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All Journal Ekonomi Bisnis Jurnal Sosial Ekonomi Pertanian JEJAK Hunafa: Jurnal Studia Islamika Al-Ulum Holistic Journal Of Management Research Islamic Ecomonics Journal I-ECONOMICS: A Research Journal on Islamic Economics EKSYAR: Jurnal Ekonomi Syari'ah & Bisnis Islam Al-Amwal : Jurnal Ekonomi dan Perbankan Syari\'ah DERIVATIF Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Naturalistic : Jurnal Kajian dan Penelitian Pendidikan dan Pembelajaran Jurnal Akuntansi dan Pajak Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Jurnal Profesi Medika: Jurnal Kedokteran dan Kesehatan IJBE (Integrated Journal of Business and Economics) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah al-Uqud : Journal of Islamic Economics Jurnal Ekonomi Islam Jurnal SOLMA Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam Jurnal Aplikasi Bisnis Banque Syar'i : Jurnal llmiah Perbankan Syariah JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Islaminomics: Journal of Islamic Economics, Business and Finance Gorontalo Management Research Jesya (Jurnal Ekonomi dan Ekonomi Syariah) IQTISHADUNA: Jurnal Ekonomi dan Keuangan Islam Jurnal Al-Amwal Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Syarikat : Jurnal Rumpun Ekonomi Syariah FINANSIA : Jurnal Akuntansi dan Perbankan Syariah EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) JMB : Jurnal Manajemen dan Bisnis Jurnal Manajemen dan Bisnis Baja (JUMANIS BAJA) Jurnal Ilmiah Edunomika (JIE) Jurnal Riset Akuntansi Politala Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ekonomi Syariah, Akuntansi dan Perbankan (JESKaPe) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal E-Bis: Ekonomi Bisnis Review of Islamic Economics and Finance RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL At-Tauzi: Jurnal Ekonomi Islam ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING JES (Jurnal Ekonomi Syariah Jurnal Dinamika Ekonomi Syariah Jurnal Pengabdian Masyarakat Asia JIEP: Jurnal Ilmu Ekonomi dan Pembangunan Economics and Digital Business Review Community Empowerment Journal of Islamic Economics and Philanthropy Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) DEMAnD Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Jurnal Ilmiah Ekonomika EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Jurnal Manajemen dan Organisasi Review (MANOR) JIHBIZ :Global Journal of Islamic Banking and Finance. Bisnis Net : Jurnal Ekonomi dan Bisnis Forum Bisnis dan Kewirausahaan Indonesian Journal of Islamic Economics and Business An-Nisbah : Jurnal Perbankan Syariah Al-Iqtishod : Jurnal Ekonomi Syariah Jurnal Ekonomi dan Perbankan Syariah Berdikari : Jurnal Ekonomi dan Statistik Indonesia Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi juremi: jurnal riset ekonomi Journal of Law, Administration, and Social Science El Mudhorib Jurnal Kajian Ekonomi dan Perbankan Syariah Journal of Islamic Economics and Social Science (JIESS) Jurnal Neraca Peradaban Jurnal Bina Bangsa Ekonomika Indonesian Journal of Innovation Studies Share: Jurnal Ekonomi dan Keuangan Islam Mutanaqishah: Journal of Islamic Banking Jurnal Ilmu Akuntansi dan Bisnis Syariah (AKSY) At Taajir : Jurnal Ekonomi, Bisnis dan Keuangan Syariah Jihbiz: Jurnal Ekonomi, Keuangan dan Perbankan Syariah ProBisnis : Jurnal Manajemen EKSYA: Jurnal Ekonomi Syariah Journal of Management and Islamic Finance Jurnal Ekonomika dan Bisnis Islam Salam (Islamic Economics Journal) Az Zarqa': Jurnal Hukum Bisnis Islam JIEPS: Jurnal Ilmiah Ekonomi Islam dan Perbankan Syariah Fakultas Agama Islam Universitas Muhammadiyah Aceh Bussman Journal : Indonesian Journal of Business and Management Labatila: Jurnal Ilmu Ekonomi Islam Jurnal Manajemen Economic Reviews Journal Dinamika Islamic Economics and Finance Journal KREATIF: Jurnal Pengabdian Masyarakat Nusantara Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Mutanaqishah: Journal of Islamic Banking Jeksyah At-Tamwil: Journal of Islamic Economics and Finance Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Best Journal of Administration and Management Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) Revenue : Jurnal Ekonomi Pembangunan