p-Index From 2021 - 2026
15.695
P-Index
This Author published in this journals
All Journal Jurnal Gizi dan Pangan MEDIA LITBANG SULTENG JEJAK Jurnal Media Wahana Ekonomika AL-Daulah Nurani: Jurnal Kajian Syariah dan Masyarakat JOURNAL OF HEALTHCARE TECHNOLOGY AND MEDICINE INVOTEK: Jurnal Inovasi Vokasional dan Teknologi Jurnal Ilmiah Didaktika : Media Ilmiah Pendidikan dan Pengajaran Syntax Literate: Jurnal Ilmiah Indonesia JTERA (Jurnal Teknologi Rekayasa) Journal of Economic, Bussines and Accounting (COSTING) IRJE (Indonesian Research Journal in Education) Edukasi Islami: Jurnal Pendidikan Islam Anterior Jurnal J-MAS (Jurnal Manajemen dan Sains) Jurnal Serambi Engineering Journal of Economic, Management, Accounting and Technology (JEMATech) EQIEN - JURNAL EKONOMI DAN BISNIS EDUKATIF : JURNAL ILMU PENDIDIKAN JIPD (Jurnal Inovasi Pendidikan Dasar) Jurnal Kesehatan Terpadu (Integrated Health Journal) Jurnal Optimalisasi Jurnal Bisnis Dan Kajian Strategi Manajemen Jurnal Sains Riset Management Studies and Entrepreneurship Journal (MSEJ) Abdi Masyarakat Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan JIIP (Jurnal Ilmiah Ilmu Pendidikan) Journal of Energy and Electrical Engineering (JEEE) Community Development Journal: Jurnal Pengabdian Masyarakat At-Tajdid : Jurnal Pendidikan dan Pemikiran Islam Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Indonesia Berdaya Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Indonesian Journal of Health Sciences Research and Development (IJHSRD) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora JURNAL PENGABDIAN KEPADA MASYARAKAT CAHAYA MANDALIKA (ABDIMANDALIKA) International Journal of Engineering, Science and Information Technology Jurnal Pengabdian Masyarakat (ABDIRA) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Proceedings of International Conference on Multidiciplinary Research Jurnal Kolaboratif Sains MAQASIDI NUSRA: Jurnal Penelitian dan Ilmu Pendidikan Indonesian Journal of Innovation Studies Journal Of Human And Education (JAHE) Private Law Jurnal Transformasi Administrasi Studi Akuntansi, Keuangan, dan Manajemen Akademika : Jurnal Pemikiran Islam Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi Aliterasi: Jurnal Pendidikan, Bahasa, dan Sastra Indonesia JURNAL PENGABDIAN AGRO AND MARINE INDUSTRY Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Economics and Business Journal JAKTABANGUN: Jurnal Akuntansi dan Pembangunan Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Teknologi Informasi Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Tadulako International Journal of Applied Management (TaJAM) TOFEDU: The Future of Education Journal Research Horizon Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Riwayat: Educational Journal of History and Humanities Jurnal Penelitian dan Pendidikan Agama Islam Dedikasi: Jurnal Pengabdian Pendidikan dan Teknologi Masyarakat International Journal of Renewable Energy Development Jurnal Medika: Medika PENG: Jurnal Ekonomi dan Manajemen REFORM : JURNAL PENDIDIKAN, SOSIAL DAN BUDAYA Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Studi Islam Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Science: Indonesian Journal of Science TENANG : Teknologi, Edukasi, dan Pengabdian Multidisiplin Nusantara Gemilang NuCSJo : Nusantara Community Service Journal Dedikasi: Jurnal Pengabdian Pendidikan dan Teknologi Masyarakat Falahiya Jurnal Wicara Desa Jurnal Ilmiah Ekonomi Terpadu Journal of Publicness Studies Ekopedia: Jurnal Ilmiah Ekonomi Aksi Kita: Jurnal Pengabdian Kepada Masyarakat eJEBA Tirai Edukasi : Jurnal Pendidikan Seuraya Jurnal Pengabdian Kepada Masyarakat
Claim Missing Document
Check
Articles

