Articles
STRATEGI PEMASARAN ONLINE PADA PRODUK TABUNGAN EASY WADIAH TERHADAP MINAT NASABAH MELALUI BSI-MOBILE
Khotimah, Dwi Khusnul;
Fasa, Muhammad Iqbal
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 3 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang
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DOI: 10.55883/jiemas.v3i3.84
Increasingly developing technology makes it easier for banking institutions to take advantage of technological advances. Therefore, marketing management for Wadiah savings products is becoming increasingly sophisticated because of the digital era. However, digital-based sharia marketing activities have not been fully realized to their full potential as seen from the diagram which has experienced a decline. This researcher uses qualitative research on marketing management for product savings based on customer interest, which is expected to increase and develop marketing management through BSI- Mobile. Data collection was carried out through observation, interviews, and supported by other data such as journals, books and related theses using the analytical techniques used, namely reducing, presenting data and providing conclusions. The research results show that marketing management strategies promote by utilizing social media such as BSI web forms and BSI Mobile Banking. From the results of using this media, the number of customers who carry out wadiah savings activities easily via BSI-Mobile has increased
IMPLEMENTASI FINANCIAL TEKNOLOGI QRIS (QUICK RESPONSE CODE INDONESIAN STANDARD) DALAM EFISIENSI PEMBAYARAN PADA UMKM DI BANDAR LAMPUNG
Sabila, Tamam;
Fasa, Muhammad Iqbal
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 3 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang
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DOI: 10.55883/jiemas.v3i3.85
MSME stands for Micro, Small, and Medium Enterprises. MSMEs have an important role in improving the national economy. Based on data from the Ministry of Cooperatives and SMEs, the number of MSMEs currently reaches 64.2 million with a contribution to GDP of 61.07% or 8,573.89 trillion rupiah. However, the high number of MSMEs in Indonesia is also inseparable from the challenges and limitations that exist. These challenges and limitations make it difficult for MSMEs to develop and compete with other businesses. The minimal use of technology in making transactions more efficient in MSMEs is still one of the problems. This study aims to determine how the implementation of QRIS (Quick Response Code Indonesian Standard) financial technology in payment efficiency in MSMEs in Bandar Lampung. From the results of the research conducted by the researcher, the implementation of QRIS (Quick Response Code Indonesian Standard) financial technology in payment efficiency in MSMEs in Bandar Lampung In Bandar Lampung City, MSME entrepreneurs have begun to innovate to further increase efficiency and ease of accessing financial services. Currently, MSME entrepreneurs choose QRIS fintech to facilitate financial access services and make transactions more efficient in doing business. Because of the many benefits of using QRIS in MSMEs that can be felt by users and merchants.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN
Salsabilla, Farah;
Fasa, Muhammad Iqbal
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 3 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang
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DOI: 10.55883/jiemas.v3i3.86
This research aims to determine the influence of price and product quality on purchasing decisions. The approach taken is to use a descriptive approach to find out whether product price and quality influence consumer purchasing decisions. The method used in this research is qualitative by focusing on the discussion of previous research, both a collection of previous journals and library research to obtain research data results using the literature review research method. The research results state that the better the price set, the consumer purchasing decisions will increase and the better the product quality is determined, the consumer purchasing decisions will increase.
ANALISIS PERAN KEAMANAN DATA DALAM MENINGKATKAN KEPUASAAN NASABAH PADA PENGGUNAAN MOBILE BANKING
Tursinah, Mar’atun;
Fasa, Muhammad Iqbal
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 3 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang
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DOI: 10.55883/jiemas.v3i3.87
This research analyzes the role of data security in increasing customer satisfaction when using mobile banking. With the rapid development of information technology, mobile banking has become customers' main choice in carrying out banking transactions. However, high data security risks can reduce the level of customer trust. Through survey methods and qualitative data analysis, this research identifies security factors that influence customer satisfaction, such as data encryption, two-factor authentication, and privacy protection. The results show that a good level of data security makes a significant contribution to customer satisfaction. Recommendations from this research include improving security systems by mobile banking service providers and educating customers about the importance of protecting personal data. Thus, data security not only protects customer information but also improves their experience and satisfaction in using digital banking services.
