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All Journal Journal of Economic, Bussines and Accounting (COSTING) JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia Journal of Management and Bussines (JOMB) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Sanskara Ekonomi dan Kewirausahaan Jurnal Multidisiplin West Science The Eastasouth Management and Business West Science Business and Management West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies West Science Accounting and Finance Jurnal REKOMEN (Riset Ekonomi Manajemen) Fundamental and Applied Management Journal West Science Social and Humanities Studies Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah West Science Islamic Studies Journal of Ekonomics, Finance, and Management Studies
Eva Yuniarti Utami
Universitas Sebelas Maret
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences

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THE INFLUENCE OF LIFESTYLE, PRICE, BRAND IMAGE, PACKAGING QUALITY AND PRODUCT QUALITY ON PURCHASE INTEREST OF STARBUCKS CANNED PRODUCTS CUSTOMERS Zakaria Zakaria; Nur Aisyah Qadri Saiful; Ekbal Santoso; Nova Erliyana; Eva Yuniarti Utami
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i03.1825

Abstract

This study aims to examine the relationship between variables, especially variables that influence purchase intention such as brand image, product quality, lifestyle, price, and packaging. This type of research is called quantitative research. This study used a non-probability sampling strategy for data collecting. This survey included 100 respondents in total. Multiple linear regression analysis was used to analyze the survey results. The analysis's findings indicate that brand image, product quality, lifestyle, price, and packaging all simultaneously influence purchase intention, with product quality, lifestyle, price, and packaging having a greater influence than brand image and packaging.
Dampak Teknologi Finansial pada Pembiayaan UKM Studi Bibliometrik Tentang Perkembangan Crowdfunding dan Peer-to-Peer Lending Irwan Moridu; Eva Andriani; Eva Yuniarti Utami; Yudith F. Lerrick
Sanskara Ekonomi dan Kewirausahaan Vol. 2 No. 01 (2023): Sanskara Ekonomi dan Kewirausahaan (SEK)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/sek.v2i01.270

Abstract

Dampak teknologi finansial (tekfin) terhadap usaha kecil dan menengah (UKM) telah menjadi titik fokus penelitian para akademisi karena inovasi digital telah mengubah lanskap pembiayaan bisnis. Penelitian ini melakukan analisis bibliometrik yang komprehensif untuk mengeksplorasi perkembangan urun dana dan pinjaman peer-to-peer dalam konteks pembiayaan UKM. Melalui telaah terhadap klaster-klaster utama, istilah-istilah yang paling banyak dan paling sedikit muncul, serta keterkaitan antar tema, penelitian ini memberikan pemahaman yang lebih mendalam mengenai dinamika beragam yang membentuk hubungan antara tekfin dan UKM. Temuan-temuannya menawarkan wawasan tentang area penelitian yang lazim, tren yang sedang berkembang, dan pertimbangan penting bagi para pembuat kebijakan, praktisi, dan akademisi yang ingin menavigasi medan pembiayaan UKM yang terus berkembang di era digital.
Economic Empowerment through Entrepreneurial Ventures: A Holistic Study of Socio-Economic Transformation and Business Creation Tienni Mariana Simanjorang; Indriana; Imam Hanafi; Eva Desembrianita; Eva Yuniarti Utami
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol. 6 No. 2 (2023): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v6i2.1036

