Articles
Representasi Perdamaian dan Harmoni: Analisis Semiotika pada Iklan YouTube
Achmad Jamil;
Rizki Briandana;
Rustono Farady Marta;
Yessi Mareta Andari Putri
JURNAL SIMBOLIKA: Research and Learning in Communication Study (E-Journal) Vol 7, No 2 (2021): JURNAL SIMBOLIKA OKTOBER
Publisher : Universitas Medan Area
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DOI: 10.31289/simbollika.v7i2.5323
Penelitian ini bertujuan untuk menganalisis representasi perdamaian dalam iklan Coca-Cola edisi Small Word Machines-Bringing India and Pakistan Together yang dipublikasikan di media YouTube pada 19 Mei 2013. Konsep ideologi dalam iklan mengacu pada konsep bahwa ideologi merupakan suatu bentuk gambaran ideal yang bertujuan untuk menarik perhatian melalui teks sebagai produk media massa. Peneliti menggunakan metode kualitatif dengan analisis semiotika Roland Barthes. Iklan dianalisis melalui konsep denotasi, konotasi, dan mitos Roland Barthes. Hasil penelitian menyimpulkan iklan Coca-Cola edisi “Coca-Cola Small Word Machines- Bringing India and Pakistan Together” mempunyai ideologi atau misi perdamaian untuk warga India dan Pakistan melalui sebuah iklan, namun terlihat jelas dari penggambaran perdamaian yang ditunjukan bahwa perusahaan Coca-Cola terlihat ingin memanfaatkan konflik horizontal antara India dan Pakistan sebagai upaya untuk meningkatkan bisnis Coca-Cola yang secara tidak langsung akan meningkatkan nilai jual produk minuman Coca-Cola di kedua negara tersebut dengan kampanyenya “Open Happines” khususnya di New Delhi, India.. Penelitian ini menyimpulkan bahwa representasi perdamaian dalam pembuatan iklan tidak hanya semata-mata untuk menyatukan warga India dan Pakistan, melainkan adanya kepentingan kapitalisme atau keuntungan bisnis bagi perusahaan Coca-Cola.
Melampaui Kedirian Identitas Batak Melalui Ritual dan Sejarah Masyarakatnya Atas Inspirasi Levinas
Maria Anggreini Grace Kelly Habeahan;
Ruth Florescia Simanjuntak;
Rustono Farady Marta
JURNAL SIMBOLIKA: Research and Learning in Communication Study (E-Journal) Vol 6, No 2 (2020): JURNAL SIMBOLIKA OKTOBER
Publisher : Universitas Medan Area
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DOI: 10.31289/simbollika.v6i2.4135
This study aims to determine the identity and selfhood of each Batak community towards the messages conveyed by their ancestors to be applied in the daily life of the Batak community. The research uses an interpretive paradigm, which views social reality as something dynamic, processed and full of subjective meaning. Social reality is nothing but a social construct. The author describes the Batak community's construction of the philosophy passed down from their ancestors in the life of individual relations with their groups. Qualitative research leads to the original condition the subject is in. The results of this study have revealed that every dialogue that is displayed has the identity of the Batak tribe that has been created due to infinite things that can transcend human beings and continue to be carried out across generations. This belief is repeated from each generation to be applied to their descendants for every ancestral message, traditional rituals, and history of the Batak community to give identity to selfhood as an individual of the Batak tribe. The conclusion is to find things that are not visible, that do not exist in this program to explain the identity of the Batak people. What transcends the individual into what does not exist is an identity for Batak society. The principle of living with the Batak philosophy, and the consequences of not doing it, is the reason every individual is trapped in having to carry out a culture like it or not as Batak society.
