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Ludi Wishnu Wardana

Universitas Negeri Malang

Author-ID : 3329482

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Public Health Social Sciences Transportation Other

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Unlocking the Potential of Small Businesses: A Key Factor in Driving Business Success Mohamad Bastomi; Heri Pratikto; Ludi Wishnu Wardana
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 02 (2024): May, Asian Journal of Management Entrepreneurship and Social Science ( AJMESC
Publisher : Cita Konsultindo Research Center

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Micro and small enterprises (MSMEs) are a category of small and medium-sized enterprises (SMEs) that have contributed to Indonesia's economic development. In this study, we aim to explore the impact of MSMEs in the food and beverage sector in Malang City Indonesia. The sample consists of 93 MSMEs from the Food and Beverage sector in Malang city. The data was analyzed using Structural Equation Model (SEM). The results showed that venture capital, government support, and entrepreneurial mindset have a significant influence on business success. It is important for MSMEs to have proper capital management strategies, including careful financial planning, effective cost control, and regular monitoring of financial performance to ensure that capital is used optimally. In addition, government programs such as financing, skills training, market access, mentorship, and other technical assistance can provide a boost to MSME business growth. On the other hand, the ability to take risks wisely in implementing new ideas is also crucial in driving MSME business success.

Street Vendors: Orientation and Mindset of Entrepreneurship on Entrepreneurial Intention Muhammad Sirojuddin Amin; Heri Pratikto; Ludi Wishnu Wardana
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 02 (2024): May, Asian Journal of Management Entrepreneurship and Social Science ( AJMESC
Publisher : Cita Konsultindo Research Center

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The number of street vendors in Indonesia is an exciting thing to research. This relates to their decision to become an entrepreneur. Several interesting points are identified as supporting their entrepreneurial intentions, including entrepreneurial orientation, entrepreneurial mindset, and innovative work behaviour, which strengthen relationships. The problem often faced by street vendors is a need for more innovation so they do not have a competitive edge. On the other hand, intense competition usually becomes an obstacle in running a business. Therefore, innovation and ideas are needed to make them survive and even win the contest. The population in this study consists of street vendors spread across Greater Malang, with a sample size of 200 respondents. The method used in this research is PLS-SEM analysis. Entrepreneurial orientation and entrepreneurial mindset influence innovative work behaviour. A strong entrepreneurial spirit will encourage innovation. Another interesting finding is that creative work behaviour does not mediate the relationship between entrepreneurial orientation and entrepreneurial mindset on entrepreneurial intentions. There needs to be support other than entrepreneurial orientation and an entrepreneurial mindset to generate entrepreneurial intentions, such as entrepreneurship education, as well as government support related to the environment, capital, and training.

Entrepreneurıal Orıentatıon In The Context Of Innovatıon And Dıgıtal Fınancıal Inclusıon For Msmes Restu Millaningtyas; Heri Pratikto; Ludi Wishnu Wardana
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 02 (2024): May, Asian Journal of Management Entrepreneurship and Social Science ( AJMESC
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

The Covid-19 pandemic has become a major challenge for the business world, increasing the use of technology including fiscal technology services, MSMEs that are connected in the digital ecosystem have better resilience and the Indonesian government emphasizes the importance of Digital Financial Inclusion in MSME financing to reduce gaps due to global uncertainty as a result of the pandemic and geopolitical conditions. Digitalization of Financial Inclusion can spearhead the success of MSMEs, so a strong entrepreneurial orientation is needed, Entrepreneurial orientation is the ability possessed by business actors to identify and take advantage of business opportunities through innovation and measurable risk taking for business growth. The method used in this article is Systematic Literature Review using PRISMA diagrams with 41 articles aligned with creteria. The result of this review article is that MSMEs with opportunity identification, ease of financial technology and appropriate technology are very easy to get opportunities to develop, manage risks and dare to take risks by continuing to adapt to digital inclusion both capital, financing and transactions and continue to innovate sustainably will make it easier for MSMEs to be able to improve performance and contribute to economic growth.

