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Agus Hermawan

Universitas Negeri Malang

Author-ID : 3482074

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Performance Measuring Factors in MSMEs in the Digital Era: Systematic Literature Review Indira Oktavianti; Sudarmiatin Sudarmiatin; Agus Hermawan
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 4 (2025): November : Green Inflation: International Journal of Management and Strategic B
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v2i4.592

This study aims to systematically review performance measuring factors in MSMEs in the digital era in Indonesia. The research method uses Systematic Literature Review (SLR) with the design of the PRISMA framework. The data sources used were obtained from various databases of quality scientific publications including emerald, taylor and francis, springerlink, and sciencedirect, with a time span from January 2020 to June 2025. A total of 24 international scientific articles published in the period were analyzed for further identification on the main trends, main topics, and research directions. The results of the study show that the role of digital transformation has become an important factor in shaping the performance of MSMEs in the modern era. The factors that measure the performance of MSMEs are related to entrepreneurial competence, adaptation to technology, innovation ability, and government support. Some of these supporting factors also support resilience and sustainability for micro, small, and medium enterprises (MSMEs). However, the success of work achievements for business actors cannot be separated from adequate organizational readiness and resources, as well as good governance. This study contributes academically in the form of a conceptual framework for performance improvement measures for MSMEs, as well as providing recommendations as strategies for micro, small, and medium business actors to increase productivity so that businesses can grow and be sustainable in the digital era.

Determinant Factors of Innovative Work Behavior in MSMEs in the Digital Era: Systematic Literature Review Landreas Utama Lie; Sudarmiatin Sudarmiatin; Agus Hermawan
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 4 (2025): November : Green Inflation: International Journal of Management and Strategic B
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v2i4.593

This study aims to systematically review the determinants of innovative work behavior in MSMEs in the digital era in Indonesia. The research method uses Systematic Literature Review (SLR) with the design of the PRISMA framework. The data sources used were obtained from various databases of quality scientific publications including emerald, taylor and francis, springerlink, and sciencedirect, with a time range from 2020 to 2025. A total of 15 international scientific articles published in the period were analyzed for further identification of the main trends, main topics, and research directions. The results of the study show that the results of the study show that three main components consist of Innovative Work Behavior Determinants (PKI) in Micro, Small, and Medium Enterprises (MSMEs) in the modern era: Organizational/Interpersonal Factors, Leadership Factors, and Individual Factors. This Systematic Review serves as a comprehensive summary of evidence that collectively corroborates individual findings, increases confidence in applicable practices, and directs MSME strategies to ensure survival and competitive advantage amid the challenges of the digital age.

Systematic Literature Review : Models and Indicators for MSME Performance Measurement Dyah Arini R; Sudarmiatin Sudarmiatin; Agus Hermawan
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 4 (2025): November: International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i4.443

This study employs the Systematic Literature Review (SLR) method following the PRISMA 2020 Statement guidelines to identify the main models and indicators used in measuring the performance of Micro, Small, and Medium Enterprises (MSMEs). The literature selection process includes the stages of identification, screening, eligibility assessment, and inclusion, resulting in ten articles from reputable Q1 international journals. The analysis reveals that the most frequently used performance measurement models are integrated performance models such as the Balanced Scorecard, Performance Prism, and models based on resource capability, customer, internal process, and financial perspectives. Commonly used indicators include sales growth, profitability, market share, customer satisfaction, process flexibility, technology adoption, and business sustainability. The study concludes that although financial measures remain dominant, non-financial dimensions—such as digital capability, stakeholder engagement, and internal process effectiveness—are increasingly important for MSMEs operating in the context of global market dynamics and digital transformation. The implications of this study provide theoretical contributions to the development of MSME performance measurement frameworks and offer practical guidance for MSME managers in selecting indicators that align with the characteristics of small and medium-sized enterprises.

