Articles
Integrity Identification in Ethnographic by Biopic of Kwee Tjie Hoei
Rustono Farady Marta
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 3, No 2 (2018): December 2018 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia
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DOI: 10.25008/jkiski.v3i2.229
This research will specifically trace the communication made by Kwee Tjie Hoei (A Hoei) or Karmaka Surjaudjaja which is manifest in the national film titled with "Love and Faith" which was released in 2015. This film is packed in the form of a romantic drama genre that tells the Biopic of A Hoei when building the business empire of PT OCBC NISP which at that time was in a crisis. The researcher is based on Communication Theory of Identity which was triggered by Michael Hecth and Aristotle's Rhetoric to probe the message conveyed in the film. The research paradigm is based on constructivism, while the method used in this research is Hymess Ethnographic of Speaking with eight components by the acronym of S-P-E-A-K-I-N-G and this type of research is descriptive with a qualitative approach. The unit of analysis used in the research was scenes in the film, so the researcher was able to identify Kwee Tjie Hoeis integrity which was shown in several stages of identity. The results showed that dominated the implicit message in the form of the integrity of Kwee Tjie Hoei's figure, in line with the principle of rhetoric that rests on the level of public communication.
EFEKTIVITAS IKLAN MELALUI SMS BLAST TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN
Rizki Briandana;
Tirta Lestari;
Rustono Farady Marta
JURNAL LENSA MUTIARA KOMUNIKASI Vol 4 No 2 (2020): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA
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Pada era konvergensi media, mobile advertising berkembang diantaranya melalui SMS Gateway Server sehingga pesan promosi melalui iklan dapat disebarkan secara luas (broadcast / blast / bulk) secara cepat sehingga pesan dapat segera diterima oleh pelanggan atau bisa disebut dengan istilah SMS Blast. Penelitian ini bertujuan untuk mengukur efektivitas iklan melalui SMS Blast terhadap keputusan pembelian konsumen. Variabel yang digunakan dalam penelitian ini adalah efektivitas iklan yang diukur menggunakan EPIC Model (Empathy, Persuation, Impact dan Communication) dan Keputusan Pembelian. Metodologi penelitian yang digunakan adalah kuantitatif dengan tipe eksplanatif melalui metode survei. Populasi pada peneitian ini adalah pengunjung yang menerima SMS Blast di Summarecon Mall Serpong dan Supermall Karawaci dengan jumlah populasi 100 orang pada periode Desember 2019. Hasil penelitian menunjukan iklan melalui SMS Blast sangat efektif, dengan hasil 5.400 lebih tinggi dibandingkan hasil dari Q3 yaitu 4.725. Adapun kontribusi iklan melalui SMS Blast terhadap keputusan pembelian konsumen, sebesar 45.9%, sedangkan 54,1% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.
KONSEP THE CITY BRAND HEXAGON PADA KOTA AMBON SEBAGAI IDENTITAS KOTA MUSIK
Neldy Lesilolo;
Rustono Farady Marta
Journal of Tourism Destination and Attraction Vol 8 No 2 (2020): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila
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DOI: 10.35814/tourism.v8i2.1587
Kota Ambon terletak di provinsi Maluku sebesar 359,45 km2 luas daratan dan dikelilingi oleh perairan dengan pulau berbentuk huruf u terbalik. Beragamnya pariwisata Kota Ambon yang dikenal sebagai wisata bahari, budaya, dan sejarah. Musik menjadi salah satu branding kota Ambon “Ambon City of Music”. Kota Ambon melahirkan beberapa musisi legendaris di Indonesia maupun internasional dengan karyanya masing – masing. Komunitas pemuda di Kota Ambon dengan nama Baronda Ambon yang sekarang berganti nama Baronda.id memperkenalkan pariwisata kota Ambon kepada pengguna Instagram dan melalui website. Tujuan penelitian untuk mengetahui pola komunitas Baronda.id memperkenalkan dan mempromosikan kota Ambon melalui upaya branding Ambon City of Music melalui media sosial Instagram. Penelitian kualitatif menggunakan metode studi kasus dengan sifat penelitian secara deskriptif dan menganalisis menggunakan model the city brand hexagon oleh Simon Anholt. Pemerintah dan masyarakat Kota Ambon mendukung dan merealisasikan kota Ambon sebagai kota Musik
Konstruksi Citra Destinasi Wisata Gedung Juang45 Bekasi Dalam Berita Media Daring Tribunnews
Ralvin Januar Wijaya;
Bernard Danu Kristianto;
Rustono Farady Marta;
Sugeng Wahyudi
PERSPEKTIF Vol 10, No 2 (2021): PERSPEKTIF - July
Publisher : Universitas Medan Area
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DOI: 10.31289/perspektif.v10i2.4863
Online media in the era of digitalization has become an alternative choice for people in seeking information to replace conventional mass media. This study aims to see the relationship of online media in the development of tourist destinations in Gedung Juang45 in Bekasi Regency. This research uses a qualitative descriptive method, with the Pan and Kosicki framing analysis technique. The online media studied was Tribunnews to see news narratives in the 2019 to 2020 period using discourse analysis. News was analyzed by selecting topics related to the development of the Gedung Juang45 in Bekasi Regency on the Tribunnews Online Media Content. There were two news stories in March and August 2019, which mostly criticized the Bekasi Regency Government (Pemkab. Bekasi). On the other hand, when entering February to December 2020, researchers managed to find 13 supporting news for Pemkab. Bekasi regarding the construction of the Gedung Juang45. The results showed that of the 13 news, there is the same narrative to form the image construction of the Pemkab. Bekasi in increasing tourism, especially the Gedung Juang45 Tourism Destination.
