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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen Cannarium (Jurnal Ilmu-ilmu Pertanian) Aquahayati Jurnal Populasi Jurnal Sains dan Inovasi Perikanan/Journal of Fishery and Innovation (JSIPi) Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Jurnal Sapa Laut Jurnal Sosial Ekonomi Perikanan Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Maneksi (Management Ekonomi Dan Akuntansi) AGRIKAN Jurnal Ilmiah Agribisnis dan Perikanan Jurnal Ilmiah Peuradeun Omni-Akuatika Jurnal Biologi Tropis Sains Akuakultur Tropis : Indonesian Journal of Tropical Aquaculture Jurnal Riset Akuakultur MITRA: Jurnal Pemberdayaan Masyarakat KACANEGARA Jurnal Pengabdian pada Masyarakat Owner : Riset dan Jurnal Akuntansi JURNAL PENDIDIKAN TAMBUSAI Forest and Society Jurnal Pengabdian Magister Pendidikan IPA Manuju : Malahayati Nursing Journal Journal of Aquaculture and Fish Health BALANCE Jurnal Akuntansi dan Bisnis Midwifery and Nursing Research (MANR) Majalah Ilmiah Warta Dharmawangsa Journal of Telenursing (JOTING) Jurnal Abdi Insani Science Midwifery Jurnal Darma Agung Monas: Jurnal Inovasi Aparatur JURNAL AKUNTANSI BERNAS: Jurnal Pengabdian Kepada Masyarakat Pelita Masyarakat Intelegensia : Jurnal Pendidikan Islam Jurnal Pengabdian kepada Masyarakat Nusantara Sricommerce: Journal of Sriwijaya Community Services Community Empowerment Jurnal Akuntansi dan Keuangan Kontemporer (JAKK) Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Pengabdian Masyarakat Nusantara Jurnal Pengabdian Kepada Masyarakat Jurnal EduHealth Media Akuatika: Jurnal Ilmiah Jurusan Budidaya Perairan Journal Of Human And Education (JAHE) Journal of Early Childhood and Character Education Prisma Sains: Jurnal Pengkajian Ilmu dan Pembelajaran Matematika dan IPA IKIP Mataram Journal of Social And Economics Research Agrikan: Jurnal Agribisnis Perikanan Jurnal Abdimas Musi Charitas SENTRI: Jurnal Riset Ilmiah Journal of Community Dedication Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Karya Pengabdian Teknik Mesin EJOIN : Jurnal Pengabdian Masyarakat Eduvest - Journal of Universal Studies Room of Civil Society Development Electronic Journal of Education, Social Economics and Technology Innovative: Journal Of Social Science Research Benefit : Journal of Bussiness, Economics, and Finance Economics, Business, Accounting & Society Review Aceh Journal of Animal Science Jurna Beta Kimia Nasuwakes : Jurnal Kesehatan Ilmiah SULUH ABDI : Jurnal Ilmiah Pengabdian Kepada Masyarakat JOURNAL OF MIDWIFERY AND COMMUNITY HEALTH Neraca Manajemen, Akuntansi, dan Ekonomi JURNAL SAINS dan INOVASI PERIKANAN ABANNA: Journal Of Contemporary Islamic Education Bina Bahari : Jurnal Pengabdian Kepada Masyarakat Engagement: Jurnal Pengabdian Kepada Masyarakat Journal Of Medicine And Health Sciences (Medisci) Jurnal Solusi Masyarakat (JSM) Journal of Fisheries & Marine Jurnal Solusi Masyarakat Dikara Biosaintifika: Journal of Biology & Biology Education Society Jurnal Perikanan journal of social and economic research Room of Civil Social Development Jurnal Sosiologi USK (Media Pemikiran & Aplikasi) Pase: Journal of Contemporary Islamic Educational Journal Abdimas Paspama Service Journal of Communication Research
Yusnaini Yusnaini
Department Of Aquaculture, Faculty Of Fishery And Marine Science, Halu Oleo University, Kendari
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STUDI EFISIENSI ASIMILASI DAN KECERNAAN LIMBAH ORGANIK PADAT TAMBAK UDANG SEBAGAI PAKAN TERIPANG PASIR Sabilu, Kadir; Kurnia, Agus; Yusnaini, Yusnaini; Patadjai, Rahmad Sofyan; Idris, Muhammad; Balubi, Abdul Muis
Jurnal Riset Akuakultur Vol 18, No 1 (2023): (Maret 2023)
Publisher : Politeknik Kelautan dan Perikanan Jembrana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15578/jra.18.1.2023.15-26