Abstract

This research study examines the dynamic relationships between entrepreneurial resources, opportunities, government policies, economic empowerment, and socio-economic transformation in the context of entrepreneurial ventures in West Java, Indonesia. Using a quantitative approach, this study employs quantitative analysis through Structural Equation Modeling (SEM) with SMART-PLS 4 to assess these relationships and their implications for economic development. The sample comprised 300 entrepreneurial firms from various sectors, representing micro, small, and medium enterprises. Data collected through a structured questionnaire explored respondents' perceptions regarding entrepreneurial resources, opportunities, government policies, economic empowerment, and socio-economic transformation. The data was analyzed, and the proposed hypotheses were tested using descriptive statistics, reliability analysis, confirmatory factor analysis, and path analysis. The study’s results demonstrate a noteworthy and favorable correlation between entrepreneurial resources, opportunities, government policies, and economic empowerment. Furthermore, it is worth noting that economic empowerment has a significant and good impact on socio economic transformation. The fit index of the structural model suggests a satisfactory alignment between the hypothesized model and the empirical data. The findings highlight the significance of available resources, favorable opportunities, and supporting government policies in facilitating economic empowerment inside entrepreneurial enterprises. Furthermore, the results also underscore the importance of economic empowerment in reducing broader socio-economic changes within the region. This study aims to enhance comprehension of the interplay between entrepreneurship, policy, and socio-economic results in West Java.
Analisis Pengaruh Kebijakan Kompensasi, Motivasi Kerja, dan Kualitas Kehidupan Kerja terhadap Retensi Karyawan di Industri Manufaktur Jawa Tengah Taufiqurokhman Taufiqurokhman; Eka Immamah; Eva Yuniarti Utami; Siti Annisa Wahdiniawati
Jurnal Multidisiplin West Science Vol 2 No 12 (2023): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v2i12.856

Abstract

Penelitian ini menyelidiki dinamika retensi karyawan yang rumit dalam industri manufaktur Jawa Tengah, dengan fokus pada interaksi antara kebijakan kompensasi, motivasi kerja, kualitas kehidupan kerja, dan dampaknya terhadap retensi karyawan. Dengan menggunakan pendekatan kuantitatif, penelitian ini menggunakan Structural Equation Modeling dengan Partial Least Squares (SEM-PLS) untuk menganalisis data yang dikumpulkan dari sampel 200 karyawan. Hasilnya menunjukkan hubungan yang signifikan antara variabel-variabel yang diteliti. Motivasi kerja muncul sebagai faktor yang paling berpengaruh, diikuti oleh kebijakan kompensasi dan kualitas kehidupan kerja. Studi ini berkontribusi pada literatur yang ada dengan menawarkan wawasan praktis bagi organisasi yang ingin meningkatkan strategi retensi karyawan dalam lanskap industri yang dinamis.
Contribution of Marketing Mix and its Impact on Purchasing Decisions of Siantano Furniture Products Eva Yuniarti Utami; Nurlaila Syarfiah Asfo; Rudi Kurniawan; Kushariyadi; Andika Isma
Fundamental and Applied Management Journal Vol. 1 No. 2 (2023): FAMJ, December 2023
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v1i2.202307

Abstract

This study aims to determine the effect and contribution of the marketing mix on purchasing decisions for Siantano Furniture Products that exist and are sold at PT Mega Indah Saru Timor (Misi Depo Bangunan) in Makassar City. The sample in this study were 96 Siantano furniture consumers who were coincidentally met by researchers and deemed suitable as respondents so that the Accidental Sampling method was used. Data collection was carried out using questionnaire, interview and documentation methods. The data analysis technique used is multiple linear regression analysis using Statistical Product and Servise Solution (SPSS) Version 25 and hypothesis testing using the F test and t test. The results of the study prove that part of the independent variables of the Marketing Mix, namely Product, Price, Place and Promotion have a positive and significant influence on the dependent variable, namely the Decision to Purchase Siantano Furniture Products at the Building Depot Mission in Makassar City. Products are the most dominant variable and have a significant effect on Purchasing Decisions for Siantano Furniture Products at the Building Depo Mission in Makassar City and are proven to be acceptable. Product is one of the variables that become the image of Siantano furniture which attracts consumers to buy these products.
Analysis of the Effect Current Ratio on Return on Assets at PT Astra Otoparts TBK. Ikhyanuddin; Fatma Sarie; Andi Aris Mattunruang; Eva Yuniarti Utami; Fajriani Azis
Fundamental and Applied Management Journal Vol. 1 No. 2 (2023): FAMJ, December 2023
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v1i2.202308

