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Journal : STRATEGIC

Pengaruh Team Identification Terhadap Attitude Towards Behavior dan Dampaknya pada Online Purchase Decision Taufik, Erwin; Hurriyati, Ratih; Lisnawati, Lisnawati
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 25, No 2 (2025): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v25i2.88001

Abstract

Penelitian ini bertujuan untuk memperoleh gambaran dan pengaruh dari Team Identification terhadap Attitude Towards Behavior dan dampaknya pada Online Purchase Decision terhadap Followers Instagram Team Esports Bigetron di Indonesia. Penelitian ini menggunakan metode penelitian kuantitatif dengan ukuran sampel 349 responden. Data diolah secara statistik menggunakan metode Structural Equation Modelling (SEM) dengan menggunakan program AMOS for Windows versi 24. Hasil temuan pada penelitian ini menemukan bahwa gambaran Team Identification, Attitude Towards Behavior dan Online Purchase Decision berada pada kategori tinggi. Team Identification berpengaruh terhadap Attitude Towards Behavior, terdapat pengaruh antara attitude towards behavior terhadap Online Purchase Decision, serta terdapat pengaruh secara tidak langsung  antara Team Identification terhadap Online Purchase Decision. Kesimpulan dari penelitian ini yaitu terdapat pengaruh Team Identification terhadap Attitude Towards Behavior serta dampaknya pada Online Purchase Decision yang dilakukan melalui survei pada followers instagram team esports Bigetron di Indonesia. Berdasarkan hasil penelitian, peneliti merekomendasikan agar dapat mempertahankan dan meningkatkan Online Purchase Decision melalui event-event esports yang melibatkan penggermar esports agar mampu meningkatkan keputusan pembelian terhadap Bigetron.
Pengaruh E-Grocery Application Quality Terhadap Online Repurchase Intention Melalui Online Shopping Experience Firmansyah, Haidar Al Fardan; Hurriyati, Ratih; Lisnawati, Lisnawati
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 25, No 2 (2025): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v25i2.83605

Abstract

Penelitian ini bertujuan untuk memperoleh gambaran dan Pengaruh Application Quality terhadap Online Repurchase Intention melalui Online Shopping Experience pada Pelanggan Aplikasi E-Grocery Lokal. Penelitian ini menggunakan jenis penelitian deskriptif dan verifikatif dengan pendekatan kuantitatif. Metode yang digunakan pada penelitian ini adalah simple random sampling dengan ukuran sampel sebanyak 359 responden. Data diolah secara statistik menggunakan metode Structural Equation Modelling (SEM) dengan menggunakan program AMOS for Windows. Data diolah secara statistik menggunakan metode Structural Equation Modelling (SEM). Hasil penelitian ini menemukan bahwa gambaran application quality, online shopping experience, dan online repurchase intention berada pada kategori sedang. Application quality memiliki pengaruh positif dan signifikan terhadap online repurchase intention melalui online shopping experience. Temuan ini menunjukkan bahwa pengaruh tidak langsung application quality memperoleh besaran pengaruh yang lebih rendah terhadap online repurchase intention, dibandingkan pengaruh langsung. Berdasarkan hasil penelitian, peneliti merekomendasikan agar aplikasi e-grocery mempertahankan dan meningkatkan performa layanan application quality agar dapat meningkatkan jumlah pelanggan yang bertahan menggunakan e-grocery dalam melakukan pembelian produk segar.
The influence of Omnichannel Shopping Experience on Customer Citizenship Behavior through Customer Engagement (Survei on Customers of Local Sportswear Brand Industry) Permana, Hadi; Wibowo, Lili Adi; Lisnawati, Lisnawati
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 25, No 2 (2025): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v25i2.89444

