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Ludi Wishnu Wardana

Universitas Negeri Malang

Author-ID : 3329482

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MARKET TRENDS: ADAPTATION OF MSMEs SUMBER PANGAN JAYA SOLO IN THE DIGITALIZATION ERA Yunardhani, Rakei; Sudarmiatin, Sudarmiatin; Wardana, Ludi Wishnu
Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/necent.v2i3.58

The development of information and communication technology has changed the global business landscape, including in Indonesia. Micro, Small, and Medium Enterprises (MSMEs) are one of the sectors most affected by the e-commerce trend. This article aims to explore how MSMEs in Indonesia, especially in the culinary and craft sectors, adapt to the demands of the digital market. The research method used is a quantitative survey method. The object of this study is MSMEs Sumber Pangan Jaya Solo which is engaged in the retail sector and has been established since 2021. This study uses SEM-PLS analysis with SMARTPLS4 software. The data used is primary data from the results of the questionnaire with a sample size of 100 from the calculation results using the Slovin formula. The results of the study show that Digital Marketing Strategy has an effect on Marketing Performance, Digital Training has an effect on Digital Marketing Strategy, Digital Training has an effect on Marketing Performance, Technology has an effect on Digital Marketing Strategy, and Technology has no effect on Marketing Performance

THE IMPACT OF GREEN MARKETING ON PURCHASE INTENTION OF NATURAL BEAUTY PRODUCTS FROM MSMEs IN INDONESIA Markhamah, Siti; Sudarmiatin, Sudarmiatin; Wardana, Ludi Wishnu
Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/necent.v2i3.59

This study aims to analyze the impact of green marketing on consumer purchase intentions on green products offered by Micro, Small and Medium Enterprises (MSMEs) in Indonesia. The implementation of green marketing strategies is increasingly relevant in the context of increasing consumer awareness of environmental issues and the importance of sustainability. However, there are challenges for MSMEs in adopting green marketing, including high implementation costs and low levels of consumer awareness. This study uses a quantitative approach with a survey method involving a number of MSME green product consumer respondents in Indonesia. As public awareness of environmental issues increases, consumers are increasingly choosing environmentally friendly and sustainable products. The research method used is a survey with a questionnaire distributed to consumers who have experience buying natural beauty products. The collected data were analyzed using descriptive statistics and regression techniques to identify the relationship between green marketing strategies-including environmental communication, product labeling, and brand image-with purchase intention. The results show that green marketing significantly influences purchase intention, where consumers are more likely to choose products from MSMEs that implement environmentally friendly practices. The findings provide important implications for MSMEs in formulating effective marketing strategies to attract the attention of consumers who are increasingly concerned about sustainability

THE ROLE OF MSMES IN LOCAL ECONOMIC IMPROVEMENT AND LABOR ABSORPTION IN INDONESIA Kurniadi, Agus; Sudarmiatin, Sudarmiatin; Wardana, Ludi Wishnu
Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/necent.v2i3.60

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economic landscape, contributing significantly to local economic development and employment generation. This study reviews existing literature to examine how MSMEs enhance local economies and facilitate labor absorption, particularly in rural and suburban areas. Through an extensive analysis of prior research, the study identifies key factors that influence the growth and sustainability of MSMEs, including access to capital, digitalization, policy support, and entrepreneurial education. The findings reveal that MSMEs account for over 97% of total business units in Indonesia and contribute approximately 60% to the national Gross Domestic Product (GDP) (Kementerian Koperasi dan UKM, 2023). Furthermore, MSMEs employ around 97% of the Indonesian workforce, providing significant employment opportunities, especially for lower-skilled workers and women (Tambunan, 2019). However, MSMEs face challenges such as limited access to financing, lack of technological adaptation, and insufficient market reach (OECD, 2021). The review underscores the importance of strengthening policy frameworks, enhancing financial inclusivity, and supporting digital transformation to boost MSMEs' productivity and resilience. As MSMEs continue to evolve, they hold potential for increasing Indonesia’s economic self-reliance and improving socio-economic welfare in local communities. Further research is recommended to explore the impact of specific government programs and financial interventions on MSME growth and labor dynamics

MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES): CATALYSTS FOR INCLUSIVE ECONOMIC DEVELOPMENT IN INDONESIA Fitriadi, Agus; Sudarmiatin, Sudarmiatin; Wardana, Ludi Wishnu
Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/necent.v2i3.61

