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All Journal JPK (Jurnal Pendidikan Khusus) INOTEKS : Jurnal Inovasi Ilmu Pengetahuan, Teknologi, dan Seni JURNAL MAGISTER HUKUM UDAYANA Jurnal Perikanan dan Kelautan Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) DE JURE Jurnal Ekonomika Jurnal Ilmu Perairan (Aquatic Science) Language Circle : Journal of Language and Literature Jurnal Riset Mahasiswa Akuntansi (JRMA) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Sejarah dan Budaya JINOP (Jurnal Inovasi Pembelajaran) Rechtsidee Journal of English and Education The Indonesian Journal of Occupational Safety and Health Manajemen Pendidikan EDULITE: Journal of English Education, Literature and Culture Jurnal Sejarah dan Budaya Jurnal Ilmiah Pendidikan Pancasila dan Kewarganegaraan Briliant: Jurnal Riset dan Konseptual Jurnal Ilmiah Hukum LEGALITY Jurnal Profesi Medika: Jurnal Kedokteran dan Kesehatan Jurnal Kesehatan Bakti Tunas Husada Syntax Literate: Jurnal Ilmiah Indonesia IKRA-ITH Informatika : Jurnal Komputer dan Informatika Fokus Ekonomi JMM (Jurnal Masyarakat Mandiri) Lentera: Jurnal Ilmiah Kependidikan Window of Health : Jurnal Kesehatan Jurnal Riset Golden Age PAUD UHO Indonesian Journal of Nursing Health Science Jurnal Pengabdian Masyarakat AbdiMas Martabe : Jurnal Pengabdian Kepada Masyarakat JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Jurnal Kolaboratif Sains Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) JURNAL PENDIDIKAN TAMBUSAI Istawa: Jurnal Pendidikan Islam Jurnal Keperawatan Komprehensif (Comprehensive Nursing Journal) JISIP: Jurnal Ilmu Sosial dan Pendidikan AN-NAFS : Jurnal Fakultas Psikologi Gammath : Jurnal Ilmiah Program Studi Pendidikan Matematika Journal of Health Sciences YARSI Medical Journal Fajar Historia: Jurnal Ilmu Sejarah dan Pendidikan Pena Justisia: Media Komunikasi dan Kajian Hukum FINANCIAL : JURNAL AKUNTANSI Jurnal Pendidikan Sejarah Indonesia Jurnal Ilmiah Realtech Journal of Enterprise and Development (JED) Jurnal Gamaliel Teologi Praktika Jurnal Praksis dan Dedikasi Sosial Jurnal E-Bis: Ekonomi Bisnis JIBM Community Development Journal: Jurnal Pengabdian Masyarakat Indonesian Journal of Global Health research Indonesian Journal of Dental Medicine Current : Jurnal Kajian Akuntansi dan Bisnis Terkini Ishlah: Jurnal Ilmu Ushuluddin, Adab dan Dakwah Intelegensia : Jurnal Pendidikan Islam Window of Community Dedication Journal Kharisma: Jurnal Ilmiah Teologi Jurnal Dharma Bhakti Ekuitas International Journal of Business, Law, and Education Habitus Aquatica : Journal of Aquatic Resources and Fisheries Management Jurnal Sosial dan Teknologi Batulis Civil Law Review Jurnal Pengabdian kepada Masyarakat Journal of English Language and Education Journal of Law, Society, and Islamic Civilization Jurnal Keperawatan Wiyata Jurnal Pengabdian Kepada Masyarakat JIDAN (JURNAL ILMIAH KEBIDANAN) Invest Journal of Sharia & Economic Law Jurnal Media Akuakultur Indonesia Jurnal Pengabdian Masyarakat Indonesia Maju (JPMIM) Proceedings Series on Social Sciences & Humanities Journal of Aafiyah Health Research (JAHR) e-SPORT: Jurnal Pendidikan Jasmani, Kesehatan dan Rekreasi International Journal of Humanities Education and Social Sciences International Journal of Islamic Education, Research and Multiculturalism (IJIERM) Peka: Jurnal Pengabdian Kepada Masyarakat Abdimas Polsaka: Jurnal Pengabdian Masyarakat Jurnal Ekonomi dan Pembangunan Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Tsaqofah: Jurnal Penelitian Guru Indonesia MEDIOVA: Journal of Islamic Media Studies Historiography Klausula: Jurnal Hukum Tata Negara, Hukum Adminitrasi, Pidana dan Perdata Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pendidikan Indonesia (Japendi) Aceh International Journal of Science and Technology ITQAN: Jurnal Ilmu-ilmu Kependidikan Eduvest - Journal of Universal Studies Journal Community Service Consortium UNNES International Conference on ELTLT Innovative: Journal Of Social Science Research Jurnal Magister Hukum Perspektif Bengawan :Jurnal Pengabdian Masyarakat JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Neraca Manajemen, Akuntansi, dan Ekonomi Literatur : Jurnal Bahasa dan Sastra Fokus Abdimas MANGGALI TPACK-IPA (Technological Pedagogical Content Knowledge) Daya Nasional: Jurnal Pendidikan Ilmu-Ilmu Sosial dan Humaniora Depik Jurnal Ilmu-Ilmu Perairan, Pesisir, dan Perikanan La Parole : Journal of Language Teaching and Pedagogy Jurnal Pengabdian Kepada Masyarakat Kesehatan Galuh Lontara Journal Of Health Science And Technology Jurnal Perikanan dan Kelautan Nusantara Journal of Education and Social Science Jurnal Penelitian Pendidikan Ekonomika : Jurnal Ekonomi dan Pembangunan Nursing Arts International Journal of Active Learning Language Circle : Journal of Language and Literature ELT Forum: Journal of English Language Teaching Widya Teknik Jurnal Info Kesehatan Semantik: Journal of Social, Media, Communication, and Journalism Journal of Sustainable Community Practices Essentia: Journal of Medical Practice and Research
Yuliati -
Department Of Biology Education, Faculty Of Mathematics And Science, Yogyakarta State University, Yogyakarta
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Pemberdayaan Masyarakat Pedesaan melalui Pemasaran Digital: Pelatihan Keterlibatan Masyarakat di Desa Cipeundeuy, Purwakarta Handiman, Unang Toto; Yuliati, Yuliati; Adam, Duki; Cahya, Willy Adi
Jurnal Dharma Bhakti Ekuitas Vol. 10 No. 1 (2025): Jurnal Dharma Bhakti Ekuitas
Publisher : Universitas Ekuitas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/p3m.v10i1.1012

