Articles
Peran Perusahaan Alfamidi Membangun Kepercayaan Diri Difabel Dalam Dunia Kerja
Lukas, Theresia;
Menayang, Alfred Pieter;
Marta, Rustono Farady
Jurnal Komunikasi Profesional Vol. 5 No. 1 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo
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DOI: 10.25139/jkp.v5i1.3383
Dalam dunia perindustrian, keterlibatan difabel masih minim. Keinginan rakyat khususnya kaum difabel ingin penyamarataan hak tidak terkecuali mendapatkan pekerjaan, kesempatan yang sama dengan masyarakat umum. Undang-undang mengatur perusahaan wajib mempekerjakan sedikitnya 1-2% dari total karyawan perusahaan. Penelitian menggunakan teori kognitif sebagai bahan analisa dan pertimbangan terkait kemampuan para difabel beradaptasi dan berkembang dalam dunia pekerjaan berdampingan dengan karyawan normal. Sampel menggunakan metode survei kualitatif deskriptif, kelompok responden ditentukan untuk mendapatkan informasi. Penelitian ini melibatkan 52 pekerja difabel diperusahaan Alfamidi guna penetapan sampel dan data analisa terkait survey yang dijalankan. Hanya 42 responden dapat diolah dengan baik. Hasil survey, data menunjukkan karyawan difabel mendapatkan dukungan positif dilingkungan bekerja, namun hal tersebut belum dapat mengubah rasa percaya diri mereka terhadap kondisi, kemampuan fisik mereka yang terbatas. Selain lingkungan yang mendukung, perusahaan perlu melakukan pendekatan lain bagi kaum difabel bersifat interpersonal untuk dapat lebih membantu kaum difabel beradaptasi dan berkembang lebih baik lagi.
Edukasi Kesehatan Kulit Perempuan Indonesia melalui Media Sosial pada Akun Instagram @hi.flawless
Claudia, Benedicta Yovi;
Marta, Rustono Farady;
Rewindinar, Rewindinar
Jurnal Komunikasi Profesional Vol. 5 No. 3 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo
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DOI: 10.25139/jkp.v5i3.3685
Content marketing has become an essential part of any social media marketing strategy. However, the effectiveness of a content marketing strategy through social media will be determined by its alignment with the prevailing communication model. This study aims to analyze the communication model that takes place in the marketing of educational content regarding the health of Indonesian women's skin on Instagram @ hi.flawless and determine the effectiveness of the content marketing based on the communication model that occurs. This study uses a qualitative approach with a netnographic method. Data collection methods are through observation and interviews, while data analysis techniques use data reduction, data presentation, and drawing conclusions analysis methods. This research shows that the communication model that occurs is Schramm's interactional communication model which can then be further developed into a multistep non-linear communication model and advanced web communication. The use of Indonesian women's skin health education as content for marketing on Instagram @ hi.flawless is known to be in line with the prevailing and effective communication model to be implemented, seen from the relatively high level of consumer involvement and the increase in sales that have occurred. Keywords: communication model, content marketing, education, social media
Menggelorakan makna energik sebagai brandscape erigo melalui iklan fireflies
Kurniawan, Febryan;
Isnaini, Muhammad;
Marta, Rustono Farady
Jurnal Komunikasi Profesional Vol. 5 No. 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo
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DOI: 10.25139/jkp.v5i4.3889
Local brands in Indonesia today are growing and competitive and in this competition, various appropriate marketing communication strategies are needed, where this is needed to build attention from potential consumers. One of the local brands from Indonesia is Erigo, a company that has recently been discussed by internet users because one of its marketing strategies is to place advertisements in Time Square, New York. Advertising is one of the digital marketing strategies that serves to attract the attention of potential consumers through information on products and services offered to stick in the minds of consumers. Through a qualitative approach with an interpretive paradigm using Laura R. Oswald's marketing semiotics method, it was found that through the short advertisement "Fireflies", Erigo wanted to show the target audience and their target market, young people or millennials, to have enthusiasm, motivation and belief. high self-esteem in exploring their curiosity, one of which can be done by real action from their energetic nature. This energetic nature becomes an ideology (cultural categories) that Erigo wants to convey to its target market, which are young people who aim to convey an invitation to dare to explore new things to find hope and identity related to exploratory (cultural tensions). Exploratory is meant here is a sense of freedom (emotional territories) where this is necessary for them to inflame the energetic they have.