Micro, Small, and Medium Enterprises (MSMEs) play a critical role in promoting inclusive economic development in Indonesia by fostering job creation, regional growth, and poverty alleviation. MSMEs account for over 99% of businesses in Indonesia and employ more than 90% of the workforce, particularly in rural areas. Despite their significant contribution to the economy, MSMEs face numerous challenges, such as limited access to finance, technology, and burdensome regulations. This paper employs a qualitative approach to analyze the contribution of MSMEs to inclusive economic development in Indonesia. The data used is secondary data based on the collection of literature in the form of journals, books, and official websites. Findings suggest that while MSMEs are essential to Indonesia's economic growth, their potential is hindered by barriers such as inadequate access to capital and digital tools. The solution that can be an alternative for these challenges through targeted policy measures and increased collaboration between government, private sector, and civil society, MSMEs can play a more substantial role in driving inclusive and sustainable economic growth in Indonesia

The Influence of Personal Selling, Innovation Capacity, and Distribution Effectiveness on the Marketing Performance of MSMEs with a Competitive Environment as a Moderation Variable Nanik Wahyuningtiyas; Sudarmiatin Sudarmiatin; Ludi Wishnu Wardana
Jurnal Bintang Manajemen Vol. 2 No. 4 (2024): Desember : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i4.3391

This study aims to analyze the influence of personal selling, innovation capacity, and distribution effectiveness on the marketing performance of MSMEs, as well as the role of moderating the competitive environment. This study uses the Structural Equation Modeling (SEM) approach with 387 MSME respondents in Indonesia. The results showed that personal selling and innovation capacity had a positive and significant influence on marketing performance, while distribution effectiveness did not show a significant influence. The competitive environment plays a significant moderating variable on the influence of innovation capacity but does not moderate the relationship between personal selling and distribution and marketing performance. These findings indicate that to improve marketing performance, MSMEs need to focus on personal selling strategies and product innovation, especially in markets with a high level of competition. This research also provides recommendations for MSMEs to improve their distribution strategies and better adapt to the development of marketing technology.

INNOVATION DEVELOPMENT AND TECHNOLOGY ADVANCEMENTS IMPACT ON MSME SUCCESS WITH DIGITAL MARKETING LITERACY AS A INTERVENING Eka Febrianti, Silvia; Wardana, Ludi Wishnu; Nasikh
Jurnal Pendidikan Administrasi Perkantoran (JPAP) Vol 12 No 1 (2024): April
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpap.v12n1.p217-234

Phenomenon/Issue: Companies around the world invest heavily in innovation and technology development strategies to improve their competitiveness. However, Micro, Small and Medium Enterprises (MSMEs) in Malang Regency still face challenges in adopting digital technology and developing innovations to achieve business success. Purpose: This study aims to analyze the influence of innovation development strategies and technological advances on the success of MSME businesses in Malang Regency, with digital marketing literacy as a mediating variable. Novelty: This study provides new insights into the mediation role of digital marketing literacy in the relationship between innovation development strategies, technological advancements, and MSME business success. These findings can make theoretical and practical contributions that are useful for the development of MSMEs in the digital era. Research Methods: This study uses a quantitative approach with a survey method. Data was collected through a questionnaire distributed to MSME owners or managers in Malang Regency. Data analysis uses structural equation modeling (SEM) to test the research hypothesis. Results: The results of the study show that the strategy of developing innovation and technological advances has a positive and significant effect on the success of MSME businesses. In addition, digital marketing literacy has been proven to mediate the relationship between the two variables. Research Contributions: This research makes a theoretical contribution by expanding the understanding of the mediation role of digital marketing literacy in increasing the success of MSME businesses through innovation development strategies and technological advancements.

