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Ludi Wishnu Wardana

Universitas Negeri Malang

Author-ID : 3329482

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Problems of Business Education in High School Students : Systematic Literature Review (SLR) Shofia Azahra; Akha Anis Fitriah; Nurul Wahyuni; Ludi Wishnu Wardana; Aniek Indrawati; Bagus Setiawan; Dieva Zahrohtu Anfi
Journal of Management and Social Sciences Vol. 2 No. 2 (2023): May : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i2.275

Business education should have started from the beginning of education, one of which is at the high school level. Currently in Indonesia itself, entrepreneurship subjects are also one of the subjects that must be taken by high school students. This research is a systematic literature review (SLR) that discusses business education problems in high school students. Literature study research is a process or activity of collecting data from various literatures such as books and journals to compare the results of one research with another. There are 10 articles related to business education problems in high school students, these 7 journals will be used in answering the next problem formulation. From several articles that have been reviewed, there are several determinants of business education problems in high school students including the influence of the school environment, community environment and lack of student knowledge and students' emotional attitudes.

Digital Marketing Literacy as A Mediation of Online Business Readiness Influenced by Entrepreneurship Education (Study on Business Operators in Malang Raya) Brian Wicaksono Ardiansyah; F. Danardana Muwarni; Ludi Wishnu Wardana; Farij Ibadil Maula
Journal of Applied Business, Taxation and Economics Research Vol. 2 No. 6 (2023): August 2023
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v2i6.203

The current post-pandemic situation of COVID-19 presents challenges for business actors as well as challenges for the state to maintain the existence of the economy. There are many sectors of the domestic and global economy that are affected. The impact of the pandemic has been most felt in the micro, small and medium enterprise (MSMEs) sector. This is what makes the condition of MSMEs and micro and small entrepreneurs, especially in Malang Raya, paralyzed and decreased. If the country wants its economy to progress, it is important to increase businesspeople. Currently, one of the most popular forms of business in Indonesia is making purchases online. This research has implications for the development of the Unified Theory of Acceptance and Use of Technology (UTAUT) theory, a technology acceptance model that was developed based on the amalgamation of other existing technology acceptance models. As described above, this research has a novelty by completing the gaps of previous studies, conducting a comprehensive study of the online business readiness of MSMEs in Malang Raya with digital marketing literacy as a mediating variable. This research uses quantitative methods. The research population of business actors in Malang Raya with a sample of 260. Data analysis used SEM PLS. Based on the research results, it is stated that entrepreneurship education can increase the online business readiness of MSMEs in Malang Raya. Entrepreneurship education can increase digital marketing literacy of MSMEs in Malang Raya. Digital marketing literacy can improve online business readiness for MSME actors in Malang Raya. Entrepreneurship education can improve online business readiness through digital marketing literacy for MSMEs in Malang Raya. Online business readiness can be increased with good quality entrepreneurship education supported by good digital marketing literacy.

The Effect Of Digital Marketing And Product Variety On Purchasing Decisions Mediated By Brand Image In Bakso President Rike Selviasari; Sudarmiatin Sudarmiatin; Ludi Wishnu Wardana
Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 4 (2023): November : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v1i4.1396

This study aims to investigate the effect of digital marketing (X1) and product variety (X2) on purchasing decisions (Y) with brand image (Z) as a mediator in the context of Micro, Small and Medium Enterprises (MSMEs) in Malang City, namely Bakso President. The population of this study were Instagram and Tiktok followers and the sample of this study were 327 respondents. This research technique uses proportional random sampling. This research analysis uses SEM-PLS. The results of this study highlight the importance of a thoughtful digital marketing strategy and high-quality product variety in building a strong brand image. The findings also underline that a positive brand image has a positive impact on consumer purchasing decisions at Bakso President. The practical implication is that MSMEs can utilize brand image as a strategic asset to improve their competitiveness and business growth.