Design of a Drying Equipment Moringa Leaf with Utilizing Temperature Air Conditioning Condenser Masykur, Masykur; Saputra, Maidi; Munawir, Al; Pribadyo, Pribadyo; Jalil, Muhammad; Muzakir, Muzakir; Yuvenda, Dori; Setiawan, M. Yasep; Y, Fadhil
invotek Vol 23 No 2 (2023): INVOTEK: Jurnal Inovasi Vokasional dan Teknologi
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/invotek.v23i2.1120

Abstract

This study conducted to get drying equipment a moringa leaf using air temperature from an air conditioning condenser. The first steps taken were collecting research literature, formulating problems, and design a drying equipment moringa leaf (moringa oleifera) using air temperature from an air conditioning condenser. Drying equipment tool made from plywood, wood, aluminum foil, styrofoam, and pipe channel to drying equipment. It works by utilizing air from the air conditioning condenser which is channeled through a pipe channel to drying equipment. The test was carried with modification intake channel to drying equipment without suction fan and using suction fan. Data collection is carried out every 30 minutes for 7 hours which starting from 10.00 AM to 05.00 PM. A sample of 800 grams of wet moringa leaf was placed on each drying rack. The result study without suction fan in the drying equipment show average temperature air from the condenser of 31.17 °C, average humidity of 68.8%, and a reduction in water content of moringa leaf of 35.5%. Meanwhile, the test using an air suction fan in the drying equipment was average temperature air from the condenser 34.10 °C, average humidity was 62.30% and the reduction in water content of moringa leaf was 40.8%. The drying rate of moringa leaf in the test using an exhaust fan is 0.0138 kg/hour, while the drying rate of moringa leaf in the test without using an exhaust fan is 0.01 kg/hour.
Pengaruh Lingkungan kerja dalam peningkatan kinerja tenaga sanitarian (Survey pada RSUD dan Puskesmas Di Kabupaten Garut Jalaluddin, Teuku; Muzakir, Muzakir; Mandaraira, Fitria; Narimawati, Umi; Suwarsi, Sri
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 9, No 2 (2025): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v9i2.13881

