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Akselerasi Peran Komunikasi Keluarga melalui Aplikasi Sayurbox dalam Konten Digital Youtube Octavia Putri Tjajadi; Rustono Farady Marta; Edo Prasetyo
Risenologi Vol. 6 No. 1b (2021): CASTLE: Conference on Social, Science, Technology, Language and Education Rese
Publisher : Kelompok Peneliti Muda Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47028/j.risenologi.2021.61b.242

Abstract

Fulfilling the need for food in the modern era changes as technology advances, not to mention the COVID-19 pandemic which requires that interpersonal communication be strictly avoided and/or distanced. The Sayurbox application provides a practical solution to connect buyers and sellers, whether as partners, agents, suppliers, etc. This research was presented with the aim of seeing the presence of the Sayurbox Business in accelerating in this case of family roles of Mr. Simon and Steward (a ten year old child) who has a father and son relationship. Leaning on the constructivism paradigm with a qualitative approach, Youtube Digital Content that tells the experience of the role of the family using Mayring Content Analysis Method. Results showed that Le Poire's Family Communication Role Theory which consists of two main functions can be accelerated well with the Sayurbox Application. The role of nurturing and controling occurs simultaneously in the form of carefully educating Mr. Simon as a father to the Steward as a child. The education delivered is not only verbal, but is implemented directly in the form of work in the daily life of the family.
Menakar Minat Beli Komunitas He Qi Barat dari Ragam Pemantik Merek SayurBox Halim Agung; Kenny; Rustono Farady Marta
Risenologi Vol. 6 No. 1b (2021): CASTLE: Conference on Social, Science, Technology, Language and Education Rese
Publisher : Kelompok Peneliti Muda Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47028/j.risenologi.2021.61b.254

Abstract

Meeting the need for food at this time is changing as technology advances, not to mention the COVID-19 pandemic which requires the need for the use of technology to be urgently needed. The Sayurbox application provides a practical solution to connect buyers and sellers as partners, agents, suppliers, etc. This research was presented with the aim of knowing how much influence electronic word of mouth, brand image, and digital marketing have on the interest in buying products on the Sayubox site in the West He Qi community. Relying on the constructivism paradigm with a quantitative approach, and is explanatory with a simple random sampling technique. The data collection technique was carried out by distributing questionnaires to 93 sample respondents from the West He Qi community with bibliographic sources as secondary data. Hypothesis testing was carried out in this study using a correlation test, coefficient of determination, multiple regression, t test, and F test. The results showed that brand image could not have a significant effect on buying interest, meanwhile electronic word of mouth and digital marketing could have an influence. significant to buying interest.
Persepsi Kesetaraan Jender Terhadap Perempuan Anggota DPR pada Jabatan Strategis di DPR Desy Ratnasari; Hana Panggabean; Rustono Farady Marta
PALASTREN: Jurnal Studi Gender Vol 14, No 1 (2021): PALASTREN
Publisher : IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/palastren.v14i1.8146

Abstract

ABSTRAKKebijakan affirmative action 30% kuota perempuan, merupakan langkah strategis mengatasi diskriminasi dan ketidaksetaraan bagi perempuan untuk berpartisipasi dalam dunia politik.  Namun demikian perempuan masih menghadapi kendala dominasi kekuasaan laki-laki sebagai pimpinan di struktur Fraksi, yang berperan menentukan siapa yang dapat menduduki jabatan strategis di Fraksi dan DPR.  Penelitian yang dilakukan menggunakan pendekatan kualitatif untuk memahami gambaran persepsi kesetaraan jender terhadap perempuan Anggota DPR pada jabatan strategis di DPR.  Responden penelitian dipilih dengan teknik maximum variation sampling, yaitu laki-laki anggota DPR dari tiga Fraksi yang mewakili tiga ideologi Utama Partai Politik di Indonesia.  Data dianalisa dengan metode analisa induktif dan menunjukkan hasil bahwa laki-laki anggota DPR sudah memiliki persepsi kesetaraan jender yang menjadi prediktor atau landasan untuk memberikan kesetaraan kesempatan bagi perempuan guna meraih jabatan strategis atau pimpinan di DPR, namun hal tersebut disertai dengan beberapa kriteria persyaratan internal dan eksternal diri perempuan yang harus dipenuhi hanya oleh perempuan Anggota DPR.  Pernyataan kriteria persyaratan tersebut berdasarkan pada konstruksi pemikiran laki-laki Anggota DPR yang masih berperan dominan di DPR tentang stereotip jender kemampuan kinerja perempuan dan laki-laki dalam dunia politik yang dipengaruhi orientasi nilai budaya patriarki. Kata kunci: Persepsi kesetaraan jender, stereotip jender, Perempuan Anggota DPR 
City Branding of Nusa Tenggara Timur through the Video Narration Exotism of Sabu Island Benedicta Yovi Claudia; Rustono Farady Marta; Ignatius Cahyanto
Jurnal Ilmu Komunikasi Vol 18, No 2 (2020)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v18i2.3518

