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Agus Hermawan

Universitas Negeri Malang

Author-ID : 3482074

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Digital Transformation in Talent Management: A Systematic Literature Review on Msme Retention Strategies Agus Kurniadi; Sudarmiatin Sudarmiatin; Agus Hermawan
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 4 (2025): November: International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i4.475

This study conducts a systematic literature review (SLR) and bibliometric analysis to map and synthesize research on digital transformation in talent management and its impact on employee retention in Micro, Small, and Medium Enterprises (MSMEs). Against the backdrop of high turnover rates and intense competition for talent, this research aims to identify the key interconnections between digital technologies, talent management practices, and retention outcomes within the MSME context. The methodology involved a comprehensive analysis of reputable databases using VOSviewer software for bibliometric mapping, focusing on co-authorship, co-occurrence, and citation networks. The findings reveal a robust, interconnected model centered on three core pillars: the adoption of digital technologies (e.g., AI, cloud-based HR systems), the implementation of strategic talent practices (notably digital employer branding and work flexibility), and the critical mediating role of employee psychological factors (job satisfaction and organizational commitment). The analysis demonstrates that successful retention in MSMEs is not merely a function of technological adoption but is achieved through a synergistic integration where technology enables effective talent management, which in turn fosters commitment and reduces turnover intention. This review contributes a comprehensive conceptual model that clarifies these dynamic relationships. The practical implication for MSME managers is the necessity of a holistic strategy that simultaneously develops digital infrastructure, refines talent management, and cultivates a supportive organizational culture to secure a sustainable competitive advantage through enhanced employee retention.

Digital Payment: A Hybrid Sistematic Literature Review And Bibliometric Analysis Muhammad Tody Arsyianto; Sudarmiatin Sudarmiatin; Agus Hermawan
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 4 (2025): November: International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i4.479

Research on digital payment systems has grown rapidly over the past decades; however, comprehensive and in‑depth studies that synthesize existing empirical findings remain limited. This study aims to conduct a systematic literature review and bibliometric analysis on digital payment research based on empirical publications indexed in Scopus. Using the keyword “Digital Payment” in the article title, abstract, and keywords, a total of 485 documents published between 1989 and 2025 were identified. The evaluation was conducted on November 30, 2025, and the collected data were analyzed using bibliometric techniques with VOSviewer software. The findings reveal a significant surge in digital payment research beginning in 2016, with its peak occurring during 2023–2025, in line with the accelerating digital economic transformation worldwide. Knowledge production has shifted toward emerging economies—particularly India, Indonesia, and Malaysia—supported by dense inter‑institutional and inter‑author collaboration networks. Research themes have expanded beyond technical payment system aspects to interdisciplinary issues involving technology, finance, financial inclusion, human behavior, public policy, and the application of machine learning for security and system optimization. Journal sources, affiliations, authors, and keyword analyses confirm that digital payments have become essential infrastructure for the modern economy and a rich empirical domain for advanced studies on financial stability, consumer protection, regulation, and digital financial innovation.

Digital Marketing Strategy: A Hybrid Systematic Literature Review and Bibliometric Analysis from the Scopus Database Nanik Wahyuningtiyas; Sudarmiatin; Agus Hermawan
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2702

This paper explores the key elements and challenges of digital marketing strategies, focusing on how businesses, particularly SMEs, can effectively navigate the evolving digital landscape. A systematic literature review and bibliometric analysis of 280 articles from the Scopus database were conducted to identify trends, challenges, and gaps in digital marketing strategies. The study finds that digital marketing strategies are critical due to technological advances and shifting consumer behaviors. Challenges include ROI measurement, data privacy, and the integration of emerging technologies like AI and big data. This paper provides valuable insights into the evolution of digital marketing, emphasizing the need for businesses to adapt to new technologies and ethical considerations

KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI ANTARA PEMBELAJARAN ORGANISASI DAN KINERJA ORGANISASI Muh. Sirojuddin Amin; Ita Athia; Agus Hermawan; Puji Handayati
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 3 No. 3 (2023): DESEMBER: Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v3i3.3052

The snack food industry, which is included in the SMEs category, is currently a commodity that is in great demand by the market. UD Sumber Dwi Jaya is one of the SMEs operating in the snack food industry. With various efforts, we are starting to show good organizational performance after being impacted by Covid-19. This research aims to analyze the influence of organizational learning towards organizational performance which is mediated by job satisfaction. The number of respondents used was 38, which is a census method. The method used is SEM-PLS analysis. The role of job satisfaction is able to encourage the relationship between organizational learning and organizational performance. Although partial organizational learning is not able to improve organizational performance directly. The organization does not facilitate employees in learning, this is natural because UD Sumber Dwi Jaya is included in the MSME category. The results show that high job satisfaction can increase organizational performance.

