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Lili Adi Wibowo
Universitas Pendidikan Indonesia
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Journal : JOIV : International Journal on Informatics Visualization

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Confirmatory Factor Analysis: User Behavior M-Commerce Gamification Service in Indonesia Rakhmanita, Ani; Hurriyati, Ratih; Gaffar, Vanessa; Adi wibowo, Lili
JOIV : International Journal on Informatics Visualization Vol 6, No 2 (2022)
Publisher : Society of Visual Informatics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/joiv.6.2.848

Abstract

Gamification of marketing is a fast-growing phenomenon and an innovation for mobile marketing. Gamification is a strategy for increasing the attractiveness of mobile consumers to encourage increased shopping behavior, loyalty, engagement, and product advocacy. Understanding the factors behind the use of gamification services in m-commerce is very interesting, and no one has done any research. This study investigates the theory of self-determination (competence, autonomy, and relatedness) and extrinsic motivation as a predictor of the use of m-commerce gamification services. Data was collected from 400 respondents who had experienced using gamification services on m-commerce. The data was then included in the analysis. Analysis of the data using confirmatory factor analysis to determine the dominant factors of gamification service users. The benefits of factor analysis confirm the dominant factors that motivate users of gamification services in m-commerce. Researchers use AMOS 18 for Windows software to assist in the data processing. The results show that extrinsic motivation is the dominant factor that motivates users of gamification services. This finding provides insight for m-commerce companies and game designers to improve gamification mechanisms based on virtual points to motivate users to be more active and continue using gamification services. For the next research, it is possible to validate the construct by using other theoretical approaches, such as adding flow theory to measure the motivational factors of gamification service users. The research object can use other applications, such as gamification services in health, education, and banking applications.
Co-Authors -, Lisnawati A. Adman A.A. Ketut Agung Cahyawan W Abdul Rozak Ade Sobandi, Ade Adhie Surachman Adib Sultan, Adib Adinda Khoeru Nisa Adman, Adman Adzimaturrahmah, Rozana Afdol Muftiasa Afdol Muftiasa Aghnia, Nisa Agus Kurniawan Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Ahmad Azam Sulaiman, Ahmad Azam Aisyah, Anni Amanda, Syava Pradina Falah Amandangi, Dewi Prajnaparamitha Andar Danova Lastaripar Goeltom Andrieta Shintia Dewi Andry Alamsyah ANGGA MARTHA MAHENDRA, ANGGA Anggitasari, Siti Rafi Ani Rakhmanita Anthony Barbo, Anthony Ari Riswanto, Ari Arie Gunawan Arief Darmawan Arvian Triantoro Aryani, Kiki Ashshaumi, Muhammad Hisyam Asimah, Vincent Kweku Astari, Bunga Aulia Nurizky, Sherly Ayu Nurwitasari Azizah Asmara, Maisa Azzahra, Fanny Fatimah Bahri, Khoirun Nisa Bambang Widjajanta Bambang Widjajanta, Bambang Chaerul Aldira, Chaerul Chandra, Dicky Chatarina Umbul Wahyuni Christianingrum Corry Yohana Dadan Hamdani, Dadan Dadang Sunendar Dedi Prasetyo Dendi Supriatna, Dendi Dewi Mayangsari Didit Supriyadi Dini Turipanam Alamanda Dini Turipanam Alamanda Dirgantara, Puspo Dewi Disman Disman Disman Disman Disman Disman Disman Disman, D Disman, Disman Dudih, Mochamad Edi Firdaus Eeng Ahman, Eeng Egasmara, Febri Ekarini, Mira Indriyulia Eko Susanto