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Analisis Penerapan Strategi Segmenting, Targeting, Dan Positioning Dalam Memasarkan Produk-Produk Syariah Di PT. Sun Life Medan Zulfitri Zulfitri; Zuhrinal M. Nawawi; Nuri Aslami
Jurnal Manajemen Akuntansi (JUMSI) Vol 3, No 3: 2023
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v3i3.4308

Abstract

Marketing strategy plays an important role in the company. The purpose of the marketing strategy is to determine and with the goals of the organization and implement its mission. One strategy that is often used is the strategy of Segmenting, Targeting and Positioning (STP). Segmenting means dividing a market into groups that have the same needs. Targeting is a matter of how to choose, select, and reach the market. Positioning is how the company puts the product it makes into the minds of consumers. Determining the marketing strategy both from segmentation, target and position is one of the company's weapons to face market competition. The right strategy will make it easier for companies to market their products. The method used in this study is a descriptive qualitative approach, which aims to find out how the implementation of segmenting, targeting and positioning strategies in marketing sharia products at PT. Sun Life Medan. The results of this study explain that PT. Sun Life Financial Medan has implemented segmentation based on demographics, psychographics, geography, behavior, target market and market position for each of its products. For the target itself, the company already has targets that are carried out in accordance with predetermined segments and also for its market position, it has emphasized the image of a different sharia agency.
The Influence of Student Knowledge and Awareness Sharia Insurance on Interest To Buy Insurance Sharia Personal Accident Sahri Aramiko; Zuhrinal Zuhrinal; Nursantri Yanti
INTERNATIONAL JOURNAL OF TRENDS IN ACCOUNTING RESEARCH Vol. 2 No. 2 (2021): International Journal of Trends in Accounting Research (IJTAR)
Publisher : Asosiasi Dosen Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (265.529 KB)

Abstract

Sharia personal accident insurance is protection against all risks of a person resulting in death and accidents to that person. In their daily activities, students face many risks, such as traveling from home to campus that experiences a disaster or unwanted events that result in serious injuries and hinder students in their activities. The purpose of this study is to find out whether knowledge and awareness have a significant and simultaneous effect on the interest of Sharia Insurance students at FEBI UIN SU to buy sharia personal accident insurance products. This study uses a quantitative approach by conducting t-test and F-test. This study uses multiple regression analysis. The variables used in this study are knowledge and awareness and buying interest to buy Sharia personal accident insurance. The results of this study indicate that the knowledge coefficient has a partial effect on buying interest in sharia personal accident insurance products. The coefficient of awareness partially affects the interest in buying sharia personal accident product. There is a significant influence of knowledge and awareness on interest in buying sharia personal accident insurance products.
LITERATURE STUDY OF THE DYNAMICS OF INDONESIAN HALAL CERTIFICATION Nirmadarningsih Hiya; Zuhrinal M. Nawawi
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 2 No. 2 (2021): October 2021
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (424.041 KB) | DOI: 10.53695/injects.v2i2.552

Abstract

This study examines research related to “Halal Certification” in national journal articles. Using descriptive statistical analysis and narrative review of 18 publication articles related to "Halal Certification". All articles used as samples have been published. The results show that research related to Halal Certification discusses more about the regulation of the application of halal certification as many as 6 articles (33%), then discusses how the halal certification process as much as 5 articles (28%) followed by a discussion of the impact of halal certification on the economy and socialization of each 4 and 3 articles respectively. The research approach used in the article under study as a whole uses a qualitative approach.
APPLICATION OF HALAL VALUE CHAIN MANAGEMENT PRINCIPLES IN BAKERY AND CAKE AT PADANGSIDIMPUAN CITY Ade Khadijatul. Z Hrp; Andri Soemitra; Zuhrinal M. Nawawi; Rahmat Rahmat
AL-MASHARIF: JURNAL ILMU EKONOMI DAN KEISLAMAN Vol 11, No 1 (2023)
Publisher : Institut Agama Islam Negeri Padngsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/masharif.v11i1.6807

Abstract

 AbstractNot only does Halal certification provide superior legal protection for Muslim consumers' rights to non-halal products, but it also increases the selling value of business actors' products because consumers are more willing to buy goods from them. Inconsistencies in the halal value chain will result from the use of different local halal value chain standards, particularly logistics that are not aligned with international halal logistics standards. The purpose of this study is to explain the application of halal value chain management to processed bakery and chake products in Padangsidimpuan City using an empirical descriptive approach. The following processes are included in the implementation of halal value chain management for halal-certified bakery and chake products in Padangsidimpuan City: a. purchasing, b. acceptance, c. production, d. warehousing, e. distribution, and f. the product is not used up. That the majority of bakery and chake businesses have implemented halal value chain management in their operations. Furthermore, all stakeholders in the halal certification process receive valuable input.
Analisis Kontribusi Pengemudi Becak Wisata Dalam Meningkatkan Pariwisata Syariah Kota Padangsidimpuan dengan Pendekatan Quadruple Helix Masdelima Hasibuan; Zuhrinal M. Nawawi; Khairina Tambunan
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.3669

