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Jurnal Pendidikan Bahasa Sastra dan Budaya Legal Standing : Jurnal Ilmu Hukum SASTRANESIA: Jurnal Program Studi Pendidikan Bahasa dan Sastra Indonesia Jurnal Elemen Jurnal Ilmiah FONEMA : Jurnal Edukasi Bahasa dan Sastra Indonesia INTEK: Jurnal Penelitian MABIS: Manajemen dan Bisnis SeBaSa: Jurnal Pendidikan Bahasa dan Sastra Indonesia Jurnal Gema Ngabdi JURNAL LENTERA BISNIS Imajeri: Jurnal Pendidikan Bahasa dan Sastra Indonesia Instructional Development Journal Jurnal ABDINUS : Jurnal Pengabdian Nusantara Scientific Journal of Mechanical Engineering Kinematika Jurnal Abdi Insani JOURNAL OF INFORMATION SYSTEM MANAGEMENT (JOISM) Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Attractive : Innovative Education Journal Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Mutawatir : Jurnal Keilmuan Tafsir Hadith Community Development Journal: Jurnal Pengabdian Masyarakat INDONESIA: Jurnal Pembelajaran Bahasa dan Sastra Indonesia Jurnal Ilmiah Satyagraha Jurnal Surya Masyarakat JTAM ROTARY MURHUM : JURNAL PENDIDIKAN ANAK USIA DINI Jurnal Pendidikan Jasmani dan Adaptif (JPJA) Al-Ahwal Al-Syakhsiyyah: Jurnal Hukum Keluarga dan Peradilan Islam Journal of Electrical Engineering and Computer (JEECOM) JPTE: Jurnal Pendidikan Teknik Elektro Jurnal Kewarganegaraan SANGAJI: Jurnal Pemikiran Syariah dan Hukum Mezurashii: Journal of Japanese Studies Jurnal Mesin Nusantara JOLLT Journal of Languages and Language Teaching Ilomata International Journal of Social Science Enggang: Jurnal Pendidikan, Bahasa, Sastra, Seni, dan Budaya JURNAL PENDIDIKAN IPS Jurnal Pengabdian Kepada Masyarakat Patikala Action Research Literate (ARL) MUSHAF JOURNAL: Jurnal Ilmu Al Quran dan Hadis Tropical Animal Science Edusia: Jurnal Ilmiah Pendidikan Asia USRAH: Jurnal Hukum Keluarga Islam Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Informasi Sains dan Teknologi (ISAINTEK) Pena: Jurnal Pendidikan Bahasa dan Sastra Al-Khidmah Jurnal Pengabdian Masyarakat TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora Jurnal Diksatrasia : Jurnal Ilmiah Pendidikan Bahasa dan Sastra Indonesia Prisma Sains: Jurnal Pengkajian Ilmu dan Pembelajaran Matematika dan IPA IKIP Mataram Al Jahiz: Journal of Biology Education Research EKONOMIKA SYARIAH : Journal of Economic Studies Jurnal Basicedu REFEREN International Journal of Economics (IJEC) Ummul Qura : Jurnal Ilmiah Institut Pesantren Sunan Drajat (INSUD) Lamongan Jurnal Pendidikan Islam Jurnal Indonesia Sosial Sains Journal of Artificial Intelligence and Digital Business Journal Research of Social Science, Economics, and Management JUTIS ATTAQWA: Jurnal Pendidikan Islam dan Anak Usia Dini IJOEM: Indonesian Journal of Elearning and Multimedia Jurnal Mahasiswa Entrepreneur Kopula: Jurnal Bahasa, Sastra, dan Pendidikan Kitaba : Journal of Interdisciplinary Arabic Learning Jurnal Riset Manajemen Akuntansi Indonesia Narasi: Jurnal Kajian Bahasa, Sastra Indonesia, dan Pengajarannya JRIIN :Jurnal Riset Informatika dan Inovasi JURNAL EKONOMI, SYARIAH DAN STUDI ISLAM JIMPI: Jurnal Inovatif Manajemen Pendidikan Al-Zayn: Jurnal Ilmu Sosial & Hukum NALAR: Journal Of Law and Sharia SEWAGATI: Jurnal Pengabdian Kepada Masyarakat NGARSA: Journal of Dedication Based on Local Wisdom El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal As-Syar’i: Jurnal Bimbingan & Konseling Keluarga Business Management Research Jurnal Riset Ilmiah JURNAL RUMPUN MANAJEMEN DAN EKONOMI MERDEKA: Jurnal Ilmiah Multidisiplin Journal of The Civil Engineering Student Protech Biosystems Journal RIDE The Indonesian Journal of General Medicine Journal of Social Work and Science Education Journal of Shariah Economic Law Cipulus Edu: Jurnal Pendidikan Islam Attadrib: Jurnal Pendidikan Guru Madrasah Ibtidaiyah Hakamain: Journal of Sharia and Law Studies Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS) Jurnal Ekualisasi Journal Educational Research and Development Humaniorum Journal MANUSKRIPTA Fundamental : Jurnal Ilmiah Hukum Journal of Community Research & Engagement (JCRE) Tasharruf : Journal of Islamic Economics and Business Pengabdian Kepada Masyarakat Indonesia SEAN (ABDIMAS SEAN) SINAR: Sinergi Pengabdian dan Inovasi untuk Masyarakat Jurnal Gladiator Jurnal Indonesia Mengabdi International Journal of Social, Economic, and Business Journal of Community Service: In Economic, Business, and Islamic Finance Praktek Kerja Lapang Manajemen Sinergi : Jurnal Ilmiah Multidisiplin Ekonomi Syariah, Perbankan, Hukum, dan Sistem International Journal of Multidisciplinary Reseach Journal Of Applied Multidisciplinary Studies (JAMS) Darajatuna: Interdisciplinary Journal of Islamic Studies Jurnal Edukasi Citra Olahraga Aksara Jurnal Ilmu Komputer dan Matematika
Syarif Hidayatullah
Universitas Muhammadiyah Prof. DR. HAMKA
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PELATIHAN DIGITAL MARKETING DAN INOVASI RESEP SAMBEL GEPREK KEPADA PELAKU USAHA MIKRO KECIL DAN MENENGAH (UMKM) SAMBAL MAMAH DI DESA POCANGAN Hidayatullah, Syarif; Alfan, Mochamad
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.27998

