guide di Kabupaten Bekasi Setyaningrum, Retno Purwani; Bintarti, Surya; Fatchan, Muhamad; Ekhsan, Muhamad
Lentera Pengabdian Vol. 3 No. 02 (2025): April 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v3i02.802

Abstract

Pariwisata merupakan komoditi non migas yang memiliki kontribusi bagi peningkatan ekonomi bagi negara. Berhasil tidaknya pariwisata tidak hanya tergantung pada potensi daerahnya, namun diperlukan support dari masyarakat dan pemerintah daerah. Demikian pula potensi wisata Kab.Bekasi, yang kaya akan wisata alam, bahkan saat ini menjadi salah satu pelopor dalam wisata industri di Indonesia. Wisata alam dan wisata industri di Kabupaten Bekasi tersebut jika dikelola dengan optimal, maka bukan hal yang tidak mungkin di waktu yang akan datang Kabupaten Bekasi akan mampu menjadi daerah tujuan wisata pada saatnya mampu memberikan kontribusi terhadap pembangunan daerah. Tujuan utama dari PKM ini adalah kerjasama antara dinas pariwisata dengan UKM ekonomi kreatif  dengan stimulus untuk belajar banyak mulai dari proses bagaimana mencapai kemandirian usahanya serta dinas pariwisata bekerjasama dengan Universitas Pelita Bangsa memberikan pelatihan tentang cara mendatangkan wisatawan dan tugas serta tanggung jawab tour leader dan tour guide di Kabupaten Bekasi. Metode yang digunakan dalam kegiatan ini adalah pelatihan langsung dan diskusi partisipatif yang melibatkan pelaku UMKM dan pemuda desa wisata di tiga kecamatan di Kabupaten Bekasi, dengan durasi kegiatan selama tiga hari. Hasil utama dari kegiatan ini menunjukkan peningkatan pengetahuan peserta tentang pemasaran pariwisata, peran tour guide, serta strategi menghadirkan wisatawan secara digital maupun konvensional. Luaran dari kegiatan ini berupa modul pelatihan, dokumentasi kegiatan, serta peningkatan jejaring kerjasama antara pemerintah daerah dan masyarakat pelaku wisata. Berhasil tidaknya pariwisata tidak hanya tergantung pada potensi daerahnya, namun diperlukan support dari masyarakat dan pemerintah daerah serta dunia pendidikan.
Pengaruh Organizational Culture Dan Reward Terhadap Employee Loyalty Pada My Kopi O! Bekasi Dimediasi Employee Engagement Damayanti, Arfia Putri; Fitriyanti, Evi; Rachma, Vita Aulia; Setyaningrum, Retno Purwani
Jurnal Doktor Manajemen (JDM) Vol 8, No 1 (2025): APRIL 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v8i1.31268

Abstract

Penelitian ini bertujuan untuk mengevaluasi pengaruh budaya organisasi dan penghargaan terhadap loyalitas karyawan, dengan keterlibatan karyawan sebagai variabel perantara pada My Kopi O! Bekasi. Data yang digunakan dalam penelitian ini mencakup data primer yang diperoleh melalui kuesioner dari 50 responden, serta data sekunder dari sumber tepercaya. Pendekatan penelitian ini bersifat kuantitatif dengan menggunakan metode analisis Partial Least Squares (PLS) atau SmartPLS 3.0 untuk mengidentifikasi hubungan antar variabel. Hasil penelitian menunjukkan bahwa budaya organisasi tidak memiliki pengaruh signifikan baik terhadap loyalitas maupun keterlibatan karyawan. Sebaliknya, penghargaan memiliki pengaruh signifikan terhadap keterlibatan karyawan, namun tidak langsung terhadap loyalitas karyawan. Selanjutnya, keterlibatan karyawan terbukti memiliki pengaruh signifikan terhadap loyalitas, yang menunjukkan bahwa employee engagement merupakan faktor penting dalam membangun loyalitas karyawan. Temuan utama dari penelitian ini menawarkan saran strategis bagi perusahaan untuk meningkatkan loyalitas karyawan melalui penguatan budaya organisasi, penghargaan yang efektif, serta peningkatan keterlibatan karyawan.
DEVELOPMENT OF MOCHI DAIFUKU BUSINESS USING BUSINESS MODEL CANVAS (BMC) METHOD IN BEKASI REGENCY Varah Fajrin Vebrianty; Rahmah, Zahra Farida; Krisna, Bayu; Setyaningrum, Retno Purwani
Jurnal Multidisipliner Bharasumba Vol 4 No 02 (2025): BHARASUMBA : Jurnal Multidisipliner
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v4i02.1448

