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 1 
Reflection on the Identity of the Outermost Indonesian Community on Sebatik Island through Malaysian Television Broadcasts Rizki Briandana; Rustono Farady Marta; Azman Azwan Azmawati
Jurnal Komunikasi Vol. 13 No. 2 (2021): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v13i2.10950

Abstract

This study aims to analyze the interpretation of Indonesian people in Sebatik Island towards Malaysian television programs. The Sebatik community is a marginalized community who does not have access to Indonesian television broadcasts. To get Indonesian television broadcasts, they have to buy satellite dishes which the majority of the people of Sebatik Island cannot afford. But on the other hand there is a leak of Malaysian television broadcasts in the Sebatik Island area. In this case, they rely on Malaysian television broadcasts which are very accessible at all times. This situation continued for many years and Malaysian television broadcasts became the main source of communication media. This study uses the theory of Interpretive Communities, Stanley Fish. The methodology used in this study is reception analysis through focus group discussions, and observation as a data collection technique. Focus Group Discussion was conducted on the people of Sebatik Island who met the criteria in the study. The results showed that Malaysian television broadcasts were used as the main television broadcast of the Sebatik community in their daily lives. Malaysian television which contains the values and meanings of the Malaysian state is interpreted by the Indonesian people on the border of Sebatik Island. The interpretation results show that life in Malaysia is an ideal and perfect life for the people of Sebatik Island. Penelitian ini bertujuan untuk menganalisis interpretasi masyarakat Indonesia di Pulau Sebatik terhadap program televisi Malaysia. Masyarakat Sebatik adalah masyarakat terpinggir yang tidak memiliki akses siaran televisi Indonesia. Untuk mendapatkan siaran televisi Indonesia, mereka harus membeli parabola yang harganya tidak mampu dibayar oleh mayoritas masyarakat Pulau Sebatik. Namun disisi lain terdapat kebocoran siaran televisi Malaysia di kawasan Pulau Sebatik. Dalam hal ini, mereka mengandalkan siaran televisi Malaysia yang sangat mudah diakses setiap saat. Situasi ini berlangsung selama bertahun-tahun dan siaran televisi Malaysia menjadi sumber utama media komunikasi. Penelitian ini menggunakan teori Interpretive Communities, Stanley Fish. Metodologi yang digunakan dalam penelitian ini adalah analisis resepsi melalui focus group discussion, dan observasi sebagai teknik pengumpulan data. Focus Group Discussion dilakukan terhadap masyarakat Pulau Sebatik yang memenuhi kriteria dalam penelitian. Hasil penelitian menunjukkan bahwa siaran televisi Malaysia digunakan sebagai siaran televisi utama komunitas Sebatik dalam kesehariannya. Televisi Malaysia yang bermuatan nilai dan makna negara Malaysia di interpretasi oleh masyarakat Indonesia di perbatasan Pulau Sebatik. Hasil interpretasi menunjukan, kehidupan yang ada di Malaysia merupakan kehidupan yang ideal dan sempurna bagi masyarakat Pulau Sebatik.
STUDI TERPAAN MEDIA PEMASARAN MELALUI POSTING INSTAGRAM TERHADAP EKUITAS MEREK PELANGGAN SUMOBOO! Rustono Farady Marta; Denise Monica William Monica William
Jurnal Komunikasi Vol. 8 No. 1 (2016): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v8i1.50