Abstract

This study discusses the contribution of pedicab drivers in increasing sharia tourism in the city of Padangsidimpuan through the support of several stakeholders such as the Government, Academicians, Businessmen, and Civil Society or better known as the Quadruple Helix. This study uses a descriptive qualitative approach where the purpose of descriptive is a formulation of the problem that directs research to be able to explore social situations that will be studied broadly, thoroughly, and in depth. The results of this study indicate that the contribution of tourist pedicab drivers in the development of sharia tourism in the city of Padangsidimpuan with the support of the Quadruple Helix role can be seen from the launch of the tourist pedicabs which are a form of effort to increase the attractiveness of tourists to travel to the city of Padangsidimpuan. With the existence of these tourist pedicabs, tourist visits to the city of Padangsidimpuan have also increased after a decline due to the impact of the pandemic in 2019. In addition, tourist pedicab drivers are also provided with training and understanding by experts on the rules that apply when bringing tourists to destinations. -existing tourist destinations and these are in accordance with the provisions of the Shari'a. Not only tourist pedicab drivers, the government, businessmen, and the community there also work together in providing facilities that support Islamic tourism activities. So with this it is hoped that the sharia tourism sector in the city of Padangsidimpuan can continue to develop in the future. Keywords: Tourist Pedicab, Sharia Tourism, Quadruple Helix
Analysis of the Influence of Halal Product, Brand Image, and Price on Purchase Decisions of MS Glow Skincare Products through Digital Marketing as a Moderating Variable Khoiria Risky Tanjung; Zuhrinal M. Nawawi; Sri Sudiarti
Quantitative Economics and Management Studies Vol. 4 No. 5 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems1870

Abstract

This study aims to determine the extent of the influence of Halal Products, Brand Image, and Price through Digital Marketing as a moderating variable on the purchasing decision of MS Glow Skincare products among Muslim women in Medan City. The method used a quantitative approach. The sample consists of 100 women skincare product users in Medan City. Primary data collection instruments were used. The results of this study can be concluded as follows: the regression coefficient of the Halal Products variable of 0.469, indicating that an increase in the Halal Products variable will increase the decision of Muslim women in Medan city to use MS Glow skincare by 46%. The regression coefficient of Brand Image variable of 0.335, indicating that an increase in the Brand Image variable will increase the decision of Muslim women in Medan city to use MS Glow skincare products by 33%. The regression coefficient of the Price variable is 0.365, indicating that an increase in the Price variable will increase the decision of Muslim women in Medan city to use MS Glow skincare products by 36%. The variables of Halal Products, Brand Image, and Price collectively influence 42% of the decision of Muslim women in Medan city to use MS Glow skincare products. Digital Marketing, as a moderating variable, is able to strengthen the relationship by 59.7% between Halal Product, Brand Image, and Price on the Purchase Decision of MS Glow skincare products.
Analisis Faktor-Faktor Yang Mempengaruhi Ekspor Komoditas CPO (Crude Palm Oil) Indonesia ke Tiongkok Dalam Perspektif Islam Khofifah Sari Hasibuan; Zuhrinal M Nawawi; Ahmad Muhaisin B Syarbaini
Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Vol 7, No 02 (2023): Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ad.v7i02.5208

Abstract

Indonesia menjadi salah satu negara pengekspor komoditas CPO terbesar dengan nilai ekspor Indonesia mencapai US$ 21,42 miliar pada Agustus 2021. Angka ini meningkat 20,95% dibandingkan Juli 2021 yang sebesar US$ 17,71 miliar (m-to-m). Perdagangan internasional memegang peranan penting dalam mesin pertumbuhan ekonomi suatu negara. Menurut Adam Smith melalui perdagangan, sumber daya dunia dapat digunakan secara efisien dan dapat memaksimumkan kesejahteraan dunia. CPO merupakan komoditas di sektor perkebunan yang memiliki kontribusi besar terhadap nilai ekspor Indonesia. Tujuan penelitian ini dilakukan untk mengetahui faktor yang mempengaruhi ekspor CPO ke negara Tiongkok dalam perspektif islam. Penelitian ini termasuk dalam kuantitatif. Hasil penelitian menunjukkan bahwa ekspor CPO dipengaruhi oleh produksi CPO, GDP Tiongkok dan harga internasional.
Pengaruh Komunukasi Pemasaran Sebagai Promosi untuk Usaha Kecil Menengah Rima Rizki Syahputri; Zuhrinal M. Nawawi
ManBiz: Journal of Management and Business Vol 3 No 1 (2024): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i1.1870

