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Ludi Wishnu Wardana

Universitas Negeri Malang

Author-ID : 3329482

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The Role of Influencer Marketing in Increasing the purchase decision of MSME Products at Shopee Adinata, Alberta; Sudarmiatin, Sudarmiatin; Wardana, Ludi Wishnu
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze the effect of product quality and marketing through influencers on product purchase decisions on the Shopee platform, by adding a mediating variable in the form of customer trust. The research method used is quantitative with a Smart Partial Least Square (PLS) approach. Data was collected through a questionnaire distributed to 196 respondents, who are active Shopee users. The independent variables in this study are product quality and influencer marketing, the dependent variable is purchase decision, and the mediating variable is customer trust. The analysis shows that product quality and influencer marketing have a significant influence on purchase decision. However, when mediated by customer trust, it is found that customer trust strengthens the relationship between product quality and purchase decision. That is, customer trust in the product makes the impact of product quality on purchase decision stronger. The same is true for influencer marketing, where customer trust in influencer recommendations plays an important role in strengthening their influence on purchasing decisions. The results show that product quality has a greater influence than influencer marketing on purchase decision. However, customer trust serves as an important bridge that connects the two, so companies need to consider how their products and influencer strategies are perceived by consumers in building trust. The implication of this study is the importance of maintaining high product quality and choosing influencers who not only have appeal, but also credibility and can build trust with consumers. This can help increase customer trust, which in turn strengthens purchasing decisions on the Shopee platform.

Analysis of Factors Affecting Purchasing Decisions (Study on Garlic MSMEs in Pare Kediri)) Novilia, Evita; Sudarmiatin, Sudarmiatin; Wardana, Ludi Wishnu
East Asian Journal of Multidisciplinary Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i12.12157

The purpose of this research is to examine how customers in Pare Kediri make purchasing choices for garlic MSMEs in relation to pricing, promotion, and product quality. The data was collected quantitatively using questionnaires and 120 participants. The significance of an integrated marketing strategy is shown by the study findings, which demonstrate that the three factors have a positive and substantial impact on purchase choices. The findings provide insights for MSMEs to synergistically manage price, promotion, and product quality to improve competitiveness and consumer satisfaction. This study also recommends further research to explore other factors influencing purchase decisions and to conduct comparative studies in different regions.

Analysis of the Relationship Between Technopreneurship Learning and Technopreneurship Intention through Entrepreneurship Self-Confidence Choirunnisa, Salsabila Safitri; Murwani, F. Danardana; Wardana, Ludi Wishnu
Journal of Finance and Business Digital Vol. 3 No. 4 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jfbd.v3i4.12316

This study analyzes the relationship between technopreneurship learning and technopreneurship intention by encouraging entrepreneurial self-confidence in vocational high school students in the Pujon District. The method used is quantitative research with descriptive and explanatory design. The data collection technique was purposive sampling, with 190 active students registered in three vocational high schools. Data were collected using questionnaires distributed online. The data analysis technique used Smart PLS, which includes outer model testing, inner model testing, and hypothesis testing. The study results indicate that hypotheses 2 to 4 are accepted, which means a significant positive effect exists between technopreneurship learning and entrepreneurial self-confidence and technopreneurship intention. However, the first hypothesis needs to be accepted, indicating that technopreneurship learning does not significantly affect technopreneurship intention.

The Influence of Entrepreneurship Education on Entrepreneurial Readiness Mediated by Entrepreneurial Skills and Entrepreneurial Mindset Pudjiastuti, Fransisca Ucik; Wardana, Ludi Wishnu; Sumanto, Agus
Journal of Finance and Business Digital Vol. 3 No. 4 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jfbd.v3i4.12421

This study aims to analyze the influence of entrepreneurship education on the entrepreneurial readiness of vocational high school students in Pujon District, with entrepreneurial skills and mindset as mediating variables. The results of the study indicate that entrepreneurship education positively influences entrepreneurial readiness and improves students' entrepreneurial skills through the Creative Entrepreneurship Product (PKK) subject. In addition, entrepreneurship education also positively impacts changes in entrepreneurial mindset, although this mindset has yet to increase entrepreneurial readiness directly. Entrepreneurial skills have been shown to improve students' readiness to start a business. These findings indicate the importance of entrepreneurship education in preparing a workforce ready to become entrepreneurs

