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All Journal International Journal of Evaluation and Research in Education (IJERE) Jurnal Penelitian dan Evaluasi Pendidikan JURNAL PENELITIAN ILMU PENDIDIKAN Jurnal Riset dan Kajian Pendidikan Fisika JDM (Jurnal Dinamika Manajemen) Psikopedagogia Rekayasa Sipil REKAYASA JOURNAL OF NATURAL SCIENCES AND MATHEMATICS RESEARCH JURNAL ILMIAH PENDIDIKAN FISIKA AL BIRUNI Mimbar Sekolah Dasar PSYMPATHIC Jurnal Counsellia Madrasah: Jurnal Pendidikan dan Pembelajaran Dasar Journal of Natural Sciences and Mathematics Research Phenomenon : Jurnal Pendidikan MIPA Edufisika: Jurnal Pendidikan Fisika JURNAL PROFESI KEGURUAN Journal of ICSAR JADECS (Journal of Art, Design, Art Education and Culture Studies) Unnes Science Education Journal Jurnal Manajemen dan Bisnis Indonesia JPPPF (Jurnal Penelitian dan Pengembangan Pendidikan Fisika) Al-Qisth Law Review Jurnal Psikologi Teori dan Terapan DWIJA CENDEKIA: Jurnal Riset Pedagogik JKI (Jurnal Konseling Indonesia) Indonesian Journal of Educational Counseling Journal of Natural Science and Integration Jurnal Pendidikan Fisika dan Keilmuan (JPFK) EKONOMIS : Journal of Economics and Business Jurnal Aplikasi Bisnis Abdimas Dewantara Tarbawi : Jurnal Ilmu Pendidikan Journal of Physics and Its Applications RISTEKDIK : Jurnal Bimbingan dan Konseling Journal of Educational Research and Evaluation Bisma The Journal of Counseling Islamic Guidance and Counseling Journal Jurnal Teknik Jurnal Pendidikan Fisika dan Teknologi Psychology, Evaluation, and Technology in Educational Research UPEJ Unnes Physics Education Journal Journal of Innovative Science Education Journal of Primary Education MBIA Indonesian Physical Review Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Hisbah: Jurnal Bimbingan Konseling dan Dakwah Islam Jurnal Informatika Ekonomi Bisnis Jurnal Sains Manajemen dan Bisnis Indonesia Klasikal: Journal of Education, Language Teaching and Science Bulletin of Counseling and Psychotherapy EduPsyCouns: Journal of Education, Psychology and Counseling Masyarakat Berdaya dan Inovasi Abdimasku : Jurnal Pengabdian Masyarakat Physics Communication International Journal of Applied Guidance and Counseling G-Couns: Jurnal Bimbingan dan Konseling Jendela Pendidikan These proceedings represent the work of researchers participating in The International Conference on Elementary Education (ICEE) which is being hosted by the Elementary Education Study Programme School of Postgraduate Studies, Universitas Pendidikan ProGCouns: Journal of Professionals in Guidance and Counseling Indonesian Journal of Counseling and Development Bima Journal : Business, Management and Accounting Journal DA'WA: Jurnal Bimbingan Penyuluhan & Konseling Islam International Journal of Research Innovation and Entrepreneurship Jurnal Akuntansi, Keuangan dan Teknologi Informasi Akuntansi Jurnal Pembelajaran, Bimbingan, dan Pengelolaan Pendidikan JIMAKUKERTA Rahmatan Lil’alamin Journal of Community Services (RLA) Arus Jurnal Psikologi dan Pendidikan Jurnal Muria Research Guidance and Counseling (MRGC) LJLEL (Linggau Jurnal Language Education and Literature) Medika Respati : Jurnal Ilmiah Kesehatan Cerdika: Jurnal Ilmiah Indonesia Tematik: Jurnal Penelitian Pendidikan Dasar Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS JS (Jurnal Sekolah) Jurnal Pengabdian Masyarakat Bangsa Jurnal Informatika Ekonomi Bisnis Journal of Insan Mulia Education RENATA Jurnal Pengabdian Masyarakat Kita Semua Kelola: Jurnal