Digital Technology-Based Assistance for De Jenangs MSME in Malang City Fajar Dio Wahyu Tri Amukti; Naja Jessyka Maulani Putri; Agung Winarno; Agus Hermawan
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5937

This study is motivated by the challenges faced by UMKM De Jenangs in enhancing competitiveness amid the development of the traditional culinary sector and increasing demands for digitalization. This research aims to strengthen managerial capacity, optimize digital marketing, reinforce visual identity, and digitize operational and financial systems through assistance based on the UMKM Digitalization Strategy (SDIGI). The method employed is an individual approach conducted over nine weeks through observation, interviews, HPPT analysis, development of visual media, optimization of social media, website development, and the implementation of digital bookkeeping. The results indicate an improvement in order management efficiency, financial transparency, branding quality, and marketing reach through the utilization of social media, local influencers, and the official website. In conclusion, the assistance provided has had a significant impact on business professionalization and the strengthening of the digital identity of the UMKM. The proposed recommendations include the need for regular monitoring of website management and financial journals, continuous improvement of digital content quality, and further training to enable the UMKM to adapt optimally to shifts in consumer behavior and the dynamics of the digital market.

Pemanfaatan Sosial Media Marketing Dalam Upaya Meningkatkan Penjualan Umkm Pada Produk Bubuk Kopi Robusta (Gubuk Angin) Di Kecamatan Bumiaji Kota Batu Miftahul Zanna Arsyad; Muh K Bonesaputra Rukman; Agung Winarno; Agus Hermawan
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 2 No. 4 (2022): Desember : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v2i4.790

UMKM use the internet as an online marketing tool to gain a satisfying market share. Everyone in the world has easy access to the internet, including MSME entrepreneurs who have used the internet as a medium for providing and developing information sharing about products offered to consumers online. The purpose of this service is to help businesses use social media as a medium for selling Robusta ground coffee products (Gubuk Angin) in Bumiaji District, Batu City. The method used in this business is to provide attractive packaging improvements, socialize social media marketing, help set up social accounts, and create promotional media such as pictures, photos and videos.

Digitalisasi dan Legalitas Praktik Dokter Gigi untuk Penguatan Daya Saing Layanan Kesehatan Pada Family Dental Care Dina Maria Ulfa; Intan Umull Magfira Sary; Agung Winarno; Agus Hermawan
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 4 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i4.8741

Small and medium enterprises (SMEs) in the healthcare sector, including independent dental practices, have experienced significant growth following the COVID-19 pandemic due to increased public awareness of disease prevention. However, this sector still faces challenges in complying with legal regulations and adapting to digital innovation to maintain competitiveness. Provisions such as the Medical Practice Law and various regulations from the Minister of Health require compliance with facility standards, medical waste management, and patient protection as requirements for obtaining operational permits. Furthermore, utilising digital technology through online promotions, social media, and electronic communications is a crucial strategy for attracting younger generations and building a professional image. Studies show that this approach can strengthen public engagement and trust in healthcare services. The case of the relocation of a family dental clinic in Malang City illustrates these challenges, particularly in terms of legal compliance and the use of digital media. Through a legal and digitalisation assistance programme, the clinic was supported in preparing legal documents such as hazardous waste agreements, pharmacy partnerships, and standard operating procedures. Furthermore, a digital marketing strategy was designed to strengthen brand identity and increase engagement on social media. As a result, the clinic demonstrated significant progress in legal readiness and improved digital image, although minor improvements are still needed. This programme demonstrates that the synergy between regulatory compliance and digital transformation can be a crucial foundation for the sustainability and competitiveness of healthcare SMEs in the modern era.

Strategi Pengembangan Usaha pada UMKM Aisyah Jus di Kabupaten Malang Emilly Nur Hapsari; Nida Adenia Rahma; Agus Hermawan; Agung Winarno
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 4 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i4.8787

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role as a driver of the local economy through expanding job opportunities and improving people's living standards. However, operational challenges are still often encountered by MSME actors, especially in product development, marketing strategies, and the implementation of the digital financial system. This study aims to formulate and apply contextual business development strategies for Aisyah Jus MSMEs in Malang Regency. Through a qualitative approach based on case studies, the research team carried out an intensive mentoring program for three months. The intervention is focused on three main domains: (1) product innovation through the development of banner design and brand identity, (2) marketing expansion via integration with the Grabfood platform, and (3) financial modernization with the adoption of the QRIS system. The results of this assistance are expected not only to strengthen the competitiveness of Aisyah Jus MSMEs in the digital ecosystem, but also to be a strategic reference for the development of similar MSMEs in the culinary industry.

