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All Journal International Journal of Evaluation and Research in Education (IJERE) Jurnal Kependidikan: Penelitian Inovasi Pembelajaran JURNAL PENELITIAN ILMU PENDIDIKAN MAJALAH ILMIAH PEMBELAJARAN Pythagoras: Jurnal Matematika dan Pendidikan Matematika Publikasi Pendidikan Delta Jurnal Ilmiah Pendidikan Matematika FKIP Universitas Pekalongan Jurnal Infinity Jurnal Pendidikan IPA Indonesia Jurnal Pemikiran dan Pengembangan Sekolah Dasar (JP2SD) JIPSINDO (Jurnal Pendidikan Ilmu Pengetahuan Sosial Indonesia) Tadris: Jurnal keguruan dan Ilmu Tarbiyah Primary: Jurnal Pendidikan Guru Sekolah Dasar Wahana Didaktika Penggunaan Media Sains Flipbook dalam Pembelajaran IPA di Sekolah Dasar Jurnal Akuntabilitas Manajemen Pendidikan JURNAL JPSD (Jurnal Pendidikan Sekolah Dasar) AKSIOMA: Jurnal Program Studi Pendidikan Matematika JURNAL MITRA SWARA GANESHA Mimbar Sekolah Dasar WARTA Jurnal Varidika Profesi Pendidikan Dasar Jurnal Penelitian Humaniora Jurnal Pendidikan Ilmu Sosial Tadrib: Jurnal Pendidikan Agama Islam Jurnal Terapan Abdimas Profetika Manajemen Pendidikan Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan International Journal of Science and Applied Science: Conference Series Al Ishlah Jurnal Pendidikan International Journal of Artificial Intelligence Research Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Resona : Jurnal Ilmiah Pengabdian Masyarakat Didaktis: Jurnal Pendidikan dan Ilmu Pengetahuan Jurnal Penelitian Pendidikan IPA (JPPIPA) Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan ELSE (Elementary School Education Journal) : Jurnal Pendidikan dan Pembelajaran Sekolah Dasar JKTP: Jurnal Kajian Teknologi Pendidikan Jurnal SOLMA BAREKENG: Jurnal Ilmu Matematika dan Terapan Edukasi : Jurnal Penelitian dan Artikel Pendidikan Pendas : Jurnah Ilmiah Pendidikan Dasar Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan Educan : Jurnal Pendidikan Islam Premiere Educandum: Jurnal Pendidikan Dasar dan Pembelajaran Journal of Education and Instruction (JOEAI) JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Edulingua: Jurnal Linguistiks Terapan dan Pendidikan Bahasa Inggris JKPD : Jurnal Kajian Pendidikan Dasar Teorema: Teori dan Riset Matematika Jurnal Cendekia : Jurnal Pendidikan Matematika Jurnal Basicedu Journal of Educational Research and Evaluation Journal on Education JTP - Jurnal Teknologi Pendidikan Jurnal EDUCATIO: Jurnal Pendidikan Indonesia Tunas: Jurnal Pendidikan Guru Sekolah Dasar Jurnal Gentala Pendidikan Dasar Golden Age: Jurnal Ilmiah Tumbuh Kembang Anak Usia Dini Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Delta: Jurnal Ilmiah Pendidikan Matematika Islamika: Jurnal Keislaman dan Ilmu Pendidikan Imajeri: Jurnal Pendidikan Bahasa dan Sastra Indonesia Thinking Skills and Creativity Journal Instructional Development Journal Jurnal Riset Pendidikan dan Inovasi Pembelajaran Matematika (JRPIPM) Jurnal Absis : Jurnal Pendidikan Matematika dan Matematika Jurnal Ilmiah Edunomika (JIE) Autentik : Jurnal Pengembangan Pendidikan Dasar utile: Jurnal Kependidikan Buletin KKN Pendidikan AS-SABIQUN: Jurnal Pendidikan Islam Anak Usia Dini Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Riset Pembelajaran Matematika Sekolah Jurnal Lebesgue : Jurnal Ilmiah Pendidikan Matematika, Matematika dan Statistika Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Ideguru: Jurnal Karya Ilmiah Guru Jurnal Pendidikan, Sains, Geologi, dan Geofisika (GeoScienceEd Journal) Jurnal Kajian Ilmiah Didaktika: Jurnal Kependidikan Teaching and Learning Journal of Mandalika (Teacher) International Journal of Educational Research and Social Sciences (IJERSC) EMTEKA: Jurnal Pendidikan Matematika PROFICIO: Jurnal Pengabdian Masyarakat JURNAL ILMIAH GLOBAL EDUCATION Inovasi Kurikulum Bulletin of Science Education Journal of Education Research AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Journal of Educational Sciences Jurnal Ilmiah Kampus Mengajar Prosiding SNPBS (Seminar Nasional Pendidikan Biologi dan Saintek) Proceeding ISETH (International Summit on Science, Technology, and Humanity) Jurnal Basicedu Urecol Journal. Part A: Education and Training Tsaqofah: Jurnal Penelitian Guru Indonesia YASIN: Jurnal Pendidikan dan Sosial Budaya MASALIQ: Jurnal Pendidikan dan Sains Prosiding Konferensi Nasional Penelitian Matematika dan Pembelajarannya Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies Warta LPM JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling International Conference on Education for All Jurnal Pendidikan Islam Conference Proceedings International Conference on Education Innovation and Social Science Jurnal Elementaria Edukasia Profesi Pendidikan Dasar Jurnal Pendidikan Ilmu Sosial Jurnal Infinity Proceeding International Conference on Mathematics and Learning Research Tesseract: International Journal of Geometry and Applied Mathematics Jurnal VARIDIKA EDUKASI : Jurnal Penelitian dan Artikel Pendidikan Eskul: Jurnal Pengajaran dan Pengembangan Sekolah Indonesian Journal on Learning and Advanced Education (IJOLAE) Profetika: Jurnal Studi Islam El Midad: Jurnal Jurusan PGMI INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
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PENELAAHAN KEBUTUHAN KOMPETENSI KEPALA SEKOLAH DALAM PENGELOLAAN ADMINISTRASI PENDIDIKAN ANAK USIA DINI Andriani Chondro Retno; Sartini; Desilva Sindra Javanis; Sutama; Achmad Fathoni
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 9 No. 04 (2024): Volume 09, No. 04 Desember 2024
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v9i4.17163