THE ROLE OF GOVERNMENT PROGRAMS IN ELEVATING EAST JAVA MSMES: COMMUNITY PARTICIPATION AND ENTREPRENEURIAL ATTITUDES AS INTERVENING Sutomo; Setyawati, Amelia; Ibadil Maula, Farij; Wishnu Wardana, Ludi; Binti Mohd Mustamil , Norizah; Sutoyo; Irianto Uripan, Koen
Jurnal Pendidikan Administrasi Perkantoran (JPAP) Vol 12 No 2 (2024): August
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpap.v12n2.p311-331

Phenomenon/Issue: Following the COVID-19 pandemic, SMEs in East Java have struggled due to limited external support, leading to business declines, increased unemployment, and rising poverty rates. Purpose: This study examines how government and community support affect SME success in East Java, with entrepreneurial attitudes as a moderating factor. Novelty: Applying Social Cognitive Theory, this research uniquely explores how entrepreneurial attitudes amplify the effects of external support on business success, offering fresh insights into the interplay of external and individual influences in driving business performance. Research Methods: This quantitative study analyzes data from SME owners in East Java to assess the roles of government support, community involvement, and entrepreneurial attitudes in achieving business success. Results: Both government and community support have significant, positive impacts on SME success, particularly in areas such as licensing ease and network access. Entrepreneurial attitudes further enhance these effects, fostering adaptability and innovation that strengthen SME competitiveness. Research Contributions: The study underscores the importance of government support, community involvement, and entrepreneurial mindset in bolstering SMEs in East Java, providing key policy recommendations for supporting post-pandemic economic recovery

The Role of Entrepreneurial Attitude as a Moderating Variable in the Influence of Government Support on Business Success in Surabaya Mirza Esvanti; Sudarmiatin Sudarmiatin; Ludi Wishnu Wardana
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 1 No. 4 (2024): November : Green Inflation: International Journal of Management and Strategic B
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v1i4.125

Business success is often influenced by various external and internal factors, including Government Support and Entrepreneurial Attitude from business actors. This study aims to analyze the influence of Government Support on Business Success on business actors in Surabaya, focusing on Entrepreneurial Attitude as a moderation variable. A quantitative approach was used in this study, involving a survey of 250 MSMEs in Surabaya as a research sample. Data was collected through questionnaires and analyzed using the SEM model with the Smart PLS data processing tool to determine the extent to which Entrepreneurial Attitude mediates the relationship between Government Support and Business Success. The results of the study show that Government Support has a significant positive influence on Business Success. In addition, Entrepreneurial Attitude strengthens this positive influence, where business actors with a high Entrepreneurial Attitude tend to be more able to take advantage of Government Support to achieve business success. These findings emphasize the importance of developing an Entrepreneurial Attitude in strengthening the effectiveness of Government Support for business actors. The practical implications of this study indicate that government policies should consider aspects of developing Entrepreneurial Attitude to encourage sustainable Business Success.

The Effect of Digital Marketing, Electronic Word of Mouth, and Lifestyle on Purchasing Decisions (Study on Vegetable Product MSMEs in Kediri Regency) Harwida, Gleydis; Sudarmiatin; Wardana, Ludi Wishnu
Formosa Journal of Applied Sciences Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i11.12111

This study investigates the influence of digital marketing, eWOM, and lifestyle on purchasing decisions for vegetable products in Kediri Regency. To measure the influence of digital marketing, eWOM, and lifestyle on purchasing decisions, this research uses a quantitative descriptive approach. It involved a population of MSME consumers of Vegetable Products in Kediri District, with 120 respondents chosen at random. Data is collected using a questionnaire and analyzed using validity, reliability, classical assumption tests, and multiple regression analysis. It took one month to finish this study, which began in August of 2024. The results of the analysis show that Digital Marketing, Electronic Word of Mouth, and Lifestyle significantly influence Purchasing Decisions in MSMEs of vegetable products in Kediri District, with Digital Marketing and eWOM contributing positively.

The Role Of Entrepreneurship Education In Ethnic Chinese Family Business Succession Arif Isnaini; Dian Tantri; Hevni Rahmania; Moh. Faizin; Ludi Wishnu Wardana; Bagus Shandy Narmaditya
International Journal of Educational Technology and Society Vol. 1 No. 2 (2024): June : International Journal of Educational Technology and Society
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijets.v1i2.57

Entrepreneurship education is an entrepreneur's effort to have a foundation in entrepreneurship. With entrepreneurial education, an entrepreneur can effectively solve business problems with solutions. This research aims to reveal the role of entrepreneurship education in ethnic Chinese family business succession. The research method was a systematic literature review (SLR) with 576 articles from the Scopus, Emerald, and Sage databases. Then, the articles were identified by inclusion and exclusion with a final number of 2 articles. The research results show that Chinese ethnicity provides opportunities for all their children to continue the family business because all children, both girls and boys, have the same rights in owning the family business. Preparing a successor to an ethnic Chinese family business starts with family entrepreneurship education, guiding potential successors,viting potential candidates to know more about the family business, and involving potential successors in their business activities. The limitation of this research is the lack of articles related to ethnic Chinese family businesses.