Abstract

Digital marketing memiliki keunggulan dalam hal pengukuran yang lebih baik, targeting yang lebih tepat, dan interaksi yang lebih langsung dengan audiens. Ini juga memungkinkan perusahaan untuk menyesuaikan strategi pemasaran mereka secara real-time berdasarkan data dan respons yang diperoleh dari kampanye digital mereka.Inovasi resep memiliki berbagai kegunaan dan manfaat yang dapat memengaruhi berbagai aspek kehidupan, terutama di bidang kuliner dan makanan. Salah satunya adalah untuk meningkatan rasa dan kreativitas produk: Inovasi resep dapat menghasilkan kombinasi rasa dan tekstur yang baru dan menarik, menciptakan pengalaman kuliner yang lebih kaya dan memuaskan. Ini memberikan kesempatan bagi koki dan pecinta masakan untuk mengeksplorasi kreativitas mereka dalam menciptakan hidangan yang unik. Sambal adalah saus berbahan dasar cabai yang dihancurkan sampai keluar kandungan airnya sehingga muncul rasa pedas. Setelah ditambah bumbu, rasa pedas itu akan menjadi penggugah selera makan yang nikmat. Ada bermacam-macam variasi sambal. Setiap variasi menuntut bahan dan bumbu yang beragam. Sambal merupakan bagian dari kehidupan dalam budaya makan bangsa Indonesia. Hal ini disebabkan karena sambal berperan sebagai penambah dan perangsang selera makan, sehingga mutlak untuk beberapa hidangan selalu didampingi dengan sambal yang sesuai. Dalam kegiatan ini kami melakukan pelatihan Digital marketing dan Inovasi resep baru yaitu Resep Sambal Geprek untuk meningkatkan omset dan menambahkan varian rasa agar konsumen lebih tertarik.
PENDAMPINGAN SMKN 1 GUNUNGSARI JURUSAN DISAIN PEMODELAN DAN INFORMASI BANGUNAN (DPIB) PROGRAM SMK PUSAT KEUNGGULAN Zarkasi, Ahmad; Hidayati, Nurul; Wahyuningsih, Titik; Fitrayudha, Adryan; Fariyadin, Adiman; Adiansyah, Joni Safaat; Winarti, Dwi; Aroby, Sudhan; Ain, Hurun; Hidayatullah, Syarif
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2024): Volume 5 No. 4 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i4.31043