Abstract

This study aims to evaluate the competency needs of school principals in managing the administration of early childhood education at Kindergarten Kemala Bhayangkari 67 Sragen. Early childhood education has an important role in shaping children's early development, and the role of school principals in ensuring effective educational administration is crucial. The research method used was descriptive analysis with a qualitative approach, where data was collected through in-depth interviews with school principals from various early childhood education institutions. The results of the analysis identified a number of key competencies needed by school principals, including leadership that is sensitive to children's needs, management of human, financial and material resources, strong communication skills, interpersonal skills, creativity and community involvement. Child-oriented leadership at Kemala Bhayangkari Kindergarten 67 Sragen emphasizes the interests and needs of children as the main priority, with a focus on the optimal growth and development of each child. Leaders at this institution understand the characteristics and developmental needs of early childhood, encourage an exploratory learning approach, focus on developing social and emotional skills, and ensure parent and community involvement. Through this approach, Kindergarten Kemala Bhayangkari 67 Sragen ensures the best educational experience for children, forms a strong foundation for further development, and helps them grow into talented individuals who contribute positively to society.
EKSPLORASI INOVASI DALAM PERENCANAAN PEMBELAJARAN MATEMATIKA DI MI MUHAMMADIYAH KARANGANYAR DALAM KONTEKS KEBIJAKAN MERDEKA BELAJAR Nurjanah, Siti; Sutama; Achmad Fatoni
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 9 No. 04 (2024): Volume 09, No. 04 Desember 2024
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v9i4.19603

Abstract

This study aims to explore innovations in mathematics lesson planning at MI Muhammadiyah Karanganyar within the context of the Merdeka Belajar policy. The research method used is qualitative with a case study approach, focused on fifth-grade teachers and students. Data were collected through observations, in-depth interviews, and document analysis. The research findings indicate that teachers have successfully implemented various innovations, such as diagnostic assessments and the use of engaging learning media, which can enhance students' motivation and learning outcomes. These innovations include the creation of creative Lesson Plans (RPP) and the formulation of teaching strategies that meet students' needs. Additionally, teachers utilize technology in the learning process to make the material more engaging and interactive. The implementation of diagnostic assessments helps in understanding students' strengths and weaknesses so that learning can be tailored to individual needs. The study also found that the implemented innovations can create a pleasant and conducive learning environment. This contributes to increased participation and enthusiasm of students in learning mathematics.
Tantangan menuju pendidikan unggul: membangkitkan produktivitas institusi pendidikan untuk kualitas pendidikan yang lebih baik di Indonesia Faridli, Efi Miftah; Abidin, Nurul; Sutama, Sutama; Sutopo, Anam; Murtiyasa, Budi
Jurnal EDUCATIO: Jurnal Pendidikan Indonesia Vol. 10 No. 1 (2024): Jurnal EDUCATIO: Jurnal Pendidikan Indonesia
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1202423797