Manajemen Pendidikan Jurnal Akuntansi, Keuangan, Perpajakan dan Tata Kelola Perusahaan IIJSE Journal of Management and Innovation Entrepreneurship (JMIE) Journal of Social Science and Economics Ebisnis Manajemen FINANCE : International Journal Of Management Finance MANDALIKA: Journal of Social Sciences IDEA: Jurnal Seni Pertunjukan Jurnal Pendidikan Anak Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah International Journal Business, Management and Innovation Review Jurnal Pendidikan Anak Jurnal Penelitian Pendidikan Jurnal Abdimas Edukasi dan Didatika: Jurnal Ilmiah Pendidikan Dasar Jurnal Fisika Journal of Community Empowerment Jurnal Ilmiah Mandalika Education Buletin Konseling Inovatif Jurnal Kajian Bimbingan dan Konseling
Budi Astuti
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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FAKTOR-FAKTOR YANG MEMPENGARUHI TAX AVOIDANCE DENGAN GOOD CORPORATE GOVERNANCE SEBAGAI VARIABEL MODERASI (STUDI EMPIRIS PADA PERUSAHAAN INDEKS LQ45 DI BURSA EFEK INDONESIA (BEI) PERIODE 2020-2023) Arli Mandala Putra; Nensi Yuniarti. Zs; Budi Astuti; Chairul Suhendra
Jurnal Akuntansi, Keuangan dan Teknologi Informasi Akuntansi Vol. 6 No. 2 (2025): Edisi Desember 2025
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of profitability, liquidity, leverage, and sales growth on tax avoidance with Good Corporate Governance as a moderating variable in companies included in the LQ45 Index on the Indonesia Stock Exchange (IDX) for the 2020–2023 period. Tax avoidance is proxied by the Effective Tax Rate (ETR), profitability is measured using Return on Assets (ROA), liquidity using the Current Ratio (CR), leverage using the Debt to Equity Ratio (DER), sales growth is measured based on sales growth, and Good Corporate Governance is proxied by institutional ownership. This study uses a quantitative approach with secondary data obtained from financial statements and company annual reports. The sampling technique uses a purposive sampling method to obtain 168 observational data. The data analysis methods used are multiple linear regression and Moderated Regression Analysis (MRA). The results show that partially profitability, liquidity, and sales growth do not have a significant effect on tax avoidance, while leverage has a significant effect on tax avoidance. Simultaneously, profitability, liquidity, leverage, and sales growth have a significant effect on tax avoidance. Furthermore, good corporate governance (GCG) was unable to moderate the effects of profitability, liquidity, and sales growth on tax avoidance, but it was able to moderate the effect of leverage on tax avoidance. This finding indicates that a company's funding structure, controlled by good corporate governance, plays a significant role in influencing tax avoidance practices in LQ45 companies. Keywords: Tax Avoidance, Profitabilitas, Likuiditas, Leverage, Sales Growth, Good Corporate Governance
Development of Digital Ethno-STEM Teaching Materials on Renewable Energy for Patriotism Maslichah, Dina; Rusilowati, Ani; Astuti, Budi; Hartono, Hartono; Linuwih, Suharto; Sugianto, Sugianto; Widiyatmoko, Arif; Sutikno, Sutikno
Jurnal Penelitian & Pengembangan Pendidikan Fisika Vol. 11 No. 2 (2025): JPPPF (Jurnal Penelitian dan Pengembangan Pendidikan Fisika), Volume 11 Issue
Publisher : Program Studi Pendidikan Fisika Universitas Negeri Jakarta, LPPM Universitas Negeri Jakarta, HFI Jakarta, HFI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/1.11210