Optimalisasi Manajemen Usaha pada Industri Jasa Penataan Rambut Crown Barbershop Ahmad Taufiqurrahman Asy’ari; Abdullah As Shoib; Agus Hermawan; Agung Winarno
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 4 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i4.8826

Crown Barbershop is an SME engaged in men's hair care and styling services in Cerme, Gresik, which has only been operating since June. This study aims to analyze the strengthening of Crown Barbershop's competitiveness through marketing optimization, service quality improvement, human resource management, and financial system improvement. The research method used is descriptive qualitative through observation and direct interviews with the business owner. The results show that digital marketing based on Instagram and TikTok needs to be optimized with more creative content strategies. In addition, service quality improvement through consistent operational standards also needs to be implemented. In terms of HR, barber skill training is essential to keep up with the latest hairstyle trends. Meanwhile, in the financial aspect, a more structured recording system is needed to ensure business sustainability. This study concludes that the synergy of these four managerial aspects can increase the competitiveness of Crown Barbershop amid increasingly competitive barbershop industry competition.

THE EFFECT OF PRODUCT INNOVATION AND CUSTOMER ENGAGEMENT ON REPURCHASE INTENTION THROUGH BRAND TRUST MEDIATION OF HIJAB PRODUCTS IN THE TIKTOKSHOP Oktaviani Putri Dita Arumsari; Ery Tri Djatmika; Agus Hermawan
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.4205

This study aims to examine the influence of product innovation and customer engagement on repurchase intention of hijab products in TikTok Shop with brand trust as a mediating variable. The research method uses a quantitative approach with causal research design. The research sample consisted of 228 female employees of PT Pabrik Kertas Tjiwi Kimia who actively shop at TikTok Shop. Data were collected through a Likert-based questionnaire, then analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results showed that product innovation (β = 0.366; p < 0.001) and customer engagement (β = 0.385; p < 0.001) had a significant positive effect on repurchase intention. Both also had a significant effect on brand trust, which in turn had a strong influence on repurchase intention (β = 0.421; p < 0.001). A mediation test demonstrated that brand trust mediated the relationship between product innovation (β = 0.091; p = 0.013) and customer engagement (β = 0.162; p = 0.007) and repurchase intention. This finding indicates that product innovation and consumer engagement need to be integrated with a brand trust-building strategy to increase loyalty and repurchase intention among hijab consumers on the TikTok Shop platform.

THE INFLUENCE OF FINANCIAL LITERACY, DIGITAL PAYMENT ADOPTION, AND PROMOTIONAL STRATEGIES ON CONSUMER PURCHASE DECISIONS THROUGH THE MEDIATION OF SHOPPING BEHAVIOR AT PT EMINA IN MALANG CITY Early Harison Mahardhika; Ery Tri Djatmika Rudijanto Wahyu Wardhana; Agus Hermawan
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.4289

Digital transformation has fundamentally altered the consumption behavior of the younger generation, particularly Generation Z, who are digital natives. In the context of the cosmetics industry, this phenomenon is evident among Emina consumers in Malang City, who exhibit high engagement with digital promotions but do not always translate this engagement into actual purchase decisions. This study aims to analyze the influence of financial literacy, digital payment adoption, and promotional strategies on consumer purchase decisions, with shopping behavior as a mediating variable, based on the Stimulus–Organism–Response (SOR) model. The research employs a quantitative approach using an explanatory research design. Data were collected through a survey of 385 Generation Z respondents who use Emina products, selected via purposive sampling. Analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine both direct and indirect relationships among the variables. The results indicate that digital payment adoption and promotional strategies have a positive and significant effect on purchase decisions, both directly and through the mediation of shopping behavior. Conversely, financial literacy does not have a significant influence, indicating the dominance of emotional and technological factors over cognitive considerations in Gen Z's consumption behavior. This study extends the SOR model by affirming the role of shopping behavior as a psychological mediator and expands the Technology Acceptance Model (TAM) into the realm of digital consumption behavior. Practically, the findings offer guidance for the cosmetics industry and fintech developers in designing more emotionally resonant, interactive, and adaptive promotional strategies and payment systems aligned with the behavior of the younger generation.