Abstract

Penelitian ini menyoroti pentingnya investasi dalam pelatihan guru sebagai kunci peningkatan kinerja akademik siswa. Penelitian ini menggunakan metode campuran (mixed method). Hasil penelitian menunjukkan bahwa dengan pelatihan berkala, guru mengalami peningkatan kompetensi dalam metode pengajaran, yang secara langsung berdampak pada minat dan pemahaman siswa. Analisis regresi dari data sekolah yang menerapkan program pelatihan guru menunjukkan peningkatan rata-rata 15% dalam skor tes siswa selama dua tahun. Ini menunjukkan bahwa pendekatan interaktif dan inovatif dalam pengajaran, yang diperkuat melalui pelatihan, menciptakan lingkungan belajar yang efektif dan menarik. Selain itu, penelitian ini mengeksplorasi implementasi kurikulum yang disesuaikan dengan kebutuhan industri kontemporer, yang meningkatkan keterampilan praktis siswa sebesar 25% dalam teknologi dan komunikasi. Kurikulum yang relevan ini juga meningkatkan keterlibatan dan motivasi belajar siswa, dengan peningkatan partisipasi aktif di kelas sebesar 30%. Penelitian ini juga menunjukkan peningkatan keterampilan berpikir kritis dan kreatif siswa sebesar 35%, menghasilkan siswa yang tidak hanya lebih baik dalam prestasi akademis tetapi juga lebih inovatif dan adaptif. Namun, penelitian ini menghadapi beberapa keterbatasan, seperti fokus pada jumlah terbatas sekolah dan ketergantungan pada metode kuantitatif yang mungkin tidak sepenuhnya menangkap nuansa pengalaman individual siswa dan guru. Implementasi metode pengajaran baru ini juga memerlukan sumber daya tambahan dan pelatihan guru yang intensif, menunjukkan perlunya investasi dan perencanaan yang lebih besar dalam sistem pendidikan untuk mengadopsi pendekatan ini secara luas.
The role of character education in learning during the COVID-19 pandemic Intania, Enika Vera; Sutama, Sutama
Jurnal Penelitian Ilmu Pendidikan Vol. 13 No. 2 (2020): September-November
Publisher : Fakultas Ilmu Pendidikan, Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jpipfip.v13i2.32979

Abstract

Abstract Coronavirus Disease-2019 (COVID-19) has an impact on all aspects of life, including education. Face-to-face education must be transferred to online learning. In learning, both face-to-face and online, character education must always be instilled in students. Character education is an important thing that students must have in order to grow their character, so they can have good personalities In a pandemic such as now, character education is very necessary for students to continue to develop their potential, even though learning is carried out online. The purposes of this study are 1) Analyzing the role of character education in learning; 2) Describing the role of character education in learning in the pandemic era of COVID-19. This type of research is a reference research. The object of this research is the role of character education in learning in the COVID-19 pandemic era. Data validity is done by Triangulation of Sources and Triangulation of Extension. In this study, data analysis techniques used constant comparison. The results of the study are twofold, 1) Character education in learning has a role for students to foster good character that can be realized in their social life; 2) In the pandemic era COVID-19 character education can play a role so that students independently want to learn material and develop an attitude of responsibility towards the tasks given by the teacher in online learning. Peran pendidikan karakter dalam pembelajaran selama pandemi COVID-19Pandemi COVID-19 menimbulkan dampak pada semua aspek kehidupan, termasuk pendidikan. Pendidikan tatap muka harus dialihkan ke pembelajaran online. Dalam belajar, baik tatap muka maupun online, pendidikan karakter harus selalu ditanamkan pada siswa. Pendidikan karakter merupakan hal penting yang harus dilakukan siswa agar dapat menumbuhkan karakternya, sehingga mereka dapat memiliki kepribadian yang baik Di masa pandemi seperti sekarang, pendidikan karakter sangat diperlukan bagi siswa untuk terus mengembangkan potensinya, meskipun pembelajaran dilakukan secara online. Tujuan penelitian ini adalah, 1) Menganalisa peran pendidikan karakter dalam pembelajaran; 2) Menggambarkan peran pendidikan karakter dalam pembelajaran di era pandemi COVID-19. Jenis penelitian ini adalah penelitian referensi. Objek penelitian ini adalah peran pendidikan karakter dalam pembelajaran di era pandemi COVID-19. Validitas data dilakukan dengan Triangulasi Sumber dan Triangulasi Ekstensi. Dalam penelitian ini, teknik analisis data menggunakan perbandingan konstan. Hasil penelitian menunjukkan bahwa 1) Pendidikan karakter dalam pembelajaran memiliki peran bagi siswa untuk menumbuhkan karakter baik yang dapat diwujudkan dalam kehidupan sosialnya; 2) Di era pandemic, pendidikan karakter COVID-19 dapat berperan penting sehingga siswa secara mandiri ingin belajar materi-materi dan mengembangkan sikap tanggung jawab terhadap tugas-tugas yang diberikan guru dalam pembelajaran daring.
MANAGEMEN KEAMANAN SEKOLAH ANTI BULLYING ATAU KEKERASAN DI SMA NEGERI 6 SURAKARTA Latunusa Ambawani, Cettra Shandilia; Mulya Kusuma, Thitha Meista; Kusumastuti, Nofi Animah; Sutama, Sutama; Fathoni, Achmad
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13425