Abstract

This research produced a product in the form of ethno-STEM-based digital teaching materials on renewable energy. The research method used was Research and Development (R&D) with the Analyze, Design, Development, Implementation, and Evaluation (ADDIE) development model. The development stage was limited to the development stage because this study focused on the content validity and design of ethno-STEM-based digital teaching materials on renewable energy. The purpose of this study was to produce teaching materials that were feasible and effective in fostering a love for the homeland in students. The results showed that the ethno-STEM-based digital teaching materials were developed in accordance with BSNP standards and digital media. The characteristics of the digital teaching materials produced lie in the holistic integration of the bamboo spinning top culture in the STEM approach. The material validity test results for the teaching materials obtained a score of 96.35%, and the media validity obtained a score of 97.41%. Thus, it can be stated that ethno-STEM teaching materials are suitable for use in learning. The teaching materials developed not only meet technical requirements but also have pedagogical potential in supporting physics learning that fosters a sense of patriotism through the integration of regional cultural potential. However, this study is limited to the development stage, so further studies are needed to test the effectiveness of teaching materials in fostering a sense of patriotism in students.
PELATIHAN MANAJEMEN BISNIS DAN DIGITALISASI BAGI KELOMPOK DASAWISMA CEMARA PERMAI RT 13 KELURAHAN RAWA MAKMUR Yusmaniarti, Yusmaniarti; Budi Astuti; Eti Arini; Ali Ibrahim
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 3 No. 6 (2025): Desember
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v3i6.3408

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk memberdayakan kelompok Dasawisma Permai di RT 13 Kelurahan Rawa Makmur, Kota Bengkulu, melalui pelatihan manajemen bisnis. Kegiatan dilaksanakan selama empat hari, dari tanggal 12 hingga 15 Maret 2025, dengan melibatkan 15 anggota kelompok. Metode pelaksanaan meliputi ceramah interaktif, praktik langsung, studi kasus, dan pendampingan individu. Hasil kegiatan menunjukkan peningkatan pengetahuan tentang manajamen usaha dan pencatatan sedehana, serta keterampilan peserta dalam manajemen bisnis, terbentuknya jaringan usaha berbasis komunitas, serta peningkatan pendapatan keluarga. Kegiatan ini memberikan kontribusi nyata bagi pengembangan UMKM dan penguatan ekonomi keluarga anggota dasawisma.
Analysis of Newton’s Laws Concepts in Besei Kambe: A Traditional Sport of Central Kalimantan Anastasya, Agitha; Rusilowati, Ani; Astuti, Budi
Jurnal Penelitian Pendidikan Vol. 43 No. 1 (2026): April 2026
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jpp.v43i1.40947

Abstract

Besei Kambe is a traditional Dayak game from Central Kalimantan in which two teams compete by pulling a jukung on the water. Beyond its cultural significance, this activity embodies various physics concepts that can be utilized as contextual learning resources. This study aims to identify and analyze the physical principles that emerge during the practice of Besei Kambe, particularly those related to Newton’s laws, action–reaction forces, and resultant forces. Through qualitative analysis based on illustrative observation and literature review, the study reveals that the motion dynamics of the boat and the interactions between the paddlers and the water reflect direct applications of these fundamental physics concepts. These findings indicate Newton’s First Law appears when the boat remains still under balanced forces, Newton’s Second Law when an unbalanced force causes acceleration, and Newton’s Third Law in the action–reaction interaction between the paddle and the water. These findings demonstrate that Besei Kambe naturally represents fundamental mechanics principles and can serve as an effective contextual resource for physics learning grounded in local wisdom.
Behavioral Science of Green Hotel Marketing: A PRISMA-Based Review Sukmaningrum, Dinda; Astuti, Budi
MBIA Vol. 24 No. 2 (2025): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/jr1jws66

