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All Journal Proceedings of Annual International Conference Syiah Kuala University - Life Sciences & Engineering Chapter Jurnal Bisnis dan Manajemen Spektrum Hukum Jurnal Ilmiah Hukum dan Dinamika Masyarakat Jurnal Simantec Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Administrasi Bisnis Jurnal Bioterdidik: Wahana Ekspresi Ilmiah jurnal niara PINTER : Jurnal Pendidikan Teknik Informatika dan Komputer Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Ilmiah Keperawatan (Scientific Journal of Nursing) JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Pengembangan Wiraswasta Jurnal Keperawatan Komprehensif (Comprehensive Nursing Journal) COLLASE (Creative of Learning Students Elementary Education) Jurnal Sistem Informasi Kaputama (JSIK) Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi JURNAL KESEHATAN BHAKTI HUSADA Jurnal Manajemen Bisnis Eka Prasetya Jurnal Ilmiah Akuntansi Peradaban Rausyan Fikr : Jurnal Pemikiran dan Pencerahan Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Pendidikan Vokasi Otomotif Melek IT: Information Technology Journal Indonesian Journal of Business Analytics (IJBA) Jurnal Pengabdian Teratai Jurnal Nasional Teknologi Komputer Journal of Artificial Intelligence and Engineering Applications (JAIEA) Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP) Jurnal Akuntansi dan Manajemen Bisnis (JAMAN) Jurnal Ekonomi dan Manajemen (JEKMA) Jurnal Ilmu Multidisplin The Indonesian Journal of Gastroenterology, Hepatology and Digestive Endoscopy Optimal: Jurnal Ekonomi dan Manajemen Research Trend in Technology and Management International Journal of Health, Engineering and Technology Jurnal Riset Manajemen Detector: Jurnal Inovasi Riset Ilmu Kesehatan Jurnal Bisnis, Manajemen, dan Keuangan Jurnal Manajemen dan Pemasaran Digital APPA : Jurnal Pengabdian Kepada Masyarakat Pusat Publikasi Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Indonesian Journal of Science, Technology, and Humanities Journal Economic Excellence Ibnu Sina Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Ilmu Komputer dan Sistem Informasi Journal of Innovative and Creativity Jurnal Penelitian Pendidikan Indonesia (JPPI) Jurnal Akuntansi, Perpajakan dan Auditing Indonesian Journal of Economics and Strategic Management JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI An-Nawazil Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Humaniora, Ekonomi Syariah dan Muamalah Siber International Journal of Digital Business Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika Bridge: Jurnal Publikasi Sistem Informasi dan Telekomunikasi Modem : Jurnal Informatika dan Sains Teknologi Merkurius: Jurnal Riset Sistem Informasi dan Teknik Informatika Neptunus: Jurnal Ilmu Komputer dan Teknologi Informasi Saturnus: Jurnal Teknologi dan Sistem Informasi Al-Qolamuna : Journal Komunikasi dan Penyiaran Islam Jurnal Kewirausahan dan Multi Talenta (JKMT) Fibonacci : Jurnal Ilmu Ekonomi, Manajemen dan Keuangan Orbit : Jurnal Ilmu Multidisiplin Nusantara Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen
ACHMAD FAUZI
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Proposed long period transition map for new Indonesia earthquake resistant building code based on Indonesia seismic hazard map 2010 Usama Juniansyah Fauzi; Achmad Fauzi; Masyhur Irsyam; F. X. Toha; . Hendriyawan
Proceedings of The Annual International Conference, Syiah Kuala University - Life Sciences & Engineering Chapter Vol 1, No 2 (2011): Engineering
Publisher : Syiah Kuala University

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The new method for determining ground-motion parameters in the next edition of the Indonesian Earthquake Resistant Building Code SNI 03-1726-X, which will be issued in this year, has significant changes than the old code. The major changes in SNI 03-1726-X are using Risk-Targeted Maximum Considered Earthquake (MCER) Spectral Response Acceleration maps. These maps developed by Team for Revision of Seismic Hazard Maps of Indonesia were based on probabilistic approach for 2% probability of exceedance in 50 years and deterministic approach by using three-dimensional seismic source models and by considering latest geological and seismological data and fragility curve of buildings. For building design, it has been decided that ASCE 7-10 will be adopted for coming code SNI 03-1725-X. The design philosophy adopted from ASCE 07-10 standard contains a significant addition consisting of a constant-displacement segment of the design response spectrum. This paper presents the proposed parameter TL developed by the author and Disaster Mitigation Research Center ITB (Pusat Penelitian Mitigasi Bencana ITB) to provide more realistic estimates of the ground motions at periods T 4 sec by consisting a constant-displacement segment.