Abstract

Performance is a work result that can be achieved by a person or group of people in a company in accordance with their respective authorities and responsibilities in an effort to achieve organizational goals illegally, does not violate the law and does not conflict with morals and ethics. The level of performance of sanitarian workers is also determined by and the work environment. This study aims to examine the influence of work environment on the performance of sanitarian staff at RSUD and Puskesmas in Garut Regency. The method used in this research is quantitative with descriptive and verification approach methods. Data analysis used ANOVA test with F-count, and partial test (T test). The study population was 33 sanitarian workers, namely 3 sanitarian workers in dr. Slamet and 28 sanitarian workers at the Puskesmas. All of them are taken as samples so that they become saturated samples. Data collection techniques are carried out through observation, questionnaires and interviews. The results of research at the RSUD and Puskesmas in Garut Regency show that the work environment of sanitarian workers is in the high category and the work environment is in the conducive category. Furthermore, the performance of sanitarian workers is included in the high category, meaning that it is in line with expectations. The results of the quantitative test analysis showed that the work environment partially affected the performance of sanitarian workers, with a higher level of influence on the work environment of Garut District Hospital and Puskesmas. Furthermore, the ANOVA test results with F-count show that work environment simultaneously affect the performance of sanitarian workers in the Garut District Hospital and Public Health Center.Kinerja merupakan hasil kerja yang dapat dicapai oleh seseorang atau sekelompok orang dalam suatu perusahaan sesuai dengan wewenang dan tanggung jawab masing-masing dalam upaya mencapai tujuan organisasi secara tidak sah, tidak melanggar hukum dan tidak bertentangan dengan moral serta etika. Tinggi rendahnya kinerja tenaga sanitarian juga ditentukan oleh dan lingkungan kerja. Penelitian ini bertujuan untuk menguji pengaruh lingkungan kerja terhadap kinerja petugas sanitarian di RSUD dan Puskesmas di Kabupaten Garut. Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan metode pendekatan deskriptif dan verifikatif. Analisis data menggunakan uji ANOVA dengan F-hitung, dan uji parsial (uji T). Populasi penelitian adalah 33 orang tenaga sanitarian, yaitu 3 orang tenaga sanitarian di RSUD dr. Slamet dan 28 orang tenaga sanitarian di Puskesmas. Seluruhnya diambil sebagai sampel sehingga menjadi sampel jenuh.Teknik pengumpulan data dilakukan melalui observasi, kuesioner dan wawancara. Hasil penelitian di RSUD dan Puskesmas di Kabupaten Garut menunjukkan bahwa lingkungan kerja petugas sanitarian berada pada kategori tinggi dan lingkungan kerja berada pada kategori kondusif. Selanjutnya, kinerja petugas sanitarian termasuk dalam kategori tinggi, artinya sudah sesuai dengan harapan. Hasil analisis uji kuantitatif menunjukkan bahwa lingkungan kerja secara parsial berpengaruh terhadap kinerja petugas sanitarian, dengan tingkat pengaruh yang lebih tinggi pada lingkungan kerja RSUD dan Puskesmas Garut. Selanjutnya, hasil uji ANOVA dengan F-hitung menunjukkan bahwa lingkungan kerja secara simultan berpengaruh terhadap kinerja petugas sanitarian di RSUD dan Puskesmas Garut.
Persepsi Politik, Turnover Intention dan Negligent Behavior Karyawan Swasta di Aceh Rahmat Hidayat, Muhammad; Rusdi, Rusdi; Hadi, Fajri; Fatmayanti, Fatmayanti; Muzakir, Muzakir
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 9, No 2 (2025): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v9i2.13242

Abstract

Penelitian ini bertujuan untuk mengkaji hubungan antara perception of politics, job stress, job satisfaction, negligent behavior, turnover intention, dan self-reported absenteeism dalam konteks lingkungan kerja. Hasil analisis menunjukkan bahwa perception of politics secara signifikan mempengaruhi job stress dan job satisfaction, di mana persepsi politik yang positif mampu mengurangi job stress dan meningkatkan job satisfaction. Job stress ditemukan memiliki dampak negatif terhadap job satisfaction, yang pada akhirnya meningkatkan negligent behavior di tempat kerja. Selain itu, job satisfaction memainkan peran penting dalam mengurangi negligent behavior dan self-reported absenteeism, yang menggarisbawahi pentingnya upaya organisasi dalam meningkatkan kepuasan karyawan. Sebaliknya, turnover intention tidak menunjukkan hubungan yang signifikan dengan negligent behavior maupun self-reported absenteeism, yang menunjukkan bahwa terdapat faktor-faktor lain yang mungkin memengaruhi intensi ini. Temuan ini menekankan pentingnya membangun persepsi politik yang positif di tempat kerja, mengelola job stress, serta meningkatkan job satisfaction guna menciptakan lingkungan kerja yang lebih produktif dan kondusif. Penelitian ini juga menunjukkan bahwa beberapa hubungan antar variabel tidak selalu signifikan, sehingga diperlukan penelitian lebih lanjut untuk memahami interaksi yang lebih kompleks dalam lingkungan kerja.
Rancangan Aliran Proses dalam Upaya Meminimumkan Proses Non-Value Added melalui Value Stream Mapping pada UD Usaha Rezeki Prabot Nurmalawati, Nurmalawati; Dewiyana, Dewiyana; Yusnawati, Yusnawati; Pramanda, Ryan; Rahman, Muhammad Abdul; Muzakir, Muzakir
Jurnal Optimalisasi Vol 11, No 2 (2025): Oktober
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jopt.v11i2.12620