Abstract

Evolving consumer preferences for sustainable options have motivated eco-labeled hotels to adopt green marketing strategies, impacting guests' cognitive, affective, and behavioral assessments. Nevertheless, empirical evidence regarding the influence of green product quality, staff communication competence, and eco-label credibility on customer satisfaction and patronage intentions remains inconsistent. This study employs a Systematic Literature Review, following the PRISMA protocol, to synthesize research findings from Scopus-indexed journals. The study aims to identify the primary behavioral mechanisms that explain the impact of green marketing practices on hotel guest decision-making. The analysis reveals that green product quality functions as a cognitive stimulus shaping customer evaluations, while staff communication competence strengthens normative expectations and enhances perceptions of the authenticity of sustainability initiatives. Eco-label credibility serves as a trust-based indicator, bolstering customer confidence in the hotel's environmental integrity. Furthermore, customer satisfaction consistently mediates the relationship between green marketing practices and behavioral intentions, although variations are observed exist across cultural contexts and methodologies. This study identifies key research gaps, including a lack of standardized metrics for green marketing competence, a dearth of longitudinal studies, and the necessity of integrating behavioral theory into a more holistic model. This research proposes a behavior science-based framework for comprehending consumer responses to green hotel marketing. Keywords: green marketing; eco-labeled hotels; customer satisfaction; behavioral intention; PRISMA. Abstrak Perubahan perilaku konsumen yang semakin berorientasi pada keberlanjutan mendorong hotel ber-eco label untuk menerapkan praktik pemasaran hijau yang mampu memengaruhi evaluasi kognitif, afektif, dan perilaku tamu. Namun, temuan empiris mengenai bagaimana kualitas produk hijau, kompetensi komunikasi staf, dan kredibilitas eco-label membentuk kepuasan pelanggan serta niat patronase masih menunjukkan ketidaksinambungan. Penelitian ini melakukan Systematic Literature Review dengan menggunakan protokol PRISMA untuk mensintesis berbagai temuan penelitian dari artikel-artikel yang terbit pada jurnal terindeks Scopus. Tujuan kajian ini adalah mengidentifikasi mekanisme perilaku yang dominan dalam menjelaskan pengaruh praktik pemasaran hijau terhadap proses pengambilan keputusan tamu hotel. Hasil analisis menunjukkan bahwa kualitas produk hijau berfungsi sebagai stimulus kognitif yang membentuk evaluasi pelanggan, sementara kompetensi komunikasi staf memperkuat ekspektasi normatif serta persepsi keotentikan praktik keberlanjutan. Kredibilitas eco-label berperan sebagai sinyal berbasis kepercayaan yang meningkatkan keyakinan pelanggan terhadap integritas lingkungan hotel. Selain itu, kepuasan pelanggan secara konsisten menjadi mediator penting yang menghubungkan praktik pemasaran hijau dengan niat perilaku, meskipun ditemukan perbedaan antar konteks budaya dan metodologi. Kajian ini mengidentifikasi beberapa celah penelitian, termasuk belum adanya standarisasi pengukuran kompetensi hijau, minimnya penelitian longitudinal, serta kebutuhan integrasi teori perilaku dalam model yang lebih komprehensif. Studi ini menyajikan kerangka ilmiah berbasis ilmu perilaku untuk memahami respons konsumen terhadap pemasaran hotel hijau. Kata kunci: green marketing; eco-labeled hotels; customer satisfaction; behavioral intention; PRISMA.
Gender Differences in Social Emotional Learning (SEL) Ability: A Cross-Sectional Study in Adolescents in Indonesia Astuti, Budi; Lestari, Rizqi; Hasna, Salma Salsabila; Sutanti, Natri
G-Couns: Jurnal Bimbingan dan Konseling Vol. 10 No. 02 (2026): April 2026, G-Couns: Jurnal Bimbingan dan Konseling
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/g-couns.v10i02.8561

Abstract

This study aims to analyze gender differences in Social-Emotional Learning (SEL) abilities among adolescents in Yogyakarta, Indonesia. Using a cross-sectional approach, 521 adolescents (230 boys and 291 girls) aged 15–18 years participated in this study. The research instruments used have been culturally adapted to measure the five dimensions of SEL: emotion regulation, empathy, cooperation, leadership, and stress resilience. Data analysis using independent samples t-test and MANOVA showed that adolescent girls were significantly superior in emotion regulation (p < 0.001), empathy (p < 0.001), and cooperation (p = 0.002), while adolescent boys were better at leadership (p < 0.001) and stress resilience (p < 0.001). These findings indicate that gender differences in SEL are influenced by biological factors and Javanese social and cultural norms typical of Yogyakarta, where women are encouraged to be more empathetic and harmonious. At the same time, men are expected to be more independent and resilient. The study's implications emphasize the importance of developing SEL programs that are responsive to gender and local contexts, such as stress-management training for women and increased empathy and cooperation for men. Thus, appropriate interventions can more holistically support adolescent social-emotional development.  Keywords: social emotional learning, gender differences, adolescents, yogyakarta, javanese culture  
Performance Comparison of Large-Core Optical Waveguides with Waste-Derived and Analytical-Grade Chitosan Core Materials Yulianti, Ian; Rizkika, Aflah Agus; Darma Putra, Ngurah Made; Alauhdin, Mohammad; Astuti, Budi; Wiwit Prayitno, Wasi Sakti; Prayogo, Deffrian; Mufatihah, Nishfa; Athoriq, Naufal
Journal of Physics and Its Applications Vol 8, No 1 (2026): February 2026
Publisher : Diponegoro University Semarang Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jpa.v8i1.30500