Abstract

The rise of bullying cases encourages research with the theme of anti-bullying school security management or violence by choosing a research site at SMA Negeri 6 Surakarta because is one of the child-friendly and adipangastuti schools that is very concerned about the comfort and safety of students. The research objective is to describe the planning, implementation and evaluation of anti-bullying or violence school security at SMA Negeri 6 Surakarta. The approach used is a qualitative case study. The sampling technique used purposive sampling. Data analysis techniques used include data reduction, data presentation and conclusion drawing. The results of the research are: (1) Anti-bullying or violence school security planning by forming a violence prevention and handling team, preparing programs, creating links and complaint contacts, and maximising the role of Counselling Guidance (BK); (2) Implementation of anti-bullying or violence school security includes socialisation, implementing work programs and coordination between teams, monitoring links and complaint boxes, enforcing school rules, optimising extracurricular and co-curricular activities, building effective communication, and maximising picket officers; (3) Evaluation of anti-bullying or violence school security is carried out by the internal team and by the external team at the end of each semester, with obstacles in understanding bullying, the realisation of monitoring once a month and lack of coordination. The solution is to make positive activities in the form of competitions, monitoring activities prioritising quality over quantity and increasing coordination between the violence prevention and handling team, order and adipangastuti school. Keywords : Management, Security, Bullying, Violence
Development of Mathematics Teaching Materials to Improve Higher Order Thinking Skills in Grade 3rd Students in Elementary School Ratnawati, Wahyu; Sutama; Sabar Narimo
JTP - Jurnal Teknologi Pendidikan Vol. 24 No. 2 (2022): Jurnal Teknologi Pendidikan
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jtp.v24i2.28318

Abstract

Mathematics learning in elementary schools is not fully oriented to higher order thinking skills (HOTS). In fact, HOTS play an important role in solving mathematical problems so that they require the support of effective teaching materials. The purpose of this study was to develop mathematics teaching materials to improve HOTS in grade 3 elementary school students. This research is a development research using the Borg & Gall model. The stages of this research consist of information gathering, development planning, product draft development, and initial product testing. Research data obtained through questionnaires and tests. The data were then analyzed using an interactive model consisting of data condensation, data presentation, and drawing conclusions. The results showed that the product assessment results from material experts were 88.09, media experts were 92.00, linguists were 92.30, and practitioners were 92.24. Considering the results of the validation assessment from several experts, it can be concluded that the mathematics teaching materials developed have been feasible to improve HOTS in grade 3 elementary school students. The development of 3D-based mathematics teaching materials on two-dimentional figure provides assistance for students in solving problems more realistically and easily. Book products are not only in the form of pictures but can be seen, folded or rotated so that they can develop students' thinking in analyzing, evaluating and creating which are adapted to the context of solving mathematical problems in elementary schools.
MODEL PEMBINAAN GURU SD BERBASIS LESSON STUDY UNTUK MENINGKATKAN KUALITAS PENDIDIKAN Subadi, Tjipto; Murtiyasa, Budi; Sutopo, Anom; Sutama, Sutama; Muhroji, Muhroji
Edukasi: Jurnal Penelitian dan Artikel Pendidikan Vol 9 No 2 (2017): Vol. 9 No. 2 Desember 2017
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/edukasi.v9i2.1778

