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Strategi Digital Branding melalui Media Sosial dalam Mendorong Engagement dan Kinerja Usaha UMKM di Kalimantan Barat: Systematic Literature Review Diansyah, Refor; Resvan, Resvan; Wahyudhi, Syukron; Indriani, Tari; Purnamasari, Wulan; Ainun, Nur
Miftah : Jurnal Ekonomi dan Bisnis Islam Vol. 4 No. 1 (2026): April 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/7pjrhk86

Abstract

This study systematically reviews literature on Instagram-based digital branding strategies and their influence on engagement and business performance of MSMEs (UMKM) in West Kalimantan. It aims to identify key strategies, assess their effectiveness, and synthesize findings related to brand awareness, customer engagement, and business growth outcomes.The research adopts a Systematic Literature Review (SLR) using the PRISMA framework. Literature was sourced from Google Scholar, Scopus, and peer-reviewed journals on digital marketing and MSMEs. Findings show that Instagram digital branding improves engagement through visual content, storytelling, consistent posting, reels, live streaming, and hashtags. Higher engagement increases brand awareness, customer loyalty, and purchase decisions, leading to improved sales, market expansion, and revenue growth. However, limited digital literacy and weak content optimization remain major challenges for MSMEs.
THE EFFECT OF PERCEPTION OF CONVENIENCE, E-SERVICE QUALITY, PROMOTION AND PERCEPTION OF RISK ON INTEREST IN USING E-WALLETS AMONG STUDENTS IN YOGYAKARTA Nur Ainun; Fahrul Iman Santoso
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.903

