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Ludi Wishnu Wardana

Universitas Negeri Malang

Author-ID : 3329482

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The Effect of Word of Mouth (WOM) and Marketing Strategy in Mediating Consumer Loyalty to UMKM Product Purchasing Decisions Agustin, Resty; Soetjipto, Budi Eko; Wardana, Ludi Wishnu
International Humanity Advance, Business & Sciences Vol 2 No 4 (2025): April
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v2i4.447

This research systematically explores the roles of Word of Mouth (WOM) and marketing strategies in mediating consumer loyalty and its impact on purchasing decisions for Micro, Small, and Medium Enterprises (MSMEs) products. Applying a Systematic Literature Review (SLR) method, this study synthesizes scholarly articles sourced from major academic databases such as Scopus, ScienceDirect, Google Scholar, and ProQuest, covering publications from the past decade. The selection of literature followed rigorous procedures including identification, screening, and eligibility assessments, with strict inclusion criteria to ensure the relevance and quality of the reviewed studies. The analysis reveals that WOM significantly influences consumer perception and trust, while well-implemented marketing strategies help establish long-term consumer engagement. These two factors contribute positively to consumer loyalty, which in turn plays a pivotal role in shaping purchasing behavior toward MSME products. Additionally, consumer loyalty is identified as a key mediating variable that reinforces the relationship between WOM, marketing strategies, and purchase decisions. The findings offer valuable insights for both academic and practical perspectives, particularly in designing relationship-oriented marketing approaches to strengthen MSME competitiveness.

The Relationship Between Entrepreneurship Learning and Entrepreneurial Creativity in Vocational School Students in Jombang Regency: The Role of Social Support as A Mediating Variable Alimaningtyas, Deni; Wardana, Ludi Wishnu; Sumanto, Agus
Journal of Applied Business, Taxation and Economics Research Vol. 4 No. 4 (2025): April 2025
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v4i4.395

Entrepreneurship plays an important role in solving complex problems such as poverty, inequality and economic instability. Young people equipped with entrepreneurial skills are not only drivers of economic growth, but also agents of change who can address the major challenges faced by society and the global environment. The importance of creativity in this context is because innovation is a key driver in business and technological development. Creativity allows new ideas to emerge, provides more effective and efficient solutions, and creates significant added value for society. This research uses a quantitative approach with Partial Least Squares structural equation modeling (PLS-SEM) to predict and confirm the given hypothesis. This research uses google form for data collection on grade XI students in the Digital Business Department of SMKN in Jombang Regency. Respondents in this study were 136 respondents from the three schools used as research objects. The results of the research analysis show that social support has a significant influence on entrepreneurial creativity, showing a strong and positive relationship. Entrepreneurship learning also has a significant effect in increasing social support. However, the direct relationship between entrepreneurial learning and entrepreneurial creativity is negative and insignificant. Thus, social support plays an important role as a mediator in enhancing entrepreneurial creativity.

English As An Instrument of Economic Growth: A Systematic Literature Review Pratiwi, Rani Julia; Siti Nur Khoiriyah; Konsultindo, Christian Tjatur Budi; Ananda Sriphol; Danardana Murwani; Ludi Wishnu Wardana; Andy Prasetyo Wati
International Journal of Technology and Education Research Vol. 3 No. 02 (2025): April - June, International Journal of Technology and Education Research (IJET
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i02.1809

This study aims to examine the role of English as an instrument in economic growth in Indonesia through a Systematic Literature Review (SLR) approach. The literature selection process followed the PRISMA flow to ensure transparency and validity, and was supported by bibliometric analysis and visualization using VOSviewer software. The literature analyzed came from Google Scholar and Web of Science published between 2019-2025, with keywords focusing on the relationship between English language acquisition and economic growth. From the selection of the initial 100 articles, 9 relevant articles were obtained for further analysis. The results show that English proficiency contributes to four main aspects of economic growth, namely: (1) as a source of individual income through private courses, (2) as an essential skill in entrepreneurship and global business, (3) as a branding tool in the tourism sector, and (4) as a medium of communication with foreign investors. These findings reinforce the human capital theory that places language acquisition as a strategic asset for national economic competitiveness. This study concludes that English is an important instrument in supporting Indonesia's economic growth in the era of globalization.

