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All Journal Dinamika Pendidikan EKONOMIS : Journal of Economics and Business YUME : Journal of Management Jurnal Ilmiah Ecosystem Jurnal Review Pendidikan dan Pengajaran (JRPP) Social, Humanities, and Educational Studies (SHEs): Conference Series Mudir : Jurnal Manajemen Pendidikan Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi PINISI Discretion Review Journal of Applied Science, Engineering, Technology, and Education Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Aktiva : Riset Akutansi dan Keuangan Mattawang: Jurnal Pengabdian Masyarakat Quantitative Economics and Management Studies Jurnal Dedikasi Pinisi Business Administration Review International Journal of Health, Economics, and Social Sciences (IJHESS) Panrannuangku Jurnal Pengabdian Masyarakat EduLine: Journal of Education and Learning Innovation Daengku: Journal of Humanities and Social Sciences Innovation Journal of Applied Business, Taxation and Economics Reseach Jurnal Ilmiah Pengabdian dan Inovasi Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat Jurnal Multidisiplin West Science Journal of Economic Education and Entrepreneurship Studies IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Bata Ilyas Journal of Accounting Journal of Economics, Entrepreneurship, Management Business and Accounting Teknovokasi : Jurnal Pengabdian Masyarakat Jurnal Pendidikan Terapan Indonesian Journal Of Business And Entrepreneurship Research Vokatek : Jurnal Pengabdian Masyarakat Pinisi Journal of Entrepreneurship Review Indonesian Journal of Education (INJOE) Jurnal Ekonomi dan Bisnis Journal of Vocational, Informatics and Computer Education Fundamental and Applied Management Journal Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Indonesian Journal of Enterprise Architecture West Science Social and Humanities Studies Prosiding Seminar Nasional Dies Natalis Universitas Negeri Makassar NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS Jurnal Sipakatau Jurnal MediaTIK Media Elektrik Malaqbiq : Jurnal Pengabdian kepada Masyarakat. Journal of Applied Artificial Intelligence in Education
Andika Isma
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Fundamental and Applied Management Journal

 1 
Contribution of Marketing Mix and its Impact on Purchasing Decisions of Siantano Furniture Products Eva Yuniarti Utami; Nurlaila Syarfiah Asfo; Rudi Kurniawan; Kushariyadi; Andika Isma
Fundamental and Applied Management Journal Vol. 1 No. 2 (2023): FAMJ, December 2023
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v1i2.202307

Abstract

This study aims to determine the effect and contribution of the marketing mix on purchasing decisions for Siantano Furniture Products that exist and are sold at PT Mega Indah Saru Timor (Misi Depo Bangunan) in Makassar City. The sample in this study were 96 Siantano furniture consumers who were coincidentally met by researchers and deemed suitable as respondents so that the Accidental Sampling method was used. Data collection was carried out using questionnaire, interview and documentation methods. The data analysis technique used is multiple linear regression analysis using Statistical Product and Servise Solution (SPSS) Version 25 and hypothesis testing using the F test and t test. The results of the study prove that part of the independent variables of the Marketing Mix, namely Product, Price, Place and Promotion have a positive and significant influence on the dependent variable, namely the Decision to Purchase Siantano Furniture Products at the Building Depot Mission in Makassar City. Products are the most dominant variable and have a significant effect on Purchasing Decisions for Siantano Furniture Products at the Building Depo Mission in Makassar City and are proven to be acceptable. Product is one of the variables that become the image of Siantano furniture which attracts consumers to buy these products.
How does Organizational Communication affect Job Satisfaction among Employees of Automotive Companies? Fasiha; Fatma Sarie; Suharto; Andi Naila Quin Azisah Alisyahbana; Andika Isma
Fundamental and Applied Management Journal Vol. 1 No. 2 (2023): FAMJ, December 2023
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v1i2.202310