Experiences And Perceptions Of MSME Entrepreneurs In Using E-Commerce Services As A Sales Platform In Indonesia: A Qualitative Approach To The Culinary Sector Moch. Wahyu Widodo; Rieska Maharani; Rina Maretasari; Agus Hermawan; Ludi Wishnu Wardana
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 2 (2024): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i2.1864

This research aims to examine the experiences and perceptions of Micro, Small and Medium Enterprises (MSME) entrepreneurs in using e-commerce services as a sales platform in Indonesia, with a special focus on the culinary sector. Using a qualitative approach, this research involved in-depth interviews with a number of MSME culinary entrepreneurs to collect data regarding motivations, challenges, benefits and impacts of using e-commerce on their businesses. The research results show that e-commerce provides significant opportunities for culinary MSMEs to expand markets and increase sales. However, entrepreneurs also face various obstacles such as lack of technological knowledge, difficulties in logistics, and intense competition. This study concludes that although there are challenges that must be faced, the use of e-commerce can be an effective tool for developing MSME businesses in the culinary sector, provided there is adequate support in terms of education and technological infrastructure. These findings provide important insights for stakeholders in designing policies and programs that support the adoption of e-commerce by MSMEs in Indonesia.

THE INFLUENCE OF WORK EXPERIENCE, KAIZEN CULTURE, AND COMPETENCE ON EMPLOYEE PERFORMANCE MUSHROOM MSMES IN KEDIRI Syahputra, Erwin; Sudarmiatin, Sudarmiatin; Wardana, Ludi Wishnu
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 3 No. 1 (2023): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v3i1.906

This research seeks to explores the influence of work experience, kaizen culture, and competence on the performance of employees in Mushroom Micro, Small, and Medium-Sized Enterprises (MSMEs) in Kediri. The study encompassed the entire population of MSME Mushroom employees in Kediri, totaling 45 individuals, employing a saturated sampling technique where all respondents were considered as samples. Data collection methods involved observation, interviews, questionnaires, and literature studies, with data measurement conducted through the Likert scale. Analysis of the collected data employed validity tests, reliability tests, multiple linear regression tests, t tests, F tests, and the coefficient of determination, facilitated by SPSS 16.0. The results of the multiple linear regression analysis indicated that all independent variables significantly influenced the dependent variable, which is employee performance. The coefficient of determination revealed a percentage of 70.9%, signifying that work experience, kaizen culture, and competence collectively account for this portion of the variance in the performance variable. The remaining 29.1% is attributed to other variables not scrutinized in this research. These findings highlight the substantial influence of the specified factors on employee performance within the context of Mushroom MSMEs in Kediri.

Entrepreneurial Literacy at the Higher Education after Covid-19 Pandemic: Systematic Literature Review (SLR) Dyah Ayu Fitriastuti; Agus Salim; Lailatul Rohmah; Aniek Indrawati; Ludi Wishnu Wardana
Brilliant International Journal Of Management And Tourism Vol 3 No 2 (2023): June: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i2.1389

After the Covid-19 pandemic, many economies were paralyzed, especially business actors who had difficulty starting to get up. This crisis is caused by the corona virus, so society needs to examine measures to protect the health and economic consequences, protect vulnerable populations, and set the stage for economic recovery through entrepreneurship. The purpose of this study was to find out the portrait of entrepreneurial literacy at the tertiary level. The method used in this research is Systematic Literature Review (SLR) by collecting and analyzing journals related to keywords. Based on the literature study conducted, it was found that entrepreneurial literacy at the tertiary level is now up to date and is expanding from conventional to digitalization. The more sophisticated technology owned by each student can increase the chances of becoming an entrepreneur. The results of this research have implications for three things: First, universities are expected to continue to upgrade entrepreneurship learning in a creative, innovative and adaptive manner. Second, the government is expected to continue to improve technology facilities evenly and improve mentoring/training programs for business actors. The third is for business actors to continue to be open minded in accepting all changes that can be used to survive in entrepreneurship.