Abstract

This community engagement initiative aims to enhance digital marketing capabilities among rural micro-entrepreneurs in Cipeundeuy Village, Bojong Subdistrict, Purwakarta Regency. The village holds significant economic potential through its agricultural products and local crafts, yet limited digital literacy and conventional marketing approaches have hindered the competitiveness of its micro, small, and medium enterprises (MSMEs). This activity documents a participatory and educational training designed to build practical skills in digital marketing, product packaging, and e-marketplace utilization—specifically through the Shopee platform. The training employed a three-phase approach: conceptual training on digital marketing and branding, basic business planning using SWOT analysis and STP strategies, and hands-on sessions on account creation, visual product design, and content promotion using social media and marketplace tools. Findings indicate a significant increase in participants’ awareness of digital tools, confidence in online engagement, and initial application of marketing strategies tailored to rural business contexts. The intervention also fostered community collaboration, peer-learning dynamics, and a shift toward entrepreneurial self-reliance. Furthermore, this study highlights the critical role of higher education institutions in supporting Indonesia’s national digital literacy movement by bridging knowledge gaps between urban and rural economic actors. The training’s outcomes suggest that capacity-building efforts in digital literacy can act as a catalyst for inclusive economic transformation and sustainable rural development. Future programs should integrate continuous mentoring and digital ecosystem support to ensure long-term impact. This project demonstrates a replicable model for community empowerment through digital marketing training in other underdeveloped rural areas. Keywords: Community empowerment, digital literacy, digital marketing, marketplace training, rural entrepreneurship. Abstrak Inisiatif pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pemasaran digital di kalangan pelaku usaha mikro di Desa Cipeundeuy, Kecamatan Bojong, Kabupaten Purwakarta. Meskipun desa ini memiliki potensi ekonomi yang besar melalui produk pertanian dan kerajinan lokal, rendahnya literasi digital serta pendekatan pemasaran yang masih konvensional telah membatasi daya saing UMKM di wilayah tersebut. Kegiatan ini mendokumentasikan pelaksanaan lokakarya partisipatif dan edukatif yang dirancang untuk membekali peserta dengan keterampilan praktis dalam pemasaran digital, pengemasan produk, serta pemanfaatan e-marketplace khususnya melalui platform Shopee. Lokakarya dilaksanakan melalui tiga tahap: pelatihan konseptual tentang pemasaran digital dan branding, perencanaan bisnis dasar menggunakan analisis SWOT dan strategi STP, serta sesi praktik langsung pembuatan akun, desain visual produk, dan promosi konten melalui media sosial dan marketplace. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman peserta terhadap alat digital, kepercayaan diri dalam interaksi daring, serta penerapan awal strategi pemasaran digital yang relevan dengan konteks bisnis pedesaan. Selain itu, intervensi ini berhasil mendorong kolaborasi komunitas, pembelajaran antarsesama, dan peningkatan kemandirian kewirausahaan. Kegiatan ini juga menegaskan peran strategis perguruan tinggi dalam menjembatani kesenjangan literasi digital antara wilayah perkotaan dan pedesaan dalam kerangka Gerakan Nasional Literasi Digital. Temuan menunjukkan bahwa pembangunan kapasitas digital memiliki potensi sebagai katalis transformasi ekonomi yang inklusif dan berkelanjutan di wilayah perdesaan. Kegiatan ini menawarkan model pemberdayaan masyarakat yang dapat direplikasi di daerah tertinggal lainnya melalui pelatihan pemasaran digital yang terstruktur dan aplikatif. Kata kunci: Literasi digital, pemberdayaan masyarakat, pemasaran digital, pelatihan e-marketplace umkm pedesaan.
Journalist's Strategy Tras.Id in Search of News in Bengkulu Province Uthami, Apnita Noor; Yuliati, Yuliati; Mujni, Nurlianti
Semantik: Journal of Social, Media, Communication, and Journalism Vol 2 No 2 (2024): SEMANTIK (Journal of Social, Media, Communication, and Journalism)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/semantik.v2i2.13783