Abstract

ABSTRACTAlong with the development of the digital era, now the people of Indonesia, especially Jakarta coexist and can not be separated with the technology. The use of technology is not only used for ease of daily activities, but also implemented in various sectors, one sector of the economy. Social media is used as a medium for promotion and marketing to drive consumers to buy. SumoBoo! is a trademark of Indonesia to adopt the concept of Japan and the Japanese Dessert booth presenters whose success relies on social media trends. Posting photos SumoBoo dessert! through social media a little more able to provide added value and influence of brand equity like an advertisement. Utilization of social media here also make customers as a promotional agent of SumoBoo! either consciously or unconsciously. The purpose of this study was to determine the effect of SumoBoo! dessert photo exposure through social media Instagram to the SumoBoo! customer's brand equity, and is expected to prove that social media can be one effective media campaign in accordance with the development of today's digital economy. The approach used in this study is a quantitative survey methods. Variable relationship model is a simple model. To measure contained two subvariable Media Exposure: Frequency and Intensity. Brand equity (Aaker) has four subvariable: Brand Awareness, impression quality, brand association, and brand loyalty. The theory used in this research is the theory of cultivation by George Gerbner. From the research it can be seen that the influence of exposure of Instagram as social media to brand equity is positive and significant. Media exposure accounted for 21.1% of the equity of the brand, while the remaining 79.9% is influenced by other variables not examined. ABSTRAKSeiring dengan berkembangnya era digital, kini masyarakat Indonesia khususnya Jakarta hidup berdampingan dan tidak dapat dipisahkan dengan teknologi. Pemanfaatan teknologi tidak hanya digunakan bagi kemudahan aktivitas sehari-hari, namun juga diimplementasikan ke dalam berbagai sektor, salah satunya sektor ekonomi. Media sosial dimanfaatkan sebagai media promosi dan pemasaran untuk meningkatkan minat beli konsumen. SumoBoo! adalah merek dagang Indonesia yang mengadopsi konsep Jepang dan merupakan gerai penyaji Japanese Dessert yang kesuksesannya bertumpu pada tren media sosial. Postingan foto dessert SumoBoo! melalui media sosial sedikit banyak mampu memberikan nilai tambah dan mempengaruhi ekuitas merek layaknya sebuah iklan. Pemanfaatan media sosial disini juga menjadikan pelanggan sebagai salah satu agen promosi dari SumoBoo! baik secara disadari maupun tidak. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh antara terpaan foto dessert SumoBoo! melalui media sosial Instagram terhadap ekuitas merek pelanggan SumoBoo!, dan diharapkan mampu membuktikan bahwa media sosial dapat menjadi salah satu media promosi yang efektif sesuai dengan perkembangan ekonomi digital saat ini. Pendekatan yang digunakan dalam penelitian ini adalah kuantitatif dengan metode survei. Model hubungan variabel adalah model sederhana. Untuk mengukur Terpaan Media terdapat dua subvariabel: Frekuensi dan Intensitas. Ekuitas Merek (Aaker) memiliki empat subvariabel: Kesadaran Merek, Kesan Kualitas, Asosiasi Merek, dan Loyalitas Merek. Teori yang digunakan dalam penelitian ini adalah Teori Kultivasi oleh George Gerbner. Dari hasil penelitian dapat diketahui bahwa  pengaruh antara terpaan dari Instagram sebagai media sosial terhadap ekuitas merek adalah positif dan signifikan. Terpaan media memberikan kontribusi sebesar 21,1% terhadap ekuitas merek, sedangkan sisanya 79,9% dipengaruhi oleh variabel lain yang tidak diteliti. 
Discourse of Faking by Civil Servant Selection Participants on YouTube Yusuf Hadi Yudha; Rustono Farady Marta; Hana Panggabean
Jurnal Komunikasi Vol. 13 No. 1 (2021): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v13i1.11101

