Articles
LITERASI SISTEM JURNAL BERBASIS DARING DAN GOOGLE CENDEKIA DI KALANGAN AKADEMISI STARKI
Marta, Rustono Farady;
Rustanta, Agustinus;
Fernando, Joshua
Jurnal Komunikasi Profesional Vol 4, No 1 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo
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DOI: 10.25139/jkp.v4i1.2543
Abstract Online journal systems literacy and Google Scholar among Tarakanita College (STARKI) is carried out to bridge the process of transformation from print journals to online journals. Therefore, careful preparation needs to be done both in terms of resources and technical aspects, including lecturers as sources of manuscripts must understand how to work online, as well as the technical ability to manage journals online. The intended participants of this training activity were 34 lecturers and education staff consisting of administrators of the Jurnal Administrasi dan Kesekretarisan and the Jurnal Ilmu Komunikasi and Bisnis, as well as permanent and non-permanent lecturers of STARKI. It is hoped that through mentoring to the STARKI team is the ability to work scientifically independently armed with an understanding of the mechanism of SINTA, ARJUNA, and Google Scholar (GS) and STARKI journals can obtain optimal accreditation. Furthermore, the STARKI journal can be a contribution to education in particular, for the wider community to enjoy the knowledge that can be justified.Keywords: Google Scholar; Literacy; Online Journal System; STARKI. Abstrak Literasi sistem jurnal berbasis daring dan Google Cendekia di Kalangan Akademisi Sekolah Tinggi Tarakanita (STARKI) dilakukan dengan tujuan sebagai menjembatani proses transformasi dari jurnal cetak menuju jurnal daring. Oleh karena itu, perlu persiapan matang baik dari sisi sumber daya maupun dari sisi teknis antara lain para dosen sebagai sumber produsen naskah harus memahami cara kerja daring, juga kemampuan teknis mengelola jurnal secara daring. Peserta yang dituju dari kegiatan pelatihan ini adalah 34 orang dosen dan tenaga kependidikan yang terdiri dari pengelola Jurnal Administrasi dan Kesekretarisan serta Jurnal Ilmu Komunikasi dan Bisnis, serta dosen tetap maupun tidak tetap STARKI. Diharapkan melalui pembimbingan kepada tim STARKI adalah kemampuan untuk bekerja ilmiah secara mandiri berbekal pemahaman mekanisme SINTA, ARJUNA, dan Google Scholar (GS) dan jurnal STARKI dapat memperoleh akreditasi optimal. Selanjutnya, jurnal STARKI dapat menjadi salah satu sumbangan bagi pendidikan khususnya, bagi masyarakat luas dapat menikmati pengetahuan yang dapat dipertanggungjawabkan kebenarannya.Kata Kunci: Google Cendekia; Jurnal Berbasis Daring; Literasi; STARKI.
Literasi sistem jurnal berbasis daring dan google cendekia di kalangan akademisi starki
Marta, Rustono Farady;
Rustanta, Agustinus;
Fernando, Joshua
Jurnal Komunikasi Profesional Vol 4 No 1 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo
Show Abstract
|
Download Original
|
Original Source
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Check in Google Scholar
|
Full PDF (1344.219 KB)
|
DOI: 10.25139/jkp.v4i1.2543
Abstract Online journal systems literacy and Google Scholar among Tarakanita College (STARKI) is carried out to bridge the process of transformation from print journals to online journals. Therefore, careful preparation needs to be done both in terms of resources and technical aspects, including lecturers as sources of manuscripts must understand how to work online, as well as the technical ability to manage journals online. The intended participants of this training activity were 34 lecturers and education staff consisting of administrators of the Jurnal Administrasi dan Kesekretarisan and the Jurnal Ilmu Komunikasi and Bisnis, as well as permanent and non-permanent lecturers of STARKI. It is hoped that through mentoring to the STARKI team is the ability to work scientifically independently armed with an understanding of the mechanism of SINTA, ARJUNA, and Google Scholar (GS) and STARKI journals can obtain optimal accreditation. Furthermore, the STARKI journal can be a contribution to education in particular, for the wider community to enjoy the knowledge that can be justified.Keywords: Google Scholar; Literacy; Online Journal System; STARKI. Abstrak Literasi sistem jurnal berbasis daring dan Google Cendekia di Kalangan Akademisi Sekolah Tinggi Tarakanita (STARKI) dilakukan dengan tujuan sebagai menjembatani proses transformasi dari jurnal cetak menuju jurnal daring. Oleh karena itu, perlu persiapan matang baik dari sisi sumber daya maupun dari sisi teknis antara lain para dosen sebagai sumber produsen naskah harus memahami cara kerja daring, juga kemampuan teknis mengelola jurnal secara daring. Peserta yang dituju dari kegiatan pelatihan ini adalah 34 orang dosen dan tenaga kependidikan yang terdiri dari pengelola Jurnal Administrasi dan Kesekretarisan serta Jurnal Ilmu Komunikasi dan Bisnis, serta dosen tetap maupun tidak tetap STARKI. Diharapkan melalui pembimbingan kepada tim STARKI adalah kemampuan untuk bekerja ilmiah secara mandiri berbekal pemahaman mekanisme SINTA, ARJUNA, dan Google Scholar (GS) dan jurnal STARKI dapat memperoleh akreditasi optimal. Selanjutnya, jurnal STARKI dapat menjadi salah satu sumbangan bagi pendidikan khususnya, bagi masyarakat luas dapat menikmati pengetahuan yang dapat dipertanggungjawabkan kebenarannya.Kata Kunci: Google Cendekia; Jurnal Berbasis Daring; Literasi; STARKI.
