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The Influence Of Discounts, The "Free Shipping" Tagline, And Shopping Lifestyle On Generation Z's Impulse Buying Decisions On Shopee E-Commerce In Bengkulu City Purnama, Sindi Ade; Susena , Karona Cahya; Adjie , Dwi Nova
Journal of Law, Social Science, and Management Review Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v2i1.432

Abstract

This study aims to analyze the influence of promotions in the form of discounts, the tagline "Free Shipping", and Shopping Lifestyle on impulsive purchasing decisions of Generation Z Shopee users in Bengkulu City. The method used is quantitative with a questionnaire survey on 100 respondents aged 17–28 years who are active Shopee users and activate the ad notification feature. Data were analyzed through multiple linear regression using SPSS to test the partial and simultaneous effects of these variables. The regression results show that discounts and the tagline "Free Shipping" do not have a significant partial influence on impulsive purchasing decisions, but shopping lifestyle has a positive and significant influence and is a dominant factor in this behavior. Simultaneously, the third variable has a significant influence with a coefficient of determination of 0.823, which means that 82.3% of the variation in impulsive purchasing decisions can be explained by the influence of discounts, the tagline "Free Shipping", and shopping lifestyle, while the rest is influenced by other variables not studied. This study provides important insights for e-commerce players in designing effective marketing strategies, especially for the Generation Z target market.
Feasibility Study Analysis Of The Development Of Ansi Decoration Smes In Bintunan Village, Batiknau District, North Bengkulu Agrianti, Lara; Susena, Karona Cahya; Gayatri, Ida Ayu Made Er Meytha
Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jeiam.v2i1.420

Abstract

This study aims to analyze the financial feasibility of developing UMKM Ansi Decoration located in Bintunan Village, Batiknau District, North Bengkulu Regency. The analysis was conducted using financial feasibility methods, including the Payback Period (PP), Net Present Value (NPV), Internal Rate of Return (IRR), and Gross Benefit Cost Ratio (Gross B/C). The results show that at a discount rate of 10%, the business is feasible to operate. The Payback Period (PP) was 7 months and 5 days in 2023 and 6 months and 8 days in 2024, with an NPV of Rp206,300,619.83 (>0), an IRR of 55.33% (>10%), and Gross B/C ratios of 1.672 and 1.915 (>1). Thus, the development of UMKM Ansi Decoration is declared feasible to be implemented and further expanded.
The Role Of KKN Students In Making Trash Bins In Talang Perapat Village, West Seluma District Saputra, Jimmiylin Willso; Cahyani, Jingga Febbya; Listika, Listika; Yanti, Rina Trisna; Susena, Karona Cahya; Handayani, Tita
Jurnal Inovasi Kerja Nyata Vol. 1 No. 2 (2025): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jikn.v1i2.876

Abstract

This study aims to describe the implementation and impact of a waste bank The The Community Service Program (Kuliah Kerja Nyata/KKN) is a form of student dedication to society aimed at applying academic knowledge while supporting rural development. One of the KKN activities in Talang Perapat Village, Seluma Barat District, was the construction of permanent waste bins to raise community awareness about proper waste management and environmental cleanliness. This study employed a descriptive qualitative approach using observation, interviews, and documentation techniques. The informants consisted of the village head, community leaders, and residents involved in the activities. The findings indicate that the program received positive responses, successfully encouraged behavioral changes in waste sorting, and increased active participation in maintaining environmental cleanliness. The program also strengthened social bonds among residents, fostered the spirit of mutual cooperation, and served as a good example of collaboration between KKN students, the community, and the village government. The success of this program is expected to inspire other villages to develop community-based waste management initiatives.
Creating Cleanliness With The Spirit Of Gotong Royong In Muara Betung Village, Ulu Musi Sub-District District Four Lawang Sandi, Zulia; Arusdi, Arusdi; Suradilaga, Nanda; Dewa , Bara Calang; Rizki , M. Gilang; Effendi , Yanto; Susena, Karona Cahya; Irwanto, Tito
Jurnal Inovasi Kerja Nyata Vol. 1 No. 2 (2025): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jikn.v1i2.878