Abstract

Technological advances and rapid development of the internet, has pushed YouTube to become one of the new communication media by communicating information through audio and video. This information affects the personality of individuals who have a specific purpose in their efforts to communicate. With YouTube, anyone can freely watch whatever information is presented, and create various content without any permits or censors. This condition made some of content creators leaking a number of psychological tests that should be confidential, by making discussions, as well as tips and tricks on how to get a high score on these tests. This study aims to show how a civil servant candidate openly communicates to the public by creating video content on YouTube about tips and tricks for giving deceptive responses (faking) on the Personal Characteristics Test (TKP) used in civil servant selection test (CPNS) in order to get high score in this test. Analysis of the video using Critical Discourse Analysis from Theo van Leeuwen found that, in order to surpass the predetermined TKP passing grade, test takers were required to play the role of being an ideal figure of a civil servant. As in CPNS selection context, the video also reveals that by faking the test answer, it can increase the chances of participants to get high scores in the test. The self-reporting test format, also helped test takers easily fake the test by selecting answers according to the ideal profile of a civil servant, not answering according to his true state, as is expected in psychological tests in general. Kemajuan teknologi dan berkembang pesatnya penggunaan internet, mendorong YouTube menjadi salah satu bentuk media komunikasi baru untuk menyampaikan informasi melalui tayangan-tayangan berupa audio dan video. Informasi tersebut mempengaruhi kepribadian individu yang memiliki tujuan tertentu dalam upayanya berkomunikasi.Pada kanalYouTube, siapapun dapat dengan bebas menonton dan mengakses informasi apa saja yang disajikan, serta berkreasi membuat berbagai konten tanpa ada batasan perizinan ataupun sensor. Hal ini membuat sejumlah pembuat konten yang tidak bertanggung jawab membocorkan sejumlah tes psikologi yang seharusnya rahasia, dengan membuat pembahasan, serta tips dan trik bagaimana mendapatkan skor tinggi dalam tes tersebut. Penelitian ini bertujuan untuk mengetahui bagaimana peserta seleksi Calon Pegawai Negeri Sipil (CPNS) dan pemberian respon pengelabuan pada pengerjaan Tes Karakteristik Pribadi (TKP) ditampilkan dalam diskursus, khususnya dalam video YouTube berjudul “TIPS DAN TRIK MENJAWAB SOAL TKP CPNS 2019”.Analisis terhadap video menggunakanAnalisis Wacana Kritisdari Theo van Leeuwen menemukan bahwa, agar dapat melampaui passing grade yang telah ditetapkan,peserta tes dituntut berperan menjadi sosok ideal seorang PNS. Dalam konteks seleksi CPNS, video tersebut mengungkapkan pula bahwa dengan melakukan pengelabuan,dapat meningkatkan peluang untuk mendapatkan skor tinggi dalam tes tersebut. Desain tes yang berupa pelaporan diri, turut membuat peserta tes dapat dengan mudah melakukan faking dengan memberikan jawaban sesuai profil ideal seorang PNS, dan bukan menjawab sesuai dengan keadaan dirinya yang sebenarnya, sebagaimana layaknya yang diharapkan dalam tes psikologi pada umumnya.
Revitalizing Indonesian Tourism: Insights from Gunungkidul Regency's Communication Strategy Asmara, Shenja Nanta; Salim, Mufid; Adhitya, Galant Nanta; Marta, Rustono Farady; Hariyanti, Nunik; An Nur, Fitrinanda
Jurnal Komunikasi Vol. 16 No. 1 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i1.26320

Abstract

Tourism is a crucial part of Indonesia's economy, thanks to the country's natural beauty and attractions. However, the COVID-19 pandemic has presented significant challenges to the sector, requiring innovative strategies to revive it. This study examines the communication strategy of the Gunungkidul Regency Tourism Office, focusing on how it navigates the complexities of the new normal era. The study uses a qualitative descriptive approach and centers on the Gunungkidul Regency Tourism Office. Data was gathered through observation and documentation of tourist sites and interviews with tourism officials, site management personnel, and tourists from June to July 2021. The study found that the Gunungkidul Regency Tourism Office diligently adopted key communication strategy phases, including audience profiling, message formulation, method selection, and media choice. They also provided fundamental components of tourism development, such as attraction, accessibility, amenities, and ancillary, to cater to tourist demands. The strategy emphasizes effective communication to engage diverse stakeholders, using audience segmentation and engagement and multimedia platforms to ensure maximal outreach and resonance. The findings highlight the importance of crisis communication best practices, audience segmentation, and evaluating tourism community resilience, which are essential for crafting a resilient and sustainable tourism ecosystem.
Critical Awareness Preliminary: Leadership of Girls Post Ethnic Conflict in West Kalimantan Fernando, Joshua; Sarwoprasodjo, Sarwititi; Muljono, Pudji; Marta, Rustono Farady
Jurnal Komunikasi Vol. 14 No. 2 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i2.19085