Abstract

This study aims to develop the business model of Mochi Daifuku in Bekasi Regency using the Business Model Canvas (BMC) approach. MSMEs significantly contribute to Indonesia’s economic growth, particularly in the food sector, which is favored by many new entrepreneurs. The research method used is a qualitative approach with a descriptive technique. Data were collected through observation, interviews, and questionnaires conducted at Pasar Bersih Jababeka. The analysis was carried out using both BMC and SWOT models to identify business strengths, weaknesses, opportunities, and threats. The results highlight the importance of maintaining product quality, building customer relationships, and developing marketing and partnership strategies. By applying strategies based on BMC and SWOT analysis, Mochi Daifuku has the potential to grow and compete in the market while contributing to local and national economic development.
Quality of Work Life: The Context of the Influence of Servant Leadership and Psychological Empowerment with Trust Mediation at PT. Yamatogomu Indonesia in Purwakarta Patminingsih, Patminingsih; Setyaningrum, Retno Purwani
Journal of Research in Social Science and Humanities Vol 5, No 2 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i2.330

Abstract

This study aims to examine the influence of servant leadership and psychological empowerment on the quality of work life with trust as a mediating variable. The research was conducted on employees of PT Yamatogomu Indonesia (YGI). At PT YGI, there are 190 employees, so the sample used consisted of 128 employees, where the sample was taken using the Slovin formula with a margin of error tolerance of 5% or 0.05. The data obtained were then analyzed using partial least square (PLS) with the structural equation model (SEM) technique through the SmartPLS 4.1.1 software to evaluate the validity, reliability, and relationships between variables. The analysis results show that servant leadership significantly affects trust, trust significantly affects quality of work life, servant leadership significantly affects quality of work life, servant leadership significantly affects trust through quality of work life, psychological empowerment significantly affects trust, psychological empowerment significantly affects quality of work life, and psychological empowerment significantly affects trust through quality of work life.
The Influence of Marketing Strategies and Promotion on Gaining a Competitive Advantage Mediated by Customer Loyalty Lestari, Ayu Parlinda; Setyaningrum, Retno Purwani
Journal of Research in Social Science and Humanities Vol 5, No 2 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i2.331