Abstract

This study investigates and compares the optical performance of large-core polymer waveguides fabricated using shrimp-shell-derived chitosan (SSC) and analytical-grade chitosan (AGC) as core materials. Both materials were processed into a buried square-core waveguide configuration and evaluated through optical loss measurements, time-dependent loss (TiDL), temperature-dependent loss (TDL), and microstructural examination. The two chitosan types exhibited their lowest attenuation at a concentration of 0.04 g/mL, with AGC showing marginally lower optical loss, consistent with its higher purity and degree of deacetylation. AGC also demonstrated superior temporal and thermal stability, supported by SEM results indicating a smoother and more homogeneous core morphology. Nevertheless, SSC showed performance levels closely comparable to AGC, revealing that biowaste-derived chitosan can function effectively as a core material for large-core waveguides. This outcome underscores the potential of SSC as a sustainable, low-cost alternative, contributing to SDG 12 (Responsible Consumption and Production) through biowaste valorization, and SDG 9 (Industry, Innovation, and Infrastructure) by promoting eco-friendly materials for future optical sensor platforms. The results affirm that SSC-based waveguides hold promise for applications including humidity, pH, chemical, and biochemical sensing.
Innovation in Career Guidance Services For High School Students Through the Discovery Learning Model Hadi, Abdul; Purwanta, Edi; Astuti, Budi
Arus Jurnal Psikologi dan Pendidikan Vol 5 No 1: Februari (2026)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajpp.v5i1.2354

Abstract

Career guidance is closely related to the career development of high school students in the educational environment. Career guidance services have obstacles, one of which is that the service approach has not been running optimally so that one approach model is needed, one of which is discovery learning. The purpose of this study is to examine insights into analyzing career guidance services for high school students through the Discovery Learning approach. The research method used in this study is a descriptive qualitative approach. This approach was chosen because it is to explore and analyze career guidance services for high school students through the Discovery Learning approach. Data sources used include accredited scientific journals and relevant research reports, especially those published in the last 5 years, to ensure the collected data is up-to-date and contextual. The analysis procedure was carried out by identifying the main themes that emerged in the literature related to career guidance services for high school students through the Discovery Learning approach. The results of the study show that the discovery learning approach in career guidance services can be developed through several steps or stages of service, which adapt the principles of discovery learning . The stages that are often used include: 1) Stimulus: 2) Problem identification, 3) Data / information collection 4) Processing and verification of information, 5) Generalization / reflection. In addition, the Discovery Learning approach increases students' active involvement in the career guidance service process, because students play an active role in finding information and constructing meaning for their own career understanding.
The Relationship between Curiosity and Learning Independence of High School Students in Yogyakarta Fauzan, Parhan; Astuti, Budi; Rachmawati, Indriyana
Jurnal Psikologi Teori dan Terapan Vol. 17 No. 01 (2026): Jurnal Psikologi Teori dan Terapan
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptt.v17n01.p1-8

