Articles
An Analysis of the Influence of Discounts, Promotions, and Consumer Trust on Purchasing Decisions of Shopee Application Users (Case study of Management Study Program Students Class of 2021, Mandalika Education University)
Sulaeman, Sulaeman;
Mujriah, Mujriah
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 8, No 1 (2024): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.58258/jisip.v8i1.6011
This research was conducted to find out how much influence Discounts, Promotions and Consumer Trust have on Purchasing Decisions among Shopee Application Users among students at the Mandalika University of Education Management Study Program Class of 2021. This research uses multiple linear regression analysis methods to verify the influence of Discounts, Promotions and Consumer Trust which influence Mandalika Education University students' decisions in purchasing products on the Shopee application. The data used is primary data obtained from distributing questionnaires to 60 respondents. The results of this research show that there is a significant positive influence of discounts on purchasing decisions for Mandalika Education University students who use the Shopee application. There is a significant positive influence of promotion on purchasing decisions for Mandalika Education University students who use the Shopee application. There is a significant positive influence of Consumer Trust on purchasing decisions among Mandalika Education University students who use the Shopee application. There is a simultaneous significant positive influence of discounts, promotions and consumer trust on purchasing decisions among Mandalika University of Education Management Study Program Class of 2021 students who use the Shopee application.
The Influence of Brand Ambassadors on Brand Image and Purchase Decisions for Nike Shoes in Mataram City
Junarta, Harbyanto;
Sulaeman, Sulaeman
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 8, No 1 (2024): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.58258/jisip.v8i1.6013
This study intends to determine the impact of the brand minister on brand image and the choice to purchase Nike brand shoes in the city of Mataram. This kind of exploration includes cooperative examination because this research means to determine the impact or relationship between two or more factors. The factors in this research are brand minister, brand image, and purchasing choices. The information sorting technique used is a review test strategy. The population in this exploration is Mataram city residents aged > 18 years who have purchased Nike brand sports shoes as before, and chose to buy their own Nike shoes. Get the purposive testing test method, with complete examples of 100. The right poll goes directly to where the exploration is carried out. The information checking tool used is Multivariate. Relapse Investigation uses the Incomplete Least Square (PLS) strategy and is assisted by the smartPLS 3.0 information handling instrument.The research results show that (1) brand ambassadors have a significant influence on brand image. (2) Brand ambassadors have a significant influence on purchasing decisions. (3) brand image has a significant effect on purchasing decisions
Analysis of the Influence of Price, Service Quality and Location on Purchasing Decisions of Honda Brand Motorcycles at PT Daya Motor Selaparang Mataram
Alqifari, Ma’ruf;
Sulaeman, Sulaeman
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 8, No 1 (2024): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.58258/jisip.v8i1.6010
This research was conducted to find out how much influence price, service quality and location have on purchasing decisions for Honda brand motorbikes within PT Daya Motor Selaparang Mataram.The population used in this research were consumers who had purchased a Honda brand motorbike at PT Daya motor Selaparang, Mataram. The sample in this study consisted of 100 respondents and the technique used was a nonprobability sampling technique with an accidental sampling approach (sampling based on chance). From the results of the analysis, the indicators in this research are valid and valid variables. And the most dominant factor influencing purchasing decisions is the service quality variable with a regression coefficient of xx, then the price variable with a regression coefficient of xx and finally location with a regression coefficient of xx. The dependent variable in this research is quite good at explaining the independent variable (purchasing decisions). The author's suggestions are for motorbike things that have been assessed by consumers and correct things that are not good in the opinion of consumers.
PENDAMPINGAN MASYARAKAT DALAM PENINGKATAN PRODUKSI BAWANG MERAH MELALUI PENERAPAN GOOD AGRICULTURE PRACTICE
Sulaeman, Sulaeman;
Nasir, Burhanuddin;
Lasmini, Sri Anjar;
Monde, Anthon;
Yunus, Mohammad
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 6 (2023): INOVASI PERGURUAN TINGGI & PERAN DUNIA INDUSTRI DALAM PENGUATAN EKOSISTEM DIGITAL & EK
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37695/pkmcsr.v6i0.2053
Bawang merah termasuk salah satu komoditi unggulan daerah Sulawesi Tengah. Pengembangan bawang merah oleh petani masih dilakukan secara konvesional dengan penggunaan pupuk anorganik dan pestisida kimia yang tidak sesuai dengan rekomendasi. Untuk mengurangi pemakaian pupuk anorganik dan pestisida kimia sintetik dapat dilakukan dengan penerapan good agriculture practice (GAP). Permasalahan yang dihadapi oleh kelompok tani mitra dalam menerapkan teknik budidaya bawang merah sesuai standar GAP adalah kurangnya pengetahuan dan ketrampilan petani dalam menyiapkan sarana produksi berbasis organik yang diperlukan dalam budidaya bawang merah yang sesuai dengan GAP. Program pengabdian kepada masyarakat ini bertujuan untuk mendampingi masyarakat dalam menerapkan sistem pertanian yang baik (good agriculture practice, GAP) untuk meningkatkan produktivitas bawang merah sebagai salah satu komoditi unggulan daerah Sulawesi Tengah. Metode yang diterapkan adalah pelatihan (training), demonstrasi demplot percobaan, dan pembinaan terhadap kelompok tani mitra yang dilaksanakan dengan pendekatan Participatory Rural Appraisal (PRA). Hasil pelaksanaan program pengabdian kepada masyarakat memperlihatkan adanya peningkatan pengetahuan dan ketrampilan peserta terutama dalam penyiapan sarana produksi khususnya pupuk organik dan pestisida nabati dan dapat menerapkan teknik budidaya bawang merah sesuai standar GAP yang dimulai dari penyiapan lahan sampai dengan cara budidaya yang baik dan benar sesuai dengan prosedur standar operasional budidaya bawang merah.