Abstract

Peningkatan kompetensi tenaga kerja merupakan tuntutan bagi tamatan SMK agar dapat bersaing di dunia kerja. Perkembangan teknologi yang cepat mendorong kebutuhan tenaga kerja yang kompeten dan andal. Pemerintah melalui Dirjen Vokasi mendukung hal ini dengan program SMK Pusat Keunggulan, yang berfokus pada pengembangan holistik hasil belajar siswa untuk mewujudkan profil Pelajar Pancasila yang mencakup kompetensi dan karakter. Program pengabdian ini bertujuan meningkatkan kualitas manajemen SMK, keselarasan dengan dunia kerja, dan menghasilkan lulusan yang siap kerja atau berwirausaha. Metode Pengabdian yang digunakan dalam kegiatan ini yaitu Participatory Action Research (PAR), yang mana dalam program pendampingan pelatihan untuk meningkatkan kualitas manajemen SMK, keselarasan dengan dunia kerja, dan menghasilkan lulusan yang siap kerja atau berwirausaha melalui diskusi kelompok terfokus (focus group discussion, FGD). Pelaksanaan pendampingan di SMKN 1 Gunungsari oleh Fakultas teknik Program studi teknik sipil UMMAT. Hasil pengabdian ini menunjukkan hal yang signifikan meliputi penyelarasan kurikulum dengan industri, peningkatan data tracer study, dan pengembangan kerja sama industri. Dapat disimpulkan bawha program ini menunjukkan hasil positif dengan peningkatan kerja sama dengan dunia industri dan peningkatan tracer study. Upaya berkelanjutan untuk memperkuat kerja sama dengan industri dan meningkatkan kualitas pendidikan vokasi diharapkan terus dilakukan.
Pemberdayaan Masyarakat Dalam Pengelolaan Hewan Kurban Yang Halal Dan Baik Di Masjid Baiturrahman Azzahra, Sitti Aliyah; Saefullah, Aep; Tohiroh, Tohiroh; Abas, Farhat; Rifia, Tetty Nur Intan; Zainuddin, Zulkifli; Putra, Idrisi Raliya; Nurhayati, Nurhayati; Nurhakim, Rahman; Hidayatullah, Syarif; Saputri, Haria; Tahang, Moh
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/x3t9kw02

Abstract

The Community Service conducted by LPPM STIE Ganesha focuses on the management of sacrificial animals, encompassing the entire process from slaughter to the packaging and processing of meat. The objective of this initiative is to enhance the skills and knowledge of the community and the management committee of DKM Masjid Baiturrahman, located at Jl. Legoso Raya No. 31B, RT 06 RW 07, Kelurahan Pisangan, District of East Ciputat, South Tangerang City, particularly regarding halal slaughter practices and the management of sacrificial meat packaging and processing. The methodology utilized by the service team involves direct education through explanations and demonstrations conducted indoors. This approach includes both technical demonstrations and theoretical explanations, with the expectation that they can be applied by the community and the management committee of DKM Masjid Baiturrahman in their daily practices. The outcomes of this community service initiative demonstrate an improvement in the community's understanding and skills related to halal slaughter practices and the processing of sacrificial animals. This improvement is evidenced by the participants' enthusiasm, active engagement in question-and-answer sessions, and participation in discussions by a significant number of DKM Masjid Baiturrahman's management committee. Furthermore, the initiative successfully fosters a spirit of mutual cooperation and collaboration within the community, which are fundamental values in the execution of sacrificial rituals. These activities are anticipated to enhance the management of sacrificial animals at Masjid Baiturrahman to be more effective, efficient, and compliant with religious and health standards
Sosialisasi Santunan Penjaminan PT. Jasa Raharja Akibat Kecelakaan Lalu Lintas Nurhakim, Rahman; Saefullah, Aep; Fahri, Fahri; Arza, Zubair; Firdaus, Adhy; Noor, , M. Arief; Tjiwidjaja, Halim; Hidayatullah, Syarif
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/80wvva94

Abstract

Driving activities on the highway are inseparable from various risks such as accidents and death. The government as the executor to protect the public makes some rules aimed at ensuring the implementation of accident insurance that occurs while driving. The government established PT Jasa Raharja to implement the rules that have been made, both in the form of Laws, Government Regulations or Minister of Finance Regulations. Information on traffic accident insurance is not known by all levels of society, both in terms of claim procedures, requirements and also types of accidents that can be covered, so that many people end up being burdened by the accidents that occur. STIE Ganesha conducts community service programs in collaboration with related parties to provide socialization about driving safety on the highway, including socialization about guarantees for traffic accident victims carried out by PT Jasa Raharja. The participants who were targeted in this socialization were students, offline motorcycle taxi drivers, surrounding communities and also STIE Ganesha employees. This service went well so that the participants could understand the material given during the event and could become a liaison between the community and information about traffic accident guarantees.
Implementasi Praktik Jual Beli Buah Mangga Dengan Sistem Borongan Ditinjau dari Perspektif Islam: Studi Kasus Desa Mbawa Kecamatan Donggo Kabupaten Bima Hairul; Ihwan p. Syamsudin; Syarif Hidayatullah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7651