PENGARUH KESADARAN MEREK, KESAN KUALITAS, ASOSIASI MEREK DAN LOYALITAS MEREK TERHADAP EKUITAS MEREK (Survei pada Konsumen Pembeli dan Pengguna Produk Sari Apel SIIPLAH di Perumahan Saxophone Kecamatan Lowokwaru Kota Malang) Aim Muzaqqi; Achmad Fauzi; Imam Suyadi
Jurnal Administrasi Bisnis Vol 31, No 1 (2016): FEBRUARI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This study aims to determine the effect of Brand Awareness, Perceived Quality, Brand Association and Brand Loyalty simultan and parsial on Brand Equity. This research used explanatory research to test the hypothesis and quantitative approaches. The number of samples in this research were 100 respondents who are Citizens Saxophone Lowokwaru District Malang. Analysis this stduy using regression analysis techniques. These results indicate that the effect of simultan each indpendent variable on Brand Equity is done by testing the F-test. From the results of multiple linear regression analysis obtained by value Fvalue 13.056, while F table at significant level of 0.05 indicates a value of 1.968. This means that F count larger than F table so that Ho refused and Ha accepted, which means that independent variable Brand Awareness , Perceived Quality, Brand Association , Brand Loyalty  has a significant influence simultaneously to variable Brand equity. The results also showed that parsial independent variables showed significant levels on the dependent variable. Keywords : Brand Awareness, Perceived Quality, Brand Association, Brand Loyalty, Brand Equity ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh Kesadaran Merek, Kesan Kualitas, Asosiasi Merek, dan Loyalitas Merek secara bersama-sama dan secara sendiri- sendiri terhadap Ekuitas Merek. Jenis penelitian yang digunakan adalah explanatory research atau penelitian penjelasan dengan menggunakan uji hipotesis dan pendekatan kuantitatif. Jumlah sampel dalam penelitian ini berjumlah 100 responden yang merupakan Warga Perumahan Saxophone Kecamatan Lowokwaru Kota Malang. Analasis dalam penelitian ini menggunakan teknik analisis regresi berganda.  Hasil penelitian ini menunjukkan bahwa pengaruh secara bersama-sama tiap variabel bebas terhadap Ekuitas Merek dilakukan dengan pengujian F-test. Dari hasil analisis regresi linier berganda diperoleh nilai Fhitung sebesar 13,056, sedangkan Ftabel pada taraf signifikan 0,05 menunjukan nilai sebesar 1,968. Hal tersebut berarti Fhitung lebih besar dari Ftabel sehingga Ho ditolak dan Ha diterima, yang berarti variabel bebas Kesadaran Merek, Kualitas Merek, Asosiasi Merek, Loyalitas Merek mempunyai pengaruh yang signifikan secara simultan terhadap variabel Ekuitas Merek. Hasil penelitian ini juga menunjukkan bahwa secara sendiri-sendiri semua variabel independen menunjukkan tingkat signifikan pada variabel dependen. KatawKunci : Kesadaran Merek, Kesan Kualitas, Asosiasi Merek, Loyalitas Merek, Ekuitas Merek
PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Survei pada Pengunjung Malang Plasa yang Membeli Smartphone Samsung Seri Galaxy) Fahmi Agus Fahruddin; Achmad Fauzi; Edy Yulianto
Jurnal Administrasi Bisnis Vol 28, No 1 (2015): NOVEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

Company must have a special produk for have a goal, product is      the product must have a differentiator between similar products are sold that the product will explode in the market and hunted by the prospective buyer, the manufacture of products need ideas that are creative and innovative, in a product is certainly there differentiating product attributes have similar products, for example Samsung, in addition to sellng electronic products Samsung is also known as the king of android smartphones today that have the attributes attractive products. The research aims to examine: the effect of  Attributes  which  consists  of  Brand, Packaging, Warranties, and Service,  jointly   and  partially to the Purchase Decision, and a variable that has a dominant influence on the Purchase Decision. This Research conducted in Malang Plasa with 116 respondents. Data collection techniques with questionaire, analysis of data using multiple linear regression, the type of study explanatory research. Results of multiple liinear regresion analysis showed the variables Product Attributes consisting of Brands, Packaging, Warranty, and Service together and partially has a positive and significant