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All Journal International Journal of Evaluation and Research in Education (IJERE) Jurnal Ilmu Manajemen (JIM) JAM : Jurnal Aplikasi Manajemen JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Pendidikan Ekonomi & Bisnis Jurnal Kompilasi Ilmu Ekonomi (KOMPILEK) IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Penelitian Teori & Terapan Akuntansi (PETA) JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN WIDYA LAKSANA Jurnal Entrepreneur dan Entrepreneurship Jurnal Penelitian Manajemen Terapan (Penataran) International Journal Of Science, Technology & Management (IJSTM) International Journal of Business, Law, and Education Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Applied Business, Taxation and Economics Reseach Social Science Studies EKONOMIKA45 Jurnal Ekonomi dan Bisnis Digital (MINISTAL) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Brilliant International Journal of Management and Tourism (BIJMT) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Pendidikan Administrasi Perkantoran (JPAP) Formosa Journal of Science and Technology (FJST) Formosa Journal of Applied Sciences (FJAS) Jurnal Ilmu Sosial dan Humaniora Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Educational Analytics Journal of Finance and Business Digital (JFBD) Jurnal Sistim Informasi dan Teknologi Asian Journal of Management Analytics Jurnal Ilmu Sosial, Pendidikan Dan Humaniora International Journal of Business and Applied Economics (IJBAE) Journal of Management and Social Sciences Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia International Journal of Economics and Management Research Economics and Business Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce International Education Trend Issues Jurnal bintang manajemen Jurnal Manajemen Riset Inovasi Jurnal Riset Manajemen West Science Journal Economic and Entrepreneurship International Journal of Management Research and Economics Jurnal Riset dan Inovasi Manajemen Socius: Social Sciences Research Journal International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities IIJSE International Journal of Educational Technology and Society Nusantara Economics and Entrepreneurships Journals International Journal of Economics and Management Sciences International Journal of Economics, Management and Accounting Green Inflation: International Journal of Management And Strategic Business Leadership Economic Education Analysis Journal International Journal of Business and Quality Research International Journal of Technology and Education Research International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science Society International Journal Business, Management and Innovation Review IJHABS Global Management: International Journal of Management Science and Entrepreneurship Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research
Ludi Wishnu Wardana
Universitas Negeri Malang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Public Health Social Sciences Transportation Other

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The Influence of Service Quality, Prices and Promotions on Student Satisfaction in Following the Course at the Study Institution Mr. Bob English Club Pare Kediri Rafikhein Novia Ayuanti; Sudarmiatin Sudarmiatin; Ludi Wishnu Wardana
Formosa Journal of Science and Technology Vol. 2 No. 11 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v2i11.6679

Abstract

In this era of globalization, there are various types of education patterns, one of which is non-formal education. The Mr.BOB course institution is one of the most popular course institutions. Whether it is seen in the testimonials of its members or whether the institution recognizes it and tries to always maintain it. This research examines the influence of service quality, price, and promotion on student satisfaction when taking courses at the Mr. Bob English Club Pare Kediri tutoring institution. This type of research uses quantitative and causal methods (causal research).
The Success of Viral Videos on YouTube as a Growth Driver for MSMEs (Micro, Small, and Medium Enterprises) Moh. Ilham; Sudarmiatin Sudarmiatin; Ludi Wishnu Wardana
Formosa Journal of Science and Technology Vol. 2 No. 11 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v2i11.6990

Abstract

Viral videos on YouTube have become an important source in the growth of Micro, Small and Medium Enterprises (MSMEs). This research aims to analyze 12 viral YouTube message videos with views above 1 million in the context of MSMEs (using the hashtag #UMKM). An in-depth literature review is used to understand the theoretical basis of the viral video phenomenon and how it can be an effective instrument in supporting MSME business growth. Research methods include analysis of video content, including elements that lead to virality, impact on brand awareness, and increased sales. The results of this research reveal important messages, such as creativity, emotional appeal, the use of appropriate keywords, and a positive impact on the growth of MSMEs.
The Effectiveness of Entrepreneurship Education and Digital Literacy on Online Business Success with Entrepreneurial Mindset as A Moderating Variable (Study at Madrasah Aliyah in Mojokerto District) Ria Indra Novita; Ludi Wishnu Wardana; Agus Sumanto
Journal of Educational Analytics Vol. 2 No. 4 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jeda.v2i4.6875