Abstract

Laju pertumbuhan teripang pasir yang relatif lambat dan kurangnya informasi mengenai pakan yang baik menyebabkan intensifikasi budidaya teripang pasir (Holothuria scabra) kurang berkembang. Berkaitan dengan pemanfaatan limbah organik padat tambak udang sebagai pakan teripang pasir, uji efisiensi asimilasi dan kecernaan penting dilakukan untuk memastikan kemanfaatan riil material organik tersebut. Tujuan penelitian ini adalah untuk mengetahui efisiensi asimilasi dan kecernaan limbah sedimen tambak udang sebagai sumber nutrisi teripang pasir. Pemanfaatan limbah organik padat tambak udang sebagai pakan teripang pasir dilakukan dengan cara dicampurkan ke dalam pasir dengan komposisi 40% dari total substrat. Penelitian menggunakan delapan unit akuarium berukuran 40 x 30 x 40 cm3, yaitu empat unit untuk uji efisiensi asimilasi dan empat unit lainnya digunakan untuk uji kecernaan. Hasil penelitian ini menunjukkan teripang pasir dapat memperoleh nutrisi dan energi dari sedimen tambak udang, dimana kemampuan tersebut ditunjukkan dengan nilai efisiensi asimilasi (AE) bahan organik sebesar 53,20 ± 13,23%, efisiensi asimilasi bakteri total sebesar 41,76 ± 1,69%, kecernaan total sebesar 46,63 ± 17,57%, kecernaan protein sebesar 71,52 ± 17,11%, dan kecernaan fosfor 73,32 ± 13,83%. Kemampuan tersebut mengofirmasi teripang pasir sebagai salah satu spesies ekstraktif yang dapat mengonsumsi limbah organik padat tambak udang. Teripang pasir berpotensi besar untuk dapat dimanfaatkan sebagai spesies Budidaya Multi-Tropik Terpadu, khususnya dalam pemanfaatan nutrisi limbah organik padat tambak udang.The relatively slow growth rate of sea cucumber (Holothuria scabra) and limited numbers of alternative feed have prevented the development and intensification of sea cucumber aquaculture. Anecdotal evidences suggested that solid organic waste from shrimp ponds could be used as feed for sea cucumbers. However, the efficiency of assimilation and digestibility of the waste have to be tested scientifically to ensure its real potential and benefits to farmed sea cucumber. This study aimed to determine the efficiency of assimilation and digestibility of solid organic waste sourced from shrimp ponds to be used as a feed for sea cucumber. The solid organic waste was treated by mixing it with a sand substrate at 40% of the total substrate. This study used eight aquarium units measuring 40 x 30 x 40 cm3, from which, four units for assimilation efficiency tests, and the remaining four for digestibility tests. The results of this study indicate that sea cucumbers were able to make use of nutrients and energy from the shrimp solid waste-based feed, where this ability was indicated by the assimilation efficiency (AE) of organic matter of 53.20 ± 13.23%, the assimilation efficiency of total bacteria of 41.76 ± 1.69 %, total digestibility of 46.63 ± 17.57%, protein digestibility of 71.52 ± 17.11%, and phosphorus digestibility of 73.32 ± 13.83%. The findings from this research confirms that sea cucumber can use the solid organic waste nutrients from shrimp ponds as feed and has a great potential as Integrated Multi-Trophic Aquaculture species to utilize solid organic waste nutrients from shrimp ponds.
Enhancing Fraud Detection: Roles of Skepticism, Audit Technology, and Industry Specialization in Indonesia Rusli, Arrum Azzahra; Yusnaini, Yusnaini; Sukanto, Sukanto
Economics, Business, Accounting & Society Review Vol. 4 No. 1 (2025): Economics, Business, Accounting & Society Review
Publisher : International Ecsis Association