dan Ekonomi Islam Indonesian Journal of Islamic Economics and Finance Likuid: Jurnal Ekonomi Industri Halal Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Jurnal Ilmiah Pendidikan dan Keislaman Jurnal Adijaya Multidisiplin Islamic Economics and Business Review (IESBIR) Kalianda Halok Gagas Jurnal Ekonomi Islam Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Jurnal Pelita Manajemen Revenue: Lentera Bisnis Manajemen Indonesian Journal of Accounting and Business Jurnal Manajemen dan Bisnis (JMB) Jurnal Enterpreneur dan Bisnis (JEBI) Istithmar: Jurnal Studi Ekonomi Syariah Journal of Halal Research, Policy, and Industry SAUJANA : Jurnal Perbankan Syariah dan Ekonomi Syariah Jurnal Akuntansi Syariah Jurnal Manajemen, Akuntansi dan Logistik (JUMATI) Jurnal Media Akademik (JMA) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam EKSYDA: Jurnal Studi Ekonomi Syariah Tazkiyya: Jurnal Keislaman, Kemasyarakatan dan Kebudayaan Jurnal Intelek Dan Cendikiawan Nusantara International Journal of Islamic Economics (IJIE) MAXIMAL Journal of Social Science and Multidisciplinary Analysis Jurnal Intelek Insan Cendikia Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) El-Arbah: Jurnal Ekonomi, Bisnis Dan Perbankan Syariah Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah LA RIBA: Jurnal Perbankan Syariah Inflasi : Jurnal Ekonomi, Manajemen dan Perbankan Journal of Ekonomics, Finance, and Management Studies Jurnal Riset Multidisiplin Edukasi Jurnal Kajian Ekonomi dan Perbankan Syariah Ecoducation Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Journal of Sharia Economy and Islamic Tourism JIEP: Jurnal Ilmu Ekonomi dan Pembangunan Jurnal Bersama Ilmu Ekonomi Al-Muamalah: Jurnal Ekonomi Islam, Filantropi dan Perbankan Syariah Jurnal Actual Organization Of Economic ( Jago-e) Al-Infaq : Jurnal Ekonomi Islam Journal of Loomingulisus ja Innovatsioon Journal of Social Entrepreneurship and Creative Technology KREATIF: Jurnal Pengabdian Masyarakat Nusantara Journal of Management Economics and Financial Accounting JURNAL ECONETICA: Jurnal Sosial, Ekonomi Dan Bisnis
Muhammad Iqbal Fasa
Universitas Islam Negeri Raden Intan Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Festival Budaya Sebagai Media Bank Indonesia Dalam Mempromosikan Uang Elektronik (e-money) di Masyarakat: Cultural Festival as Bank Indonesia Media in Promoting Electronic Money (e-money) in the Community Jeby Fahira; Muhammad Iqbal Fasa; Suharto
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 1 No 1 (2023): Oktober
Publisher : Maximal Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya dan Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Basically society has experienced significant technological developments. One of them is the existence of online transactions in the form of e-money. According to the Indonesian Banking Regulation Number: 12 November 2009 PBI Regarding Electronic Money Electronic Money. Electronic money is issued based on the value of money previously deposited by the holder to the issuer that is stored electronically in media such as servers or chips, with the money not as deposits, and used as payments. The promotional technique carried out by BI is by holding a begawi festival which is complemented by the presence of MSMEs who participate to provide socialization of payments via e-money in the community. The research method used is qualitative method. The purpose of this study is to find out how the promotion strategy is carried out by Bank Indonesia Kpw Lampung regarding e-money transactions. In addition, the purpose of this study is to find out payment applications such as OVO, GO-PAY, and Dana used in e-money transactions.
Penentuan Aspek Lokasi dan Analisis Kelayakan Investasi Pendirian Rumah Sakit Kelas C di Kabupaten Cirebon: PENENTUAN ASPEK LOKASI PADA ANALISIS STUDI KELAYAKAN BISNIS PENDIRIAN RUMAH SAKIT KELAS C DI KABUPATEN CIREBON Northa Idaman; Lella Anita; Muhammad Iqbal Fasa
FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Vol 4 No 1 (2021): FINANSIA : Jurnal Akuntansi dan Perbankan Syariah
Publisher : Fakultas Ekonomi Dan Bisnis Islam IAIN Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/finansia.v4i1.2934