Co-Authors Abdul Mu'iz Ihsan Abdul Rachman Abdul Wahab Shobiri Abdullah As Shoib Abdullah Syakur Novianto Abdulloh Abdulloh Achmad Nuril Huda Adelia Rahma Adi Hermawansyah Adipati Napoleon Afifudin Afifudin Agus Kurniadi Agus Sumanto Ahmad Taufiqurrahman Asy’ari Ahmad Taufiqurrahman Asy’ari Ahmad Zaki Azzuhairi Aida Nurcholida Akbar Marzuki Al Amin Akh. Fawaid Albertaadinata Albertaadinata Alfina Damayanti Ali Nurrosidah Amalia Arif Rahman Amar Ma’ruf Amelia Setyawati AMELIA SETYAWATI Amelia Sugangga Amin, Muhammad Sirojuddin Amry Mahdan Abrari Andi Hidayatullah Andika Isma Andika Wulan Febriani Andini Mei Wulandari Anis Sya’bania Anita Handayani Anita Sumelvia Dewi Anna Budiani Anni Yudiastuti Ardaning Nuriliani Arief Putra, Muh Al Fatah Arik Wulandari Aris Munandar Aris Prilatama Asep Dana Saputra Asep Nur Imam Munandar Astri Ibadiyah Aswi A. Rofiqoh Aurora Sabrina Imtinan Awdita Citra Birru Ayu Putriana Dewi A’isy Fiklil Nafisah Bagus Setiawan Bakri Bakri Bakri Bakri Bambang Sugeng Bastomi, Mohamad Bhernanda Tri Mulia Aziza Putri Artino Bima Ramadhani Budi Eko Soetjipto Budi UTAMI Chairatun Nisa'il Firdausi Madjid Chairatun Nisa’il Firdausi Madjid Choirul Anam Cipto Wardoyo Damayanti Damayanti Damis Veri Budianto Daniel Happy Putra Dara Anindya Putri Umagapi Deasy Tantriana Deddy Ibrahim Rauf Dedy Irawan Deshinta Daisa Rahma Desi Anggarwati Dewi Diah F Dewi Diah Fakhriyyah Dewi Nurjannah Dharmayana, Wayan Diana Ambarwati Diana Ambarwati Dida Maulidya Al Afshana Didik Hariyanto Dikie Egie Nugraha Dimas Wahyu Fahriski Dina Maria Ulfa Dita Rachmawati Dita Rahmi Rahayu Djoewita Djoewita Dwi Probowati Sulistyani Dyah Arini R Dyah Ayu Dwi Kusumaingrum Early Harison Mahardhika Eko Alamsyah Elisa Elisa Wildayana Elok Vilantika Ely Siswanto Emilly Nur Hapsari Emilly Nur Hapsari Enggal Chairyadi Erna Retno Rahadjeng Errica Dwitanti Erry Tri Djatmika Erwin Syahputra Ery Tri Djatmika Rudijanto Wahyu Wardhana Ery Tri Djatmika RWW Esy Nur Aisyah Evi Suwarni, Evi Fadli Muhamad, Lili Fairus Salsabila Fajar Azmi Kurniawan, Fajar Azmi Fajar Dio Wahyu Tri Amukti Fariham Masula Fatmasari Endayani Fauji, Diah Ayu Septi Firda Meisaroh Fitriadi, Agus Frederik Pradana Deniswara Fulgentius Danardana Murwani Gabriella Stefanny Galuh Tyasing Swastika Handri Dian Wahyudi Hanif Rani Iswari Haqi, Syafrozi Hasna Hamida Alifia Ar-Rasyi Havisfal Alviansyah Alvian Haya Nur Safa'atin Helmi Abidin Hendra, Joni Heri Pratikto Herlina Kusuma Wardhani Hernanik, Nova Dwi Hery Suprayitno Hikmawati, Kuncoro Aprilia Hotmarulitua Manalu Iing Sri Hardiningrum Iklila Amiroh Ilma Lailatul Mufarida Imam Mukhlis Immanuel Ustradi Osijo Imroatul Dwi Khusniah Indah Adawiyyah Indah Datin Nadliroh Indah Putri Arlinawati Indira Oktavianti Intan Umull Magfira Sary Intan Umull Magfira Sary Ira Karuni Handayani