Abstract

The flow of process is a sequence of jobs or activities performed in producing goods and services. UD. Usaha Rezeki Prabot, a small-to-medium enterprise (SME) in furniture manufacturing, consistently faces a critical operational challenge: despite stable customer demand (853 units/year of panel door type 7), only 750 units (88%) are delivered on time, resulting in a 12% delay rate. This gap is not caused by insufficient labor or machinery, but by a fragmented production system riddled with non-value-added (NVA) activities particularly repetitive machine setup, excessive material handling, redundant measurements, and long waiting times that inflate lead time to 176.91 minutes per unit. Value Stream Mapping (VSM) is applied as a lean tool to visualize the entire material and information flow, identify dominant wastes (waiting, over-processing, and unnecessary motion), and redesign the workflow. Through the implementation of future-state mapping by grouping components with identical profiles into batch processing and eliminating redundant inspections the NVA time was reduced from 79.95 minutes (45.19%) to 16.07 minutes (15.93%), cutting total lead time by 43%. This study demonstrates that for SMEs like UD. Usaha Rezeki Prabot, sustainable productivity gains come not from capital investment, but from restructuring workflow based on frontline insights to eliminate systemic waste embedded in daily routines. The purpose of this mapping is to identify all types of waste along the Value Stream and to take a move in an attempt to eliminate the waste. The flow of process design with Value Stream Mapping approach enables the company to be able to minimize the non value added activities and to shorten the time taken in the process of making doors and to increase the productivity. The purpose of this Motion and Time study was to do a direct observation about time and movement of someone who is working. UD Rezki Prabot uses the VSM (Value Stream Mapping) to minimize the non value added process and to propose a design to improve the flow of process. The result of this study showed that the time of non value added activities decreased from 176.91 minutes to 100.9 minutes. The non value added activities decreased from 45.19% to 15.93% due to the decrease of non value added activities by sequencing the work activities that the machine does not need to be set up repeatedly.
Empowering the UMKM Economy, BUMK and Halal Tourism to Improve the Economy in Pengidam Kurlillah, Anis; Rizki, Maulana; Lina, Siti Rosa; Muzakir; Nita; Safwandi
SEURAYA Jurnal Pengabdian Kepada Masyarakat Vol 1 No 1 (2023): SEURAYA Jurnal Pengabdian kepada Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Islam IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service activity aims to overcome the economic problems that occur in Pengidam Village so that the utilization of village funds or other sources can be more optimally focused on the village's economic potential. The problem that occurs in Pengidam Village is the lack of public awareness in improving the economy from supporting sectors including: BUMK (Village-Owned Enterprises), UMKM (Micro, Small and Medium Enterprises) and Tourism. This sector is a fulcrum in developing the village economy so that it is more advanced and becomes a pilot village in the region, especially in Aceh Tamiang District, Aceh Province. Increasing knowledge and digitalization is one of the indicators in economic development both in terms of legality, packaging and marketing of a product from the UMKM sector. Keywords: UMKM, BUMK, and Halal Tourism
Pengaruh Model Pembelajaran Cooperative Learning Tipe Student  Team Achievement Division (STAD) Terhadap Penguasaan  Konsep Bank dan Industri Keuangan Non-Bank Peserta Didik Kelas X MA Qamarul Huda Bagu Rahman Hakim, Arif; Muzakir, Muzakir; Sahabuddin, Sahabuddin
Tirai Edukasi : Jurnal Pendidikan Vol. 8 No. 2 (2025): Tirai Edukasi Desember 2025
Publisher : Universitas Qamarul Huda Badaruddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37824/rrwd4c57

