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Pengaruh Flash Sale, Voucher Gratis Ongkir dan Star Seller Terhadap Keputusan Pembelian Konsumen di Platform Shopee (Studi Kasus Konsumen Shopee di Kota Malang). Muhammad Efendi; Nur Hidayati; Kartika Rose Rachmadi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract The development of e-commerce in Indonesia has driven increasingly fierce competition among digital platforms to attract consumer attention and interest. Shopee, as one of the largest e-commerce platforms, implements various promotional strategies, such as flash sales, free shipping vouchers, and the Star Seller label, to influence consumer purchasing decisions. Based on these conditions, this study aims to analyze the influence of flash sales, free shipping vouchers, and the Star Seller label on consumer purchasing decisions on the Shopee platform.This study used a quantitative approach with descriptive methods. Data were obtained by distributing questionnaires to 95 Shopee user respondents in Malang City, selected using a purposive sampling technique. The collected data were analyzed using multiple linear regression. The results show that flash sales, free shipping vouchers, and the Star Seller label simultaneously have a positive and significant influence on consumer purchasing decisions. These findings suggest that appropriate promotional strategies and consumer trust in sellers play a crucial role in driving online purchasing decisions. Keywords: Flash Sales, Free Shipping Vouchers, Star Seller, Purchasing Decisions, Shopee 
The Effect of Market Orientation And Entrepreneurship Orientation on Marketing Performance Mediated By Marketing Capability (A Study of the Furniture Industry in Probolinggo Regency) Salman AL Farizy; Nur Hidayati; Siti Asiyah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9226

Abstract

The purpose of this study is to examine the effect of market orientation and entrepreneurial orientation on marketing performance through marketing capability (a case study in the industry in Probolinggo Regency). This study uses a quantitative approach with primary data from 73 respondents collected using purposive sampling. The analysis tool used is SEM-PLS with SmartPLS software. The results show that market orientation and entrepreneurial orientation have a significant positive effect on marketing capability, but market orientation and entrepreneurship have no direct effect on marketing performance. Marketing capability has a significant positive effect on marketing performance. Furthermore, market orientation and entrepreneurial orientation through marketing capability have a significant positive effect on marketing performance. The results of this study indicate the importance of improving market orientation and entrepreneurial orientation to build marketing capability, while marketing capability can enhance marketing performance. Further research is expected to use broader variables such as product innovation, product quality, and price.