Anotasi Rasa Empati selama Pandemi COVID-19 pada Konten Digital Pariwara Youtube Rosalia Indah
Septiarysa, Lieta;
Marta, Rustono Farady;
Agung, Halim
Jurnal Komunikasi Profesional Vol. 5 No. 5 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo
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DOI: 10.25139/jkp.v5i5.4125
Media sosial menjadi teknologi digital dengan memberikan kebebasan bagi semua kalangan dalam mengekspresikan informasi. Selain digunakan untuk keperluan pribadi, Youtube juga diminati oleh korporasi. Youtube menjadi salah satu media sosial terpilih dalam penyebaran pesan selama era pandemi COVID-19. Korporasi transportasi Rosalia Indah juga turut menggunakan Youtube dalam menyampaikan pelayanan dalam masa pandemi. Selain terus meningkat angka penularan virus, kekhawatiran masyarakat dalam penggunaan transportasi umum juga menjadi alasan tersendiri bagi Rosalia Indah untuk menjaga kepercayaan pelayanan. Penelitian ini menggunakan logika produksi pesan dari Barbara O’Keefe yang terlihat dalam penggunaan proses pemikiran bertitik pada bagaimana penyampaian rasa empati Rosalia Indah. Penelitian yang menggunakan paradigma interpretif ini menjadikan penulis mampu menganotasikan makna dibalik setiap konten dari Youtube Rosalia Indah pada masa pandemi. Beralaskan metode analisis konten kualitatif dari Philip Mayring, peneliti melihat bagaimana proses anotasi Rosalia Indah menggunakan Youtube dalam menyuarakan rasa empati yang diberikan kepada penumpang. Beberapa proses yang diteliti yaitu seputar abstraksi, eksplikasi, dan strukturasi. Hasil penelitian menunjukkan bahwa konten pertama dan kedua yang diteliti, proses abstraksi dan eksplikasi semakin terlihat bahwa korporasi begitu dalam memaknai rasa empati atas pandemi COVID-19. Pada proses strukturasi, Rosalia Indah juga ingin menunjukkan dalam akun media sosial Youtube bahwa didalam masa sulit ini, korporasi selalu mengedepankan kualitas pelayanan dan menjadikan keselamatan penumpang adalah nomor satu.
The Mode of Speech Acts in the Film “Tanah Surga Katanya†by Danial Rifki
Hayati, Itsnaini Nur;
Rustono, Rustono
Seloka: Jurnal Pendidikan Bahasa dan Sastra Indonesia Vol 10 No 1 (2021): April 2021
Publisher : Universitas Negeri Semarang
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DOI: 10.15294/seloka.v10i2.46208
This study aims to find the form of the speech mode in the film "Tanah Surga Katanya" by Danial Rifki. This qualitative-descriptive study used a data collection technique that was free to engage in conversation. The source of the research data is the utterances in the film "Tanah Surga Katanya" by Danial Rifki. The data in this research is some utterances in the film "Tanah Surga Katanya" by Danial Rifki which is thought to contain pragmatics in the form and mode of speech. Methods of data analysis use the equivalent method. The presentation of the results of data analysis using informal data presentation. The results showed that the form of speech used in the film is direct and indirect, with a tendency to use direct forms. The modes found in direct speech are declarative, imperative, and interrogative. The speech modes used in the indirect form include declarative-imperative, interrogative-declarative, and interrogative-imperative. This research is important for the society so that it can be used as a trigger to be critical and creative in addressing the types of speech modes in everyday life.
Directive Functions of The Letters of Prophet Muhammad Pbuh for The Kings and The Warlords
L-Islami, CA Bunia;
Rustono, Rustono;
Haryadi, Haryadi
Seloka: Jurnal Pendidikan Bahasa dan Sastra Indonesia Vol 10 No 2 (2021): August 2021
Publisher : Universitas Negeri Semarang
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DOI: 10.15294/seloka.v10i3.49508
The best figure along the history of mankid in life namely Prophet Muhammad PBUH had good diction, gentle language style, firm commands and prohibitions. In addition, he also selected carefully the messengers who had good faith and morals. The purpose of this study is to describe the type, function, and effect of directive utterances in several letters of the Prophet Muhammad to his kings and commander. This research uses a theoretical and methodological approach. The data collection method in this study is a free and involved method and note taking technique. The use of data analysis methods in this study is a heuristic and normative method. Researchers use the method of presenting the analysis an informal result. The results of this study are the function of directive speech includes praying, directing, granting, ordering, requiring, prohibiting, and require. The benefit is to know the grammar of writing from the prophet to regional officials and how to treat his letters.