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55980/ebasr.v4i1.203

Abstract

Fraud remains a persistent threat to financial reporting, particularly in developing countries like Indonesia where corruption is deeply entrenched. Despite advancements in auditing standards, limitations in fraud detection continue to undermine audit quality and public trust. This study aims to investigate the impact of professional skepticism, auditor ethics, and audit technology on fraud detection, with auditor industry specialization as a moderating variable. Using a quantitative approach, data were collected via questionnaires from 233 public accountants across 88 Indonesian public accounting firms and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that professional skepticism and audit technology significantly enhance fraud detection, while auditor ethics does not show a direct significant effect. Industry specialization significantly moderates the relationship between professional skepticism and fraud detection, as well as between auditor ethics and fraud detection. However, it does not moderate the effect of audit technology on fraud detection. These results suggest that skepticism and technology are critical competencies in fraud detection, but their effectiveness is further amplified when coupled with contextual industry expertise. Conversely, ethical awareness alone is insufficient unless supported by domain-specific knowledge. The study underscores the importance of enhancing professional training and developing sector-specific audit practices to strengthen fraud detection capabilities in Indonesia.
Kesenjangan Sosial antara Pedagang Perempuan Etnis Melayu dan Tionghoa Ginting, Eraskaita; Yusnaini, Yusnaini
Society Vol 8 No 1 (2020): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v8i1.126

Abstract

People in Jambi city assume that Pasar Hong Kong, a traditional market located in Jelutung sub-district, is “a Chinese market”, even some areas in the city of Jambi such as Jelutung, Koni, and Talang Banjar are dominated by the ethnic of Chinese. This research aims to explore how social inequality that occurs due to the advantages and disadvantages of an ethnic group so that it can affect individual attitudes that damage social capital. This research uses a case study approach with in-depth interviews and literature study as data collection techniques. The subjects of this study were ethnic Malay and Chinese female merchants in Pasar Hong Kong, Jambi city, Indonesia. This research found that social inequalities that occur among the female merchants of ethnic Malay and Chinese in Pasar Hongkong occur naturally, where both merchants and buyers have a high tolerance when interacting. Although sometimes there are differences in attitude when the merchants serve different ethnic buyers. The involvement of traditional leaders in managing social inequalities is very important due to the lack of assimilation among ethnic Malay and Chinese.
Faktor Pendorong Partisipasi Pengguna Internet dalam Petisi Digital Ekonugraheni, Dyah Hapsari; Mahriani, Retna; Yusnaini, Yusnaini
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.387

Abstract

This study tries to answer why citizens of the Republic of Indonesia continue to participate in digital petitions even though the government has not legalized this mechanism. To answer this question, the researchers used raw data from the World Value Survey (WVS) VII, which involved 3,000 respondents from Indonesia who were eighteen years old and randomly selected. The logistic regression technique examined the effect of fourteen independent variables on the dependent variable (internet user participation in digital petitions/Y). The final logistic regression model contains seven independent variables that can explain Y as much as 4.52% significantly, X2 (7) = 169.60, p < 0.01. The final model produces the characteristics of respondents who could participate in digital petitions: young people, not religious, having liberalism ideology, male, educated more than or equivalent to high school, distrust of government organizations, and unmarried. This study recommends that the government and parties related to digital petitions increase citizens’ religiosity, increase the quantity, access, and quality of education levels of ideological education, and maintain citizens’ trust in government organizations. Researchers also encourage the legislative institutions at the central and local levels to formally adopt the digital petition mechanism as an official channel for citizens to articulate their political aspirations.
The Impact of Stunted Nutritional Status on Children’s Intelligence Levels in Disaster-Prone Areas Fitraniar, Iin; Yusnaini, Yusnaini; Kartinazahri, Kartinazahri
Midwifery and Nursing Research Vol. 6 No. 1 (2024): MARET 2024
Publisher : Poltekkes Kemenkes Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31983/manr.v6i1.10377