Abstract

Tujuan penelitian ini untuk mendapatkan pemahaman secara mendalam tentang: 1) Identifikasi masalah yang dihadapi guru SD dalam meningkatkan kualitas pendidikan; 2) Efektivitas lesson study sebagai model pembinaan guru untuk meningkatkan kualitas pendidikan; 3) Rancangan model pembinaan guru berbasis lesson study di Sekolah Dasar. Pendekatan penelitian ini kualitatif fenomenologi, paradigmanya definisi social,bergerak pada kajian mikro, Lokasi penelitian di Sekolah Dasar Kartasura, subjak penelitiannya guru-guru SDN 15 orang, SD Swasta 15 orang, informan penelitiannya guru, Kepala Sekolah, Kepala Dinas. Tekni pengumpulan data dengan observasi, tes, dan wawancara; Teknik analisis datanya menggunakan teori first order understanding dan second order understanding, sedangkan alur analisis data mengunakan reduksi data, penyajian data, penarikan kesimpulan/verifikasi. Kesimpulan penelitian; 1) Masalah yang dihadapi guru SD dalam meningkatkan kualitas pndidikan berbasis lesson study, terdapat dua masalah; 1) masalah internal dan 2) masalah ekstrenal. 2) Eefektivitas lesson study sebagai model pembinaan guru untuk meningkatkan kualitas pendidikan terdapat dua efektifitas, yaitu; a) efektifitas lesson study berdasarkan teoritik dan b) efektifitas lesson study berdasarkan praktik. 3) Rancangan model pembinaan guru SD berbasis lesson study menggunakan leson study modification.
Optimizing Facilities and Infrastructure Management to Support School Bussiness Units as Income Generators Alim, Siti Fatika; Sutama, S
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the infrastructure management strategy in supporting the development of school business units as an alternative funding source at Aisyiyah Gemolong Elementary School. The background of this study is based on the increasing operational needs of community-based private schools and the importance of funding innovation through the productive utilization of school assets. This study uses a descriptive qualitative approach with data collection techniques through in-depth interviews, participatory observation, and documentation. The results show that Aisyiyah Gemolong Elementary School has successfully developed six business units based on school assets, namely the hall as a meeting hall, the school kitchen as Fatimah Catering, the Ayam Geprek Sako food stall, the Khadijah Shop, Aisya Tour and Travel, and the Aisar psychology bureau. These business units are managed by the Vice Principal for Personnel by implementing systematic management functions, starting from planning, organizing, implementing, to monitoring. This approach has a direct impact on increasing school revenue by an average of Rp200,000,000 per month which is used to support teacher welfare, school operations, and social programs such as free Umrah. This study concludes that optimizing facilities and infrastructure through a school entrepreneurship model can be an effective strategy in creating financial independence for educational institutions.
The Role of School Culture and Climate in Creating A Conducive and Enjoyble Learning Environment Baihaqi, Muhammad Affan; Sutama, S
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