Abstract

This study makes an important contribution in understanding the relationship between current ratio and return on assets at PT Astra Otoparts Tbk. Through the use of a simple linear regression test on financial statement data for the period 2015-2022, this study intends to explain the extent to which the current ratio affects the company's return on assets. Current ratio, as the independent variable, is used as an indicator of the company's ability to meet its short-term obligations, while return on assets, as the dependent variable, reflects the company's level of profitability. The results show that, although the current ratio has a positive influence on return on assets, the influence is not statistically significant. In other words, the increase in current ratio does not contribute significantly to the increase in return on assets at PT Astra Otoparts Tbk. The findings can provide valuable insights for company management in designing financial strategies, especially in terms of managing short-term assets and liabilities. In the context of the automotive and spare parts industry in Indonesia, where PT Astra Otoparts Tbk operates, an in-depth understanding of the factors that influence return on assets is crucial. The results of this study can serve as a basis for similar companies to evaluate and improve their financial performance, optimize asset allocation, and manage short-term liabilities more effectively. Further research and the integration of other factors in financial analysis can help shape a more holistic and sustainable business strategy amidst changing market dynamics.
Does Brand Image affect the Purchase Decision of the ASUS Brand Laptop among Students? Indah Wati; Soemarno Hidayatullah. S; Muhlis; Eva Yuniarti Utami; Ilma Wulansari Hasdiansa
Fundamental and Applied Management Journal Vol. 1 No. 2 (2023): FAMJ, December 2023
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v1i2.202309

Abstract

This research aims to find out whether brand image among students influences the decision to purchase Asus brand laptops. The sample in this research was consumers using Asus laptops, namely 96 people who were accidentally met by the researchers and deemed suitable as respondents, so the accidental sampling method was used. Data collection was carried out using questionnaires, interviews, and documentation methods. The data analysis technique used is multiple linear regression analysis using Statistical Product and Service Solution (SPSS) v.20 and hypothesis testing using the t test and F test. The results of the research show that partially the product image has a positive and significant influence on purchasing decisions regarding Asus laptops among students. Brand image consisting of company image, user image and product image simultaneously has a positive and significant influence on the decision to purchase Asus laptops among students. This means that the brand image of Asus laptops is one of the factors in consumer purchasing decisions.
Analysis Of The Influence Of Foreign Capital Investment, Exports, Imports And Foreign Debt On Foreign Exchange Reserves Of Asean Countries Abdul Rasyid; Eva Yuniarti Utami; Jamaluddin Majid; Prety Diawati; Erasma
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1632

Abstract

Because a country lacks the resources necessary to meet its own demands due to a lack of resources, international trade is today essential to a country's development. This fact cannot be disputed. To gain what is required to quicken the country's development operations, support or cooperation with other nations that have benefits or superior resources is therefore required. This study examines how foreign debt, imports, exports, and foreign direct investment (FDI) affect foreign exchange reserves. The Random Effect Model (REM) was used in this study's panel data analysis with research samples from ASEAN's emerging nations, including the Philippines, Indonesia, Cambodia, Laos, Malaysia, Myanmar, Thailand, and Vietnam, from 2017 to 2022. The study's findings indicate that while imports have a negative and major impact on the economy, exports and foreign debt have a partially positive and large impact. FDI, nevertheless, has a negligible and unimportant impact. Foreign debt, FDI, imports, and exports all have an impact on foreign exchange reserves simultaneously.
The Influence Of Work Discipline And Financial Compensation On Performance Of Employees In National Private Shipping And Logistics Industry Prety Diawati; Eva Yuniarti Utami; Mulyadi; Rendi Randika
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1636