Implementasi Strategi Transformasi Digital Berbasis Analisis SWOT melalui Modul Inovasi Pengelolaan Manajerial pada UMKM Tahu Goreng ABA Satrio Ahmadtul Firdaus Romadhoni; Dikie Egie Nugraha; Agus Hermawan; Agung Winarno
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 5 No. 1 (2026): Februari: Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v5i1.6289

The development of digital technology has changed the operational paradigm of Micro, Small, and Medium Enterprises (MSMEs), including the culinary sector. However, most MSMEs still face limitations in adopting digital-based management systems. This study aims to implement a SWOT analysis-based digital transformation strategy through the development of a Managerial Innovation Module for the "ABA" Fried Tofu MSME in Malang City. The method used is a descriptive qualitative approach with a Participatory Action Research (PAR) model for three months. Mentoring is carried out through five main aspects: SWOT analysis, product innovation, digital marketing, human resource and financial management, and production waste management. The results show a significant increase in production efficiency, brand image strengthening, market expansion, and increased awareness of environmental sustainability. The implementation of the digital-based innovation module has proven effective in encouraging adaptive, sustainable, and competitive managerial transformation in the digital economy era.

How Do Communication Skills and Emotional Intelligence Influence Students’ Learning? Sigit Saputra; Agus Hermawan; Reza Ahmadiansah
ANFUSINA: Journal of Psychology Vol. 6 No. 2 (2023): ANFUSINA: Journal of Psychology
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/ajp.v6i2.18366

The purpose of this study was to determine whether there is an influence of emotional intelligence and interpersonal communication on learning behavior in class X students at SMA Negeri 1 Karanggede Boyolali. The method used in this research is quantitative with the type of causality research. The population used in this study were all students at SMA Negeri 1 Karanggede using simple random sampling technique with a total of 324 students. The sample in this study were 76 students with data collection techniques using the emotional intelligence scale, interpersonal communication scale and learning behavior scale Based on the results of descriptive data analysis on the level of emotional intelligence and interpersonal communication on learning behavior in class X SMA N 1 Karanggede. (1) The level of influence of emotional intelligence on learning behavior in class x students of SMAN 1 Karanggede is in the medium category. Where there is 1 (1.3%) class X student with low emotional intelligence, 39 (51.3%) class X students with moderate emotional intelligence and there are 36 (47.4) class X students who have high emotional intelligence. (2) The level of influence of interpersonal communication on learning behavior in class x students of SMAN 1 Karanggede is in the medium category. Where there were 7 (9.2%) class X students with low interpersonal communication, 49 (64.5) class X students with moderate interpersonal communication and there were 20 (26.3%) class X students who had high interpersonal communication. (3) The level of emotional intelligence and interpersonal communication on learning behavior in class X students of SMAN 1 Karanggede is in the medium category. Where there are 34 (44.7%) students in class X with low learning behavior and there are 42 (55.3%) students in class X who have moderate learning behavior. Based on the results of the analysis of the hypothesis testing data that has been done. It can be seen that the results of f count are 18.455 > 3.12 and the significance value is 0.000 <0.05 and the r-square value is 0.336 or 33.6%. So that it can be interpreted that emotional intelligence and interpersonal communication are acceptable and significant to learning behavior by 33.6% and the remaining 66.4% is influenced by other variables not included in this study. Keywords: emotional intelligence, interpersonal communication, learning behavior

Enhancing the Competitiveness of Traditional Tempe Chip SMEs: A Marketing Strategy Analysis of Dua Karunia in Sanan Village, Malang Evi Suwarni; Sudarmiatin Sudarmiatin; Agus Hermawan
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 2 (2026): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i2.2515