Abstract

This study aims to analyze the influence of perceived ease of use, e-service quality, promotion, and risk perception on the interest in using e-wallets among students in Yogyakarta. The background of this study is based on the rapid development of financial technology that is driving changes in people's transaction behavior towards a cashless system. Although e-wallet use is increasing, the intensity of use is still relatively low, so further study is needed to determine the factors that influence interest in using it. This study uses a quantitative approach with a survey method by distributing questionnaires to 110 respondents who are active students in Yogyakarta and e-wallet users. The data analysis technique used is Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with the help of SmartPLS software. The results show that partially, perceived ease of use and e-service quality do not significantly influence interest in using e-wallets. Meanwhile, promotion is proven to have a positive and significant effect on interest in using e-wallets. Perceived risk also shows a positive and significant effect on interest in using e-wallets, indicating that users still consider the risk aspect in making decisions about using financial technology. Simultaneously, the four variables contributed 31.4% to e-wallet usage interest. This finding implies that effective promotional strategies, along with increased trust and understanding of risks, are crucial factors in increasing e-wallet usage interest among students.
Co-Authors 4Husnul Fadhilah Ham A. Dwi Putri Astrifa Sufina Ahmad Abdul Aziz Rusman Abdul Gaffar Abdul Hadid Abdul Hanif Sir Adelia, Safira Afrah Junita Ahmad Nurfauzi Budiamin Aini, Putri Nur Aiyen Tjoa Akmal Saputra Al Farisyi, Salman Alan Suryatna Alfia Labadjo Alfiah Maulia Ali Djamhuri Aliah Tri Saniyah Aliah, Husnani Almukarramah, Almukarramah Amini, Aisyah Amir, Wafa Aliya Azizah Amirah, Annisa Nur Ananda Rhamadani, Putri Andini, Sril Andri muda Nst Annisa Nurul Fajri Aprilia, Niken Aprilio, Viona Ardita, Hani Arham Arham, Arham Arif Fadllullah Ariska Putri Mase Arlina Arlina, Arlina Arnaya Artika Sari Devi Arya Govinda Roosheroe, Arya Govinda Aryunita, Gusna Asrah Anjani Asriadi Asril Fauzi Audina Putri, Rahma Aulia Rizki Pulungan Ayu Lestari Aziza, Riska Bakri Bakri Bakri Mallo Batara Kassa, Saputra Bemba, Tonia Berlianda, Tasya Bruaharja, Isman Budio, Sesra Bunga Arfa Aulia, Siti Cut Nurul Fahmi Dalimunthe, Rahmah Yasrah Darliana Sormin Dayinia, Manda Eka Demsa Simbolon Devi Windari, Devi Dewi Usnaini Diansyah, Refor Dila Handayani Dua Dhiu, Konstantinus Efrida Ita Eka Anugerah Elisabeth Tantiana Ngura Elmi Wulandari Elni Yakub Ely Armayani Ema Adriani Enno Ramadhandi Erlinda, Nur Erwin Ashari, Erwin Evi Tri Utami Evie Awuy Evie Awuy Evy Yunihastuti Fadhel Muhammad Fahmi , Cut Nurul Fahrul Iman Santoso Farid, Farhan Fatmawati, Fatmawati Febria, Nabila Dwi Febrianti, Yuli Feri Eko Putra Fidrayani Fitrayani Lasawedi Fitri Adilah Fitriani Fitriani Fitriani, Nadziah Grace, Putri Hafizah Wichayani Rawi Hamrullah Haslinda Haslinda Hasyim, Liza Widya Hatta, Herman Hendra Harmain Hidayat, Reynaldi Hopipah Hasibuan Ici Lassie Rahmah Rama Dhani iin gusmana iin Ilham Tahier Indah Suryawati Indahsari, Wahyu Indriani, Tari Inom Nasution Irwan Syahputra, Irwan Jannah, Najwa Khoiriya Jayanti, Rena Dwi Jefriyanto, Jefriyanto Jermia, Jermia Johari Johari Juliana Syafitri Jumaita Nopriani Lubis Jumriana Kambu, Megawati Kamuz, Raodatul Jannah Karmila Anwar Khairani, Devia Astry Khairul Asri Khoirunissa, Khoirunissa Lexy Kareba Listina Paulus M, Mochtar lutfhi M. Ikhsan M. Yususf Nasution Maharani, Melati Manda Sari, Amelia MANURUNG, PURBATUA Mariatun Khoiriah Rambe Maryati Maryati Masiti Masriani . Mawaddah Nasution Mayong, Mayong Mega Mustika Megarani, Omega Meily Meliyani Meylan Adam Mhd Ali Hasan Moh. Andri Moka, Wilma Joanna Carolina Muallin, Muallin Muchamad Arif Al Ardha Muhammad Safa'at Muhammad Salman Muhammad Yamin Munawwarah S. Mubarak Muslim Hasan Musrifah Tahar Mutiara Pratiwi, Mutiara Nabila Pakaya Nabilah Siregar Nadia Mutmainnah Nanda Maharani Nanda Wahyuni Nst Nasution, Adnan Buyung nasution, myrna pratiwi Natalia, Tia Navghare, Ramakant Amar Neliwati Ninda Putri Nita Rukminasari Noperiyanti, Yola Nova Elliza Novilasari, Tri Astuti Nur Ain Nur Ashabul Khafi Nur Balqis Azzahra Sani Nur Qulby, Tara Latifah Nur Saidah Salim Nurcholis Nurhayati Harahap Nurhayati Harahap Nurhusna Nuri Aslami Nurkhaerah Nurul Afni Sinaga Nurul Fadhilah, Nurul Fadhilah Nurul Zahriani Jf Nurwijayanti Nurzakinah, Nurzakinah Ojang Cahyadi Oktafianti, Nurul Paulina Novarita Pramesty, Shinta Dian putri salsabila Putri, Lisa Anggita Rachman, Syahvira RACHMAT HIDAYAT Raden Mohamad Herdian Bhakti Rahmani Rahmani Rahmat Rasmawan Ramadani, Aulia Ramadani, Hairunnisa Ramadhani, Silvia Ramdani, Hasbi Taobah Rasyidah Jalil Ratna Wati Refanti Rendra Zainal Maliki Reski Amalia Resmi Resvan, Resvan Rezky Ramadhani Rifaatul Mahmuzah Rini Sulastri Riska Ramadani Riski Hidayah Rismawati Rismawati Risna Wati Riswanto, Heri Rizka Mahdalela Romi Asmara Roslina Roslina Roslina Roslina, Roslina RUSMINI Saharuddin Said Munzir Sakka Samudin Salim, Muh. Saman, Saman Samsinar Samsinar Sandhi Fialy Harahap Sandi Fialy Harahap Saniyyah Muhammad, Amirah Sapar Saputri, Naifa Sar'an Saragih , Dinda Ayu Sapitri Sarah Furqoni Sarmila, Sarmila Sastika, Weni Selly Oktarini Siahaan, Nafi Beckhamsyah Sihombing, Volvo Sinaga, Kariaman Siregar, Rizky Amelia Dona Siti Hajar Siti Khumaira Siti Nurhaliza Sopang, Junaidi Sopar Sri Putri Wahyuni Sri Rahmi Tanjung Sri Wahyuni Sri Widodo Sriono, Sriono Sriyanti, Lita Sudarmoko Sudarmoko Sukirman Sulfitra M Suraidah Sarbia Susanto, Prihatin Budi SUTIKNO Sutikno Sutikno Suwandi Syahida, Nadila Aulia Syahratul Janna Syamsuddin Laude Syamsuddin, Naidin Syati Manaharawan Siregar Syavira Rachman Tara Latifa Tri Umari, Tri Ulfi Arvina Ulum, Orisia Toriqotul Umi Aminatun Ummu Kalsum Umra Uswatun Hasanah W, Wahidin Wahyu Satya Gumelar Wahyudhi, Syukron Wairani Wairani WULAN PURNAMASARI, WULAN Yenti Arsini Yolan Abe Yudistira Ramlan Yulastri, Yeyen Yunan Surono Yusnaini ., Yusnaini Yuwika, Yuwika Zachra Zahro, Fifin Anisatu Zen Zilarsi, Inda Zurmailis Zurmailis