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All Journal Jurnal Pendidikan Anak Usia Dini Undiksha JeLAST : Jurnal Teknik Kelautan , PWK , Sipil, dan Tambang Animal Agricultural Journal Nadwa : Jurnal Pendidikan Islam Jurnal technoscientia Substantia: Jurnal Ilmu-Ilmu Ushuluddin Jurnal Prima Edukasia Lisanuna: Jurnal Ilmu Bahasa Arab dan Pembelajarannya JURNAL ILMIAH PENDIDIKAN FISIKA AL BIRUNI JMPM: Jurnal Matematika dan Pendidikan Matematika Jurnal Ilmiah Keperawatan (Scientific Journal of Nursing) Al-Tsaqafa: Jurnal Ilmiah Peradaban Islam NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Media Mahardhika JURNAL PENDIDIKAN TAMBUSAI Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ JKM (Jurnal Kebidanan Malahayati) Jurnal PTK dan Pendidikan JUPE : Jurnal Pendidikan Mandala COLLASE (Creative of Learning Students Elementary Education) Journal Of Management Science (JMAS) JPMI (Jurnal Pembelajaran Matematika Inovatif) Dinasti International Journal of Management Science eCo-Buss JIPIS INTEGRITAS : Jurnal Pengabdian Jurnal Ilmiah Manajemen Kesatuan Mandalika Mathematics and Educations Journal Dinasti International Journal of Digital Business Management MANDAR: Management Development and Applied Research Journal ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING TIN: TERAPAN INFORMATIKA NUSANTARA JURNAL TEKNOLOGI TECHNOSCIENTIA Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Ekonomi dan Manajemen STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Pedagogia: Jurnal Ilmiah Pendidikan Dasar Indonesia Journal of Economics and Business UBS INTELEKTIUM Tsamratul Fikri (TF) Jurnal Nasional Manajemen Pemasaran dan SDM Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Journal of Community Mental Health and Public Policy Jurnal Ilmiah Wahana Pendidikan Jurnal Manajemen Informatika Jayakarta Jurnal Hurriah: Jurnal Evaluasi Pendidikan dan Penelitian Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Education Achievement: Journal of Science and Research Jurnal Pendidikan Ilmu Pengetahuan Alam (JP-IPA) Review of Multidisciplinary Education, Culture and Pedagogy (ROMEO) Arus Jurnal Sosial dan Humaniora Sulawesi Tenggara Educational Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) ALMUJTAMAE: Jurnal Pengabdian Masyarakat Pendikdas: Jurnal Pendidikan Dasar Sungkai eCo-Fin An-Nur : Jurnal Studi Islam Journal of Pharmaceutical Care and Sciences Jurnal Didactical Mathematics Al-Manahij : Jurnal Kajian Hukum Islam INSANIA : Jurnal Pemikiran Alternatif Kependidikan Journal of Islamic and Law Studies (JILS) Jurnal Nasional Teknologi Komputer International Journal of Informatics, Economics, Management and Science Jurnal Ilmiah Pendidikan Dasar (JIPDAS) Indonesian Journal of Informatic Research and Software Engineering Jurnal Ilmu Pendidikan Al Khawarizmi: Jurnal Pendidikan Matematika Jurnal Manajemen, Akuntansi, Ekonomi Journal of Artificial Intelligence and Digital Business Aceh International Journal of Science and Technology Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Dikdimas : Jurnal Pengabdian Kepada Masyarakat Sains Medisina e-Jurnal Apresiasi Ekonomi Journal of Law, Education and Business Promotor: Jurnal Mahasiswa Kesehatan Masyarakat Tasyri' Karimah Tauhid JDIME: Journal of Development and Innovation in Mathematics Education Blantika : Multidisciplinary Journal Prosiding Temu Ilmiah Nasional Guru Journal of Business and Management Inaba Jurnal Akuntansi dan Keuangan Islam (JAKIs) JURISTA : Jurnal Hukum dan Keadilan @Artikulasi Nomico jurnal Ilmu Sosial Journal of Soil Quality and Management ZONA: Jurnal Pengabdian Masyarakat Journal of Educational Research and Practice PANDALUNGAN : Jurnal Pengabdian kepada Masyarakat EduBase: Journal of Basic Education JIPFRI (Jurnal Inovasi Pendidikan Fisika dan Riset Ilmiah) Acta Geoscience, Energy, and Mining Sanger: Social, Administration and Government Review Al-Wasathiyah: Journal of Islamic Studies Pedagogi: Jurnal Pendidikan Dasar JPT : Jurnal Pendidikan Tematik Jurnal Ilmiah Mahasiswa Pendidikan Geografi JIM Sendratasik
Siti Sarah, Siti
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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Journal : Jurnal Nasional Manajemen Pemasaran dan SDM