Abstract

In Mbawa Village, Donggo Subdistrict, there is a phenomenon of the practice of buying and selling mangoes carried out by the community. The researcher suspects that this practice is very detrimental to the mango fruit seller and is not contrary to Islamic law. The practice of buying and selling mangoes is based on observation and has been carried out for a long time by the community in Mbawa Village. So this research aims to find out the Implementation of the practice of Buying and Selling Mango Fruit with a Borongan System Viewed from an Islamic Perspective (Case Study of Mbawa Village, Donggo District, Bima Regency). This research will be conducted in Mbawa Village, Donggo District, Bima Regency, West Nusa Tenggara. This research uses Qualitative Research with a Case Study Approach. Data Collection Techniques are Observation, Interview and Documentation. Data Analysis Techniques are Data Reduction, Data Presentation and Conclusion Drawing. Based on the results of the study, it can be concluded that the practice of buying and selling mango fruit with a wholesale system in Mbawa Village is a local custom that has long been practiced by the community. This system makes it easy for farmers to sell their crops without having to be directly involved in the distribution or sales process one by one. Buyers also benefit from being able to obtain large quantities of mangoes directly from the plantation. Agreements are usually made through direct observation and verbal price negotiations, without detailed calculations of quantity and quality.
Pengaruh Pembiayaan Gadai Syariah (RAHN) Terhadap Peningkatan Pendapatan Nasabah Nurfadilah; Rafiuddin; Syarif Hidayatullah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7735

Abstract

In their business activities, many people are still usurious because people borrow money from loan sharks. Islamic pawnshop institutions should be more effective in introducing Islamic pawnshops to the public so that the objectives of the pawnshop can be carried out properly in accordance with the pawnshop motto “solving problems without problems”. So this study aims to determine the effect of Sharia Pawn Financing (Rahn) on increasing customer income. This research will be conducted at PT Pegadaian (Persero) Tawali Sharia Pawnshop Unit, Wera District, Bima Regency, West Nusa Tenggara. This research uses Qualitative Research with a Case Study Approach. Data collection techniques are observation, interview and documentation. Data Analysis Techniques namely Data Reduction, Data Presentation and Conclusion Drawing. Based on the results of the study, it can be concluded that sharia pawn financing (rahn) has a significant role in helping customers obtain cash quickly, especially for those who need business capital in a short time. Rahn has proven to be one of the financial instruments that is practical and easily accessible to the public, especially those in the micro and small business sectors.
Penerapan Kesehatan dan Keselamatan Kerja (K3) di Maskapai Citilink Cabang Bandar Udara I Gusti Ngurah Rai Denpasar Bali Hidayatullah, Syarif; Tamara, Amelia Puspa
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i2.4063