Abstract

To turn innovative ideas into viable businesses, an entrepreneur collects and brings together all the essential resources, such as money, people, business model, strategy and willingness to take risks. The marketing mix consists of four elements: product, price, location and promotion. Promotion as part of the marketing mix has a number of obstacles in terms of the effectiveness and efficiency of the marketing message to be conveyed. As a result, the concept of integrated marketing communication emerged, which integrates several marketing communication strategies to increase the effectiveness and efficiency of integrated marketing messages. An entrepreneur's ability to sell his brand will be aided by the knowledge, understanding and application of integrated marketing communications. The purpose of this study is to conduct a theoretical investigation of the relationship between entrepreneurship and integrated marketing communication as a marketing promotion approach. If done right, integrated marketing communications can help entrepreneurs introduce, form a positive impression, and retain clients for their companies. Keywords: Communication, Marketing, Entrepreneurship.
Peran Kewirausahaan Berbasis Digital Dalam Mengurangi Tingkat Pengangguran   Yusnita Ulfah Munthe; Zuhrinal M. Nawawi
ManBiz: Journal of Management and Business Vol 3 No 1 (2024): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i1.1911

Abstract

The creation of entrepreneurs (entrepreneurs) is an alternative solution to various problems in society such as poverty and social inequality, increasing unemployment of productive age and depleting energy supplies, all of which require creative and innovative actions. Entrepreneurship is people who are able to turn an opportunity into a profitable business, which is processed through creativity, innovation and uniqueness in making a product and dares to take all possible risks that come with it and does not make it easy to despair if it fails in building the business. In this case, the author examines that entrepreneurship participates in the development of the country, digital-based entrepreneurship utilizes increasingly sophisticated technology, digital-based entrepreneurship as a solution in reducing the unemployment rate, the number of unemployed in Indonesia, entrepreneurship is something that must be instilled by young people and the people of Indonesia. Keywords: Entrepreneurship, Digital, Unemployment.
Pengaruh Motivasi Berwirausaha, Lokasi Usaha Dan Media Sosial Terhadap Keberhasilan Usaha (Studi Kasus Pedagang Kuliner Di Kecamatan Sunggal) Lia Purnama Sari; Zuhrinal M. Nawawi; Nuri Aslami
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 2 No. 1 (2023): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v2i1.1095