Abstract

East Nusa Tenggara (NTT), as one of the provinces with great tourism potential, applies city branding as a new tourism territory. This study aims to analyze (1) the meaning of the tourism promotion video Exotism of Sabu Island NTT in more depth and detail and (2) how the information messages conveyed in the tourism promotion video helped to advance the city branding of East Nusa Tenggara. This research employed a qualitative description method using Fisher's narrative paradigm, which consists of an analysis of the coherence and fidelity aspects of the narrative. The results showed that the video narrative Exotism of Sabu Island NTT has been successful in promoting East Nusa Tenggara as a new tourism territory through effective city branding. This video highlights Sabu Island, with its rich historical exoticism, landscape, and diversity of local cultural wisdom, as part of the East Nusa Tenggara province's tourism program. The main message conveyed in this video is the excellence of Sabu Island tourism, namely the exoticism of history, landscape, and diversity of local cultural wisdom. This video incorporates aspects of coherence and fidelity of the narrative that are appropriate and effective at city branding. The substance of this research provides new proposals regarding regional tourism city branding policies uploaded through promotional videos by applying the aspects of coherence and accuracy.
Identitas Gaya Fesyen Islami pada Sivitas Akademika di Perguruan Tinggi Kota Semarang (Identity of Islamic Fashion among Academic Staffs at Higher Education in Semarang City) Arni Ernawati; Erna Zuni Astuti; Teguh Hartono Patriantoro; Rustono Farady Marta; Jouns Candy Felice Lang
Jurnal Dakwah Risalah Vol 31, No 2 (2020): December 2020
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jdr.v31i2.11087

Abstract

Identity characterizes each individual, especially for scholars, both lecturers, and students. This study aims to explore the identity of Islamic fashion styles within the scope of higher education in the city of Semarang. This research uses a qualitative approach with a case study method. The research informants consisted of four lecturers and four students at private and public campuses in the city of Semarang. The findings of this study indicate that one way to express an identity for muslim scholars to use islamic clothing or clothing. Clothing has now gone beyond its function to protect the body but has become a means of communication that can express one's identity. With the development of the times, clothing also has a role that changes with time. Now islamic fashion is a necessity for muslim scholars to follow trends while maintaining self-respect and covering their aurat (i.e. body parts required by Islam to be covered).
Comparing Drivers Cultural Sensitivity Value between Gojek and Goviet from Digital Ads Natasia Angreani; Samantha Tandranegara; Rustono Farady Marta; Changsong Wang
CHANNEL: Jurnal Komunikasi Vol 9, No 2 (2021)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v9i2.21581