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh model pembelajaran Cooperative Learning tipe Student Team Achievement Division (STAD) terhadap penguasaan konsep bank dan industri keuangan non-bank pada peserta didik kelas X Madrasah Aliyah Qamarul Huda Bagu tahun pelajaran 2024/2025. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian quasi eksperimen. Populasi dalam penelitian ini adalah seluruh peserta didik kelas X Madrasah Aliyah Qamarul Huda Bagu, dengan sampel yang diambil melalui teknik purposive sampling. Instrumen yang digunakan berupa tes penguasaan konsep dalam bentuk pilihan ganda yang telah divalidasi. Hasil penelitian menunjukkan bahwa terdapat perbedaan yang signifikan antara hasil penguasaan konsep peserta didik yang diajar menggunakan model Student Team Achievement Division (STAD) dibandingkan dengan yang menggunakan model pembelajaran konvensional. Hal ini dibuktikan melalui hasil uji statistik yang menunjukkan nilai signifikansi lebih kecil dari 0,05. Dengan demikian, dapat disimpulkan bahwa model pembelajaran STAD berpengaruh positif terhadap penguasaan konsep bank dan industri keuangan nonbank. Model ini disarankan untuk digunakan sebagai alternatif strategi pembelajaran aktif dalam meningkatkan pemahaman peserta didik terhadap materi ekonomi.
Upaya Guru dalam Meningkatkan Minat Belajar Siswa Kelas VIII pada Mata Pelajaran IPS melalui Metode Pembelajaran Inovatif di MTs Darul Ihsan Lelong Wiranti, Ria; Suandi, Suandi; Muzakir, Muzakir
Tirai Edukasi : Jurnal Pendidikan Vol. 8 No. 2 (2025): Tirai Edukasi Desember 2025
Publisher : Universitas Qamarul Huda Badaruddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37824/yf9em865

Abstract

Penelitian ini bertujuan untuk mendeskripsikan minat belajar siswa kelas VIII pada mata pelajaran Ilmu Pengetahuan Sosial (IPS) di MTs Darul Ihsan Lelong, mengetahui upaya guru dalam meningkatkan minat belajar melalui metode pembelajaran inovatif, serta mengidentifikasi kendala yang dihadapi guru dalam penerapan metode tersebut. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Subjek penelitian meliputi guru IPS dan siswa kelas VIII, sedangkan teknik pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa minat belajar siswa terhadap IPS masih tergolong rendah, yang tercermin dari kurangnya perhatian, partisipasi, dan antusiasme siswa dalam proses pembelajaran. Guru berupaya meningkatkan minat belajar dengan menerapkan metode inovatif seperti Problem Based Learning (PBL), diskusi kelompok, presentasi, serta penggunaan media digital berupa PowerPoint, LKPD, dan permainan edukatif Word Wall. Penerapan metode tersebut menciptakan suasana belajar yang interaktif dan menyenangkan, sehingga mendorong sebagian besar siswa lebih aktif dan termotivasi. Kendala utama yang dihadapi adalah keterbatasan sarana prasarana sekolah serta masih adanya siswa yang bersikap pasif. Dengan demikian, dapat disimpulkan bahwa metode pembelajaran inovatif berperan penting dalam meningkatkan minat belajar siswa, meskipun membutuhkan dukungan fasilitas dan strategi tambahan agar semua siswa dapat terlibat secara merata
Pengaruh Testimoni dan Diskon terhadap Keputusan Pembelian Sepatu New Balance: Peran Gender sebagai Variabel Moderasi pada Generasi Z Rida Haris, Kadarisman; Fadjar, Adfiyani; Muzakir; Ega Nugraha, Mohammad
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 04 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i04.2193