Abstract

Background: The nutritional problems arising post-disaster in Aceh Jaya Regency include health crises such as the cessation of healthcare services, casualties, and injuries among refugees. Other factors contributing to nutritional issues include the availability of clean water, environmental sanitation, and infectious diseases. Disasters create emergency situations that potentially lead to food and nutrition crises. The aim of this research is to investigate the impact of children with stunted nutritional status on the intelligence levels of children in disaster-prone areas. Methode: This study employs an observational research design with a cross-sectional approach. Data collection took place from July 24th to 27th, 2023, in the Sampoinet sub-district of Aceh Jaya Regency, Aceh Province. The sample size was determined to be 92 individuals using purposive sampling technique. Instruments used to measure children's nutritional status include a portable standing height measurement tool (stadiometer), while intelligence assessment of students was conducted using the CPM (Coloured Progressive Matrices) test. Bivariate data analysis was carried out using the chi-square statistical test with a confidence interval of 95%. Results: The study findings indicate that female children are more likely to have below-average intelligence levels (38.3%) compared to male children with the same intelligence level (22.2%). However, statistical analysis results show no significant relationship between gender and intelligence level. Furthermore, 57.1% of stunted children have below-average intelligence levels compared to children with normal nutrition with the same intelligence level (22.5%). Statistical analysis results indicate that stunted children have an impact on intelligence level (p=0.009). Conclusion: Stunted nutritional status has an impact on the intelligence level of school-age children in the Sampoinet sub-district of Aceh Jaya Regency.
THE INFLUENCE OF CONSUMER BEHAVIOR ON PRODUCT PURCHASE DECISIONS THROUGH SHOPEE AMONG XYZ UNIVERSITY STUDENTS Yusnaini, Yusnaini; Fatimah Nurjannati Iskandar
Journal of Social and Economics Research Vol 7 No 2 (2025): JSER, December 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i2.1093

Abstract

This study aims to analyze the influence of consumer behavior on skincare product purchasing decisions through the Shopee platform among XYZ University students. This study was conducted using a quantitative explanatory research approach and data were collected through distributing questionnaires to 30 respondents selected using a purposive sampling technique. Data analysis was conducted using descriptive statistics, instrument testing, classical assumption testing, and simple linear regression to examine the influence of independent variables on the dependent variable. The results showed that consumer behavior has a positive and significant influence on skincare product purchasing decisions through Shopee. This is indicated by the coefficient of determination value of 82.9%, meaning consumer behavior is able to explain the contribution to purchasing decisions in the very strong category. Consumers consider product information, privacy security, platform reputation, trust, and purchase benefits as important factors driving purchasing decisions. Although some respondents are still neutral about the risks, overall consumer perceptions of Shopee are quite positive. The results of this study confirm that understanding consumer behavior is crucial for improving skincare product marketing strategies on e-commerce platforms.