Abstract

Gojek is one of the multi-service technology platforms co-founded by native Indonesian. In their eight-year, Gojek expands its service to other markets in Vietnam. Although Indonesia and Vietnam are both located in the Southeast Asian region and have the same climate with the majority of the citizens who work as farmers and fishers, Indonesia and Vietnam certainly have a series of differences such as language,  culture, and religion. This study explores the intercultural sensitivity of Gojek drivers who went to Vietnam to meet fellow Goviet drivers. Together, they enjoy the beauty of the country and experience Vietnamese culture, which is shown in the GO-INTERNATIONAL YouTube video. This study used Bannett’s theory of the Developmental Model of Intercultural Sensitivity (DMIS) by the content analysis method to analyze the intercultural sensibility value on the Gojek “GO-INTERNATIONAL” video. The results indicate four stages such as minimization, acceptance, adaptation, and integration. This ad shows the bonds found in different cultural backgrounds and the ethnorelativism of Gojek drivers towards Goviet drivers.
TINJAUAN PERAN KOMUNIKASI KELUARGA PADA KINERJA PUBLIC RELATIONS MELALUI KONTEN LAMAN RESMI MEDIA DARING KPPPA Rustono Farady Marta; Joshua Fernando; Laurencia Steffanie Mega Wijaya Kurniawati
Jurnal Komunikasi Pembangunan Vol. 18 No. 01 (2020): Februari 2020
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (945.52 KB) | DOI: 10.46937/18202028620

Abstract

Penelitian ini bertujuan melihat komunikasi KPPPA melalui situs resimnya dalam mengeduksi pembaca tentang peran pengasuhan dan peran kontrol dalam keluarga. Penelitian ini menggunakan teori peran komunikasi keluarga dari Beth A. Le Poire. Penelitian dilakukan dari Mei hingga Agustus 2019 dengan menggunakan metode analisis isi sistematik dari Berelson. Temuan dari penelitian ini adalah KPPPA telah memproduksi artikel-artikel di situs resminya secara seimbang mengenai peran pengasuhan dan peran kontrol dalam keluarga, namun situs resmi KPPPA sendiri belum dapat menjaring pembaca secara luas. Dapat disimpulkan bahwa humas KPPPA telah tepat dalam memproduksi konten mengenai komunikasi keluarga.
Online Marketing Strategy Analysis of PT. Bagus Trans Wisata Kevin Benedict Lesmana; Rustono Farady Marta; Sugeng Wahjudi
E-Journal of Tourism Volume 8 Number 1 (March 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v8i1.70278

Abstract

The tourism industry is one of the largest industries in the world, including Indonesia. So it is said that this industry has a considerable influence, so that it can be ascertained that this is an opportunity for a business. The large number of existing social media makes marketers have to see an appropriate and broad target. Based on this, marketers must be fully prepared with the selection of media, certain efforts and ways to attract consumers. PT. Bagus Trans Wisata has used new media as a channel in promoting its travel products. One of the new media used, namely Facebook, the use of this new media is one proof of the success of a well-known company name throughout Indonesia. New media is a new form of social media used by the public, considering that conventional media is less effective in conveying mass messages. This paper aims to examine marketing strategies through social media at PT. Bagus Trans Wisata. This research uses descriptive research with a qualitative approach which aims to identify, describe and explain the actual situation related to the marketing strategy undertaken by the service company PT. Bagus Trans Wisata Tour & Travel Jakarta. Keywords: online, marketing, tourism, travel
Pelibatan Lembaga Keuangan Daerah di Jawa Tengah untuk Meningkatkan Kepemilikan Sarana Sanitasi Layak Silva Liem; Hana Panggabean; Rustono Farady Marta; Clara R.P. Ajisuksmo
Jurnal Kebijakan Kesehatan Indonesia Vol 10, No 3 (2021): Special Issues
Publisher : Center for Health Policy and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jkki.69495

Abstract

Tidak memiliki jamban memaksa keluarga miskin buang air besar sembarangan (BABS). Hal tersebut meningkatkan risiko terjadinya masalah gizi kronis sehingga mengakibatkan terhambatnya pertumbuhan pada anak (stunting), yakni tinggi badan anak lebih rendah atau pendek (kerdil) dari standar usianya. Opsi kredit jamban keluarga tersedia bagi keluarga miskin yang belum mampu membangun sarana sanitasi dasar ini. Namun, kurangnya promosi dan karakter calon nasabah mengakibatkan sedikit lembaga keuangan yang menawarkan kredit jamban. Berbagi peran dengan stakeholders terkait untuk menerapkan fitur kredit yang lebih ‘ramah’ bagi keluarga miskin serta penyediaan insentif diharapkan dapat meningkatkan kepemilikan jamban melalui keterlibatan lembaga keuangan.
PERSUASIVE AND EDUCATIVE ADVERTISING CONTENT OF QUICK RESPONSE CODE INDONESIAN STANDARD IN PANDEMIC ERA Evelyn Kristanti; Rustono Farady Marta
Jurnal Ilmu Sosial dan Humaniora Vol. 10 No. 2 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish-undiksha.v10i2.34474