Menelusuri Sosok Kartini Melalui Liniearitas Alur Naratif Propp Dalam Novel Biografi Karya Pram
Regina Caeli Cahaya Tarsisty;
Rustono Farady Marta;
Joshua Fernando
Jurnal Komunikasi Vol. 15 No. 2 (2021): VOLUME 15 NO 2 APRIL 2021
Publisher : Program Studi Ilmu Komunikasi
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DOI: 10.20885/komunikasi.vol15.iss2.art5
Abstract. Gender discrimination in Indonesia has existed since ancient times. As a Javanese woman, Kartini became a figure who experienced the past and even by her family. Due to her limitations, Kartini wrote about her restlessness and thoughts in the form of letters sent to her Dutch friends. The letters were then collected and put together into a book entitled Door Duisternis tot Licht. Pramoedya took some fragments of Kartini's letter, and tried to see Kartini in her literary glasses in the biographical novel Call Me Kartini Saja. Relying on qualitative methods and constructivist paradigms and using Vladimir Propp's narrative analysis, the purpose of this research is to reveal the description of the character's function in the narrative in the novel. The role analysis is only in narratives that contain elements of feminism. This research found that the novel P Call Me Kartini Saja contains seven of the 31 narrative functions and seven characters which are grouped into four character functions. Through the narrative function and character function that have been analyzed in this novel, this suggestion suggests that Kartini's spirit in fighting for emancipation through her writing and thoughts should always be lived out in her daily activities because her struggle allowed Indonesian women to indulge their rights.Keywords: Liniearity, Kartini, Woman Emancipation, Gender Roles,Vladimir Propp’s Narrative Analysis.
Integrity Identification in Ethnographic by Biopic of Kwee Tjie Hoei
Rustono Farady Marta
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 3, No 2 (2018): December 2018 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia
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DOI: 10.25008/jkiski.v3i2.229
This research will specifically trace the communication made by Kwee Tjie Hoei (A Hoei) or Karmaka Surjaudjaja which is manifest in the national film titled with "Love and Faith" which was released in 2015. This film is packed in the form of a romantic drama genre that tells the Biopic of A Hoei when building the business empire of PT OCBC NISP which at that time was in a crisis. The researcher is based on Communication Theory of Identity which was triggered by Michael Hecth and Aristotle's Rhetoric to probe the message conveyed in the film. The research paradigm is based on constructivism, while the method used in this research is Hymess Ethnographic of Speaking with eight components by the acronym of S-P-E-A-K-I-N-G and this type of research is descriptive with a qualitative approach. The unit of analysis used in the research was scenes in the film, so the researcher was able to identify Kwee Tjie Hoeis integrity which was shown in several stages of identity. The results showed that dominated the implicit message in the form of the integrity of Kwee Tjie Hoei's figure, in line with the principle of rhetoric that rests on the level of public communication.
Interaksi keluarga dan kelompok sebaya menstimulasi strategi pengambilan keputusan berkuliah sembari bekerja
Timotius Saliman;
Rustono Farady Marta;
Sugeng Wahjudi
Manajemen Komunikasi Vol 5, No 2 (2021): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran
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DOI: 10.24198/jmk.v5i2.28404
Pendidikan merupakan suatu hal yang perlu untuk dimiliki oleh manusia dalam kehidupannya untuk dapat mengembangkan dirinya dari ketertinggalan dan berkeinginan untuk maju. Semakin bertambahnya usia maka akan semakin banyak pula manusia itu belajar untuk memenuhi kebutuhannya melaui proses belajar. Terutama di Indonesia yang memiliki jenjang pendidikan dari SD, SMP, SMA, sampai tingkat Universitas untuk memenuhi kebutuhan belajar masyarakatnya. Sayangnya banyak masyarakat yang tidak menempuh seluruh jenjang pendidikan bahkan sampai tingkat Universitas. Dibutuhkan motivasi serta komunikasi yang baik antara orangtua dan anak agar timbul kesadaran pentingnya melanjutkan pendidikan sampai jenjang Universitas. Di samping itu anak gemar menghabiskan waktunya untuk berinteraksi dengan teman sebayanya. Penelitian ini bertujuan untuk mengetahui dampak komunikasi interpersonal orangtua dan anak dapat mempengaruhi strategi pengambilan keputusan berkuliah sambil bekerja secara dominan, atau justru interaksi kelompok sebaya. Penelitian ini dilakukan menggunakan pendekatan kuantitatif dengan metode survei untuk mengetahui pengaruh interaksi keluarga khususnya komunikasi interpersonal orangtua dan anak juga komunikasi kelompok sebaya, terhadap strategi pengambilan keputusan berkuliah sembari bekerja. Responden penelitian ini adalah 89 mahasiswa Universitas Bunda Mulia. Hasil dari penelitian dengan variabel komunikasi interpersonal orang tua dan anak memiliki pengaruh yang lebih besar dan signifikan sebesar 62,1% dibandingkan dengan variabel interaksi kelompok sebaya dalam mempengaruhi variabel keputusan berkuliah sembari bekerja.
