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All Journal Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) JURNAL DERIVAT: JURNAL MATEMATIKA DAN PENDIDIKAN MATEMATIKA Irfani Jurnal Biologi dan Pembelajarannya (JBP) INSAN Jurnal Psikologi dan Kesehatan Mental Jurnal Ilmiah Ekonomi Islam Jurnal Akuntansi : Kajian Ilmiah Akuntansi (JAK) IJHCM (International Journal of Human Capital Management) Journal of Business and Behavioural Entrepreneurship Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Journal Of Nursing Practice al-Afkar, Journal For Islamic Studies Pendas : Jurnah Ilmiah Pendidikan Dasar Parataksis: Jurnal Bahasa, Sastra, dan Pembelajaran Bahasa Indonesia al-Iltizam: Jurnal Pendidikan Agama Islam AT-TA`DIB Jambura Accounting Review Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat IMPROVEMENT: Jurnal Ilmiah untuk peningkatan mutu manajemen pendidikan LINIMASA: JURNAL ILMU KOMUNIKASI JURNAL TUGAS AKHIR MAHASISWA Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ilmiah Manajemen Kesatuan SPIN: Jurnal Kimia & Pendidikan Kimia Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Alibbaa': Jurnal Pendidikan Bahasa Arab JURNAL AKSIOMA AL-ASAS Journal of Lifelong Learning (JOLL) LOSARI: Jurnal Pengabdian Kepada Masyarakat International Journal for Applied Information Management Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Behavioral Accounting Journal Jurnal Kolaboratif Sains Formosa Journal of Social Sciences (FJSS) Jurnal Ekonomika Dan Bisnis Formosa Journal of Sustainable Research (FJSR) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Journal of Community Service Asalibuna Proceeding Muhammadiyah International Public Health and Medicine Conference Bandung Conference Series: Mathematics Al Naqdu: Jurnal Kajian Keislaman Jurnal Pengabdian Kreativitas Pendidikan Mahakam (JPKPM) International Journal of Integrative Sciences International Journal of Scientific Multidisciplinary Research (IJSMR) Kopula: Jurnal Bahasa, Sastra, dan Pendidikan Jurnal Pengabdian Masyarakat Jurnal Abdimastek (Pengabdian Masyarakat Berbasis Teknologi) Ekasakti Pareso Jurnal Akuntansi Jurnal Pendidikan Profesi Guru Pubmedia Social Sciences and Humanities QOSIM: Jurnal Pendidikan, Sosial & Humaniora Jurnal Ilmu Komunikasi dan Sosial Politik Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Arabic Language Learning and Teaching Taqrib : Journal of Islamic Studies and Education Jurnal Pembelajaran Bahasa dan Sastra INTERACTION Communication Studies Journal Sistem dan Teknik Transportasi Indonesia Jurnal Pendidikan dan Penelitian Serumpun Mendidik EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat CONVERSE Journal Communication Science Educate : Journal of Education and Learning Jurnal Farmasi Ma Chung: Sains, Teknologi, dan Klinis Komunitas SISFOTENIKA Communicative : Jurnal Komunikasi dan Penyiaran Islam Jurnal Ilmu Kesehatan Tarbawi: Jurnal Pendidikan Islam Jurnal Generasi Tarbiyah: Jurnal Pendidikan Islam Journal of Health Literacy and Qualitative Research Menulis: Jurnal Penelitian Nusantara Cendekia : Jurnal Pendidikan dan Pengajaran SINORA: Jurnal Sosial dan Humaniora JMB ADHAPER Al Naqdu: Jurnal Kajian Keislaman
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STRATEGI PERENCANAAN MANAJEMEN KOMUNIKASI DALAM PENERIMAAN MAHASISWA BARU DI INTERNATIONAL WOMEN UNIVERSITY BANDUNG Hamidah
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 2 (2025): Communicative : Jurnal Komunikasi dan Penyiaran
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study examines communication management planning in the new student admission process at International Women University (IWU) as an effort to enhance the effectiveness of promotional activities and increase prospective students’ interest. In the context of increasingly intense competition among higher education institutions, a well-planned and systematic communication strategy has become a crucial factor in achieving admission targets. This research employs a qualitative approach, with data collected through in-depth interviews, observation, and documentation. The research informants include members of the management team, public relations officers, and administrative staff directly involved in the student admission process. Data were analyzed descriptively to identify communication patterns, implemented strategies, and challenges encountered. The findings indicate that IWU has implemented a comprehensive communication planning process, encompassing situation analysis, target audience identification, selection of communication media, program implementation, and evaluation. The media utilized include social media platforms, the official website, brochures, and direct promotional visits to schools. These strategies have proven effective in increasing institutional visibility and expanding information outreach to prospective students. However, the implementation still faces challenges, particularly in terms of limited human resources and promotional budget constraints. This study concludes that structured communication management planning plays a significant role in supporting the success of new student admissions at IWU. Therefore, strengthening strategic planning, enhancing collaboration, and optimizing the use of digital technology are recommended for future development.
PENGEMBANGAN EBOOK PERCAKAPAN BAHASA ARAB KELAS IV MI BERBASIS KONSTRUKTIVISME MENGGUNAKAN MODEL ADDIE Ridha, Hafiz; Hamidah; Marsiah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01 Maret 2026 Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.39612