School culture and climate are two fundamental pillars that interact in shaping the quality of the learning environment. Although these aspects have received attention in various educational policies, the implementation of school cultural values and the development of a healthy school climate still face several challenges, such as bureaucratic dominance, resistance to change, and the limited socio-emotional competencies of educators. This study aims to explore in depth the role of school culture and climate in creating a conducive and enjoyable learning environment for students in Indonesia. This research employs a descriptive qualitative approach using a literature review method. Data were collected through a systematic review of relevant national sources, including scholarly books, accredited journal articles, and official policy documents published in the last ten years. The data were analyzed thematically and critically to examine the relationship between school culture, school climate, and the quality of the learning environment. The findings indicate that a school culture that upholds values of collaboration, openness, and appreciation for diversity contributes to a school climate that supports students’ psychological well-being and active engagement in learning. Conversely, a school culture that is closed, authoritarian, and bureaucratic tends to create a rigid and pressuring learning climate. Therefore, synergy between school culture and climate is a strategic key to establishing an effective, enjoyable, and meaningful learning process.
Optimizing The Marketing of Private School Educational Services through Local Wisdom Approaches Danurwendo, Yudha Suryanjaya; Sutama, S
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine strategies for optimizing the marketing of educational services in private schools through a local wisdom-based approach. Educational service marketing is one of the key factors determining the success of private schools in attracting public interest, increasing student enrollment, and sustaining their existence amid increasingly competitive conditions. However, most marketing strategies implemented thus far tend to rely primarily on modern approaches such as the use of social media, formal branding, and technology-based innovations, without adequately considering the potential of local cultural values within the school's environment. In fact, local wisdom can serve as a unique competitive advantage and as a distinctive identity of the school in the eyes of the community. This study employs a qualitative method with a literature review approach, conducted through the exploration and analysis of scholarly articles, books, and research reports published within the past five years (2020-2025). The findings reveal that integrating local wisdom values into school marketing strategies can strengthen the school's positive image, enhance public trust, and foster stronger emotional connections between schools and their surrounding communities. Local values promoted through school marketing, educational programs, and services are shown to be more easily accepted by the community, as they align with prevailing cultural norms. Therefore, private schools need to formulate marketing strategies that are not only adaptive to contemporary developments but also contextualized with the local wisdom of their surrounding communities. This study is expected to provide theoretical contributions to the development of educational management literature as well as practical references for school administrators in designing relevant and effective marketing strategies.