Abstract

This research aims to find out how organizational communication influences job satisfaction among automotive company employees. The population in this study were all internal employees of companies operating in the automotive sector, or in this case PT Hadji Kalla Toyota, totaling 80 people. The instruments used in the research were observation, documentation, and questionnaires. The data analysis technique used is simple linear regression analysis and partial hypothesis testing using the IBM Statistical for Product and Service Solution (SPSS) version 21 program. Based on the results of statistical tests, it shows that partially the organizational communication variable has a positive and significant effect on employee job satisfaction. Based on the results of this research, PT Hadji Kalla Toyota should maintain and improve organizational communication by creating a work environment that is not rigid, because a rigid work environment can cause communication between employees to decrease. By establishing good communication, this variable can increase job satisfaction. employee.
Contribution of Marketing Mix and its Impact on Purchasing Decisions of Siantano Furniture Products Eva Yuniarti Utami; Nurlaila Syarfiah Asfo; Rudi Kurniawan; Kushariyadi; Isma, Andika
Fundamental and Applied Management Journal Vol. 1 No. 2 (2023): FAMJ, December 2023
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v1i2.202307

Abstract

This study aims to determine the effect and contribution of the marketing mix on purchasing decisions for Siantano Furniture Products that exist and are sold at PT Mega Indah Saru Timor (Misi Depo Bangunan) in Makassar City. The sample in this study were 96 Siantano furniture consumers who were coincidentally met by researchers and deemed suitable as respondents so that the Accidental Sampling method was used. Data collection was carried out using questionnaire, interview and documentation methods. The data analysis technique used is multiple linear regression analysis using Statistical Product and Servise Solution (SPSS) Version 25 and hypothesis testing using the F test and t test. The results of the study prove that part of the independent variables of the Marketing Mix, namely Product, Price, Place and Promotion have a positive and significant influence on the dependent variable, namely the Decision to Purchase Siantano Furniture Products at the Building Depot Mission in Makassar City. Products are the most dominant variable and have a significant effect on Purchasing Decisions for Siantano Furniture Products at the Building Depo Mission in Makassar City and are proven to be acceptable. Product is one of the variables that become the image of Siantano furniture which attracts consumers to buy these products.
How does Organizational Communication affect Job Satisfaction among Employees of Automotive Companies? Fasiha; Fatma Sarie; Suharto; Andi Naila Quin Azisah Alisyahbana; Isma, Andika
Fundamental and Applied Management Journal Vol. 1 No. 2 (2023): FAMJ, December 2023
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v1i2.202310

Abstract

This research aims to find out how organizational communication influences job satisfaction among automotive company employees. The population in this study were all internal employees of companies operating in the automotive sector, or in this case PT Hadji Kalla Toyota, totaling 80 people. The instruments used in the research were observation, documentation, and questionnaires. The data analysis technique used is simple linear regression analysis and partial hypothesis testing using the IBM Statistical for Product and Service Solution (SPSS) version 21 program. Based on the results of statistical tests, it shows that partially the organizational communication variable has a positive and significant effect on employee job satisfaction. Based on the results of this research, PT Hadji Kalla Toyota should maintain and improve organizational communication by creating a work environment that is not rigid, because a rigid work environment can cause communication between employees to decrease. By establishing good communication, this variable can increase job satisfaction. employee.
Prioritizing Service Quality Levers in a Business Hotel: Empirical Evidence from SERVQUAL Hajar Dewantara; Dewantara, Hajar; Isma, Andika; Raharimalala, Soussou
Fundamental and Applied Management Journal Vol. 3 No. 1 (2025): FAMJ, June 2025
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v1i1.20251