Co-Authors - Subhan A, Prihastya Raehana Abdul Wahab Abdullah Syakur Novianto Abdulloh Abdulloh Adelia Rahma Adelia Rahma Adi Hermawansyah Adinata, Alberta Aditya Baskoro Agnes Dini Mardani Agus Hermawan Agus Hermawan Agus Kurniadi, Agus Agus Salim Agus Sumanto Agus Sumanto Agus Wibowo Agus Wibowo Agustin, Resty Ahmad Andrianto Ahmad Andrianto Ahmad Happy Nashrullah Ahmad Wahyudin Ahmad Wahyudin Aida Dwipriwanti Ainun Fuad Aji Prasojo Aji, Wasis Jatmiko Akha Anis Fitriah Alamsyah, Eko Alifah, Luthfi Nur Alimaningtyas, Deni Amalia, Nabila Amar Ma'ruf Genteng AMELIA SETYAWATI Amelia Setyawati AMELIA SETYAWATI, AMELIA Amelia Sugangga Amelia Sugangga Amenah Amenah Amin, Muhammad Sirojuddin Ananda Sriphol Ananda Sriphol Ananta, Shahrul Dwi Andy Prasetyo Wati Aniek Indrawati Ari Purwianti Arif Isnaini Ashari, Regita Niken A’isy Fiklil Bachrodin, Hanis Bagus Setiawan Bagus Shandy Narmaditya Bakhrudin Bakhrudin Banu , Syahar Binti Mohd Mustamil , Norizah Brian Wicaksono Ardiansyah Budi Eko Soetjipto Chamdan Purnama Choirunnisa, Salsabila Safitri Chozin Christian Tjatur Cipto Wardoyo Darman, Andrianus desi kristanti, desi Dewi Diah Fakhriyyah Dewi, Anita Sumelvia Dian Mulyasari Dian Mulyasari Dian Tantri Diana Ambarwati Dias Intan Sholatiah Dieva Zahrohtu Anfi Dika Ayu Adininggar, Dika Ayu Dita Rachmawati Djoewita Djoewita Djoewita Djoewita Djoko Dwi Kusumojanto Dodyk Brahmatiyo Dwi santoso Dwi Wahyudi Dwivamilu Irianti Putri Dyah Ayu Fitriastuti Edi Murdiyanto Eka Febrianti, Silvia Eko Juni Wahyudi Eko Mety Setyowati Eko Mety Setyowati Eko Setiono Elfia Nora, Elfia Emilia Nur Cholifah Eni Noviani Erlina Puspita Istikomah Erwin Syahputra, Erwin Estu Setyo Purwantiningsih Esvanti, Mirza F. Danardana Muwarni Farij Ibadil Maula Fatmasari Endayani Fauzi, Khoiron Febriana Fitri Fika Septiandari Fitriadi, Agus Fitriah, Akha Anis Fitriastuti, Dyah Ayu Fransisca Ucik Pudjiastuti Fuji Santoso Fulgentius Danardana Murwani Fulgentius Danardana Murwani Fulgentius Danardana Murwani Ghozali, Mohammad Syukri Ghozali Gleydis Harwida Hanik Munaddifah Hanis Bachrodin Hari Wahyono Haribowo, Siget Fitrianto Hariyanti, Sri Harwida, Gleydis Heny Kusdiyanti, Heny Heri Pratikto Hevni Rahmania Husnah, Eni Mabarofiatul Ibadil Maula, Farij Ilham, Rachmad Imam Bukhori Imaniyah, Sari Ayu Indah Datin Nadliroh Indah K, Luluk Nur Indira Oktavianti Iradah Rahman Iradah Rahman Irfan Taufik, Irfan Irianto Uripan, Koen Irma Suryandari Irvan Agung N Ismawati, Lilik Iswanto, Huddy Iva Khoiril Mala Ivan Widjaja Iwan Agus Darmawan Izzatul Luthfiah Rahman Jaelani, Meta Humaira Jayanto, Septian Angga Dwi Jazuli Jazuli, Moh. Nasir Juwairia