Marketing Strategies To Create Competitiveness In MSMEs In Kampung Tahu Kediri Rafikhein Novia Ayuanti; Sudarmiatin Sudarmiatin; Ludi Wishnu Wardana
Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 4 (2023): November : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v1i4.1464

Kampung Tahu Kediri, an area renowned for its production of authentic and high quality tofu, provides promising business opportunities for tofu traders. In the midst of increasingly fierce competition in the food and beverage industry, traders need to understand the importance of effective marketing strategies to build a strong competitive advantage. Tofu, as a traditional Indonesian dish, has great potential By applying an approach based on research that is recognized nationally and by experts, tofu traders in Kampung Tahu Kediri can get strong guidance in facing marketing challenges and maintaining the sustainability of their business. It is hoped that, by adopting effective marketing strategies, traders will increase consumer awareness of tofu products produced by traders in Kampung Tahu Kediri, expand the market share of tofu traders, increase consumer satisfaction, build a strong brand image for tofu traders in Kampung Tahu Kediri.

The Effect of Social Media Marketing, E-WoM on Purchase Intention Mediated by Brand Image and Brand Trust: Halal Product FnB MSMEs in Malang City Iva Khoiril Mala; Sudarmiatin; Ludi Wishnu Wardana
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.6358

The aim of this research is to evaluate the most popular internet activity among Indonesian internet users, namely social networking. Social media that is currently popular among people is Instagram, Tiktok, Twittwer, Facebook, etc. This research uses quantitative methods with an explanatory research approach. The analysis technique for this research is purposive sampling. The research population is all Halal FnB MSMEs in the city of Malang and the research sample is 380 Instagram followers. Data analysis using SEM-PLS with SmartPLS 3.0. The research results show that hypotheses 1 to hypothesis 12 are that social media marketing and E-WoM have a positive and significant effect on purchasing decisions mediated by brand trust and brand image.

Digital Based Non-Formal Business Education in Improving the Creative Economy: Systematic Literature Review (SLR) Juwairia Juwairia; Fika Septiandari; Lusiana Pratiwi; Aniek Indrawati; Ludi Wishnu Wardana; Farij Ibadil Maula
International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities Vol. 1 No. 2 (2023): May : International Journal of Education, Language, Literature, Arts, Culture,
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/ijellacush.v1i2.79

Technological developments at this time have an impact on all groups to be more competent in their use. Unfortunately, the use of this technology is still used as an object of communication and consumption, does not provide economic productivity for business development. The community should be aware of and make a big contribution to poverty alleviation activities through digitalization. One of them is that the community needs to increase business knowledge through non-formal business training/education. Along with digital developments and business knowledge, it is hoped that the community will be able to improve the welfare of their families by carrying out creative economic activities. The creative economy in this study is the management of a business in making decisions and implementing them related to the allocation of limited resources among its various members by taking into account the abilities, efforts and desires of each. Even though at first the creative economy was carried out more by the community as a side job and to increase household income, in its development it has become the main source of income if done seriously. The purpose of this study was to find out the portrait of digital-based non-formal business education in improving the creative economy. The method used in this research is Systematic Literature Review (SLR) by collecting and analyzing journals related to keywords. Based on the literature study conducted, it was found that digital business knowledge can improve welfare by carrying out creative economic activities. Another fact is that it has a big role in the development of Micro, Small and Medium Enterprises in Indonesia, especially in the context of poverty alleviation. Technological developments also have a positive impact on practical digital business opportunities. The results of this research have implications for the government and non-formal educational institutions to continue to make programs related to the digital-based creative economy, be it seminars, webinars, training or mentoring.

Implementation of Entrepreneurship Learning in Business Centers at the Vocational High School Level: Systematic Literature Review (SLR) Kurnia Fatmawati; Estu Setyo Purwantiningsih; Ryzka Anggar Kusuma; Aniek Indrawati; Ludi Wishnu Wardana; Adelia Rahma
International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities Vol. 1 No. 2 (2023): May : International Journal of Education, Language, Literature, Arts, Culture,
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/ijellacush.v1i2.80