Hubungan Efikasi Diri dengan Perilaku Perawatan Diri Pada Pasien Diabetes di Desa Pulonas Kecamatan Babussalam Kabupaten Aceh Tenggara Karo, Dina Andriani Br; Yusnaini, Yusnaini; Novita, Mira; Marsyad, Leny
Malahayati Nursing Journal Vol 6, No 9 (2024): Volume 6 Nomor 9 (2024)
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/mnj.v6i9.15995

Abstract

ABSTRACT Diabetes is a chronic metabolic disease with increased blood sugar levels (hyperglycemia). Uncontrolled diabetes causes serious microvascular and macrovascular complications. Self-care behavior in diabetes treatment can maintain blood glucose levels, prevent complications, and increase patient life expectancy. Self-efficacy can be a strategy for stimulating self-care behavior in diabetes patients. This study aims to analyze the relationship between self-efficacy and self-care behavior in diabetes patients in Pulonas Village, Babussalam District, Southeast Aceh Regency. This research is a type of descriptive correlation research using a cross-sectional approach. The population of this study was all diabetes sufferers in Pulonas Village totaling 74 respondents using a sampling technique, namely total sampling that met the inclusion criteria. The results of data analysis using the chi-square test (x2) showed that there was a significant relationship between self-efficacy and self-care behavior in diabetes patients (p-value = 0.017). The conclusion from the results of this study is that high self-efficacy can lead to better self-care practices for diabetes patients. So it is recommended that health workers develop health education programs to increase patient self-efficacy in managing diabetes Keywords: Self-Efficacy, Self-Care Behavior, Diabetes  ABSTRAK Penyakit diabetes merupakan penyakit metabolik kronis dengan peningkatan kadar gula darah (hiperglikemia). Diabetes yang tidak terkontrol menyebabkan komplikasi  mikrovaskular dan makrovaskular yang serius. Perilaku perawatan diri dalam pengobatan diabetes dapat menjaga kadar glukosa darah, mencegah komplikasi dan meningkatkan harapan hidup pasien. Efikasi diri dapat menjadi  strategi dalam menstimulasi perilaku perawatan diri pada pasien diabetes. Penelitian ini bertujuan menganalisis hubungan  efikasi diri dengan perilaku perawatan diri pada pasien diabetes di Desa Pulonas Kecamatan Babussalam Kabupaten Aceh Tenggara. Penelitian ini merupakan jenis penelitian deskriptif korelasi dengan menggunakan pendekatan cross sectional. Populasi penelitian ini adalah semua penderita diabetes di Desa Pulonas berjumlah sebanyak 74 reponden dengan teknik pengambilan sampel yaitu total sampling yang memenuhi kriteria inklusi. Hasil analisis data melalui uji chi-square (x2) didapatkan bahwa ada hubungan yang signifikan antara efikasi diri dengan perilaku perawatan diri pasien diabetes ( p-value = 0,017). Kesimpulan dari hasil penelitian ini adalah efikasi diri yang tinggi dapat mengarahkan pada praktik perawatan diri pasien diabetes lebih baik. Maka disarankan bagi tenaga kesehatan mengembangkan program edukasi kesehatan dalam meningkatkan efikasi diri pasien dalam mengelola diabetes Kata Kunci: Efikasi Diri, Perilaku Perawatan Diri, Diabetes
Pengaruh Pembelajaran Antropolinguistik Terhadap Optimalisasi Kompetensi Perawat di Ruang Rawat Inap RSUD H. Sahudin Kutacane Yusnaini, Yusnaini; Karo, Dina Andriani Br; Marpaung, Devi Annisa; Elvira, Mariza
Malahayati Nursing Journal Vol 6, No 9 (2024): Volume 6 Nomor 9 (2024)
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/mnj.v6i9.15994