Abstract

Human resources and personnel management are crucial for businesses in managing, coordinating, and employing staff so that they can work efficiently to meet organizational goals. A company's human resources must be competently managed to strike a balance between employee needs and the requirements and capabilities of the organization. The key to the business's productive and equitable growth is this equilibrium. The productivity of a company's personnel has a significant impact on the growth of its operations and organizational structure. In this study, the impact of direct cash pays and the use of workplace rules on employee performance is examined. 100 individuals from each employee division's population made up the sample. The impact of direct financial support and the imposition of work discipline on employee performance levels is examined using the multiple regression method. The study's findings demonstrate that among the four independent variables salary, wages, incentives, and work discipline only incentive, with a t-value less than the t-table, has no bearing on the independent variable performance.
Analysis Of The Influence Of Work Engagement And Psychological Capital On Organizational Citizenship Behavior Of Employees In Government-Owned Marine Logistics Company Suriadi; Eva Yuniarti Utami; H. M. Anwar; Yusuf Ronny Edward; Musran Munizu
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1663

Abstract

The purpose of this study is to determine whether psychological capital and work engagement have a substantial impact on organizational citizenship behavior. Employees from the marketing, human resources, and claims divisions made up the population in this study. 300 employees were employed as respondents for this study. In this investigation, sampling was done using accidental and non-probability approaches. The researcher performed confirmatory factor analysis (CFA) to evaluate the measuring device's construct validity. Multiple regression analysis methods were employed in this study. The automated SPSS program was utilized to compute regression in this investigation. According to the findings of the study, psychological capital (self-efficacy, optimism, hope, and resilience) and work engagement (vigor, devotion, and absorption) have a considerable impact on employees' organizational citizenship behavior. Five independent variables were shown to have a substantial impact on organizational citizenship behavior according to the findings of the minor hypothesis test, which examined the regression coefficient of the independent variable on the dependent variable. Self-efficacy, optimism, resilience, vigor, and absorption are the five independent variables. Hope and dedication are two more independent variables that do not significantly affect outcomes. All independent variables together have an overall influence of 45% on organizational citizenship behavior. Additionally, self-efficacy, optimism, hope, resilience, vigor, and absorption are the six independent factors that significantly influence the proportion of variation to organizational citizenship behavior.
