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All Journal Sosiohumaniora Professional : Jurnal Komunikasi dan Administrasi Publik International Journal of Artificial Intelligence Research Jurnal Studi Komunikasi Nyimak: Journal of Communication Kinerja: Jurnal Ekonomi dan Manajemen Jurnal SOLMA JMM (Jurnal Masyarakat Mandiri) Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Martabe : Jurnal Pengabdian Kepada Masyarakat NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL KOMUNIKATIO JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Komunikasi Profesional Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian To Maega: Jurnal Pengabdian Masyarakat LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Pendidikan dan Konseling Warta Ikatan Sarjana Komunikasi Indonesia Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Informasi dan Teknologi CERMIN: Jurnal Penelitian Jurnal Praksis dan Dedikasi Sosial International Journal of Economics Development Research (IJEDR) Jurnal Abdi Insani Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Komunikasi Network Media Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ilmu Komunikasi Dan Media Economic Reviews Journal Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Jurnal Signal Jurnal Sistim Informasi dan Teknologi Busyro : Jurnal Dakwah dan Komunikasi Islam Media Bina Ilmiah Jurnal Ilmiah Teknik Informatika dan Komunikasi Innovative: Journal Of Social Science Research Journal International Dakwah and Communication Empowering Humanity Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Social Society Jurnal Medika: Medika Jurnal Dinamika Ilmu Komunikasi Jurnal Pengabdian Kepada Masyarakat Kalam JIPITI: Jurnal Pengabdian kepada Masyarakat Jurnal Cendekia Ilmiah Journal Markcount Finance
Firdaus Yuni Dharta
Universitas Singaperbangsa Karawang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Makna Komunikasi Ritual Rujakan dalam Tradisi Munggahan pada Masyarakat Desa Lemahabang Kabupaten Karawang Yulia Putri Nadilah; Firdaus Yuni Dharta; Eka Yusup
Warta Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 1 (2026): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/7469jb83

Abstract

Tradisi Munggahan merupakan budaya masyarakat Sunda yang masih dipertahankan sebagai bentuk penyambutan bulan suci Ramadhan. Pada masyarakat Desa Lemahabang, Kabupaten Karawang. Tradisi ini disertai ritual rujakan, yaitu penyajian sesajen berupa kopi pahit, kopi manis, teh pahit, teh manis, air putih, bubur merah, bubur putih, dawegan, bunga rampai, dan bukhur. Penelitian ini bertujuan memahami makna komunikasi ritual rujakan dalam tradisi Munggahan pada masyarakat Desa Lemahabang. Penelitian menggunakan teori fenomenologi Alfred Schutz untuk melihat makna berdasarkan pengalaman subjektif individu, serta interaksionisme simbolik Herbert Blumer untuk membaca simbol, interaksi sosial, dan proses interpretasi dalam ritual. Metode yang digunakan adalah pendekatan kualitatif dengan metode fenomenologi. Data diperoleh melalui wawancara mendalam, observasi, dan dokumentasi terhadap informan yang dipilih secara purposive, dengan penekanan pada dua informan utama yang memiliki pengalaman langsung dan pengetahuan mendalam mengenai ritual rujakan. Hasil penelitian menunjukkan bahwa rujakan dimaknai sebagai bentuk penghormatan kepada leluhur, sarana memperoleh keberkahan hidup, dan sumber ketenangan batin. Makna tersebut terbentuk melalui stock of knowledge yang berasal dari pewarisan keluarga, keterlibatan berulang, serta pengalaman pribadi. Setiap komponen rujakan dipahami sebagai simbol yang maknanya dibentuk melalui kesepakatan keluarga dan diwariskan melalui proses sosialisasi antargenerasi. Interaksi sosial dalam keluarga berperan menjaga kesinambungan makna, sedangkan pengalaman pribadi memungkinkan terjadinya penafsiran ulang terhadap ritual. Secara teoretis, penelitian ini memperkaya konsep komunikasi ritual James W. Carey dengan menunjukkan bahwa dalam masyarakat rural modern, komunikasi ritual tidak hanya menjaga kebersamaan komunitas, tetapi juga menjadi mekanisme keluarga dalam mewariskan, menegosiasikan, dan menafsirkan ulang makna simbolik antargenerasi.
Pengaruh E-WOM (Electronic Word Of Mouth) terhadap Minat Beli Produk Glad2Glow melalui Media Sosial Tiktok Faiza Azhari; Firdaus Yuni Dharta; Tri Widya Budhiharti
Journal Social Society Vol. 5 No. 2 (2025): Juli - Desember 2025
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.5.2.2025.872

