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How Brand Trust is Influenced by Perceived Value and Service Quality: Mediated by Hotel Customer Satisfaction Prameka, Adelia Shabrina; Do, Ben-Roy; Rofiq, Ainur
APMBA (Asia Pacific Management and Business Application) Vol. 5 No. 2 (2016)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2016.005.02.2

Abstract

This paper examines the effect of perceived value and service quality on brand trust directly and indirectly through customer satisfaction. Brand trust can be defined as the relationship between consumers and the corporate that is based on trust and reliability of its performance. Questionnaires were given to guests of three-star hotels in Malang, Indonesia, with 158 surveys returned and 114 valid responses were analyzed. Reliability and validity were examined first, and partial least squares (PLS-SEM) analysis was performed to evaluate the determinant coefficient (R2), predictive relevance (Q2), and effect size (f2). Results showed customer satisfaction partially mediates perceived value on brand trust, and fully mediates the relationship between service quality and brand trust. Future research in other developing countries, against different hotel class, with international guests, is recommended. Managerial implications were discussed.
Encouraging Competitive Advantage of Creative Industry Using Cluster Analysis: An Evidence from Creative Industry in Malang District, Indonesia Sumiati, Sumiati; Rofiq, Ainur; Risanto, Yusuf; Yulianti, Ida
APMBA (Asia Pacific Management and Business Application) Vol. 6 No. 2 (2017)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2017.006.02.4

Abstract

This research investigates the condition of creative industry based on fourteen characteristics of competitive advantage including growth in turnover, transition in business, to existence of cooperative. Given the study in Indonesia, most of the creative industries in Indonesia are categorized as small medium enterprises (SME). Their sales volume, number of employees and annual profit are only at the level of small or medium business. Indonesia as a nation which has a huge numbers of SME in the world, shoud gives a bigger concern on their competitive positions Samples were taken from 200 creative industries in one of the growing area in Indonesia, Malang district. All samples represented 15 types of creative industry as regulated by Indonesia governemtn such as advertising, architecture, art, desain, etc. Data were analysed using cluster analysis. Based on agglomerative clustering, the results show that there are two clusters of creative industry in Indonesia area with low and high competitive advantage which are discussed.
Integrated Inbound Marketing Model and Its Impact on Increasing Student Enrollment Imamah, Istianatul; Mahmudi, Rois; Rofiq, Ainur
Ahlussunnah: Journal of Islamic Education Vol. 4 No. 3 (2025): December
Publisher : STIT Ahlussunnah Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58485/jie.v4i3.468