ANALISIS PENDISTRIBUSIAN DANA ZAKAT PRODUKTIF DALAM PENGEMBANGAN EKONOMI MUSTAHIQ
Nurhayati, Siti;
Sulaeman, Sulaeman;
Suherman, Acep
Community Services and Social Work Bulletin Vol 2, No 1 (2022): Community Services and Social Work Bulletin Volume 2 No. 1 2022
Publisher : Universitas Muhammadiyah Tangerang
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (818.178 KB)
|
DOI: 10.31000/cswb.v2i1.4788
This study aims to identify and explain the distribution of productive zakat funds in developing the mustahiq economy, especially those carried out by the National Amil Zakat Agency of Sukabumi Regency. To reveal these problems, researchers conducted research using qualitative methods with a descriptive approach. Where the data obtained through observation, interviews and documentation. Based on the results of the study, it shows that the distribution of productive zakat carried out by BAZNAS Sukabumi Regency is by using the Sukabumi Sejahtera program and realized by the Z-Mart (Zakat Mart) program. The form of assistance provided is in the form of product/goods capital assistance requested in accordance with the application for RAB which was prepared by the previous mustahiq. The mustahiq who received the program assistance admitted that they felt helped and felt an increase in both income and spirituality. Every mustahiq recipient of the program will be given an infaq box. This aims to raise awareness in the recipients of zakat will give infaq, and as evidenced by the collection of infaq from each mustahiq every month. In addition, in the distribution of productive zakat, there is also a mentoring process which aims for the Z-Mart program to run well.
PENGARUH BIAYA PROMOSI TERHADAP VOLUME PENJUALAN PADA PT KIMIA FARMA Tbk.
Yulia, Hana;
Sulaeman, Sulaeman;
H Suwiryo, Darmo
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 1 No. 2 (2020): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37150/jimat.v1i2.981
Promotion is one of the variables of the marketing mix is very important that the company implemented in marketing their products. Without the existence of promotional products received less attention from consumers. Target promotion can be achieved if the company allocates adequate promotional costs and with the cost of the promotion is expected to help the company achieve higher sales volumes. The purpose of this study was to determine the effect of promotion cost on the sales volume. Samples taken in this study was obtained from the financial statements PT.Kimia Farma Tbk. This study used a simple linear regression analysis method, t-test with 5% significance. The results of the analysis has been known that the cost of promotional effect on sales volume partially.
PENGARUH LABA BERSIH DAN ARUS KAS OPERASI DALAM MEMPREDIKSI ARUS KAS OPERASI MASA MENDATANG
Septiana, Amanah;
Alamsyah, Sakti;
Sulaeman, Sulaeman
COMPETITIVE Vol 7, No 1 (2023): Competitive Jurnal Akuntansi dan Keuangan
Publisher : Universitas Muhammadiyah Tangerang
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31000/competitive.v7i1.4698
This study aims to determine the effect of net income and operating cash flow in predicting future operating cash flows. The variables used in this study are net income, operating cash flows, and future operating cash flows. This research was conducted in manufacturing companies in the consumer goods industry sector listed on the Indonesia Stock Exchange (IDX) for the 2017-2019 period as many as 22 companies. The sampling technique in this study used a non-probability sampling method with a purposive sampling technique. Analysis of the data used is non-parametric with multiple linear analysis. With the results of the study, Net Profit has no effect in predicting future operating cash flows with a significance of 0.190 > 0.05 and tcount < ttable (1,338 < 2.037), Operating Cash Flows have a negative effect on predicting future operating cash flows with a significance of 0.000 < 0.05 and tcount > ttable (-3.949 > 2.037), and net income, cash flow has a simultaneous effect in predicting future operating cash flows with a significance of 0.001 < 0.05 Fcount 8.255 > Ftable 3.29. Keyword : Net Profit, Operating Cash Flow, Predicting Future Operating Cash Flows
ANALISIS PENDISTRIBUSIAN DANA ZAKAT PRODUKTIF DALAM PENGEMBANGAN EKONOMI DAN PENINGKATAN PENDAPATAN MUSTAHIQ
Nurhayati, Siti;
Sulaeman, Sulaeman;
Suherman, Acep
COMPETITIVE Vol 7, No 1 (2023): Competitive Jurnal Akuntansi dan Keuangan
Publisher : Universitas Muhammadiyah Tangerang
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31000/competitive.v7i1.4796
This study aims to identify and explain the distribution of productive zakat funds in developing the mustahiq economy and income, especially those carried out by the National Amil Zakat Agency of Sukabumi Regency. To reveal these problems, researchers conducted research using qualitative methods with a descriptive approach. Where the data obtained through observation, interviews and documentation. Based on the results of the study, it shows that the distribution of productive zakat carried out by BAZNAS Sukabumi Regency is by using the Sukabumi Sejahtera program and realized by the Z-Mart (Zakat Mart) program. The form of assistance provided is in the form of product/goods capital assistance requested in accordance with the application for RAB which was prepared by the previous mustahiq. The mustahiq who received the program assistance admitted that they felt helped and felt an increase in both income and spirituality. Every mustahiq recipient of the program will be given an infaq box. This aims to raise awareness in the recipients of zakat will give infaq, and as evidenced by the collection of infaq from each mustahiq every month. In addition, in the distribution of productive zakat, there is also a mentoring process which aims for the Z-Mart program to run well.