Abstract

The digital payment system had increased rapidly, especially when Corona Virus Disease (COVID-19) entered Indonesia. Increasing technological advances have shifted people's preference towards cashless transaction activities. These days, money is known to have spread viruses such as COVID-19. In order to support the National Economic Recovery program, Bank Indonesia (BI) developed Contactless QRIS, which allows users to make contactless payments with merchants during the COVID-19 pandemic. BI positions its products in the eyes of consumers by using the internet and YouTube social media as a platform that plays a vital role in framing society's paradigm towards a reality, thus influencing people's attitudes. The research problem is aimed to know and analyze the content analysis of advertising "Using Contactless QRIS Practically" on the BI YouTube channel. This study aimed to analyze the content of BI advertising entitled "Using Contactless QRIS Practically." Researchers used Means-End Chain (MEC) Theory. This study used descriptive qualitative research with the content analysis method. The research has shown that based on content analysis, this advertising was persuasive and educative.
Co-Authors AA Sudharmawan, AA Abdul Haris Achmad Jamil Achmad Rifai RC, Achmad Rifai Adhitya, Galant Nanta Aditya Kumar Shukla Adrianmovich, Mochammad Zlatan Afifah, Hanan Karunia Afriliana, Vio Amandini Agus Daniar Agus Nuryatin Agustina, Anna Agustinus Rusdianto Berto Agustinus, Ferdinand Ahmad Hariyadi, Ahmad Ahmad Syaifudin Ahmad, Rosmalia Alessandro Kurniawan Ulung Aliagan, Isiaka Zubair Almuntarizi, Almuntarizi Alvin Alexander Prasetya Amanda, Mercedes Amanda, Mercedes An Nur, Fitrinanda Andreas Lumampauw Andriyani, Monica Angelia Sampurna Anggreni, Likha Sari Angreani, Natasia Antonius Nesi Anwar Sutoyo Arlis Muryani Arni Ernawati Asmara, Shenja Nanta Asrofah Asrofah Astuty Astuty, Astuty Augustine, Liesta Aulia, Rifa Auria, Tifani Rizki Awalya Awalya, Awalya Ayudia, Alda Marsya Azizah, Septi Nur Azman Azwan Azmawati Azzahra, Adinda Febriyan B. Wahyudi Joko Santoso Baehaqi, Imam Baihaqi, Aufa Izzudin Bakti, Hari Bangun, Nurlina Benedicta Yovi Claudia Bernard Danu Kristianto Beryl Gandakusumah Borges, Serilio Verdial Maria Cahyani, Galuh Changsong Wang Changsong Wang Chinmi, Maichael Chinmi, Maichel Cholifah, Cholifah Christian, Thomas Christiani, Resistia Friska Christina, Christina Christina, Selly Clara R.P. Ajisuksmo Claudia, Benedicta Yovi Cong, Phang Kerry Cosmas Gatot Haryono Cut Meutia Karolina Dabukke, Fatrica Ivana Damayati, Anindita Denise Monica William Monica William Denny Putra Jayanegara Desy Ratnasari Desy Ratnasari Devi Jatmika, Devi Dewis, Meilia Dina Amalia DINDIN DIMYATI Dini Agustina Dwi Sasongko, Yohanes Probo Dwijatmiko, Heru