influence on the purchase decision Samsung Galaxy Series. Variables that have a dominant influense the Structure of Purchase Decision variables Samsung Galaxy Series is Warranty. Keywords : Product Attributes, Purchase Decission ABSTRAK Sebuah perusahaan harus memiliki spesial produk untuk mencapai kesuksesan, produk tersebut harus memiliki pembeda antara produk sejenis yang dijual sehingga produk tersebut akan meledak di pasaran dan diburu oleh para calon pembeli, pembuatan produk membutuhkan ide-ide yang kreatif dan inovatif, dalam suatu produk tentunya terdapat atribut produk yang memilki pembeda dengan produk sejenis, contohnya Samsung, selain menjual produk elektronik Samsung dikenal juga sebagai rajanya smartphone android masa kini yang memiliki atribut produk yang menarik. Penelitian ini memiliki tujuan untuk mengetahui : pengaruh varibel Atribut Produk yang terdiri dari Merek, Kemasan, Jaminan, dan Pelayanan, secara bersama-sama dan parsial terhadap Keputusan Pembelian, dan variabel yang mempunyai pengaruh dominan terhadap Keputusan Pembelian. Penelitin ini dilakukan di Malang Plasa dengan 116 orang responden. Teknik Pengumpulan datanya dengan angket, analisis datanya menggunakan regresi linier berganda, jenis penelitian eksplanatori research. Hasil analisis regresi linier berganda menunjukkan variabel-variabel Atribut Produk yang terdiri dari Merek, Kemasan, Jaminan, dan Pelayanan secara bersama-sama dan secara parsial mempunyai pengaruh positif dan signifikan terhadap Keputusan Pembelian Samsung Seri Galaxy. Diketahui  juga  variabel yang mempunyai pengaruh dominan terhadap variabel Struktur Keputusan Pembelian Samsung Seri Galaxy adalah variabel Jaminan. Kata Kunci : Atribut Produk, Keputusan Pembelian
PENGARUH IKLAN TELEVISI TERHADAP PERPINDAHAN MEREK (Survei pada Mahasiswa Angkatan 2012/2013 Jurusan Administrasi Bisnis, Fakultas Ilmu Administrasi Universitas Brawijaya yang Berpindah Merek dari Luar Mererk Im3 Play 24 Jam ke Merek Im3 Play 24 Jam Sesud Anggita Kurnia Heru Susilo; Achmad Fauzi; Dahlan Fanani
Jurnal Administrasi Bisnis Vol 35, No 2 (2016): JUNI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

This type of research in this study is an explanatory research with quantitative approach. The location of this research conducted in faculty of the Administrative sience Brawijaya University, Malang. Methods of data collection using the questionnaire. The sample in this study were 116 respondents. The sampling technique used is simple random sampling. Descriptive data analysis and multiple linear regression analysis. The results showed that effect of Television Commercial consisting of a variable Message Contents, Message Structure, Message Format, and Message Source to Brand switching together or partial is significant. Based of the results, in the result suggest television commercial made Im3 are able to make Brand Switching that done on the consumer providers . Keywords: Television Commercial, Contents of Message Contents, Message Structure, Message Format, and Message Source, Brand Switching. ABSTRAK Jenis penelitian dalam penelitian ini adalah penelitian penjelasan dengan pendekatan kuantitatif. Lokasi penelitian ini dilakukan di Fakultas Ilmu Administrasi Universitas Brawijaya Malang. Metode pengumpulan data menggunakan kuesioner. Sampel dalam penelitian ini sebanyak 116 orang responden. Teknik pengambilan sampel yang digunakan adalah Accidental Sampling. Analisis data secara deskriptif dan analisis regresi linier berganda. Hasil penelitian menunjukan bahwa Pengaruh Iklan Televisi yang tediri dari variabel Isi Pesan, Struktur Pesan, Format Pesan dan Sumber Pesan Terhadap Perpindahan Merek secara bersama-sama maupun secara parsial adalah signifikan. Berdasarkan hasil penelitian ini, pada hasil penelitian menunjukan bahwa variabel Struktur Pesan menjadi yang dominan mempengaruhi variabel Perpindahan Merek, hasil ini menunjukan bahwa iklan telivisi yang dibuat Im3 sudah mampu membuat perpindahan merek yang dilakukan pada konsumen provider. KatawKunci : Iklan Televisi, Isi Pesan, Struktur Pesan, Format Pesan, Sumber Pesan, Perpindahan Merek.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN (Survei pada Nasabah Tabungan PT. Bank Mandiri Persero Tbk Kantor Cabang Kota Batu) Oni Dian Rachmatiwi; Achmad Fauzi; Kadarisman Hidayat
Jurnal Administrasi Bisnis Vol 29, No 1 (2015): DESEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