The tempe chip industry in Sanan Village, Malang City, represents a culturally embedded small and medium enterprise (SME) cluster that has contributed to the local economy for decades. However, intensifying intra-cluster competition, soybean price volatility, and shifting consumer behavior have placed increasing pressure on the competitiveness of businesses in this area. This study aims to analyze the marketing strategy implemented by Keripik Tempe Dua Karunia — one of the pioneering enterprises in Sanan Village that has been operating since 1980 — and to identify the marketing strategy factors that contribute to enhancing its competitive advantage. A qualitative descriptive approach was employed through field observation, in-depth interviews with the business owner, and documentation analysis. The analysis is grounded in the 4P marketing mix framework — Product, Price, Place, and Promotion. The findings reveal that Dua Karunia builds its competitiveness through four strategic pillars: (1) product differentiation through multi-flavor diversification and consumer-driven customization; (2) cost-based pricing that is adaptively managed through shrinkflation tactics in response to raw material price fluctuations; (3) multi-channel distribution that integrates direct outlet sales with digital platforms (Shopee and WhatsApp); and (4) long-established word-of-mouth reputation-based promotion reinforced by active e-commerce presence. This study concludes that the consistent integration of all four marketing mix elements, supported by family-based operational flexibility and the cultural heritage value embedded in the product, constitutes the primary source of sustained competitive advantage for Dua Karunia amid increasingly intense cluster competition. These findings carry practical implications for similar SMEs seeking to design adaptive, competitiveness-oriented marketing strategies.

Analisis SWOT Sebagai Strategi Awal Penerapan E-commerce Pada Kegiatan Operasional Apotek Sugih Waras Kabupaten Mojokerto Fariham Masula; Agus Hermawan
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 2 No. 3 (2024): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v2i3.748

Apotek merupakan salah satu fasilitas kesehatan yang bertanggungjawab atas pemenuhan kebutuhan obat-obatan di masyarakat. Pasca pandemi covid-19 penurunan layanan dirasakan oleh seluruh apotek, sehingga banyak unit usaha apotek yang saat ini tidak hanya memberikan pelayanan di bidang obat-obatan. Beberapa apotek kini menyediakan perlengkapan kesehatan, produk kecantikan, dan praktik dokter spesialis. Salah satunya adalah apotek Sugih Waras yang berlokasi di Kabupaten Mojokerto, Jawa Timur. Namun masalah utama yang dihadapi oleh apotek Sugih Waras saat ini menitik beratkan pada penggunaan teknologi yang masih kurang untuk pengelolaan di berbagai lini aktivitasnya. Penelitian ini akan membahas tentang ruang kosong yang dapat dimanfaatkan oleh apotek Sugih Waras dan mengisinya dengan teknologi e-commerce untuk memperkuat posisi di pasar. Metode yang digunakan adalah kualitatif dengan pendekatan studi kasus. Alat yang digunakan yakni analisis SWOT dengan penilaian Internal Factor Analysis Strategic (IFAS) dan Eksternal Factor Analysis Strategic (EFAS). Hasil dari penelitian ini menunjukkan bahwa ruang yang paling tepat dalam penggunaan e-commerce adalah dalam kegiatan promosi dan pengelolaan manajemen apotek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v2i3.748

The Role of Brand Equity in Strengthening the Competitiveness of “Dinara Wooden Heel” Batik Sandal Products Rif’atul Khusnia; Sudarmiatin Sudarmiatin; Agus Hermawan
Jurnal Manajemen Riset Inovasi Vol. 4 No. 2 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i2.8872

This study aims to analyze the role of brand equity in enhancing the competitiveness of batik sandal products at “Dinara Wooden Heel.” The research adopts a qualitative approach using a case study method to gain an in-depth understanding of how the elements of brand equity namely brand awareness, perceived quality, brand association, and brand loyalty are developed and utilized by the business actors. Data were collected through in-depth interviews with the business owner and consumers, direct observation, and documentation. The data analysis technique was conducted descriptively through the stages of data reduction, data display, and conclusion drawing. The findings indicate that brand equity plays a significant role in improving the competitiveness of Dinara Wooden Heel. The dimensions of perceived quality and brand association serve as the primary strengths in creating competitive advantage through consistent product quality and culture-based differentiation. Meanwhile, brand awareness declined due to distribution limitations during the pandemic, but has gradually recovered through the utilization of social media. On the other hand, brand loyalty has been established through repeat purchases, although its management remains relatively informal. Overall, the four dimensions of brand equity are integrated in enhancing competitiveness through brand visibility, product differentiation, consumer trust, and customer loyalty.