Enny Hindarwati Ernawati Ernawati Erni Martini Erwin Yulianto Esti Fitria, Esti Eva Devindiani, Eva Eva Mardiyana Fahmi, Mohamad Ruli Faizal, Yopa Fajar Gumelar Maulana Fidhyallah, Nadya Fadilah Firdausi Sulaksana, Ratu Dintha Insyani Zukhruf Fitriyani, Endah Gafar, Vanessa Geraldine B Advincula Girang Razati, Girang Gita Siswhara Grisna Anggadwita Gunardi Hadi Permana, Hadi Hadi Senen, Samsul Hadiaty, Fifit Hadiyazid Rachman, Nur Hakim, Moch Lukmanul Hakim, Moch. Lukmanul Halimah Halimah Hardiana, R. Dian Hari Mulyadi, Hari HARIYANTO HARIYANTO Heny Hendrayati Herbert Siregar Heri Purwanto Hernandi Sujono Heryani, Yani Hidayat, Nurdin Hidayat, Yusuf Murtadlo Hijrianti, Rina A. Humaira, Aulian Hurriyati , Ratih Igus Rahmat Ginanjar Ihya Ulumuddin, Ihya Imanirrahma Salsabil Inasari Widiyastuti Indra Cahya Uno Indri Ferdiani Suarna Inomjon, Qudratov Irzameingindra Putri Radjamin Islamiyah, Zakiyah Tsauroh Johan, Ahmad Johni Eka Putra Jumadil Saputra Junia, Annisa Aghniarahma Katharina Priyatiningsih Khairunnisa, Zahra Nadhira Khania Teresa Gunawan Koeswandi, Tika Koeswandi, Tika Koeswandi, Tika Annisa Kusnendi, Kusnendi Kusumah, Echo Perdana Kusumah, Intan Fazria L. Lisnawati Lasmita Sihaloho Lidya Aprilia, Lidya Lina Marlina Lisnawati Lisnawati Lisnawati Lisnawati Lisnawati Lisnawati Lizein, Baandaalr Lunia Nur Larasati M. Arief Ramdhany Machmud, Fajar Maesaroh, Syti Sarah Margana, Andika Alvin Masharyono Masharyono Matriadi, Faisal Mauladi, Andri Maulana, Fajar Gumelar Maya Ariyanti Maya Sari Mokh Adib Sultan, Mokh Adib Mokh. Adib Sultan Muftiasa, Afdol Muhammad Afif Muhammad Iqbal Alamsyah Muhammad, R. Nur Munawar, Asep Munawar, Soviyan Murweni, Ira Nanang Fattah Neng Susi Susilawati Sugiana Neni Nuraeni, Neni Nindi Aristi Noneng Nurjanah Norma Komala Sari, Norma Komala Novianto, Untung Nurfitriani Nurfitriani, Nurfitriani Nurhasan, Rohimat Nurjanah, Noneng Nurriyati, Ratih Nuryadi Wijiharjono Nuryathin, Atin Oce Ridwanudin Padilah, Nisa Pawitra, Mohammad Tyas Peni Rizki Yani Permana, Irwan Triherda Permana, Tatiek Ekawati Perwito, Perwito Pipin Firdaus Pitri Yanti Pranadita, Nugraha Prasetyo Harisandi Prasetyo Harisandi Primaskara, Ery Adam Purnomo Purwanto Purwanto Puspo Dewi Dirgantari Puspo Dewi Dirgantari Puspo Dewi Dirgantari Putri, Amanda Sevia Putri, Arvianti Farah Natsya Qudratov, Inomjon Raden, Agung Zainal Muttakin Ramadhani, Ulfha Ramadyanti, Mustika Rasyid, Mohammad Kurniadi Ratih Hurriyati Ratih Hurriyati Raya Sulistyowati Resa, Asep Lucky Retno Setyorini Ridwan Purnama, Ridwan Rini Andari Rini Andari, Rini Rofi Rofaida Ruhiyantina, Nurrisbayanti S Sulastri S. Suwatno Saepudin, Didin Safroni Isrososiawan Sakova, Megha Santo Dewatmoko Saripudin, Asep Savitri, Citra Setiawan, Rahyuniati Sihaloho, Lasmita Sihaloho, Lasmita Siska Armawati Sufa Soviyanti, Ova Sri Yusriani Suarna, Indri Ferdiani Sugiana, Neng Susi Susilawati Sugiharto, Moch. Dudih Sugiono, Ahmad Sujono, Hernandi Sukma Nugraha Sul, Ratu Dintha Insyani Zukhruf Firdausi Sulastri, S Sundusiah, Sundusiah Sunu Puguh Hayu Triono Sutopo Sutopo Sutopoh*, Sutopoh Suwatno Suwatno Syava Pradina Falah Amanda Tasya Kamila Wasita Tatiek Ekawati Permana Taufik Abdullah Tika Annisa Koeswandi Tika Annisa Koeswandi Tjutju Yuniarsih, Tjutju Toto Susanto, Toto Tri Indri Hardini Tri Sudarwanto Triansyah, Fadli Agus Triyono, Sunu Puguh Usep Suhud Vanessa Gaffar Veni Rafida Wida Mardiah Widya Sastika Widyatami, Kania Wiyono, Darul Yakin, Cecep Nurul Yana Setiawan Yeni Yuniawati, Yeni Yono Maulana Yulianeta Yuliawati, Ayu Khrisna Yumna Puspita Yusoff, Yusliza Mohd YUSUF, RAMAYANI Zaenal Aripin