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Pola Adopsi Teknologi Secara Parsial pada Pelaku UMKM di Kota Tuban dalam Kegiatan Pemasaran Nur Hidayatul Istiqomah; Agus Hermawan; Wening Patmi Rahayu
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 4 No. 2 (2026): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v4i2.1931

Abstract

The digitalization of MSMEs has become a central agenda in national economic development; however, realities on the ground reveal a significant gap between policy expectations and the actual practices of business actors. This study aims to understand patterns of technology use, explore MSME actors’ perceptions of technology, and identify factors that hinder optimal technology adoption. Using a qualitative approach with a case study method involving two MSME actors in Tuban City, data were collected through in-depth interviews, direct observation, and documentation. The findings reveal three main points: first, technology is used situationally only when orders come in via WhatsApp rather than as part of a planned business strategy; second, MSME actors perceive technology as complex and not particularly important for the sustainability of their businesses; third, low levels of digital literacy reinforce the tendency to maintain conventional business practices. This study introduces the concept of partial technology adoption as a novel conceptual contribution, describing a condition in which business actors do not entirely reject technology, yet do not strategically integrate it into their business operations. The implications of this research are relevant for policymakers designing MSME digitalization programs and for practitioners involved in business development assistance
Co-Authors Abdul Mu'iz Ihsan Abdul Rachman Abdul Wahab Shobiri Abdullah As Shoib Abdullah Syakur Novianto Abdulloh Abdulloh Achmad Nuril Huda Adelia Rahma Adi Hermawansyah Adipati Napoleon Afifudin Afifudin Agus Kurniadi Agus Sumanto Ahmad Taufiqurrahman Asy’ari Ahmad Taufiqurrahman Asy’ari Ahmad Zaki Azzuhairi Aida Nurcholida Akbar Marzuki Al Amin Akh. Fawaid Albertaadinata Albertaadinata Alfina Damayanti Ali Nurrosidah Amalia Arif Rahman Amar Ma’ruf Amelia Setyawati AMELIA SETYAWATI Amelia Sugangga Amin, Muhammad Sirojuddin Amry Mahdan Abrari Andi Hidayatullah Andika Isma Andika Wulan Febriani Andini Mei Wulandari Anis Sya’bania Anita Handayani Anita Sumelvia Dewi Anna Budiani Anni Yudiastuti Ardaning Nuriliani Arief Putra, Muh Al Fatah Arik Wulandari Aris Munandar Aris Prilatama Asep Dana Saputra Asep Nur Imam Munandar Astri Ibadiyah Aswi A. Rofiqoh Aurora Sabrina Imtinan Awdita Citra Birru Ayu Putriana Dewi A’isy Fiklil Nafisah Bagus Setiawan Bakri Bakri Bakri Bakri Bambang Sugeng Bastomi, Mohamad Bhernanda Tri Mulia Aziza Putri Artino Bima Ramadhani Budi Eko Soetjipto Budi UTAMI Chairatun Nisa'il Firdausi Madjid Chairatun Nisa’il Firdausi Madjid Choirul Anam Cipto Wardoyo Damayanti Damayanti Damis Veri Budianto Daniel Happy Putra Dara Anindya Putri Umagapi Deasy Tantriana Deddy Ibrahim Rauf Dedy Irawan Deshinta Daisa Rahma Desi Anggarwati Dewi Diah F Dewi Diah Fakhriyyah Dewi Nurjannah Dharmayana, Wayan Diana Ambarwati Diana Ambarwati Dida Maulidya Al Afshana Didik Hariyanto Dikie Egie Nugraha Dimas Wahyu Fahriski Dina Maria Ulfa Dita Rachmawati Dita Rahmi Rahayu Djoewita Djoewita Dwi Probowati Sulistyani Dyah Arini R Dyah Ayu Dwi Kusumaingrum Early Harison Mahardhika Eko Alamsyah Elisa Elisa Wildayana Elok Vilantika Ely Siswanto Emilly Nur Hapsari Emilly Nur Hapsari Enggal Chairyadi Erna Retno Rahadjeng Errica Dwitanti Erry Tri Djatmika Erwin Syahputra Ery Tri Djatmika