Increasingly fierce competition makes the company more creative to make strategies better than competitors. Companies can not only rely on the quality of the product, but the company also must provide services that can make consumers satisfied, and therefore companies should always provide the best service. The purpose of this study is to analyze and explain the impact of service quality on customer satisfaction andwloyalty. This typesofsresearch is explanatorywresearch. The sample in this study as manywas 116 peoplessaving clients PT. Bank Mandiri Persero Tbk Branch Office in Batu. The sampling technique used accidental sampling. Thewdatawanalysis using descriptivewanalysisqand pathwanalysis (path analysis). The results showed that a significant between the quality of service to customer satisfaction, with a p-value (p <0.05) and a significant between the qualitysof service to customerwloyaltywwith a p-value (p <0.05). Keywords: ServicewQuality, CustomersSatisfaction,wCustomerwLoyalty ABSTRAK Persaingan yang semakin ketat membuat perusahaan mengeluarkan strategi yang semakin kreatif untuk menjadikan perusahaan lebih baik dari para kompetitor. Perusahaan tidak dapat hanya mengandalkan dari kualitas produk, namun perusahaan juga harus memberikan pelayanan yang dapat membuat konsumen puas, maka dari itu perusahaan harus selalu memberikan pelayanan  terbaiknya. Tujuanwpenelitian  iniwadalah menganalisis dan menjelaskan pengaruh kualitas pelayanan terhadap kepuasan dan loyalitas pelanggan. Jenisspenelitianlyang digunakan adalahqexplanatorywresearch. Sampel dalam penelitian ini sebanyak 116 orang nasabah tabungan PT. Bank Mandiri Persero Tbk Kantor Cabang Kota Batu. Teknik pengambilan sampel menggunakan accidental sampling. Analisis data menggunakan analisis deskriptif dan analisis jalur (path analysis). Hasilwpenelitian menunjukkanwbahwa terdapat pengaruh yang signifikan antara  kualitas pelayananwterhadapwkepuasangpelanggan, dengan nilaigp-valuew(p<0,05) dan terdapat pengaruh yang signifikansantaraykualitaswpelayananwterhadapwloyalitasspelangganqdenganfnilaisp-valuea(p<0,05). KatawKunci : KualitaswPelayanan, KepuasanqPelanggan, LoyalitaspPelanggan
PENGARUH KUALITAS PELAYANAN TERHADAPKEPUASAN PELANGGAN (Survei pada Pelanggan Kedai Kober Mie Setan di Gresik) Yuyun Nur Faridah; Achmad Fauzi
Jurnal Administrasi Bisnis Vol 47, No 2 (2017): JUNI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

This study aims to : Discover the influence between variable of Tangibles, Reliability, Responsiveness, Assurance, and Empathy toward the Customers’ Satisfaction. In addition, from the data result of multiple linear Regression, it can be concluded that the value of Fcount is 27,375 and higher than Ftable which is just 2,297. In the significant level of 0,05 H0 is rejected. It means that variable of Customer’s Satisfaction (Y) is influenced significantly by variable of Service (X). determinant coefficient value (R2) shows 0,534 which means variable of Customer’s Satisfaction (Y) is influenced by 53,4 % of variable of Tangibles, Reliability, Responsiveness, Assurance, and Empathy, while the rest of 46,6 % is influenced by variables beyond independent variable in this research. Therefore, variable of Tangibles, Reliability, Responsiveness, Assurance, and Empathy have given strong influence toward variable of Customer’s Satisfaction. The conclusion of this study is there are simultaneously and partially influences among variable of Tangibles, Reliability, Responsiveness, Assurance, and Empathy  toward variable of Customer Satisfaction. Keywords : Costumer Satisfaction, Service Quality АBSTRАK Pеnеlitiаn ini bеrtujuаn untuk : Mеngеtаhuiа dаn mеnjеlаskаn pеngаruh sеcаrа simultаn dаnpаrsiаl аntаrа vаriаblе Bukti Fisik, Kеhаndаlаn, Dаyа Tаnggаp, Jаminаn, dаn Еmpаti tеrhаdаp Tingkаt Kеpuаsаn Pеlаnggаn. Dаri hаsil uji rеgrеsi liniеr bеrgаndа di dаpаt nilа Fhitung sеbеsаr 27,375 lеbih bеsаr dаri Ftаbеl sеbеsаr 2,297.Pаdа tаrаf signifikаn 0,05 mаkа H0 ditolаk yаng bеrаrti bаhwа vаriаblе Tingkаt Kеpuаsаn Pеlаnggаn (Y) dipеngаruhi sеcаrа signifikаn olеh vаriаblе Pеlаyаnаn (X). nilаi koеfisiеn Dеtеrminаsi (R2) mеnunjukkаn аngkа 0,534 yаng bеrаrti vаriаbеl Tingkаt Kеpuаsаn Pеlаnggаn (Y)  dipеngаruhi sеbеsаr 53,4% olеh vаriаblе BuktiFisik, Kеhаndаlаn, Dаyа Tаnggаp, Jаminаn, dаn Еmpаti sеdаngkаn sisаnyа 46,6% dipеngаruhi olеh vаriаbеl lаin diluаr vаriаblе bеbаs pаdа pеnеlitiаn ini. Dеngаn dеmikiаn vаriаblе bеbаs Bukti Fisik, Kеhаndаlаn, Dаyа Tаnggаp, Jаminаn, dаn Еmpаti  mеmpunyаi hubungаn yаng kuаt tеrhаdаp vаriаblе Tingkаt Kеpuаsаn Pеlаnggаn. Kеsimpulаn dаri hаsil pеnеlitiаn аdаlаh bаhwа аdа pеngаruh sеcаrа bеrsаmа-sаmа dаn pаrsiаl аntаrа vаriаblе Bukti Fisik, Kеhаndаlаn, Dаyа Tаnggаp, Jаminаn, dаn Еmpаti tеrhаdаp Tingkаt Kеpuаsаn Pеlаnggаn. Kаtа Kunci :KеpuаsаnPеlаnggаn, KuаlitаsPеlаyаnаn