The art of honing the conscience through bukalapak ads: barongsai Indonesia, juara hati membangun bangsa
Andreas Lumampauw;
Rustono Farady Marta;
Yohanes Nugroho Widyanto;
Todd Lyle Sandel;
Sunny Lie
International Journal of Visual and Performing Arts Vol 3, No 1 (2021)
Publisher : ASSOCIATION FOR SCIENTIFIC COMPUTING ELECTRICAL AND ENGINEERING (ASCEE)
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DOI: 10.31763/viperarts.v3i1.342
Culture is one of the foundations for the existence of Indonesia as a nation, as it is expressed in the second stanza of her national anthem. The government has taken an initiative to prioritize national character building, which places character education to realize the vision of national development. One of the efforts to visualize this Indonesian is constructed through a Bukalapak advertisement entitled “Barongsai Indonesia, Juara Hati Membangun Negeri,” which presented the Kong Ha Hong lion dance group and was published via Youtube. This study aims to see that the character values of the Indonesian nation can be constructed through digital media, more precisely through an advertisement. This research employed a qualitative approach with a constructivist paradigm that sees facts as unique and has a special meaning. In addition, the analysis used Thomas Albert Sebeok's visual semiotics to depict several similar classifications to different visual symbols. It was found that every advertisement scene contained both visual and audio messages related to the adaptation of the culture and character of the Indonesian. The contribution and novelty of this research in its construction of the deep meaning of an advertisement are that the conscience has played a major role in the process of cultural adaptation in which the national characters have been honed through the actual actions in the heart-mind, body, and spirit. This research suggested that the character of the Indonesian nation can be formed through cultural adaptation, as proven by the Kong Ha Hong lion dance
Menjajaki Kesadaran Pelanggan Pengguna Aplikasi Kredit Digital dari Aspek Keamanan
I Gede Wisnu Satria Chandra Putra;
Halim Agung;
Rustono Farady Marta
Risenologi Vol. 6 No. 1b (2021): CASTLE: Conference on Social, Science, Technology, Language and Education Rese
Publisher : Kelompok Peneliti Muda Universitas Negeri Jakarta
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DOI: 10.47028/j.risenologi.2021.61b.236
The outbreak of cases of illegal online loans and violations of user data privacy have caused digital credit applications to not be recommended as a top priority to meet people's financial needs. On the other hand, the trend shows that digital credit application users tend to continue to increase over time. Therefore, the author initiated this study which aims to see the effect of public awareness on security (X Variable = Security Awareness) on their interest in using online loan applications (Y Variable = Customer Interest). The research was conducted using statistical testing methods with questionnaire-based data collection. The method used is by testing the validity and reliability, then ends with testing the hypothesis. This study succeeded in collecting data from 128 respondents and after processing and analyzing the data, it was obtained that security awareness had a significant positive effect. The findings of this study indicate that the factor of public awareness of security drives their desire to use digital credit applications.