Problems of Business Education in Junior High Schools (SMP): Systematic Literature Review (SLR) Moh Nasir Jazuli; Abdul Wahab; Dian Mulyasari; Aniek Indrawati; Ludi Wishnu Wardana
Brilliant International Journal Of Management And Tourism Vol 3 No 2 (2023): June: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i2.1390

This study aims to determine the problems of implementing business education in social studies as an implementation of entrepreneurship at the junior high school level. This study uses the Systematic Literature Review (SLR) method by collecting and analyzing journals related to keywords. Based on the literature study conducted, it was found that there was still a lack of understanding of junior high school students in the concept of business education in social studies lessons, because the delivery of material was often not accompanied by existing examples and too much material was presented. In addition, students are less motivated to look for reference materials related to the material provided. Based on the analysis of the subject syllabus in social studies, the material taught is too dense but lacks depth and the expected competencies are not clear. In addition, learning activities are still centered on the teacher. The results of the analysis of reference books to see the contents of the material, especially the main economic activity material. How the material is presented, examples, practice questions, and assignments in accordance with the existing subject syllabus. After the basic economic activity reference book is reviewed as teaching material in accordance with the syllabus that has been developed.

Problems of Elementary School Business Education: Systematic Literature Review (SLR) Bakhrudin Bakhrudin; Najimul Baldan; Amar Ma'ruf Genteng; Aniek Indrawati; Ludi Wishnu Wardana
Brilliant International Journal Of Management And Tourism Vol 3 No 2 (2023): June: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i2.1391

Formal education, especially in basic education in entrepreneurship learning, has a big challenge to be able to provide enlightenment to students through the learning process about the need for entrepreneurial behavior that is not only self-oriented, but economic behavior that must also be oriented to the interests of the people, through entrepreneurship learning. Research objectives 1) application of business education 2) economic learning curriculum 3) entrepreneurial behavior of elementary school formal education students. The method used in this research is Systematic Literature Review (SLR) by collecting and analyzing journals related to keywords. Based on the literature study conducted, it was found that entrepreneurship learning does not stand alone in the 2013 curriculum, but merges into other subjects such as Cultural Arts and Crafts to introduce students to currency, production and buying and selling processes, while populist economics learning blends into the subject PPKn lessons understand the Pancasila precepts as the basic foundation of populist economic education.

Problematics Of Business And Management Education In Vocational Schools : Systematic Literature Review (SLR) Siska Purwanti; Irvan Agung N; Nabila Amalia; Aniek Indrawati; Ludi Wishnu Wardana
Brilliant International Journal Of Management And Tourism Vol 3 No 2 (2023): June: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i2.1403

This study aims to determine the problems of implementing business education in Vocational High Schools as an implementation of entrepreneurship at the Vocational High School level. This study uses the Systematic Literature Review (SLR) method by collecting and analyzing journals related to keywords. Based on the literature study conducted, it was found that there was sufficient understanding of SMK students in the concept of business education, this was due to the existence of government programs that support and provide facilities for entrepreneurship learning in educational institutions, especially SMKs. In addition to this, the teaching staff also have skills in their fields, but it is still very unfortunate that not many teaching staff have their own business practices, so they are still based on books and other people's experiences. From this, it can motivate students to look for reference materials related to entrepreneurial knowledge and be able to see business opportunities well. Based on the analysis of the subject syllabus on entrepreneurship subjects, the material being taught is very much in line with current conditions and the expected competencies are clear. In addition, learning activities are project-based.

The Effect Of Digital Marketing And Product Variety On Purchasing Decisions Mediated By Brand Image In Bakso President Rike Selviasari; Sudarmiatin Sudarmiatin; Ludi Wishnu Wardana
Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 4 (2023): November : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v1i4.1396

This study aims to investigate the effect of digital marketing (X1) and product variety (X2) on purchasing decisions (Y) with brand image (Z) as a mediator in the context of Micro, Small and Medium Enterprises (MSMEs) in Malang City, namely Bakso President. The population of this study were Instagram and Tiktok followers and the sample of this study were 327 respondents. This research technique uses proportional random sampling. This research analysis uses SEM-PLS. The results of this study highlight the importance of a thoughtful digital marketing strategy and high-quality product variety in building a strong brand image. The findings also underline that a positive brand image has a positive impact on consumer purchasing decisions at Bakso President. The practical implication is that MSMEs can utilize brand image as a strategic asset to improve their competitiveness and business growth.