Abstract

This study aims to analyze the effect of omnichannel shopping experience on customer citizenship behavior through customer engagement in the local sportswear brand industry in Indonesia. The research background is based on the phenomenon of increasing competition in the sportswear industry driven by changes in consumer behavior, market globalization, and digital technology development. The omnichannel shopping experience is seen as a strategy that can provide a consistent shopping experience across various channels, while customer engagement is a key factor in shaping voluntary customer behaviors that benefit the company. This study employs a quantitative approach with a survey method targeting consumers of local sportswear brands such as 910, Specs, Mills, and Ortuseight. Data were analyzed using Structural Equation Modeling (SEM) to examine the direct and indirect relationships among variables. The results show that the omnichannel shopping experience has a significant positive effect on customer engagement, and both together positively influence the increase in customer citizenship behavior. These findings provide strategic implications for companies to optimize omnichannel-based marketing strategies and enhance customer engagement to build long-term brand loyalty and advocacy. 
The Effect of E-Service Quality dan E-Trust on Behavioral Intention (A Survey of E-Wallet Users in Indonesia Who Are Members of E-Wallet Community on Facebook) Padilah, Nisa; Wibowo, Lili Adi; Lisnawati, Lisnawati
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 25, No 2 (2025): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v25i2.89451

Abstract

This study aims to obtain a description and influence of e-service quality and e-trust on behavioral intention in e-wallet users who are members of the e-wallet community on Facebook. This research is a type of descriptive and verification research with a quantitative approach. The method used in this study is the simple random sampling method with a sample size of 200 respondents. The data is processed statistically using the Structural Equation Modeling (SEM) method using the AMOS for Windows program. The results of this study found that the description of e-service quality, e-trust, and behavioral intention are in the high category. E-service quality and e-trust have a positive and significant influence on behavioral intention. This finding shows that the implementation of e-service quality and e-trust carried out by e-wallet companies will encourage behavioral intention in e-wallet users who are members of the e-wallet community on Facebook
Pengaruh Application Quality dan Competitive Price terhadap Online Repurchase Intention pada Pengguna Aplikasi NusaTrip di Indonesia Azzahra, Fahira; Widjajanta, Bambang; Lisnawati, Lisnawati
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 25, No 2 (2025): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v25i2.89311