Abstract

This study aims to develop Arabic ebook conversation teaching materials for sixth-grade Madrasah Ibtidaiyah students using the ADDIE (Analysis, Design, Development, Implementation, Evaluation) development model. The teaching materials were developed based on the needs of MI level students who still face difficulties in mastering vocabulary and simple conversations. The teaching material product is an eBook entitled “Easy Arabic Conversation for Grade VI,” which contains 15 contextual muhadatsah themes. Validation was carried out by subject matter experts, media experts, and readability tests by teachers and students. The validation results showed that the teaching materials were in the “highly feasible” category in terms of relevance, accuracy, systematics, and learning significance. The responses from teachers and students indicated that the teaching materials were easy to understand, interesting, and helpful for cooperative learning. Thus, these constructivist-based conversation teaching materials are feasible for use as additional learning resources in Arabic language learning for sixth grade MI students.
DIGITAL MARKETING INNOVATION AS AN ACCELERATOR OF COMPETITIVE ADVANTAGE OF CULINARY MSMES: A LITERATURE STUDY IN THE FOOD & BEVERAGE SECTOR Roza Thohiri; Mutiara Jihan Daulay; Meri Tarihoran; Lailan Hafizah Harahap; Natalia Kartika Simanjuntak; Shella Ardila; Hamidah; Wasti Maldini Sihombing
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

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Abstract

The development of digital technology has transformed marketing strategies across various business sectors, including micro, small, and medium enterprises (MSMEs) in the culinary industry. This study aims to analyze the role of digital marketing innovation in enhancing the competitive advantage of MSMEs in the food and beverage sector. The research employs a systematic literature review approach by examining scientific articles published between 2018 and 2025 obtained from academic databases such as Google Scholar, Garuda, and Scopus. The findings indicate that digital marketing innovation contributes to improving brand visibility, strengthening customer engagement, expanding market reach, and enhancing customer experience. However, MSMEs still face several challenges, including limited digital literacy and insufficient marketing innovation capabilities. Therefore, the effectiveness of digital marketing implementation depends on the ability of business actors to strategically integrate digital technologies into their marketing activities.
Empowering Islamic Boarding School Students through Santripreneur Education to Increase Learning Motivation and Economic Independence at Cendikia Mandiri Lebak Islamic Boarding School Wijaya Kusuma, Jaka; Hamidah; Rini, Puput Puspito; Ahmad, Daelami
LOSARI: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2026): (Article on Progress)
Publisher : LOSARI DIGITAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53860/losari.v8i1.563