Abstract

ABSTRACT Globalization trends increase human mobility and cultural exchange between countries is proliferating in society including the health care environment. Low nurse competency can limit the provision of professional nursing care to patients. can lead to misinterpretation of patient needs, inaccurate diagnoses, and treatment errors. Competent nurses can provide culturally aware, safe, and equitable nursing care. Anthropolinguistic learning support is a way to facilitate cultural and linguistic understanding within the scope of nursing practice. This research aims to analyze the effectiveness of anthropolinguistic learning in developing nurse competency in the Inpatient Room at H. Sahudin Kutacane Kutacane Hospital. The design of this research is a quasi-experiment with pre and post-tests without control. The population in this study were all nurses in the inpatient room at H. Sahudin Kutacane Kutacane Hospital, totaling 146 nurses using a sampling technique, namely total sampling. Data were analyzed using the Wilcoxon signed-rank test. The research results showed that there was a difference between the average pre-test score for developing nurse competency (55.2) and the average post-test score for developing nurse competency (74.1) and there was an influence of the implementation of anthropolinguistic learning on the development of nurse competency with Asymp scores. Sig (2-tailed) 0.021. This research concludes that the implementation of anthropolinguistic learning has the opportunity to support the development of nurse competency. So, it is hoped that hospital management will facilitate routine and ongoing training in implementing anthropolinguistics for nurses. Keywords: Anthropolinguistics, Language, Culture, Competence, Nurse  ABSTRAK Tren globalisasi meningkatkan mobilitas manusia dan pertukaran budaya antar negara berkembang pesat di masyarakat termasuk lingkungan perawatan kesehatan. Kompetensi perawat yang rendah dapat membatasi pemberian asuhan keperawatan yang professional bagi pasien. dapat menyebabkan salah tafsir kebutuhan pasien, diagnosa yang tidak akurat dan kesalahan pengobatan. Perawat yang berkompeten dapat memberikan asuhan keperawatan yang sadar budaya, aman, dan adil untuk semua. Dukungan pembelajaran antropolinguistik merupakan suatu cara memfasilitasi pemahaman budaya dan bahasa dalam lingkup praktik keperawatan. Penelitian ini bertujuan menganalisis efektivitas pembelajaran antropolinguistik terhadap pengembangan kompetensi perawat di Ruang Rawat Inap RSUD H. Sahudin Kutacane Kutacane. Desain penelitian ini adalah quasi experiment dengan pre and post test without control. Populasi dalam penelitian ini adalah seluruh perawat di ruang rawat inap RSUD H. Sahudin Kutacane Kutacane yang berjumlah 146 perawat dengan teknik pengambilan sampel yaitu total sampling. Data dianalisis menggunakan uji wilcoxon signed rangk test. Hasil penelitian didapatkan bahwa ada perbedaan rata-rata skor pre-test pengembangan kompetensi perawat (55,2) dengan rata-rata post-test pengembangan kompetensi perawat (74,1) serta ada pengaruh implementasi pembelajaran antropolinguistik terhadap pengembangan kompetensi perawat dengan nilai Asymp.Sig (2-tailed) 0,021. Kesimpulan penelitian ini adalah implementasi pembelajaran antropolinguistik berpeluang mendukung pengembangan kompetensi perawat. Jadi, diharapkan pihak manajerial rumah sakit memfasilitasi pelatihan rutin dan berkelanjutan dalam implementasi antropolinguistik bagi perawat. Kata Kunci: Antropolinguistik, Bahasa, Budaya, Kompetensi, Perawat
MENINGKATKAN PROMOSI PARIWISATA MELALUI KONTEN DIGITAL YANG KREATIF PADA PEDAGANG DI SEPANJANG PANTAI WISATA KABUPATEN PANGANDARAN Andri Asmari; Yusnaini, Yusnaini; Kartijo, Kartijo; Nenden Handayani; Silvy Kartikasari
JOURNAL OF COMMUNITY DEDICATION Vol. 4 No. 1 (2024): FEBRUARI
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service is carried out with the aim of providing understanding and additional insight to traders along the tourist coast of Pangandaran Regency about the importance of increasing tourism promotion in Pangandaran Regency through creative digital content to increase sales and income from the businesses they run. The priority problem encountered was a lack of understanding regarding how to promote using digital content because traders only sell face-to-face on the spot and rarely promote using online media, this affects their income. The implementation method in this research is Community Based Research, namely explanations from resource persons to traders. The method used in this activity is a meeting or face-to-face meeting between the resource person and traders along the tourist coast of Pangandaran Regency, where the resource person plays an important role in explaining various materials on how to increase tourism promotion through creative digital content so that their products can be introduced to the wider community. . The product resulting from this community service is that traders have accounts on social media and use them as a promotional tool by creating various creative digital content.
THE INFLUENCE OF CONSUMER BEHAVIOR ON PRODUCT PURCHASE DECISIONS THROUGH SHOPEE AMONG XYZ UNIVERSITY STUDENTS Yusnaini, Yusnaini; Fatimah Nurjannati Iskandar
Journal of Social and Economics Research Vol 7 No 2 (2025): JSER, December 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i2.1093