Abstract

Penelitian ini bertujuan untuk menganalisis beberapa alternatif lokasi kecamatan di Kabupaten Cirebon yang akan dipilih sebagai lokasi pendirian rumah sakit kelas C. Penelitian menggunakan pendekatan kualitatif dan kuantitatif. Pendekatan kualitatif dilakukan untuk mendeskripsikan kondisi di lapangan, sedangkan pendekatan kuantitatif dilakukan melalui uji kepakaran dengan metode pembobotan dan peratingan terhadap alternatif lokasi kecamatan, yaitu Palimanan, Plumbon dan Karangsembung. Hasil peneltian menunjukkan bahwa stakeholders kunci, yaitu Dinas Kesehatan Kabupaten Cirebon merekomendasikan pembangunan rumah sakit di wilayah timur Kabupaten Cirebon. Hasil analisis kepakaran menunjukkan bahwa Kecamatan Karangsembung merupakan lokasi yang tepat untuk dibangun rumah sakit kelas C.
ANALYSIS OF THE GLOBAL MUSLIM TRAVEL INDEX (GMTI) MUSLIM-FRIENDLY TOURISM IN IMPROVING COMMUNITY ECONOMY REVIEWED FROM AN ISLAMIC ECONOMIC PERSPECTIVE Pranika, Ranita; Ghofur, Ruslan Abdul; Madnasir, Madnasir; Zaelani, Abdul Qodir; Fasa, Muhammad Iqbal
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 3 (2023): Edisi September - Desember 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i3.3535

Abstract

The Muslim-friendly tourism trend is a new phenomenon in the tourism industry. The Muslim community's demands for a tourist destination are not only limited to the uniqueness and tourist attraction of the place but also comfort and guarantees in carrying out worship. This research aims to analyze the Global Muslim Travel Index for Muslim-Friendly Tourism in Improving the Community's Economy from an Islamic economic perspective. This type of research is qualitative. This research was conducted in Lampung Province in September 2023. This data collection technique used observation and interviews. The research results show that tourism development opportunities that accommodate Muslim needs, in accordance with GMTI, act as a generator of employment opportunities to improve the economic welfare of the community. A tourist destination that is friendly to Muslim tourists is a place that offers natural beauty, comfort, cleanliness, and freshness. This area is also equipped with comprehensive facilities, ranging from places of worship to accommodation, and functions as an attractive culinary center. This tourism acts as an economic center for residents. The development of tourism potential based on Sharia principles also has a significant positive impact on surrounding communities, such as food and beverage businesses, children's toy rental service providers, and various other sectors.
SHARIA BANK SERVICE MARKETING MANAGEMENT STRATEGY IN INDONESIA Adinda Cahya Maharani; Muhammad Iqbal Fasa; Suharto suharto
El-Arbah: Jurnal Ekonomi, Bisnis Dan Perbankan Syariah Vol 6 No 2 (2022): AL ARBAH JURNAL EKONOMI, BISNIS DAN PERBANKAN SYARIAH
Publisher : Program Studi Perbankan Syari'ah Fakultas Agama Islam Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/elarbah.v6i2.2277