Abstract

Islamic boarding schools play a strategic role in fostering students’ character and preparing them for economic independence. However, limited exposure to entrepreneurship remains a challenge for many students in responding to contemporary socio-economic demands. This community service activity aims to empower students through a santripreneur education program to enhance learning motivation and promote economic independence at Cendikia Mandiri Islamic Boarding School, Lebak. This program employed a participatory approach involving preparation, implementation, evaluation, and follow-up stages. The activities included entrepreneurship training, motivational sessions, interactive discussions, and mentoring in a developing context-based business idea. Data were collected through observation, student participation records, and reflective evaluation. The results indicate an improvement in students’ learning motivation, as reflected in increased engagement in learning activities and stronger interest in entrepreneurship-related subjects. In addition, several students initiated small-scale business activities, such as food production, services, and cooperative-based enterprises. The program also contributed to enhancing students’ self-confidence, independence, and entrepreneurial awareness. In conclusion, the santripreneur education program serves as an effective approach to integrating character education with entrepreneurial skill development, while supporting the formation of students’ economic independence within the Islamic boarding school context.
IMPLEMENTASI NILAI-NILAI KE NU-an DALAM MENANAMKAN KARAKTER SEMANGAT KEBANGSAAN PADA SISWA KELAS XII IPS 1 SMA NU CILEDUG muhammadfachjrikurniawan; Hamidah; Ali muda pahlevi; Siti Nur Amanah; Husnul Khatimah
Al Naqdu Vol 5 No 2 (2024): DESEMBER 2024
Publisher : UI Cirebon (Universitas Islam Cirebon)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58773/alnaqdu.v5i1.284

