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All Journal International Journal of Evaluation and Research in Education (IJERE) Jurnal Ilmu Manajemen (JIM) JAM : Jurnal Aplikasi Manajemen JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Pendidikan Ekonomi & Bisnis Jurnal Kompilasi Ilmu Ekonomi (KOMPILEK) IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Penelitian Teori & Terapan Akuntansi (PETA) JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN WIDYA LAKSANA Jurnal Entrepreneur dan Entrepreneurship Jurnal Penelitian Manajemen Terapan (Penataran) International Journal Of Science, Technology & Management (IJSTM) International Journal of Business, Law, and Education Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Applied Business, Taxation and Economics Reseach Social Science Studies EKONOMIKA45 Jurnal Ekonomi dan Bisnis Digital (MINISTAL) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Brilliant International Journal of Management and Tourism (BIJMT) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Pendidikan Administrasi Perkantoran (JPAP) Formosa Journal of Science and Technology (FJST) Formosa Journal of Applied Sciences (FJAS) Jurnal Ilmu Sosial dan Humaniora Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Educational Analytics Journal of Finance and Business Digital (JFBD) Jurnal Sistim Informasi dan Teknologi Asian Journal of Management Analytics Jurnal Ilmu Sosial, Pendidikan Dan Humaniora International Journal of Business and Applied Economics (IJBAE) Journal of Management and Social Sciences Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia International Journal of Economics and Management Research Economics and Business Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce International Education Trend Issues Jurnal bintang manajemen Jurnal Manajemen Riset Inovasi Jurnal Riset Manajemen West Science Journal Economic and Entrepreneurship International Journal of Management Research and Economics Jurnal Riset dan Inovasi Manajemen Socius: Social Sciences Research Journal International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities International Journal of Educational Technology and Society Nusantara Economics and Entrepreneurships Journals International Journal of Economics and Management Sciences International Journal of Economics, Management and Accounting Green Inflation: International Journal of Management And Strategic Business Leadership Economic Education Analysis Journal International Journal of Business and Quality Research International Journal of Technology and Education Research International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science Society International Journal Business, Management and Innovation Review IJHABS Global Management: International Journal of Management Science and Entrepreneurship Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research Jurnal Pendidikan dan Sastra Inggris
Ludi Wishnu Wardana
Universitas Negeri Malang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Public Health Social Sciences Transportation Other

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Journal : Asian Journal of Management Analytics

 1 
Horizontal Product Diversification Strategy to Increase the Competitiveness of MSMEs Hariyanti, Sri; Sudarmiatin; Wardana, Ludi Wishnu
Asian Journal of Management Analytics Vol. 2 No. 4 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v2i4.6596

Abstract

The development of the culinary business in Indonesia is increasingly rapid and diverse in meeting the increasingly complex needs of society in line with changes in life style. Companies/MSMEs are required to be able to fulfill consumer requests or desires, so that they can compete, efforts need to be made to increase product quality and variety (horizontal diversification of products) in order to produce products that consumers are interested in. This research aims to find out how the horizontal product diversification strategy is implemented at CV.Bolu Ketan Minister of Forestry and to determine the increase in CV's competitiveness. Minister of Forestry's Sticky Rice Bolu after implementing a horizontal product diversification strategy. Therefore, a qualitative approach is used to determine the condition of natural objects, where the researcher is the key instrument. The results of this research show that CV. Bolu Ketan Mendhut has implemented a horizontal product diversification strategy so that it has many flavor variants in its products and various sizes to meet consumer demand and from implementing this strategy it has apparently increased its competitiveness among its competitors.
The Influence of Effective Communication, Work Motivation and Work Discipline on Employee Work Productivity in Emping Blinjo Msmes in Kediri Dewi, Anita Sumelvia; Sudarmiatin; Wardana, Ludi Wishnu
Asian Journal of Management Analytics Vol. 2 No. 4 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v2i4.6625