Abstract

This study aims to determine the influence of application quality and competitive price on online repurchase intention on NusaTrip application users. The type of research used is descriptive and verificative with a quantitative approach. The sample used in this study amounted to 350 respondent. The data obtained were processed statistically using the Structural Equation Modeling (SEM) method. The results of this study show that application quality and competitive price have a positive and significant influence on online repurchase intention. This is evidenced by the C.R. value being greater than 1,967 and the P value being less than 0,05. This statement can be assumed that the better the company pays attention to application quality and competitive price, the better the online repurchase intention that appears in consumers for the company.
Co-Authors Adi Apriadi Adiansha Afriani, Andri Agustin, Ema Isnaini Agustina Akbar, Wahyu Al Fadil, Muhammad Fikran Al Rajab, Muhammad Alfaiga, Yulya Alfarizi, Muhammad Raihan Ali Rakhman Hakim Alwan, Muhammad Alwan, Muhammad Alwan Amalia, Nada Amin, Nashiruddin Muhammad Aminah Aminah Andas, Amzal Mortin Andi Faisal Bakti & Venny Eka Meidasari Andilah, Sultan Andrean, Sugi Rico Andriyani Andriyani Anisa Purnamasari Anshar, Anshar Anton Agus Setyawan Apriliana, Ruqayyah Ari Nofitasari Ari, Ari Arini, Jenny Asyari, Lutfi Asyura, Finaul Atriani, Atriani Averina, Laurencia Azlina, Azlina Azmy, Khairul Azzahra, Fahira Bambang Widjajanta, Bambang Budianto, Erwin Bukman Lian, Bukman Candra, Rovi Cecep Firmansyah D. Djokosetiyanto Dewi Maya Sari Dewi, Nuriza Dewi, Shinta Kumala Dewiyanti, Dewiyanti Dian, Cut Dini Sukma Listyana Disman, Disman Dwipayana, Mahendar E. Supriyono Eli Amaliyah Erawan, Tiar Eva Susanna, Eva Ezzedine, Nazma Shazia Faadihillah, Faiza Fahmi Hafid Fajar Kurniawan Fajriany, Mutiar Rezky Fanji Wijaya Febrina Zulya Ferniati, Ferniati Fifianti, Jastina Puri Firmansyah, Haidar Al Fardan Firmansyah, Ryan Fitri Kurniawati Fitrian Rizky Fitriliana Fitriliana Fitriyani, Nur Liya Gandhi, Saniyauli Gun Gun Heryanto Hadi Permana, Hadi Haifa, Nur Hapzi Ali Harianti, Fitri Hartati bahar Harun, Marheni Fadilah Hasda, Hasda Hasiu, Teti Susliyanti Hasiu Hasmita, Hasmita Hasnawati Hasnawati Hasrah, A. Rosmini Hastuti, Novia Dwi Hayat, Heni Hayati, Salwa Hayaturraiyan, Hayaturraiyan Hayaturrayan, Hayaturrayan helty, helty Herawati, Nita Sunarya Hibi, Wa Ode St. Iqlima Inayah hijriati, Hijriati Sholehah Husairi Husairi Ibrahim Ibrahim Imran, Zulfi Ira Nurmala Islaeli, Islaeli Ismail Ismail Ismi Ambar Wati Juliania, Gadis Almira Juliarto, Dion Kartinazahri, Kartinazahri Kesumawati, Kesumawati khaerudin, didit Khaira, Nuswatul Labibah, Adzra Reva Lahata, Astrid Pratiwi Lestari, Soraya Lili Adi Wibowo M. Hafiz, M. Hafiz Madani, Ossa Muhammad Malida, Malida Mamun Murad, Muhammad Zidan Mardiani Mangun Martunis, Lukman Marwah, Melia Masdi Masdi Masriwati, Sitti Maulana, Mey Sri Muhammad fauzan Muhammad Munir Muhammad Reza Muhammad Thahir Muhammad Yusuf Muin, Sri Adrianti Muliani Muliani, Muliani Munsir, Noviani N. Nazaruddin Narmin, Narmin Nasrun, Efa Kelya Nasrun Nasus, Evodius Nasution, Rafif Fitriansyah Nata, Corry Nita, Nita Sunarya Herawati NOFITASARI NOFITASARI Novi Andayani Praptiningsih Nugraha, Dadi Mulyadi Nugroho, Hery Setiyo Nurhaedah Nurhaedah Nurhalimatuzzahra, Nurhalimatuzzahra Nurhasanah , Cut Nurmulya, Wa Ode Sitti Oktariani, Wendhika Padilah, Nisa Permatasari, Fatimah Plantika, Widetri Purnamasari, Anisa Purwanti, Tri Putri Swasti Rasmita Rukmi Putri Vidiasari Darsono, Putri Vidiasari Putri, Ananda Avifa Qalbi, Lutfia Qur'ani, Qur'ani Rahman Rahman Rahman, Muklis Rahmawati, Rahmawati Ramadan M, Laode Rifaldy Rizqi Rania, Rania Fatrizza Pritami Ratih Hurriyati Reza Fadhilla Ridha, Siti Hasna Risnawati Risnawati Rohmayani, Siti Romantika, I Wayan Rosdiana, Eva Rosya, Ernalinda Ruhiat, Neng Elsa Novianti Sabia, Firsa Shal Saefudin, Nur Azka Safar, Yusniar Purnama Safitri, Anggie Resa Safitri, Taqiyyah Dwi Salmia, Salmia Salsabila, Anisa Nazwa Salsabilah, Fadhilah Samaniyah, Siti Sandea, Sandea Sani, Chaerul Santoso, Tommi Sapitri, Dea Saripah, Eli Setyady, Threesna Sholehah, Hijriati Sholehah Siti Mayang Sari Siti Muthiah Siti Rabbani Karimuna Sofi, Thea Anetha Solehah, Nur St. Rukaiyah Sudaryana, Yayan Suhartyaningsih, Suhartyaningsih Sulastri Sulastri Sulastri, S Sumargono SUPRIYONO . Suri, Murnia Suriyani Suriyani, Suriyani Suriyani, Wa Ode Suryanita, Amilia Susanto Susanto Susmonowati, Trinik Syaepul Uyun, Aip Syah, Muhammad Fadhal Zakhi Tarmizi, Muh. Tarimizi Tahir Taufik, Erwin Tawakal, Tawakal Tawakkal, Tawakkal Tiara , Intan Utami, Karina Vanessa Gaffar Wahyuni, Yulia Wardani, Indri Reva Widya Pani Widyastika, Della Windiyati, Windiyati Yasin, M. Aidil Yusnayanti, Cici Yusuf, Nadia Nurkhalidza Z, Martias Zainul, Zainul Zaki, Hafizah Omar Zoahira, Wa Ode Aisa Zoahira, Wa Ode Aisah ZURAIDAH ZURAIDAH