Co-Authors -, Diah Pramesti - . Syamsulbahri A Ratna Sari Dewi A. Ary Setyawan Aan Adiazmil Abdul Latif Abdul Rasyid Acep Fatchuroji Adang Sutisna Ade Onny Siagian Afif Syarifudin Yahya Afni Yeni Agung Zulfikri Ahmad Sidiq Dzikri Ainil Mardiah Ajeng Andriani Hapsari Akhmad Mubadilah Alfiana Andi Aris Mattunruang Andika Isma Andri Triyantoro Anggraini Syahputri Anugriaty Indah Asmarany Arief Fahmi Lubis Arief Yanto Rukmana Arif Nurhakim Arjang Arjang Asep Supriadi Asri Ady Bakri Baren Sipayung Basnendar Herry Prilosadoso Baso Iwang Bekti Utomo Bilgies, Ana Fitriyatul Budi Sulistiyo Nugroho Chairil Afandy Chairil Akhyar CNAWP, Rizal Perlambang Dama Yuninata Dany Luqyana Idris DARMAN Darmawan Listya Cahya Degdo Suprayitno Deni Iskandar Deri Apriadi Dewi Mariam Widiniarsih Deysyelin Y.T.J. Wongkar Dhety Chusumastuti Diawati, Prety Dominica Maria Ratna Tungga Dewa Dyah Ayu Suryaningrum Eka Hendrayani Eka Immamah Ekbal Santoso Eko Budi Lestari Elly Yuniar Nitawati Endi Rustendi Erasma Eri Mardiani Erwina Kartika Devi Eva Andriani Eva Desembrianita Fahmi Syam Fajriani Azis Farida Arinie Soelistianto Fatma Sarie Fenny Fenny Ferry Arfiansyah Finny Redjeki Frans Sudirjo H. M. Anwar Hajar Mukaromah Halek Mu'min Halek Mu'min Halomoan Hutajulu Haribowo, Rio Harjoni Harjoni Hartin Kurniawati Hayu Lusianawati Hendi Budiman Heppi Syofya, Heppi Heri Setiawan Heri Susanto Herry Ramadhani Hommy Dorthy Ellyany Sinaga I Nengah Suarmanayasa I Wayan Adi Pratama Ika Hartika Ikhyanuddin Ikram Yakin Ilma Wulansari Hasdiansa Imam Hanafi Imron Natsir Indah Wati Indra Wijaya Indriana Indriana Irwan Moridu Irwan Suryadi Iwan Harsono Jamaluddin Majid Jamaluddin Majid Jasman Jata, I Wayan Jemadi Johanes P Kumagaya Joni Hendra Jumui Kartika Sari Kiki Farida Ferine KRT. Akhir Lusono Kushariyadi Laili Savitri Noor Landebawo, Akib Latifah Latifah Listiana Sri Mulatsih Lita Limpo Loso Judijanto Lukman Hakim Luthfi Nuraini M.M, Besse Faradiba Mahmudin, Tono Maiza Fikri Marwan Effendi Masri Ramadhan Mega Ilhamiwati Mislan Sihite, Mislan Moh Fresal Sugeha Moh Gifari Sono Moh Gifari Sono Moh Rohim Suharyadi Mohammad Gifari Sono Muhamad Ammar Muhtadi Muhamad Risal Tawil Muhammad Aga Sekamdo Muhammad Amsal Nasution Muhammad Aqshel Revinzky Muhammad Hakim Azizi Muhammad Lucky P Muhlis Mulyadi Musran Munizu Muthi’atul Khasanah Najdah Thalib Nanang Qosim Nova Erliyana Novela Deva Puasa Sucifa Fitriansyah Nunur Nuraeni Nur Aisyah Qadri Saiful Nur Zarliani Uli Nur, Kherayani Nuralam Nurdjanah Hamid Nurlaila Syarfiah Asfo Paulus Laratmase Ramadhani Kirana Putra Ramiati Ramiati Ramli Semmawi Ratih Primandari, Novegya Rena Augia Putrie Rendi Randika Reza Fahlevi Lubis Reza Nurul Ichsan Rianti Setyawasih Rieneke Ryke Kalalo Rival Pahrijal Riztrya Novedliani Rohmawan Adi Pratama Roosganda Elizabeth Roosganda Elizabeth Rosalia Irawaty Rosdiana rosdiana Rosita Mei Damayanti RR Roosita Cindrakasih Rudi Kurniawan Rudy Haryanto Rudy Irwansyah Sabil Sabil Said Hamzali Salamatun Asakdiyah Samalua Waoma Sari, Efti Novita Sarwo Eddy Wibowo Seno Lamsir Silvester Adi Surya Herjuna Sisca Cletus Lamatokan Siti Aisyah Siti Annisa Wahdiniawati Siti Komariah Hildayanti Soemarno Hidayatullah. S Soni Suharmono Sri Juminawati Sudarmanto, Eko Sulistyo Budi Utomo Sunarto Suparman Supriandi Supriandi Suriadi Suryati Suryati Suyanto Suyanto Syahidin Syahidin Syamsu Rijal Taufiqurokhman Taufiqurokhman Teddy Oswari Tera Lesmana Tera Lesmana Tia Nurapriyanti Tienni Mariana Simanjorang Titi Yuniarti Titik Purwati Tsaalis Bachtiar Tuti Sulastri Usman Tahir Utami, Desy Cahyaning Wanda Laksniyunita Wendy Wendy Weni Indah Doktri Agus Tapaningsih Widalicin Januarty Widyatmoko Widyatmoko Wiwit Agustina Yenik Pujowati Yeti Meliany Lubis Yoseb Boari Yulia Ningsih Yulistiyono, Agus Yusniar Yusuf Ronny Edward Zakaria Zakaria Zulkifli Zulkifli Zunan Setiawan