Co-Authors , Soebiyanto , Sumardiyono , Sunardi Aat Ruchiat Nugraha Abd Muis ABDUL ROKHMAN Abdul Rokhman Abdullah Syakur Novianto Abu Talkah Achtaar, Muhammad Zakki Al Adiba, Farah Aditya Ahmad Fauzi Adiyani, Novasa Afandi, Faisal Fari' Afi Rachmad Slamet Afi Rachmat Slamet Afif Afghohani, Afif Afrianto, Dadang Afriyani, Luvi Dian Agung Nugroho Agus Salim Agus Tri Purnomo Agus Triyono Agustina, Iin Ahmad Jauhari Ahmad Muhammad Ahmad Waliuddin Ady Zia Ahmad Zain Sarnoto Aldia, Melani Adinda Putri Aldianti, Elfa Alfi Septina Alfi, Ahmad Fauzan Alfian Budi Primanto Alfiana, Ina Alfiansyah, Zamzami Reza Alga, Muhammad Lutfie All Habsy, Bakhrudin Amanda, Ristia Laura Amelia, Annisa Amiati Amin, Muhammad Sirojuddin Andhinilarasati, Andhinilarasati Andi Normaladewi Anggraeni, Fitri Dwi Anggraini, Risma Ani Ervin Churoida Aprilia Pangesti, Dian Argadia, Oka Ari Purwanti Aria Dusu, Syahrul Angelo Arida, Ririn Wahyu Ariefah Yulandari Arif Tri Widiyatmoko Arif Widodo Arini Fitria Mustapita Arini Maulidiyah Arsyianto, Muhammad Tody Assagaf, Nurul Syifa Astuti, Esti Widya Aulia Rahmawati, Aulia Auliah, Fadilah Aulyana, Rizca Aviv Patul Kholifah AY, Agung Yannesa Bahtiar, Hariman Bambang Tjahjono Basalamah, Muhammad Ridwan Basir, Badirun Bastomi, Mohamad Bela Ayu Pramudita Bondan Subagyo Borman, M.Syahrul Brilianti, Wahyu Annisa Mega Brillianti, Sabrina Fatimah Bushiri, Moh. Imam Buslin, Muhammad Cahyani, Meilinda Nur Cahyaningrum, Dwi Annisa Carli Carli Christina, Mega Aulia Cici Nurfia Dadang Kusbiantoro, Dadang Dalimunthe, Fauziah Dani, Muhamad Darmawan, Hanafi Arif Darmurtika, Linda Ayu Deviana, Alfiana Dewanto Dewanto Dewi, Eryantri Chintya Deya Nur Havidtar Murti Aqsa, Febryvia diah ayu Dian Kusumawardani Dianingrum, Sinta Dwi Handayani Dwi Putri Rusman, Ayu Eko Saputra Elly Nafida Faza Enjliana, Enjliana Eris Dianawati Eris Dianawati Erna Andriyanti Fadhilaturrohmah, Hilda Fadjar Harimurti Fadzil, Huda Fahrurrozi Rahman Fahrurrozi Rahman Faizin, Moh. Fajariah, Nuraidya Farida, Eka Fathur Rahman Fatra, Sintia Ifadatul Aulia Fauzarudin, Rifiyan Fa’iqoh, Fina Hilyah Febranti, Fera Erika Febriani, Rahma Febriyani, Suci Ferdinand, Alang Ade Fifi Rusiliyanti Firnanda, Rara Ayu Fitria, Nessa Rahma Fitriawan, Andika Happy Fitriyah, Farihatil Fransisca, Yulia Gimin Gimin Gregorius Prima Indra Budianto, Gregorius Prima Indra Gunawan, Lucia Sincu Gutomo, Gutomo Hafid Aditya Pradesa Hafizah, Dila Auli Hakeke, Yarul Halim Anshor, Abdul Hammam, An’im Hanafi , Aprelia Afidatul Hanafi, Aprelia Afidatul Hanafi, Roy Handayani, Subyati Furi Haniarti, Haniarti Hanif, Rifki Hariawan, Bima Pratama Hartoko, Indra Viki Hartono Hartono Hasan Asari Hasyim, Muhammad Wasful Hayun Manudyaning Susilo Hendrik Hendrik Hernanik, Nova Dwi Herry Purnama, Herry Hidayati, Nur Fauzatul Hsb, Puja Syahrini Huda, Bias Miftahul Huda, Miftakul Humairah, Ratin Ida Baroroh, Ida Ifa Safira Ifandari Ifandari Iin Agustina Ilham Kuncahyo, Ilham Ilmatul Horijah Ilwandri, Ilwandri Imamah, Istianatul Irawan, Richard Jimmy Irayanti, Irma Irianto, Ahmad Fajar Irianto, Sugeng Ismawati, Nunung Isnulsari, Melly Isro’iyah, Latifatul Iswandi Iswandi Iswardani, Ratih Ita Athia Jaffan, Jacky Jamilah, Mar'atun jannah, lailatul Jannah, Nabilah Miftachul Janu Saptari, Janu Jatmiko, Udik Jenie Palupi Jorkasi, Zuraida binti Julyana, Devy Junaidi Arsyad, Junaidi Kamaratih, Azzahra Ardya karman karman Kartika Rose Rachmadi Kevin Johan Delaris Putra Khalikussabir, Khalikussabir Khasanah, Nur Uswatun Khoiruddin, Wahib Kholifatul Khasanah Kiki Dwi Ruliyana Kinasih, Raniah Lintang Koichi Yamamoto, Koichi Kristanti, Dian Kristianti Arum Murdayah Kusmiyati Kusmiyati Kusnadi Kuspandi Putra, Yupi Kusumaningarti, Miladiah La Ode, Yudi Matra Lailah, Kumil Lallo, Polina Larasati, Fieka Phedy Lili Nur Indah Sari Lilis Maghfuroh Lulut Sasmito Lutfihani, Sri Aninda Heptya M. Alaika Nasrulloh M. Ali Fikri M. Khoirul Anwarudin Broto Suharto Mafrudhoh, Zahrotul Maghfiroh, Laela Khomisah Mahardira Dewantara Mahayana, Argoto Mahendra Widyartono Malik Musthofa Manshur, umar Mardiati Mardiati Marga, Aktasyah Sanghika