Abstract

Environmental cleanliness in the community is very important. A clean environment will produce a clean soul, physical and spiritual health for the community. Knowledge about environmental cleanliness can create a clean environment that must be done in groups, namely by mutual cooperation, this can be done routinely, not just stopping when there are activities. Activities carried out in creating cleanliness with a spirit of mutual cooperation and family that have many benefits for the community in Desa Muara Betung Kecamatan Ulu Musi Kabupaten Empat Lawang. Which have a positive impact on maintaining environmental cleanliness. With the spirit of mutual cooperation and togetherness between residents, it can create a family relationship in the community. This mutual cooperation activity has a positive impact on participants and the community, especially in fostering a sense of concern for the environment, creating cleanliness, improving community welfare.
The Influence Of Tax Understanding And Tax Awareness On Taxpayer Compliance In Paying Land And Building Tax (PBB) In Muara Payang Village, Seginim District, South Bengkulu Regency Putri, Tiara Renita; Susena, Karona Cahya; Subhi, Ramadan
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 2 No. 2 (2025): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v2i2.997

Abstract

The background of this research is the low level of taxpayer compliance in Muara Payang Village in fulfilling their obligation to pay Land and Building Tax (PBB). The purpose of this study is to examine whether tax understanding and tax awareness have an influence on taxpayer compliance in paying Land and Building Tax (PBB) in Muara Payang Village, Seginim District, South Bengkulu Regency. This type of research is quantitative. The data collection method in this study was carried out by distributing questionnaires through Google Form. The sampling technique used was the Slovin formula, resulting in a sample of 150 taxpayers in Muara Payang Village, Seginim District, South Bengkulu Regency. The data were then processed using SPSS version 26. The results of the study show that Tax Understanding has a positive and significant effect on Taxpayer Compliance, as evidenced by a t-value of 8.613 > t-table 1.976 and a significance value of 0.000 < 0.05. Therefore, H₀ is rejected and Hₐ is accepted, meaning H₁ is accepted. Tax Awareness also has a positive and significant effect on Taxpayer Compliance, with a t-value of 3.141 > t-table 1.976 and a significance value of 0.002 < 0.05. Therefore, H₀ is rejected and Hₐ is accepted, meaning H₂ is accepted. Tax Understanding and Tax Awareness simultaneously have a significant effect on Taxpayer Compliance, as indicated by the F-test result where the F-value is 54.925, greater than the F-table value of 3.06, and the significance value is 0.000 < 0.05.
The Effect Of Debt Policy On The Value Of Banking Companies Listed On The Indonesian Stock Exchange Putri, Icha Dwi; Susena , Karona Cahya
Journal of Applied Financial Management Vol. 1 No. 2 (2025): December
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jafm.v1i2.779

Abstract

All companies are established with the aim of increasing the value of the firm. In an effort to increase the value of the firm,the debt can reduce the manager's desire to finance activities that are not optimal, thereby increasing the value of the firm. External conditions such as poor economic conditions can affect the company, so it will be difficult for the company to repay the loan and its interest. The higher the business risk of the company, the more cautious the company is in building its capital structure. The research object is the consumer goods industry sector listed on Indonesia Stock Exchange period 2013- 2016. This research use technique of Sampling Non Probability Sampling that is Purposive Sampling. Number of samples 28 companies or 112 units of analysis. Data analysis techniques to test each variable and hypothesis testing through a simple linear regression equation model through SPSS software Version 20. This study resu lted in the finding that debt policy has a significant positive effect on corporate value and business risk can moderate the relation of debt policy to firm value. Key words: Debt Policy, Firm Value, Business Risk,Modigliani-Miller Theory,Trade-Off Theory.
Faktor-Faktor Yang Mempengaruhi Minat Konsumen Dalam Menggunakan Qris Sebagai Metode Pembayaran Di Kota Bengkulu Rahma Daniarti; Karona Cahya Susena; Lydia Gustina Putri
Jurnal Akuntansi, Manajemen, Ekonomi Islam Vol. 1 No. 2 (2024): Oktober
Publisher : PT. MEMIKATTA PUBLISHER INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

QRIS is a digital payment tool issued by Bank Indonesia, using a barcode that is scanned through a digital wallet application to make transactions easier, faster, and safer. The development of payments using QRIS is seen from the increasing data of qris users up to 48 million users from 2022 to March 2024. The purpose of this study was to determine the effect of convenience, security, and speed on consumer interest in using qris as a payment method in Bengkulu city. This research method uses quantitative research type, the sample in this study is the people of Bengkulu city QRIS users who are shopping at ichiban sushi bencolen mall totaling 100 people.The results of multiple linear regression show the equation: Y = 7.067 + 0.168 X1 + 0.198 X2 + 0.625 X3, this illustrates the positive direction of regression, meaning that the variables of convenience (X1), security (X2) and speed (X3) have a positive influence on consumer interest in using QRIS as a payment method in Bengkulu City. The coefficient of determination (R square) from SPSS 25.00 is 0.519. This means that convenience, security, and speed affect consumer interest in using QRIS as a payment method by 51.9% while the remaining 48.1% is influenced by other factors. The t test results at the 0.05 significance level explain that partially X1, X2, and X3 have a significant influence on consumer interest in using QRIS as a payment method in Bengkulu City with a value of X1 0.011, X2 0.006, X3 0.000
The Effect Of Affiliate Credibility And Tiktok Video Content Quality On Purchase Decisions Among Generation Z In Bengkulu City Septi, Septi; Susena , Karona Cahya; Effendi, Yanto
Innovative Business Management Journal Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i1.562