Abstract

Every day journalists are required to be able to find and make news. With these demands, journalists are encouraged to be able to fulfill them in various ways in accordance with the rules and regulations. This paper shows the strategies of Tras.id journalists in finding news in the Bengkulu Region. Purposive sampling, an informant interview technique, was used in this qualitative research. Planning, production, and editing are the three main focuses of this research. This study uses data collection methods with observation, interviews, and documentation to collect information from six people, namely the public, editor-in-chief, editors, and journalists. Starting with daily editorial meetings and the availability of supporting equipment such as cars, cell phones, agendas/notebooks, and press cards, this research resulted in a news search strategy. The study's recommendations focus on two areas: the lack of case studies or specific topics on the news published by Tras.id media and the need to initiate some major investigations into the escalation of political issues. The next advice that needs to be given is to pay close attention to each sentence on the news page before it is published.
Pelatihan Komunikasi Lintas Bahasa untuk Masyarakat Desa Wisata di Desa Kadugenep Ria Saraswati; Malabay, Malabay; Yuliati, Yuliati
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v5i2.4158

Abstract

Kadugenep Tourism Village holds great potential as a culturally based tourist destination. However, language barriers remain a significant challenge for the local community in providing services to international visitors. This cross-language communication training aims to improve the villagers' foreign language skills, particularly in tourism contexts, to enhance service quality and the village's overall appeal. This study employs a qualitative method with a participatory training approach, incorporating observation, interviews, and skill evaluations before and after the training. Findings indicate a significant improvement in basic English communication skills and a deeper understanding of tourist cultures post-training. Additionally, villagers gained greater confidence in interacting with foreign visitors. The implications of this study suggest that cross-language communication training contributes to enhancing the competitiveness of Kadugenep Tourism Village and can serve as a model for other tourism villages. With continued support, such initiatives could foster sustainable tourism, empower local communities economically and socially, and strengthen intercultural exchange between hosts and visitors, making local destinations more accessible and attractive to a global audience.
Analisis Potensi Peranan KH. Mahfudz Abdurrahman dalam Gerakan Angkatan Oemat Islam di Kebumen (1945-1950) sebagai Muatan Pembelajaran Sejarah Berbasis Profil Pelajar Pancasila dalam Kurikulum Merdeka Sufi, Yusni Diana; Yuliati, Yuliati
BRILIANT: Jurnal Riset dan Konseptual Vol 10 No 4 (2025): Volume 10 Nomor 4, November 2025
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v10i4.1938