Abstract

The aim of this research is to find out and explain effective communication, work motivation and work discipline which simultaneously have a significant effect on employee work productivity. This type of research uses quantitative research. The data sources in this research use primary and secondary data. The sample in the research was 40 employees of MSMEs Emping Blinjo using saturated sampling techniques. The analysis techniques used are validity test, reliability test, normality test, linearity test, multicollinearity test, heteroscedasticity test, t test, F test, multiple linear regression analysis, and coefficient of determination (R2) test using the SPSS version 25 program. Research results partially the effective communication variable has a positive and significant effect on employee work productivity, the work motivation variable has a positive and significant effect on employee work productivity, and the work discipline variable has a positive and significant effect on employee work productivity. Simultaneously the variables of effective communication, work motivation and discipline work has a significant effect on employee work productivity at Emping Blinjo MSMEs.
The Influence of MSME Owner Leadership and Motivation on Employee Productivity in the Weaving MSME Business Environment in Bandar Kristanti, Desi; Sudarmiatin; Wardana, Ludi Wishnu
Asian Journal of Management Analytics Vol. 2 No. 4 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v2i4.6626

Abstract

The research aims to determine the influence of MSME Owner Leadership and Motivation on Employee Productivity. Case studies were conducted on MSME owners located in urban areas. Data was obtained by distributing questionnaires. The sample studied in this research was 35 respondents. Data analysis techniques: Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis Test, Coefficient of Determination Test. The results of this research show that (1) The results of hypothesis testing prove that MSME Leadership has a significant effect on Employee Productivity in the Weaving MSME Business Environment in Bandar. (2) The results of hypothesis testing prove that motivation has no significant effect on employee productivity in the MSME Weaving Business Environment in Bandar. (3) The results of hypothesis testing prove that MSME Owner Leadership and Motivation simultaneously have a significant effect on Employee Productivity in the Weaving MSME Business Environment in Bandar.
Building Repurchase Intention of Customers for Grab Transportation Services in Brosem Smes, Batu City With Customer Satisfaction as a Mediator Variable Lestari, Yogi Dwi; Sudarmiatin; Wardana, Ludi Wishnu
Asian Journal of Management Analytics Vol. 2 No. 4 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v2i4.6631

Abstract

The aim of this research is to determine effectiveness customer satisfaction in mediating service quality and customer value in building repurchase intention Grab transportation service for Brosem SMEs, Batu City. This research is quantitative descriptive. The population of this research is members of Brosem SMEs Kota Batu who use Grab transportation services with a sample of 76 respondents. Sample size guidelines using saturated samples. Data analysis in this research used descriptive statistical techniques and inferential statistical analysis with the SPSS application. The results of this research show that service quality proven to have no effect on customer satisfaction but it has been proven to have an effect on repurchase intention, either directly or through mediation customer satisfaction. Where as customer value proven to have a positive and significant effect on customer satisfaction and its influence on repurchase intention with mediation customer satisfaction. However customer value has no effect on repurchase intention directly.
Business Ethics in Mediating the Influence of Green Accounting on Competitive Advantage in Batik Kediri MSMEs Nadhiroh, Umi; Sudarmiatin; Wardana, Ludi Wishnu
Asian Journal of Management Analytics Vol. 2 No. 4 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v2i4.6680

Abstract

This research aims to determine the effect of green accounting on competitive advantage with business ethics as a mediating variable. The variables used are Green Accounting (X), Competitive Advantage (Y), and Business Ethics (Z). The data collection method was through a questionnaire distributed to the material and financial procurement section of Batik Kediri MSMEs. The samples taken were 40 respondents using a saturated sampling technique. The analytical tool used in this research is SmartPLS. The research results show that Green Accounting does not have a direct positive and significant effect on Competitive Advantage in Batik Kediri MSMEs, Green Accounting has a positive and significant direct effect on Business Ethics in Batik Kediri MSMEs. Business Ethics does not have a direct positive and significant effect on the competitive advantage of Batik Kediri MSMEs. Business Ethics is able to mediate green accounting well against competitive advantage.
Investigating the Effect of Brand Experience and Service Quality on Brand Loyalty mediated by Brand Trust in Travel Umroh Al Madinah Mutiara Sunnah Kediri City Muttaqien, Zaenul; Sudarmiatin; Wardana, Ludi Wishnu
Asian Journal of Management Analytics Vol. 2 No. 4 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v2i4.6702