Abstract

Indonesia, which is predominantly Muslim, has long wanted a system of financial institutions that is in line with the demands of not limited financial needs but also moral demands. Islamic banks function as a collection of funds from the public in the form of savings must be based on Sharia principles. With the passage of time, the dynamics of Islamic bank players in marketing sales of products and services that are increasingly high, of course, make Islamic Banks required to have a strategy to compete competitively. Because Marketing strategy has a function as an organization and a set of processes in creating, communicating and submitting assessments to consumers in managing good relations with consumers which is carried out in a way that can provide benefits to the organization and its owners. The type of research used is literature study. The result of the research is that the marketing strategy of Islamic banking services is a strategy to serve the market or market segment that can be used as a target by an entrepreneur. The strategy of Islamic banking services can be carried out using segmentation, targeting and positioning strategies. Therefore, a good service system in Islamic banks is very necessary. Indonesia yang mayoritasnya beragama Islam telah lama mendambakan kehadiran sistem lembaga keuangan yang sesuai dengan tuntutan kebutuhan tidak terbatas finansial namun juga tuntutan moralitasnya. Bank syariah berfungsi sebagai penghimpunan dana dari masyarakat dalam bentuk tabungan harus berprinsip Syariah. Dengan berjalannya waktu dinamika pelaku bank syariah dalam memasarkan penjualan produk dan jasa yang semakin tinggi tentunya membuat Bank Syariah diharuskan mempunyai strategi untuk bersaing secara kompetitif. Dikarenakan strategi pemasaran memiliki fungsi sebagai organisasi dan seperangkat proses dalam penciptaan pengkomunikasian dan penyerahan penilaian kepada konsumen dalam pengelolaan hubungan baik dengan konsumen yang dilakukan dengan cara yang dapat memberikan keuntungan bagi organisasi dan para pemiliknya. Jenis penelitian yang digunakan ialah studi pustaka. Hasil penelitian adalah strategi pemasaran jasa bank syariah ialah strategi untuk melayani pasar atau segmen pasar yang dapat dijadikan sebagai target oleh seorang pengusaha.Strategi jasa bank syariah dapat dilakukan dengan menggunakan strategi segmentasi, target dan positioning. Oleh karena itu sistem pelayanan yang baik di bank syariah sangat diperlukan.
The Influence of Halal Culinary in Increasing Economic Growth Febrian Maulana Putra; Syamsul Hilal; Hanif; Muhammad Iqbal Fasa; Abdul Qodir Zaelani
Syarikat: Jurnal Rumpun Ekonomi Syariah Vol. 6 No. 2 (2023): Syarikat : Jurnal Rumpun Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Fakultas Agama Islam Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/syarikat.2023.vol6(2).14885

Abstract

The research aims to determine a strategy for the development of halal cuisine with a focus on the culinarian center in the Lampung province to boost economic growth in the Province of Lampung. The investigation uses qualitative descriptive methods of research using data collection techniques consisting of field surveys, in-depth interviews, and 7P analysis of products, prices, places, promotions, people, processes, and physical evidence related to the development of halal cuisine in the region. The results of the research show that great potential lies in the development of halal cuisine in the Province of Lampung with strategies that include quality improvement, effective marketing, and collaboration with halal certification bodies that have the potential to enhance the potential of Muslim tourists. By maximizing the halal culinary potential, the Province of Lampung can strengthen its contribution to economic growth and enhance the competitiveness of the regional tourism and gastronomic industries. The problem with culinary halal is that there are still culinaries that do not have a halal certificate, This is due to the minimum of information, which is necessary to do more socialization by the Organizing Authority for the Guarantee of Halal Products (BPJH) so that culinarian perpetrators who have not known can know the importance of halal certificates.  
INOVASI AGRARIS: MEWUJUDKAN PEMBERDAYAAN PEREMPUAN TANI MELALUI PEMANFATAN LAHAN PEKARANGAN DAN SOCIAL CAPITAL Yessi Avita Sari; Muhammad Iqbal Fasa; Heni Noviarita; Erike Angraeni
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11328

Abstract

The use of homestead land has a vital role in increasing local food production and is an important strategy in maximizing the use of this land, such as good planning and crop diversification. Apart from that, the role of the Women Farmers Group (KWT) in providing education and training to local communities to manage their homesteads effectively is the focus of the research. The main objective of this research is to understand effective strategies for maximizing homestead productivity, with a focus on careful planning and crop diversification. In addition, this research considers the application of social capital as a key factor in increasing access to information, technology and other resources. The research method used is a qualitative type with library research measuring instruments. The research results highlight the need for empowerment through KWT and the use of social capital to support sustainable agriculture and improve community welfare through better agricultural efficiency.
PERAN INDUSTRI HALAL DALAM MENINGKATKAN PEREKONOMIAN UMKM BAKSO ERA RECOVERY PASCA PANDEMI COVID-19 DI KABUPATEN LAMPUNG TIMUR Rohmatil 'Izza, Lya Naiyatur; Hilal, Syamsul; Fasa, Muhammad Iqbal
Derivatif : Jurnal Manajemen Vol 18, No 1 (2024): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v18i1.1859