The Strategic Role of Family Business In Entrepreneurship Education For Students With Special Needs: An Indonesian Perspective Systematic Literature Review (SLR) Wahyudi, Dwi; Dwi Santoso; Chozin; Sunariyadi; Andy Prasetyo Wati; Ludi Wishnu Wardana
International Journal of Technology and Education Research Vol. 3 No. 02 (2025): April - June, International Journal of Technology and Education Research (IJET
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i02.1810

This research aims to systematically examine the strategic role of family businesses in entrepreneurship education for students with special needs in Indonesia. Entrepreneurship education has become an important approach to increase economic independence, especially for individuals with special needs who face challenges in accessing formal employment. Family business as a family-based economic unit has great potential as a contextualized, flexible and supportive means of entrepreneurship learning. This Systematic Literature Review (SLR) analyzes 25 relevant national and international journal articles, published between 2019-2025, with a focus on the integration of family business in entrepreneurship education for people with disabilities. The results show that family businesses can provide an inclusive learning environment, build practical skills, and strengthen family involvement in the education process. However, challenges still arise in the form of limited resources, access to training and supporting policies. This study recommends the need for collaboration between schools, families and government in designing a family business-based entrepreneurship curriculum that is adaptive to the needs of students with special needs. The findings make an important contribution to the development of a more inclusive and sustainable entrepreneurship education model in Indonesia.

Entrepreneurship In The Digital Era: A Systematic Literature Review Rahman, Izzatul Luthfiah; Dias Intan Sholatiah; Sari Ayu Imaniah; Irma Suryandari; Andy Prasetyo Wati; Fulgentius Danardana Murwani; Ludi Wishnu Wardana
International Journal of Technology and Education Research Vol. 3 No. 02 (2025): April - June, International Journal of Technology and Education Research (IJET
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i02.1825

This research aims to identify, analyze, and synthesize relevant literature on entrepreneurship in the digital era through a Systematic Literature Review (SLR) approach. Digitalization has significantly changed the entrepreneurial paradigm, driving the emergence of new business models, expanding market access, and requiring entrepreneurs to have adequate technological, cognitive, and social skills. This review analyzed 11 selected scholarly articles from reputable databases such as Scopus, Emerald, Sciencedirect, and SpringerLink, published between 2020 and 2025. The review shows that digital entrepreneurship is strongly influenced by technology adoption, organizational readiness, and individual factors such as digital efficacy. The research also uncovered gaps in the literature, such as the lack of studies in developing country contexts, the role of human factors in SMEs' digital transformation, as well as the need for integration of psychosocial factors. This study offers a new conceptual framework and model to support the development of sustainable and adaptive digital entrepreneurship

-Commerce Adoption In Developing Business Education Insights: A Systematic Literature Review Analysis Purwianti, Ari; Emilia Nur Cholifah; Luthfi Nur Alifah; R Rizky Nuryanti; Andy Prasetyo Wati; Ludi Wishnu Wardana
International Journal of Technology and Education Research Vol. 3 No. 02 (2025): April - June, International Journal of Technology and Education Research (IJET
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i02.1838

The systematic literature review (SLR) article on e-commerce adoption in developing business education insights has the following objectives; (a) Identify the role of e-commerce adoption in expanding business insights; (b) Practical integration of e-commerce in business education; (c) E-commerce skills and insights as a result of business education; (d) Recommendations for curriculum, teachers, and students adopting e-commerce in business education. The method of writing a systematic literature review (SLR) article is a literature research method sourced from the Elsevier and Emerald databases. SLR analysis uses the PRISMA method to find relevant articles in accordance with the research objectives. The results found three aspects included in the curriculum in improving business insights, namely (a) digital competencies including technical skills and technology adaptation; (b) learning digital transformation and business innovation, such as the use of e-commerce to study customer behavior; (c) digital marketing strategies to easily adapt to changes in the increasingly digital business world. The implication of this research is for the business education curriculum to adapt to the demands of an increasingly digital business world.