Abstract

This study analyses the effect of brand experience and service quality on brand loyalty mediated by brand trust. This type of research is explanatory research and primary data collection using a questionnaire. The sampling technique used stratified proportionate random sampling method. The number of samples was 127 respondents who were Umrah pilgrims of PT Al Madinna Mutiara Sunnah. The data was processed using SmartPLS 3.0 software.  The results showed that Brand Experience and Service Quality each had a significant effect on brand trust. Brand Experience has a significant effect on brand loyalty, while service quality has no significant effect on brand loyalty. Brand trust significantly mediates the relationship between brand experience or service quality variables on brand loyalty.
Co-Authors - Subhan A, Prihastya Raehana Abdul Wahab Abdullah Syakur Novianto Abdulloh Abdulloh Adelia Rahma Adelia Rahma Adi Hermawansyah Adinata, Alberta Aditya Baskoro Agnes Dini Mardani Agus Hermawan Agus Hermawan Agus Kurniadi, Agus Agus Salim Agus Sumanto Agus Sumanto Agus Wibowo Agus Wibowo Agustin, Resty Ahmad Andrianto Ahmad Andrianto Ahmad Happy Nashrullah Ahmad Wahyudin Ahmad Wahyudin Aida Dwipriwanti Ainun Fuad Aji Prasojo Aji, Wasis Jatmiko Akha Anis Fitriah Alamsyah, Eko Alifah, Luthfi Nur Alimaningtyas, Deni Amalia, Nabila Amar Ma'ruf Genteng Amelia Setyawati AMELIA SETYAWATI AMELIA SETYAWATI, AMELIA Amelia Sugangga Amelia Sugangga Amenah Amenah Amin, Muhammad Sirojuddin Ananda Sriphol Ananda Sriphol Ananta, Shahrul Dwi Andy Prasetyo Wati Aniek Indrawati Ari Purwianti Arif Isnaini Ashari, Regita Niken A’isy Fiklil Bachrodin, Hanis Bagus Setiawan Bagus Shandy Narmaditya Bakhrudin Bakhrudin Banu , Syahar Binti Mohd Mustamil , Norizah Brian Wicaksono Ardiansyah Budi Eko Soetjipto Chamdan Purnama Choirunnisa, Salsabila Safitri Chozin Christian Tjatur Cipto Wardoyo Darman, Andrianus desi kristanti, desi Dewi Diah Fakhriyyah Dewi, Anita Sumelvia Dian Mulyasari Dian Mulyasari Dian Tantri Diana Ambarwati Dias Intan Sholatiah Dieva Zahrohtu Anfi Dika Ayu Adininggar, Dika Ayu Dita Rachmawati Djoewita Djoewita Djoewita Djoewita Djoko Dwi Kusumojanto Dodyk Brahmatiyo Dwi santoso Dwi Wahyudi Dwivamilu Irianti Putri Dyah Ayu Fitriastuti Edi Murdiyanto Eka Febrianti, Silvia Eko Juni Wahyudi Eko Mety Setyowati Eko Mety Setyowati Eko Setiono Elfia Nora, Elfia Emilia Nur Cholifah Eni Noviani Erlina Puspita Istikomah Erwin Syahputra, Erwin Estu Setyo Purwantiningsih Esvanti, Mirza F. Danardana Muwarni Farij Ibadil Maula Fatmasari Endayani Fauzi, Khoiron Febriana Fitri Fika Septiandari Fitriadi, Agus Fitriah, Akha Anis Fitriastuti, Dyah Ayu Fransisca Ucik Pudjiastuti Fuji Santoso Fulgentius Danardana Murwani Fulgentius Danardana Murwani Fulgentius Danardana Murwani Ghozali, Mohammad Syukri Ghozali Gleydis Harwida Hanik Munaddifah Hanis Bachrodin Hari Wahyono Haribowo, Siget Fitrianto Hariyanti, Sri Harwida, Gleydis Heny Kusdiyanti, Heny Heri Pratikto Hevni Rahmania