Abstract

Abstrak Di indonesia kejadian kecelakaan pada pesawat terbang kerap kali terjadi, baik itu pada kondisi lepas landas atau pada saat terbang. Hal tersebut bisa dipengaruhi oleh kondisi cuaca buruk, letusan gunung berapi, kebakaran lahan hutan yang dapat mengganggu penerbangan, serta faktor sumber daya manusia yang kurang memadai terutama dibagaian teknologi pada maskapai penerbangan. Akan tetapi, masalah kesehatan dan keselamatan penumpang pesawat di Indonesia menjadi persoalan dalam rangka memperbaiki sistem penerbangan. Diperlukan adanya suatu penerapan K3 untuk meminimalisir terjadinya kecelakaan saat bekerja, selain itu upaya atau langkah- langkah pencegahan agar dapat mengurangi resiko kecelakaan pada pesawat dan penumpang pesawat di tempat kerja. Upaya kesehatan dan keselamatan kerja pada sektor penerbangan menjadi wajib untuk dapat memperbaiki perencanaan dan pengelolaan pada aspek kedirgantaraan. Penelitian ini bertujuan untuk mengetahui penerapan K3 di terminal penumpang maskapai citlink, untuk mengetahui kendala yang dihadapi dalam penerapan K3 di terminal penumpang maskapai citilink dan untuk mengetahui upaya yang di lakukan dalam proses penerapan K3 di terminal penumpang maskapai citilink. Penelitian ini menggunakan metode kualitatif dengan jenis penelitian kualitatif deskriptif. Pengumpulan data pada penelitian ini dilakukan di Bandar Udara Internasional Ngurah Rai Bali . Penelitian ini mengambil data dari dokumentasi, observasi secara langsung, dan wawancara yang dilakukan bersama General Manager Maskapai Citilink. Teknik analisis data menggunakan redukasi data, penyajian data, dan conlusion drawing/verification. Hasil dari penelitian ini menunjukkan 1) Kualitas penerapan Keselamatan dan Kesehatan Kerja (K3) sangat penting dalam menunjang kinerja para staff, crew dan karyawan maskapai Citilink terlebih lagi para penumpang. 2.) hambatan yang terjadi dengan selalu menjaga dan mengingatkan satu sama lain agar mengutamakan keselamatan bekerja serta memberikan kenyamanan kepada penumpang Citilink. 3.) Upaya yang dilakukan maskapai Citilink untuk mengatasi kendala pada penerapan K3, pihak Citilink selalu meningkatkan Sumber Daya Manusia (SDM) pada semua karyawan, crew maupun staff kargo serta memperkuat penerapan K3 yang sesuai dengan prosedur.Kata Kunci : Kesehatan & Keselamatan Kerja, Maskapai Citilink & Bandar Udara I Gusti Ngurah Rai Bali AbstractIn Indonesia, accidents on airplanes often occur, be it during takeoff conditions or while flying. This can be influenced by bad weather conditions, volcanic eruptions, forest fires that can interfere with flights, as well as inadequate human resource factors, especially in the use of technology on airlines. However, the health and safety problems of airplane passengers in Indonesia are a problem in order to improve the flight system. It is necessary to implement K3 to minimize the occurrence of accidents while working, in addition to efforts or preventive measures in order to reduce the risk of accidents on aircraft and aircraft passengers at work. Occupational health and safety efforts in the aviation sector are mandatory to be able to improve planning and management in aerospace aspects. This study aims to determine the application of K3 in passenger terminals of citli airlines. This research uses qualitative methods with a descriptive type of qualitative research. Data collection in this study was carried out at Bali's Ngurah Rai International Airport. This study took data from documentation, direct observations, and interviews conducted with the General Manager of Citilink Airline. Data analysis techniques use data recedation, data presentation, and conlusion drawing/verification. The results of this study show that 1) The quality of the implementation of Occupational Safety and Health (K3) is very important in supporting the performance of Citilink staff, crew and employees, especially passengers. 2) obstacles that occur by always maintaining and reminding each other to prioritize work safety and provide comfort to Citilink passengers. 3) The efforts made by Citilink airlines to overcome obstacles in the implementation of K3, Citilink always improves Human Resources (HR) for all employees, crew and cargo staff and strengthens the application of K3 in accordance with procedures.Keywords: Occupational health and safety, Citilink Airlines and I Gusti Ngurah Rai Airport Bali.
PENGARUH WORK-LIFE BALANCE, LINGKUNGAN KERJA DAN KETERIKATAN KERJA TERHADAP KINERJA KARYAWAN COFFEESHOP DI PERUMAHAN KOTA WISATA CIBUBUR, KABUPATEN BOGOR Hidayatullah, Syarif
Jurnal Ilmu Manajemen (JIMMU) Vol. 7 No. 1 (2022)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v7i1.15438

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh work-life balance terhadap kinerja karyawan, pengaruh lingkungan kerja terhadap kinerja karyawan, pengaruh work engagement terhadap kinerja karyawan dan pengaruh work-life balance, lingkungan kerja, dan work engagement secara parsial. dan sekaligus terhadap kinerja pegawai coffeeshop  di Perumahan. Kota Wisata Cibubur, Kabupaten Bogor. Populasi dalam penelitian ini adalah karyawan warung kopi di perumahan Kota Wisata Cibubur Kabupaten Bogor sebanyak 75 (tujuh puluh lima) orang dan berhasil mendapatkan 50 (lima puluh) responden. Teknik pengambilan sampel yang digunakan adalah teknik random sampling. Selama penelitian, penulis mengunjungi 14 (empat belas) kedai kopi di kawasan pemukiman tempat tinggal penulis yaitu Kota Wisata Cibubur Kabupaten Bogor sebagai lokasi penelitian. Penulis menggunakan teknik analisis data uji t, uji F dan analisis persamaan linier berganda dengan menggunakan program IBM SPSS Statistics versi 22. Hasil penelitian menunjukkan bahwa work-life balance dan lingkungan kerja berpengaruh terhadap kinerja karyawan sedangkan work engagement tidak berpengaruh terhadap kinerja karyawan
Strategi Branding Manggis melalui Media Sosial sebagai Upaya Pemberdayaan Petani Fatah, Muhammad Ghoni Abdillah; Mahbubah, Surotul; Fariza, Dita Sari Rofi’u; Ma’suq, Ahmad Tarajjil; Hidayatullah, Syarif; Salsabila, Fina Fathiya; Qomariyah, Lailatul; Patriolika, Erika; Maharani, Karlina Dewi; Ismahayati, Dewi; Cahyani, Budiato; Hidayatullah, Wasil; Sulfa, Indana; Al Hayaza, M. Iqbal; Sari, Dewi Indah; Wazis, Kun
Ngarsa: Journal of Dedication Based on Local Wisdom Vol. 4 No. 2 (2024): Ngarsa: Journal of Dedication Based on Local Wisdom
Publisher : LP2M UIN Kiai Haji Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/ngarsa.v4i2.454