Abstract

Digital literacy is the ability to read, write and save digital text/content in digital format. Digitalization involves many changes and affects entrepreneurs and businesses. This study uses several methods using partial least squares linear regression (PLS-SEM) to estimate and confirm the given hypotheses. This study used Google Forms to collect data on Madrasah Aliyah students in Mojokerto regency. The respondents to this study are 356 respondents from three schools targeted for the study. The results show that digital culture cannot explain the success of online businesses. However, the study of entrepreneurship can explain how to do business and how to do business online. Furthermore, if business training and digital literacy support entrepreneurship as a medium, it will have a greater impact on online commerce.
Internalization of Economic Education through Family Financial Management of Fishermen of Prigi Beach Watulimo Trenggalek East Java Erlina Puspita Istikomah; Wening Patmi Rahayu; Ludi Wishnu Wardana
Journal of Educational Analytics Vol. 2 No. 4 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jeda.v2i4.6894

Abstract

The aim of this research is to describe the internalization of economic education in fishing families at Prigi Beach, Tasikmadu Village, Watulimo District, Trenggalek Regency through family financial management. The research used qualitative methods with 12 respondents who live in Tasikmadu Village. The results of the research show that in financial management fishing families do not record income and income, budget and make shopping lists. Deliberation with your partner is carried out to decide on mutual needs and prioritize needs over desires. When income increases, fishermen tend to realize needs that have been postponed, invest in jewelry and land, and save independently. The internalization of economic education in fishing families is mostly carried out by example through real practice in production and consumption activities, verbal explanations in the form of advice, as well as behavioral demands that are relevant to economic topics and open to the family's financial condition. Pocket money is a learning medium to provide confidence in managing children's money, advise children in determining their personal needs, teach them to save and set aside pocket money, and teach children discipline in carrying out consumption activities, such as asking permission.
Determining Online Business Readiness Among Vocational School Students Throughout Banyuwangi Lailatul Rohmah; Puji Handayati; Ludi Wishnu Wardana
Journal of Educational Analytics Vol. 2 No. 4 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jeda.v2i4.6933

Abstract

In the digitalized Society 5.0 era, online businesses, particularly in Indonesia, have flourished with rapid technological changes. This research investigates the impact of entrepreneurship education and digital marketing literacy on the entrepreneurial attitudes of Vocational High School students in Banyuwangi, Indonesia, utilizing the Theory of Planned Behavior. Implications include significant contributions to SMK entrepreneurship education curriculum development and insights into factors influencing students' readiness for online businesses. Anticipated outcomes involve SMK students evolving into successful online entrepreneurs, contributing to local economic development. This quantitative study used Structural Equation Modeling based on Partial Least Square variance, employing Smart PLS 3.3 for analysis. Effective entrepreneurship education enhances preparedness and contributes to a robust entrepreneurial attitude. In summary, digital marketing literacy and entrepreneurship education complement each other, with students' attitudes linking the quality of both to their readiness for online businesses.
The Impact of Non-Formal Entrepreneurship Education on Entrepreneurial Motivation among PKBM Learners in Banyuwangi: Exploring Entrepreneurial Attitude as a Mediating Variable Dian Mulyasari; F. Danardana Murwani; Ludi Wishnu Wardana
Journal of Educational Analytics Vol. 2 No. 4 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jeda.v2i4.6934

Abstract

The purpose of this research about Community Learning Activity Centers (PKBM) in Banyuwangi emerge as pivotal entities, crucial for elevating the quality of non-formal learning and providing support to learners during the crisis. Focused on mitigating the substantial repercussions of the Covid-19 pandemic on education and the economy, the strategy employed centers on enhancing the quality of non-formal education in PKBM to harness the community's potential. The research's urgency is underscored by the potential to enhance skills and competencies among PKBM beneficiaries, particularly in the entrepreneurial sphere. Findings underscore that Non-Formal Entrepreneurship Education significantly and positively influences Entrepreneurial Motivation, both directly and mediated by Entrepreneurial Attitude.
Do Innovation and Creativity Product Food and Beverage for Marketing Performance of MSMEs? The Role of Competitive Advantage Diana Ambarwati; Sudarmiatin; Ludi Wishnu Wardana
International Journal of Business and Applied Economics Vol. 2 No. 6 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v2i6.6567