Abstract

This study aims to analyze the effect of testimonials and discounts on purchasing decisions for New Balance shoes in generation Z. The sample used in this study was 96 people with purposive sampling technique. The data were collected using a questionnaire and analyzed using the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS) with the help of Smart PLS 4.0 software. The results showed that testimonials and discounts partially had a positive and significant effect on purchasing decisions for New Balance shoes. In addition, testimonials and discounts also have a simultaneous positive and significant effect on purchasing decisions. These findings indicate that factors such as consumer reviews and discount offers have an important role in influencing purchasing decisions in generation Z, which can be a strategic consideration for companies in marketing New Balance shoe products to this market segment.
Analisis Teknikal dan Fundamental Terhadap Harga Saham (Studi Kasus pada Saham Perbankan BUMN yang Terdaftar di BEI pada Periode 2019-2024) Tinambunan, Juwita Merinda; Mardaleta , Mardaleta; Muzakir, Muzakir
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/93k8yt71

Abstract

This study aims to analyze the influence of technical and fundamental factors on the stock prices of state-owned banking companies listed on the Indonesia Stock Exchange (IDX) for the 2019–2024 period. The technical variables used include trading volume and stock price volatility, while the fundamental variables consist of Return on Assets (ROA), Return on Equity (ROE), and Earnings Per Share (EPS). The research method used is multiple linear regression with time series data. The results show that technical and fundamental factors simultaneously have a significant effect on stock prices. Partially, trading volume, volatility, ROA, ROE, and EPS have a positive influence on bank stock prices. This research provides an important contribution to investors, banking management, academics, capital market regulators, and the general public in making investment decisions in the state-owned banking sector.
Pengaruh Kualitas Layanan dan Citra Merek dalam Meningkatkan Kepuasan Tamu Hotel Santika Andriani, Novi; Fadjar, Adfiyani; Muzakir, Muzakir; Tambaru, Rachman
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i1.4243