Abstract

The purpose of this study is to analyze and empirically verify the Integrated Inbound Marketing Model, as well as measure its specific impact on increasing the number of students in educational institutions, as a strategic solution to overcome the inefficiency of traditional marketing methods in the digital era. This research will be conducted at MTs Al-Amiriyyah Darussalam, Indonesia. The approach used in this study is qualitative with a case study research type. The main data collection techniques include in-depth interviews to explore the perspectives and experiences of informants, participant observation. The data analysis technique used is the Three-Flow Interactive Model from Miles and Huberman (data reduction, data presentation, and conclusion drawing). The results of this study show that MTs Al-Amiriyyah Darussalam has developed several special class programs such as the Tahfidz Class and the Academic Strengthening Class (Excellent) which are the main attractions for prospective students, especially students from outside Banyuwangi, the village diniyyah program carried out by students and ustadz MTs Al-Amiriyyah is one of the superior activities that strengthens the relationship between the madrasah and the community around the Islamic boarding school, and the practice teaching and outing class activities carried out by MTs Al-Amiriyyah students in outside schools, partner educational institutions, or religious institutions have a significant impact on increasing the school's digital exposure.
Co-Authors - Surachman, - Abdul Muid Abin, Moh Rois Abin, Moh. Rois Achmad Helmy Djawahir Achmad Sudiro Ade Suryana Adecahyani, Ainin Sesa Adelia Shabrina Prameka Adha, Nadya Atiqah Aditya Nugroho Afif, Zahrotun Ni’mah Afriyanti, Naning Agustin Agustin Ahmad Budiyono, Ahmad Aji Firmansyah Aji, Nugroho Setio Akhmad Sirojuddin, Akhmad Al Fatah, Yayan Alam, Md. Shabbir Alamsyah, Tegar Aldino Reza Pratama, Aldino Reza Alfarisi, Bunail Isna Ali Wafa aliani, Syahrul Ode Amaliyah, Fatma Aslikhatul Amanda, Gia Aminuddin Afandhi Ana Kurnia Azhari Andhika Rizki Priyambodo Andi Setiawan Andika Aprilianto, Andika Andika Hudori, Rizki Febri Andriawan, Feri Wage Ari Kartiko, Ari Arief Setyawan Arifin, Fajar Armanu Thoyib Arwani, Muhammad Ma'ruf As Siddik, M Farid Ashifudin, Muhammad Asyadanti Tri Alzuma Asy’ari, Muhammad Hasyim Atok Miftahul Huda, Atok Miftahul Awaelae, A-aesoh Awaliah, Lutfiatul Ayu Laili, Tri Dyah Azhari, Ana Kurnia Azis, Sokheh Abdul Azizah, Mar'atul Azizah, Mar’atul Badjie, Gibriel Badriyah Wulandari Bakhtiar, Yurda Ben-Roy Do, Ben-Roy Berthus Yudhistira Cahyarani, Amelia Shabrina Choirun, Annisa Christin Susilowati Dasa Suryantoro, Dwi dedy dedy, dedy Defi Dachlian Nurdiana Devi Permata Sari Dian Islami, M Djumilah Hadiwidjojo Djumilah Zain Hadiwodjojo, Djumilah Zain Dodi W. Irawanto Dwi Budi Santoso Dwi Dasa Suryantoro Eka Wahjuningsih Ellisa, Ellisa Elvira Suryani Endang Sri Estimurti Etin Indrayani Faizah, Kurniyatul Fajriyah, Euis Farida Yulianti Faris Huda Oktavian Fariz Pramadani Fasieh, Muhammad Fajrul Islam Fatawi, Rahadian Fatikah, Noor Fatmawati, Erma Fauzi, Rifan Anas Fayyaza, Nesya Alya Febria Widodo, Firdaos Fera Pratiwi Husni Rukmana Filzah, Rahmah Fitri Endang Srimulat Fitriana Fitriana Fitriana Rahmawati Fuad, Harisun Furqon, Muchamad Raffi Tanzilul urqon Gadis Ghanatika, Gadis Garranita Ardalia, Iffa Ghonima, Siti Gios Adhyaksa Giuma Omar Al Ahmar, Giuma Omar Hadmiko, Zaky Rachman Hakim, Tri Fahad Lukman Hamza, Hichem Hasan, Moch. Sya'roni Hendrik Edison Herlinda Hermawan, Doni Hestiana, Annisa Rifqa Hidayah , Luthfi Hidayah, Luthfi Hidayati, Emi Hidayatullah, Muhammad Rafli Hikam, Nurul Hikmiyah, Tsaniyatul Hudzaifah, M. Humairah Medina Liza Lubis Ida Yulianti Imam Santoso Imam wahyudi, Moh. Imamah, Istianatul Imriani Idrus Inarotul A’yun Indra, Ikhsan Prasetya Indrayanti, Sri Irfandi Irfandi, Irfandi Irsyad, Afif Fadhilah Islami, M. Dian Ismawati, Mamik Jody Yusuf Judijanto, Loso Julian, Andi Jundi, Ahmad Kalimasada, Kalimasada Kamilia, Nur Kartika Kasiani, Kasiani Kharisma, Pratasha Putra Khoirinnada, Niken Ayu Khoirun Nisa Khusniyah Indrawati, Nur Komarodin, Moh KP., Bayu Samudra Labibah, Amiroh Su’da Laden, Laden Lailatul Fitriyah Linda Setiawati, Linda M Baihaqi Ma'arif, Muhammad Anas Mahmudi, Rois Mangku Purnomo Marroh, Ani Nahyatul Mas'ulil Munawaroh, Mas'ulil Mashuri, Imam Mauli di Miftahul Jannah Moeljadi Moeljadi, Moeljadi Moh Nur Fauzi Mohzana mubarok, ikhsan Mugiono Mugiono, Mugiono Muhamad Bisri Ihwan Muhammad Anas Ma`arif, Muhammad Anas Muhammad Husnur Rofiq Muhammad Iqbal FIrdaus, Muhammad Muhammad Yusuf Mujahidin Mujahidin Mukhrojin, Moh. Muqfy, Hasanul Muqorrobin, Firman Miftakhul Mursidah, Liqo’ Mustabsyiroh, Mustabsyiroh Mutmainnah Mutmainnah Nadif, Achmad Najamudin, Atho’ilah Aly Noer Endah Pracoyo Nugroho Notonegoro Nur Hidayati Nurkholish Majid Nurlaili Nurlaili Nurussoba, Wiwin Nusucha, Juli Amaliya Pairiyadi, Fairuzihin Periyadi, Periyadi Prakoso, Darvian Dio Purnama, Mardiah Putra, Yudithia Dian Putri, Dwina Qoidul Khoir Qurrotul Ainiyah, Qurrotul Rafdi, Abi Laksmana Ramadhan, Galang Ramadhan, Ridho Putra Renandy, Fahry Dimas Renandy, Fahry Dimas Ribut Wahyu Eriyanti Rifqi Junaidi, Mohammad Ritonga, Matnur Riza Faishol Rizky Basatha Robbaniyah, Nabilah Rohmah, Indah Inayatur Roisatul Ainiyah Rokhman, Mauhibur Rosita, Ferriyal Rozak , Abd. RR. Ella Evrita Hestiandari rubiyad, adib Rukmana, Erdy Bagus Sahara, Yudi Saiful, Jusef Saimul Laili Salsabila, Aisyah Samadi, Mohammad Yuswandi Sandra, Jana SANI SANI Septiady, Teuku Baihaqi Shalahuddin, Shalahuddin Shanti, Mardhatillah Sintasari, Beny Sirojuddin, Akmad Siswadi Siswadi Siti Aimah Siti Narsito Wulan Sofyansyah Hermaya, Aditya Srinio, Fuad Sukarti Sukarti Sulendra, Dendi Ari Sumiati Sumiati Sunarmin, Sunarmin Sunaryo Sunaryo Suprihatin Suprihatin Surachman Surachman Suryantoro, Dwi Dasa syafaat, Rahmad Syafriyeti, Rahmi Thoyib, Ma’shum Tia Dewanti Sylvina Sari Saksono Tintrim Rahayu, Tintrim Tri Junyar Renaldie Tristan Rokhmawan Ulfa, Vina Mardiana Usriyah, Lailatul Wakik, Wakik Widhiatmana, Eden Widiyanto, Prima Wijayanti, Risna Wirayudha, Umar Yustika, Widya Yusuf Risanto Zahroh, Fatimatus Zainul, Mohammad Zavira, Raihana Zidniyati, Zidniyati