Abstract

This study investigates whether the SERVQUAL dimensions—tangibles, reliability, responsiveness, assurance, and empathy—explain customer satisfaction in an independent full-service hotel and identifies the most influential levers. A cross-sectional survey of 100 staying guests recruited via accidental (intercept) sampling was administered using validated Likert-scale items. Construct validity and reliability were established prior to hypothesis testing. Multiple regression with standardized coefficients was employed to estimate the partial effects of each dimension and to assess their relative importance. Results indicate that all dimensions exhibit positive associations with satisfaction; empathy emerges as the strongest predictor, followed by assurance, reliability, and responsiveness, while tangibles show the weakest effect. These findings highlight the primacy of human-contact factors—attentiveness, credibility, and individualized care—in shaping satisfaction within hospitality settings, while signaling improvement opportunities in physical cues and facilities. Managerially, the hotel should sustain strengths in empathy and assurance (e.g., staff sensitivity, clear guarantees, consistent fulfillment of promises) and systematically uplift tangibles through visible quality cues, facility upkeep, and amenity standards. The study contributes firm-level evidence to the hospitality literature by clarifying the relative weights of SERVQUAL dimensions for satisfaction and by underscoring that people-centric capabilities remain decisive even when tangible attributes lag.
Co-Authors A. Nurul Uswatun Hasanah abu, ilham Achmad Zahruddin Adhelia Dwi Rismawani Risal Adi Isma Adio, Matthew Olufemi Adistia, Ainun Zahra Adit Mohammad Aziz Aditya Alamsyah Syarif Adrie Oktavio Agus Hermawan Agus Syam Ahmad Faris Al Faruq Ahmad Shofi Mubarok Ahmar, Ansari Saleh Ainun Fadillah Agus Ainun Zahra Adistia Akbar Akbar Akbar, Muh. Akhmad Affandi Akhmad Ramli Akmal Hidayat Akmal Hidayat Alam, Andi Rifqah Purnama Aldy Kurniawan Muhlis Aldy Kurniawan Muhlis Alfira Alisyahbana, Andi Naila Quin Azisah Alisyahbana, Andi Naila Quin Azsisah Aminuyati Amiruddin Ananta Tri Mahardika Andi Ahmad Jalal Syamsir Andi Anggi Kemalasari Andi Fauziah Yahya Andi Hidayatullah Andi Mulyadi Radjab Andi Naila Quin Azisah Aliasyahbana Andi Nailah Quin Azisah Alisyahbana Andi Shelma Putri Azzahra Andri Ardhiyansyah Andriani, Rusni Anhar Januar Malik Annajmi Rauf Annisa Nabilah Hasan Araz, Rezty Amalia Ardiansyah Ardiansyah Ardiansyah Ari Purwanti Arief Zikry Arif Setiawan Syam Arif Setiawan Syam Aris Baharuddin Arnelin Anggraini Arya Putra Abshari Ashabul Kahfi Ashabul Kahfi, Ashabul Asham Bin Jamaluddin Asis Nojeng Aslam, Annisa Paramaswary Asmayanti Asri Ismail Asriadi Asriadi Asriayani Asriayani Asriayani Atirah Aulia, Intan Awalia, Andi Dio Nurul Awaliah Fitri Nur Ananda Ayu Hasra Nurfaiza Azis, Fajriani Azisah Alisyahbana, Andi Nailah Quin Azzahra, Andi Shelma Putri Bakri, Asri Ady Bakry Balo, Maulana Rumi Irwan Baso, Fadhlirrahman Basri Bado, Basri Betania Kartika Muflih Dary Mochamad Rifqie Della Fadhilatunisa Devi Miftahul Jannah Dewi Fatmarani Surianto Dian Arishandy Imansyah Diarra, Salim Dimas Prayoga Dindin Abidin Dito Anurogo Dzakiyyah Alfaaizah Eka Adnan Agung Eliana Elma Nurjannah Eri Mardiani Ernawati Ab Erwin Erwin Eva Yuniarti Utami Eva Yuniarti Utami Fachry