Abstract

The Islamic Oemat Force (AOI) movement cannot be separated from the events of the struggle of the people of Kebumen to defend independence. The Islamic Oemat Force movement grew and developed under the leadership of KH Mahfudz Abdurrahman, who at that time was considered a father by the people of Kebumen. If we examine further the role of KH Mahfudz Abdurrahman in the history of the Islamic Oemat Force Movement in Kebumen in 1945-1950, it has the potential to be used as content in history learning to support the Pancasila Student Profile program. This research uses Kuntowijoyo's historical research method to examine the elements of the Strengthening the Pancasila Profile program contained in the history of KH Mahfudz Abdurrahman's struggle in the Islamic Oemat Force Movement. Based on the analytical study that has been carried out, KH Mahfudz's role in the Islamic Oemat Force Movement can be integrated into the values in the Strengthening Pancasila Student Profile program. The six aspects of values in the Strengthening Pancasila Student Profile program are reflected in the role of KH Mahfudz, namely faith, devotion to God Almighty and noble character, independence, mutual cooperation, global diversity, critical and creative reasoning. We find that KH Mahfudz's role has the potential to support history learning based on Strengthening the Pancasila Student Profile.
Upaya Meningkatkan Hasil Belajar Peserta Didik melalui Penerapan Model Pembelajaran Kooperatif Tipe Learning Together Yuliati, Yuliati
Itqan: Jurnal Ilmu-ilmu Kependidikan Vol. 12 No. 1 (2021): Itqan: Jurnal Ilmu-ilmu Kependidikan
Publisher : Fakultas Tarbiyah dan Ilmu Keguruan (FTIK) IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (356.496 KB) | DOI: 10.47766/itqan.v12i1.53

Abstract

This study aims to describe the increase in student learning outcomes through the application of the cooperative learning model with the type of shared learning on absolute value material in class X IPA 1 SMA Negeri 7 Banda Aceh in the 2018/2019 academic year. The location of this research is where the researcher teaches, namely at SMA Negeri 7 Banda Aceh. This research was conducted in the odd semester of the 2018/2019 school year which is planned to be carried out for 3 months from July to September 2018. The subjects of this study were 34 students of class X IPA 1 SMA Negeri 7 Banda Aceh in the 2018/2019 academic year. learners. This research is a classroom action research. The data technique in this study was obtained from the results of cycle tests, observations of teacher and student activities in learning. The data analysis technique used in this research was qualitative descriptive using the proportion formula. The results of the cycle test showed that the average learning outcome in the first cycle was 76.18, while in the second cycle it was 87.29, an increase of 11.11. Completeness of learning in the first cycle was 73.29%, while in the second cycle it was 100%, an increase of 26.47%. The average total teacher activity in carrying out learning in cycle I was 3.5 and in cycle II increased to 4.8, an increase of 1.3. The activity of students in participating in learning in the first cycle was 63.75% and in the second cycle it increased to 90%, an increase of 26.25%. So it can be denied that the application of the cooperative learning model of the type of shared learning can improve student learning outcomes on absolute value material in class X IPA 1 SMA Negeri 7 Banda Aceh in the 2018/2019 academic year.
Analysis of Revenue Sources and Alternatives at Minaret College, Australia 2023–2024 Yuliati, Yuliati; Afif, Muslihul; Munadi, Muhammad
International Journal of Active Learning Vol. 10 No. 2 (2025): October 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijal.v10i2.36631

Abstract

This article aims to analyze the structure and development of Minaret College’s revenue in Australia, with a focus on the 2023–2024 financial report. The research method employs a qualitative approach using the 2023–2024 financial report text. Data analysis utilizes quantitative percentage analysis and qualitative descriptive interpretation. The results show that the institution’s income is predominantly derived from government grants (federal and state), accounting for more than 85% of total revenue. In 2024, total income increased by 6.49%, with the main contributions coming from federal government grants (65.23%) and state grants (19.77%). Other income sources, including parental contributions and paid program revenues, exhibited slower growth but remain essential for financial diversification strategies. This article highlights the institution’s need to develop more sustainable alternative income sources, such as endowment funds, paid programs, and community-based philanthropy. Financial management is conducted transparently through publication on the institution’s website and the ACNC (The Australian Charities and Not-for-profits Commission). To enhance trust and partnership opportunities, the institution is audited by the independent auditor Bunnet & Bassal Pty Ltd. This study offers strategic policy recommendations to improve the financial independence of Minaret College and ensure its operational sustainability in the context of evolving global education policies.
Jenis dan Kelimpahan Mikroplastik pada Lambung Ikan Lelan (Diplocheilichtys pleurotaenia Bleeker) di Sungai Kampar Kabupaten Kampar Provinsi Riau Agesti, Annisa Wirna; Purwanto, Eko; Yuliati, Yuliati
Ilmu Perairan (Aquatic Science) Vol. 13 No. 3 (2025): November
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jipas.13.3.428-436

