Article Per Year (5 Year)
p-Index From 2021 - 2026
25.367
P-Index
This Author published in this journals
All Journal Jurnal Administrasi Bisnis IQTISHODUNA Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura JPBM (Jurnal Pendidikan Bisnis dan Manajemen) EKSYAR: Jurnal Ekonomi Syari'ah & Bisnis Islam Al Ishlah Jurnal Pendidikan AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan : Riset dan Konseptual Anfusina: Journal of Psychology BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks IJEBD (International Journal Of Entrepreneurship And Business Development) Majalah Ilmiah Biologi BIOSFERA: A Scientific Journal Manajer Pendidikan: Jurnal Ilmiah Manajemen Pendidikan Program Pascasarjana J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Almana : Jurnal Manajemen dan Bisnis Seminar Nasional Lahan Suboptimal Jurnal FARMAKU (Farmasi Muhammadiyah Kuningan) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Dinasti International Journal of Management Science International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Karinov Jurnal Ilmiah Edunomika (JIE) Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Pendidikan dan Kewirausahaan Jurnal Bina Ummat: Membina dan Membentengi Ummat JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Jurnal Manajemen Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat JBMR: Journal of Business and Management Review Jurnal Syntax Transformation Jurnal Pengabdian Masyarakat Asia Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) International Journal Of Science, Technology & Management (IJSTM) International Journal of Environmental, Sustainability, and Social Science Social Sciences, Humanities and Education Journal (SHE Journal) Pinisi Business Administration Review International Journal of Economics, Management, Business, and Social Science International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) International Journal of Social Service and Research International Journal of Educational Review, Law And Social Sciences (IJERLAS) GREENOMIKA Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Rengganis Jurnal Pengabdian Masyarakat Patria Educational Journal Journal of Applied Business, Taxation and Economics Reseach Jurnal Bisnis Mahasiswa International Journal of Applied Finance and Business Studies Jurnal Pajak dan Bisnis (Journal of Tax and Business) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat International Journal of Multidisciplinary Research and Literature (IJOMRAL) Indonesian Journal of Business Analytics (IJBA) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis International Journal of Humanities Education and Social Sciences Formosa Journal of Applied Sciences (FJAS) JWM (JURNAL WAWASAN MANAJEMEN) Journal of Educational Analytics Jurnal Sistim Informasi dan Teknologi NEAR: Jurnal Pengabdian kepada Masyarakat Governors Safari : Jurnal Pengabdian Masyarakat Indonesia Literacy : International Scientific Journals of Social, Education, Humanities International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Scientific Research, Education, and Technology Indonesian Journal of Islamic Economics and Finance Jurnal Pemantik Journal of Artificial Intelligence and Digital Business JOURNAL OF WETLANDS ENVIRONMENTAL MANAGEMENT Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Riset Manajemen Jurnal Kabar Masyarakat Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi MILRev: Metro Islamic Law Review Jurnal Ekonomi Bisnis dan Manajemen Journal of Management and Informatics IIJSE Journal Economic Excellence Ibnu Sina Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Inovasi Bisnis Manajemen dan Akuntansi Jurnal Media Akademik (JMA) Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Bhinneka Tunggal Ika: Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Nusantara Economics and Entrepreneurships Journals International Journal of Economics and Management Sciences Digital Innovation : International Journal Of Management Green Inflation: International Journal of Management And Strategic Business Leadership Jurnal Transformasi Bisnis Digital Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) International Journal of Business and Quality Research International Journal of Technology and Education Research International Journal of Economics, Business and Innovation Research Analisa: Jurnal Manajemen dan Akuntansi Asian Journal of Management, Entrepreneurship and Social Science Pemberdayaan Masyarakat: Jurnal Aksi Sosial International Journal Business, Management and Innovation Review Journal of International Accounting, Taxation and Information Systems Civilia: Jurnal Kajian Hukum dan Pendidikan Kewarganegaraan Jurnal Ekonomi, Manajemen, Akuntansi Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship Jurnal Ilmiah Manajemen Dan Kewirausahaan KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Pengabdian Masyarakat Indonesia MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Jurnal Riset dan Inovasi Manajemen ALFABETA
Agus Hermawan
Universitas Negeri Malang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