MARGARETHA, PUSPITA Marsaoly, Chairunisa Ta Marwan Effendy Mashudi, Sugeng Maymanah, Bahjatul Mei, Nining Yus Meista Bambang Wahyu Saputri Melvy Wattimena, Riles Miftahul Jannah Miftahul Jannah Millaningtyas, Restu Moh Andy Pamungkas Mohamad Makrus Mohammad Arif Firmansyah Mohammad Khafid Al Ayyubi Muchtar, Warni Mudrifah, Mudrifah Muhammad Abdurrahman Munir Muhammad Efendi Muhammad Irfan Muhammad Irfan Muhammad Khoirul Anwarodin Broto Suharto Muhammad Rais Wathani Muhammad Shodiq, Muhammad Muhammad Solihin, Muhammad Muhammad Wasful Hasyim Muhammad Zulfikar Muhammad, Saiful Mujiburahman, Muhammad Mujiburohman, Muhammad Muliawan Nur, Amri Munthe, Anggi Ramadan Murwanti Muskhofah Oviyanti Muslimin, Nurul Mustika, Nisa Mutmainah, Izrotul Ally Muttaqien, Zaenul Nadie Fatimatuzzahro Nafia, Ilma Nafi’ah, Dzakirotun Nailul Fawaid Nani Hartati Naser, Ahmed Nelly Astuti Ningtyas, Cahya Retna Nisak, Iif Hilyatun Novitasari, Fadilla Aulia Dwi Nur Fatimah Nur Latifah, Nur Nurina Happy Nurkafidz Nizam Fahmi Nurkholisoh, Aliya Nurlita, Octavia Ira Nurrohmah, Siti Husna Nurul Qomar Nuryati, Tati Nuzila, Firdausi Fauziyatin Octavia Ira Nurlita Othman, Hamidah Pakpahan, emma martina Pardiman Pardiman Phutthikhamin, Nichapatr Pranasari, Shafa Afia Nanda Andya Prasasti, Anin Prasetiyo, Muhammad Prasetyo, Eggy Juan Prastiwi Sriwijayanti, Ribut Pratama, Joni Yoga Pratiwi, Erina Pratiwi, Rohmania Citra Ayu Pratiwi, Yossy Retna Purnomo, Agus Tri Puspitasari, Desy Puspitasari, Titi Putranto, Kristian Vico Putri, Fadilah Adheyanti Arifin Putri, Farisa Adinda Putri, Hana Maylinda Putri, Ika Amalia Putriaji Hendikawati Rabun, Jaka Aris Rahmatullah, Rizqi Rahmawati Rahmi, Siti Rafika Ramadhina, Alisyah Putri Rambe, Ahmad Yahdil Fata Ramdany, Kalfin Ratna Dewi Ratna Tri Hardaningtyas Restu Millaningtyas Ridwan, M. 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Khoirul Anwarudin Broto Sukini, Sukini Sukman Sukman Sukman, Sukman Sulpiana Sumardiyono Sumardiyono Sumiharsono , Rudy Sunardi Sunardi Sunarto Sunarto Sunaryo, Hadi Supriyanto supriyono, Rachmad Bagas Yahya Supriyono, Yahya Suputra, Adi Suqiyah Musafaah Sutanto Sutanto Sutikno, Sigit Syafa’ah, Nailus Syafriza, Azizatul Alif Sya’roni, Mohammad Syuroyyah, Chalimatus Tambunan, Mhd Tafsir Tanjung, Miftah Daud Tanjung, Miftah Daut Tantri, Diah Ima Novia Taufiqurijal, Ahmad Thasim, Sukmawati Timotius Anggit Kristiawan Titiek Puji Astuti Tongam E Panggabean Totok Prasetyo Tri Rijanto Trisniarti, Susanti Tristanty, Anggie Ayu Isra Triwahyuni , Eges Triyani Capeg Hadmandho Ubaidillah Ubaidillah Ubudiyah, Masunatul Ulandari, Sintia Ulfiana, Alfa Ulum, M. Showi Nailul umah, khoiroh Ur Rahmah, Anisa Usman Usman Uswatun Hasanah Vianita, Rani Vinami Yulian Violita, Vira Virgianti Nur Faridah, Virgianti Visabilillah, R. Azzahara Vrianda, Nova Wagiya Wagiya, Wagiya Wahab, Abdul Aziz Wahyuningtyas, Novianur Waluyo Budi Atmoko, Waluyo Budi Wanti, Nur Aulia Silvia Wantu, Hasyim Mahmud Wargianto Wattimena, Riles Melvy Wibowo, Teguh Setiawan Wicaksono, Agung Prasetyo Nugroho Widodo, Ugen Cahyo Wijayanti, Aida Ratna Wijayanti, Berly Windi Astuti, Riska Wiwin Narti Wiyanto - Wulan, Aisyah Dwi Fajar Wulandari, Rosi Wulansuci, Ghina Yacobus, Aryono Yani, Mutiara Firda Yani, Pitri Yeni Purwitosari Yuanita Syaiful Yulia, Fadila Hilma Yuliati, Rosa Yusfany, Andi Zaed, Ali Zahiroh, Lu'lu'atuz Zahrotul Mafrudhoh Zahrotul Nadiah Zainal Arifin Zainal Asril Zakaria, Abd Razak Zaman, Delfian Zamzam, Nurali Agus Najibul Zia, Ahmad Waliuddin Ady zulfa, indana Zulkarnain, Ismail Abdurrozzaq Zulkifli Zulkifli