The purpose of this study was to determine the management of Business Centers in Vocational High Schools (2) the effectiveness of the role of Business Centers as entrepreneurship learning units in Vocational High Schools, (3) Empowerment of Business Centers as a means of fostering entrepreneurial characteristics in students. The method used in this research is Systematic Literature Review (SLR) by collecting and analyzing journals related to keywords. Based on the literature study conducted, it was found that the Management of Vocational High School Business Centers has an average of 3 sections. The first part is the photocopy room, used for the practical activities of students majoring in Office Administration and Sharia Banking, the second part is the production room, used for the practical activities of the marketing department, the third is the entrepreneurship room, used for students majoring in Marketing, but students majoring in Office Administration, Accounting, Banking Syariah is also actively involved in the management of the Business Center in the entrepreneurship space. (2) The role of the Business Center as an entrepreneurship learning unit in Vocational High Schools is very good as can be seen from the increasing enthusiasm of students in participating in entrepreneurship learning, with the Business Center students have a place to practice entrepreneurship theory that has been taught by the teacher. In addition, students become tenacious, creative and active in doing entrepreneurial assignments given by the teacher. (3) Empowerment of the Business Center as a means of cultivating entrepreneurial characteristics for students has gone well, it can be seen from some students, most of the students have been able to read business opportunities, and can manage sales finances. Thus it can foster the characteristics of an entrepreneurial spirit in students.

Entrepreneurship Character Education in Elementary Schools: Systematic Literature Review (SLR) Eko Setiono; Zahidah Ismah Nabilah; Febriana Fitri; Aniek Indrawati; Ludi Wishnu Wardana
International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities Vol. 1 No. 2 (2023): May : International Journal of Education, Language, Literature, Arts, Culture,
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/ijellacush.v1i2.81

Research objectives 1) application of character education 2) Implementation of Entrepreneurship Learning for elementary school formal education students. Character Education, especially at the Elementary School level, in entrepreneurship learning has a big challenge to be able to provide enlightenment to students through the learning process about the need for entrepreneurial behavior that is not only self-interest oriented, but economic behavior that must also be oriented to the interests of the people, through learning. entrepreneurship. The method used in this research is Systematic Literature Review (SLR) by collecting and analyzing journals related to keywords. Based on the literature study conducted, it was found that Entrepreneurship character education at the Elementary School level applies habituation and cultivation of several entrepreneurial values, namely the value of honesty, Discipline Value, Independent Value, Leadership Value, Creative Value. several models of entrepreneurship learning, namely market day which is routinely carried out by schools. There are 2 main activities carried out by the school in one year, the first is holding a book exhibition bazaar, and a culinary exhibition bazaar by grade 6 students at the end of each semester. Marketday is in the form of a book fair, usually schools cooperate with malls or publishers.

A Bibliometrik Analysis of Crowdfunding in Smes : A Decade Study Based on Sopus Scientific Mapping Edi Murdiyanto; Sudarmiatin; Ludi Wishnu Wardana
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i4.6644

This study aims to describe and illustrate quantitative bibliometrics. Validity and relational techniques were used to generate outcome findings and map research themes, impacts, directions, and collaboration trends. Topic classification is also included to review results from different types of analysis. The theme of the Scopus publication is SMEs Crowdfunding. This began to be heavily researched in 2019 and peaked in 2020. From the analysis, it is stated that SMEs Crowdfunding is widely discussed in relation to various research themes. One of the interesting ones is related to women entrepreneurship. SMEs have difficulty accessing funding, so the emergence of Crowdfunding is an alternative financing. Bibliometric analysis is used to examine bibliographic data collected from the Scopus database. SMEs have difficulty accessing funding, so the emergence of Crowdfunding is one of the financing alternatives. Bibliometric analysis is used to test bibliographic data collected from the Scopus database.

Analysis of the Effect of Entrepreneurship Education and Entrepreneurial Mindset on Entrepreneurial Skills using use of Social Media as a Mediator Variable at SMKN & SMKS with Marketing Expertise Programs in Mojokerto Regency Nurul Wahyuni; Ludi Wishnu Wardana; Titis Shinta Dhewi
East Asian Journal of Multidisciplinary Research Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i12.6850

Business is often discussed in all forums and media, as evidenced by many teaching methods, and business is now a required course in many higher and basic universities (Lockma & Schirm, 2020). In this research, we use several methods using partial least squares equation modeling (PLS-SEM) to estimate and confirm the given hypotheses. This study uses Google Forms to collect information on employment and secondary school students in Mojokerto Regency. The respondents to this study are 346 respondents from three schools targeted for this study. Entrepreneurship education has therefore been shown to be incapable of explaining social media use or entrepreneurial skills. However, theories of entrepreneurship can explain social media use and entrepreneurial skills. Additionally, market perception will have a greater impact on the market if it is improved using social media as an indicator. At the same time, although business education is strong using social media as an intermediary, it does not appear to have a greater impact on the ability to do business.