Abstract

Mangosteen is one of the largest commodities in Kaliglagah Village, Jember, and branding efforts are required to enhance its recognition and establish its identity. Social media was chosen as a strategic platform for branding, aiming to promote the mangosteen and its advantages while empowering farmers and improving the village’s economy. This study employed a Participatory Action Research (PAR) approach, engaging local communities and leaders in learning, problem-solving, and social change. Although Kaliglagah mangosteen is of premium quality, it lacks a strong identity as a signature product of Jember. Branding strategies were implemented through Blogspot, Instagram, and Facebook platforms, involving collaboration with farmers, farmer groups, and the village government. Activities included problem identification, collaborative planning, communication with agricultural authorities, and branding execution via social media. These efforts aim to expand markets, strengthen local identity, and support farmer empowerment. Evaluations showed positive responses, although improving digital literacy among farmer groups remains necessary for optimal results. Keywords: Branding Strategy, Social Media, Farmer Empowerment Abstrak: Manggis merupakan salah satu komoditas terbesar di Desa Kaliglagah, Jember, yang membutuhkan upaya branding agar lebih dikenal dan diakui. Media sosial dipilih sebagai sarana strategis untuk branding, dengan harapan memperkenalkan manggis beserta keunggulannya, sekaligus memberdayakan petani dan meningkatkan perekonomian desa. Penelitian menggunakan pendekatan Participatory Action Research (PAR), melibatkan masyarakat dan tokoh lokal dalam pembelajaran, pemecahan masalah, dan perubahan sosial. Meskipun manggis Kaliglagah memiliki kualitas unggulan, identitasnya sebagai produk khas daerah Jember belum kuat. Strategi branding dilakukan melalui platform seperti Blogspot, Instagram, dan Facebook, melibatkan kolaborasi dengan petani, kelompok tani, dan pemerintah desa. Kegiatan meliputi identifikasi permasalahan, perencanaan kolaboratif, komunikasi dengan dinas pertanian, dan pelaksanaan branding melalui media sosial. Upaya ini diharapkan memperluas pasar, memperkuat identitas lokal, dan mendukung pemberdayaan petani. Evaluasi menunjukkan respons positif, namun peningkatan literasi digital kelompok tani tetap diperlukan. Kata kunci: Strategi branding, Media sosial, Pemberdayaan petani
ANALYSIS OF MARKETING STRATEGIES IN INCREASING THE NUMBER OF STUDENTS OF MARKAZ TAHFIZH TODDLERS AND CHILDREN (MATABA) DAARUL HUFFAZH IN THE CITY  SERANG BANTEN Nurasih, Umi; Hidayatullah, Syarif; Tahang, Moh.
Journal Of Applied Multidisiplinary Studies Vol 1 No 1 (2024): November 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