Menelisik Pariwara Rinso Warna Versi Badut dalam Logika Semiologi Barthes
Sampurna, Angelia;
Agustina, Merry;
Marta, Rustono Farady
Jurnal Komunikasi Profesional Vol 4 No 2 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo
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DOI: 10.25139/jkp.v4i2.2841
In the era of intense competition in the marketing world, companies are driven to create creative advertising effectively. The right advertising will have a long-term marketing impact, and easily influence and take market position. The problem discussed in this study is how Rinso try to influence consumer purchasing decisions by taking advantage through meaning of denotation, connotation, and myth in taking the position of detergents that can maintain color quality through Rinso Color. This study uses Barthes Semiology theory, with descriptive qualitative research methods. The object of research is color, which can be concluded from this analysis, if color is a form to showed how is the character of a personality. Personality that wants to be formed through color, is another effort that needs to be done through Rinso Color. It can be seen that the preparation of aspects of advertising represents all aspects of both character, tagline, diction, to the target market of Rinso which is part of the total branding terminology in integrated marketing communication. Keywords: Barthes Semiology; Integrated Marketing Communication; Rinso Ad.
Peran Perusahaan Alfamidi Membangun Kepercayaan Diri Difabel Dalam Dunia Kerja
Lukas, Theresia;
Menayang, Alfred Pieter;
Marta, Rustono Farady
Jurnal Komunikasi Profesional Vol 5 No 1 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo
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DOI: 10.25139/jkp.v5i1.3383
Dalam dunia perindustrian, keterlibatan difabel masih minim. Keinginan rakyat khususnya kaum difabel ingin penyamarataan hak tidak terkecuali mendapatkan pekerjaan, kesempatan yang sama dengan masyarakat umum. Undang-undang mengatur perusahaan wajib mempekerjakan sedikitnya 1-2% dari total karyawan perusahaan. Penelitian menggunakan teori kognitif sebagai bahan analisa dan pertimbangan terkait kemampuan para difabel beradaptasi dan berkembang dalam dunia pekerjaan berdampingan dengan karyawan normal. Sampel menggunakan metode survei kualitatif deskriptif, kelompok responden ditentukan untuk mendapatkan informasi. Penelitian ini melibatkan 52 pekerja difabel diperusahaan Alfamidi guna penetapan sampel dan data analisa terkait survey yang dijalankan. Hanya 42 responden dapat diolah dengan baik. Hasil survey, data menunjukkan karyawan difabel mendapatkan dukungan positif dilingkungan bekerja, namun hal tersebut belum dapat mengubah rasa percaya diri mereka terhadap kondisi, kemampuan fisik mereka yang terbatas. Selain lingkungan yang mendukung, perusahaan perlu melakukan pendekatan lain bagi kaum difabel bersifat interpersonal untuk dapat lebih membantu kaum difabel beradaptasi dan berkembang lebih baik lagi.