Abstract

Purpose: This research aims to determine the effect of service quality and brand image on increasing guest satisfaction at Hotel Santika Palu. Methodology: The population in this study were visitors who stayed at the Hotel Santika Palu, the sampling technique was nonprobability sampling using Purposive sampling, the final sample was 90 respondents. This study used a quantitative approach method. Multiple linear regression analysis test was used in this study using the spss application version 24.0 Results: These results indicate that service quality and brand image have a positive and significant effect on increasing customer satisfaction, service quality has a positive and significant effect on increasing customer satisfaction and brand image has a positive and significant effect on increasing customer satisfaction. Thus, increasing both variables has the potential to strengthen guest satisfaction and increase their chances of returning to stay at Hotel Santika Palu in the future. Conclusion: The study concludes that service quality and brand image are critical factors in improving guest satisfaction. Strengthening these elements can enhance guest experiences and loyalty, which is essential for maintaining competitive advantage in the hospitality industry. Limitations: The limitation of this research is that it was only conducted at one hotel, namely Hotel Santika Palu, so the results cannot be generalized to other hotels with different characteristics or in different locations. Contribution: This research has implications for the importance of improving service quality and strengthening brand image as the main strategy in efforts to increase guest satisfaction.
Co-Authors Abdul Wahab Adfiyani Fadjar Adipta, Marazaenal Affandi Affandi Aglis Andhita Hatmawan, Aglis Andhita Agung Azzul Haq Al Munawir Alfian Amanda, Luvia Amaylia, Annisanur Andini, Mirna Ria Andri Yadi Paembonan Anis Kurlillah Anisah Arga, Dwi Prasiska Lena Arie Saputra Arief Rahman Arif Rahman Hakim Ariyani, Risma Arpan Putra, Kurniawan Aryani, Menik Ashari, Chica Riska Asriadi Asriadi Aulia Salsabila Azizi, Adhelia Nur Balqis, Syarifah Naila Benyamin Parubak Birwin, Alib Boihaqi Boihaqi Busrono, Lalu Muhammad Damrus, Damrus Darman, Darman Dasarja, Lalu Butsiawan Dedi Febrianto Defi Erlita Deni Saputra Dewa Ayu Diah Resty Dewiyana, Dewiyana Dhana, Chika Syahira Dharma, Dian Budi Dian Anggraini Dori Yuvenda Dwiwijaya, Kadek Agus Edi Mawardi Ega Nugraha, Mohammad Elimawaty Rombe Endang Listiowaty Erianda, Nora F Labiro, Richard Fadillah, Alfhi Fadillah, Muhammad Faigah A. Badjamal Faisal Abdullah Fajri Hadi Fakhrul Rijal, Fakhrul Farid Farizal, Teuku Faruq Lamusa Fatahillah, Zahrul Fatmayanti, Fatmayanti Firman Tatariyanto Fitriadi Fitriadi Fitriani, Farida Fitriani, Nurul Fitrianingsih, Ananda Fitrisam, Syarifah Aliyah Fitriyani, Meila Fajar Ghani, Azman Abdul Gusti Andika Yudhistira Hadawiyah, Robiyatul Hadijah Hadijah Haidir, Muhammad Haja Hamdi Harmen Hapri Ika Poigi Hardianti, Dina Harmaini Harmaini Harnida Wahyuni Adda Hasan, Fahri Abu Hasanah, Aninda Putri Hasanudin, Bakri Hasbullah Hasbullah Hasnita, Hasnita Helmi Noviar Hesti Evrianti Hidayat , Muhammad Rahmat Hidayat, Muhammad Rahmat Hidayati Hidayati Hilpiana, Lina I Gede Ratnaya I Gst Putu Sudiarta I Made, Sutajaya I Wayan Widiana Idham Idham Idris Idris Iing Pamungkas Ika Marlisa Ikhsan Fajri, Ikhsan Imam Yazid Indabestari Indra Basir INDRA PRATAMA PUTRA SALMON Intan Nuraini IRA NURIYA SANTI Irawan, Heri Tri Irmalis, Amsal Iskandar Iskandar Islam, Azizah Fajar Jalaluddin, T. Jalil, Ivon Jalil, Ivon Jalil, Muhammad Jayawarsa, A.A. Ketut Junaidi Junaidi Juniar, Fira Kamid, Kamid