Abstract

Background: This study investigates the relationship between students’ curiosity and their learning independence. Curiosity, as a form of intrinsic motivation, plays a crucial role in encouraging students to explore, question, and engage more deeply in the learning process. Objective: This research examines how students’ curiosity contributes to the development of their learning independence. The research was conducted on 142 grade XI students from a public high school in Yogyakarta using a quantitative correlational approach. Data were collected through validated and reliable questionnaires, with items based on psychological indicators of curiosity and aspects of learning independence. Method: The analysis included validity and reliability testing, normality testing, and Pearson’s Product-Moment correlation. Results: Results show a very strong and statistically significant relationship between curiosity and learning independence (r = 0.976, p < 0.001). Conclusion: These findings suggest that curiosity serves as a foundation for enhancing students’ ability to learn autonomously. The study emphasizes the importance of fostering curiosity as a key strategy to promote self-directed learning and improve overall learning effectiveness.Abstrak Latar Belakang: Penelitian ini menyelidiki hubungan antara rasa ingin tahu siswa dan kemandirian belajar mereka. Rasa ingin tahu, sebagai bentuk motivasi intrinsik, memainkan peran penting dalam mendorong siswa untuk mengeksplorasi, bertanya dan terlibat lebih dalam dalam proses belajar. Tujuan: Penelitian ini bertujuan untuk mengkaji bagaimana rasa ingin tahu siswa berkontribusi terhadap perkembangan kemandirian belajar mereka. Penelitian ini dilakukan terhadap 142 siswa kelas XI dari sebuah sekolah menengah atas negeri di Yogyakarta dengan menggunakan pendekatan korelasional kuantitatif. Data dikumpulkan melalui kuesioner yang telah divalidasi dan diandalkan, dengan item-item yang didasarkan pada indikator psikologis keingintahuan dan aspek-aspek kemandirian belajar. Metode: Analisis meliputi pengujian validitas dan reliabilitas, pengujian normalitas, dan korelasi Moment Produk Pearson. Hasil: Hasil menunjukkan hubungan yang sangat kuat dan signifikan secara statistik antara keingintahuan dan kemandirian belajar (r = 0,976, p < 0,000). Kesimpulan: Temuan ini menunjukkan bahwa keingintahuan berfungsi sebagai fondasi untuk meningkatkan kemampuan siswa dalam belajar secara mandiri. Penelitian ini menekankan pentingnya menumbuhkan keingintahuan sebagai strategi utama untuk mendorong pembelajaran mandiri dan meningkatkan efektivitas pembelajaran secara keseluruhan.
The Influence of YouTube and Instagram Influencers on Consumers’ Purchase Intention of Eiger Products Syanana, Muhamad Fatan Achsin; Astuti, Budi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Influencers are an important element in digital marketing because they are able to introduce products while shaping perceptions that influence purchasing decisions. However, previous studies have focused on industries such as fashion and have not yet linked influencer credibility with parasocial interaction. This study analyzes the influence of YouTube and Instagram influencers on consumer purchase intentions for Eiger products, using Fiersa Besari as the object. Specifically, this study examines the role of parasocial interaction (PSI) between the audience and Fiersa Besari, and perceived influencer credibility in increasing purchase