EFEKTIVITAS IKLAN MELALUI SMS BLAST TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN
Rizki Briandana;
Tirta Lestari;
Rustono Farady Marta
JURNAL LENSA MUTIARA KOMUNIKASI Vol 4 No 2 (2020): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA
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Pada era konvergensi media, mobile advertising berkembang diantaranya melalui SMS Gateway Server sehingga pesan promosi melalui iklan dapat disebarkan secara luas (broadcast / blast / bulk) secara cepat sehingga pesan dapat segera diterima oleh pelanggan atau bisa disebut dengan istilah SMS Blast. Penelitian ini bertujuan untuk mengukur efektivitas iklan melalui SMS Blast terhadap keputusan pembelian konsumen. Variabel yang digunakan dalam penelitian ini adalah efektivitas iklan yang diukur menggunakan EPIC Model (Empathy, Persuation, Impact dan Communication) dan Keputusan Pembelian. Metodologi penelitian yang digunakan adalah kuantitatif dengan tipe eksplanatif melalui metode survei. Populasi pada peneitian ini adalah pengunjung yang menerima SMS Blast di Summarecon Mall Serpong dan Supermall Karawaci dengan jumlah populasi 100 orang pada periode Desember 2019. Hasil penelitian menunjukan iklan melalui SMS Blast sangat efektif, dengan hasil 5.400 lebih tinggi dibandingkan hasil dari Q3 yaitu 4.725. Adapun kontribusi iklan melalui SMS Blast terhadap keputusan pembelian konsumen, sebesar 45.9%, sedangkan 54,1% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.
KONSEP THE CITY BRAND HEXAGON PADA KOTA AMBON SEBAGAI IDENTITAS KOTA MUSIK
Neldy Lesilolo;
Rustono Farady Marta
Journal of Tourism Destination and Attraction Vol 8 No 2 (2020): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila
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DOI: 10.35814/tourism.v8i2.1587
Kota Ambon terletak di provinsi Maluku sebesar 359,45 km2 luas daratan dan dikelilingi oleh perairan dengan pulau berbentuk huruf u terbalik. Beragamnya pariwisata Kota Ambon yang dikenal sebagai wisata bahari, budaya, dan sejarah. Musik menjadi salah satu branding kota Ambon “Ambon City of Music”. Kota Ambon melahirkan beberapa musisi legendaris di Indonesia maupun internasional dengan karyanya masing – masing. Komunitas pemuda di Kota Ambon dengan nama Baronda Ambon yang sekarang berganti nama Baronda.id memperkenalkan pariwisata kota Ambon kepada pengguna Instagram dan melalui website. Tujuan penelitian untuk mengetahui pola komunitas Baronda.id memperkenalkan dan mempromosikan kota Ambon melalui upaya branding Ambon City of Music melalui media sosial Instagram. Penelitian kualitatif menggunakan metode studi kasus dengan sifat penelitian secara deskriptif dan menganalisis menggunakan model the city brand hexagon oleh Simon Anholt. Pemerintah dan masyarakat Kota Ambon mendukung dan merealisasikan kota Ambon sebagai kota Musik
Konstruksi Citra Destinasi Wisata Gedung Juang45 Bekasi Dalam Berita Media Daring Tribunnews
Ralvin Januar Wijaya;
Bernard Danu Kristianto;
Rustono Farady Marta;
Sugeng Wahyudi
PERSPEKTIF Vol 10, No 2 (2021): PERSPEKTIF - July
Publisher : Universitas Medan Area
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DOI: 10.31289/perspektif.v10i2.4863
Online media in the era of digitalization has become an alternative choice for people in seeking information to replace conventional mass media. This study aims to see the relationship of online media in the development of tourist destinations in Gedung Juang45 in Bekasi Regency. This research uses a qualitative descriptive method, with the Pan and Kosicki framing analysis technique. The online media studied was Tribunnews to see news narratives in the 2019 to 2020 period using discourse analysis. News was analyzed by selecting topics related to the development of the Gedung Juang45 in Bekasi Regency on the Tribunnews Online Media Content. There were two news stories in March and August 2019, which mostly criticized the Bekasi Regency Government (Pemkab. Bekasi). On the other hand, when entering February to December 2020, researchers managed to find 13 supporting news for Pemkab. Bekasi regarding the construction of the Gedung Juang45. The results showed that of the 13 news, there is the same narrative to form the image construction of the Pemkab. Bekasi in increasing tourism, especially the Gedung Juang45 Tourism Destination.