Abstract

This study aims to determine the effect of entrepreneurial motivation, business location and social media on the success of culinary traders in Sunggal District. This research was conducted in Sunggal District. Where researchers want to see how much influence entrepreneurial motivation has on business success, how much influence business location has on business success, how much influence social media has on business success and how much influence entrepreneurial motivation, business location, and social media have on business success of culinary traders in Sunggal District . The dependent variable is business success, the independent variables are entrepreneurial motivation, business location, and social media. This research method uses quantitative methods. The data used is primary data. Primary data was obtained using a data collection tool in the form of a questionnaire (questionnaire) from a sample of 86 culinary traders. The analytical tool used is Multiple Linear Regression with the help of the SPSS 25.0 program. The results of the study show that all independent variables have a significant effect on business success. The coefficient of determination is 0.570, which means that business success can be explained by the variable factors of entrepreneurship motivation, business location, and social media of 57.0%. While the remaining 43.0% of the success of the culinary merchant business is explained by other variables that are not included in the analysis model in this study.
Co-Authors Abd. Rahman Ade Khadijatul Z. Hrp Ade Khadijatul. Z Hrp Ade Teo Wardana Adek Iskandar Siregar Adinda Rizki Fadilah Adisty Anggraini Adisty Aulia Zahra Agustin, Elisa Ahmad Muhaisin B. Syarbaini Ahmad Rajin Siregar Aida Lasmi Aida Malan Sari Ainun Jakia Ritonga Aisha Alvia AK, Marlya Fatira Al Tasya Fitrah Alfi Amelia Alfin Agung Az’har Alifa Adzra Siregar Alya Sahbrina Amalia Munajah Nasution Amanda Mutiara Hasibuan Amanda, Dea Putri Ami Radianti Amsari, Syahrul Ananda, Chadisa Rizky Andini Al Khoiri, Putri Andri Soemitra Andri Soemitra Andri Soemitra Andri Soemitra Andri Soemitra Andri Soemitra Andri Soemitra Anggara, Windu Anggraini, Adisty Anisa, Khotiza Anjali Marwiyah Siregar Annisa Aprilia Annisa Aprilia Annisa Edelia Annisa Fajaria Annisa Hafizzah Hutabarat Annisa Karimah Annisa Putri Siregar Aprina Tanjung Aqwa Naser Daulay Arieffan Syah Arpin Dalimunthe Asri Lestari Asri Lestari Asriadi, Ari atika Atika Atika Atika Atika Atika Atika Audina Rizka Zahra Aulia Monica Aulia Monica Aulia Syahfitri Ayu Andini Azhari Akmal Tarigan Azizah Rahmah Azmi, Syahfrilla Al Risa Nurul Azzahra, Salwa Bayu Prabowo Bunga Mawar Burhanuddin Cahya Purwati Sinulingga Chintya Pradilla Putri Cici El Dirrah Syafitri Simanungkalit Dahrul Siregar Dahrul, Siregar DAYU, Wulan Dea Putri Amanda Dewi Herlina Dharma, Budi Diah Hafni Pardede Dian Irmawani Dian Irmawani Diba Nur Rahman Dicky Mahendra Dinda Melani Putri Dini Safarina Dita Zakia Rahmah Siahaan Divia Zulianti Dona Zahra Hasibuan Dwi Kresna Riyadi Effendy, M. Ridho Effendy, Muhammad Eidho Eka Lestari Eli Sugiarto Elizar Sinambela Ella Safitri Ellina Satyana Elvira Andriyani Enjely Putri Marpaung Ervina Yulia Angkat Fadillatunnisa Fadillatunnisa Faisal Hamdani Harahap Fandy Rangkuty, Muhammad Hafif Faris Andrawika Harahap Fauzi Ahmad Romadhon Fauziah Fauziah Fauziah Sarah Febriana Sakina Febriandi Akbar Sitompul Feby Maulydia Nasution Finik Kharianti Fiqkri Ardian Fitra Maulana Roza Fuadi Fuadi Gita Kurniasari Sembiring Gusniati, Putri Habilla Asnhari Hafsyah Yasmita Haikal Dzikri Daulay Harahap, Muhammad Ikhsan Harahap, Rahmat Daim Harahap, Tawarni Roha Hari Setiawan Saragih Hasibuan, M. Hizbullah Hasibuan, Mardiah Khofifah Hendra Harmain Herry Syahbanuddin Herwan Nafil Hilmiatus Sahla Husni Fazari Lubis Husni Pasarela Husyairi, Mhd. Alwi Syam Ilham Wahyudi Imel Santika Siregar Imsar Indah Mutiara Ayu Indradewa, Rhian Indry Anggraini Putri Iqbal Fahri Tobing Irhamna Tanjung Irma Chairani Tambunan Irma Rahmayani Marpaung irma rahmayani marpaung Ismail Ismail Ismail Isnaini Harahap Jamaluddin