Akselerasi Peran Komunikasi Keluarga melalui Aplikasi Sayurbox dalam Konten Digital Youtube
Octavia Putri Tjajadi;
Rustono Farady Marta;
Edo Prasetyo
Risenologi Vol. 6 No. 1b (2021): CASTLE: Conference on Social, Science, Technology, Language and Education Rese
Publisher : Kelompok Peneliti Muda Universitas Negeri Jakarta
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DOI: 10.47028/j.risenologi.2021.61b.242
Fulfilling the need for food in the modern era changes as technology advances, not to mention the COVID-19 pandemic which requires that interpersonal communication be strictly avoided and/or distanced. The Sayurbox application provides a practical solution to connect buyers and sellers, whether as partners, agents, suppliers, etc. This research was presented with the aim of seeing the presence of the Sayurbox Business in accelerating in this case of family roles of Mr. Simon and Steward (a ten year old child) who has a father and son relationship. Leaning on the constructivism paradigm with a qualitative approach, Youtube Digital Content that tells the experience of the role of the family using Mayring Content Analysis Method. Results showed that Le Poire's Family Communication Role Theory which consists of two main functions can be accelerated well with the Sayurbox Application. The role of nurturing and controling occurs simultaneously in the form of carefully educating Mr. Simon as a father to the Steward as a child. The education delivered is not only verbal, but is implemented directly in the form of work in the daily life of the family.
Menakar Minat Beli Komunitas He Qi Barat dari Ragam Pemantik Merek SayurBox
Halim Agung;
Kenny;
Rustono Farady Marta
Risenologi Vol. 6 No. 1b (2021): CASTLE: Conference on Social, Science, Technology, Language and Education Rese
Publisher : Kelompok Peneliti Muda Universitas Negeri Jakarta
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DOI: 10.47028/j.risenologi.2021.61b.254
Meeting the need for food at this time is changing as technology advances, not to mention the COVID-19 pandemic which requires the need for the use of technology to be urgently needed. The Sayurbox application provides a practical solution to connect buyers and sellers as partners, agents, suppliers, etc. This research was presented with the aim of knowing how much influence electronic word of mouth, brand image, and digital marketing have on the interest in buying products on the Sayubox site in the West He Qi community. Relying on the constructivism paradigm with a quantitative approach, and is explanatory with a simple random sampling technique. The data collection technique was carried out by distributing questionnaires to 93 sample respondents from the West He Qi community with bibliographic sources as secondary data. Hypothesis testing was carried out in this study using a correlation test, coefficient of determination, multiple regression, t test, and F test. The results showed that brand image could not have a significant effect on buying interest, meanwhile electronic word of mouth and digital marketing could have an influence. significant to buying interest.
City Branding of Nusa Tenggara Timur through the Video Narration Exotism of Sabu Island
Benedicta Yovi Claudia;
Rustono Farady Marta;
Ignatius Cahyanto
Jurnal Ilmu Komunikasi Vol 18, No 2 (2020)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta
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DOI: 10.31315/jik.v18i2.3518
East Nusa Tenggara (NTT), as one of the provinces with great tourism potential, applies city branding as a new tourism territory. This study aims to analyze (1) the meaning of the tourism promotion video Exotism of Sabu Island NTT in more depth and detail and (2) how the information messages conveyed in the tourism promotion video helped to advance the city branding of East Nusa Tenggara. This research employed a qualitative description method using Fisher's narrative paradigm, which consists of an analysis of the coherence and fidelity aspects of the narrative. The results showed that the video narrative Exotism of Sabu Island NTT has been successful in promoting East Nusa Tenggara as a new tourism territory through effective city branding. This video highlights Sabu Island, with its rich historical exoticism, landscape, and diversity of local cultural wisdom, as part of the East Nusa Tenggara province's tourism program. The main message conveyed in this video is the excellence of Sabu Island tourism, namely the exoticism of history, landscape, and diversity of local cultural wisdom. This video incorporates aspects of coherence and fidelity of the narrative that are appropriate and effective at city branding. The substance of this research provides new proposals regarding regional tourism city branding policies uploaded through promotional videos by applying the aspects of coherence and accuracy.
Identitas Gaya Fesyen Islami pada Sivitas Akademika di Perguruan Tinggi Kota Semarang (Identity of Islamic Fashion among Academic Staffs at Higher Education in Semarang City)
Arni Ernawati;
Erna Zuni Astuti;
Teguh Hartono Patriantoro;
Rustono Farady Marta;
Jouns Candy Felice Lang
Jurnal Dakwah Risalah Vol 31, No 2 (2020): December 2020
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau
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DOI: 10.24014/jdr.v31i2.11087
Identity characterizes each individual, especially for scholars, both lecturers, and students. This study aims to explore the identity of Islamic fashion styles within the scope of higher education in the city of Semarang. This research uses a qualitative approach with a case study method. The research informants consisted of four lecturers and four students at private and public campuses in the city of Semarang. The findings of this study indicate that one way to express an identity for muslim scholars to use islamic clothing or clothing. Clothing has now gone beyond its function to protect the body but has become a means of communication that can express one's identity. With the development of the times, clothing also has a role that changes with time. Now islamic fashion is a necessity for muslim scholars to follow trends while maintaining self-respect and covering their aurat (i.e. body parts required by Islam to be covered).