THE INFLUENCE OF USE MATERIAL LEAFLET IN THE RESULTS OF STUDENTS’ LEARNING ACTIVITY IN THE MATTER OF SYSTEMS DIGESTION Achmad Fauzi; Tri Jalmo; Pramudiyanti Pramudiyanti
Jurnal Bioterdidik: Wahana Ekspresi Ilmiah Vol 1, No 2 (2013): bioterdidik
Publisher : Universitas Lampung

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Abstract

The result of Interviews and observations at SMP Negeri 5 Natar to class VIII students’ learning result in the subject matter of biology digestive system is still low. So we need variety of teaching materials to improve student learning result, an alternative instructional materials to improve learning result is a leaflet. The purpose of this study to determine the effect of the use of instructional materials leaflet with learning model STAD (Student Teams Achievement Division) against the learning result of students in the subject matter of the digestive system. The research design was a pre-test post-test non-equivalent, with random sampling cluster sampling technique. Quantitative data obtained from the average pre-test and post-test data analysis using t-test at 95% confidence level. Qualitative data obtained activity data and the intersting of teaching by materials leaflet.The results showed that there is significant inrease of the students’ learning result in the class that uses the material of instructional leaflet with the average - the average value of N-gain of 46.67. Improved student learning result are also influenced by students' learning activities using cooperative learning model type STAD which increased on average 0.26. Thus the use of teaching materials leaflet with type STAD cooperative learning model significantly affect the improvement of learning result and activities by students on the subject matter of the digestive system
ANALISIS DAN IMPLEMENTASI PEMBELAJARAN SENI DAN BUDAYA WAYANG DENGAN KOLABORASI TEKNOLOGI AUGMENTED REALITY (WATER) Achmad Fauzi; Septian Rahman Hakim; Arik Kurniawati
Jurnal Simantec Vol 1, No 2 (2010): Juni
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/simantec.v1i2.13364

Abstract

MOTIVASI INDONESIA MENGHENTIKAN EKSPOR MINERAL MENTAH JENIS BAUKSIT KE TIONGKOK PASCA PEMBERLAKUAN UNDANG-UNDANG MINERBA NO.4 TAHUN 2009 Achmad Fauzi; Syafri Harto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research would explain about Indonesia‟s government policy to stop and banned the export of raw material bauxite to Tiongkok after the enactment of the mineral and Coal Regulations Number 4/2009. This policy created a dynamic for trade relations between Indonesia and Tiongkok. Dynamics that change the orientation of bilateral relations of Indonesia-Tiongkok.To see the problem of raw material bauxite policy by Indonesia‟s government, the author uses an explanotary qualitative research methodology, the data collection techniques by library reseach are derived from sources of literature books, published magazine, journals, and scientific articles. The persepective used is Merchantilism that see the state‟s role in regulating its economy. The theory used is Foreign Policy, Prebisch-Singer theory through a strategy of less developed countries in the world look at trade patterns and use the concept of national interest.Indonesia‟s policy became implications for improved utilization and governance in natural resources of bauxite in order to achieve industrialization products (raw material bauxite) after enactment bauxite mining regulation Number 4/2009, while the implications of this policy for Tiongkok is reduced supply of bauxite from Indonesia, on the other side it is encouraging Tiongkok to Invest in the construction of smelter in Indonesia that prospects for the economy of both countries in the field of mineral and coal mines.Key words: Mining and Coal Regulations 4/2009, raw material export regulations, industrialization of bauxite.
