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Journal : PERSPEKTIF

Strategies for Strengthening Local Businesses through Digital Marketplace Transformation in the New Economy Era in Bone Regency Dwiyanti, Andi Amitya Resty; Ayub, Zulkifli; Masriadi, Masriadi; Asdar, Asdar; Sahid, Abdul
PERSPEKTIF Vol. 14 No. 4 (2025): PERSPEKTIF
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i4.15854

Abstract

This study analyzes the digital transformation of marketplaces as a strategy to strengthen micro, small, and medium enterprises (MSMEs) in Bone Regency, South Sulawesi. The background of this study is based on the digital technology adoption gap between urban and rural areas, which impacts the competitiveness of MSMEs. This study employs a qualitative approach with a case study design, involving 15 informants comprising business operators, marketplace platform managers, MSME facilitators, and local government representatives. Data were collected through semi-structured interviews, observations, and document analysis, then analyzed using the Miles, Huberman, and Saldana model to identify key themes. The findings reveal five key themes: (1) the motivation to adopt marketplaces is driven by the need to expand market reach and adapt to changing consumer behavior; (2) key enablers include training and technical assistance, while barriers include low digital literacy, infrastructure limitations, and logistical challenges; (3) digitalization has a positive impact on sales growth and changes in consumer behavior, particularly among younger generations; (4) local-based mentoring strategies and entrepreneurial communities such as Tangan Di Atas (TDA) are effective in accelerating digital adaptation; and (5) government policies support training and business legality, but collaboration with local platforms is still limited. This study highlights the importance of multi-actor collaboration and contextualized policy interventions to build inclusive, resilient, and sustainable digital marketplace ecosystems in rural areas, providing actionable insights for regional governments and stakeholders in strengthening rural digital economies.
Co-Authors . Hamsiah A. Hamsiah A. Hamsiah A.Vivit Anggreani Abdul Kamaruddin Abdul Latif Abdul Rahman Abdul Sahid, Abdul Abdurrachman Rahim Abner Buttu Sarira Adelia, Fricillia Adi Nugroho, Dwi Adnan Adnan Adrian Adrian Afriani Afriani Agustinus Jarak Patandean Ahmad Swandi Ahyadi, Ahyadi Akbar Indra Jaya Akhiruddin Akhiruddin Akhiruddin Aldias, Aldias Alfiyyah, Ashma Fiya Amal Akbar Amaliah, Nurul Anastasia Yohana Sundah Andania, Ana Andi Agusniati Andi Ferawati Andi Hamsiah Andi Hamsiah ANDI KHAERUNI Andi Nurdiyawanti Idris Andi St. Hartina Said Andi Sukainah Anggoro, M. Yusuf Alfian Rendra Angreani, A.Vivit Angreani, Andi Vivit Anugrahwati, Anugrahwati Anwar, Adil Saputra arifin tahir Arifin, Irma ARIYANTI, EKA LESTARI Arniati Arifin Arruan, Paulina Feronika Arsiah Arsyad Arsyad, Susalti Nur Asia M Asia M Asia M Asia M Asia M, Asia M Aswatul Nur Hasanah Aulia Aulia Ayu Rahayu Ayub, Zulkifli Ayuningtyas, Nirmala Azizah, Rifdah Bahar, Megawati Batau, ST. Haliah Bernard Bernard, Bernard bin Tuan Kechik, Tuan Nordin Bulkis Bulkis Bunga Dara Amin Burhan Burhan Burhan Burhan, Burhan Chusnul Chatima Damayanti, Alfina Damayanti, Erna Darnian, Wa Ode