Abstract

e-WOM sebagai bentuk komunikasi digital antar pengguna berperan penting dalam menyebarkan informasi, membentuk persepsi, dan mendorong keputusan pembelian di era digital ini. Penelitian ini bertujuan untuk mengetahui sejauh mana pengaruh Electronic Word of Mouth (e-WOM) melalui platform media sosial TikTok terhadap minat beli konsumen produk kecantikan Glad2Glow. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner yang disebarkan kepada 100 responden yang merupakan pengikut akun TikTok resmi Glad2Glow. Variabel independen yang diteliti adalah e-WOM yang terdiri dari tiga dimensi, yaitu intensitas, valensi opini, dan konten, sementara variabel dependen adalah minat beli. Teknik analisis data yang digunakan adalah regresi linear sederhana dengan bantuan software IBM SPSS Statistics versi 27. Hasil penelitian menunjukkan bahwa e-WOM berpengaruh signifikan terhadap minat beli produk Glad2Glow, dengan nilai koefisien determinasi (R²) sebesar 0,545. Ini berarti 54,5% variasi minat beli konsumen dapat dijelaskan oleh intensitas, valensi opini, dan konten e-WOM, sedangkan sisanya sebesar 45,5% dipengaruhi oleh faktor lain di luar penelitian. Hasil ini menunjukkan bahwa konten ulasan, rekomendasi, dan interaksi positif pengguna di TikTok mampu meningkatkan ketertarikan dan minat beli terhadap produk Glad2Glow.
Pelatihan Budidaya Jamur Keberuntungan Abadi (JAKABA) Sebagai Pupuk Tanaman di Sekolah Dasar Firdaus Yuni Dharta; Suhartini Khalik; Hazairin Nikmatul Lukma; Eri Ester Khairas; Estu Widarwati; Siti Nurhayati; Riastuti Kusuma Wardani; Nana Meily Nurdiansyah; Ika Purnama Sari
Jurnal Medika: Medika Vol. 4 No. 3 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/3y8jxw44

Abstract

This community service project aimed to educate elementary school students on sustainable agriculture through hands-on training in cultivating oyster mushrooms (Pleurotus ostreatus) using JAKABA—a fermented mixture of coconut water and banana stem—as an organic growing medium and fertilizer. The training involved 15 students from grades 4 and 5 at Budi Mulya Elementary School and was conducted over two weeks using participatory and experiential learning methods. Results from pre- and post-training assessments indicated a significant increase in students’ knowledge about organic waste utilization, mushroom cultivation, and the benefits of JAKABA. The students showed high engagement and enthusiasm, with over 90% expressing interest in continuing the practice at home. Mushroom growth success reached 90%, demonstrating the effectiveness of JAKABA as a sustainable medium.The program successfully integrated environmental awareness, scientific learning, and life skills education. It also promoted character development and entrepreneurship among young learners. This initiative serves as a replicable model for environmentally-based learning in elementary education.
STRENGTHENING CULTURE-BASED TOURISM BASED ON LOCAL WISDOM IN PURBAYAN TOURISM VILLAGE: IMPACT OF INDONESIA-THAILAND COLLABORATION 2024 Ari Setiawan; Syamsul Hadi; Nanang Bagus Subekti; Ploypitcha Noongernchainphak; Silvia Arianti; Maulana Muhammad Ilham; Tita Rosalina; Rossi Evita; Firdaus Yuni Dharta
EMPOWERING HUMANITY Vol. 3 No. 2 (2025): Current Issues 6
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v3i2.274