Siregar Jannah, Nurul Jihan Humairoh Julia Hamdini Nasution Juliana Nasution Juliana Sari Harahap Kamal, Jaidil Kamaruddin Kamaruddin Kaswinata Kaswinata, Kaswinata Khairina Tambunan Khamal Rokan, Mustapa Kharianti, Finik Kharisma, Diah Ananda Khofifah Sari Hasibuan Khoiria Risky Tanjung Khoirun Nisa Lubis Kurinci, Ayu Ismah Azizah Kusmilawaty Kusmilawaty Laila Fitria Lailan Safina Hasibuan Laiyinna Misqha Efendi Lasmi, Aida Lathifah Ananda Putri Latifah Laura Oktarani Br Torong Laylan Syafina Leni Lestari Simatupang Lestari Perdana Putri Lia Purnama Sari Lutfiansyah, Irham Luthfia Masfa Nur M Rizky M. Hizbullah Hasibuan Mahfuzah Dalimunthe Marliyah Marliyah, Marliyah Marni Susi Susanti Harahap Masdelima Hasibuan Mashithoh Sitorus Mawaddah Irham Mawaddah Mawaddah, Mawaddah Maysa Chairani Mega Hasibuan Mega Hasibuan Mela Devita Mela Devita Melly Nia Fajriani Sinaga Miliantari, Dea Miranda, Miranda Miratul Imaniah Muhammad Adam Muhammad Andre Alkahfi Muhammad Arif Muhammad Fakhru Rizqi Muhammad Iqbal Muhammad Iqbal Sayuti Harahap Muhammad Istiftahu Syifa Muhammad Istiftahu Syifa Muhammad Rajab Ardiansyah Muhammad Ramadhan Muhammad Sawal Pitriyadi Muhammad Suhaimi Muhammad Syahbudi Muhammad Umar Maya Putra Mulia Syahputri Munthe, Yusnita Ulfah Mutia Sari Dewi Mutiara Sari Mutiara Sari Mutiara Sawitri Pane Nabila Salsahbilah Nadia Ulfa Nailul Muna Namira Azani Nasution, Annio Indah Lestari Nasution, Juliana Nasution, Muhammad Irwan Padli Nawir Yuslem Nawir Yuslem, Nawir Nelsi Agustina Siburian Nila Rosdiana Nirmadarningsih Hiya Niswa Auliya Lubis NUR AHMADI BI RAHMANI Nur Ahmadi Bi Rahmani NUR ASRIZA PASARIBU Nur Fadhilah Ahmad Hsb Nur Sa’diah Saragih Nur Syafikah Lubis Nurfadillah Najwa Faraiddin Nurhalija Sitompul Nurhalisa, Siti Nurhaliza Nurhaliza Nurhidayah Nurhidayah Nuri Aslami Nursantri Yanti Nurul Inayah Nurul Inayah Nurul Inayah Nurul Inayah Nurul Izzah Nurul Jannah Pane, Ricky Pardede, Diah Hafni Pasaribu, Yogi Oriena Popi Dea Ananda Pratista Andanitya Siregar Putra, Randy Tama Putri Gusniati Putri Sepfiani Putri Sepfiani Putri Siregar, Annisa Putri, Indry Anggraini Qarni, Waizul Rafika Ananda Putri Rahma Wulan Suci Nasution Rahma, Putri Rahmad Bahagia Rahmani, Nur Ahmadi Bi Rahmat Rahmat Rahmat Rahmi Syahriza, Rahmi Raihanah Daulay Ramayanti Simanjorang Raniwati Siregar Raudatun Sumi Reni Ria Armayani Reni Riswati Ridho Erianto Rifka Fachrina Rima Rizki Syahputri Rina Aldila Ririn Pebrianti Riska Nasution Risna Dewi Rivai Iqrok Tanjung Rivanka, Weny Rizky Febriansyah Sinaga Rodhiatul Aslamah Meuraxa Rodiatul Husna Roza, Fitra Maulana Ruli Pebrina Br Sitepu Rusdi Hidayat, Ahmad Safinatunnaja Safrizan, Safrizan Sahri Aramiko Sakinah Sakinah Sakinah Sakinah Sallimah Ika Putri Malau Salsabila Sofiya Wardani Salsabila, Tri Utami Sani, Sri Aderafika Sekar Sari Septi Sanjaya, Rendy Septia Sakinah Rizki Seri Handayani Shopi Regina Siburian, Nelsi Agustina Sindi Sihombing Sinta Sukma Ayu Siregar Dahrul Siregar, Almi Rahmadani Siregar, Bakia Sarmita Utari Siregar, Wardah Hinayah Siska Junianti Br Perangin-angin Siti Aisyah Siti Fahirah Sihotang Siti Nurhafizah Siti Nurhalimah Siti Sahara Siti Saleha Sitorus, Isnaini Faraz Azis Ilmi Sonia Purba Sovia Harahap Sri Aderafika Sani Sri Kartika Dewi Sri Ramadhani Sri Rezeki Widya Ritonga Sri Sudiarti Sri Wahyuni Suci Pranasari Suci Ramadhani Siregar Sucita Alfiani Sulistya Ningsih, Inten Syafitri, Mita Nur Syahla Ananda Syahla Nabila Syahputra, Angga Syakir, Ahmad Syarbaini, Ahmad Muhaisin B. Syuhada Fela Yudha Tambunan, Irma Chairani Tambunan, Khairina Tambusay, Basmaida Waty Tamima, Aqila Tasya Maulida Tasya Nadila Taufik Hidayat Tria Silvia Tria Wardani Trisna Eka Putri Tuti Anggraini Tuti Anggraini Tuti Anggraini Utami, Rizky Ananda Vega Liana Vina Cynthiasari Vivi Juliana Siregar Wahyu Syarvina Wan Ronaldo Nasution Widya Anggraini Wildan Izzaty Windi Jihan Nabila Yeni Aulia Siagian Yohana Ariska Putri Nasution YUDI SISWADI Yuli Anisyah Hasibuan Yunda Herliana Yuni Maryam Siregar Yusliani Yusliani Yusnita Ulfah Munthe Zidane, Muhammad Raihan Zulfahani Zulfahani Zulfitri Zulfitri