Articles
Analisis Sejarah Pemikiran Ekonomi Islam Pada Masa Nabi Muhammad SAW Sampai Masa Kontemporer
Estiana, Isni Nuriyah;
Fasa, Muhammad Iqbal;
Suharto, Prof
At-Tauzi : Jurnal Ekonomi Islam Vol 22 No 1 (2022): vol 22 no 1 / Juni 2022
Publisher : Pusat Studi Ekonomi Islam Sekolah Tinggi Ekonomi Islam Hamfara
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DOI: 10.37820/attauzi.v22i1.142
This article aims to explore Islamic economic thought in the era of the Prophet Muhammad until the contemporary era. Islamic economics is an economic system based on Islamic values based on the holy book of the Qur'an and hadith. The purpose of implementing Islamic economics is to create a civil society. Prophet Muhammad as a role model for all mankind in various aspects of life changed the economic system to bring good for all mankind. Before the Islamic era, the Prophet Muhammad served as a leader and messenger of God so that he changed the country's economic and financial system according to the Qur'an and hadith. Moreover, the Prophet Muhammad was the first pioneer to implement an Islamic economic policy. the first three schools of thought emerge, the Iqtishaduna school, the Mainstream School, and the critical alternative school. key word : Islamic Ekonomic, policy, prophet Muhammad, Mazhab Iqtishaduna; Mazhab Mainstream; Mazhab Alternatif-Kritis.
IMPLEMENTASI ETIKA ISLAM DALAM PEMASARAN PRODUK BANK SYARIAH
Putri, Azizah Aprilia;
Fasa, Muhammad Iqbal;
Suharto, Suharto
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 4 No. 1 (2025): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang
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DOI: 10.55883/jiemas.v4i1.60
Marketing personnel are the main means of connecting the company with consumers or are the spearhead of the company's business. For the banking world which is a profit-oriented business entity, marketing activities are already a main need and have become a must to be carried out, therefore marketers of banking products are required to be creative and innovative in carrying out marketing activities. This study aims to understand the behavior of Islamic bank marketers through the application of Islamic business ethics in marketing Islamic bank products in the city of Parepare. The results of the study show that the marketers of Islamic banks in the city of Parepare have fully implemented sharia values which are part of the concept of Islamic business ethics in their marketing activities. The application of Islamic business ethics to Islamic bank marketers is considered very appropriate. Islamic banks that have quality marketing personnel based on Islamic ethics can build a reputation for the success of Islamic bank development in Parepare
ANALISIS STRATEGI PEMASARAN SYARIAH DAN DAMPAKNYA TERHADAP MINAT PEMBELIAN KONSUMEN PRODUK HALAL
Khairunnisa, Riska;
Fasa, Muhammad Iqbal
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 3 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang
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DOI: 10.55883/jiemas.v3i3.69
This research aims to analyze the sharia marketing strategies implemented by business actors and their impact on increasing consumer purchasing interest in halal products. In this context, sharia marketing not only focuses on profit aspects but also on ethical and moral values that align with Islamic principles. The research results show that there are four marketing mixes in Islamic marketing: product, which emphasizes the quality and halalness of the product; price, which offers competitive prices without compromising quality; place, which includes the selection of strategic locations and efficient distribution; and promotion, which utilizes social media and digital marketing techniques to reach a wider consumer base. This research method uses a descriptive qualitative approach. In addition, this research uses secondary data such as articles, journals, books, research reports, and other information sources to gather important information
STRATEGI PEMASARAN PADA PLATFORM E-COMMERCE SHOPEE
Ismalia, Silfa;
Fasa, Muhammad Iqbal
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 3 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang
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DOI: 10.55883/jiemas.v3i3.72
The purpose of this study is to see how the Shopee e-commerce platform uses marketing strategies to increase its competitiveness and market share in Indonesia. Shopee, one of the largest e-commerce platforms in Southeast Asia, has managed to attract customers with a variety of innovative marketing strategies. Literature study methods and secondary data analysis from journal articles and related official publications are used in qualitative descriptive research. The results of the study show that Shopee uses several main strategies: aggressive in promotions, consumer loyalty programs through Shopee coins, successful digital marketing campaigns such as flash sales, discounts and free shipping, and Shopee affiliates. These strategies have proven successful in attracting new customers and retaining old ones. In conclusion, Shopee can increase sales and increase brand awareness by utilizing digital marketing strategies correctly. It is hoped that this research will be beneficial to other e-commerce companies as they create a successful marketing strategy.
ANALISIS STRATEGI PEMASARAN SECARA ONLINE UNTUK MENARIK MINAT BELI KONSUMEN
Palupi, Rosela;
Fasa, Muhammad Iqbal
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 3 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang
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DOI: 10.55883/jiemas.v3i3.73
Online shopping is increasingly in demand by various groups because of the various conveniences provided both in transactions and security. Each e-commerce merchant gives each other bonuses or discounts to attract customer interest. To build teamwork and share various experiences related to sales, it is not uncommon for many online traders to form a community. In fact, another advantage that online traders get is that they can carry out personalized marketing strategies. This personalization strategy is considered quite effective in finding consumers based on the messages sent by traders to consumers. However, basically everything that is done is done to increase sales results. The amount of sales results can be seen from the marketing performance carried out. Through this performance, it can be seen to what extent the trader's performance is in marketing goods. In this case, a trader is someone who plays an active role in sales. With a personalized marketing system, traders can estimate the goods needed by consumers. This research uses qualitative methods, in this type of research the findings are not obtained through statistical procedures or other calculations. The results of this research lead to the statement that online marketing communications and its new forms provide broader coverage, thereby promoting better advertising coverage. Through online marketing, brand development can be better than traditional marketing models. A well-designed website with high-quality information can meet customer needs and create more opportunities to provide significant value to its customers.
