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ABDUL MUJIB
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Journal : Journal of Islamic Economics

 1 
Islamic Marketing Management at Sofyan Kalimas Hotel and Namira Syariah Hotel in Surabaya Abdul Mujib; Rukhul Amin
Journal of Islamic Economics (JoIE) Vol. 4 No. 2 (2024)
Publisher : Prodi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/joie.v4i2.10200

Abstract

Introduction: Currently, the halal tourism business through sharia hotels is increasingly vibrant in the era of globalization in line with the large demand for domestic and foreign halal tourism markets. Islamic marketing is an important part in developing the halal industry in the hotel sector, in addition to sharia compliance in sharia hotels. The purpose of this research is to analyze sharia hotel marketing management: case studies at Sofyan Kalimas Hotel and Namira Hotel in Surabaya, East Java, Indonesia. Research Methods: This research uses a case study approach with a descriptive qualitative research type the researcher will directly engage in fieldwork to conduct observations and data collection. The data will be sourced from both primary and secondary data. Data collection techniques will include interviews with several informants, observations and documentation. The analysis process will begin with data collection, followed by data reduction to select key information, presentation of the data, and finally drawing conclusions. Result: The research results show that sharia hotel marketing management in stills religious values by emphasizing norms, attitudes and behaviour by applying Islamic principles, Islamic practices, Islamic rules and Islamic beliefs, both internal and external management. In internal marketing as a differentiator from conventional hotels, it adds the Islamic atmosphere variable and externally it adds Islamic brotherhood. Conclusion: Then, to improve marketing, hotel management must build relationships and collaborate with stakeholders, including the government, institutions, Islamic mass organizations which are marketing targets.
Co-Authors Abdul Rahman Shaleh Abdurrubi Perwiragama, Salman Adi Fadli Aep Kusnawan, Aep Afiffah, Anggi Dhea Afsan Nurrizki Ahmad Abroza Ai Badriah Airlangga, Dean Zulmi Akhmad Sodiq Alamri, Mohammed Saeed A. Alaqoh, Shofwatul Ali Sodiqin Amin, Rukhul Andri, Sri Anjarsari, Riana Annisa Anugrah, Yuli Dwi Yusrani Aqil, Rihab Said Arfan Mu’ammar, Muhammad Arumsari, Nira Asep Iwan Setiawan, Asep Iwan Aspandi, Aspandi Atqiya, Syifaul Aulia Rihadatul Aisy, Tazkia Auvaizah, Navila Awaliyah, Robi’ah Azis, Ali Aziza Mutifani Hidayah azzarqa, azzarqa Bahrul Ulum Bakri Agus Wijaya Bariki, Yusril Budi Murtini, Nurul Chaerul Firdaus, Muh. Nur Ridho Chairul Anam, Chairul Dede Rosyada Desi Safitri Dewi Sadiah, Dewi Dian Ayu Liana Dewi Didi Suryadi Eka, Sefri Aditya Elizatun, Elizatun Eris Harismasakti ETI KURNIAWATI Fadlilatul Munawaroh Fathurrohman, Asep Ahmad Fatoni, Isbet Firdaus, Dede Ridho Firmansyah Firmansyah Firmansyah Fitri Rima Hidayati Fitria Ikhrimadhani Hafiz, Abdul Hanafi, Syafiq Mahmadah Hanifa, Nada Hapzi Ali Harahap, Sarah Khairani Hasanudin Hasratuddin Siregar Hendri Kurniawan, Hendri Herlena, Winceh Hermawan, Rico Hopipah, Eva Nur Huda, M Thoriqul Huda, M. Ikhwanul Humaidi, Zuhri Hunainah Hunainah, Hunainah Ibad, Taqwa Nur Ida Umami Ika Rosyidatul Fauziyah Ilham Akbar Ilham Akbar Imaduddin, Ilmir Rizki Imas Maesaroh Iqbal Tsani, Muhamad Irfan Yuhadi Ismail, Nurmikyana Isna Izzah Fikroh Basyariyah Jajat sudrajat Jamalulel, Habib Alwi Karimatul Khasanah, Karimatul Khairudin, Ahmad Vardin Khaissuledi Qawiy Khoiriyah, Amri Khoirurrijal Khoirurrijal Khoirurrijal Khoirurrijal, Khoirurrijal Kholis, Nur Kusaeri Kusmastuti, Ines Prasheila Lestari, Retno Tri Lisa Astriani Lisnawati, Depi Lubis, Aulia Chairani Lubis, Sofia Indriani Lubis, Sofia Indriani Lubis, Sopian M. Abzar Duraesa MADE PRAMONO Maharani, Mega Utami Maripah, Maripah Masdariah, Een Masyhuri, Muhammad Mathelinea, Devi Maya, Iklilah Arum Mayla Cindy Carmeliasari Miftahul Zannah Moh. Husen, Moh. Moh. Iklil Albahij Moh. Jeweherul Kalamiah Mubaidi Sulaeman Mubarak, Mubarak - Muhamad Fajri Muhammad Azkia Pasya Muhammad Hasan Basri Mukayat Al-Amin Mukhtar Hadi Mulqiyah, Hilma Muna, Alfina Nailul Munif, Achmad Murniasih, Eri Mustika Ramadhani, Fahmi Nabila Salsabila Iswar Nabilah, Deva Nanang Asfufi Nasution, Alhafidh Nikmatul Masruroh Nisa, Yunita Faela Novila, Sheila Novita, Dwi Nugraha, Enung Nugraha, Mizwar Luthfiansyah Nur, Fauzan Nursalam Nurul Khikmah Nuzul Hidayah, Robiah Panani, Muh Jihan Perihandi Andi Putri, Ayu Septiana putri, Putri Wulandari Qomaria, Lailatul Rahma, Hilda Syifa Rahmah Mawadah, Atina Rahman, Moh. Taufiqur Rahmawati, Rahmawati Rena, Syahidah Ridho, Hilmi Rifaudin, Ahmad Riswanto, Dodi Riswanto, Dody Romdhani, Nizar Zikri Ropingi el Ishaq, Ropingi RR. Ella Evrita Hestiandari rukhul amin Rustandi, Ridwan Salahuddin Asy-Syahid Salimah Nailulmuna, Syarifah Salsyabila, Nabila Satriah, Lilis - Sawitri, Utari Septiani, Intan Widiya Shaleh, Abdul Rahman Shobirin, Muhammad Shobirin Shochibah Istiqomah Sirajudin Sirajudin Siregar, Rama Nida Siti Sakinah, Siti Sufyani Prabawanto, Sufyani Sukma Inaya Sukma Inayah Sururin, Sururin Suwarno Ariswoyo Suwenti, Reni Taher, Zahdi Tarihoran, Nafan Taufik Alamin Tohir, Abdul Illah Tsalis, Khodijah Nur Ubaidillah Ubaidillah Ulum, Misbahul Waddin, Moch Aufal Hadliq Khaiyyul Millati Wahyudinata, Davit Wibawa, Aditya Setiaji Winarto, Agus Edy Yulis Widhiastuti Yuslia Styawati, Yuslia Yuyun Yunita Zahdi Taher Zain, Sri Kurnia Zainal Abidin Zainal Muttaqin