Opportunities and Challenges of Digital Transformation for Creative Economy Development: Study Literature Review Wibowo, Nyuherno Aris; Wahyudi, Eko Juni; Ismawati, Lilik; Hermawan, Agus; Wardana, Ludi Wishnu
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.569

Digital transformation has become a global trend that affects all aspects of human life. In Indonesia, digital transformation can accelerate economic growth, especially in the creative economy sector. One of them is efficiency in the use of technology, investment in digital infrastructure and increasing financial access. The aim of this research is to analyze the opportunities and challenges related to the policy of accelerating digital transformation in the development of the creative economy in Indonesia. The research found that there are various opportunities that can be exploited in developing the creative economy in Indonesia through accelerated digital transformation policies, challenges that must be overcome, such as low technological accessibility and inadequate infrastructure. Research shows that accelerated digital transformation policies can be a driver of creative economic growth in Indonesia which must be adapted to local conditions and accompanied by efforts to increase technological accessibility and adequate infrastructure. This article was prepared based on the results of a literature study to answer the main research questions about transformation. digital and how to implement strategies in various business and government sectors

The Effect of Entrepreneurship Education on Entrepreneurial Readiness: The Mediating Role of Use of Social Media Ghozali, Mohammad Syukri Ghozali; Ludi Wishnu Wardana; Nurika Restuningdiah
Social Science Studies Vol. 5 No. 1 (2025): Issue: January
Publisher : Profesional Muda Cendekia Publishing

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Research Aims: The aim of this research is to examine the effect of entrepreneurship education on students' readiness to become entrepreneurs, focusing on the role of social media usage as a mediating factor. This study specifically targets students enrolled in marketing expertise programs at public and private vocational high schools (SMKN and SMKS) in Jombang District, aiming to understand how entrepreneurship education and social media engagement can enhance students' entrepreneurial readiness. Design/methodology/approach: This research uses a quantitative approach with Partial Least Squares structural equation modelling (PLS-SEM) to predict and confirm the given hypothesis. This study uses google form for data collection on students of SMKN & SMKS with Marketing Expertise Program in Jombang Regency. Respondents in this study were 122 respondents from the three schools that were used as research objects. Research Findings: The results of this study indicate that entrepreneurship education does not have a significant influence on entrepreneurial readiness of SMKN & SMKS students with Marketing Expertise Program in Jombang Regency, but the use of social media acts as an important mediator to strengthen entrepreneurship education. Use of social media has a significant positive influence on entrepreneurial readiness. While entrepreneurship education has a significant positive effect on Use of social media. Theoretical Contribution/Originality: This research contributes to the theoretical understanding of how entrepreneurship education impacts students' readiness to become entrepreneurs, highlighting the unique role of social media usage as a mediator. By focusing on students in marketing programs at vocational high schools in Jombang District, this study adds insights into how integrating social media can strengthen the effectiveness of entrepreneurship education. This approach offers a fresh perspective on preparing students for entrepreneurship in a digital age, emphasizing the importance of social media skills in enhancing entrepreneurial readiness.

Analysis of the Influence of Industrial Work Practice Experience (PRAKERIN) On the Entrepreneurial Interest of Vocational High School Students: Mediated by Self-Perception : Study on Vocational High School Students in Jombang District Zahroh, Ainun; Ludi Wishnu Wardana; Nurika Restuningdiah
Social Science Studies Vol. 5 No. 1 (2025): Issue: January
Publisher : Profesional Muda Cendekia Publishing