Edukasi Kesehatan Kulit Perempuan Indonesia melalui Media Sosial pada Akun Instagram @hi.flawless
Claudia, Benedicta Yovi;
Marta, Rustono Farady;
Rewindinar, Rewindinar
Jurnal Komunikasi Profesional Vol 5 No 3 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo
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DOI: 10.25139/jkp.v5i3.3685
Content marketing has become an essential part of any social media marketing strategy. However, the effectiveness of a content marketing strategy through social media will be determined by its alignment with the prevailing communication model. This study aims to analyze the communication model that takes place in the marketing of educational content regarding the health of Indonesian women's skin on Instagram @ hi.flawless and determine the effectiveness of the content marketing based on the communication model that occurs. This study uses a qualitative approach with a netnographic method. Data collection methods are through observation and interviews, while data analysis techniques use data reduction, data presentation, and drawing conclusions analysis methods. This research shows that the communication model that occurs is Schramm's interactional communication model which can then be further developed into a multistep non-linear communication model and advanced web communication. The use of Indonesian women's skin health education as content for marketing on Instagram @ hi.flawless is known to be in line with the prevailing and effective communication model to be implemented, seen from the relatively high level of consumer involvement and the increase in sales that have occurred. Keywords: communication model, content marketing, education, social media
Menggelorakan makna energik sebagai brandscape erigo melalui iklan fireflies
Kurniawan, Febryan;
Isnaini, Muhammad;
Marta, Rustono Farady
Jurnal Komunikasi Profesional Vol 5 No 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo
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DOI: 10.25139/jkp.v5i4.3889
Local brands in Indonesia today are growing and competitive and in this competition, various appropriate marketing communication strategies are needed, where this is needed to build attention from potential consumers. One of the local brands from Indonesia is Erigo, a company that has recently been discussed by internet users because one of its marketing strategies is to place advertisements in Time Square, New York. Advertising is one of the digital marketing strategies that serves to attract the attention of potential consumers through information on products and services offered to stick in the minds of consumers. Through a qualitative approach with an interpretive paradigm using Laura R. Oswald's marketing semiotics method, it was found that through the short advertisement "Fireflies", Erigo wanted to show the target audience and their target market, young people or millennials, to have enthusiasm, motivation and belief. high self-esteem in exploring their curiosity, one of which can be done by real action from their energetic nature. This energetic nature becomes an ideology (cultural categories) that Erigo wants to convey to its target market, which are young people who aim to convey an invitation to dare to explore new things to find hope and identity related to exploratory (cultural tensions). Exploratory is meant here is a sense of freedom (emotional territories) where this is necessary for them to inflame the energetic they have.
Literasi sistem jurnal berbasis daring dan google cendekia di kalangan akademisi starki
Marta, Rustono Farady;
Rustanta, Agustinus;
Fernando, Joshua
Jurnal Komunikasi Profesional Vol. 4 No. 1 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo
Show Abstract
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Download Original
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Original Source
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Check in Google Scholar
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Full PDF (1344.219 KB)
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DOI: 10.25139/jkp.v4i1.2543
Abstract Online journal systems literacy and Google Scholar among Tarakanita College (STARKI) is carried out to bridge the process of transformation from print journals to online journals. Therefore, careful preparation needs to be done both in terms of resources and technical aspects, including lecturers as sources of manuscripts must understand how to work online, as well as the technical ability to manage journals online. The intended participants of this training activity were 34 lecturers and education staff consisting of administrators of the Jurnal Administrasi dan Kesekretarisan and the Jurnal Ilmu Komunikasi and Bisnis, as well as permanent and non-permanent lecturers of STARKI. It is hoped that through mentoring to the STARKI team is the ability to work scientifically independently armed with an understanding of the mechanism of SINTA, ARJUNA, and Google Scholar (GS) and STARKI journals can obtain optimal accreditation. Furthermore, the STARKI journal can be a contribution to education in particular, for the wider community to enjoy the knowledge that can be justified.Keywords: Google Scholar; Literacy; Online Journal System; STARKI. Abstrak Literasi sistem jurnal berbasis daring dan Google Cendekia di Kalangan Akademisi Sekolah Tinggi Tarakanita (STARKI) dilakukan dengan tujuan sebagai menjembatani proses transformasi dari jurnal cetak menuju jurnal daring. Oleh karena itu, perlu persiapan matang baik dari sisi sumber daya maupun dari sisi teknis antara lain para dosen sebagai sumber produsen naskah harus memahami cara kerja daring, juga kemampuan teknis mengelola jurnal secara daring. Peserta yang dituju dari kegiatan pelatihan ini adalah 34 orang dosen dan tenaga kependidikan yang terdiri dari pengelola Jurnal Administrasi dan Kesekretarisan serta Jurnal Ilmu Komunikasi dan Bisnis, serta dosen tetap maupun tidak tetap STARKI. Diharapkan melalui pembimbingan kepada tim STARKI adalah kemampuan untuk bekerja ilmiah secara mandiri berbekal pemahaman mekanisme SINTA, ARJUNA, dan Google Scholar (GS) dan jurnal STARKI dapat memperoleh akreditasi optimal. Selanjutnya, jurnal STARKI dapat menjadi salah satu sumbangan bagi pendidikan khususnya, bagi masyarakat luas dapat menikmati pengetahuan yang dapat dipertanggungjawabkan kebenarannya.Kata Kunci: Google Cendekia; Jurnal Berbasis Daring; Literasi; STARKI.