Co-Authors - Subhan A, Prihastya Raehana Abdul Wahab Abdullah Syakur Novianto Abdulloh Abdulloh Adelia Rahma Adelia Rahma Adi Hermawansyah Adinata, Alberta Aditya Baskoro Agnes Dini Mardani Agung Winarno Agus Hermawan Agus Hermawan Agus Kurniadi, Agus Agus Salim Agus Sumanto Agus Sumanto Agus Wibowo Agus Wibowo Agustin, Resty Ahmad Andrianto Ahmad Happy Nashrullah Ahmad Wahyudin Ahmad Wahyudin Aida Dwipriwanti Ainun Fuad Aji Prasojo Aji, Wasis Jatmiko Akha Anis Fitriah Alamsyah, Eko Alifah, Luthfi Nur Alimaningtyas, Deni Amalia, Nabila Amar Ma'ruf Genteng AMELIA SETYAWATI Amelia Setyawati AMELIA SETYAWATI, AMELIA Amelia Sugangga Amelia Sugangga Amenah Amenah Amin, Muhammad Sirojuddin Ananda Sriphol Ananta, Shahrul Dwi Andy Prasetyo Wati Aniek Indrawati Ari Purwianti Arif Isnaini Ashari, Regita Niken A’isy Fiklil Bachrodin, Hanis Bagus Setiawan Bagus Shandy Narmaditya Bakhrudin Bakhrudin Banu , Syahar Binti Mohd Mustamil , Norizah Brian Wicaksono Ardiansyah Budi Eko Soetjipto Chamdan Purnama Choirunnisa, Salsabila Safitri Chozin Christian Tjatur Cipto Wardoyo Darman, Andrianus desi kristanti, desi Dewi Diah Fakhriyyah Dewi, Anita Sumelvia Dian Mulyasari Dian Mulyasari Dian Tantri Diana Ambarwati Dias Intan Sholatiah Dieva Zahrohtu Anfi Dika Ayu Adininggar, Dika Ayu Dita Rachmawati Djoewita Djoewita Djoewita Djoewita Djoko Dwi Kusumojanto Dodyk Brahmatiyo Dwi santoso Dwi Wahyudi Dwivamilu Irianti Putri Dyah Ayu Fitriastuti Edi Murdiyanto Eka Febrianti, Silvia Eko Juni Wahyudi Eko Mety Setyowati Eko Mety Setyowati Eko Setiono Elfia Nora, Elfia Emilia Nur Cholifah Eni Noviani Erlina Puspita Istikomah Erwin Syahputra, Erwin Estu Setyo Purwantiningsih Esvanti, Mirza F. Danardana Muwarni Farij Ibadil Maula Fatmasari Endayani Fauzi, Khoiron Febriana Fitri Fika Septiandari Fitriadi, Agus Fitriah, Akha Anis Fitriastuti, Dyah Ayu Fransisca Ucik Pudjiastuti Fuji Santoso Fulgentius Danardana Murwani Fulgentius Danardana Murwani Fulgentius Danardana Murwani Ghozali, Mohammad Syukri Ghozali Gleydis Harwida Hanik Munaddifah Hanis Bachrodin Hari Wahyono Haribowo, Siget Fitrianto Hariyanti, Sri Harwida, Gleydis Heny Kusdiyanti, Heny Heri Pratikto Hevni Rahmania Husnah, Eni Mabarofiatul Ibadil Maula, Farij Ilham, Rachmad Imam Bukhori Imaniyah, Sari Ayu Indah Datin Nadliroh Indah K, Luluk Nur Indira Oktavianti Iradah Rahman Iradah Rahman Irfan Taufik, Irfan Irianto Uripan, Koen Irma Suryandari Irvan Agung N Ismawati, Lilik Iswanto, Huddy Iva Khoiril Mala Ivan Widjaja Iwan Agus Darmawan Izzatul Luthfiah Rahman Jaelani, Meta Humaira Jayanto, Septian Angga Dwi Jazuli Jazuli, Moh. Nasir Juwairia