The art of honing the conscience through bukalapak ads: barongsai Indonesia, juara hati membangun bangsa
Andreas Lumampauw;
Rustono Farady Marta;
Yohanes Nugroho Widyanto;
Todd Lyle Sandel;
Sunny Lie
International Journal of Visual and Performing Arts Vol 3, No 1 (2021)
Publisher : ASSOCIATION FOR SCIENTIFIC COMPUTING ELECTRICAL AND ENGINEERING (ASCEE)
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DOI: 10.31763/viperarts.v3i1.342
Culture is one of the foundations for the existence of Indonesia as a nation, as it is expressed in the second stanza of her national anthem. The government has taken an initiative to prioritize national character building, which places character education to realize the vision of national development. One of the efforts to visualize this Indonesian is constructed through a Bukalapak advertisement entitled “Barongsai Indonesia, Juara Hati Membangun Negeri,” which presented the Kong Ha Hong lion dance group and was published via Youtube. This study aims to see that the character values of the Indonesian nation can be constructed through digital media, more precisely through an advertisement. This research employed a qualitative approach with a constructivist paradigm that sees facts as unique and has a special meaning. In addition, the analysis used Thomas Albert Sebeok's visual semiotics to depict several similar classifications to different visual symbols. It was found that every advertisement scene contained both visual and audio messages related to the adaptation of the culture and character of the Indonesian. The contribution and novelty of this research in its construction of the deep meaning of an advertisement are that the conscience has played a major role in the process of cultural adaptation in which the national characters have been honed through the actual actions in the heart-mind, body, and spirit. This research suggested that the character of the Indonesian nation can be formed through cultural adaptation, as proven by the Kong Ha Hong lion dance
Menjajaki Kesadaran Pelanggan Pengguna Aplikasi Kredit Digital dari Aspek Keamanan
I Gede Wisnu Satria Chandra Putra;
Halim Agung;
Rustono Farady Marta
Risenologi Vol. 6 No. 1b (2021): CASTLE: Conference on Social, Science, Technology, Language and Education Rese
Publisher : Kelompok Peneliti Muda Universitas Negeri Jakarta
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DOI: 10.47028/j.risenologi.2021.61b.236
The outbreak of cases of illegal online loans and violations of user data privacy have caused digital credit applications to not be recommended as a top priority to meet people's financial needs. On the other hand, the trend shows that digital credit application users tend to continue to increase over time. Therefore, the author initiated this study which aims to see the effect of public awareness on security (X Variable = Security Awareness) on their interest in using online loan applications (Y Variable = Customer Interest). The research was conducted using statistical testing methods with questionnaire-based data collection. The method used is by testing the validity and reliability, then ends with testing the hypothesis. This study succeeded in collecting data from 128 respondents and after processing and analyzing the data, it was obtained that security awareness had a significant positive effect. The findings of this study indicate that the factor of public awareness of security drives their desire to use digital credit applications.