Desarmini, Desarmini Dwi Syukriady Dwiyanti, Andi Amitya Resty Emi Santagu Enjelina Debibillian, Maria Erniwati Erniwati Evi Syarah Evya, Evya Fadila, Annur Fadly , Muh. Fadly, M Fansury, Andi Hamzah Fefbrianti Iren Firdaus, Andi Mulawakkan Firdaus, Jey Firmiaty, Sri Hadijah Hadijah Hakiki, Hakiki Halim, Patmawati Hamid, Sundari Hamsiah - Hamsiah Hamsiah, Andi Hamsiah, Andi Harsinah Rafiudin Hastuti Hastuti Hazan, Hazan Heni Pujiastuti Herlina Ahmad, Herlina Hidayat , M. Hiola, Yustina Hirpan, Hirpan Husain, Saddam Hustiana, Hustiana Ibrahim, Muliaty Ida Ayu Putu Sri Widnyani Ifa Safira Ihsan U, Wa Irma Al Ikhsan Irhamah - Irhamah Irhamah Isnaeni, St. Nur Amaliah Nandita ISNAINI ULFA, NUR Jana, Nur Jasmin, Suriah Pebriyani Jayawarsa, A.A. Ketut Jesica Mesie Sostenes Jesika Fery Jufri Jufri Kadir, Putra Imanulla Kandatong, Hasanuddin Khalik, Subehan Khifa, Mastura Kiramang, Khaeruddin KURNIA KURNIA, KURNIA La Ode Santiaji Bande Lilik Lestari Limbong, Sunarlia Luana Sasabone Luana Sasabone Lutfin, Nursamsilis M, Asia Mardewi, Mardewi Maria Magdalena Nini Marjima, Anisa Marwah Achmad Marzuki, Mutmainnah Mas'ud Muhammadiah Masriadi, Masriadi Mesfer, Faradila Mubarak, Fathul Muh Yusran Yunus Muh. Arman Yamin Pagala Muh. Rezky Risandi Muh. Syata, Wahyu Muhammad Abdy Muhammad Asdam Muhammad Asdam, Muhammad MUHAMMAD BAKRI Muhammad Idrus Muhammad Syarifuddin Rahman Muhammad Yunus Muslim, Amila Akrama Muslimin Muslimin Nasaruddin Nasaruddin Nashrullah, Nashrullah Nasir, Norma Nasrullah Nasrullah NERU SATRAH, VIT Nina Ariani Ningsih, Syahruni Novieser Parombean Nugroho, Dwi Adi Nur Ijabah, Nur Nur, Rafi'ah Nurainun Nurainun Nurdevi, Nurdevi Nurdin Nurdin Nurfaega Rahim Nurhasanah Nurhasanah Nurhayati Nurhayati nurliah, nurliah Nursamsili Lutfin Nurul Istiqamah Nurwidyayanti Nurwidyayanti Oktavia Jenti Siang Patang Patang, Patang Putri, Anita Librani Putu Wahyu Sudewi Rahimah, Ainun Rahmania Rahmania Rahmaniah Rahmaniah Rahmaniah, Rahmaniah Rahmi, Isnaini Rakasiwi, Fajar Ramadani, Ainun Mujahidah Reni Dangon Reski, Reski Restu Januarty Hamid Rini Aden Kartika Bachri Riono, Siswan Rosdia, Eva Rosidah Rosidah Rosmini Rosmini Rusdiah Rusdiah Sabillah, Bellona Mardhatillah Said, Erna Saiful Anwar Salmiati Salmiati Sambolangi, Herlina Sarmila Sarmila Sartika, Nelfi Sasabone, Luana Satmawati, Satmawati Septiman, Septiman Sidjara, Sahlan Siti Maria Ulfah, Siti Maria Siti Wahyuni Halik Sitti Khadijah Sitti Saidah Soleh, Nursanti Sparisoma Viridi Sri Devi, Retno Sri Rahmadhanningsih Sri Rahmadhanningsih Sri Rahmadhanningsih Sri Rejeki Sri Wahyuni Sri Wahyuni Sudirman Sudirman Sugiarty, Henny Suharti Siradjuddin Sujarwo Sujarwo Sukmawati Sukmawati Sukmawati Sulaimana, Sulaimana Sulemana, Sulemana Sulfi Sulfi Sumarni Sumarni Sumarni Sumarni Sunarlia Limbong Suradi Tahmir, Suradi Suryanti Susanti Susanti Syahriah Madjid Syahrinullah, Syahrinullah Syam, Andi Wahyuni Syamsuddin Syamsuddin Syawal, M. Tamrin Tamrin Tasni, Nurfaida Taufiq Natsir Tismi Dipalaya, Tismi Tuan Nordin bin Tuan Kechik Tuan Nordin bin Tuan Kechik UA, A. Nur Achsanuddin Ulfah, St. Maria Vivit Rosmayanti Wa Ode Desna Sari Wahid, Areski Wahidah Sanusi Wahyuni Wahyuni Yulianti Yulianti Yulini Rinantanti Yunus MS, Nur Hafsah Yunus, Andi Muhammad Yunus, Nur Hafsa Yunus, Nur Hafsah Yuriatson Yuriatson Yuriatson, Yuriatson Yusniar S