Abstract

This study aims to analyze the influence of consumer behavior on skincare product purchasing decisions through the Shopee platform among XYZ University students. This study was conducted using a quantitative explanatory research approach and data were collected through distributing questionnaires to 30 respondents selected using a purposive sampling technique. Data analysis was conducted using descriptive statistics, instrument testing, classical assumption testing, and simple linear regression to examine the influence of independent variables on the dependent variable. The results showed that consumer behavior has a positive and significant influence on skincare product purchasing decisions through Shopee. This is indicated by the coefficient of determination value of 82.9%, meaning consumer behavior is able to explain the contribution to purchasing decisions in the very strong category. Consumers consider product information, privacy security, platform reputation, trust, and purchase benefits as important factors driving purchasing decisions. Although some respondents are still neutral about the risks, overall consumer perceptions of Shopee are quite positive. The results of this study confirm that understanding consumer behavior is crucial for improving skincare product marketing strategies on e-commerce platforms.
Co-Authors A., Nurdiana Abdul Gofur Abdul Hamid Abdul Khalik Abdul Majid Abdul Muis Balubi Abdul Rahman Rahman Abdullah, Khadijah Razali Abdullah, Salahuddin Acintya, Anggie Elma Adam, Ryan Ade Kartika Afrida, Anggrelia Agus Kurnia Agus Kurnia Agus Kurnia Agus Kurnia AGUS KURNIA Agus Kurnia Ahmad Prayudi Aiyub Aiyub Akhmad Mansyur Alamsyah - Alawi, Muhammad Ridwan Ampera Miko Anang Dwi Santoso Andam S. Ardan Andri Asmari Andries Lionardo, Andries Angelin, Angelin Anita Anita Annaastasia, Nurhuda Anwar, Asni Arif Irpan Tanjung Artib, Shadiqy Asmadin, Asmadin Asmari, Andri Asnani Asnani Asriyana, . Athallah, Muhammad Fakhri Ayub Ayub, Ayub Ayunisa, Nirfa Azhar Azhar Azlia, Nasikhatul Azwar Sidiq Baheri Baheri Baheri, Baheri Balubi, Abdul Muis Basri, Muhammad Irfan Belinda, Lisa Betri, Betri Br. Gurusinga, Latersia Br. Karo, Dina Andriani Burhanudin Burhanudin Bustang Bustang Cayah, Nur Chandra Kirana Charviandi, Adrie Cornellius, Josephin Cut Yuniwati Damayanti, Yusnika Darusatul, Maudi Desyandri Desyandri Dewi Dewi Dewi, Kencana Dhian Rosalina, Dhian Dina Andriani Br Karo Dini Qurrata Ayuni Djuniar, Lis Dody Dharmawan Trijuno edi edi Edi Edi Effendie, Muh Yamin Eka Mulyana, Eka Ekonugraheni, Dyah Hapsari Elizar Elizar, Elizar Elna, Nandara Priyanti Emiyarti Emiyarti Emiyarti Emiyarti, Emiyarti Ensa, Hasyafira Ermayanti Ishak, Ermayanti Erna Rusliana Evron Asrial Fadilah, Ghaida Nurul Fatimah Nurjannati Iskandar Fatiyani Fatmawati, Famawati Fauzi Fauzi Fauziah, Fara El Alfa Febria, Nabila Dwi Fenty, Fenty Astrina Fithriany Fithriany, Fithriany Fitraniar, Iin Fitri Handayani Fitri Handayani Gatut Bintoro Ghina Reftantia Ghina Saumalia Ginting, Eraskaita Gita Permatasari, Gita Gozali, Efva Octavina Donata Gunawan, Yakub Habibi, Munawir Hakiki, Arista Hamzah, Aswati Bt. Hamzah, Ruth Samantha Handayani, Maidiana Astuti Handayani, Sri Hanifah, Siti Nur Hapsari Ekonugraheni, Dyah Hartina Iyen Hasan Eldin Adimu HASNI YUSRIANTI Hendiyani, Dina Hendy Hendy I Made Kawan Iba, Wa Iba, Wa Ichsan Siregar, Muhammad Iin Fitraniar Ijal, Kasrun Ilham Antariksa Tasabaramo, Ilham Antariksa Imakulata, Mbing Indrayani Indrayani Indrayani Indriyani Nur Indriyani Nur Indriyani Nur Indriyani Nur Irdam Riani Irdam Riani, Irdam Irwan Junaidi Effendy Iskandar, Diki Iskandar, Fatimah Nurjannati Istiqoma, Istiqoma Jaka Syahputra Jasmiati Jasmiati, Jasmiati Juhardin, Juhardin Juliartha, Evie Farida Jumarlin, Jumarlin Kangkuso