Abstract

The development of social commerce through TikTok with an affiliate marketing system has changed the shopping behavior of Generation Z, particularly in the purchasing decision-making process. Product promotion success is not only determined by price and brand, but also by affiliate credibility and the quality of video content presented. This study aims to analyze the effect of affiliate credibility and TikTok video content quality on purchasing decisions of Generation Z in Bengkulu City. This research used a quantitative descriptive method with purposive sampling technique involving 70 respondents. Data were collected using questionnaires with a five-point Likert scale and analyzed using SPSS version 23 through validity tests, reliability tests, multiple linier regression analysis, t-tests, F-tests, and coefficient of determination analysis. The results show that affiliate credibility and video content quality have a positive and significant effect on purchasing decisions, both partially and simultaneously. The coefficient of determination value of 0.352 indicates that the two independent variables explain 35.2% of the variation in purchasing decisions. These findings indicate that higher affiliate credibility and better video content quality increase the likelihood of Generation Z making purchases through TikTok.
The Effect of Big Data Adoption on Regional Bank Profitability: Simulated Data in the Financial Planning Susena, Karona Cahya; Hidayah, Nenden Restu; Sukrisno
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4634

Abstract

Digital transformation, marked by the era of financial planning 5.0, presents both a challenge and an opportunity for regional banks. While large institutions rapidly adopt data-driven strategies, regional banks often lag due to resource constraints, potentially harming their profitability and competitiveness. This study examines the role of big data adoption within this modern framework to optimize the financial performance of regional banks. Using a quantitative approach with a multiple regression model, this research simulates data from ten regional banks to test the effects of big data adoption, operational efficiency, and risk management on two key profitability indicators: Return on assets and net interest margin. The analysis results show that big data adoption has a significant positive correlation with both profitability measures. In contrast, higher operational costs and increased non-performing loans negatively affect bank profitability. These findings demonstrate that strategic investment in data technology, when integrated with efforts to improve operational governance and human resource capabilities, can be a crucial lever for enhancing the financial performance and sustainability of regional banks in the digital age.  
Pemberdayaan Lahan Pekarangan Untuk Ketahanan Pangan Masyarakat Urban Sawah Lebar Bengkulu Aprinata, Pirga Ulan; Perdiansa, Jeri; Setiawan, Alex; Oktavianti, Selvi; Akbar, Raka Fahri; Fitria, Yenni; Nur’aini, Hesti; Susena, Karona Cahya
Jurnal Kewirausahaan & Inovasi Vol. 3 No. 2 (2026): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v3i2.1283