intention. Physical attractiveness, social attractiveness, attitude homophily, and expertise are also examined as elements that strengthen credibility and parasocial interaction. This study uses a quantitative approach with a survey of 200 active followers of Fiersa Besari on YouTube and Instagram. The data is analyzed using SmartPLS-based Structural Equation Modeling (SEM). The results show that all hypotheses are significant. This means that the higher the credibility and emotional bond of the audience with the influencer, the greater the likelihood of purchasing the promoted product. These findings enrich the influencer marketing literature and provide practical insights for companies in selecting the right influencers.
Co-Authors - Muthmainnah - Muthmainnah Abdul Hadi Abdul Manaf Hashim, Abdul Abidah, Niswatul Abu Bakar, Suriani Abubakari, Mussa Saidi Adam Ardiansyah Ade Fitri, Marliza Aditya Marianti Affero Ismail, Affero Afifah, Rachma Afriandi, Muhammad Agus Basuki Agus Supriyanto Agus Yulianto Ahmadi, Yoga Akhda, Mu'ammar Akhda Al Hidayah, Ian Ahmad Alamsyah, Kemal Albari, Raffi Wizdaan Aldri Frinaldi Alfinaldi, Athariq Ali Djamhuri Ali Ibrahim Alyana, Adinda Ayu Amedome, Sedem Nunyuia Anastasya, agitha Andini, Novia Andri Rachmat Kumalasian Nasution Anggraini, Fera Anggraini, Ponisa ani ani Ani Rusilowati Aprilia Tina Lidyasari Ar-Ridho, Muhammad Firdaus Ardi Nugraha, Krisna Ari Prasetyoaji Arif Budi Prasetya Arif Widiyatmoko, Arif Arif Widodo Arifudin, Moch Arli Mandala Putra Arri Handayani Aryono Adhi, Aryono Astuti, Adina Widi Astuti, Heny Yuliana Astuti, Ririn Athoriq, Naufal Atun, Cholis Aulia, Syiva Zakia Ayubi, Dimas Mohamad Babiera II, Rene M. Bahar, Abely Aliya Basu Swastha Dharmmesta Bilqis Asy Syarifah Budi Astuti Budi Naini Mindyarto, Budi Naini Candra Dewi Caraka Putra Bhakti Cepi Kurniawan Chairul Suhendra Cindiwati Damanik, Cristin Mutiara Dani Rizqi Rakhman, Dani Rizqi Darsono, Teguh Daud, Muhammad Rusdi Desti Sumayanti, Desti Dharma Putra, Ngurah Made Dian Ari Widyastuti Diana Septi Purnama Didik Aryanto Dini Rakhmawati Duffin Dwi Anggita, Ajeng Dwi Rianti, Elsa DWI YULIANTI Edi Purwanta Edi, Sukiswo Supeni Eko Pramudya Laksana Endang Susilaningsih Eti Arini F, Arumi Savitri Fahrozin, Muh Fany Rifqoh Farida Harahap Farozin, Moh Farozin, Moh. Fatiatun, Fatiatun Fatiha, Egy Awalia Fatmala, Rita Iva Fauzan, Parhan Fauziah, Mufied febriyanti febriyanti Fianti Fianti Fianti, Fianti Firdaus, Rizal Awaluddin Firdhosiyah, Siti Firmanti, Pipit Fitrianingrum, Aufa Maulida Fuadi, Dimas Ivan Hadiyati, Muftiah Azizi Hanindya, Bagas Rifqi Haqi, Muhammad Faizul Hartono Hartono Haryanto dan Edi Purwanta Suparno Haryanto dan Edi Purwanta Suparno Hasan, Efvysien Nur Hasni, Nur 'Ainiyyah Henry, Mohammed Alvan Principia Hermawan, Ilhan Hafizh Hermita Dyah Puspita Hernadianto, Hernadianto Hertindha, Rindhi Rezqi Heru Damayanti, Heru Hidayat, Sony Hidayatul Ulum, Nurul Hilda, Shinta Ian Yulianti, Ian Ida Dwijayanti Ihwanudin, Maulana Imam Imadussalam Indraswati, Dyah Indrayanti, Inggrid Indriyana Rachmawati Indriyanto, R. Irfianti, Mustia Dewi Irvan Budhi Handaka, Irvan Budhi Istiqomah, Vina Johari, Bima Kanji Yasui, Kanji Karima, Alifa Nurul Kartono , Kris Panji Eka Putra Kurnasari, Mitta Kurniasih, Cucu Kynda, Anneke Laili, Nihla Nurul Laura, Pauline Lidya Lestari, Rizqi Lisdayanti, Septina Lisdiana Lisdiana Lova, Venty Amara Lutfiah, Namira Ghassani Mahardika Prasetya Aji MANSUR, MUHAMAD Marini . Masahiro Tanikawa, Masahiro Maslichah, Dina