Actor Collaboration in Community Empowerment During the COVID-19 Pandemic Jelgung Village, Sampang Regency
Hidayat, Endik;
Baihaqi, Aufa Izzudin;
Marta, Rustono Farady
WARTA LPM WARTA LPM, Vol. 25, No. 2, April 2022 (in Progress)
Publisher : Universitas Muhammadiyah Surakarta
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DOI: 10.23917/warta.v25i2.15545
This article discusses the model of community empowerment during the COVID-19 pandemic in Jelgung village. As for the two questions that arise, what is the model of community empowerment and the actors involved of the Jelgung village government during the pandemic? The theory used is the theory of social empowerment related to the actors involved in the program. By using qualitative methods and a case study approach at the village level. Two data models in this study are primary data and secondary data. Primary data collection by interview and focus group discussion (FGD), the informants consist of village heads, village officials and community leaders. The results showed that empowerment in Jelgung village was driven by two main actors, namely individuals from community leaders and local and village governments. While empowerment activities are divided into two forms, namely labor intensive including training and capital intensive covering small and medium business capital.
Audience Motives and Satisfaction on Accessing Online Tours at 360° Virtual Destinasi Indonesia
Endah Murwani;
Rismi Juliadi;
Agustinus Rusdianto Berto;
Rustono Farady Marta
Jurnal Penyuluhan Vol. 17 No. 2 (2021): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)
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DOI: 10.25015/17202134602
The tourism sector is one of the industries affected by the COVID-19 pandemic. Therefore, the Indonesian Ministry of Tourism and Creative Economy is developing a virtual tour innovation through the "360° Virtual Destinasi Indonesia" program. This research utilizes the Uses and Gratification Theory, which aims to determine the gratification sought and obtained in accessing the "360° Virtual Destinasi Indonesia". Typologies of needs types used are cognitive, affective, personal, and social integration dimensions. This research is explanative research with a survey method. The data were measured by comparing the average Gratification Sought (GS) and Gratification Obtained (GO), and then collected through an online questionnaire to 200 respondents who have accessed the "360° Virtual Destinasi Indonesia" program, using non probability sampling. Data were analyzed using paired t samples test. The results showed that the "360° Virtual Destinasi Indonesia" program fulfills cognitive and personal integration needs. On the other hand, the program does not provide satisfaction on the affective and social integration dimensions. The contribution of this research is it develops the uses and gratification theory in virtual reality and evaluation materials for the Indonesian Ministry of Tourism and Creative Economy.
TRANSFORMASI IDENTITAS KOTA BITUNG DITINJAU DARI CITRA PARIWISATA HEKSAGONAL ANHOLT
Jouns Candy Felice Lang;
Rustono Farady Marta;
Alfred Pieter Menayang
Jurnal Riset Komunikasi Vol 3 No 2 (2020): Agustus 2020
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau
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DOI: 10.38194/jurkom.v3i2.160
Building a city branding means building the city's identity. City branding as a strategy is closely related to the city's identity as it is one of the efforts to communicate the identity of the city and give the difference or unique value for the city. Bitung is known for its identity in the fisheries sector and relies on this sector as a main sector of running the city economy, transhipment and moratorium restrictions, the fishery industry in Bitung becomes a slumped down. Identity as the city of Cakalang is not strong enough to run the economy of the city, so new branding needs to be created for the welfare of society. The research seeks to examine and describe how new identities in the tourism sector in the city of Bitung through hexagonal Anholt. Methods research usesing case studies with a qualitative approach and interpretive paradigm. The establishment of Bitung city identity in the tourism sector through six hexagonal aspects is quite successfully for the tourism image of Bitung city to be better although it needs an increase in some aspects.
Amalan Makna Persaudaraan sebagai Nilai Kemanusiaan Buddhisme demi Keutuhan Bangsa
Wiliem Lesmana;
Rustono Farady Marta;
Sulaiman Girivirya
Jurnal Riset Komunikasi Vol 4 No 2 (2021): Agustus 2021
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau
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DOI: 10.38194/jurkom.v4i2.303
In the midst of Indonesian society which is full of diversity, so there needs to be a sense of tolerance and respect for these differences in order to maintain the integrity of the nation, where this is in line with Buddhist teachings which also teach to be able to live in people’s lives so that the desired state of peace and prosperity will emerge. communicate as stated in the text of the 2020 Vesak message of Saṅgha Theravāda Indonesia is reviewed through the use of Buddhist communication theory as part of communication theory originating from the east and Buddhist semiotics to dissect the meaning of the text so that it can be practiced in daily life. The findings from the analysis of the text show that each paragraph in the text of the 2020 Vesak message of Saṅgha Theravāda Indonesia has a Buddhist-based communication delivery pattern that is beneficial not only for Buddhists but for the wider community about the importance of practicing the teachings of love in building a spirit of fraternity in order to maintain the integrity of the Indonesian nation.