Abda El Rahman Fajriani Azis Fajriani Azis Farah Ivana Fardan, Muhammad Fardhani, Muhammad Faris Faruq, Ahmad Faris Al Fasiha Fasiha Faslul Rahman Fathiah Fatimah Nur Arifah Fatimah Zahra Fatma Sarie Fatma Sarie Fatmawati, Fatmawati Fauziah Rahmasari Fiskia Rera Baharuddin Fitrianti, Retno Hajar Dewantara Halek Mu'min Haliana Halim Halim, Nur Hamdan, Muhammad Nurfaizy Hapsari Widayani Hartono Hasbiah, Sitti Hasisa Haruna Hasyim, Sitti Hajerah Hermaliah Hasanah Putri Herni Ramayanti Hidayat M., Wahyu Ibrani, Juan Veron Ilham Abu ilham abu Ilma Wulansari Hasdiansa Imansyah, Dian Arishandy Inanna Indah Merakati Indah Wati Indra Kesuma Intan Novia Astuti Irfan, A. Muh. Irwandi Irwandi Sihombing Isma, Ardian Isma, Aswan Iwan Harsono Jannah, Devi Miftahul Jasruddin Daud Malago Jatmiko Wahyu Nugroho Joshua Juan Veron Ibrani Judijanto, Loso Juharman, Muh. Kemalasari, Andi Anggi Khaerani, Ummul Khatimah, Khusnul Kushariyadi Kushariyadi Loso Judijanto M. Gilang Ramadhan M. Ilham Nur M. Miftach Fakhri M. Yusri Maizul Rahmizal Marhawati Maryam Salampessy Maulana Rumi Irwan Balo Mihrab Afnanda Monika Sutarsa Mu'min, Halek Mubaraq, Muhammad Satrio Mubin, Muh. Ibnu Mufida, Nurul Muflih, Betania Kertika Muh Juharman Muh Taufik Muh Yahya Muh. Abi Faturohman Muh. Ibnu Mubin Muh. Juharman Muh. Yahya Muh. Yahya Muh. Yusuf K Muh. Yusuf Kholiq M Muhadjir Suni Muhammad Muhammad Alif Leo Muhammad Bitrayoga Muhammad Fajar B Muhammad Fardan Muhammad Faris Fardhani Muhammad Fikri Aqil Muhammad Ikhwan Rauf Muhammad Jufri Muhammad Jufri Muhammad Nurfaizy Hamdan Muhammad Rahmattullah Muhammad Rakib Muhammad Rakib Muhammad Rakib Muhammad Rakib Muhammad Zuhdi Muhammad Zuhdi Nasrullah Nasrullah Nirmala S., Aprilianti Novita Sari Novita Sari Novita, Yulia Nur Astaman Putra Nur Farah Fajriaty Muchlis Nur Halim Nur Halim Nur Yahya Akhmad Nurafni Oktaviyah Nurdin Nurdin Nurdin Nurhayani nurhayani Nurikhlas Noerpa Gunawan Nuril Huda Nurlaila Syarfiah Asfo Nurlaila Syarfiah Asfo Nurrahmah Agusnaya Nurul Afiqah Annas Nurul Aulia Mentari NURUL AZIZAH NURUL AZIZAH Nurul Azizah Nurul Fadhilah Nurul Fadilah Aswar Nurul Husna Nurul Husna Oky Nur Pratiwi Johansyah Pada, Andi Tenri Paramita, A. Jamiati Poerwanto, Bobby Pramudya Asoka Syukur Putri Nirmala Raden Mohamad Herdian Bhakti Radha Hasda Halfis Raharimalala, Soussou Rahayu, Alyah Rahayu, Widuri Rahmat Hidayat Rahmatullah Ramadani, Fitra Ramadani, Novia Fitri Ratna Dewi Rauf, Annajmi Rauf, Muhammad Ikhwan Regina Rendy. C. E. Pesiwarissa Riska Aisyah Nurjanna Rizka Aisyah Nurjannah Roinah Roinah Rosidah Rosidah Rosidah Rosidah Rosidah Rudi Kurniawan Rudi Kurniawan Ryketeng, Masdar Salim Diarra Salim Diarra Septiani, Ina Setialaksana, Wirawan - Sholihah, Mahmudatus Sigit Sahalik Rahman Sigit Sahalik Rahman Siryayasa, I Nyoman Sisca Cletus Lamatokan Sisca Mediyanti Siska Yulia Defitri Siti Nuridah Sitti Hajerah Hasyim Sitti Hasbiah Slamet Riyadi Soussou Raharimalala Soussou Raharimalala Sri Undai Nurbayani Sri Yuniarti Suardi, Soni Suci , Melati Sucipto, Kiki Resky Ramdhani Sudarmanto, Eko SUHARTO Suharto Sulfa Inriani Sumarsih . . Sumiati Tahir Suryadi, Irwan Syafrida Damanik Syam, Agus Syamril, Syamril Syamsul Bahri Syarief, Rahmat Utami, Eva Yuniarti Widuri Rahayu Windarsari, Wiwin Riski Windasari, Wiwin Riski Yahya, Muh. Yasrul Yayuk Chayatun Machsunah Yunita Alfira Liadi Zulham Zulham Zulkifli Zulkifli Zulkifli Zulkifli