The Impact of Workplace Discipline and Motivation on Employee Performance in Improving Organizational Success Uki Yonda Asepta; Ivan Widjaja; Sopiah Sopiah; Ludi Wishnu Wardana
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 2 (2025): International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i2.209

In a more competitive business environment, employee performance is a crucial factor that influences an organization's success. Elevated employee performance not only facilitates the attainment of business objectives but also fosters a positive and productive work environment. This study seeks to examine the correlation among employee motivation, work discipline, and performance, along with external influences that may affect the interplay among these three components. By comprehending this link, it is anticipated that firms can devise more effective strategies for managing human resources, hence enhancing total employee performance. This study used a quantitative methodology with a sample of all employees from energy companies in Madura, comprising a total of 50 individuals. Data were gathered via questionnaires with a Likert scale ranging from 1 to 5. Data study employed multiple linear regression, revealing that job motivation and work discipline significantly influenced employee performance. The analysis results indicated that the regression model accounted for 44.1% of the variance in employee performance, with work motivation and work discipline identified as significant independent factors. This study's conclusions offer theoretical and practical insights for firms to enhance employee performance. Organizations must cultivate a work environment that fosters internal drive and work discipline, while also considering external elements such as effective supervision and leadership structures. Consequently, firms can formulate more efficient human resource management strategies to enhance employee performance across diverse sectors.

Dynamics of Human Resource Management in Livestock Sector Family Business Development in Malang, East Java Indira Oktavianti; Landreas Utama Lie; Sopiah Sopiah; Ludi Wishnu Wardana
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 2 (2025): International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i2.227

This study aims to comprehensively explore the dynamics of human resource management (HRM) to develop family businesses in Bantur sub-district, Malang Regency, East Java. Identify the challenges and strategies used in managing human resources in the family business partnership model. This research method uses a qualitative approach by understanding the phenomenon in depth related to the object of research. The results of this study indicate that there is a Human resource management (HRM) in family businesses in the Hong Kong caterpillar cultivation sector in Bantur sub-district, Malang district based on trust in employees, with attention to ethics-based conflict management.This research provides a new contribution regarding in-depth exploration of the dynamics of HRM in micro, small, and medium scale enterprises (MSMEs) in the livestock sector, which has not been widely researched, especially in the context of Human Resource Management (HRM). The practice of HRM using a qualitative approach in a family business with a partnership model produces a deep and complex understanding of its relationship with family values, business structure, and resource management on an MSME scale.

Pengaruh Beban Kerja dan Lingkungan Kerja terhadap Niat Bertahan Karyawan Sektor Kesehatan yang Dimediasi oleh Kepuasan Kerja: Tinjauan Literatur Sistematis Wardani, Yusnita; Soetjipto , Budi Eko; Wardana, Ludi Wishnu
Jurnal Ilmu Manajemen Vol. 12 No. 4 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v12n4.p875–887

Employee performance is a critical component of organizational success, influenced by various internal and external factors. This study employs a Systematic Literature Review (SLR) to explore recent findings on how workload and work environment influence the intention to stay among health sector employees in developing countries, with job satisfaction as a mediating variable. Using the PRISMA framework, 1,524 articles published between 2020 and 2025 were identified from Emerald, ScienceDirect, and PubMed, focusing on keywords such as workload, work environment, job satisfaction, and intention to stay. After applying inclusion and exclusion criteria, 23 articles were selected for in-depth analysis. The review reveals that workload significantly influences job satisfaction, particularly in relation to task distribution by management. A supportive work environment also enhances job satisfaction through psychosocial support mechanisms, which can impact patient outcomes. Furthermore, job satisfaction positively affects the intention to stay, emphasizing the role of organizational commitment. Both workload and work environment directly influence retention, where excessive workload and negative workplace conditions reduce employee persistence. Job satisfaction is found to mediate these relationships, highlighting the importance of aligning workload, workplace conditions, and fair compensation. This study provides valuable insights for healthcare institutions, particularly hospitals, to improve employee retention and service quality through better work design and supportive environments.

Horizontal Product Diversification Strategy to Increase the Competitiveness of MSMEs Hariyanti, Sri; Sudarmiatin; Wardana, Ludi Wishnu
Asian Journal of Management Analytics Vol. 2 No. 4 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v2i4.6596

The development of the culinary business in Indonesia is increasingly rapid and diverse in meeting the increasingly complex needs of society in line with changes in life style. Companies/MSMEs are required to be able to fulfill consumer requests or desires, so that they can compete, efforts need to be made to increase product quality and variety (horizontal diversification of products) in order to produce products that consumers are interested in. This research aims to find out how the horizontal product diversification strategy is implemented at CV.Bolu Ketan Minister of Forestry and to determine the increase in CV's competitiveness. Minister of Forestry's Sticky Rice Bolu after implementing a horizontal product diversification strategy. Therefore, a qualitative approach is used to determine the condition of natural objects, where the researcher is the key instrument. The results of this research show that CV. Bolu Ketan Mendhut has implemented a horizontal product diversification strategy so that it has many flavor variants in its products and various sizes to meet consumer demand and from implementing this strategy it has apparently increased its competitiveness among its competitors.