Masturi Masturi Mauriat, Chandra Arief Meilina, Henny Mitta Kurniasari Mitta Kurniasari Mi’roj, M. Alvy Syahrin Moh. Farozin Mohamad Ayubi, Dimas Mohamad Rusop Mahmood, Mohamad Rusop Mohammad Alauhdin, Mohammad Mola, Sebastianus Adi Mufatihah, Nishfa Mufidah Nafaturrahmah Muh Farozin Muh. Farozin, Muh. Muhaimin, Muh Muhammad Rasyid Ridla, Muhammad Rasyid Muhammad Taufiq Mujahidah, Nurma Eliya Mulyanti, Restina Muji Mumpuni, Sesya Dias Musfira, Liana Muthmainah Muthmainah Muthmainnah Muthmainnah Mutiara, Asfarina Muttaqin, Rodhotul Nada, Nadila Qothrun Nada, Nadila Qotrun Nafiusokhib, Nafiusokhib Naraasti, Diani Natri Sutanti Nensi Yuniarti Zs Nensi Yuniarti. Zs Ngatmini Nhung, Le Ngoc Ai Nikmah, Mazroatun Nisa, Anisa Promika Norina, Rida Nugraheni Warih Utami Nugroho Budi Wibowo Nugroho, Dhimas Setyo Nugroho, Krisna Ardi Nuni Widiarti Nur Arsyad, Susalti Nur Halimah NUR HAMID Nur Insani Nurbaiti, Anifa Tuzzuhroh Nurdianti, Cici Nurfauziah Nurmalasari, Ela Nurmaya, Eka Octavian, Muhammad Oktaviana, Bella Permana, Hara Popilayah, Padilah Pramadeka, Katra Pranoto, Sugiyo Pratama, Anggi Idwar Pratama, Raden Sigit Surya Pratami, Aurora Alya Nurjihan Pratiwi Dwijananti Pratiwi, Henny Indah Pratiwi, Melinda Putri Prawijaya, Septian Prayogo, Deffrian Primadian, Fatimah Pujiyanti, Arik Puri, Lintang Waskita Purwanto, Kayla Azzura Putri purwiyantini, yeni Putra, Bela Janare Putra, Ngurah Made Darma Putra, Ngurah Made Dharma Putri, Kasih Kinanti Adi Putri, Nenden Sulistyanti Putriyanti, Lina Putut Marwoto R I Fatmala, R I Rafida, Rafida Ragil Meita Alfathy, Ragil Meita Ramadhanti, Yasni Rambe, Siti Fatimah Randa, Dendy Ranidiah , Furqonti Ranidiah, Furqonti Ridho Kusmaryadi Rifqoh, Fany Rina Yuniarti, Rina Rinto Yusriski Riscky, Ibnu Dwi Nur Rita Eka Izzaty, Rita Eka Rizka Silviana Hartanti, Rizka Silviana Rizki Annisa Rizkika, Aflah Agus Rizqi Lestari Rizqi Lestari Rofiatul Zannah, Rofiatul Rohmah, Rojja Maysa Rohman, Allif Silfiyana Rohmatus Isnaini Rosanti, Yuan Maylia Rossydah, Soffa Sabila, Novira Silmi Sabtana, Fayruziyah Ifroch Saifuddin Saifuddin Saktiarsa, Yoga Salma Salsabila Hasna Santoso, Taufik Sani Sapta Aji, Rianda Herlan Saputra, Andika Ari Saputra, Edy Cahya Saputra, Windhi Tia Saputri, Toviyani Widi Sarwi Sarwi - Senda, Tamara Rizky Setiawati, Trias Setiorini, Hesti Setyaningsih, Natalia Erna Setyowati, Aprilia Shaharin Fadzli Abd Rahman, Shaharin Fadzli Sigit Sanyata Sigit Saptono Siska Damayanti Siti Irene Astuti D Siti Khanafiyah Solihah, Iis Sri Mulyati Sri Ngabekti Sugianto Sugianto Sugiyo Sugiyo, Sugiyo Suhartini Suharto Linuwih Sukmaningrum, Dinda Sulhadi - Sulistiyo Rini, Ari Sulistyaningrum, Devitri Sumarno . Sumartono Sumartono Sunarti Sungkowo Sungkowo, Sungkowo Sunyoto Eko Nugroho, Sunyoto Eko Supriyanti Supriyanti Suryani, Ratna Susanti, Erni Dwi Sutikno Sutikno Suwarjo Suwarjo SUYATNO Suyatno Suyatno Syafi’i, Farrel Fadillah Syanana, Muhamad Fatan Achsin Syifa, Naila Hilmiyana Tangkin, Wiyun Philipus Theasy, Yoan Titi, Dwitias Topan, Andi Tri Sutanti, Tri Triwibowo, Renaldi Tugino, Aryo Saputro Ummul Khair Upik Nurbaiti Vivian Valentina Wahyu Saputra Wahyudi, Ikwan Wahyuni, Atika Indri Warthini, Ni Luh Putu Nina Sri Widiandito, Agung Widodo, Soepri Tjahjono Moedji WIDYA JUWITA SARI Widyastuti, Dian Ari Windyaningsiwi, Ratih Wiwit Prayitno, Wasi Sakti Wiyanto - Yanti Yanti Yantika, Prisa Sari Yulia Ayriza Yulia Novita Sari Yuniarti , Nensi Yuniarti Zs, Nensi Yusmaniarti Zahrotul Aini, Zahrotul Zhafirah, Azizah