Analuddin, Kangkuso Karo, Dina Andriani Br Karo, Dina Andriani Br. Kartasari, Shelly Febriana Kartijo, Kartijo Kartinazahri Kartinazahri, Kartinazahri Kasrun Ijal Keumalahayati Khairina, Nisa Khairunnisa Khairunnisa Khamisah, Nur Khamsiah Khumaedillah, Hipdi Kibar, Hanafi Kurniadi, Arif Nugraha Kurniasih, Azhari Gusti La Ode Baytul Abidin La Ode M. Yasir Haya, La Ode M. La Ode Muhamad Munadi La Ode Muhammad Arsal La Sara La Usaha, La Usaha Landu, Anti Latersia Br Gurusinga Lestari, Gea Lia Lajuna Lidia Febrianti, Lidia Lika, Angela G. Lina Solissa Linianti, Linianti Listya, Anisa Lubis, Halimatussakdiyah M Ikhsan M. Orba Kurniawan Mahmoud, Essra Mahriani Malinda, Febrimarani Mangurana, Wa Ode Intiyani MARIA BINTANG Mariza Elvira Marpaung, Devi Annisa Marsyad, Leny Masirudin, La Ode Maulidiyah Maulidiyah Mauliza, Iqlima Maya Safitri Maybi Nazilla, Erla Meirawati, Eka Mery Yanti Miko , Ampera Mohamad Asrul Husein Muallifah, Siti Mufdlilah, Mufdlilah Muhaimin Hamzah Muhaimin Hamzah Muhaimin Hamzah Muhamad Azwar, Muhamad Muhammad Farhan Muhammad Idris Muhammad Idris Muhammad Iqbal Djawad Muhammad Natsir Nessa Muhammad Ramli Muhammad Ramli Muhammad Ramli MUHAMMAD TAUFIK Muhammad Taufik Taufik Muhammad Taufik Taufik Muskita, Wellem Henrik MUSTARI Muzuni, Muzuni Nainggolan, Amanda Anggriani Nandara Priyanti Elna Nenden Handayani Ngadiyo, Ngadiyo Nikmah Nikmah Nina Siti Salmaniah Siregar Ningsih, Sabda Noristaman, Rizka Noviana, Rita Novita, Mira Nugraha K., R. Arif Nuhman Nuhman Nuhman Nur Ainun Nur, Indriyani Nur, Indriyani Nurazizah, Siti Nurfatonah, Apriyani Nurfatuljannah Nurhaliza, Novia Dewi Siti Nurhasan Nurhasan, Nurhasan Nurhasanah Nurhasanah Nuriman Nuriman Nuriman, Nuriman Nurrochmi, Endang Nurul Rosana Nurwijayanti Oce Astuti Oce Astuti Oce Astuti Oce Astuti Oktalia Sabrida Pagan, Muasir Pamungkas, Juniasari Widya Pangerang, Utama K. Patadjai, Rahmad S. Patadjai, Rahmad Sofyan Patmawati Patmawati, Patmawati Pebryatie, Elit Permadi, Irvan Praditya, Krisna Prihatin, Nova Sumaini Priyono, Hendro Putra, Decka Pratama Putra, Muhammad Aditya Putri, Afifa Putri, Cynthia Azhara Putro, Adela Cahyo Rahayu, Yunie Ramadhan, Fahmi Indra Ranandityas, Keysha Mutia Randi, Randi Razak, La Ode Abdul Retna Mahriani Ridwan, Acep Rismayanti Rismayanti Rosmiati Rosmiati Rudy Kurniawan Rusli, Arrum Azzahra Rustiana, Candra Sabilu, Kadir Saepul, Fajar Safuan Safuan Saggaf, Abdullah Sahidin Sahidin Said Hasan Sajida Sajida Saleh, Faradila Salsabillah, Soraya Sandya, Deasy Sansibar, Sansibar Sari, Diah Ely Permata Sari, Kurnia Asni Sari, Wardhani Indah Sartika Pratiwi, Trie Sekri, Latifa Seriana, Irma Setiawan Setiawan Setiawan Sihombing, Tania Damme Sihotang, Septi Putri Silvy Kartikasari Siregar, Muhammad Ichsan Siti Manfus Sofyan Effendi Sri Lestari Sri Maryati Suaida, Suaida Subagio, Hari Subagyo, Imam Suderajad, Pono Suhartini, Yesi Sukriawan, Sukriawan Sukrin, Simun Susetyo, Didik Susi Yusrianti, Susi Susilawati, Enung Sutanto, Hermawan Syafe’i, Akhmad SYAHRADESI, YESSY Syahrir, La Syahrizal Syahrizal Syair - syair Syair - syair Syamsiar, Syamsiar SYM, NURHASANAH Tina, Destina Tokan, Moses K. Tri Ratnaningsih Tyas, Ari Anggarani Winadi Prasetyoning Ulya, Naila Aliqotul Ulya, Nura Vadila, Nur Rahma Varbi S, Vieronica Wa Jali Wahyudi, Tertiaro Wani, Wani Fitriah Wardianti, Dini Warsani Purnama Sari Wellem H. Muskita Widyastuti , Fitria Heny Widyastuti, Ridharaka Wiwik Handayani Yanti, Darma Yanti, Esri Yanuar Ramadhan Yasidi, Farid Yayandi, Muhamad Yessy Syahradesi Yulasteriyani, Yulasteriyani YULIA SAFTIANA, YULIA Yuliza Yuliza Yumni, Dhiya Yuniwati, Cutyuniwati Yusnidar Yusnidar Yusri Sapsuha Yustika Permatahati Intan Permatahati Zahri, Kartina Zainuddin Iba Zainuddin Saenong Zainuddin Saenong, Zainuddin Zatty, Nara Zein, Ratu Marsya Chaerunissa