STRATEGI PEMASARAN DIGITAL, CITRA MERK, DAN LOYALITAS PELANGGAN TERHADAP PRODUK FASHION DI E-COMMARCE LAZADA
Rista, Nur;
Fasa, Muhammad Iqbal
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 3 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang
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DOI: 10.55883/jiemas.v3i3.76
This research investigates digital marketing strategies, brand image, and customer loyalty towards fashion products on Lazada e-commerce, a leading e-commerce platform in Indonesia. Researchers use a qualitative descriptive approach and literature study, a method of writing literature reviews from online applications such as Mendeley, Google Scholar and other online scientific applications. The aim of this research is to explain the importance of brand image for companies in business competition, to find out the level of brand image awareness among consumers so that they become loyal to the company and the products offered. Lazada, as one of the leading e-commerce platforms in Indonesia, faces major challenges in adapting and innovating their inventory marketing strategy to remain competitive.
STRATEGI PEMASARAN BANK SYARIAH DALAM MENINGKATKAN MINAT GENERASI MILENIAL MELALUI MEDIA SOSIAL
Wahyuni, Wahyuni;
Fasa, Muhammad Iqbal
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 3 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang
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DOI: 10.55883/jiemas.v3i3.78
This research aims to explore the marketing strategies implemented by Islamic banks to increase the interest of the millennial generation through the use of social media. The millennial generation, known as the digital generation and very connected to technology, is a potential target market for the banking sector, especially sharia banks. However, to attract millennials, Islamic banks must be able to adapt to their digital preferences and behavior. Through a literature study approach and secondary data analysis, this research identifies effective marketing strategies in increasing millennial engagement. The research results show that social media can be a very effective platform if used with the right approach, such as creating educational content, collaborating with influencers, and implementing interactive campaigns. In addition, this research underlines the importance of a deep understanding of millennial consumer behavior and the challenges faced by Islamic banks in communicating sharia values that are relevant to this generation. This research provides recommendations for Islamic banks in maximizing digital marketing strategies to attract the interest of the millennial generation.
STRATEGI PEMASARAN SYARIAH MELALUI MEDIA SOSIAL TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN PADA E- COMMARCE SHOPEE
Putri, Febby Mutiara;
Fasa, Muhammad Iqbal
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 3 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang
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DOI: 10.55883/jiemas.v3i3.79
This research discusses the rapid development of the times and globalization causing society's needs to increase. Marketing effectiveness is very important so that consumers know and are interested in the products the business is marketing. Marketing aims to increase product awareness among consumers so that financing is more efficient and targeted. This research aims to find out how sharia marketing strategies through social media affect customer satisfaction and loyalty on Shopee e-commerce. The method used is to use the approach used in this research is descriptive qualitative, which describes data from the research results obtained in more depth. One of the advantages of social media in marketing is that it has a lot of potential for use in a business. The important role of sharia marketing strategies through social media on customer satisfaction and loyalty on Shopee e-commerce
ANALISIS STRATEGI PEMASARAN SYARIAH TERHADAP KEPERCAYAAN NASABAH DI BANK SYARIAH INDONESIA
Efriyanti, Novia;
Fasa, Muhammad Iqbal
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 3 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang
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DOI: 10.55883/jiemas.v3i3.81
Banks are an important financial institution in a country, because banks at macro and micro levels will be able to influence the economy. Sharia banks in Indonesian society are based on the wishes of various parties to provide financial transaction services whose activities are carried out based on Islamic sharia principles. According to sharia principles, marketing activities must be based on the spirit of worshiping God the Almighty Creator, making every effort possible for the common welfare, not for group interests, let alone personal interests. Research using qualitative research is research that depends on observations according to abilities that relate directly to the people around the research object. The researcher's aim is to analyze sharia marketing strategies on customer trust in Indonesian sharia banks. Researcher's Results Customer trust is an important asset for companies, maintaining loyal customers must be a greater priority than trying to get new customers
STRATEGI PEMASARAN DALAM MENINGKATKA PELAYANAN PERBANKAN SYARIAH
Ayu, Zaula Putri;
Fasa, Muhammad Iqbal
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 3 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang
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DOI: 10.55883/jiemas.v3i3.83
Marketing strategy is the right first step to face increasingly fierce competition in promoting a product in the era of globalization. Some analysis can be done to determine the marketing strategy used by a company. Marketing strategy is the company's goal, such as improving Islamic banking services. This research adopts a descriptive method with a qualitative approach. The 4P theory (product, price, place, promotion) is also applied in this study with an analysis that provides banking services that are easy to use, safe, and provide a positive experience for customers in transactions. The focus of the research is to understand the marketing strategy and analyze its impact on interest in saving and transactions.