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Abstract

Competition between tahfizh schools in Indonesia is getting tighter, especially with the emergence of various tahfizh institutions for toddlers and children. This study aims to analyze the marketing strategy used by Markaz Tahfizh Toddlers and Children (MATABA) Daarul Huffazh in Serang Banten in increasing the number of students. The purpose of this research is to analyze MATABA's marketing strategy, how segmentation and positioning are carried out, as well as the obstacles faced in the marketing process. The research uses a descriptive qualitative approach with case studies. Data collection was carried out through observation, interviews, and document review. The results of the research by analyzing the ongoing marketing strategy, namely direct and indirect marketing strategies, STP and 7P marketing mix show that MATABA's marketing strategy is unique through the Tabarak and Tahsin Tilawati tahfidz methods with learning program innovations designed by the curriculum team which is a differentiation so that it has its own attractiveness, even though there is no special marketing team that is an obstacle in expanding Promotional reach. Customers are generally satisfied with the services and programs offered by MATABA, but a more structured marketing strategy is needed to increase the number of students on a sustainable basis.  
Co-Authors A'yun, Siti Qurrotu Abas, Farhat Abd. Basid Abda Abda Abdul Karim Abdul Rahman Jupri Abdul Waris Abdullah Mubarak Abimubarok, Achmad Achmad , Alamsyah ADE HIKMAT Adhy Firdaus Adi Taufiqurrahman Adryan Fitrayudha Aep Saefullah Agista, Shella Agung Prihandono Agus Salim Salabi Agustina Agustono Setiawan Ahmad Fadli Ahmad Khairi Ahmad Kholibi Ahmad Maftuh Sujana Ahmad Zarkasi Ahyar Ahyar Ai Fatimah Nur Fuad Aidil Fitri, Anugrah Ainun Jariyah Ainun Rofiah Akmalia Esadiani Akmas, Nabilla Al Hayaza, M. Iqbal Aldrian, Andhika Illyas Alhafizh Alfan, Mochamad Alhafi, Ainu Farhan Alviana, Stella Alvianna, Stella Alvin Dwi Yunianto Alwi, Ridwan Achmad Alya Fitri Amadea Permana Sanusi Amalia, Putri Idayatul Amanda, Moni Amelia, Indri Ananda Irfana Zahra Andi Firman Mubarak Anggun DP, Laila Nanda Aprilia, Nining Apriliani, Lili Apriolita, Cindi Ardianti, Yuyun Arif Khan, M.Dawud Arif Mulyanto Arisandi, Edi Aristanto, Eko Aritonang, Sovian Aroby, Sudhan Arria Gemilang ASNI Asyari, Asyari Auzan Jiwangga Seta Avihani, Nur Awaludin Hidayat Ramli Inaku AYU NINGSIH Azizi, Victorian H. Azka Davia Azzahra , Sitti Aliyah Azzahra, Putri Nadira Baehaqi Bahari, Dewi Rizki Bambang Setyawan Bima, Fajar Cahya Komara Cahyani, Budiato Calvin Akbar Setiawan Cindi Apriolita Cuk Yuana, Cuk Daviq Chairilsyah Dayat Wijanarko Devan Rizki Maulana Dewanni, Riyo T. P. Dewi Indah Sari, Dewi Indah Dewi Pusparini Dewi Rizki Bahari Dinda Ninggar Pramesti Dwi Ana, Anggita Cucu Dwi Harjanti, Fransisca Edita Rachma Kamila Ediyanto Elly Arliani Elya Primariz Ery Sulistyorini Eudia Christina Wulandari Fadoilur Rohman Fahlan, Nauval Sya'bani Fahri Fahri Faiqah, Atiatul Fariyadin, M. Ruslin Anwar, Indradi Wijatmiko, Adiman Fariza, Dita Sari Rofi’u Fatah, Muhammad Ghoni Abdillah Femiana Gapsari MF Fikri, Muhammad Idzad Firman Robbani Fitriani Fitriani Fitriani Gaga Fasarinda Galih, Aji Muhamad Gumilang, Louis Alqorni Guntur Eko Saputro Gustiyanti, Ferra Hafidz Hafidz Hairul Halim Tjiwidjaja Hansi Effendi Haria Saputri Hendra Candra Herawati Herawati Hermawan, Yogi Hermin, Dewi Hibban, Ibnu Hidayat, Fadhillah Maulana Hidayatullah, Wasil Hikmah Hisbul Luthfi Ashsyarofi Huanggino, Sherissa Callista Huda, Ahmad Akromul Husnatul Mahmudah ifan Ihwan P. Syamsudin Ike Kusdyah Rachmawati Ilyas Ina, Syafa Sabrina Indrawan, Surya Ishaq, Rafli Maulana Islamiati, Ade Ismahayati, Dewi Isman, Muh Istiqomah, Dewi Istirokah, Istirokah Jaenab Jainuddin Jainuddin Joni Safaat Adiansyah Junaeni, Nova Juniardi, Nurdin Jupri, Abdul Rahman Kamal, Nuri Azkia Kamila, Edita Rachma Kamili, Rd. A. Faqih Al Kana Hidayati Khalikussabir, Khalikussabir Khotami, Ahmad Rosyid Khusniyati Masykuroh