Co-Authors Aan Yunianto Abd Syakur Abidin, Nurul Abul Hasan Anshori Achmad Fathoni Achmad Fathoni Achmad Fathoni, Achmad Achmad Fatoni Adinata, Yuda candri Adnan, Mazlini Adnan, Mazlini Binti AHMAD FATHONI Ahmad Muhibbin Ahmad Muhibin Ahsanul Huda Susanto Al-Amin Alfauziah Rahmadani Ali - Muckromin Alifia Rosyida Alim, Siti Fatika Ambawani, Cettra Shandilia Latunusa Anam Sutopo Anatri Desstya Andayanie, Lukie Masayu Andi Arfianto Andi Prasetiyo Andriani Chondro Retno Andriyani, Santi Andy Ariyanto Angga Eko Novanto Anggitasari, Binta Anggitasari, Binta Anif, Anif Anif, S. Anindya Desy Pinastika Putri Anton Adi Suryo Kusuma Ardillani, Sofie Putri Arfianto, Andi Ariana, Tirta Arianti, Nila Arif Nofa Sugiyanto Aris Abadi Arum Afdhalishani Jannati Asri Neli Putri Asy'arie, Musa Atik Mayasri Atik Sumiyati Atik Sumiyati, Atik Aulia Ramadhani Mahmud Azmi Rahmatullah Azminudin Latief Baihaqi, Muhammad Affan Bambang Harmanto, Bambang Bambang Sumardjoko Binta Anggitasari Budi Murtiyasa Budiarti, Ani Bulkaini (Bulkaini) Cahyo, Aditya Nur Cahyono, Dedi Dwi Cecep Kusmana Cettra Shandilia Latunusa Ambawani Christina Kartika Sari Condro Nur Alim D. S, Suprojo Danurwendo, Yudha Suryanjaya Darsinah Darus Rohman Darwanti, Asri Deky Yudha Saksono Deky Yudha Saksono, Deky Yudha Desi Dwi Hastuti Desilva Sindra Javanis Dewi Candraningrum DEWI, LISTIANA Diana Purwita Sari, Diana Purwita Dias Aziz Pramudita Didi Supriadi Dinar Noviyanti Djalal Fuadi Dwi Maryani dwi purwati Efi Miftah Faridli Eka Danik Prahastiwi Eko Wahyudiyanto Elfrida Ratnawati Elly Elliyun Emi Fitriyani Emi Fitriyani, Emi Endang Fauziati Erna Widyasari Ernawanto, Yoni Esti Nur Qorimah Fadly, Hawangga Dhiyaul Faiziyah, Nuqhty Fathoni, A. FATHULOH, RIDWAN Fatimah, Iim Fatiya Nuzuli Mufti Fatmi Rohmah Nur Hidayati Fauzati, Endang Fauzi, Alifiko NurAhmad Febriani, Diva Febrianti, Nisa Febriyani Sulistyaningsih Fitri Ayuningsih Fitri Handayani Fitri Handayani Fitri Puji Rahmawati Gamal Abdul Nasir Gilang Ary Sandy Giyarto Gumgum Gumilar Handayaningsih, Andriani Chondro Retno Hariyanto Harsono Harsono Harsono Harsono Harsono Harun Joko Prayitno Haryoto Haryoto Hasthanti, Sri Walji Hastuti, Desi Dwi Hayani, Sari Nur Hermansyah Hernawan Sulistyanto Herry Novis Damayanti Herry Novis Damayanti, Herry Novis Heshinta, Linda Hesti Hesti Hesti Hidayat, Burhan Taufiq Hidayati, Yulia Hidayatun, H Hindarto Hindun Khozanah Husni Mubarok Idawati Idawati Idrus, N. B. M. Ika Candra Sayekti Ikhsan Maulana Ima Aryani Imam Nuraini Immawan Nurdin Immawan Nurdin Indah Laila Wuryanti Indaryanti, Rosita Budi Intania, Enika Vera Ipung Purwati Ira Nur Fajriani Irianti, Indah Susi Irmawanti, Nur Isnaini Budi Utami Izzati, Miftahul Jakia, Nikmatu Jan Wantoro Janah, Nugraheni Nur Janah, Nugraheni Nur Janti, Janti Murdiani Jasno, Jasno Javanis, Desilva Sindra Juniarto, Suci Junita Dwi Wardhani KARTIKA, SOFIA NUR Ketut, Sumadi Khairul Umam Khofifah Titan Palupi Khotimah, Putri Khotimah, Rita P. Khozanah, Hindun Kristiawanto Kristiawanto Kristiawanto, Kristiawanto Kucisti Ike Retnaningtyas Suryo Putro Kusuma, Thitha Meista Mulya Kusumastuti, Nofi Animah Laili Etika Rahmawati Laili Rahmawati, Laili Laksmiwati, Pasttita Ayu Lastini, Fitri Latunusa Ambawani, Cettra Shandilia Listiana Dewi Liya Eka Prasetyo Luqmanul Hakim M. Noor Kholid M. Noor Kholid M. Novitasari Maghdhuroh, Umi Maharani Fadhiyah Haifani Markamah, Markamah Markhamah Maryadi Maryadi Masduki Masir, Rizkya A. Mauly Halwat Hikmat Mayasri, Atik Mazlini Adnan Mazlini Adnan Mazlini Binti Adnan Mazwar Ismiyanto Mazwar, Mazwar Ismiyanto Meggy Novitasari Meti Fatimah Minsih Mohamad Waluyo Mohammad Ahmad Bani Amer Mohammad Rifki Maulana Monica Wahyu Pertiwi Mufti, Fatiya Nuzuli Muhammad Izzul Haq Muhammad Noor Kholid Muhammad Nuhman Mahfud Muhibbin, Muhibbin Muhroji Muhtadi Muhtadi Muhtadi Muhtadi Mulya Kusuma, Thitha Meista Mumtazah, Durrotun Murfiah Dewi Wulandari Musa Asy'arie Musa Asy’arie Mustofiyah, Lilik Mutatohirina, Rahmatika Nur Nadila Ristiani