Abstract

This study intends to ascertain how food and beverage product innovation and creativity affect marketing performance via competitive advantage for MSMEs that are Aspemtari members. A questionnaire was used to collect data for this study, which was conducted using a quantitative methodology. Members of MSMEs make up both the population and sample in this study. The Aspemtari person has 45 members. Sampling method utilizing saturated samples and SmartPls analysis as a support tool. The findings of this study, product innovation has a positive and significantly effect on competitive advantages. However, creative output does not significantly and negatively effect competitive advantage. Innovation product and innovation and creativity product not has a positive and significant effect on marketing performance. Competitive advantage has an effect positive and significant on marketing performance Aspemtari MSMEs.
OPTIMALKAN POTENSI BUDIKDAMBER : INOVASI EKONOMI DI LAHAN TERBATAS PONDOK PESANTREN NURUL ISLAM MOJOKERTO Jefry Aulia Martha; Ludi Wishnu Wardana; F Danardana Murwani; Budi Eko Soetjipto; Farij Ibadil Maula; Gleydis Harwida
Jurnal Abdimas UNU Blitar Vol 5 No 2 (2023): Volume 5 Nomor 2 : Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/jppnu.v5i2.253

Abstract

Pengabdian masyarakat ini bertujuan untuk meningkatkan produktivitas ekonomi Pondok Pesantren Nurul Islam Mojokerto melalui pemanfaatan budikdamber di lahan sempit. Workshop dan pendampingan dilakukan untuk memberikan pengetahuan dan keterampilan kepada santri dalam budidaya ikan lele dalam ember. Selain itu, konsep akuaponik diterapkan dengan menanam tanaman kangkung dan pakcoy di atas kolam ikan untuk meningkatkan hasil panen dan pendapatan tambahan. Hasilnya, santri berhasil memanfaatkan lahan sempit secara optimal, menghasilkan ikan lele dan sayuran dengan cara yang ramah lingkungan. Produk budikdamber diolah dan dipasarkan melalui digital marketing, memberikan peluang usaha dan pendapatan tambahan bagi pondok pesantren. Selain aspek ekonomi, kegiatan ini juga memberikan pembelajaran praktis dan peningkatan kemandirian kepada santri. Dengan demikian, pemanfaatan budikdamber di pondok pesantren tidak hanya berkontribusi pada ekonomi lokal, tetapi juga pada pendidikan dan kesejahteraan santri.
MSMES Success Strategy: Unveiling the Secrets of Inspiring Small Business Success Ahmad Wahyudin; Sudarmiatin Sudarmiatin; Ludi Wishnu Wardana
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.364

Abstract

Identify and analyze key factors that lead to success in micro, small, and medium-sized enterprises (MSMES). This research aims to provide in-depth insigh into the strategies used by successful MSMES, with the hope of providing practical guidance to other UMKM. The research methods used include surveys, interviews, and analysis of case studies of a number of UMKMs considered successful. The results reveal the secrets of success, including effective marketing strategies, smart financial management, product innovation, superior customer service, and engagement in the local business community. The findings are expected to be a source of inspiration for MSMES owners and prospective entrepreneurs, as well as to make a positive contribution to the development of the UMKM sector as a whole. By understanding and implementing proven successful strategies, MSMES has the potential to increase their competitiveness in the market and long-term success.
Creativity in Marketing: MSMEs Innovative Steps in Attracting Consumers Fuji Santoso; Sudarmiatin Sudarmiatin; Ludi Wishnu Wardana
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.371