PENGARUH TRANSAKSI DIGITAL BANKING TERHADAP FEE BASED INCOME DI SEKTOR PERBANKAN
Syahrani, Sefiza;
Fasa, Muhammad Iqbal
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 3 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang
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DOI: 10.55883/jiemas.v3i3.89
This study aims to analyze the influence of digital banking transactions on fee-based income in the banking sector. In the era of digital transformation, banks face the challenge of adapting to technological innovations that can increase cost-based revenue. The method used in this study is a qualitative approach with data collection techniques through in-depth interviews and observations at several banks that implement digital banking services. The results show that digital banking transactions significantly contribute to the increase in fee-based income, with factors such as the number of transactions and customer satisfaction being the main keys. The prospects of this study show that further development in digital banking services can increase the competitiveness of banks and provide added value for customers.
PENGARUH PENGGUNAAN MOBILE BANKING (M-BANKING) TERHADAP TINGKAT KEPUASAN NASABAH PADA GENERASI MILENIAL YANG MENJADI NASABAH DI BANK SYARIAH STUDI PADA MAHASISWA FAKULTAS FEBI UIN RADEN INTAN LAMPUNG
Melati, Jean Vania Dwi;
Fasa, Muhammad Iqbal
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 4 No. 1 (2025): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang
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DOI: 10.55883/jiemas.v4i1.90
This study aims to determine whether perceived benefits, perceived security, perceived ease of use, and perceived trust influence customer satisfaction levels in using mobile banking among millennial customers of Islamic banks. This research uses a qualitative approach, with data collected through questionnaires distributed to students of the Faculty of Economics and Business Islam (FEBI) at UIN Raden Intan Lampung. The results show that perceived ease of use and perceived trust have a positive and significant effect on customer satisfaction. Meanwhile, perceived benefits and perceived security do not significantly affect customer satisfaction among students using mobile banking at FEBI. The study’s findings indicate that the use of mobile banking positively and significantly influences students’ interest in saving with Bank Syariah Indonesia (BSI) and has a moderate relationship, meaning it is neither too strong nor too weak but significant between satisfaction with mobile banking usage at BSI. This provides practical implications for Islamic banks to continuously improve the quality of mobile banking services to enhance customer satisfaction, especially among young people
ANALISIS POTENSI PETANI KOPI SEBAGAI UPAYA MENINGKATKAN KESEJAHTERAAN MASYARAKAT DALAM PERSPEKTIF EKONOMI ISLAM
Jiter, Arda;
Fasa, Muhammad Iqbal;
Suharto, Suharto
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 4 No. 1 (2025): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang
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DOI: 10.55883/jiemas.v4i1.91
Ulubelu District is one of the coffee production centers in Tanggamus Regency, especially in Pekon Gunung Tiga. Pekon Gunung Tiga is located in the area of Ulubelu District, Tanggamus Regency, Lampung Province. Based on (Regulation of the Minister of Agriculture, 2014) coffee is a plantation commodity that plays an important role in the Indonesian economy. Coffee is basically a plant that is very easy to find in various regions in Indonesia. This plant is generally grown in mountains that have cold air temperatures. Abundant natural resources should be looked at in depth so that their use can be very optimal, one of the natural resources that has extraordinary potential is coffee, coffee is one of the plantation commodities that is quite developed in Indonesia, The problem that arises is that many people after harvesting coffee do not have any side jobs anymore so that it leads to famine. The method in this study is qualitative by relying on primary data in the form of interviews and secondary. The results that researchers found are that the coffee harvest is not as large as a whole to meet the needs of one year, but also depending on the weather, if it is good, the harvest is also large and vice versa.
PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH DALAM MANAJEMEN PEMASARAN BANK SYARIAH
Azzahra, Fathia Afra Annisa;
Fasa, Muhammad Iqbal;
Suharto, Suharto
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 4 No. 1 (2025): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang
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DOI: 10.55883/jiemas.v4i1.92
This study aims to determine the quality of service in the marketing management of Islamic banks, the most important criteria that can affect customer satisfaction and analyze the level of customer satisfaction in each Islamic bank. This research uses quantitative and secondary methods. With the results of this study can be proven because there is a positive influence on the quality of service to be of interest to customers. From the quality of service, there is also a positive impact on the decision to the customer. From this research, many also found that the equipment for financing includes those that can have a positive impact on becoming customers. Meanwhile, interest in customers will have a positive impact on customer decisions in the quality of Islamic banking services
PENGARUH SUKU BUNGA, DAN TINGKAT INFLASI TERHADAP JUMLAH UANG BEREDAR DI INDONESIA DALAM PERSPEKTIF EKONOMI ISLAM PERIODE 2010-2024 PENDEKATAN VECM
Mariska, Yeni;
Eliza, Any;
Fasa, Muhammad Iqbal
Bisnis-Net Vol 8, No 1: JUNI 2025
Publisher : Universitas Dharmawangsa
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DOI: 10.46576/bn.v8i1.6444
Jumlah uang beredar adalah salah satu faktor kunci yang mempengaruhi stabilitas ekonomi dan kebijakan moneter. Secara teoritis, jumlah uang beredar akan berpengaruh terhadap nilai uang yang diimpementasikan pada tingkat harga dan produk. Jika jumlah uang beredar lebih besar dibandingkan dengan produksi barang dan jasa, maka akan membawa dampak pada meningkatnya harga-harga sekaligus berarti nilai uang turun. Terdapat hubungan yang erat antara jumlah uang beredar, suku bunga dan inflasi. Dimana apabila suku bunga rendah maka jumlah uang yang beredar di masyarakat akan semakin banyak, dan dapat memicu naiknya harga-harga sehingga akan menimbulkan inflasi. Oleh karena itu, tujuan penelitian ini adalah untuk mengetahui dampak jangka pendek dan jangka panjang suku bunga dan inflasi terhadap jumlah uang beredar di Indonesia tahun 2010-2024 dalam Perspektif Ekonomi Islam. Metode penelitian ini menggunakan alat analisis Vector Error Correction Model tahun 2010-2024. Adapun hasil penelitian ini menunjukan bahwa dalam jangka pendek suku bunga dan inflasi tidak berpengaruh signifikan terhadap jumlah uang beredar. Dan dalam jangka panjang suku bunga dan inflasi berpengaruh signifikan terhadap jumlah uang beredar di Indonesia.
Peran Reforma Agraria Dalam Mewujudkan Ekonomi Berkelanjutan: Berdasarkan Perspektif Ekonomi Islam
Nadila, Nadila;
Ghofur, Ruslan Abdul;
Fasa, Muhammad Iqbal
Jurnal E-Bis Vol 9 No 1 (2025): Vol. 9 No.1 2025
Publisher : Politeknik Piksi Ganesha Indonesia
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DOI: 10.37339/e-bis.v9i1.2417
The agrarian reform program is a strategic instrument in creating social justice, welfare, equitable distribution of land ownership through two main pillars, namely agrarian reform and access reform. The purpose of this study is to analyze the role of agrarian reform in realizing a sustainable economy based on an Islamic economic perspective. This research uses a qualitative method with a literature study approach. The results show that the implementation of agrarian reform in West Tulang Bawang Regency has a positive impact on improving the welfare of the community, especially farmers and MSME actors. In Islam, agrarian reform is a form of mandate for natural resource management that must be carried out transparently, fairly, sustainably for the benefit of the people. The application of maqashid sharia principles is the main foundation in formulating agrarian policies that favor welfare. This research recommends institutional strengthening and community education for effective agrarian reform implementation..