Abstract

This study aims to analyze the influence of marketing strategies and promotion on gaining a competitive advantage with customer loyalty as a mediating variable in the furniture SMEs sector in Kalimalang. The population involved 84 respondents so this research using a quantitative descriptive approach, the research involved 84 respondents selected through a saturated sampling technique. Data were processed using SmartPLS 3.0. The results indicate that marketing strategies have a negative but significant effect on competitive advantage, suggesting the need for careful strategy implementation to ensure alignment with market needs. Promotion shows a positive and significant effect on competitive advantage, emphasizing the role of effective promotional efforts in increasing business competitiveness. While customer loyalty is significantly influenced by both marketing strategies and promotion, it does not significantly mediate the relationship between these two factors and competitive advantage. These findings highlight the importance of strategic marketing alignment and consistent promotional efforts in enhancing competitive positioning, while also underlining that customer loyalty, although important, may not directly strengthen competitive advantage without other supporting factors.
Pengaruh Pelatihan Terhadap Kinerja Yang Dimediasi Motivasi Pada Perawat Di Rumah Sakit Kabupaten Bekasi Nugraha, Kiky Aristiana; Budiyanto, Eri; Setyaningrum, Retno Purwani
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 4.A (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of training on nurse performance in hospitals, with motivation as a mediator variable. The research was conducted at Bekasi Regency Hospital by involving nurses as the object of research and a total sample of 96 respondents. The method used was quantitative with a case study design, where data were collected through questionnaires measured on a Likert scale and analyzed using SmartPLS 3.0 tools. The results showed that training has a positive effect on nurse performance, training has a positive effect on motivation, motivation has a positive effect on nurse performance and work motivation acts as a significant mediator for the effect of training on nurse motivation.
Co-Authors Abdul Halim Anshor Abdurahman . Achmad, Rayhan Ade Kurniawan Ade Kurniawan Ade Lia Putri Adi Winata Kusuma Praja Adinda Risqi Rahmadina Aeni, D.Wita Agus Prianto Agustin, Pilda Ahdianita, Faras Cantika Nur Ahmad Mardhotillah Ahmad Ramdani Ahmad Syukron Ainayah, Ainayah Aldina Shiratina Aldrin, Medistra Alfarizi, Naufal Rafi Alisya Sabrina Ningtyas Alvi Puguh Agustina Alya Aryanti Adilah Amalia, Fitria Fatihah Amaliah, Nuraeni Amelia Septiani Aming Andini Jatsiya Dewi Andre Lesmana Andri Firmansyah Anik Herminingsih Anis Anis Anita Novianti Anna Wulandari Ardiyansyah Arsita, Sintia Arum Nur Fadillah Atiqul Umam Aurelius Redi Ayu Ambarwati AYU AMBARWATI Azkia Khumairah Basuki, Sang Ayu Roro Bela Amanda Wandasari Budiono, Nur Aktif Budiyanto, Eri Bunga Cintia Cut Andriani Zulkarnain Damanik, Rinda Putri Agusti Damayanti, Alvina Damayanti, Arfia Putri Dea Nursifa Dean Safira, Stevani Dede Farida Dede Mulyana Della Amelia Putri Della Rizki Fhadhilah Dewi Nilam Gandasari Dian Rachmawati Afandi Dimas Hamiarso Aji Sampurno Dinar Nur Affini Dio Nudia Fallah Dita Andriani Djoko Soelistya Djumarno Djumarno, Djumarno Dustiawatul Hasanah Dwi Astuti Dwi Noto, Ilham