 1 
Pengaruh Gaya Kepemimpinan dan Lingkungan Kerja Non Fisik terhadap Kinerja Karyawan pada bagian produksi automotive di PT Seikou Seat Cover Zulfahmi, Rio; Sarah, Siti
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2523

Abstract

This study aims to analyze the influence of Leadership Style, and Non-Physical Work Environment on Employee Performance in the automotive production section at PT Seikou Seat Cover using quantitative research methods and verification and descriptive analysis approaches. Primary data used can be by distributing pre-surveys, questionnaires, document collection, and interviews with employees of PT Seikou Seat Cover. The research sample taken using the method The sampling technique used in this study is Probability Sampling with a stratified random sampling method (Stratified Random Sampling), a method based on strata or levels, namely the level is only non-managerial. The sample in this study was drawn from private employees, while the managerial level and above were not sampled, so that 67 employees were obtained as the population and research sample. The results of the regression analysis show that Leadership Style and Non-Physical Work Environment significantly affect Employee Performance. The results of the determination coefficient show a value of 0.915 or 91.5%, which means that there is a strong relationship between Leadership Style and Non-Physical Work Environment on Employee Performance with a contribution of 0.837 or 83.7%. While the remaining 16.3% is applied to other variables.
Pengaruh Brand Image dan Brand Ambassador Terhadap Keputusan Pembelian Pada Aplikasi Bukalapak Martadiyani, Fany; Sarah, Siti
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2546

Abstract

This research endeavours to examine the impact of Brand Image and Brand Ambassador on Purchasing Decisions within the Bukalapak Application, employing quantitative research methodologies alongside verification and descriptive analytical approaches. The primary data were gathered through pre-surveys, questionnaires, document compilation, and interviews, specifically targeting consumers who had conducted transactions on the Bukalapak Application. The study's sample was selected using a non-probabilistic sampling method, namely the assessment sample technique, resulting in a population and research sample of 100 users who had engaged in transactions on the Bukalapak Application. Regression analysis findings revealed that Brand Image and Brand Ambassador significantly affected Purchasing Decisions, whilst the coefficient of determination yielded a value of 0.950 or 95%. This indicates that the Brand Image and Brand Ambassador variables collectively influenced Purchasing Decisions by 95%, with the remaining 5% attributed to other factors.
Pengaruh Content Marketing dan Electronic.Word.of.Mouth.(e-WOM) Terhada.p Keputusan Penggunaan Pada.Aplikasi Tiktok Sukainah, Ishma Arij; Sarah, siti
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 2 (2025): Jurnal Nasional Manajemen Pemasaran & Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i2.2777

Abstract

Technological advances are advancing rapidly today, particularly in areas such as communication, marketing, and consumer behavior. These advancements have significanly transformed how individuals communicate, obtain information and decide on buying or using products.One key shift is the rising prevalence of online social networks and digital platforms such as Tiktok. Tiktok has evolved beyond being a mere entertainment platform into a powerful marketing and communications tool. This research focuses on the noticeable increase in electronic word of mouth and content marketing on Tiktok. These are believed to influence consumers' decisions to use the app, especially among active users. The primary aim of this research is to explore how far content marketing, e-WOM powering users' decisions to use the Tiktok app. The quantitative research method employed utilized a survey approach in which questionnaires were distributed to 100 respondents via Google Forms. The gathered information was subsequently examined through various forms of linear regression analysis. The findings indicate that electronic word of mouth (e-WOM) and content marketing significantly and beneficially affect users' decisions to use the platform
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