Published : 215 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 215 Documents
Search

 18   19   20   21   22 
DINAMIKA BRAND EQUITY DALAM EKOSISTEM PLATFORM DIGITAL: STUDI PADA UMKM BATIK di BANYUWANGI Wardha Nilawati; Agus Hermawan; Wening Patmi Rahayu
ANALISA : JURNAL MANAJEMEN DAN AKUNTANSI Vol 14 No 1 (2026): April 2026
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62734/analisa.v14i1.953

Abstract

Membuka platform digital ternyata tidak otomatis membuat merek batik dikenal dan dipercaya orang. Di balik kemudahan akses platform digital, ada pertarungan merek yang tidak kasatmata dan banyak pengrajin batik Banyuwangi yang belum tahu cara memenangkannya. Studi ini hadir untuk menjawab pertanyaan yang tampak sederhana tapi jawabannya tidak mudah: apa yang sesungguhnya membuat sebuah merek batik tumbuh kuat di platform digital, dan apa yang justru menggerusnya? Melalui wawancara mendalam dengan lima pelaku usaha batik Using Banyuwangi Gondho Arum, Godho Blambangan, Kapuronto Batik, Sisik Melik Batik Gallery, dan Rumah Batik Pringgokusumo serta lima konsumen mereka, penelitian ini menggali pengalaman nyata yang terjadi di lapangan. Hasilnya menunjukkan bahwa pelaku usaha yang paling berhasil bukan yang paling agresif beriklan, melainkan yang paling konsisten menceritakan nilai budaya di balik produknya. Motif Gajah Oling bukan sekadar gambar ia adalah identitas suku Using yang hidup ratusan tahun, dan ketika cerita itu dibagikan dengan tulus di media sosial, konsumen merespons jauh lebih dalam dari yang bisa dibeli oleh iklan berbayar manapun. Studi ini juga menemukan bahwa kedekatan personal antara penjual dan pembeli yang terlihat sederhana namun paling sulit ditiru adalah kunci loyalitas yang tidak bisa digantikan oleh diskon seberapa pun besarnya. Temuan ini memperluas model brand equity Aaker (1991) dengan dimensi baru: ekosistem platform digital bukan sekadar tempat berjualan, melainkan arena aktif yang setiap harinya membentuk atau meruntuhkan kekuatan sebuah merek.
Bussiness Course: Aplikasi Pembelajaran Kewirausahaan Berbasis Simulasi Studi Kasus dan Pengambilan Keputusan untuk Siswa dan Mahasiswa Nailariza Umami; Heri Pratikto; Agus Hermawan
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 3 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i3.30474

Abstract

Strengthening entrepreneurship education at the high school (SMA/SMK) and university levels requires an approach that integrates theory with real-world practice. However, many students still struggle to fully understand business strategies due to limited hands-on experience and a lack of access to contextual business simulations. This study aims to develop a prototype of a learning application for entrepreneurship education called Business Course, which is based on case study simulations and decision-making scenarios. The application is designed to help users understand the dynamics of the business world through simple virtual scenarios that reflect real challenges in various types of enterprises, such as trade, services, culinary, and agriculture. The research method used is Research and Development (R&D) with the ADDIE model, and the development has currently reached the prototyping phase using Figma. Initial results indicate that the design of features and simulation flow allows users to identify problems, choose alternative solutions, and evaluate their impacts on business performance in a virtual setting. This application is expected to serve as an alternative, practical, and contextual learning medium that supports learning outcomes in entrepreneurship curricula. The research will continue with a testing phase to measure the effectiveness of the application in improving entrepreneurial competencies
Strengthening The "Mampesendong" Food Processed MSME Business in Malang City Through Business Management Assistance Agus Bambang Sunyoto; Raditya M Antara; Agus Hermawan; Agung Winarno
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.9255