Co-Authors - Subhan A, Prihastya Raehana Abdul Wahab Abdullah Syakur Novianto Abdulloh Abdulloh Adelia Rahma Adelia Rahma Adi Hermawansyah Adinata, Alberta Aditya Baskoro Agnes Dini Mardani Agung Winarno Agus Hermawan Agus Hermawan Agus Kurniadi, Agus Agus Salim Agus Sumanto Agus Sumanto Agus Wibowo Agus Wibowo Agustin, Resty Ahmad Andrianto Ahmad Happy Nashrullah Ahmad Wahyudin Ahmad Wahyudin Aida Dwipriwanti Ainun Fuad Aji Prasojo Aji, Wasis Jatmiko Akha Anis Fitriah Alamsyah, Eko Alifah, Luthfi Nur Alimaningtyas, Deni Amalia, Nabila Amar Ma'ruf Genteng AMELIA SETYAWATI Amelia Setyawati AMELIA SETYAWATI, AMELIA Amelia Sugangga Amelia Sugangga Amenah Amenah Amin, Muhammad Sirojuddin Ananda Sriphol Ananta, Shahrul Dwi Andy Prasetyo Wati Aniek Indrawati Ari Purwianti Arif Isnaini Ashari, Regita Niken A’isy Fiklil Bachrodin, Hanis Bagus Setiawan Bagus Shandy Narmaditya Bakhrudin Bakhrudin Banu , Syahar Binti Mohd Mustamil , Norizah Brian Wicaksono Ardiansyah Budi Eko Soetjipto Chamdan Purnama Choirunnisa, Salsabila Safitri Chozin Christian Tjatur Cipto Wardoyo Darman, Andrianus desi kristanti, desi Dewi Diah Fakhriyyah Dewi, Anita Sumelvia Dian Mulyasari Dian Mulyasari Dian Tantri Diana Ambarwati Dias Intan Sholatiah Dieva Zahrohtu Anfi Dika Ayu Adininggar, Dika Ayu Dita Rachmawati Djoewita Djoewita Djoewita Djoewita Djoko Dwi Kusumojanto Dodyk Brahmatiyo Dwi santoso Dwi Wahyudi Dwivamilu Irianti Putri Dyah Ayu Fitriastuti Edi Murdiyanto Eka Febrianti, Silvia Eko Juni Wahyudi Eko Mety Setyowati Eko Mety Setyowati Eko Setiono Elfia Nora, Elfia Emilia Nur Cholifah Eni Noviani Erlina Puspita Istikomah Erwin Syahputra, Erwin Estu Setyo Purwantiningsih Esvanti, Mirza F. Danardana Muwarni Farij Ibadil Maula Fatmasari Endayani Fauzi, Khoiron Febriana Fitri Fika Septiandari Fitriadi, Agus Fitriah, Akha Anis Fitriastuti, Dyah Ayu Fransisca Ucik Pudjiastuti Fuji Santoso Fulgentius Danardana Murwani Fulgentius Danardana Murwani Fulgentius Danardana Murwani Ghozali, Mohammad Syukri Ghozali Gleydis Harwida Hanik Munaddifah Hanis Bachrodin Hari Wahyono Haribowo, Siget Fitrianto Hariyanti, Sri Harwida, Gleydis Heny Kusdiyanti, Heny Heri Pratikto Hevni Rahmania Husnah, Eni Mabarofiatul Ibadil Maula, Farij Ilham, Rachmad Imam Bukhori Imaniyah, Sari Ayu Indah Datin Nadliroh Indah K, Luluk Nur Indira Oktavianti Iradah Rahman Iradah Rahman Irfan Taufik, Irfan Irianto Uripan, Koen Irma Suryandari Irvan Agung N Ismawati, Lilik Iswanto, Huddy Iva Khoiril Mala Ivan Widjaja Iwan Agus Darmawan Izzatul Luthfiah Rahman Jaelani, Meta Humaira Jayanto, Septian Angga Dwi Jazuli Jazuli, Moh. Nasir Juwairia