Abstract

Pandemi COVID-19 telah membawa dampak signifikan pada perekonomian global, termasuk sektor Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia. Penelitian ini bertujuan untuk peran industri halal dalam meningkatkan perekonomian pelaku UMKM di bidang bakso di Lampung Timur recovery pasca Pandemi Covid19. Metode penelitian ini merupakan penelitian kualitatif dan merupakan penelitian field research dimana peneliti terjun langsung ke lapangan. Pengumpulan data dalam penelitian ini menggunakan observasi dan wawancara sedangkan sampel diambil menggunakan teknik Slovin dengan total 71 sampel penelitian. Hasil peneltiian menunjukkan bahwa tidak seluruh UMKM Bakso di Lampung Timur memiliki label halal yang dapat menghambat mereka melakukan ekspansi pasar. Meskipun permintaan akan makanan halal tinggi, UMKM bakso memerlukan dukungan pemerintah dan lembaga terkait untuk memfasilitasi perolehan sertifikat halal sehingga dapat memberikan kebermanfaatan dalam peningkatan perekonomian pelaku UMKM Bakso.Kata kunci: Industri Halal, UMKM
Analisis Konten Instagram Sebagai Strategi Digital Marketing Bank Syariah Indonesia Sari, Dela Novita; Fasa, Muhammad Iqbal; Suharto, Suharto
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 2, No 2 (2023)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan perbankan syariah di era digital memberikan peluang dan tantangan bagi keberadaannya. Maka pihak bank syariah harus bisa menggunakan peluang yang ada dengan sebaik mungkin, yaitu dengan cara meningkatkan strategi pemasaran di era digital. Tujuan penelitian ini adalah untuk menganalisis konten Instagram Bank Syariah Indonesia sebagai salah satu wujud ekonomi kreatif dalam pemasaran bank syariah untuk menarik minat calon nasabah dengan digital marketing dan juga untuk mengetahui faktor penghambat dalam strategi pemasaran yang dilakukan. Teknik pengumpulannya melalui dokumentasi yang tersedia di postingan Instagram Bank Syariah Indonesia. Analisa data dengan menggunakan deskriptif kualitatatif. Hasil penelitian menunjukkan bahwa konten-konten Instagram yang disajikan BSI adalah strategi pemasaran bank syariah dalam menarik minat calon nasabah di era digital dapat dilakukan dengan strategi marketing media sosial, kreativitas promosi dengan membuat content creative yang menarik dan menyajikan informasi terkait produk-produk Bank Syariah Indonesia.
BUSINESS ETHICS: PENGARUH TERHADAP TRANSAKSI E-COMMERCE DALAM PERSFEKTIF EKONOMI ISLAM Handayani, Tia Sari; Fasa, Muhammad Iqbal; Suharto, Suharto
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 1 No. 3 (2022): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.25 KB) | DOI: 10.55883/jiemas.v1i3.5

Abstract

The number of E-Commerce sites that have sprung up along with the development of information technology and penetration of the internet network in urban to rural communities, these developments also spread to the Muslim market sector. This study aims to determine the extent to which the influence of Islamic business ethics in online buying and selling is implemented on e-Commerce sites. This research is a descriptive study with an analytical approach and data collection of several literature studies using several journals as well as some of the best and most updated articles. Through the research, it is hoped that the practice of buying and selling online that occurs on e-Commerce sites is actually carried out in accordance with the business ethics of buying and selling in Islam
STRATEGI PEMASARAN PRODUK BANK SYARIAH Putri, Mistika Dina; Fasa, Muhammad Iqbal; Suharto, Suharto
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 2 No. 3 (2023): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jiemas.v2i3.39