Abstract

National economic stability can be maintained through the existence of Micro, Small, and Medium Enterprises (MSMEs) which have a central role in expanding employment and improving people's welfare. The purpose of this service activity is to strengthen the business capacity of "Mampesendong" Processed Food MSMEs with a focus on improving managerial skills and business assistance. This assistance is intended to create sustainable and highly competitive operations. These efforts are carried out in a planned and sustainable manner with the goal of increasing productivity, creating new entrepreneurs, and improving community welfare. The implementation process includes problem identification, needs analysis, program implementation, mentoring, and evaluation. Through this approach, the service team developed four main programs, namely: (1) digital financial statement management training, (2) strengthening attractiveness through graphic design, (3) developing online and offline marketing strategies, and (4) product innovation to increase competitiveness.
Enhancing the Performance of Gen Z New Ventures Through Entrepreneurial Orientation and Social Media Adoption Mega Noerman Ningtyas; Wening Patmi Rahayu; Agus Hermawan
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 20 No 2 (2026): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v20i2.2513

Abstract

This study aims to investigate the impacts of entrepreneurial orientation and social media adoption on business performance, and the mediating role of social media adoption in the context of Generation Z entrepreneurs as new entrants. This study employed a quantitative approach with a survey and collected data from 68 Gen Z business owners in East Java, Indonesia. The data were analyzed using SEM-PLS. The results indicate that entrepreneurial orientation has a positive and significant effect on business performance. Similarly, social media adoption is found to significantly enhance business performance. However, the role of social media adoption as a mediating effect was not supported. These findings suggest that while both entrepreneurial orientation and social media adoption are important drivers of performance, social media has not yet functioned as a strategic mechanism linking entrepreneurial behavior to performance outcomes among new entrants. This contributes to the literature by highlighting the role of generational context and suggesting that strategic capabilities in utilizing digital tools are crucial for maximizing business performance.
Enhance Digital Branding Through Sensory Marketing in Sumberwaru Ecotourism Banyuwangi Kukuh Judy Handojo; Agus Hermawan; Wening Patmi Rahayu
Jurnal Riset dan Inovasi Manajemen Vol. 4 No. 2 (2026): Mei: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v4i2.6176