Dwijatmiko, Heru Dwijayanti, Risqi Inayah Edi Astini Su’udi, Edi Astini Edo Prasetyo Eka Perwitasari Fauzi Ekayanthi, Daesy Endah Dyah Wardani Endah Murwani Engliana Engliana, Engliana Erna Zuni Astuti Ety Syarifah, Ety Evelyn Kristanti Fadhilla, Deva Naufal Fathur Rahman Fathur Rokhman Fatiha, Raisha Aulia Febryan Kurniawan Fernandes, Maristela Julia Fernando, Joshua Fitri Murfianti Frederikus Fios Gandakusumah, Beryl Gatcho, Al Ryanne Gabonada Goma, Nurhalisa Sy Guru, Elisabet Gustina, Fenti Hadi, Sholihul Hakim, Lulu Nadya Halim Agung Halim, Umar Halla Puspita Yuri Hana Rochani Gustasari Panggabean Handoko, Liliek Hanifatusholihah, Hanifatusholihah Hari Bakti Mardikantoro Hariyanti, Nunik Harliyono, Maria Harry Harry Harry, Harry Hartanto Jahja Haryadi - Hasan Sazali Hayat, Nahrul Hayati, Itsnaini Nur Hendrawan, Ian Herawati Herawati Heri yanto Herman J.Waluyo, Herman Hermanto, Febe Oriana Hidayat, Endik Hilarius Bambang Winarko, Hilarius Bambang Hilda Yunita Wono Himawan, Adi Himawan, Muhammad Noor Rahman I Gede Wisnu Satria Chandra Putra Ida Zulaeha Ignatia Evelyn Susanti Sitompul Ignatius Cahyanto Imaliya Imam Baehaqie Imam Baehaqie Irin Mirrah Luthfia ISKANDAR Iskandar Iskandar Iskandar, Hari Istriwati, Enita Ita Suryani Iwan Hermawan Jarata, Jesus Rafael Boado Jean Sierjames Rieuwpassa Jingga, Jingga Jouns Candy Felice Lang Jouns Candy Felice Lang Julia Loisa Junida, Isma Kartono, Miranda Millian Kenny Kevin Benedict Lesmana Kezia Yohanes Kherin, Kherin Khoerunisa, Asti Khoiruddin Muchtar Krisbiono, Agung Dias Kristanti, Evelyn Kristianto, Bernard Realino Danu Kuniawati, Laurencia Steffanie Mega Wijaya Kurniasari, Nani Kurniawan, Febryan Kurniawan, Johannes Kurniawati, Laurencia Steffanie Mega Wijaya Kurniawati, Laurencia Steffanie Mega Wijaya Kusworo, Andy L-Islami, CA Bunia Laksono, Tegar Dwi Lang, Jouns Candy Felice Laurencia Steffanie Mega Wijaya Kurniawati Laurencia Steffanie Mega Wijaya Kurniawati Laurencia Steffanie Mega Wijaya Kurniawati Laurensia, Bella Le Duc, Anthony Lenga, Klemens Maksianus Liem, Silva Liesta Augustine Lieta Septiarysa Litasari Widianingsih, Litasari Luahambowo, Melkisedek Lubis, Efiana Helfrida Luh Putu Ratna Sundari Lukas, Theresia Lukman, Steven Leo Naryi Lumampauw, Andreas Luthfiani, Elma Maemonah, Maemonah Mafaza, Sofia Maichel Chinmi Manalu, Tifani Dianisya Mandaru, Silvania Stella Epiphania Maria Anggreini Grace Kelly Habeahan Maria Borges, Serilio Verdial Maulida Laily Kusuma Wati Meifida Ilyas Mellasanti Ayuwardani Menayang, Alfred Pieter Merry Agustina Meta Sya Meta Sya Michael Chinmi Michelle Michelle Michelle Michelle Mijan, Rohana Mila Roysa, Mila Mimi Mulyani Misnawati, Desy Modesti Triasrini, Fransiska Mohd Sofian, Muhammad Raqib Monica, Nisa Monika Sri Yuliarti, Monika Sri Mufid