Krisanti, Imelda Kurniati, Shinta Bella Kusumawardhani, Lintang Dian Lailatul Fitriani Lailatul Qomariyah, Lailatul Lelly Hana Setyanti, Sri Wahyu Listanti, Riana Lubis, Maymunah Lukman Hakim Luthfie Ainun Nissa M DIKI LESMANA M. Chothibul Umam A Magfiroh, Syahriyatul Mahabbati Izzati Rahmani Maharani, Karlina Dewi Maharsa Pradityatama Mahbubah, Surotul Mahdum Mahrini, Mahrini Maptuh Bustami Mardiana Andarwati Masrukhi Masrukhi Maulana, Muhamad Khansa Ma’suq, Ahmad Tarajjil Mediyana Melati, Reni Miarsono, Harry Miftah, Dita miftahul jannah, putri Miharja, Marjan Millah, Niyah Daniyatul Misbahul Arifin Moh Bayu Bahtiar Ramadhani Moh Hafidul Ahkam Moh. Anwar Zainuddin Moh. Tahang Mubarak Mubarak Muhafidhah Novie Muhaimin Muhaimin Muhaimin, Abd Wahab Abd Muhamad Yamastio Sektiningtyas Muhammad Al Rifzki Muhammad Ichsan, Sayed Muhammad Idzad Fikri Muhammad Imam Fauzi Muhammad Isradi Muhammad Lucky Fredyansyah Muhammad Rizal Ramli Muhammad Syawaluddin, Muhammad Mukhammad Nadhif Fuad Muktiono Waspodo Musyaffa, M. Rafif Nabila Salsabila Nadra, Ely Farhana Nadya Nani Solihati Nasmi Herlina Sari Nerisma Eka Putri Noor, , M. Arief Noviasari, Dewi Wulan Nur Afliah Rahma Nur Aini Puspitasari Nur Aini Puspitasari Nur Hidayah Nuraeni Nurasih, Umi Nurfadilah Nurfauziah Mansur Nurfitriani Nurhajidah, Nurhajidah Nurhakim, Rahman Nurhayati Nurhayati Nuril Huda Nurmazunita, Kurnia Nurul Hidayati Nurul Muhlisa Nurul Zuhriyah Nurulfalah Diar Nu’man Robbani Octaviana, Shoraya Lolyta Oktavian, Rendi Oktaviani, Riri Pandi, Supandi Parhana, Firda Patalo, Ryan Gerry Patriolika, Erika Permana, Hara Pratama, Ardi Prima Gusti Yanti Primariz, Elya Priyastiwi, Priyastiwi Purwanto, Ignatius Eko Djoko Puspita Loka, Vilda Puspitasari, Nur Aini Puteri Rizanti, Rahmayanti Putra, Bima Laksana Putra, Idrisi Raliya Putra, Shovan Arsya Putri Anggraeni Putri, Salsa Bila Eka Putu Hadi Setyarini Qotika, Siti Rachmadian, Aprilia Rafiuddin Rahmah, Rina Alfiyah Rahman, Fauzi Rahmawati Rahmayanti Puteri Rizanti Rahmiani, Nur Ramadhani, Nova A. Ramu Yulia Pandarangga Ratnaningsih, Christina Sri Retnoningsih Riadi, Rendi Slamet Rianti, Nada Mulya Richa Khairani Rini Damayanti Rizal, Saifur Rizky Amalia Rohimah, Ummi Romadhon, M. Yusri Romi Aprianto Ronaldi, Tomy Rosdiana Roviandri Rozak, Fakih Abdul Rusdi Sulaiman Safitri Saiful Husin Saiful Ulya Saksana, Joned C Saleh, Basuki Rahmad Salsabila, Fina Fathiya Salsabila, Nabila Sam, Marwah Amaliah Putri Samso Supriyatna Saniah, Reni Diah Afi Sanuri Sanusi, Gufran Saprudin Saputra, Juliansyah Sari, Herlina Sarmadi, Ahmad Seftiandani, Atsilah Diah Setiabudid, Muhammad Rizaldy Putra Setiawan, Muhammad Arief Shania Ayu Bestira Shaputri, Nurul Afra Siborutorop, Jonathan Simanjuntak, Nensy Megawati Sinarep Sinarep Sintia Haryani Sirad, Mochammad Apriyadi Hadi Siti Fauziah Siti Tatmainul Qulub Sitti Aliyah Azzahra Sofyan , Sofyan Sohiron, Sohiron Sri Devi, Sri Sri Islamiyah Putri Abidin Sri Utami Subhan Subhan Suciati Damopolii Sufiyanto, Mohammad Imam Sugiono, Adinda Ayu Putri Sukardi Sukardi Sulfa, Indana Sulis Janu Hartati Sulistyawati Sulistyawati Sulistyawati, Yayang Sunu, Prayogi Supriyadi, Asep Adang Surya, Mukhlis Ade Suryani Suryani Suryono, Nabilla A. Suteja Suteja Suteja, Suteja Syandi, Fahreza Muhammad Syihabuddin Syihabuddin Sylvia Indriany Taewa, Abdurrahman Tahir, Rahmah Tamara, Amelia Puspa Tania Eka Pratiwi Tarsono Tawaqqal, Akbar Tedi Permadi Tetty Nur Intan Rifia TIJANIYAH TIJANIYAH, TIJANIYAH Tohiroh, Tohiroh Toni, Toni Trie Utari Dewi Trie Utari Dewi Trie Utari Dewi, Trie Utari Tuti Herawati Tutut Rahayu Ulhaq, Muhammad Zia Umar Sagaf Umar Umar Umu Khouroh Usman Usman Usman, Jamiludin Vismania S. Damaianti, Vismania S. Wati, Sonia Fatma Wazis, Kun Widayat, Edy Widjayanto, Joni Widya Cholid Wahyudin Wijaya, Lientang winarti, dwi Wini Tarmini Wirasansir, Genta Witarsyah, Witarsyah Yasmin Fadhilah Ardiyati Yogi Setiawan yudhi, alex aldha Yulianti, Mawarni Yunan Putra, Muh Yusaq Tomo Ardianto Yusuf Yusuf Zaenal Mutaqqin Zahra, Siti Fatimatu Zainuddin, Zulkifli Zil Aidi, Zil Zubair Arza Zuhrah Zulkifli