PENGARUH EKUITAS MEREK TERHADAP FAKTOR PSIKOLOGIS YANG BERDAMPAK TERHADAP KEPUTUSAN PEMBELIAN (Survei pada Mahasiswa yang Membeli Handphone BlackBerry Jurusan Ilmu Administrasi Bisnis Angkatan 2012/2013 Fakultas Ilmu Administrasi Universitas Brawijaya Mal Riwin Kusnaryati; Achmad Fauzi; Kadarisman Hidayat
Jurnal Administrasi Bisnis Vol 2, No 2 (2013): JUNI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

Penelitian ini menggunakan explanatory research dengan latar belakang bahwa untuk mencapai tujuan penelitian yaitu untuk mengetahui pengaruh Ekuitas Merek terhadap Faktor Psikologis yang berdampak terhadap Struktur Keputusan Pembelian, dan pengujian hipotesis. Variabel dalam penelitian  adalah sebagai berikut: Variabel Independen yaitu Ekuitas Merek (X), variabel Antara (Intervening) yaitu Faktor Psikologis (Y1) sedangkan variabel Dependen  yaitu Struktur Keputusan Pembelian (Y2). Populasi penelitian ini adalah mahasiswa yang Membeli Handphone BlackBerry Jurusan Ilmu Administrasi Bisnis Angkatan 2012/2013 Fakultas Ilmu Administrasi Universitas Brawijaya Malang, dengan sampel sebanyak 104 responden yang diambil dengan cara purposive sampling. Teknik pengumpulan data dalam penelitian ini menggunakan metode kuesioner. Uji instrumen dengan menggunakan uji validitas dan uji reliabilitas. Teknik analisis data menggunakan analisis jalur atau Path Analysis yang di dalamnya terdapat analisis regresi. Data yang diperoleh diolah dengan menggunakan program SPSS 16.0 for windows. Hasil penelitian menunjukkan bahwa: Ekuitas Merek (X) secara langsung mempunyai pengaruh yang signifikan terhadap Faktor Psikologis (Y1, Ekuitas Merek (X) mempunyai pengaruh yang signifikan terhadap Struktur Keputusan Pembelian (Y2), Variabel Faktor Psikologis (Y1) secara langsung mempunyai pengaruh yang signifikan terhadap Struktur Keputusan Pembelian (Y2), Ekuitas Merek (X) secara tidak langsung mempunyai pengaruh yang signifikan dengan variabel Struktur Keputusan Pembelian (Y2) melalui variabel Faktor Psikologis (Y1) dengan pengaruh sebesar 0,182. Kata Kunci : Ekuitas Merek, Faktor Psikologis, Keputusan Pembelian Abstract This research utilizes explanatory research with that background to reach to the effect research which is to know Brand Equity influence to Psychological Factors and Purchase Decision Structure, and hypothesis testing. The research variables are as follows: Independent Variables is Brand Equity (X), variables between (Intervening) ie Psychological Factors (Y1), while the Dependent Variable is Purchase Decision Structure (Y2) .This study population is students who purchase a BlackBerry Mobile Force Department of Business Administration 2012/2013 Faculty of Administrative Science Malang, with a sample of 104 respondents were taken by purposive sampling. Data collection techniques in this study using questionnaires. Test instruments using validity and reliability testing. Analysis using path analysis or path analysis in which there is regression analysis. The data obtained were processed using SPSS 16.0 for Windows.The results showed that: Brand Equity (X) has a signifikant influence on Psychological Factors (Y1), Brand Equity (X) has a signifikant influence on the purchase decision structure (Y2), Psychological Factors (Y1)  has a signifikant influence on the purchase decision structure (Y2), Brand Equity has a signifikant influence on Purchase Decision Structure (Y2) through the influence on Psychological Factors variable (Y1) 0,182.   Keywords: Brand Equity, Psychological Factors, Purchase Decision