Juwairia Juwairia, Juwairia Konsultindo, Christian Tjatur Budi Kurnia Fatmawati Kusumawardani, Luluk Nur Indah Lailatul Rohmah Lailatul Rohmah Landreas Utama Lie Lestari, Ana Dwi Setyo Lestari, Yogi Dwi Lilik Ismawati Lilik Ismawati Lusiana Pratiwi Luthfi Nur Alifah M. Adi Trisna Wahyudi Mafatikhul Huda, Muhammad Rifqi Maghfiroh Maghfiroh Magwin, Dwi Ikrar Malik, Mochammad M. Manalu, Hotmarilitua Maretasari, Rina MARIA BINTANG Markhamah, Siti Martha, Jefry Aulia Maula, Farij Ibadil Mirza Esvanti Moch. Wahyu Widodo Moh Nasir Jazuli Moh. Faizin Moh. Ilham Mohamad Bastomi Mohammad Hari Mubarokah, Rovia Titin Muhammad Maulana Ibrahim Muttaqien, Zaenul Nabila Amalia Nafisah Nafisah Nafisah, A’isy Fiklil Najimul Baldan Narisin Narisin Nasikh Nasikh Ningrum, Vira Setya Novilia, Evita Nurika Restuningdiah Nuril Aulia Munawaroh Nurjayanti, Atri Yunita Nurul Wahyuni Nurul Wahyuni NURYANTI, RIZKY Nyuherno Aris Wibowo Nyuherno Aris Wibowo Osiyo, Immanuel Ustradi Prabowo, Stanley Pratiwi, Galuh Aulia Pratiwi, Kunti Endah Pratiwi, Rani Julia Prihastya Raehana.A Pudjiastuti, Fransisca Ucik Puji Handayati Purwantiningsih, Estu Setyo Purwianti, Ari Putri, Erna D. S. R Rizky Nuryanti Rachmad Hidayat Rachmad Hidayat Rachman, Tutut Arif Rachmawati, Dita Rafikhein Novia Ayuanti Rafikhein Novia Ayuanti Ragil Retno Palupi Rahman, Iradah Rahman, Izzatul Luthfiah Rahmawati Rahmawati Rakei Yunardhani Ratih Febrianti Rayyan Sugangga Rayyan Sugangga Restu Millaningtyas Ria Indra Novita Rianzah Munawaroh Rieska Maharani Rike Selviasari Rike Selviasari RIZKY NURYANTI Ryzka Anggar Kusuma Saiful Anam Saiful Arif Saiful Arif santoso, fuji Sari Ayu Imaniah Satia Nur Maharani Sa’diyah, Yuni Aminatus Shofia Azahra Sidyawati, Lisa Siska Purwanti Siti Nur Khoiriyah Siti Rahayuningsih Soetjipto , Budi Eko Sopiah Sopiah Sopiah, Sopiah Sri Umi Mintarti Sri Wileng Sri Wilujeng Sri Yuliani Pangesti Sriarianie Sriarianie Sudarmiatin Sugangga, Rayyan Sugeng Hadi Utomo Sugihartono, Agus Sumiati Sumiati Sumiati Sunariyadi SUTOMO Sutomo Sutomo Sutoyo Syafitri, Dinda Syafrozi Haqi Thusy Tiara Saraswati Tiara Saraswati, Thusy Tita Ratnawati Titis Shinta Dhewi, Titis Triono, Edy Tristanto, Aris Wahyu Uki Yonda Asepta Umar, Haniatur Rofiqoh Umi Nadhiroh Umi Nandiroh Ustadus Sholihin Ustradi Osiyo, Immanuel Utami, Rizki Amalia Wahyuningtiyas, Nanik Wardana Wardana Wardani, Yusnita Wati, Andi Prasetyo Wening Patmi Rahayu Wibowo, Nyuherno Aris Yosi Mariana Yuli Agustina, Yuli Yuli Soesetio Yuni Aminatus Sa’diyah Yusuf Yusuf Yusuf Zahidah Ismah Nabilah Zahro, Aizatuz Zahroh, Ainun

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