Abstract

This community service program aims to strengthen culture-based tourism rooted in local wisdom in Purbayan Tourism Village through a collaborative partnership between Indonesia and Thailand. This service was held in the purbayan tourism village and the kings of Mataram who lived near Purbayan. This event was attended by 25 people from the management of Purbayan tourist village and representatives from Thailand. This community service activity lasted for 3 days, from May 20 to 23, 2024. Utilizing a Participatory Action Research (PAR) approach, the program was designed to empower local communities in identifying, developing, and promoting their unique cultural assets as sustainable tourism products. The activities included community capacity building workshops, development of experiential cultural tourism packages, international cultural exchange events, and digital marketing training. As a result, the community demonstrated increased awareness and participation in preserving and promoting their cultural heritage. Four thematic tourism packages were developed, integrating traditional arts, crafts, culinary experiences, and spiritual heritage. The collaboration with Thai tourism practitioners enriched local insights on sustainable tourism management and inspired innovations in storytelling and community-based governance. In addition, the program improved the digital competencies of local youth, leading to enhanced online visibility of the village.This initiative successfully illustrates how integrating local wisdom with international collaboration can foster inclusive, sustainable, and culturally rich tourism development. It also serves as a replicable model for other cultural villages seeking to build resilient tourism ecosystems grounded in community empowerment.
Multigenerational Workforce Management Strategy in the Digital Era Firdaus Yuni Dharta; Xie Guilin; Yayuk Karliena; Marisi Butarbutar; Eman Diantoro
Journal Markcount Finance Vol. 2 No. 2 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i2.1285

Abstract

The growing concern over employee productivity and job satisfaction has led organizations to focus on welfare programs as a strategic tool. In many companies, these programs are designed to enhance employees’ well-being, which is expected to boost productivity and job satisfaction. However, the effectiveness of these programs remains a topic of debate. This research examines employee welfare programs’ impact on productivity and job satisfaction within various organizational settings. The study utilizes a quantitative approach, employing surveys and questionnaires distributed to 200 employees from diverse industries. Data were analyzed using statistical methods, particularly regression analysis, to determine the correlation between the presence of welfare programs and improvements in productivity and job satisfaction. The findings reveal that companies offering comprehensive welfare programs, such as health benefits, flexible working hours, and professional development opportunities, see significant improvements in employee productivity and job satisfaction. Moreover, employees who feel supported by these programs are likelier to exhibit higher organizational engagement and commitment. In conclusion, welfare programs play a crucial role in enhancing not only productivity but also the overall job satisfaction of employees. Organizations are encouraged to invest in such programs as a long-term strategy for workforce development and retention.
Fenomena Teman Lari dalam Gaya Hidup Sehat Sadila Risqi Amalia; Firdaus Yuni Dharta; Ana Fitriana Poerana
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 9 No. 4 (2026): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/vschs930