Co-Authors Abdul Mu'iz Ihsan Abdul Rachman Abdul Wahab Shobiri Abdullah As Shoib Abdullah Syakur Novianto Abdulloh Abdulloh Achmad Nuril Huda Adelia Rahma Adi Hermawansyah Adipati Napoleon Afifudin Afifudin Agus Kurniadi Agus Sumanto Ahmad Taufiqurrahman Asy’ari Ahmad Taufiqurrahman Asy’ari Ahmad Zaki Azzuhairi Aida Nurcholida Akbar Marzuki Al Amin Akh. Fawaid Albertaadinata Albertaadinata Alfina Damayanti Ali Nurrosidah Amalia Arif Rahman Amar Ma’ruf Amelia Setyawati AMELIA SETYAWATI Amelia Sugangga Amin, Muhammad Sirojuddin Amry Mahdan Abrari Andi Hidayatullah Andika Isma Andika Wulan Febriani Andini Mei Wulandari Anis Sya’bania Anita Handayani Anita Sumelvia Dewi Anna Budiani Anni Yudiastuti Ardaning Nuriliani Arief Putra, Muh Al Fatah Arik Wulandari Aris Munandar Aris Prilatama Asep Dana Saputra Asep Nur Imam Munandar Astri Ibadiyah Aswi A. Rofiqoh Aurora Sabrina Imtinan Awdita Citra Birru Ayu Putriana Dewi A’isy Fiklil Nafisah Bagus Setiawan Bakri Bakri Bakri Bakri Bambang Sugeng Bastomi, Mohamad Bhernanda Tri Mulia Aziza Putri Artino Bima Ramadhani Budi Eko Soetjipto Budi UTAMI Chairatun Nisa'il Firdausi Madjid Chairatun Nisa’il Firdausi Madjid Choirul Anam Cipto Wardoyo Damayanti Damayanti Damis Veri Budianto Daniel Happy Putra Dara Anindya Putri Umagapi Deasy Tantriana Deddy Ibrahim Rauf Dedy Irawan Deshinta Daisa Rahma Desi Anggarwati Dewi Diah F Dewi Diah Fakhriyyah Dewi Nurjannah Dharmayana, Wayan Diana Ambarwati Diana Ambarwati Dida Maulidya Al Afshana Didik Hariyanto Dikie Egie Nugraha Dimas Wahyu Fahriski Dina Maria Ulfa Dita Rachmawati Dita Rahmi Rahayu Djoewita Djoewita Dwi Probowati Sulistyani Dyah Arini R Dyah Ayu Dwi Kusumaingrum Early Harison Mahardhika Eko Alamsyah Elisa Elisa Wildayana Elok Vilantika Ely Siswanto Emilly Nur Hapsari Emilly Nur Hapsari Enggal Chairyadi Erna Retno Rahadjeng Errica Dwitanti Erry Tri Djatmika Erwin Syahputra Ery Tri Djatmika Rudijanto Wahyu Wardhana Ery Tri Djatmika RWW Esy Nur Aisyah Evi Suwarni, Evi Fadli Muhamad, Lili Fairus Salsabila Fajar Azmi Kurniawan, Fajar Azmi Fajar Dio Wahyu Tri Amukti Fariham Masula Fatmasari Endayani Fauji, Diah Ayu Septi Firda Meisaroh Fitriadi, Agus Frederik Pradana Deniswara Fulgentius Danardana Murwani Gabriella Stefanny Galuh Tyasing Swastika Handri Dian Wahyudi Hanif Rani Iswari Haqi, Syafrozi Hasna Hamida Alifia Ar-Rasyi Havisfal Alviansyah Alvian Haya Nur Safa'atin Helmi Abidin Hendra, Joni Heri Pratikto Herlina Kusuma Wardhani Hernanik, Nova Dwi Hery Suprayitno Hikmawati, Kuncoro Aprilia Hotmarulitua Manalu Iing Sri Hardiningrum Iklila Amiroh Ilma Lailatul Mufarida Imam Mukhlis Immanuel Ustradi Osijo Imroatul Dwi Khusniah Indah Adawiyyah Indah Datin Nadliroh Indah Putri Arlinawati Indira Oktavianti Intan Umull Magfira Sary Intan Umull Magfira Sary Ira Karuni Handayani