Menelisik Pariwara Rinso Warna Versi Badut dalam Logika Semiologi Barthes
Sampurna, Angelia;
Agustina, Merry;
Marta, Rustono Farady
Jurnal Komunikasi Profesional Vol. 4 No. 2 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (822.425 KB)
|
DOI: 10.25139/jkp.v4i2.2841
In the era of intense competition in the marketing world, companies are driven to create creative advertising effectively. The right advertising will have a long-term marketing impact, and easily influence and take market position. The problem discussed in this study is how Rinso try to influence consumer purchasing decisions by taking advantage through meaning of denotation, connotation, and myth in taking the position of detergents that can maintain color quality through Rinso Color. This study uses Barthes Semiology theory, with descriptive qualitative research methods. The object of research is color, which can be concluded from this analysis, if color is a form to showed how is the character of a personality. Personality that wants to be formed through color, is another effort that needs to be done through Rinso Color. It can be seen that the preparation of aspects of advertising represents all aspects of both character, tagline, diction, to the target market of Rinso which is part of the total branding terminology in integrated marketing communication. Keywords: Barthes Semiology; Integrated Marketing Communication; Rinso Ad.
Peran Perusahaan Alfamidi Membangun Kepercayaan Diri Difabel Dalam Dunia Kerja
Lukas, Theresia;
Menayang, Alfred Pieter;
Marta, Rustono Farady
Jurnal Komunikasi Profesional Vol. 5 No. 1 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (240.197 KB)
|
DOI: 10.25139/jkp.v5i1.3383
Dalam dunia perindustrian, keterlibatan difabel masih minim. Keinginan rakyat khususnya kaum difabel ingin penyamarataan hak tidak terkecuali mendapatkan pekerjaan, kesempatan yang sama dengan masyarakat umum. Undang-undang mengatur perusahaan wajib mempekerjakan sedikitnya 1-2% dari total karyawan perusahaan. Penelitian menggunakan teori kognitif sebagai bahan analisa dan pertimbangan terkait kemampuan para difabel beradaptasi dan berkembang dalam dunia pekerjaan berdampingan dengan karyawan normal. Sampel menggunakan metode survei kualitatif deskriptif, kelompok responden ditentukan untuk mendapatkan informasi. Penelitian ini melibatkan 52 pekerja difabel diperusahaan Alfamidi guna penetapan sampel dan data analisa terkait survey yang dijalankan. Hanya 42 responden dapat diolah dengan baik. Hasil survey, data menunjukkan karyawan difabel mendapatkan dukungan positif dilingkungan bekerja, namun hal tersebut belum dapat mengubah rasa percaya diri mereka terhadap kondisi, kemampuan fisik mereka yang terbatas. Selain lingkungan yang mendukung, perusahaan perlu melakukan pendekatan lain bagi kaum difabel bersifat interpersonal untuk dapat lebih membantu kaum difabel beradaptasi dan berkembang lebih baik lagi.
Edukasi Kesehatan Kulit Perempuan Indonesia melalui Media Sosial pada Akun Instagram @hi.flawless
Claudia, Benedicta Yovi;
Marta, Rustono Farady;
Rewindinar, Rewindinar
Jurnal Komunikasi Profesional Vol. 5 No. 3 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (745.377 KB)
|
DOI: 10.25139/jkp.v5i3.3685
Content marketing has become an essential part of any social media marketing strategy. However, the effectiveness of a content marketing strategy through social media will be determined by its alignment with the prevailing communication model. This study aims to analyze the communication model that takes place in the marketing of educational content regarding the health of Indonesian women's skin on Instagram @ hi.flawless and determine the effectiveness of the content marketing based on the communication model that occurs. This study uses a qualitative approach with a netnographic method. Data collection methods are through observation and interviews, while data analysis techniques use data reduction, data presentation, and drawing conclusions analysis methods. This research shows that the communication model that occurs is Schramm's interactional communication model which can then be further developed into a multistep non-linear communication model and advanced web communication. The use of Indonesian women's skin health education as content for marketing on Instagram @ hi.flawless is known to be in line with the prevailing and effective communication model to be implemented, seen from the relatively high level of consumer involvement and the increase in sales that have occurred. Keywords: communication model, content marketing, education, social media