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Research Aims: This study aims to analyse how industrial work practice experience (PRAKERIN) influences vocational high school students' interest in entrepreneurship, particularly focusing on students in Jombang District. It also explores the role of self-perception as a mediating factor in this relationship. By examining students' experiences in real-world industrial settings, the study seeks to understand whether hands-on work exposure and self-assessment of skills and confidence gained from these experiences contribute to an increased desire to pursue entrepreneurship. This research can help educators and policymakers develop effective strategies to foster entrepreneurial interest among students in vocational education. Design/methodology/approach: This research uses a quantitative approach with Partial Least Squares structural equation modelling (PLS-SEM) to predict and confirm the given hypothesis. This research uses google form for data collection on students of the Digital Business Department of Public and Private Vocational Schools in Jombang Regency. Respondents in this study were 155 respondents from the three schools that were used as research objects. Research Findings: This study found that the experience of Industrial Work Practices (PRAKERIN) has a significant influence on the entrepreneurial interest of vocational students in the Digital Business expertise program in Jombang. PRAKERIN experience directly increases entrepreneurial interest and also strengthens students' self-perception. A stronger self-perception has a positive effect on students' entrepreneurial interest. In addition, self-perception acts as a significant mediator between PRAKERIN experience and entrepreneurial interest, indicating that PRAKERIN experience increases interest through improving students' self-perception. Theoretical Contribution/Originality: This study contributes to the understanding of how industrial work practice experience (PRAKERIN) affects vocational high school students' entrepreneurial interest, highlighting the role of self-perception as a mediator. By focusing on students in Jombang District, it offers original insights into how practical work exposure can shape students' career interests, specifically in entrepreneurship. This research adds to existing knowledge by showing that real-world experience, combined with students' self-assessment of skills, plays a significant role in motivating entrepreneurial pursuits, which can guide future educational and vocational training strategies.

Transformasi UMKM Kajoetangan Heritage: Peran Pelatihan Kewirausahaan Kreativitas dan Motivasi dalam Meningkatkan Pengembangan Usaha Fatmasari Endayani; Sudarmiatin, Sudarmiatin; Ludi Wishnu Wardana
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 3 (2024): September 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v3i3.4149

This study aims to analyze the role of entrepreneurship training, creativity, and motivation in enhancing the business development of MSMEs in Kajoetangan Heritage. MSMEs in this area have significant potential to support the local economy but face challenges in adapting to a rapidly changing business environment. Business transformation through entrepreneurship training is expected to facilitate the improvement of skills and knowledge among MSME actors, while creativity plays a role in generating competitive product and service innovations. Furthermore, high motivation is identified as a crucial factor influencing business enthusiasm in facing market competition. Through a quantitative approach using a survey method, this study involves 120 business owners of MSMEs in Kajoetangan Heritage, with all of them included as the sample. The results indicate that both entrepreneurship training and creativity have a significant and positive impact on business development. However, motivation has an insignificant effect on business development. These findings are expected to provide insights for the government and other stakeholders in designing sustainable MSME development strategies.

Pelatihan dan Pendampingan Pembuatan Aplikasi Fun Exam Berbasis Komputer dan Karakteristik Mata Pelajaran Untuk Guru Madrasah Negeri Aliyah 2 Mojokerto Ludi Wishnu Wardana; Elfia Nora; Imam Bukhori; Yuli Soesetio
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 2 (2023): Juni : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i2.369

Online exam applications can be used by teachers as a medium to evaluate the level of achievement of students' understanding of these subjects. Training on making exam applications and providing knowledge about exam applications was carried out for Mojokerto 2 Madrasah Aliyah Negeri 2 teachers as one of the community service activities. Based on these training activities it is known that many teachers know about online exam applications, and have implemented them in evaluating learning assessments, but in operation there are still many who ask for help from administrative staff or other teacher colleagues who can, and manufacture test application products for Madrasah Negeri Aliyah 2 Mojokerto, After providing training to teachers and input from teachers for adding features to the application Training,Application, Fun Test, Characteristics

The Effect of Entrepreneurship and Self-Efficacy on Entrepreneurial Interest Through Locus of Control as An Intervening Variable Purwantiningsih, Estu Setyo; Wardoyo, Cipto; Wardana, Ludi Wishnu
Journal of Applied Business, Taxation and Economics Research Vol. 4 No. 3 (2025): February 2025
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v4i3.361

This research aims to assess students' interest in entrepreneurship. In this study, the locus of control serves as a mediator between entrepreneurship, self-efficacy, and entrepreneurial satisfaction. This research is based on multiple prior studies. The participants are students from public service colleges with fashion businesses in Mojokerto, specifically from SMKN 1 Sooko and SMKN Jatirejo, who are studying commerce in the eleventh and twelfth grades of the fashion department. The sample consists of 237 students who took part in an online survey, and the data was analyzed using linear regression modeling (PLS-SEM). The findings indicate that entrepreneurship and self-efficacy positively impact job satisfaction through the management environment.