Abstract

Unmanaged home yards are common problem in urban Indonesia, including RT 04 Sawah Lebar Village, Bengkulu. Thematic Community Service Program of Dehasen University implemented food crop cultivation in home yards to improve food security and economic empowerment. Methods include Focus Group Discussion, cultivation training, technical assistance, and regular monitoring. Results show participation of 40 households with 85% cultivation success rate. Program successfully increased community knowledge about urban farming and produced productive crops.
Co-Authors Aan Hendri Saputra Abdul Rahman Abdul Rahman Abi , Yudi Irawan Abi, Yudi Irawan Adam Ardiansyah Adhitya Yuspitara Adjie , Dwi Nova Afrianti , Jelita Puja Agrianti, Lara Agung Rahmat Ilahi Agung Surya Pramata AH, Alkausar Ahmad Lubis Ahmad Pajri Ahmad Saleh Ahmad Soleh Aisyah, Amanda Putri Akbar, Raka Fahri Aldo, Muhammad Alfarizi, Aldi Ali Muktar Sitompul Alpino, Shendi Putra Amalia, Redha Amanah, Nurrulita Amandari, Sevti Ameilia, Deva Ameilia Ameli, Sahira Andalas, Dara Andriyani Prawitasari Andwini Prasetya, Andwini Anggara , Yogi Anggraini, Adinda Dewi Anggraini, Sari Anggraini, Wike Anisa Yani Anugerah , Yeza Dwi Anugra, Bima Anugrah, Jovandika Aprian, Rio Apriansyah, Ofta Prastiyo Aprianto, Sandi Aprinata, Pirga Ulan Ari Nurjama Ariantara, Yudi Ariyansyah, Ardika Okta Arles, Fran Arlina Arlina Arsita, Bella Arusdi, Arusdi Asriyani, Yennita Astiana, Cemas Astuti, kamelia Astuty , Kamelia Astuty, Kamelia Atika Indah Putri Atika Puspita Sari Atmojo, Panji Dwi Azelia, Novia Azhari, Nirman Azis Mahyudin Bagas, Wayan Bagus Yudistira Bambang Irawan Bendy, Muhammad Beti Betriani Br.Nambela, Maria Agustina Buaton, Wiranda Cahya, Andika Cahyani, Jingga Febbya Cakranegara, Pandu Adi Chairunisa, Putri Aulia Chencelia, Nada Chendy Afriza Concesa, Maria Corita, Leni Cynthia Carolina, Cynthia Dadi Apriadi Damarsiwi, Eska Prima Monique Dara Andalas Deffri Anggara Deka Putri Dena Leftiani Desmanto Desmanto, Desmanto Dewa , Bara Calang Dian Lova Setiana Dianestari , Gea Dodi Hardinata Dona, Hesti Pestiko Efendi, Bahman Efendi, Fithria Habib Efendi, Muhammad Aldi Rizky Effendi , Yanto Effendi, Yanto Eko Satrea Ade Putra Erlin Priandi F Pambudi Widiatmaka Fahlevi, Mochammad Fanda Bahari Febliansa, M Rahman Febliansyah, M Rahman Febrianto, Yogi Ferdyansyah, Ferdyansyah Fikri Nazih Juniansyah Fira, Tiara Elma Fitra, Jecky Fitri Kensiwi Fitriani, Asty Eka Fitriano, Yun Gagasadewa, Putra Galung, Mia Margareta Huta Gaol, Vandri Salomo Lumban Gayatri, Ida Ayu Made Er Meytha Gusman, Eki Gusti, Wika Hamid, Darwan Handayani , Sri Handayani, Dewa Ayu Made Dewi Handayani, Sri Handayani, Tita Haniek Listyorini Hanila, Siti Hanuarsyah, Dwi Hapizar Triansyah Hapizar Triansyah, Hapizar Harsen Jenizar Hartoyo Hartoyo Hartoyo soehari Haryanti, Eka Hasbullah Hasbullah Hendri Yanova Hendriansyah, Weko Hengky Leon Henny Desfijar Fitri Herey , Fadhel Alfarozi Herlika, Eren herlika Herlin Herlin Herlin, - Herlin, Herlin Hermana, M. Arafat Herwin Susanto Heskyel Pranata Tarigan Hesti Nur’aini Hidayah , Nenden Restu Hidayah, Nenden Restu Hijeria , Putri Hutagaol, Julianti Br Hutagaol Ida Anggriani Ida Ayu Made Er Maytha Gayatri Ilahi, Wahyu Illahi, Jerry Kurnia Imran, Ranny Fitri In, Churin Indriasari , Nia Insagi, Eep Elpres Irwan Moridu Islaini, Yulia Jefriansyah, Moehammad Joko Widianto Joko Widianto, Joko Jumagar Lumban Sianta Juniansyah, Fikri Nazih Jusi Irawan Kamaludin Karmanita , Deti Kaulan Kresnawati, Kresnawati Kristina, Nevianti Kundori kurniawan, aditya dwi Kurniawan, Kimas Kusumo Edo Utomo Leni Natalia Zulita Lestari, Anggun Ayu Lestari, Tiara Oktavina Listika, Listika Liza Yulianti Lupita Sari Lydia Gustina Putri M. D. , Eska Prima Magfiroh, Galih Mahendera, Iza Manurung , Niko Demus Marita Vriscilla Putri Marpeka, Lismeza Marsanda, Marsanda Marvel Poppy Sabarhati Waruwu Mekar Meilisa Amalia Merry Rullyanti, Merry Mitior - Mitior -, Mitior Monique , Eska Prima Muda’ I, Ihtiar Dayu Muhammad Rahman Febliansa Muhammad Roky Pratama Muhammad Rusdi Murib, Tindinus Mutiara Putri, Mutiara Nabela, Inka Nabila, Melane Neysha Nafisa, Kafka Nainggolan, Rico Hasudungan Nasution, Suswati Nela Puspita Sari Nenden Restu Hidayah Nenden Restu Hidayah Nengsih, Mimi Kurnia Nia Indriasari Nicolas, Kevin Nirmalawati Nirmalawati Nirta Vera Yustanti Nopentri, Elvemas Nopitasari, Weni Novita, Meta Nurhalimah Tusadiyah Nurzam Nurzam - Nurzam, Nurzam Nur’aini, Hesti Ogriansyah , Gioni Ogriansyah, Gioni Oktafia, Berliana Oktarisna, Resty Oktavianti, Selvi Ondi Fernando Otama, Yenda Putri Palta, Marsel Deno Panjaitan, Klara Mega Utari Perdiansa, Jeri Permata, Puja Dwi Prahasti, Prahasti Pramata, Agung Surya Pranata, Aldi Pranata, Nanik Sesi Pranoto Pranoto Prantio, Alan Prasetya, Muhammad Roky Prastio, Yulian Pratama, Aldi Rizki Pratama, Arie Nugraha Pratama, Dimas Yoga Arif Pratama, Enjel Priandi, Erlin Purnama, Sindi Ade Putra, Dwingki Marta Putra, Iswidana Utama Putri Ramaddan Putri, Deka Putri, Icha Dwi Putri, Tiara Renita Putri, Zahza Ivana Putriani, Ririn Qhumayira, Tharisa Radianti, Yessi Indah Rahayu, Hesti Riski Rahma Daniarti Rahmadania, Della Rahmadania, Friska Ramadano, Ebben Sah Ramaddan, Putri Rani Sari Fauziah Refsi, Refsi Roziana Restu Sukri Rhamadan , Danny Rina Suthia Hayu Rina Trisna Yanti Rintan Harumi Prameswari Rinto Noviantoro, Rinto Rio Aprian Rizki , M. Gilang Roziana, Refsi Rozzi, Yoli Andi Rusman Adinata Sadewo, Panji Sagutro, Tio Wichaksono Sahdiya, Beti Saleh, Gathan Raihan Al Samodro Bintang A.M Leonardus Sandi, Zulia Santika, Lara Saputra, Jimmiylin Willso Saputra, Muhammad Fadli Saputra, Wiwin Saputri, Dhea Ananda Saputri, Vettyca Diana Sari, Desti Rupita Sari, Lupita Sarma, Dimas Titan Putra Selpi Ayu Lestari Sentosa, Anugerah Anggun Septi Septi Setiawan, Alex Sigit Mujiharjo Siti Hanila Situmorang, Bernando Sri Handayani Sri Handayani Subhi, Ramadan Suherman Suherman Sukirno Sukirno Sukri, Restu SUKRISNO Sukrisno Sukrisno Sukrisno Sukrisno Sulistiani Sulistiani, Sulistiani Suradilaga, Nanda SURYANI, RENI Suswati Nasution Suwarni Suwarni Suwarni Suwarni Syahputra, Paldi Awan Syaputra, Erpan Syaputri , Alinza Tambuan, Oscar Julius Gamaliel Tarigan , Heskeyel Pranata Tarigan , Heskyel Pranata Tarigan, Heskyel Pranata Tawakal, Anzori Terry, Leoni Titin Dwi Jayanti Tito Irwanto Tito Irwanto Tito Irwanto Tito Irwanto, Tito Tri Lestari Tri Wahyudi Trio Novaldi Utomo, Kusumo Edo Veron Farminta Vettyca Diana Saputri Wagini Wagini Wagini, Wagini Wahyu Ilahi Wahyudi Wahyudi Wahyudi, Sampirman Waruwu, Marvel Poppy Sabarhati Weni Nopitasari Wijaya , Ermy Wijaya, Ermy Wijaya, Ermy Wika Gusti Wiwin Saputra Wiwit Tea Ochty Sri Wulandari Wulandari, Annisa Wulandari, Wiwit Tea Ochty Sri Yanti , Rina Trisna Yanti, Rina Trisna YANTO YANTO Yenni Fitria Yennita Asriyani Yesi Indian Ariska Yudi Ariantara Yudi Irawan Abi Yudi Irawan Abi Yulita Sari Yun Fitriano Yuspitara, Adhitya Zahrah Indah Ferina