Abstract

In the current era of technological advancement on a massive scale and consumer behavior which has changed compared with five years ago also including the decision to choose a suitable destination with their expectation. Recently, consumers or visitors of tourist destinations also want their engagement in activities within the tourist attraction visited, other than their contribution will be used for seeking validation from their social environment thus the activity in the tourist attraction providing real experience and role to the visitor or consumer with high expectations. This research uses qualitative methods where the informant is MSMEs authorities that operate in the sector of tourism village destination management which obtains challenges related how to promote and develop the destination branding through digital channels which currently, there is significant potential in terms of attracting customers. Based on the interview result, it is concluded that using sensory marketing potential to enhance consumer trust toward brands, particularly in the digital landscape aligned with market segment which is targeted, is evidenced by data indicating the increase of visiting before using sensory marketing strategy after applying sensory marketing strategy. Essentially sensory marketing activities that are capable of attracting interest are those that can be visualized on digital channels which can provide an incentive for further knowledge and trying to visit tourist destinations that are offered. Therefore, digital branding activities must collaborate with several activities that provide unforgettable memories through sensory marketing.
Co-Authors Aam Aminah Abdul Mu'iz Ihsan Abdul Rachman Abdul Wahab Shobiri Abdullah As Shoib Abdullah Syakur Novianto Abdulloh Abdulloh Abel Widi Astuti Achmad Murdiono Achmad Nuril Huda Adelia Rahma Adi Hermawansyah Adipati Napoleon Afifudin Afifudin Agung Winarno Agus Bambang Sunyoto Agus Kurniadi Agus Sumanto Ahmad Taufiqurrahman Asy’ari Ahmad Taufiqurrahman Asy’ari Ahmad Zaki Azzuhairi Aida Nurcholida Aisya Ramadhani Eka Aprildianti Akbar Marzuki Al Amin Akh. Fawaid Albertaadinata Albertaadinata Alfina Damayanti Ali Nurrosidah Amalia Arif Rahman Amar Ma’ruf Amelia Setyawati AMELIA SETYAWATI Amelia Sugangga Amin, Muhammad Sirojuddin Amry Mahdan Abrari Andi Hidayatullah Andika Isma Andika Wulan Febriani Andini Mei Wulandari Anis Sya’bania Anita Handayani Anita Sumelvia Dewi Anna Budiani Anni Yudiastuti Ardaning Nuriliani Arik Wulandari Arina Izzati Aris Munandar Aris Prilatama Asep Dana Saputra Asep Nur Imam Munandar Astri Ibadiyah Aswi A. Rofiqoh Aurora Sabrina Imtinan Awdita Citra Birru Ayu Putriana Dewi A’isy Fiklil Nafisah Bagus Setiawan Bakri Bakri Bakri Bakri Bambang Sugeng Bastomi, Mohamad Bhernanda Tri Mulia Aziza Putri Artino Bima Ramadhani Budi Eko Soetjipto Budi UTAMI Candra Dwi Hardiana Chairatun Nisa'il Firdausi Madjid Chairatun Nisa’il Firdausi Madjid Choirul Anam Cipto Wardoyo Damayanti Damayanti Damis Veri Budianto Daniel Happy Putra Dara Anindya Putri Umagapi Deasy Tantriana Deddy Ibrahim Rauf Dedy Irawan Deshinta Daisa Rahma Desi Anggarwati Dewi Ayu Dyah Ningrum Dewi Diah F Dewi Diah Fakhriyyah Dewi Nurjannah Dharmayana, Wayan Dian Hanif Diana Ambarwati Diana Ambarwati Dida Maulidya Al Afshana Didik Hariyanto Dikie Egie Nugraha Dimas Wahyu Fahriski Dina Maria Ulfa Dita Rachmawati Dita Rahmi Rahayu Djoewita Djoewita Dwi Probowati Sulistyani Dyah Arini R Dyah Ayu Dwi Kusumaingrum Dzakiyatus Sabilla, Ersha Early Harison Mahardhika Eko Alamsyah Elisa Elisa Wildayana Ellena Yusvia Wardhani Elok Vilantika Ely Siswanto Emilly Nur Hapsari Emilly Nur Hapsari Enggal Chairyadi Enjelika Enjelika Erna Retno Rahadjeng Errica Dwitanti Erry Tri Djatmika Erwin Syahputra Ery Tri Djatmika Rudijanto Wahyu Wardhana Ery Tri Djatmika RWW Esy Nur Aisyah Evi Suwarni, Evi Fadli Muhamad, Lili Fahrizal Fairus Salsabila Fajar Azmi Kurniawan Fajar