HUBUNGAN PERSONAL HYGIENE DENGAN PENYEMBUHAN LUKA PERINEUM PADA IBU NIFAS DI WILAYAH KERJA UPT PUSKESMAS KARAMAT T KAB. BOL
Hasnidar, Hasnidar;
Fitriani, Fitriani;
Sulaeman, Sulaeman;
Tahir, Muhammad;
Laela, Nur
SAKTI BIDADARI (Satuan Bakti Bidan Untuk Negeri) Vol 7 No 2 (2024): September 2024
Publisher : Universitas Islam Madura
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31102/bidadari.2024.7.2.99-106
Masa nifas dimulai setelah plasenta lahir dan berakhir ketika alat-alat kandungan kembali seperti keadaan sebelum hamil berlangsung selama 6 minggu atau 42 hari. Asuhan kebidanan masa nifas adalah untuk menghindari/mendeteksi adanya kemungkinan perdarahan post partum dan infeksi. Tujuan penelitian ini untuk mengetahui hubungan antara personal hygiene dengan penyembuhan luka perineum pada ibu nifas di wilayah kerja Puskesmas Karamat. Metode penelitian : Penelitian ini merupakan jenis penelitian kuantitatif dengan menggunakan desain retrospektif. Jumlah sampel dalam penelitian ini sebanyak 38 orang dilakukan pada tanggal 19 Agustus - 19 September 2023. Tekhnik pengambilan sampel adalah total sampling. Analisis bivariat menggunakan Uji Fisher’s Exact diperoleh nilai p-value = 0,000 (p<0,05). Maka dapat disimpulkan bahwa ada hubungan personal hygiene dengan penyembuhan luka perineum di wilayah kerja Puskesmas Karamat. Kesimpulan : Ada hubungan personal hygiene dengan penyembuhan luka perineum. Hal ini dibuktikan dengan hasil Uji Fisher’s Exact diperoleh nilai p-value = 0,000 (p<0,05). Saran : Lebih meningkatkan mutu pelayanan sehingga dapat memberikan pelayanan yang lebih luas jangkuannya, termasuk pelayanan kesehatan pada ibu nifas atau dengan memberikan penyuluhan mengenai personal hygiene melalui KIE. Kata Kunci : Ibu nifas, Personal Hygiene, Penyembuhan luka perineum.
Diversifikasi Sumber Keuangan Perguruan Tinggi Melalui Pendirian Koperasi Syariah
Maulida, Minati;
Nabil, Muhammad;
Sulaeman, Sulaeman;
Gunawan, Muhammad Ali
JIOSE: Journal of Indonesian Sharia Economics Vol 3 No 2 (2024): September 2024
Publisher : Fakultas Syariah dan Ekonomi Islam Institut Pesantren Mathali'ul Falah
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35878/jiose.v3i2.948
The quality of higher education does not only talk about the Tri Dharma of Higher Education, but many other aspects that must be improved, including from the financial side. There needs to be diversification (diversity of financial sources) as an effort to improve the quality of education through other financial sources. One of the solutions that can be done is through the establishment of Sharia Cooperatives. This study aims to determine the effectiveness of diversifying financial resources of higher education through sharia cooperatives. The object of this research is STAI Ki Ageng Pekalongan. This research is descriptive research with a qualitative approach. The data collection techniques carried out are observation (observation), interviews, and documentation. The results of this research analysis conclude that through the establishment of sharia cooperatives in STAI Ki Ageng Pekalongan can help in diversifying financial resources. The presence of sharia cooperatives can reduce dependence on only one source of income and can be used to improve the quality of education at STAI Ki Ageng Pekalongan.