Co-Authors . Hendriyawan A. Safri Aan Santi Abd. Wahed Abdul Aziz Rani Abdul Jalil Abdul Khamid Abdul Muiz Abdul Razak Adam Aji Ade Ilham Prasetyo Ade Putri, Imelda Ade Uum Susandy Adelia Putri Adelia Safitri Adesta, Rakha Aria Adi Firmansyah Adila Putri Alfia Adinda Nova Octavia Aditya Agung Pambudi Aditya Aji Nugroho ADITYA HERMAWAN Aditya Permana Aditya Tri Syahbanu Agista Ningrum, Dilla AGUNG SETIAWAN Agustin Sapta Rini Ahmad Adrian Wibowo Ahmad Aminuddin Ahmad Nur Zaki Ahmad Nurdin Hasibuan ahmad rizal Aim Muzaqqi Ainun Nabiilah Aisyha Destirani Akhsanu Amala Ahmad Al Boy In Albinka Kayla Luvena Aldi Alfathur Rachman Aldi Renaldy Alen Dwi Setyo Aleya Safiya Alfath Nare Utama Alfi, Dadan Alfian Mada Restu Alfian Saputra Ali Imron Yusuf Alif Syaridwan Alya Putri Ayu Lestari Amanda Salsabillah Amelia Seli Febrianti Amellia Fatimatus Saputri Amelya Lestin Anggraeni Supu Amir Nur Hasan Amri Darwis Anah Indriyanah Ananda Putri Haristiyanti Ananda Suryadinata Ananda Umu Thoyibah Anang Kukuh Adisusilo Andhika Rifki Prasetyo Andree Kurniawan Angel Septiani Parhusip Angga Pramudita Anggita Aprilliani Anggita Kurnia Heru Susilo Aniar Safitri Anisa Bunga Aprilia Anisa Dewi Lestari Anisah Anisah Anisah Sasa Septiani Anita Dwi Septiarini Anna Wijayanti Annisa Azahra Aulia Annisa Hediana Annisa Novita Sari Annisa Nuril Hidayah Annisa Suci Wulandari Anselinus Kevin Munthe Anton Budi Dharma Anton Eka Saputra Aprilia Hapsari Apriyanto, Wahyu Aqila Naima Khairunnisa Aqila Saputri Arafanditama Najim Hidayat Ari Fahrial Syam Ari Irawan Arief Rachman Arif Sejati Arik Kurniawati Arkan Zhalifunnas Armen Armen Arshita Auliana Astrid Berlian Utami Astutik, Puji Dwi Ati Sumiati Audri Angelia Ignesia Aulia Annisa Br Bangun Aulia Asmarani Avie Haryo Wicaksono Ayu Angelika Ayu Nur Jannah Milawati Candra Ayu Sri Utami AYUDEVIAPERTIWI Azahra, Nadia Azka Hilwa Fauzi Azka Marzuqi Ghowe Baderan, Freky Vebriyanto Bagus Naufal Putra Shawa Baszliah Nursabrina Bayu Sayeti, Arya Benny Benyamin Situmorang Beny YV Nasution Berliana febrianti Beti Nurbaiti Bida Sangadji Bona Adhista Bryant H Susanto Budi Tan Oto Bungaran Saing, Bungaran Cahyadi Husadha Cahyani, Nurul Cahyo Adhi Nugroho Cekli Wahyuwidowati Chuck Noris Rupelu Chudahman Manan Chusnul Chotimal Chyntia Adelina Hutabarat Cica Rahma Fauzia Citra Swantika Pane Clara Nabilla Angie Dadang Makmun Daffa Dharmawan Dahlan Fanani Daldiyono Daldiyono Damar Asmarani Daniel Gunawan Daniel Happy Putra Deddy Gunawanjati Dedi Sutomo Deftia Soza Delfi Anjelika Della Restu Cahyani Delsya Azhara Putri Dessy Nursafitri Devina Elga Ranjani Devina Shava Viola Devita Naila Sari Dewi