Husnah, Eni Mabarofiatul Ibadil Maula, Farij Ilham, Rachmad Imam Bukhori Imaniyah, Sari Ayu Indah Datin Nadliroh Indah K, Luluk Nur Indira Oktavianti Iradah Rahman Iradah Rahman Irfan Taufik, Irfan Irianto Uripan, Koen Irma Suryandari Irvan Agung N Ismawati, Lilik Iswanto, Huddy Iva Khoiril Mala Ivan Widjaja Iwan Agus Darmawan Izzatul Luthfiah Rahman Jaelani, Meta Humaira Jayanto, Septian Angga Dwi Jazuli Jazuli, Moh. Nasir Juwairia Juwairia Juwairia, Juwairia Konsultindo, Christian Tjatur Budi Kurnia Fatmawati Kusumawardani, Luluk Nur Indah Lailatul Rohmah Lailatul Rohmah Landreas Utama Lie Lestari, Ana Dwi Setyo Lestari, Yogi Dwi Lilik Ismawati Lilik Ismawati Lusiana Pratiwi Luthfi Nur Alifah M. Adi Trisna Wahyudi Maghfiroh Maghfiroh Magwin, Dwi Ikrar Malik, Mochammad M. Manalu, Hotmarilitua Maretasari, Rina MARIA BINTANG Markhamah, Siti Martha, Jefry Aulia Maula, Farij Ibadil Mirza Esvanti Moch. Wahyu Widodo Moh Nasir Jazuli Moh. Faizin Moh. Ilham Mohamad Bastomi Mohammad Hari Mubarokah, Rovia Titin Muhammad Maulana Ibrahim Muttaqien, Zaenul Nabila Amalia Nafisah Nafisah Nafisah, A’isy Fiklil Najimul Baldan Narisin Narisin Nasikh Nasikh Ningrum, Vira Setya Novilia, Evita Nurika Restuningdiah Nuril Aulia Munawaroh Nurjayanti, Atri Yunita Nurul Wahyuni Nurul Wahyuni NURYANTI, RIZKY Nyuherno Aris Wibowo Nyuherno Aris Wibowo Osiyo, Immanuel Ustradi Pratiwi, Galuh Aulia Pratiwi, Kunti Endah Pratiwi, Rani Julia Prihastya Raehana.A Priyono, Ahmad Pudjiastuti, Fransisca Ucik Puji Handayati Purwantiningsih, Estu Setyo Purwianti, Ari Putri, Erna D. S. R Rizky Nuryanti Rachmad Hidayat Rachmad Hidayat Rachman, Tutut Arif Rachmawati, Dita Rafikhein Novia Ayuanti Rafikhein Novia Ayuanti Ragil Retno Palupi Rahman, Iradah Rahman, Izzatul Luthfiah Rahmawati Rahmawati Rakei Yunardhani Rani Julia Pratiwi Ratih Febrianti Rayyan Sugangga Rayyan Sugangga Restu Millaningtyas Ria Indra Novita Rianzah Munawaroh Rieska Maharani Rike Selviasari Rike Selviasari RIZKY NURYANTI Ryzka Anggar Kusuma Saiful Anam Saiful Arif Saiful Arif santoso, fuji Sari Ayu Imaniah Satia Nur Maharani Sa’diyah, Yuni Aminatus Shofia Azahra Sidyawati, Lisa Siska Purwanti Siti Nur Khoiriyah Siti Rahayuningsih Soetjipto , Budi Eko Sopiah Sopiah Sopiah, Sopiah Sri Umi Mintarti Sri Wileng Sri Wilujeng Sri Yuliani Pangesti Sriarianie Sriarianie Sudarmiatin Sugangga, Rayyan Sugeng Hadi Utomo Sugihartono, Agus Sumiati Sumiati Sumiati Sunariyadi SUTOMO Sutomo Sutomo Sutoyo Syafitri, Dinda Syafrozi Haqi Thusy Tiara Saraswati Tiara Saraswati, Thusy Tita Ratnawati Titis Shinta Dhewi, Titis Triono, Edy Tristanto, Aris Wahyu Uki Yonda Asepta Umar, Haniatur Rofiqoh Umi Nadhiroh Umi Nandiroh Ustadus Sholihin Ustradi Osiyo, Immanuel Utami, Rizki Amalia Wahyuningtiyas, Nanik Wardana Wardana Wardani, Yusnita Wati, Andi Prasetyo Wening Patmi Rahayu Wibowo, Nyuherno Aris Yosi Mariana Yuli Agustina, Yuli Yuli Soesetio Yuni Aminatus Sa’diyah Yusuf Yusuf Yusuf Yusuf Yusuf Zahidah Ismah Nabilah Zahro, Aizatuz Zahroh, Ainun