Abstract

This research is motivated by the relatively rapid growth of Islamic banking and has a positive effect on the professionalism of each institution, to increase market share and attract as many customers as possible. The goal according to marketing itself is to improve the quality of the product, increase sales, inform about new products. This research method is a qualitative method using the origin of the data, namely secondary data, then the type of research is in the form of literature review, then the data collection technique used is looking for correlated literature or using the core research discussion in the form of books and scientific journals, and analysis. The data used is descriptive where the collected data is described, then analyzed and conclusions drawn from the analysis carried out. The results according to the discussion are, for example, what we see. In this current era, the strategy in marketing products must be more adaptable, especially to the millennial community. Today's society cannot be separated from the digital world and social media, almost all of its activities involve digital. Therefore, the tactics and concepts applied in increasing public interest must also continue to be developed so that all levels of society can get to know the products offered more easily
Co-Authors A. Khumaidi Ja’far A. Khumedi Ja'far A. Kumedi Ja’far Abdul Qodir Zaelani Abdullah Umar Abeng Suhendra Adi Nurman Saputra Adib Fachri Adinda Cahya Maharani Adinda Thaliya Adinda, Reychel Celara Aditya Lingga Margama Afida Rahmawati Afriyan Arya Saputra Aftina Halwa Hayatika Agnes Kurnia Agus Kurniawan AGUSTINA MELIA NURBAITI Agustina, Nanda Agustina, Renita Ahmad Habibi ahmad habibi Ahmad Habibi Ahmad Habibi Ahmad Hazas Syarif Ahmad Razimi, Mohd Syahril Ahmad Syauki Ahmad Zuhri Edo Ajeng Febri Setyarini Akhmad Affandi Mahfudz Al Hashfi, Rizqi Umar Aldri Frinaldi Alfin Aziz Alfina Shafira Alifandi, Tomi Alinni May Indry Saputri Aliyah Permata Mulana Putri Alma Tita Assyfa Alpajar Ramadhan Amanda Natasya Amanda Taskia Rahmah Amanda Veronica Amatulloh Nur Afifah Amelia Amelia Ana Latifatuz Zahro Ana Latipah Ananda, Annisa Septri Andi Hanifah Nurhikmah Andini Cahya Putri Andini Septiani Angga Maulana Anggista Marbella Anggreini, Nava Anggun Okta Fitri Anggun Okta Fitri Angraeni, Erike Ani Laelasari Anisa Amini Anisa Meilita Anita Tri Milza Anjelia Ariesta Wibowo Annisa Alhadi Annisa Nur Ramadhani Annisa Nur Safitri Annisa Nur Safitri Annisa Putri Maharani Any Eliza Arda Jiter Nurda Ardhi Barkah Apandi Ari Wibowo Arini Maharani Aryanti, Wanda Eflinda As'ad Fuadi Asriani Asriani, Asriani Athira Ajrina Gustya Audara Laili Aufa Rabbani Ayu Gusmawanti Ayu Rizki Ayu, Zaula Putri Ayunita Kurnia Ambali Azzahra, Amelia Azzahra, Fathia Afra Annisa Badawi, Badawi Bagas Dwi Arifin Bagas Oges Bryan Pratama Bagus Galih Satriyo Bayu Luthfi Alfarisi Bintang Kartika Budimansyah Budimansyah Bunga Nitami Cahya Komala Dewi Cania Anggita Putri Choirunisa Salsabila Cindi