Abstract

door for every child, especially girls, to have equal opportunities to participate widely regardless of their gender status. The West Kalimantan Children's Forum exists as a means for girls to express their opinions and contribute more to the full fulfilment of children's rights. The historical background of past ethnic conflicts makes the reconciliation of ethnic conflicts in West Kalimantan continue to this day. Indirectly the participation of children, especially girls, is very calculated for establishing harmony between ethnicities and all groups of people in West Kalimantan. The study is aimed to the initial review of phenomenological studies in looking at the critical awareness process through participatory intercultural communication processes carried out by female leaders who are children of Dayak and Madurese ethnicity at the West Kalimantan Children's Forum. This research uses a qualitative method drawn from a phenomenological perspective so that the process of individual experience becomes very important as a witness to the journey of reconciliation. The theory of Liberation Education from the perspective of Paulo Freire is used to see how far the process of critical awareness through participatory intercultural communication processes can encourage individuals to proceed in reconciliation for the sake of inter-ethnic harmony through participation as a member of the West Kalimantan Children's Forum. The subject of this research involved girls as members of the Children's Forum in the form of in-depth interviews to see to what extent the public sphere provides an opportunity to process together reconciliation which is still ongoing today. This study explains that the achievement of critical awareness in girls' participation in conflict reconciliation still has to go through several stages of awareness, such as magical and naive. The process of openness, learning, and accepting differences, will make girls' leadership reach the highest critical awareness and be able to participate fully in development that involves quality young people.
Co-Authors AA Sudharmawan, AA Abdul Haris Achmad Jamil Achmad Rifai RC, Achmad Rifai Adhitya, Galant Nanta Aditya Kumar Shukla Afifah, Hanan Karunia Afriliana, Vio Amandini Agus Daniar Agus Nuryatin Agustina, Anna Agustinus Rusdianto Berto Agustinus, Ferdinand Ahmad Hariyadi, Ahmad Ahmad Syaifudin Ahmad, Rosmalia Aliagan, Isiaka Zubair Almuntarizi, Almuntarizi Alvin Alexander Prasetya Amanda, Mercedes Amanda, Mercedes An Nur, Fitrinanda Andreas Lumampauw Andriyani, Monica Angelia Sampurna Anggreni, Likha Sari Angreani, Natasia Antonius Nesi Anwar Sutoyo Arlis Muryani Arni Ernawati Asmara, Shenja Nanta Asrofah Asrofah Astuty Astuty, Astuty Augustine, Liesta Aulia, Rifa Auria, Tifani Rizki Awalya Awalya, Awalya Ayudia, Alda Marsya Azizah, Septi Nur Azman Azwan Azmawati Azzahra, Adinda Febriyan B. Wahyudi Joko Santoso Baehaqi, Imam Baihaqi, Aufa Izzudin Bakti, Hari Bangun, Nurlina Benedicta Yovi Claudia Bernard Danu Kristianto Beryl Gandakusumah Borges, Serilio Verdial Maria Cahyani, Galuh Changsong Wang Changsong Wang Chinmi, Maichael Chinmi, Maichel Cholifah, Cholifah Christian, Thomas Christiani, Resistia Friska Christina, Christina Christina, Selly Clara R.P. Ajisuksmo Claudia, Benedicta Yovi Cong, Phang Kerry Cosmas Gatot Haryono Cut Meutia Karolina Dabukke, Fatrica Ivana Damayati, Anindita Denise Monica William Monica William Denny Putra Jayanegara Desy Ratnasari Desy Ratnasari Devi Jatmika, Devi Dina Amalia DINDIN DIMYATI Dini Agustina Dwi Sasongko, Yohanes Probo Dwijatmiko, Heru Dwijatmiko, Heru Dwijayanti, Risqi Inayah Edi Astini Su’udi, Edi Astini Edo Prasetyo Eka Perwitasari Fauzi Ekayanthi, Daesy Endah Dyah Wardani Endah Murwani Engliana Engliana, Engliana Erna Zuni Astuti Ety Syarifah, Ety Evelyn Kristanti Fadhilla, Deva Naufal Fathur Rahman Fathur Rokhman Fatiha, Raisha Aulia Febryan Kurniawan Fernandes, Maristela