Nanang Inwanto Naomi Fahma Nasution, Annio Indah Lestari Natami, Harindra Dina Natul Ishmah, Lutfi Muzayya Naufal Ishartono Nawanti, Rita Dwi Nina Sofiana Nining Setyaningsih Nofi Animah Kusumastuti Novitasari, M. Noviyanti, Dinar Noviyanti, Dinar Nugraheni Nur Janah Nugraheni, Wahyu Nur Nunuk Nurcahyani Adiyastuti Nuqhty Faiziyah Nuqthy Faiziyah Nur Anisa Susilowati Nur Cholidah Nur Cholidah, Nur Nur Indah Istiqomah Nur Rakhma Ardhiani Nuraini Alkhasanah Nuraini, Imam Nurcahyo, Adi Nurdin, Immawan Nurgiyatna NURUL CHOLIFAH Nurul Hadi Mustofa Nurvitasari, Roidah Aisyah Pasttita Ayu Laksmiwati Patriana, Wendy Dian Pina Indah Sayekti Prasetyo Wahyu Aji Prawoco, Fajar Sandi Prayitno Prayitno Prayitno, H. J. Purbonuswanto, Welius Purnawanto, Ahmad Teguh Purnomo, Shodiq Putri Oviana Putri, Rizki Alifia Putri, Winda Fitria Supriyanto Qonita, Farra Risti Qonitah Faizatul Fitriyah Qonitah Fauziyah Qorimah, Esti Nur R Riyanti Raden Mohamad Herdian Bhakti Rahmat Syawaludin Rahmawanti, Kani Rahmayanti, Danica Zerlinda Ramadhani, Fitri Yana Nia Ratna Dwi Susilowati Reni Kurniawati Pertiwi Retno, Andriani Chondro Ridha Hasniar Ridlo, Rosid Rikana Sulistyaningrum Rikana Sulistyaningrum Rini Budiwati Rini Setyaningsih Rita Dwi Nawanti Rita Eryani Rita P. Khotimah Riyanti, R Rizki Prasetya Rizky Nuriyana Husaini Rochmah Wijayanti Rohmah, Aldila Nur Rohmah, Ismu Musi'atu rohmah, rohmah Rohmah, Yasinta Ainur Rosidah Aliim Hidayat Ryanto, Aldora Zahra S Suryono S. A., Dini Zulaekha S. Sofia S. Sukartono Saada, Saron Aulia Himmatus Sabar Narimo Saefudin, Ady Saifudin Saifudin Samino Samino Samino Samino Sandy, Gilang Ary Sarah, Umay Sarbun Hadi Sugiarto Sari Nur Hayani Sari, Fhitri Indah Sartini Sartini Sartini Sekar Ayu Aryani Sekar Ayu Aryani Setyaningsih, Hana Ilvi Shodiq Purnomo Shofiyuddin, Muh. Sigit Hartanto, Sigit Sigit Haryanto Sinta Fitriana Siti Aminuriyah Siti Hadiyati Nur Hafida Siti Lestari Wahyuningsih Siti Malikah Siti Marpuah Siti Nurjanah Siti Zuhriah Ariatmi Slamet Hw Slamet Hw Slamet Hw, Slamet Hw Slamet Widodo Sobirin, Mukhammad Soekarno, Gustina Anugerahwati Sofia Sofia Sofia Sofia, Sofia Sofia, S. Sofie Putri Ardillani Sofyan Anif Sri Budiyati Sri Budiyati Sri Hartini Sri Hartini Sri Haryanti Sri Katoningsih SRI RAHAYU Sri Rahayu Sri Rejeki Sri Sutarni Sri Suwartini Sri Suwartini Sri Walji Hasthanti Suansah, S Suharno Suharno Sukamto, Ika Sumiyarsi Sukartono Sukartono Sukowati, Berliani Ardelia Sulistyaningrum, Rikana Sumirtha, Miwada Sunanih Sunaryo, Ilham Sundari Sundari Sundari Sundari, Sri Suparlan Suparlan Supriadi, Didi Suprojo D.S. Suri Margi Rahayu Suri Margi Rahayu, Suri Margi Suryono Suryono Suryono Suryono Susi Rahayu Susilowati, Arum Susilowati, Ratna Dwi Susiyani, Retno Sutopo, Anom Sutopo, Anom Suwardi Suwardi Suyatmini Suyatmini Suyitno Suyitno Syafaatun, Alifiah Syahelani, Jodhi Navella Syamsul Arifin Syamsul Arifin Syarifah Erma Rahmawati Syawaludin, Rahmat T Taufik Taqiyya, Wafa Taryanti, Wahyu Haspri Nur Taufik Taufik Thitha Meista Mulya Kusuma Tika Andriani Tinuk Triyana Titik Asmawati Tjipto Subadi Toyib, Muhamad Tri Anasari Tri Hanung Widiyarso Tri Hanung Widiyarso Tri Susilowati Tri Wulandar Viana Teti Anggraeni Viana Teti Anggraeni, Viana Teti Vitri Astuti Wafrotur Rohmah Wahyu Ratnawati Wahyudi Taufan Santoso Wahyudi Taufan Santoso Wahyudiyanto, Eko Waluyo, Mohammad Waston Wati, Dian Ratna Wendy Dian patriana Wendy Dian Patriana Widiantoro, Rulli Widiartini Widiartini Widiartini Widiartini, Widiartini Widyastuti, Efa Wijayanti, Ratih Kumala Wrasiati, Wrasiati Wulandari, Herlina Tri Wulandari, Nur Asih Yasir Sidiq Yenny Prastiwi Yenny Widyawati Yoni Ernawanto Yulia Maftuhah Hidayati Yuni Putri Indriyani Yuni Wijayanti Yuni Yati Yustina Neny Hastuti Yustri Mindaryani Zainnur Wijayanto Zumrotin Firdaus Zumrotun, Erna