Co-Authors - Subhan A, Prihastya Raehana Abdul Wahab Abdullah Syakur Novianto Abdulloh Abdulloh Adelia Rahma Adelia Rahma Adi Hermawansyah Adinata, Alberta Aditya Baskoro Agnes Dini Mardani Agus Hermawan Agus Hermawan Agus Kurniadi, Agus Agus Salim Agus Sumanto Agus Sumanto Agus Wibowo Agus Wibowo Agustin, Resty Ahmad Andrianto Ahmad Andrianto Ahmad Happy Nashrullah Ahmad Wahyudin Ahmad Wahyudin Aida Dwipriwanti Ainun Fuad Aji Prasojo Aji, Wasis Jatmiko Akha Anis Fitriah Alamsyah, Eko Alifah, Luthfi Nur Alimaningtyas, Deni Amalia, Nabila Amar Ma'ruf Genteng AMELIA SETYAWATI Amelia Setyawati AMELIA SETYAWATI, AMELIA Amelia Sugangga Amelia Sugangga Amenah Amenah Amin, Muhammad Sirojuddin Ananda Sriphol Ananda Sriphol Ananta, Shahrul Dwi Andy Prasetyo Wati Aniek Indrawati Ari Purwianti Arif Isnaini Ashari, Regita Niken A’isy Fiklil Bachrodin, Hanis Bagus Setiawan Bagus Shandy Narmaditya Bakhrudin Bakhrudin Banu , Syahar Binti Mohd Mustamil , Norizah Brian Wicaksono Ardiansyah Budi Eko Soetjipto Chamdan Purnama Choirunnisa, Salsabila Safitri Chozin Christian Tjatur Cipto Wardoyo Darman, Andrianus desi kristanti, desi Dewi Diah Fakhriyyah Dewi, Anita Sumelvia Dian Mulyasari Dian Mulyasari Dian Tantri Diana Ambarwati Dias Intan Sholatiah Dieva Zahrohtu Anfi Dika Ayu Adininggar, Dika Ayu Dita Rachmawati Djoewita Djoewita Djoewita Djoewita Djoko Dwi Kusumojanto Dodyk Brahmatiyo Dwi santoso Dwi Wahyudi Dwivamilu Irianti Putri Dyah Ayu Fitriastuti Edi Murdiyanto Eka Febrianti, Silvia Eko Juni Wahyudi Eko Mety Setyowati Eko Mety Setyowati Eko Setiono Elfia Nora, Elfia Emilia Nur Cholifah Eni Noviani Erlina Puspita Istikomah Erwin Syahputra, Erwin Estu Setyo Purwantiningsih Esvanti, Mirza F. Danardana Muwarni Farij Ibadil Maula Fatmasari Endayani Fauzi, Khoiron Febriana Fitri Fika Septiandari Fitriadi, Agus Fitriah, Akha Anis Fitriastuti, Dyah Ayu Fransisca Ucik Pudjiastuti Fuji Santoso Fulgentius Danardana Murwani Fulgentius Danardana Murwani Fulgentius Danardana Murwani Ghozali, Mohammad Syukri Ghozali Gleydis Harwida Hanik Munaddifah Hanis Bachrodin Hari Wahyono Haribowo, Siget Fitrianto Hariyanti, Sri Harwida, Gleydis Heny Kusdiyanti, Heny Heri Pratikto Hevni Rahmania Husnah, Eni Mabarofiatul Ibadil Maula, Farij Ilham, Rachmad Imam Bukhori Imaniyah, Sari Ayu Indah Datin Nadliroh Indah K, Luluk Nur Indira Oktavianti Iradah Rahman Iradah Rahman Irfan Taufik, Irfan Irianto Uripan, Koen Irma Suryandari Irvan Agung N Ismawati, Lilik Iswanto, Huddy Iva Khoiril Mala Ivan Widjaja Iwan Agus Darmawan Izzatul Luthfiah Rahman Jaelani, Meta Humaira Jayanto, Septian Angga Dwi Jazuli Jazuli, Moh. Nasir Juwairia