Co-Authors - Subhan A, Prihastya Raehana Abdul Wahab Abdullah Syakur Novianto Abdulloh Abdulloh Achmad Supriyanto Adelia Rahma Adelia Rahma Adi Hermawansyah Adinata, Alberta Aditya Baskoro Agnes Dini Mardani Agus Hermawan Agus Hermawan Agus Kurniadi, Agus Agus Salim Agus Sumanto Agus Sumanto Agus Wibowo Agus Wibowo Agustin, Resty Ahmad Andrianto Ahmad Andrianto Ahmad Happy Nashrullah Ahmad Wahyudin Ahmad Wahyudin Aida Dwipriwanti Ainun Fuad Aji Prasojo Aji, Wasis Jatmiko Akha Anis Fitriah Alamsyah, Eko Alifah, Luthfi Nur Alimaningtyas, Deni Amalia, Nabila Amar Ma'ruf Genteng AMELIA SETYAWATI Amelia Setyawati AMELIA SETYAWATI, AMELIA Amelia Sugangga Amelia Sugangga Amenah Amenah Amin, Muhammad Sirojuddin Ananda Sriphol Ananda Sriphol Ananta, Shahrul Dwi Andy Prasetyo Wati Aniek Indrawati Ari Purwianti Arif Isnaini Asep Sunandar Ashari, Regita Niken A’isy Fiklil Bachrodin, Hanis Bagus Setiawan Bagus Shandy Narmaditya Bakhrudin Bakhrudin Banu , Syahar Bastomi, Mohamad Binti Mohd Mustamil , Norizah Brian Wicaksono Ardiansyah Budi Eko Soetjipto Burhanuddin Burhanuddin Chamdan Purnama Choirunnisa, Salsabila Safitri Chozin Christian Tjatur Cipto Wardoyo Darman, Andrianus desi kristanti, desi Dewi Diah Fakhriyyah Dewi, Anita Sumelvia Dian Mulyasari Dian Mulyasari Dian Tantri Diana Ambarwati Dias Intan Sholatiah Dieva Zahrohtu Anfi Dika Ayu Adininggar, Dika Ayu Dinda Syafitri Dita Rachmawati Djoewita Djoewita Djoewita Djoewita Djoko Dwi Kusumojanto Dodyk Brahmatiyo Dwi santoso Dwi Wahyudi Dwivamilu Irianti Putri Dyah Ayu Fitriastuti Edi Murdiyanto Eka Febrianti, Silvia Eko Juni Wahyudi Eko Mety Setyowati Eko Mety Setyowati Eko Setiono Elfia Nora, Elfia Emilia Nur Cholifah Eni Noviani Erlina Puspita Istikomah Erwin Syahputra Estu Setyo Purwantiningsih Esvanti, Mirza F. Danardana Muwarni Farij Ibadil Maula Fatmasari Endayani Fauzi, Khoiron Febriana Fitri Fika Septiandari Fitriadi, Agus Fitriah, Akha Anis Fitriastuti, Dyah Ayu Fransisca Ucik Pudjiastuti Fuji Santoso Fulgentius Danardana Murwani Fulgentius Danardana Murwani Fulgentius Danardana Murwani Ghozali, Mohammad Syukri Ghozali Gleydis Harwida Haniatur Rofiqoh Umar Hanik Munaddifah Hanis Bachrodin Hari Wahyono Haribowo, Siget Fitrianto Hariyanti, Sri Harwida, Gleydis Heny Kusdiyanti, Heny Heri Pratikto Hevni Rahmania Husnah, Eni Mabarofiatul Ibadil Maula, Farij Ilham, Rachmad Imam Bukhori Imaniyah, Sari Ayu Immanuel Ustradi Osiyo Indah Datin Nadliroh Indah K, Luluk Nur Indira Oktavianti Iradah Rahman Iradah Rahman Irfan Taufik, Irfan Irianto Uripan, Koen Irma Suryandari Irvan Agung N Ismawati, Lilik Iswanto, Huddy Iva Khoiril Mala Ivan Widjaja Iwan Agus Darmawan Izzatul Luthfiah Rahman Jaelani, Meta