Juwairia Juwairia, Juwairia Konsultindo, Christian Tjatur Budi Kurnia Fatmawati Kusumawardani, Luluk Nur Indah Lailatul Rohmah Lailatul Rohmah Landreas Utama Lie Lestari, Ana Dwi Setyo Lestari, Yogi Dwi Lilik Ismawati Lilik Ismawati Lusiana Pratiwi Luthfi Nur Alifah M. Adi Trisna Wahyudi Mafatikhul Huda, Muhammad Rifqi Maghfiroh Maghfiroh Magwin, Dwi Ikrar Malik, Mochammad M. Manalu, Hotmarilitua Maretasari, Rina MARIA BINTANG Markhamah, Siti Martha, Jefry Aulia Maula, Farij Ibadil Mirza Esvanti Moch. Wahyu Widodo Moh Nasir Jazuli Moh. Faizin Moh. Ilham Mohamad Bastomi Mohammad Hari Mubarokah, Rovia Titin Muhammad Maulana Ibrahim Muttaqien, Zaenul Nabila Amalia Nafisah Nafisah Nafisah, A’isy Fiklil Najimul Baldan Narisin Narisin Nasikh Nasikh Ningrum, Vira Setya Novilia, Evita Nurika Restuningdiah Nuril Aulia Munawaroh Nurjayanti, Atri Yunita Nurul Wahyuni Nurul Wahyuni NURYANTI, RIZKY Nyuherno Aris Wibowo Nyuherno Aris Wibowo Osiyo, Immanuel Ustradi Prabowo, Stanley Pratiwi, Galuh Aulia Pratiwi, Kunti Endah Pratiwi, Rani Julia Prihastya Raehana.A Pudjiastuti, Fransisca Ucik Puji Handayati Purwantiningsih, Estu Setyo Purwianti, Ari Putri, Erna D. S. R Rizky Nuryanti Rachmad Hidayat Rachmad Hidayat Rachman, Tutut Arif Rachmawati, Dita Rafikhein Novia Ayuanti Rafikhein Novia Ayuanti Ragil Retno Palupi Rahman, Iradah Rahman, Izzatul Luthfiah Rahmawati Rahmawati Rakei Yunardhani Ratih Febrianti Rayyan Sugangga Rayyan Sugangga Restu Millaningtyas Ria Indra Novita Rianzah Munawaroh Rieska Maharani Rike Selviasari Rike Selviasari RIZKY NURYANTI Ryzka Anggar Kusuma Saiful Anam Saiful Arif Saiful Arif santoso, fuji Sari Ayu Imaniah Satia Nur Maharani Sa’diyah, Yuni Aminatus Shofia Azahra Sidyawati, Lisa Siska Purwanti Siti Nur Khoiriyah Siti Rahayuningsih Soetjipto , Budi Eko Sopiah Sopiah Sopiah, Sopiah Sri Umi Mintarti Sri Wileng Sri Wilujeng Sri Yuliani Pangesti Sriarianie Sriarianie Sudarmiatin Sugangga, Rayyan Sugeng Hadi Utomo Sugihartono, Agus Sumiati Sumiati Sumiati Sunariyadi SUTOMO Sutomo Sutomo Sutoyo Syafitri, Dinda Syafrozi Haqi Thusy Tiara Saraswati Tiara Saraswati, Thusy Tita Ratnawati Titis Shinta Dhewi, Titis Triono, Edy Tristanto, Aris Wahyu Uki Yonda Asepta Umar, Haniatur Rofiqoh Umi Nadhiroh Umi Nandiroh Ustadus Sholihin Ustradi Osiyo, Immanuel Utami, Rizki Amalia Wahyuningtiyas, Nanik Wardana Wardana Wardani, Yusnita Wati, Andi Prasetyo Wening Patmi Rahayu Wibowo, Nyuherno Aris Yosi Mariana Yuli Agustina, Yuli Yuli Soesetio Yuni Aminatus Sa’diyah Yusuf Yusuf Yusuf Zahidah Ismah Nabilah Zahro, Aizatuz Zahroh, Ainun

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