Abstract

Growth and success of micro, small and medium-sized enterprises (SMEs) are heavily influenced by product creativity and innovation. MSMES must develop high-quality goods to face increasing competition. These products must be able to meet the needs and demands of the changing market. The aim of this research is to identify progress in MSMEs products and emerging challenges. These small often have difficulties when it comes to product development; they still rely on old products for innovation, lack adequate capital, and do not have the right approach to developing their products. If a business wants to survive, they have to keep creating new products. Most of the income comes from MSMES, because the economy of the community can be helped by the existence of MSMES. But MSMES today is still limited in the presence of borrowing capital, because there are still many MSMES that have not been touched by the financial institutions. 
Co-Authors - Subhan A, Prihastya Raehana Abdul Wahab Abdullah Syakur Novianto Abdulloh Abdulloh Adelia Rahma Adelia Rahma Adi Hermawansyah Adinata, Alberta Aditya Baskoro Agnes Dini Mardani Agung Winarno Agus Hermawan Agus Hermawan Agus Kurniadi, Agus Agus Salim Agus Sumanto Agus Sumanto Agus Wibowo Agus Wibowo Agustin, Resty Ahmad Andrianto Ahmad Happy Nashrullah Ahmad Wahyudin Ahmad Wahyudin Aida Dwipriwanti Ainun Fuad Aji Prasojo Aji, Wasis Jatmiko Akha Anis Fitriah Alamsyah, Eko Alifah, Luthfi Nur Alimaningtyas, Deni Amalia, Nabila Amar Ma'ruf Genteng AMELIA SETYAWATI Amelia Setyawati AMELIA SETYAWATI, AMELIA Amelia Sugangga Amelia Sugangga Amenah Amenah Amin, Muhammad Sirojuddin Ananda Sriphol Ananta, Shahrul Dwi Andy Prasetyo Wati Aniek Indrawati Ari Purwianti Arif Isnaini Ashari, Regita Niken A’isy Fiklil Bachrodin, Hanis Bagus Setiawan Bagus Shandy Narmaditya Bakhrudin Bakhrudin Banu , Syahar Binti Mohd Mustamil , Norizah Brian Wicaksono Ardiansyah Budi Eko Soetjipto Chamdan Purnama Choirunnisa, Salsabila Safitri Chozin Christian Tjatur Cipto Wardoyo Darman, Andrianus desi kristanti, desi Dewi Diah Fakhriyyah Dewi, Anita Sumelvia Dian Mulyasari Dian Mulyasari Dian Tantri Diana Ambarwati Dias Intan Sholatiah Dieva Zahrohtu Anfi Dika Ayu Adininggar, Dika Ayu Dita Rachmawati Djoewita Djoewita Djoewita Djoewita Djoko Dwi Kusumojanto Dodyk Brahmatiyo Dwi santoso Dwi Wahyudi Dwivamilu Irianti Putri Dyah Ayu Fitriastuti Edi Murdiyanto Eka Febrianti, Silvia Eko Juni Wahyudi Eko Mety Setyowati Eko Mety Setyowati Eko Setiono Elfia Nora, Elfia Emilia Nur Cholifah Eni Noviani Erlina Puspita Istikomah Erwin Syahputra, Erwin Estu Setyo Purwantiningsih Esvanti, Mirza F. Danardana Muwarni Farij Ibadil Maula Fatmasari Endayani Fauzi, Khoiron Febriana Fitri Fika Septiandari Fitriadi, Agus Fitriah, Akha Anis Fitriastuti, Dyah Ayu Fransisca Ucik Pudjiastuti Fuji Santoso Fulgentius Danardana Murwani Fulgentius Danardana Murwani Fulgentius Danardana Murwani Ghozali, Mohammad Syukri Ghozali Gleydis Harwida Hanik Munaddifah Hanis Bachrodin Hari Wahyono Haribowo, Siget Fitrianto Hariyanti, Sri