Karim, Dhifa Latifah Karimah, Nada Kariza, Nur karmila karmila Kasim, Abdul Farid Keumala, Cut Muftia Khairul Hadi Komanik, Ida Jaya Kurniawati, Wiwien Kusumaningsih, Dewi Pramesty L. Hasan Ashari Ladong, Fadhilah S. Lani Dasopang, Zahra Omas Lea Amanda Sari Leli Putri Ansari Lendra Yenti Lestari, Suci Ayu Liandi, Andika Lina, Siti Rosa Lintangsari, Vanesa Lorenzo, Khaerunisa Putri M. Kafrawi Al-Kafiah Samsu M. Yasep Setiawan Maghfira, Muthia Mahardika, Daffa mahdani, said Maidi Saputra Mandaraira, Fitria Mansari, Mansari Mansur Mardaleta , Mardaleta Mardani, Mohammad Mariadita, Icha Marselaa, Anis Marsha, Farha Aulia Marwan Marwan Maryana Masbur Masbur Maskuri Sutomo Masnun Masnun Masyitah Masyitah Masykur, Masykur Maulana, Riza Anta Maulidasari, Cut Devi Mawarzani , Sapka Mawarzani, Sapka Maya Ussifa Trihandono MMSI Irfan ,S. Kom Mohammad Irfan Mufti Mohammad Zeylo Auriza Morisna, Titin Muh Afandi Muhammad Aqil Muhammad Ardiansyah Muhammad Asir Muhammad Faisal Muhammad Ichsan Muhammad Iqbal Muhammad Rapi Muhammad Ridha Adhari, Muhammad Ridha Muhammad Yanis Muhammad Yusuf Mukhlizar, Mukhlizar Mulana, Zaki Mulisa, Mulisa Mulyanti Mulyanti Munawar Munawar Munawir Munawir Murhaban Murhaban Murhaban Musdalifah, Inayah Nadifah Muslim Zainuddin Muzakkir Nadhifah, Zahra Ariella Nadya, Yusri Nafia, Mar'atun Nanny Harmani Nasrullah Nasrullah Nenden Hendayani Ngatiningrum , Sasi Nislawati, Nislawati Nita Nofryanti , Nofryanti Novi Andriani, Novi Novianti, Ditya Putri Noviar, Noviar Nugraha, Gartika Nur Asrawati Nur Azmi, Nur Nur Hasanah Nurcahaya, Nurcahaya Nurhidayah Nurhidayah Nurhidayah Nurkhatijah, Nurkhatijah Nurma Dewi Nurmalawati, Nurmalawati Nursyofia, Nasya Nur’Asia Nur’Asia Oktafia, Dina Oslami, Ahmad Fikri Parani, Syamsul Bahri Dg Parani, Syamsul Bahri Dg. Patiran, Akbar Ponirin Ponirin Ponirin, Ponirin Pramanda, Ryan Pribadyo, Pribadyo Pricylia Chintya Dewi Buntuang Purmadi, Ary Putra, Alfridho Pramandanu Putra, M. Nizar Perdana Putri Ananda Sari Raden Mohamad Herdian Bhakti Rahman, Muhammad Abdul Rahmat Hidayat, Muhammad Rahmat Mubaraq Raihan Raihan, Raihan Ramadhani, Wanda Raungku, Ayu Azhari Refrenadi Hairi Restutanti Borman, Restutanti Reza Salima Riani Riani, Riani Rida Haris, Kadarisman Ridha, Ismu Rina Pratiwi Pudja I. A Rinaldi Idroes riza ulhaq Rizaldi, Rizaldi Rizki, Maulana Roehan, Herma Avita Rombe, Elimawati Rozi, Anhar Rusdi Rusdi Rusdi Ruslan Ruslan Sa'adati, Nurul Sabina, Dewini Putri Safwandi SAHABUDDIN SAHABUDDIN Sahabudin Sahabudin, Sahabudin Sahiran, Sahiran Sahrudin , Sahrudin Said Abadi Said Fadhlain Sailal Arimi Salingkat, Syarif Salliyuana, Cut Sanusi Sanusi SANWANI SANWANI, SANWANI Saputra, Agam Sasilintang, imadulhaq Razan Satani, Helmi Syahru Septiawan, Eky Setiawati, Tuti Silvia Agustina Siti Aisah Siti Nurhalimah Sofia Sofia, Sofia Sri Agustina, Sri Sri Astuti, Agusta Sri Suwarsi Suandi Suandi Suandi Suardi Suardi Sudarman Sudarman Sulistyahadi, Sulistyahadi suparman suparman Suparman Suparman Suryadi Suryadi Syahir Natsir Syahril Syahril Syahril Syahril Syamsul Bachri Syamsul Bachri Syamsul Bahri Syiva, Faras Muthia T. M. Azis Pandria Tallesang, Mukhtar Tambaru, Rachman Tania, Bella Tinambunan, Juwita Merinda Umar Syarifuddin Umi Narimawati Untung Suprihadi, Untung Vidyarini, Andra Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih, Yayuk Eko WANTI, ASMA Wayan Suastra Wibawa, Restu Widiantoro, Harry Wijaksono, Ali Wiranti, Ria Wulan Dari Puspita Y, Fadhil Yantoro, Yantoro Yohana Yohana, Yohana Yohana Yuliana Yuliana Yulizar Pramudika Tawil Yundari, Yundari Yusnaidi, Yusnaidi Yusnawati, Yusnawati Zahara, Zakiya Zakia, Titin Zakiyah Zahara Zeki, Muhammad Zhafira, Nabila Hilmy Zian Zilziana