Abstract

This study aims to understand the phenomenon of running buddies in the Galuh Mas Karawang area in a healthy lifestyle. This study discusses the motives of individuals participating in running buddy activities, individual experiences during community activities, and the meaning of running buddy activities as part of a healthy lifestyle. This study uses a qualitative research method with Alfred Schutz's phenomenological approach. Data collection techniques were carried out through observation, interviews, and documentation. The results show that individual motives for participating in running buddy activities are divided into because motive and in order to motive. Because motive arises from past experiences, interest in running, the need to reduce stress, and the desire to have a positive social environment. In order to motive is related to the goals of maintaining health, improving discipline, expanding social relations, and achieving personal goals. Individual experiences in the community show a sense of togetherness, social support, comfort, and positive experiences that impact mental health and social relationships among members. Running buddy activities are also interpreted as part of a healthy lifestyle that focuses not only on physical health but also mental health, discipline, a healthy diet, and consistency in engaging in positive activities. Keywords: Healthy Lifestyle, Individual Experience, Phenomenology, Running Community Phenomenon, Your Running Buddy Community.  
Pengaruh Pengelolaan Konten Media Sosial TikTok Partai Gerindra terhadap Pemenuhan Kebutuhan Informasi Politik Generasi Z Karina Aulia; Firdaus Yuni Dharta; Mayasari
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 9 No. 4 (2026): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/3bhr3e13