Humaira Jayanto, Septian Angga Dwi Jazuli Juwairia Juwairia Juwairia, Juwairia Karine Rizkita Konsultindo, Christian Tjatur Budi Kurnia Fatmawati Kusumawardani, Luluk Nur Indah Lailatul Rohmah Lailatul Rohmah Landreas Utama Lie Lestari, Ana Dwi Setyo Lestari, Yogi Dwi Lilik Ismawati Lilik Ismawati Lusiana Pratiwi Luthfi Nur Alifah M. Adi Trisna Wahyudi Maghfiroh Maghfiroh Magwin, Dwi Ikrar Malik, Mochammad M. Manalu, Hotmarilitua Maretasari, Rina MARIA BINTANG Markhamah, Siti Martha, Jefry Aulia Maula, Farij Ibadil Mirza Esvanti Moch. Wahyu Widodo Moh Nasir Jazuli Moh. Faizin Moh. Ilham Moh. Nasir Jazuli Mohammad Hari Mubarokah, Rovia Titin Muhammad Maulana Ibrahim Muttaqien, Zaenul Nabila Amalia Nafisah Nafisah Nafisah, A’isy Fiklil Naili Ifrozul Mawaddah Najimul Baldan Narisin Narisin Nasikh Nasikh Ningrum, Vira Setya Novilia, Evita Nur Luthfi Ardhian Nurika Restuningdiah Nuril Aulia Munawaroh Nurjayanti, Atri Yunita Nurul Wahyuni Nurul Wahyuni NURYANTI, RIZKY Nyuherno Aris Wibowo Nyuherno Aris Wibowo Osiyo, Immanuel Ustradi Pratiwi, Galuh Aulia Pratiwi, Kunti Endah Pratiwi, Rani Julia Prihastya Raehana.A Priyono, Ahmad Pudjiastuti, Fransisca Ucik Puji Handayati Purwantiningsih, Estu Setyo Purwianti, Ari Putri, Erna D. S. R Rizky Nuryanti Rachmad Hidayat Rachmad Hidayat Rachman, Tutut Arif Rachmawati, Dita Rafikhein Novia Ayuanti Rafikhein Novia Ayuanti Ragil Retno Palupi Rahman, Iradah Rahman, Izzatul Luthfiah Rahmawati Rahmawati Rakei Yunardhani Rani Julia Pratiwi Rani Julia Pratiwi Ratih Febrianti Rayyan Sugangga Rayyan Sugangga Restu Millaningtyas Ria Indra Novita Rianzah Munawaroh Rieska Maharani, Rieska Rike Selviasari Rike Selviasari RIZKY NURYANTI Ryzka Anggar Kusuma Saiful Anam Saiful Arif Saiful Arif Sari Ayu Imaniah Satia Nur Maharani Sa’diyah, Yuni Aminatus Shofia Azahra Sidyawati, Lisa Siska Purwanti Siti Nur Khoiriyah Siti Rahayuningsih Soetjipto , Budi Eko Sopiah Sopiah Sopiah, Sopiah Sri Umi Mintarti Sri Wileng Sri Wilujeng Sri Yuliani Pangesti Sriarianie Sriarianie Sudarmiatin Sugangga, Rayyan Sugeng Hadi Utomo Sugihartono, Agus Sumiati Sumiati Sumiati Sunariyadi SUTOMO Sutomo Sutomo Sutoyo Syafrozi Haqi Thusy Tiara Saraswati Tiara Saraswati, Thusy Tita Ratnawati Titis Shinta Dhewi, Titis Triono, Edy Tristanto, Aris Wahyu Uki Yonda Asepta Umi Nadhiroh Umi Nandiroh Ustadus Sholihin Utami, Rizki Amalia Wahyuningtiyas, Nanik Wardana Wardana Wardani, Yusnita Wati, Andi Prasetyo Wening Patmi Rahayu Wibowo, Nyuherno Aris Yosi Mariana Yuli Agustina, Yuli Yuli Soesetio Yuni Aminatus Sa’diyah Yusuf Yusuf Yusuf Yusuf Yusuf Zahidah Ismah Nabilah Zahro, Aizatuz Zahroh, Ainun

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