Harwida, Gleydis Heny Kusdiyanti, Heny Heri Pratikto Hevni Rahmania Husnah, Eni Mabarofiatul Ibadil Maula, Farij Ilham, Rachmad Imam Bukhori Imaniyah, Sari Ayu Indah Datin Nadliroh Indah K, Luluk Nur Indira Oktavianti Iradah Rahman Iradah Rahman Irfan Taufik, Irfan Irianto Uripan, Koen Irma Suryandari Irvan Agung N Ismawati, Lilik Iswanto, Huddy Iva Khoiril Mala Ivan Widjaja Iwan Agus Darmawan Izzatul Luthfiah Rahman Jaelani, Meta Humaira Jayanto, Septian Angga Dwi Jazuli Jazuli, Moh. Nasir Juwairia Juwairia Juwairia, Juwairia Konsultindo, Christian Tjatur Budi Kurnia Fatmawati Kusumawardani, Luluk Nur Indah Lailatul Rohmah Lailatul Rohmah Landreas Utama Lie Lestari, Ana Dwi Setyo Lestari, Yogi Dwi Lilik Ismawati Lilik Ismawati Lusiana Pratiwi Luthfi Nur Alifah M. Adi Trisna Wahyudi Mafatikhul Huda, Muhammad Rifqi Maghfiroh Maghfiroh Magwin, Dwi Ikrar Malik, Mochammad M. Manalu, Hotmarilitua Maretasari, Rina MARIA BINTANG Markhamah, Siti Martha, Jefry Aulia Maula, Farij Ibadil Mirza Esvanti Moch. Wahyu Widodo Moh Nasir Jazuli Moh. Faizin Moh. Ilham Mohamad Bastomi Mohammad Hari Mubarokah, Rovia Titin Muhammad Maulana Ibrahim Muttaqien, Zaenul Nabila Amalia Nafisah Nafisah Nafisah, A’isy Fiklil Najimul Baldan Narisin Narisin Nasikh Nasikh Ningrum, Vira Setya Novilia, Evita Nurika Restuningdiah Nuril Aulia Munawaroh Nurjayanti, Atri Yunita Nurul Wahyuni Nurul Wahyuni NURYANTI, RIZKY Nyuherno Aris Wibowo Nyuherno Aris Wibowo Osiyo, Immanuel Ustradi Prabowo, Stanley Pratiwi, Galuh Aulia Pratiwi, Kunti Endah Pratiwi, Rani Julia Prihastya Raehana.A Pudjiastuti, Fransisca Ucik Puji Handayati Purwantiningsih, Estu Setyo Purwianti, Ari Putri, Erna D. S. R Rizky Nuryanti Rachmad Hidayat Rachmad Hidayat Rachman, Tutut Arif Rachmawati, Dita Rafikhein Novia Ayuanti Rafikhein Novia Ayuanti Ragil Retno Palupi Rahman, Iradah Rahman, Izzatul Luthfiah Rahmawati Rahmawati Rakei Yunardhani Ratih Febrianti Rayyan Sugangga Rayyan Sugangga Restu Millaningtyas Ria Indra Novita Rianzah Munawaroh Rieska Maharani Rike Selviasari Rike Selviasari RIZKY NURYANTI Ryzka Anggar Kusuma Saiful Anam Saiful Arif Saiful Arif santoso, fuji Sari Ayu Imaniah Satia Nur Maharani Sa’diyah, Yuni Aminatus Shofia Azahra Sidyawati, Lisa Siska Purwanti Siti Nur Khoiriyah Siti Rahayuningsih Soetjipto , Budi Eko Sopiah Sopiah Sopiah, Sopiah Sri Umi Mintarti Sri Wileng Sri Wilujeng Sri Yuliani Pangesti Sriarianie Sriarianie Sudarmiatin Sugangga, Rayyan Sugeng Hadi Utomo Sugihartono, Agus Sumiati Sumiati Sumiati Sunariyadi SUTOMO Sutomo Sutomo Sutoyo Syafitri, Dinda Syafrozi Haqi Thusy Tiara Saraswati Tiara Saraswati, Thusy Tita Ratnawati Titis Shinta Dhewi, Titis Triono, Edy Tristanto, Aris Wahyu Uki Yonda Asepta Umar, Haniatur Rofiqoh Umi Nadhiroh Umi Nandiroh Ustadus Sholihin Ustradi Osiyo, Immanuel Utami, Rizki Amalia Wahyuningtiyas, Nanik Wardana Wardana Wardani, Yusnita Wati, Andi Prasetyo Wening Patmi Rahayu Wibowo, Nyuherno Aris Yosi Mariana Yuli Agustina, Yuli Yuli Soesetio Yuni Aminatus Sa’diyah Yusuf Yusuf Yusuf Zahidah Ismah Nabilah Zahro, Aizatuz Zahroh, Ainun