Salim, Mufid Muh Bahruddin Muhamad Isnaini Muhamad Isnaini Muhammad Iman Adi Perkasa, Muhammad Iman Adi Muhammad Isnaini Muhammad Japar Muhammad Rayhan Murti, Desideria Cempaka Wijaya Musriyono, Anna Ardiyani Muthmainah, Syifa Salmah Muttaqin, Nufi Azam Nafia, Fikriana Naili Rohmah, Naili Nantu, Marselina Yosefina Naseer, Moazzam Natasia Angreani Neldy Lesilolo Nicodemus Koli Nindyta Aisyah Dwityas Ninuk Sholikhah Akhiroh Nisa, Ainun Nobertus Ribut Santoso Noviarti Noviarti, Noviarti Novita Sari Nufindra, Ardin Nur Faizah, Ati Rizki Nur Faizah, Ati Rizki Nurhakki Nurhalisa Nurhayati Nurhayati Nurhayati, Kristina Nurhayati, Kritina Nurul Hidayat Octavia Putri Tjajadi Octavia Putri Tjajadi Olivia, Helen Pamungkas, Betty Tri Pangabean, Hana Paniya, Paniya Pebri Dwi Lesmono Nugroho Permana, Achmad Taufan Prakoso, Teguh Budi Pudji Muljono Puspitasari, Eka Harum Puspitasari, Hestri Afri Putri, Ayu Faizah Putri, Shalfa Zahra Amanda Putri, Triana Putri, Yessi Mareta Andari Putriyanti, Lina Qomarullah, Dian Qudratullah, Qudratullah Rafiqoh, Eva Rahayu Pristiwati Rahayu, Caswin Rahayu, Caswin Rahayu, Imaniah Kusuma Rahmadani, Rina Rahmania, Sofi Aulia Rahzanie, Risha Devina Rajagukguk, Solten Ralvin Januar Wijaya Rama Kertamukti Rara Ririn Budi Utaminingtyas Rashid, Sabrina Mohd Ratih Kurnia Hidayati Regina Caeli Cahaya Tarsisty Resa Nurul Fahmi, Resa Nurul Rewindinar, Rewindinar Reynaldi, Reynaldi Riena F. Telussa Rieuwpassa, Jean Sierjames Rifa’i, Achmad Rifandi, Teguh Rifani, Athaya Aurellia Rifa’i, Achmad Rini Lestari Rismi Juliadi Rizki Briandana Rizkiansyah, Rio Anugrah Rokhana, Daning Wahyu Romaria, Gustina Rosario, Teresa Metta Rosdian, Erwin Dwi Sabna Rustanta, Agustinus - Ruth Florencia Simanjuntak Ruth Florescia Simanjuntak Ruvianto, Alit Widi Ruvianto, Alit Widi Saliman Saliman Samantha Tandranegara Samosir, Ricky Fhernando Sampurna, Angelia Samsudi . Samsudin Samsudin Sandi, Fitriana Sandy Alifiansyah Santi Pratiwi Tri Utami Santoso, B. Wahyudi Joko Santoso, Bernardus Wahyudi Joko Sarah Harun, Margaretha Catherine Sarasati, Fitri Sari Mudhita Sari, Adinda Permata Sari, Desi Novita Sarno Sarno Sa’adah, Hamlatus Sendy Setiawan Septiarysa, Lieta Septina Sulistyaningrum Setiadi, Adrian Bintang Setyabudi, Kelian Wulandari Shanty Sudarji, Shanty Sigit Saptono Silva Liem Silvia Pristianita Siregar, Sri Rachmawati H. Sitanggang, Hot Junita Siti Nurjanah Sitinah, Sitinah Sitorus, Sandra Marissa Siyam, Sahrul SM, Umar Abdur Rahim Solihin, Mohammad Sri Eka Sadriatwati Sri Hesti Sri Rahayu, M. Fransiska Sri Wahyuni Sari Su’udi, Edi Astini Sudarsono, Achmad Budiman Sudiyati Sudiyati Sudiyati, Citra Amelia Sugeng Wahjudi Sujana Joko Sukardi, Cindy Fransisca Sukarismanti Sulaiman Girivirya Suminto A. 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