Abstract

This research aims to explore the implementation of NU values in instilling the character of national spirit in class XII IPS 1 SMA NU Ciledug. This research uses a qualitative descriptive research method. Data was collected through interviews and observations with related teachers and students as well as documentation. The research results show that the values of Tawassuth (moderate), Tawazun (balanced), and Tasamuh (tolerant) in the Islamic teachings of Ahlussunnah Wal Jamaah are well integrated in learning activities, such as istigosah, Marhaban Al Barzanji, and sholawatan. The implementation of Tawassuth values is reflected in efforts to avoid extremism, while Tasamuh values are implemented through an attitude of tolerance towards religious differences. Tawazun values are implemented through extracurricular activities, flag ceremonies, and mutual cooperation are also part of the implementation of national values. Even though the process of cultivating the character of a national spirit is already going well, research shows that optimizing results requires further support from various parties, including parents, teachers and the surrounding environment.
Co-Authors A.Ikhlas Muhtar Hadi Abd Muhith Abdul Mufti Albasyari Abdullah Achmad Fauzi Ade Jamarudin Ade Jamarudin Adinda Vira Farzahtira Adinugraha Amarullah Agung Dharmawan Buchdadi Agus Jatmiko Agus Pahrudin Agustiar Ahmad Andi Ahmad Yani Ahmad, Ahmad Ahmad, Daelami Ainni, Irma Ajeng Muliasari Akhmad Akram Hirman Akhmad, Satria Kamal Al Khansa, Elsa Al-Munip Alfarizi, Sutrisno Alfiyatul Qomariyah Ali muda pahlevi Ali Murtadho Alifah Alya Yonu Amalya Nasution, Riska Amsal Andy Anisa Anita Trisiah Annissa Putri Meiliyanah Anshari, Muhammad Redha Ansori, Birrul Antarsih, Novita Rina Anwari, Farida Apriliyani Arifin, Antoni Ludfi Arnis, Tri Ela Asip Ependi Asry Novi Assoburu, Selvia Awalia, Riska Azani, Zainina Azet Sampurna Baharudin Bella Fevi Aristia Besse Budiman Chairul Amriya Chairunnisah Putri Ayu Ningsih CHOIROTUNNISAH, FADILATIN Deasy Silvya Sari Deddy Kurniawansyah, Deddy Dessy Wardiah, Dessy Deva Dzulfikri Musthofa Dewi Pebriyani Dewi Susita Dica Lady Silvera Dina Adawiyah Dwi Suci Rahma Putri Edi Siswanto Ekawaty , Fadliyana Eko Tama Putra Saratian Eli Darni Elli Hidayati Elza Saputri Ependi, Asip Erina Sudaryati ERLINA ERLINDA Fadlika Fadri Faradina Fatimah Fatmawati Fatmawati Feinnudin, A Agung Fifi Risana Figo Rangga Bagaskara Finta Amalinda Firyanti Fitri Mulyati Fitriana Anisa Fitriani Lubis Gunadi Gustian Hajar Hamandia, Muhammad Hamandia, Muhammad Randicha Hania Aminah, Hania Haryati Hatuwe, Itang Navira Hengki Herdiansyah, Dadang Heri Rosyati Hindayati, Iin Husnul Khatimah Hutabarat, Devi Natalia I Made Narsa Ika Kartika Ikhsan Mustofa Imam Sucipto Irma Hajriani IRWANSYAH Israwati Jaka Wijaya Kusuma Jamil Mustofa Jazilah, Fina Ainun Jedebius Jenau Joel A Roy Julianti, Rani Jumarni M. Junariah Karwati, Lilis Kasra Jaru Munara Khairun Nisa Klau, Ivan Charles Seran Koderi Kurniawan, Erfan Lady, Nadia Lailan Hafizah Harahap Latanre, Tenry Laurentinus, Laurentinus Lita Nurmeli Parhusip Liza Murniviyanti, Liza lubis, rosni Luri Mekeama M. Maisan Abdul Ghani Mabruri Maharani, Desyita Mahuda, Isnaini Maisa Azizah Asmara Manalullaili Mardeyanti Marsiah Mashudi Meri Tarihoran Meyniar Albina Mienati Somya Lasmana Miftahunnisa Yudita Miswan Mochammad Hatta Moh. Ryan Monica, Della Seren Muammar Muh. Jufri Muhammad Adib Muhammad Krisnowibowo Muhammad Randicha Hamandia Muhammad Taufiq muhammadfachjrikurniawan Muhtarudin MULYANI Munifah AM. Idrus Murdiyati Dewi MUSLIMIN Mustikasari, Elia Mutiara Jihan Daulay Naila, Nailatul Khoiriyah Cholil, M.Pd.I. Natalia Kartika Simanjuntak NILAWATI Nirwana, Tri Ruwanti Bela Noor Hujjatusnaini Novitasari, Nastiti Nur Afni Imbran Nur Ain Sarah Nur, Sajidah Nurhijrah Nurjali Nursiswati Nurul Wahdah Nurvitasari, Tri Okkita Rizan Okkita Rizan Okta Shindu Hartadinata Pardomuan Robinson Sihombing Pebianti, Vina Permatasari, Yani Pradhana, Annisa Laura Prameswari, Rita Pratiwi, Ika Bella Priadana, Yoga Surya Priadana, Yogi Surya Puji Wahono Puput Puspito Rini Purnawati Purwati Puspita Sandy Putra, Heris Putri Puspita sari Qursia Lasandang R. Madhakomala Radiansyah Rahmawati Randi Rukmana Putra Ranti An Nisaa Ratna Kusumadewi Rd. Tuty Sariwulan Regita Gienanti Y. Lalusu Revalina Kerab Revi Ekasetya Ridha, Hafiz Rifdah Nuur Ronaa Puteri Rikwan Risma Rizal Rizky Saputra, Rizky Rohmah, Novita Ronaldo Rukman Nasir Sabhan Saeful Hidayat Salma Sapariah Sarwindah Sayid Habiburrahman Setyaningsih, Maryanti Setyawantika, Mokhamad Arif Shella Ardila Sisi Yola Rizka Siti Mutmainah Siti Nur Amanah Solin, Mardia Sonny T. Lisal Sophia, Evie Stevin Unusa Suardi Suci Ismawati Sudirman Sudirman Sukri Suprayogi, Wahyu Surjaningrum, Endang R. Suryana, Syarifah SUTRISNO Sya'diah, Marliana Syafrul Irawadi Syahrul Rauf Syakirah Shalihah Nur Azzahra Nasution Syamsia Satra Syifaulhusna Taufiqur Rahman Taufiqur Rohman Thohiri, Roza Tri Widyasari Ubaidatun Nurul Hikmah Umi Hijriyah Usep Suhud USWATUN HASANAH Victres Bangkeno Vidyana Aulia Rahman Wahono, Puji WAHYU NURJAYA WK Warman Wasti Maldini Sihombing Wati, Sulaiha Wawan Rudi Berlianto Widya Parimita, Widya Wijaya, Andreas Windi Vatricia Wiwiek Dianawati Wiwin Yuana Chelsea Yuhastihar Yuliana Yuliana Zatul Himmah