Abstract

This study aims to investigate the impact of TikTok content management by the Gerindra Party on the political information needs of Generation Z. The method used in this study was a quantitative approach with a survey involving 400 respondents from Generation Z. Data analysis was conducted using various techniques, including validity testing, reliability testing, simple linear regression, hypothesis testing (t-test), and coefficient of determination using IBM SPSS. The results indicate that the Gerindra Party's content management on TikTok has a positive and significant impact on meeting Generation Z's political information needs, with a significance value of 0.000, which is less than 0.05, and a calculated t-value of 26.470, exceeding the t-table value of 1.966. Furthermore, the coefficient of determination (R²) of 0.638 indicates that the Gerindra Party's TikTok content management contributed 63.8% to meeting Generation Z's political information needs, while the remaining 36.2% was influenced by other factors not included in this study. This finding suggests that managing relevant, engaging, and informative content through TikTok can serve as an effective political communication tool to meet Generation Z's political information needs. Keywords: Content Management, Generation Z, Political Information, TikTok, Uses and Gratifications.
Co-Authors Abdul Rauf Chaerudin Adhy Firdaus Adlan Supadya Ady Triyuliansyah Agus Siswanto Albrecht, Malte Alhuda, Afif Ali, Zara Alika, Vina Ambarwati, Retnoning Amin Budiastuti Ana Fitriana Poerana Andies Muhammad Andriya Risdwiyanto Anisa Salma Febriana Aprilinda, Aprilinda Aqila Surya Pradana Ardhana Januar Mahardhani, Ardhana Ari Setiawan Arindawati, Weni A. Arindawati, Weni Adityasning Arktik, Fazya Aryani, Lina Aryani, Lina Asegaf, Ridwan Ashari, Alfian Ayalia, Yessica Azis, Muhammad Abdul Azrodiana Azrodiana Balqis, Padmasari BEDDU, MEGAWATI Budiarto, Balla Wahyu Butarbutar, Marisi Cahyati Dwi Muliani Canny Alfianita Priscilla Chaerudin, Chaerudin Dadan Kurniansyah Dana Aswadi Danny Ramdani Defrika, Azzahra Puspa Deni Koesnaedi Dewi, Nadia Fahira Dian Meilinda Dian Rokhmawati Diantoro, Eman Dinar Andira Pramesti Nur Rafifah Dirsa, Andika Donny Dharmawan Dresta Nugratama Dwi Rizky Aprilianti Dwiyanto, Muhfid Edinur Ilham Eka Yusup Ema Ema Ema ema, ema Eman Diantoro Emil Syafitri Engkus Kuswarno Erasma, Erasma Estu Widarwati Evan Prima Garwita Faiza Azhari Farras Zidan Suppah, Fatan Fathurizal, Rizqi Fauzi, Egi Nur Filda Angellia Flori Mardiani Lubis GHAZALIE, GHAZALIE Gigih Prahastoro Gracia Rachmi Adiarsi Guilin, Xie Hamboer, Maria Jashinta Elisabet Haniwijaya Pahlawansah Hartanti, Puspaningrum Dwi Hartanto Hendry Roris P. Sianturi Hery Purwosusanto Hidayat, Muhamad Rahmat Ika Purnama Sari Indri Karisa Putri Iqlima Nursyadiah Irawan, Silvia Irsan Herlandi Putra Iswahyu Pranawukir Jie, Lie Karina Aulia Karliena, Yayuk Khairas, Eri Ester Khalik, Suhartini Khan, Jamil Khoirunnisa, Hasna Kristofer Sahala Tua Butar Butar Kumala Hayati Kurniansyah, Dadan Kusumaningrum, Rastri Lee, Ava Lubis, Fardiah Oktariani Lubis, Flori Mardiani Luh Komang Candra Dewi Lukma, Hazairin Nikmatul Lutfiah, Cindy M. Usulu, Elvira Made Panji Teguh Santoso Maheswari, Dita Meisya Mateo Jose A. Vidal Maulana Muhammad Ilham Maulana Rifai Mayadasari Maya Mayasari Mayasari Mayasari Mirvana Alfiyana Moh. Syahri Sauma Mohamad Sudi Mokhamad Arwani Mozart Malik Ibrahim MTSimarmata, Marulam Muhamad Ramdhani Muhammad Ramdani Muhammad Ramdani Muhammad Ramdhan Sampurna Muharam, Muhammad Rizky Mumtaz, Hilmy Musran Munizu Mutiasari Nabillah, Arini Alfi Nana Meily Nurdiansyah Nanang Bagus Subekti Nayiroh, Luluatu Nina Sulistiyowati Novi Rahayu Novianty Putri, Risma Nunu Nugraha Nurhasanah Nurhasanah Nurkinan Nurkinan nurkinan, nurkinan Nurmanah, Misyella Nursanti, Siti Oktariani Lubis, Fardiah Oktavian, Winfrey OKY OXCYGENTRI Oky Oxcygentri Oxcygentry, Oky Oxygentri, Oky Ploypitcha Noongernchainphak Prasetyo, Hemi Prasetyono Hendriarto Purnama, Rifki Nugraha Putra, Doly Andhika Putri Rifiani Putri, Deftiyani Rachmawati Rachmawati Yahya, Sitti Ramdani, Danny Ramdhani, Muhamad Rastri Kusumaningrum Rastri Kusumaningrum Rastri Kusumaningrum Ratih Pratiwi Ratnawita Riastuti Kusuma Wardani Riesna Apramilda Rini Setiowati ROSSI EVITA RR. Ella Evrita Hestiandari Rufi'i Rukmanah, Rukmanah Rulyenzi Rasyid Rumianti, Chaerunnisa Rut Sheril Margaretha Manurung Sadila Risqi Amalia Salsabila, Delia Salsabillah Putri, Chynika Saputra, Waway Sayed Achmady setiawati, rahmi Setyarto, Dwiatmodjo Budi Sherly Indria Setianty Shu, Efin Silvia Arianti Simanungkalit, Sintha Sintha Fransiske Simanungkalit Siti Nurhayati Siti Nursanti Siti Nursanti Siti Zulaika Suharto, Sugeng Sulistyo, Nina Syam, Syisea Putri Syamsul Hadi Tan, Ethan Taufik Hidayat Assegaf, M. Gahos Tayo, Yanti Teguh Wahyono Tia Fitri Amelia Tikka Muslimah Tita Rosalina Tri Susanto Tri Widya Budhiharti Utami, Eva Yuniarti Utiarahman, Nurnaningsih Violin, Vivid Wirabuana Putra, Gede Xie Guilin Yanti Setianti Yanti Tayo Yayuk Karliena Yeremia, Michael Yodiansyah, Hefri Yosef Dema Yuanita Setiyastuti Yuanita Setyastuti Yulia Putri Nadilah Yumna, Salsabila Yusup, Eka Zahra Aulia Mumtaz Zaina, Amira Zaky Ahmad Fadilla Zou, Guijiao