Irfan Taufik Irma Hidayati Irma Hidayati Irma Hidayati Isma Wati Ismayantika Dyah Puspasari Ismayantika Dyah Puspasari Ita Athia Jannatul Firdaus Johanes Sugiyanto Joko Kurniawan Joko Kurniawan Juli Yani Junaidi Krismi Budi Sienatra Kukuh Judy Handojo Kurnia Arumdani Lailiyatus Sa'diyah Landreas Utama Lie Ludi Wishnu Wardana M Edi Armanto M Farrel Rayhan Riza M Luthfi Alif Utama M. Adi Trisna Wahyudi M. Bachtiar Affandie M. Cholid Mawardi Mahfudiyanto Mahfudiyanto Maretasari, Rina Marsi Marsi Maslichah Maslichah Maslichah Maslichah Maula, Farij Ibadil Maulidya Alfi Anita Zain Mega Aulianda Miftahul Munir, Miftahul Miftahul Zanna Arsyad Moch Faisal Moch. Wahyu Widodo Moh. Amin Moh. Ilham Momon Sodik Imanuddin Mudinillah, Adam Mufid A Muh Al Fatah Arief Putra Muh K Bonesaputra Rukman Muh. Sirojuddin Amin Muhammad Fawaidul Muharrom Muhammad Rosyihuddin Muhammad Saifur Rijal Muhammad Tody Arsyianto Muhammad Zainuddin Nadhifah Citra Tsani Soraya Nadila, Salsaufy Brillian Nailariza Umami Naja Jessyka Maulani Putri Nasikh Naswan Suharsono Natasya Ika Suryaningsih Nida Adenia Rahma Nilam Sari Mustika Novita Rifaul Kirom, Novita Rifaul Nur Arqom Eka Fatria Nur Diana Nur Hidayatul Istiqomah Nur Hidayatul Istiqomah Nur Kholifah Nurfadilah Karim Nurhidayat, Luthfi Nurika Restuningdiah Nurika Restuningdyah Nuril Aulia Munawaroh Nuril Aulia Munawaroh Nurul Farida Nynys Khoirun Nisa’ Oktaviani Putri Dita Arumsari Oktora, Yekie Senja Phousith Phongsavath Puji Handayani Puji Handayati Purwiyanto Rachmad Nurofiq Ramantyo Raharimalala Narindraniaina Elisoa Rahayu RAHAYU Rahma Ulfa Maghfiroh Rahman, Fadali Rahmatul Hasanah Rahmawati, Rahmawati Ratih Ratnasari Ratna Tri Hardaningtyas Renih Hayati Restu Millaningtyas Reza Ahmadiansah Ria Fitria Andriani Rieska Maharani Rifqa Faulia Putri Rif’atul Khusnia Risang Narendra Roesma Narulita Rosi Andriani RR. Ella Evrita Hestiandari Sabaruddin Sabaruddin Saptaria, Lina Saptono Hadi Saptono Hadi, Saptono Sari, Risca Kurnia Satrio Ahmadtul Firdaus Romadhoni Septiawan, Bambang Sigit Saputra Sinollah Siti Suprihatin Sri Umi Mintarti Sudarmiatin Sudarmiyatin Sudarmiyatin Sugeng Hadi Utomo Sukardi Sukardi Sulton Sholehuddin Syah Reza Al Faisal Syihabudhin Tessalonica Vannesia Thusy Tiara Saraswati Tiara Saraswati, Thusy Titiek Ambarwati Titis Shinta Dhewi, Titis Tri Galih Yulianto Tri Sugiarti Ramadhan Triana, Arjuna Neni Uki Yonda Asepta Umi Nadhiroh Umi Nandiroh Valentino Hary Valma Putri Sabella valma putri sabella Wahjoedi wahyudi, trisna Wahyuningtiyas, Nanik Warsito Warsito Wening Patmi Rahayu Wilyan Adiasari Yandi, Andri Yatnanta Ramadhana Yohanes Wibisono Yudha Pradana Yufika Furi Larassita Yulia Tutik Nurfia Yuliati Yuliati Yusuf Purwanto Zanis Nur Mufa'idah Zulfan Zulkarnaen Z

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