Maulana Cakra Dyah Wahyuni Edri, Rendi Fajar Utama Eka Setiawati Eko Santoso Ella Ramadhan Endah Budiarti Erika Hardiyanti Kusuma Dewi Erlangga, Subhan Dewa Eva Indriyana Fachrurazi Fadlurrahman, Irfan Fahrullah, Fahrullah Fiqih Maria Rabiatul Hariroh Fitri Sri Khairunnisa Fitri, Lutvi Andriyani Kurnia Fitri, Tasya Fitria Hermiati, Novi Fitriyanti, Evi Friyatna, Galih Galih Khoirul Ichwan Gladecia Naomi Angelica Hana Mufida Rahmi Hartono, Melissa Eka Murti Henry Fransisko Paniroi Herfiansyah, Raihan Hibatullah, Igor Fadhilah Hidayat, Cecep Enday Husna, Shafira Dwi Ica Nuranisa Ida Bagus Cempena Ida Komala Ihsan Nurul Alam Ika Surya Widia Ikhsannudin Ari Ramadhan Indra Setiawan Iswanto, Budi Jihan Khairunnisa JUBAEDAH JUBAEDAH, JUBAEDAH Julia Julia Julia Julia Kevin Andrean Khaerunnisa Khaerunnisa Khambali, Khambali Kirani Arum Sari Krisna, Bayu Kusuma Praja, Adi Winata Laela Nur Rohmah Latifah Ayu Tiarani Lesmana, Andre Lestari, Ayu Parlinda Liunesi, Modesta Luna Haningsih, Luna Lutfia Dwi Aulia Lutfiyah Apriliani Luthfiansyah Raihan M. Malik Yassin Supriyadi Mardiani, Inna Nisawati Margono Setiawan Marpaung, Ivan Andeska Maruli Kristian Maulana, Donny Mei Nani Rohani Melati Desi Melida Wijaya Muhamad Ekhsan Muhamad Fatchan Muhammad Akmal Al Abdilah Muhammad Farhan Muhammad Ibnu Ubaidilah Muhammad Suryanegara Muhammad Tegar Wicaksana Mumtazah, Sara Khusnul Nababan, Henry Fransisko Paniroi Nabila, Delia Shafa Zahra Nainggolan, Nora Pitri Nanda Rosma Anwar Naufal basyir Niken Agustin Niken Agustin Nining, Yuningsih Nisa Aisyah Nisa Mulyani Nisa Putri Fadhila Nora Pitri Nainggolan Novi Fitria Hermiati Novi Fitria Hermiati Nugraha, Kiky Aristiana Nugroho, Arief Teguh Nur Ahdianita, Faras Cantika Nur Aisyah Nur Aisyah Nur Aktif Budiono Nur Cholis Majid Nur Fathihah, Muhammad Alwi Nur Trama, Refi Daus Nurdiansyah Nurdiansyah Nuruzzaman, Alfiyan Nur’Aeni, Nur’Aeni Nusaningrum, Dewi Octaviana, Fany Panggalih, Barleyan Simon Tatag Panji Patminingsih, Patminingsih Perdana, Arifin Widi Permana, Hilman Prabowo, Sayo Yoschicho Pradensha, Desta Vio Prasetio, Chandra Dimas Pratiwi, Luthfi Sekar Putra Damai Gulo Putri Aprilliya Putri Ayu Lestari Putri Melany Manurung Rachma, Vita Aulia Rahma Amalia Rahmah, Zahra Farida Rahmah, Zulia Ramadhan, Arya Syah Ramadhan, Ikhsannudin Ari Ramdani, Ahmad Ratnasari, Leni Raymoundu, Revan Restu Amelia Rifa’i, Rafly Ahmad Riky Sugianto Rismanto, M. Imam Rismawati Rismawati Rizka Nur Aulia Robi Habibi Said, Jamaliah Sajidah, Alifah Salvia Indri Febriyanti Sambudi, Yoki Dwi Sanjaya, Blasius Ferryanto sari, Desinta Sari, Kimah Amelia sari, linda puspita Selvy Trisya Hardianti Selvy Zahrah Ariqah Tambunan Sembiring, Rinawati Septiani, Amelia Silaban, Herlina Yolanda Siti Aliyah Siti Aminah Siti Ismayanti SITI KHODIJAH Solahudin, Didin Sonny Indrajaya Sri Mulyati Suhardi Suhardi Sunita Dasman Supriyanto Surachman Surachman Surya Bintarti Sutarto Sutarto Tiara Maharlica Puteri Amalia Tjiptogoro Dinarjo Soehari Totok Yuliarto Tri Sasongko, Ananto Tulus Haryono Tulus Haryono, Tulus Usliani, Usliani Varah Fajrin Vebrianty Wahyu Hadikristanto Wahyu Umbar Pratama Wahyu, Wirjawan Tri Warja, Ade Agung Gunawan Widyastuti, Amanda Wijaya, Satrio Pratama wiji safitri Wira Kuswara Wirawan, Mohammad Fiki Wita Safitri, Wita Safitri Wita Supira Wiyatur Wulandari , Anna Yudiansyah, Irene Abelianata Yulianjani, Arsi Yulianti, Ropida Yuswanto Zahara, Dean Zulkarnaen, Raden Ayu Atikah Permata