Novita Sari Cindi Cindi Safitri Citra Maharani David Novaldi Dea Riyanti Paramitha Dedi Junaedi Deha, Damai Dela Lorenza Dela Novita Sari Della Safira Della Safira Deri Norita Desi Ratnasari Desta Asmara Hadi Devi Devi, Devi Devi Restiana Devitasari Devitasari Dewi Fitriana dewi nur rahmawati Dewi Puspita Apsari Dewi Utari Dhaffi Rizwan Azhari Dhidhin Noer Ady Rahmanto Diana Ambarwati Diana Ambarwati Diana Puspita Sari Diana Puspita Sari dianhidayatii03 Diky Rahmansyah Dimas Galih Saputra Dimas Kurniawan Dinar Fithriya Hanjadi Dinar Fithriya hanjani Dini Anggraini Dini Intan Veronica Dwi Kurniasari Dwi Lestari Dwi Melati, Jean Vania Dwi Mutiara Sari Dwi Nurhayati Dwi Putri Octavianni Dyah Rosmala Efriyanti, Novia Ega Belahag Yusuf Eky Maona Lia Elfa Duwina Elva Dira Shabiha Elva Zubkhair Elvira Damayanti Elvri Ranjani Erike Angraeni Erma Kusumawati ernawati, dewi fitriana Erniza Apnianingsih Erniza Ersi Sisdianto Ersi Sisdianto Esmeralda, Kristina Estiana, Isni Nuriyah Fadilla, Mutia Faisal, Ignal Fani Aristianti Farah Salsabilla Farhah Lailatul Mustaghfiroh Fauziah Mutiara Leste Fauzul Hanif Noor Athief Febiola, Vani Febrian Maulana Putra Febrian Maulana Putra, Febrian Maulana Felia Maghfira Femei Purnamasari, Femei Feni Nurul Hidayah Feri Ardiansyah Fika Oktariana Saputri Firqotus Sa'idah Fitri Afifah Fitri Sucia Wati Fitri, Anggun Okta Fitriyani, Putri Ghina Mayta Ashillia Ghina Ulfah Saefurrohman Gita Olivia Gita Putri Oktaviani Gusthia Wahyuni Gusthia Wahyuni Gustika Nurmalia Gustin Rianita Hadri Kusuma Hana Mentari Aprilia Hanafi, Syafiq Mahmadah Handayani, Tia Sari Hanif Hanif Hanjani, Dinar Fithriya Hayati, Leni Riski Hendri, Loni Heni Noviarita Heni Noviarita Heni Verawati Hidayat, Ahmad Wahyu Hidayati, Dian Ibnu Ghufron Jadzuli Ikhwan Udin Ilham rizoni Imelda, Eza Indah Febriani, Indah Indah Harum Rezeki Indahsari, Leny Indra Al Fitara Intan Kesuma Ratu Iqbal Iqbal Iqbal, Muhammad Irinne Sukardi Is Susanto Is Susanto Ismalia, Silfa Itsla Yunisva Aviva Iva Faizah Iviola Sabila Avandi Jeby Fahira Jeby Fahira Jezica Natazza Jhody Wiraputra Jiter, Arda Jovita Ika Julaika Juwita Nur Safitri Kalista, Wika Khairunnisa, Riska Khoirul Rijal Khotimah, Dwi Khusnul Khumaidi Ja'far Khumaidi Ja’far Kirana, Marshella Sukma Komaria, Desi Kuryani Saputra Laelasari, Ani Laila Azhari Lailatul Ananta Febriyanti Lathifah Rahma Sakhi Ledi antoni Lella Anita Leny Indahsari Leny Indahsari Lia Hanisa Rahmawati Lita Monalysa Lita Monalysa Lovina Meyresta Lovina Meyresta Wijaya Lusia Putri, Siska M Arsyil Azhim Arsyil M. Arip Marta Dewa M. fikrul Umam M. 