Rudijanto Wahyu Wardhana Ery Tri Djatmika RWW Esy Nur Aisyah Evi Suwarni, Evi Fadli Muhamad, Lili Fairus Salsabila Fajar Azmi Kurniawan, Fajar Azmi Fajar Dio Wahyu Tri Amukti Fariham Masula Fatmasari Endayani Fauji, Diah Ayu Septi Firda Meisaroh Fitriadi, Agus Frederik Pradana Deniswara Fulgentius Danardana Murwani Gabriella Stefanny Galuh Tyasing Swastika Handri Dian Wahyudi Hanif Rani Iswari Haqi, Syafrozi Hasna Hamida Alifia Ar-Rasyi Havisfal Alviansyah Alvian Haya Nur Safa'atin Helmi Abidin Hendra, Joni Heri Pratikto Herlina Kusuma Wardhani Hernanik, Nova Dwi Hery Suprayitno Hikmawati, Kuncoro Aprilia Hotmarulitua Manalu Iing Sri Hardiningrum Iklila Amiroh Ilma Lailatul Mufarida Imam Mukhlis Immanuel Ustradi Osijo Imroatul Dwi Khusniah Indah Adawiyyah Indah Datin Nadliroh Indah Putri Arlinawati Indira Oktavianti Intan Umull Magfira Sary Intan Umull Magfira Sary Ira Karuni Handayani Irfan Taufik Irma Hidayati Irma Hidayati Irma Hidayati Isma Wati Ismayantika Dyah Puspasari Ismayantika Dyah Puspasari Ita Athia Jannatul Firdaus Johanes Sugiyanto Joko Kurniawan Joko Kurniawan Juli Yani Junaidi Krismi Budi Sienatra Kukuh Judy Handojo Kurnia Arumdani Lailiyatus Sa'diyah Landreas Utama Lie Ludi Wishnu Wardana M Edi Armanto M Farrel Rayhan Riza M Luthfi Alif Utama M. Adi Trisna Wahyudi M. Bachtiar Affandie M. Cholid Mawardi Mahfudiyanto Mahfudiyanto Maretasari, Rina Marsi Marsi Maslichah Maslichah Maslichah Maslichah Maula, Farij Ibadil Maulidya Alfi Anita Zain Mega Aulianda Miftahul Munir, Miftahul Miftahul Zanna Arsyad Moch Faisal Moch. Wahyu Widodo Moh. Amin Moh. Ilham Momon Sodik Imanuddin Mudinillah, Adam Mufid A Muh Al Fatah Arief Putra Muh K Bonesaputra Rukman Muh. Sirojuddin Amin Muhammad Fawaidul Muharrom Muhammad Rosyihuddin Muhammad Saifur Rijal Muhammad Tody Arsyianto Muhammad Zainuddin Nadhifah Citra Tsani Soraya Nadila, Salsaufy Brillian Nailariza Umami Naja Jessyka Maulani Putri Nasikh Naswan Suharsono Natasya Ika Suryaningsih Nida Adenia Rahma Nilam Sari Mustika Novita Rifaul Kirom, Novita Rifaul Nur Arqom Eka Fatria Nur Diana Nur Hidayatul Istiqomah Nur Hidayatul Istiqomah Nur Kholifah Nurfadilah Karim Nurhidayat, Luthfi Nurika Restuningdiah Nurika Restuningdyah Nuril Aulia Munawaroh Nuril Aulia Munawaroh Nurul Farida Nynys Khoirun Nisa’ Oktaviani Putri Dita Arumsari Oktora, Yekie Senja Phousith Phongsavath Puji Handayani Puji Handayati Purwiyanto Rachmad Nurofiq Ramantyo Raharimalala Narindraniaina Elisoa Rahayu RAHAYU Rahma Ulfa Maghfiroh Rahman, Fadali Rahmatul Hasanah Rahmawati, Rahmawati Ratih Ratnasari Ratna Tri Hardaningtyas Renih Hayati Restu Millaningtyas Reza Ahmadiansah Ria Fitria Andriani Rieska Maharani Rifqa Faulia Putri Rif’atul Khusnia Risang Narendra Roesma Narulita Rosi Andriani RR. Ella Evrita Hestiandari Sabaruddin Sabaruddin Saptaria, Lina Saptono Hadi Saptono Hadi, Saptono Sari, Risca Kurnia Satrio Ahmadtul Firdaus Romadhoni Septiawan, Bambang Sigit Saputra Sinollah Siti Suprihatin Sri Umi Mintarti Sudarmiatin Sudarmiyatin Sudarmiyatin Sugeng Hadi Utomo Sukardi Sukardi Sulton Sholehuddin Syah Reza Al Faisal Syihabudhin Tessalonica Vannesia Thusy Tiara Saraswati Tiara Saraswati, Thusy Titiek Ambarwati Titis Shinta Dhewi, Titis Tri Galih Yulianto Tri Sugiarti Ramadhan Triana, Arjuna Neni Uki Yonda Asepta Umi Nadhiroh Umi Nandiroh Valentino Hary Valma Putri Sabella valma putri sabella Wahjoedi wahyudi, trisna Wahyuningtiyas, Nanik Warsito Warsito Wening Patmi Rahayu Wilyan Adiasari Yandi, Andri Yatnanta Ramadhana Yohanes Wibisono Yudha Pradana Yufika Furi Larassita Yulia Tutik Nurfia Yuliati Yuliati Yusuf Purwanto Zanis Nur Mufa'idah Zulfan Zulkarnaen Z