Ambarwati Dewi Nurmalasari Dewi Puspaningtyas Dhymaz Haiqal Azhari Diah Rini Handjari Dian Puspita Sari Dian Sudiantini Diana Cholida Diani Fatimah Dicky Levenus Tahapary Dika Pebriansyah Dilla Agista Ningrum Dimastian Bagas Saputra Dinastya Saraswati Dionysia Okta Suryaningtyas Djuni Thamrin Dodi Wahab Dolly Dolven Kansera Donni Ferdinan Irawan Dwi Nanda Oktaviany Dwi Putri Aprillia Dwi Saputro Adi Wiguno Dyah Ayu Siti Sundari Dyah Pratiwi Dyah Saraswati Eka Putri Edy Yulianto Eka Amelia Chiesa Julianti Ekowati Rahajeng Eli Indawati Elina Anglaini Elli Arsita Elly Nurkhayati Endi Rekarti Ening Krisnuhoni Enny Widayati Eny Trisno Wanti Ervin Ervin Ery Teguh Prasetyo Etty Gurendrawati Eva Novitasari EVAPIONA Evaristus Lopis F. 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Toha Fahmi Agus Fahruddin Faiza Chairunisa Fajar Alfahri Fajar Raditya Fajar Ramadhan Farhan Armanda Farida Murtiani Fatahillah, Irfan Fathir Muhammad Ilham Fatmajid Asykara Fauzi Muhammad Wasil Faza Adhima Putra Febrianty S Hendrawan Femmy Wulansari - Ferry Kurniawan Ferry Maryadi Fery Darmansyah Fidriansah, Fidriansah Fikri Maulana, Fikri Filda Angellia Fiqih Aditya A Firda, Muti'ah Firman Armanda Firyaal Salsabila Fransisca Nada Sherenika Fransiska Hardi Frikma P Novbona Galuh Putri Georgeus Geraldo Geraldo Geraldo Ghaitsa Zahira Shaffa Gilang Aditya Kurniawan Gita Rezda Andiwa Gustiana, Riska Hafidzul Haq, Salman Halimatusadiah Halimatusa’diah Halimatusa’diah Hamidillah Ajie Hanifah Adilla Putri Hanifah Sugiarti Hanna Luthfiana Hanna Meitha Hasan Maulahela Hasanuddin Hasanuddin Hasanuddin Hasbulloh Hasbulloh Haswan Yunaz Helsa Novelia Hendrik Moses Heri Kusmanto, Heri Heri Sugianto Putra Herlin Rahmasari Herman Sembiring Herman, Lalu Edy Hermansyah Sembiring Herti Dakhi Hidayah, Zainur Hutagalung, Cicilia Agustriana Hutajulu, Leonaldi I Gusti Ketut Agung Ulupui Ifi Adfentari Ihsan, Ihsan Muchlis Ikhsan Arif Ilham Ahmadi Ilham Fathurrahman Imam Suyadi Imelda Ade Putri Immanuel Pharosandika Sihombin Inayah, Niswah Indah Juliana INDAH WULANDARI Indira Salsabila Indra Marki Indra Pahala Indra Samuel Indrianna Meutia, Kardinah Intan Cahyani Abadi Intan Larasati Intan Septiany Simbolon Iqbal Al Baihaqi IRWANSYAH Irzan Soepriyadi Ishika Aulia Istiqomah, Wahyu Izzul Baihaqi Jagi Munnawar Alhawari Jane Estherina Jeffri Gunawan Jesica Novialin Jhonni Sinaga Jihan Luthfi Nabillah Joseph JY Sung Josi Maduri Julwan Pribadi Juniawan Mandala Putra Kadarisman Hidayat Kaka Renaldi Kameylin Isnaina Aurora Karimah, Rubiyani Dzakiyyah Kartika Dwi Cahyani Katharina Setyawati Kefas Kristian Telaumbanua Kesya Rizkianti Sutrisna Khair, Husnul Khairul Arief Rachman Khansha Sindra Irfani Khoerunisa, Lili Khoirunisa Rahmadanti Kiki Hendra Sitepu Kusuma, Arsya Kusumawati, Iko Lathiffah Alya Fikri Layla Mutiara Hasibuan Lelly Salsabila Nursyiah Leni Maulina Leo Andri Yulius Caesar Leo Caesar Lili Suryani Lina Ramadani Lisgantini, Rikana Listiana Aulia Sari Lita Oktarina Lola Kambuno Lutfi Azam Firmansyah M Fadli Nursal M Purnomo Isnaeni M. 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