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Suharto - Puji Try Rahayu Wulandari Purwanti, Epi Puspita, Okta Dwi Puteri Mutiara Dita Putra, Riyan Putri Ayu Lestari Putri Ayu Lestari Putri Fitriyani Putri Imaniar Putri Salma putri yuanti Putri, Asri Oktama Putri, Azizah Aprilia Putri, Febby Mutiara Putri, Galuh Nadiya Putri, Hamisah Ramadhania Putri, Mistika Dina Putri, Mutiara Eka Putri, Revita Pratama Putu Eka Arimbawa Rafli Faisal Firdaus Rahmadewi, Riska rahmah, naila aulia Rahman, Nabilli Randy Riananda Ranjani, Elvri Rantika Septiana Sari Redi Anggara Rena Kusuma Ayu Rendi Dwi Prabowo Rendi Feprian Saputra Reni Alsakinah Resta Nur Handayani Restiana, Devi Restu Wulan Daru Restu Wulan Daru Ria, Desma Rianita, Gustin Ricki Febrian Syah Rida Kartika Ridwan Muchromi Ridwansyah Ridwansyah Ridwansyah Ridwansyah Rifki Karta Surya Rijal, Khoirul Riki Saputra Riko Mahesa Pratama Rinaldo, Rico Rolan Rindy Valentini Rio Kartika Supriyatna Risa Nur Aulia Riska Puspita Dewi Riska Puspita Dewi Riski Kurniawan Risma Wati Risna Wati Rista, Nur Rizka Batara Siregar Rizki Kurniawan Rizki Maulana Andriansyah Rizki Puspa Yanti Rizki Tri Sulam Rizky Arnando Pratama Rizkya Yunita Anggraini Rohmatil 'Izza, Lya Naiyatur Ronaldo, Reza Rosalia Wilda Cahyani Ruslan Abdul Ghofur Sabila, Tamam Salman Al Farisi Salsa Fika Ananda Salsa Nabila Salsabila Rafi’Syaiim Salsabila, Amalia Salsabilah, Trisna Dwi Salsabilla Izzati Salsabilla, Farah Salwanisa, Nabila Sam’udin, Sam’udin Sandi Irawan Sandy Septiano Winas Sapta Arief Danu Atmaji Saputri, Nelsa Ummi Saputri, Silvani Sari, Dela Novita Sari, Dwi Mutiara Sari, Erni Puspita Sari, Ike Meilinda Sari, Putri Wulan SARI, YESSI AVITA sarii, norahelda Sartika trirahmadhini Saskia Putri Satriya Ramayuda Sefiza Syahrani Sela Lestari Selvi Novita Sari Selvia, Riska sentia Risnawati septia, elia Sherly Puspa Dewi Shifa Sabilla Sholeah, Diah Aska Silvani Saputri Sinta Dewi Sintia, Linda Siska Lusia Putri Siti Amelia Siti Arifah Siti Asyira Anandya Siti Khodijah Siti Khodijah Siti Khodijah Siti Susanti Siti Susanti, Siti Soeharto Soeharto Soeharto Soeharto Sonia Mariska S Sopiyanti, Vina Sri Nurhayati Sri Winarsih Suci Hartini Suharto Suharto SUHARTO Suharto Suharto Suharto suharto Suharto suharto Suharto Suharto Suharto, Prof Sulam, Rizki Tri Supaijo Supaijo, Supaijo Susanti , Yeni Susanto, Is Susila Andriyati Sutajri Syafithri, Nabilah Syahrani, Sefiza Syam Fitri Nur Cahyani Syam Fitri Nur Cahyani Syamsul Hilal Syamsul Hilal Syania Alifia Nurlita Syara Dwi Afiana Taufiqur Rahman, Taufiqur Thoyibah, Muthiatu Tiara Adelia Putri Titi Herawati Tomi Alifandi Tria Anggraini Tsabitah Nada Amirah Tulus Suryanto Tursinah, Mar’atun Ujang Hanief Musthofa Ulfa Nurhasanah Umi Latifa Umi Puspita Sari Vani Febiola Veriadi Veriadi Vina Fithriana Wibisono Viona Ramaditta Vioneta Nabela Riananda Vio Vitriani, Nur wahyuni wahyuni Wahyuni, Ika Meliyana Wartana Putra, I Gusti Ngurah Agung Windra Wati, Dwi Indar Wawan Mulyawan Widia Rahmadani Widjaya, Muhammad Angka Widyawati, Sagita Wika Kalista Wiwit Putri Utami Wulan Anggreini Wulan Ramadani Trisnaudy Wulandari, Puji Try Rahayu Yanti, Rizki Puspa Yayan Firmansah Yessi Avita Sari Yudhistira Ardana, Yudhistira Yuli Yana Fitri Yulia Andriani, Yulia Yulistia Devi Yuniar, Halmaita Selvy Yuniarti, Rosearistavia Yunita Rahayu yuyun oktarina Zahra Salsabila Fani Zahra, Dwi Noviatul Zathu Restie Utamie zubkhair, elva