Julia Fernando, Joshua Fitri Murfianti Frederikus Fios Gandakusumah, Beryl Gatcho, Al Ryanne Gabonada Goma, Nurhalisa Sy Guru, Elisabet Gustina, Fenti Hadi, Sholihul Hakim, Lulu Nadya Halim Agung Halim, Umar Halla Puspita Yuri Hana Rochani Gustasari Panggabean Handoko, Liliek Hanifatusholihah, Hanifatusholihah Hari Bakti Mardikantoro Hariyanti, Nunik Harliyono, Maria Harry Harry Harry, Harry Hartanto Jahja Haryadi - Hasan Sazali Hayat, Nahrul Hayati, Itsnaini Nur Hendrawan, Ian Herawati Herawati Heri yanto Herman J.Waluyo, Herman Hermanto, Febe Oriana Hidayat, Endik Hilarius Bambang Winarko, Hilarius Bambang Hilda Yunita Wono Himawan, Adi Himawan, Muhammad Noor Rahman I Gede Wisnu Satria Chandra Putra Ida Zulaeha Ignatia Evelyn Susanti Sitompul Ignatius Cahyanto Imaliya Imam Baehaqie Imam Baehaqie Irin Mirrah Luthfia ISKANDAR Iskandar Iskandar Iskandar, Hari Istriwati, Enita Ita Suryani Iwan Hermawan Jarata, Jesus Rafael Boado Jean Sierjames Rieuwpassa Jingga, Jingga Jouns Candy Felice Lang Jouns Candy Felice Lang Julia Loisa Junida, Isma Kartono, Miranda Millian Kenny Kevin Benedict Lesmana Kezia Yohanes Kherin, Kherin Khoerunisa, Asti Khoiruddin Muchtar Krisbiono, Agung Dias Kristanti, Evelyn Kristianto, Bernard Realino Danu Kuniawati, Laurencia Steffanie Mega Wijaya Kurniasari, Nani Kurniawan, Febryan Kurniawan, Johannes Kurniawati, Laurencia Steffanie Mega Wijaya Kurniawati, Laurencia Steffanie Mega Wijaya Kusumaningrat, Marcellio M.W. Kusworo, Andy L-Islami, CA Bunia Laksono, Tegar Dwi Lang, Jouns Candy Felice Laurencia Steffanie Mega Wijaya Kurniawati Laurencia Steffanie Mega Wijaya Kurniawati Laurencia Steffanie Mega Wijaya Kurniawati Laurensia, Bella Le Duc, Anthony Lenga, Klemens Maksianus Liem, Silva Liesta Augustine Lieta Septiarysa Litasari Widianingsih, Litasari Luahambowo, Melkisedek Lubis, Efiana Helfrida Luh Putu Ratna Sundari Lukas, Theresia Lukman, Steven Leo Naryi Lumampauw, Andreas Luthfiani, Elma Maemonah, Maemonah Mafaza, Sofia Maichel Chinmi Manalu, Tifani Dianisya Mandaru, Silvania Stella Epiphania Maria Anggreini Grace Kelly Habeahan Maria Borges, Serilio Verdial Maulida Laily Kusuma Wati Meifida Ilyas Mellasanti Ayuwardani Menayang, Alfred Pieter Merry Agustina Meta Sya Meta Sya Michael Chinmi Michelle Michelle Michelle Michelle Mijan, Rohana Mila Roysa, Mila Mimi Mulyani Misnawati, Desy Modesti Triasrini, Fransiska Mohd Sofian, Muhammad Raqib Monica, Nisa Monika Sri Yuliarti, Monika Sri Mufid Salim, Mufid Muh Bahruddin Muhamad Isnaini Muhamad Isnaini Muhammad Iman Adi Perkasa, Muhammad Iman Adi Muhammad Isnaini Muhammad Japar Muhammad Rayhan Murti, Desideria Cempaka Wijaya Musriyono, Anna Ardiyani Muthmainah, Syifa Salmah Muttaqin, Nufi Azam Nafia, Fikriana Naili Rohmah, Naili Nantu, Marselina Yosefina Naseer, Moazzam Natasia Angreani Neldy Lesilolo Nicodemus Koli Nindyta Aisyah Dwityas Ninuk Sholikhah Akhiroh Nisa, Ainun Nobertus Ribut Santoso Noviarti Noviarti, Noviarti Novita Sari Nufindra, Ardin Nur Faizah, Ati Rizki Nur Faizah, Ati Rizki Nurhakki Nurhalisa Nurhayati Nurhayati Nurhayati, Kristina Nurhayati, Kritina Nurul Hidayat Octavia Putri Tjajadi Octavia Putri Tjajadi Olivia, Helen Pamungkas, Betty Tri Pangabean, Hana Paniya, Paniya Pebri Dwi Lesmono Nugroho Permana, Achmad Taufan Prakoso, Teguh Budi Pudji Muljono Puspitasari, Eka Harum Puspitasari, Hestri Afri Putri, Ayu Faizah Putri, Shalfa Zahra Amanda Putri, Triana Putri, Yessi Mareta Andari Putriyanti, Lina Qomarullah, Dian Qudratullah, Qudratullah Rafiqoh, Eva Rahayu Pristiwati Rahayu, Caswin Rahayu, Caswin Rahayu, Imaniah Kusuma Rahmadani, Rina Rahmania, Sofi Aulia Rahzanie, Risha Devina Rajagukguk, Solten Ralvin Januar Wijaya Rama Kertamukti Rara Ririn Budi Utaminingtyas Rashid, Sabrina Mohd Ratih Kurnia Hidayati Regina Caeli Cahaya Tarsisty Resa Nurul Fahmi, Resa Nurul Rewindinar, Rewindinar Reynaldi, Reynaldi Riena F. 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