Juwairia Juwairia, Juwairia Konsultindo, Christian Tjatur Budi Kurnia Fatmawati Kusumawardani, Luluk Nur Indah Lailatul Rohmah Lailatul Rohmah Landreas Utama Lie Lestari, Ana Dwi Setyo Lestari, Yogi Dwi Lilik Ismawati Lilik Ismawati Lusiana Pratiwi Luthfi Nur Alifah M. Adi Trisna Wahyudi Maghfiroh Maghfiroh Magwin, Dwi Ikrar Malik, Mochammad M. Manalu, Hotmarilitua Maretasari, Rina MARIA BINTANG Markhamah, Siti Martha, Jefry Aulia Maula, Farij Ibadil Mawaddah, Naili Ifrozul Mirza Esvanti Moch. Wahyu Widodo Moh Nasir Jazuli Moh. Faizin Moh. Ilham Mohamad Bastomi Mohammad Hari Mubarokah, Rovia Titin Muhammad Maulana Ibrahim Muttaqien, Zaenul Nabila Amalia Nafisah Nafisah Nafisah, A’isy Fiklil Najimul Baldan Narisin Narisin Nasikh Nasikh Ningrum, Vira Setya Novilia, Evita Nurika Restuningdiah Nuril Aulia Munawaroh Nurjayanti, Atri Yunita Nurul Wahyuni Nurul Wahyuni NURYANTI, RIZKY Nyuherno Aris Wibowo Nyuherno Aris Wibowo Osiyo, Immanuel Ustradi Pratiwi, Galuh Aulia Pratiwi, Kunti Endah Pratiwi, Rani Julia Prihastya Raehana.A Priyono, Ahmad Pudjiastuti, Fransisca Ucik Puji Handayati Purwantiningsih, Estu Setyo Purwianti, Ari Putri, Erna D. S. R Rizky Nuryanti Rachmad Hidayat Rachmad Hidayat Rachman, Tutut Arif Rachmawati, Dita Rafikhein Novia Ayuanti Rafikhein Novia Ayuanti Ragil Retno Palupi Rahman, Iradah Rahman, Izzatul Luthfiah Rahmawati Rahmawati Rakei Yunardhani Rani Julia Pratiwi Ratih Febrianti Rayyan Sugangga Rayyan Sugangga Restu Millaningtyas Ria Indra Novita Rianzah Munawaroh Rieska Maharani Rike Selviasari Rike Selviasari RIZKY NURYANTI Ryzka Anggar Kusuma Saiful Anam Saiful Arif Saiful Arif Sari Ayu Imaniah Satia Nur Maharani Sa’diyah, Yuni Aminatus Shofia Azahra Sidyawati, Lisa Siska Purwanti Siti Nur Khoiriyah Siti Rahayuningsih Soetjipto , Budi Eko Sopiah Sopiah Sopiah, Sopiah Sri Umi Mintarti Sri Wileng Sri Wilujeng Sri Yuliani Pangesti Sriarianie Sriarianie Sudarmiatin Sugangga, Rayyan Sugeng Hadi Utomo Sugihartono, Agus Sumiati Sumiati Sumiati Sunariyadi SUTOMO Sutomo Sutomo Sutoyo Syafitri, Dinda Syafrozi Haqi Thusy Tiara Saraswati Tiara Saraswati, Thusy Tita Ratnawati Titis Shinta Dhewi, Titis Triono, Edy Tristanto, Aris Wahyu Uki Yonda Asepta Umar, Haniatur Rofiqoh Umi Nadhiroh Umi Nandiroh Ustadus Sholihin Ustradi Osiyo, Immanuel Utami, Rizki Amalia Wahyuningtiyas, Nanik Wardana Wardana Wardani, Yusnita Wati, Andi Prasetyo Wening Patmi Rahayu Wibowo, Nyuherno Aris Yosi Mariana Yuli Agustina, Yuli Yuli Soesetio Yuni Aminatus Sa’diyah Yusuf Yusuf Yusuf Yusuf Yusuf Zahidah Ismah Nabilah Zahro, Aizatuz Zahroh, Ainun

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