Irfan Taufik Irma Hidayati Irma Hidayati Irma Hidayati Isma Wati Ismayantika Dyah Puspasari Ismayantika Dyah Puspasari Ita Athia Jannatul Firdaus Johanes Sugiyanto Joko Kurniawan Joko Kurniawan Juli Yani Junaidi Krismi Budi Sienatra Kukuh Judy Handojo Kurnia Arumdani Lailiyatus Sa'diyah Landreas Utama Lie Ludi Wishnu Wardana M Edi Armanto M Farrel Rayhan Riza M Luthfi Alif Utama M. Adi Trisna Wahyudi M. Bachtiar Affandie M. Cholid Mawardi Mahfudiyanto Mahfudiyanto Maretasari, Rina Marsi Marsi Maslichah Maslichah Maslichah Maslichah Maula, Farij Ibadil Maulidya Alfi Anita Zain Mega Aulianda Miftahul Munir, Miftahul Miftahul Zanna Arsyad Moch Faisal Moch. Wahyu Widodo Moh. Amin Moh. Ilham Momon Sodik Imanuddin Mudinillah, Adam Mufid A Muh Al Fatah Arief Putra Muh K Bonesaputra Rukman Muh. Sirojuddin Amin Muhammad Fawaidul Muharrom Muhammad Rosyihuddin Muhammad Saifur Rijal Muhammad Tody Arsyianto Muhammad Zainuddin Nadhifah Citra Tsani Soraya Nadila, Salsaufy Brillian Nailariza Umami Naja Jessyka Maulani Putri Nasikh Naswan Suharsono Natasya Ika Suryaningsih Nida Adenia Rahma Nilam Sari Mustika Novita Rifaul Kirom, Novita Rifaul Nur Arqom Eka Fatria Nur Diana Nur Hidayatul Istiqomah Nur Hidayatul Istiqomah Nur Kholifah Nurfadilah Karim Nurhidayat, Luthfi Nurika Restuningdiah Nurika Restuningdyah Nuril Aulia Munawaroh Nuril Aulia Munawaroh Nurul Farida Nynys Khoirun Nisa’ Oktaviani Putri Dita Arumsari Oktora, Yekie Senja Phousith Phongsavath Puji Handayani Puji Handayati Purwiyanto Rachmad Nurofiq Ramantyo Raharimalala Narindraniaina Elisoa Rahayu RAHAYU Rahma Ulfa Maghfiroh Rahman, Fadali Rahmatul Hasanah Rahmawati, Rahmawati Ratih Ratnasari Ratna Tri Hardaningtyas Renih Hayati Restu Millaningtyas Reza Ahmadiansah Ria Fitria Andriani Rieska Maharani Rifqa Faulia Putri Rif’atul Khusnia Risang Narendra Roesma Narulita Rosi Andriani RR. Ella Evrita Hestiandari Sabaruddin Sabaruddin Saptaria, Lina Saptono Hadi Saptono Hadi, Saptono Sari, Risca Kurnia Satrio Ahmadtul Firdaus Romadhoni Septiawan, Bambang Sigit Saputra Sinollah Siti Suprihatin Sri Umi Mintarti Sudarmiatin Sudarmiyatin Sudarmiyatin Sugeng Hadi Utomo Sukardi Sukardi Sulton Sholehuddin Syah Reza Al Faisal Syihabudhin Tessalonica Vannesia Thusy Tiara Saraswati Tiara Saraswati, Thusy Titiek Ambarwati Titis Shinta Dhewi, Titis Tri Galih Yulianto Tri Sugiarti Ramadhan Triana, Arjuna Neni Uki Yonda Asepta Umi Nadhiroh Umi Nandiroh Valentino Hary Valma Putri Sabella valma putri sabella Wahjoedi wahyudi, trisna Wahyuningtiyas, Nanik Warsito Warsito Wening Patmi Rahayu Wilyan Adiasari Yandi, Andri Yatnanta Ramadhana Yohanes Wibisono Yudha Pradana Yufika Furi Larassita Yulia Tutik Nurfia Yuliati Yuliati Yusuf Purwanto Zanis Nur Mufa'idah Zulfan Zulkarnaen Z

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