Juwairia Juwairia, Juwairia Konsultindo, Christian Tjatur Budi Kurnia Fatmawati Kusumawardani, Luluk Nur Indah Lailatul Rohmah Lailatul Rohmah Landreas Utama Lie Lestari, Ana Dwi Setyo Lestari, Yogi Dwi Lilik Ismawati Lilik Ismawati Lusiana Pratiwi Luthfi Nur Alifah M. Adi Trisna Wahyudi Maghfiroh Maghfiroh Magwin, Dwi Ikrar Malik, Mochammad M. Manalu, Hotmarilitua Maretasari, Rina MARIA BINTANG Markhamah, Siti Martha, Jefry Aulia Maula, Farij Ibadil Mawaddah, Naili Ifrozul Mirza Esvanti Moch. Wahyu Widodo Moh Nasir Jazuli Moh. Faizin Moh. Ilham Mohamad Bastomi Mohammad Hari Mubarokah, Rovia Titin Muhammad Maulana Ibrahim Muttaqien, Zaenul Nabila Amalia Nafisah Nafisah Nafisah, A’isy Fiklil Najimul Baldan Narisin Narisin Nasikh Nasikh Ningrum, Vira Setya Novilia, Evita Nurika Restuningdiah Nuril Aulia Munawaroh Nurjayanti, Atri Yunita Nurul Wahyuni Nurul Wahyuni NURYANTI, RIZKY Nyuherno Aris Wibowo Nyuherno Aris Wibowo Osiyo, Immanuel Ustradi Pratiwi, Galuh Aulia Pratiwi, Kunti Endah Pratiwi, Rani Julia Prihastya Raehana.A Priyono, Ahmad Pudjiastuti, Fransisca Ucik Puji Handayati Purwantiningsih, Estu Setyo Purwianti, Ari Putri, Erna D. S. R Rizky Nuryanti Rachmad Hidayat Rachmad Hidayat Rachman, Tutut Arif Rachmawati, Dita Rafikhein Novia Ayuanti Rafikhein Novia Ayuanti Ragil Retno Palupi Rahman, Iradah Rahman, Izzatul Luthfiah Rahmawati Rahmawati Rakei Yunardhani Rani Julia Pratiwi Ratih Febrianti Rayyan Sugangga Rayyan Sugangga Restu Millaningtyas Ria Indra Novita Rianzah Munawaroh Rieska Maharani Rike Selviasari Rike Selviasari RIZKY NURYANTI Ryzka Anggar Kusuma Saiful Anam Saiful Arif Saiful Arif Sari Ayu Imaniah Satia Nur Maharani Sa’diyah, Yuni Aminatus Shofia Azahra Sidyawati, Lisa Siska Purwanti Siti Nur Khoiriyah Siti Rahayuningsih Soetjipto , Budi Eko Sopiah Sopiah Sopiah, Sopiah Sri Umi Mintarti Sri Wileng Sri Wilujeng Sri Yuliani Pangesti Sriarianie Sriarianie Sudarmiatin Sugangga, Rayyan Sugeng Hadi Utomo Sugihartono, Agus Sumiati Sumiati Sumiati Sunariyadi SUTOMO Sutomo Sutomo Sutoyo Syafitri, Dinda Syafrozi Haqi Thusy Tiara Saraswati Tiara Saraswati, Thusy Tita Ratnawati Titis Shinta Dhewi, Titis Triono, Edy Tristanto, Aris Wahyu Uki Yonda Asepta Umar, Haniatur Rofiqoh Umi Nadhiroh Umi Nandiroh Ustadus Sholihin Ustradi Osiyo, Immanuel Utami, Rizki Amalia Wahyuningtiyas, Nanik Wardana Wardana Wardani, Yusnita Wati, Andi Prasetyo Wening Patmi Rahayu Wibowo, Nyuherno Aris Yosi Mariana Yuli Agustina, Yuli Yuli Soesetio Yuni Aminatus Sa’diyah Yusuf Yusuf Yusuf Yusuf Yusuf Zahidah Ismah Nabilah Zahro, Aizatuz Zahroh, Ainun

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