Azmi Kurniawan, Fajar Azmi Fajar Dio Wahyu Tri Amukti Fariham Masula Fatmasari Endayani Fauji, Diah Ayu Septi Firda Meisaroh Fitri Salsabila Fitriadi, Agus Frederik Pradana Deniswara Fulgentius Danardana Murwani Gabriella Stefanny Galuh Tyasing Swastika Handri Dian Wahyudi Hanif Rani Iswari Haqi, Syafrozi Hasna Hamida Alifia Ar-Rasyi Havisfal Alviansyah Alvian Haya Nur Safa'atin Helmi Abidin Hendra, Joni Heri Pratikto Heri Pratikto Herlina Kusuma Wardhani Hernanik, Nova Dwi Hery Suprayitno Hikmawati, Kuncoro Aprilia Hotmarulitua Manalu Iing Sri Hardiningrum Iklila Amiroh Ilma Lailatul Mufarida Imam Mukhlis Immanuel Ustradi Osijo Imroatul Dwi Khusniah Indah Adawiyyah Indah Datin Nadliroh Indah Putri Arlinawati Indira Oktavianti Intan Umull Magfira Sary Intan Umull Magfira Sary Ira Karuni Handayani Irfan Taufik Irma Hidayati Irma Hidayati Irma Hidayati Isma Wati Ismayantika Dyah Puspasari Ismayantika Dyah Puspasari Ita Athia Jannatul Firdaus Johanes Sugiyanto Joko Kurniawan Joko Kurniawan Juli Yani Junaidi Krismi Budi Sienatra Kukuh Judy Handojo Kurnia Arumdani Lailiyatus Sa'diyah Lailiyatus Sa’diyah Landreas Utama Lie Lina Budiarti Ludi Wishnu Wardana M Edi Armanto M Farrel Rayhan Riza M Luthfi Alif Utama M. Adi Trisna Wahyudi M. Bachtiar Affandie M. Cholid Mawardi Mahfudiyanto Mahfudiyanto Maretasari, Rina Marsi Marsi Maslichah Maslichah Maslichah Maslichah Masruhatin, Lina Maula, Farij Ibadil Maulidya Alfi Anita Zain Mega Aulianda Mega Noerman Ningtyas Miftahul Munir, Miftahul Miftahul Zanna Arsyad Moch Faisal Moch. Wahyu Widodo Moh. Amin Moh. Hefni Munawar Moh. Ilham Momon Sodik Imanuddin Mudinillah, Adam Mufid A Muh Al Fatah Arief Putra Muh Al Fatah Arief Putra Muh K Bonesaputra Rukman Muh. Sirojuddin Amin Muhammad Fawaidul Muharrom Muhammad Rosyihuddin Muhammad Saifur Rijal Muhammad Tody Arsyianto Muhammad Zainuddin Nadhifah Citra Tsani Soraya Nadila, Salsaufy Brillian Nailariza Umami Naja Jessyka Maulani Putri Nasikh Naswan Suharsono Natasya Ika Suryaningsih Nida Adenia Rahma Nilam Sari Mustika Novita Rifaul Kirom, Novita Rifaul Nur Arqom Eka Fatria NUR AZIZAH, KHARISMA Nur Diana Nur Hidayatul Istiqomah Nur Hidayatul Istiqomah Nur Hidayatul Istiqomah Nur Kholifah Nurfadilah Karim Nurhidayat, Luthfi Nurika Restuningdiah Nurika Restuningdyah Nuril Aulia Munawaroh Nuril Aulia Munawaroh Nurrohman Salsabilla, Sinta Nurul Farida Nynys Khoirun Nisa’ Oktaviani Putri Dita Arumsari Oktora, Yekie Senja Phousith Phongsavath Puji Handayani Puji Handayati Purwiyanto Rachmad Nurofiq Ramantyo Raditya M Antara Raharimalala Narindraniaina Elisoa Rahayu RAHAYU Rahma Ulfa Maghfiroh Rahman, Fadali Rahmatul Hasanah Rahmawati, Rahmawati Ratih Ratnasari Ratna Tri Hardaningtyas Reni Maisatus Sagita Renih Hayati Restu Millaningtyas Reza Ahmadiansah Ria Fitria Andriani Rieska Maharani, Rieska Rifqa Faulia Putri Rif’atul Khusnia Risang Narendra Rizki Amalia Utami Roesma Narulita Rosi Andriani RR. Ella Evrita Hestiandari Sabaruddin Sabaruddin Salsabila Citra Devi Saptaria, Lina Saptono Hadi Saptono Hadi, Saptono Sari, Risca Kurnia Satrio Ahmadtul Firdaus Romadhoni Septiawan, Bambang Shafa' Annisa Puspasari Sigit Saputra Sinollah Siti Suprihatin Sri Umi Mintarti Sudarmiatin Sudarmiyatin Sudarmiyatin Sugeng Hadi Utomo Sukardi Sukardi Sulton Sholehuddin Suprapto Syah Reza Al Faisal Syihabudhin Tessalonica Vannesia Thusy Tiara Saraswati Tiara Saraswati, Thusy Titiek Ambarwati Titis Shinta Dhewi, Titis Tri Galih Yulianto Tri Sugiarti Ramadhan Triana, Arjuna Neni Uki Yonda Asepta Umami, Nailariza Umi Nadhiroh Umi Nandiroh Valentino Hary Valma Putri Sabella valma putri sabella Wahjoedi wahyudi, trisna Wahyuningtiyas, Nanik Wardha Nilawati Warsito Warsito Wening Patmi Rahay Wening Patmi Rahayu Wilyan Adiasari Wilyan Adiasari Wimar Muhammad Yandi, Andri Yatnanta Ramadhana Yohanes Wibisono Yudha Pradana Yufika Furi Larassita Yulia Tutik Nurfia Yuliati Yuliati Yusuf Purwanto Zanis Nur Mufa'idah Zulfan Zulkarnaen Z