Abstract

Sungai Kampar merupakan salah satu perairan penting di Provinsi Riau yang menjadi habitat bagi berbagai jenis ikan, termasuk ikan lelan (Diplocheilichthys pleurotaenia), ikan asli bernilai ekonomis. Namun, populasinya menurun akibat terganggunya aktivitas migrasi oleh pembangunan bendungan serta pencemaran lingkungan, terutama dari limbah plastik yang berpotensi menjadi mikroplastik. Mikroplastik ini dapat tertelan oleh ikan dan menimbulkan dampak negatif terhadap kesehatan ikan serta berisiko masuk ke rantai makanan manusia. Tujuan dari penelitian ini adalah untuk mengetahui jenis dan kelimpahan mikroplastik yang terdapat pada lambung ikan lelan di Sungai Kampar. Penelitian ini dilakukan pada bulan Desember 2023 – Januari 2024 pada 3 stasiun, yaitu: Stasiun 1 (hulu - Desa Merangin), Stasiun 2 (tengah - Desa Langgini) dan Stasiun 3 (hilir –Desa Sungai Tonang) sebanyak 2 kali dengan rentang waktu 1 bulan. Sampel ikan yang tertangkap dibedah dan diambil lambungnya, kemudian diberi larutan KOH 10% dan diinkubasi selama 2 minggu.Selanjutnya diamati dengan menggunakan mikroskop binokuler untuk mengetahui jenis mikroplastiknya. Hasil dari penelitian didapatkan 3 jenis tipe mikroplastik yang terdapat pada lambung ikan ini yaitu fiber, fragmen dan film. Tipe mikroplastik yang paling banyak ditemukan adalah fiber, diikuti film dan fragmen. Total kelimpahan mikroplastik pada lambung ikan lelan memiliki nilai berkisar antara 11,74 – 13,54 partikel/individu
Political Party Criminal Liability Models in Corruption Cases: A Comparative Analysis between Indonesia and France Ali, Hilmy Faidulloh; Djatmika, Prija; Yuliati, Yuliati; Istiqomah , Milda
Rechtsidee Vol. 14 No. 1 (2026): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jihr.v14i1.1103

Abstract

General Background Political parties occupy a central institutional position in democratic systems but are recurrently associated with corruption that benefits organisations collectively rather than solely individual actors. Specific Background Indonesia’s National Criminal Code recognises corporations as subjects of criminal liability, thereby opening doctrinal space for prosecuting political parties, while France has long applied legal person liability under Article 121-2 of the Code pénal, supported by strict political finance supervision. Knowledge Gap Despite normative recognition in Indonesia, political parties are rarely treated as corporate offenders in corruption cases, creating a gap between legal construction and enforcement practice. Aims This study analyses the construction of political party criminal liability under Indonesia’s National Criminal Code, examines the French model, and compares both systems to identify a more coherent liability framework. Results The findings show that Indonesia provides a broad normative basis for treating political parties as corporate criminal subjects but lacks clear implementing mechanisms, whereas France demonstrates a consolidated and operational model combining criminal liability with institutional financial oversight. Novelty This study offers a focused comparative analysis positioning political parties explicitly as corporate offenders within corruption law, highlighting structural rather than individual accountability. Implications The analysis underscores the need for clearer legislative articulation and strengthened institutional design in Indonesia to ensure that political parties benefiting from corruption can be held criminally accountable, drawing lessons from the French experience. Highlights: Indonesia’s criminal law framework recognises organisational responsibility but rarely extends prosecution beyond individual perpetrators. France applies legal person responsibility to political organisations through clear doctrine and dedicated financial supervision. Comparative analysis reveals institutional design as a decisive factor in enforcing accountability for corruption. Keywords: Corporate Criminal Liability, Political Parties, Corruption Offences, Indonesia, France
Microplastics Depuration Using Seawater In Asiatic Hard Clams (Meretrix) In The Waters Of The Jenelata River, Gowa Yuliati, Yuliati; Hasriwiani Habo Abbas; Arni Rizqiani Rusydi; Alfina Baharuddin; Nur Ulmy Mahmud; Sumiaty, Sumiaty; Safruddin, Safruddin
Window of Health : Jurnal Kesehatan Vol 8 No 1 (January 2025)
Publisher : Fakultas Kesehatan Masyarakat Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/woh.v8i1.1419

Abstract

Depuration is an effort to reduce/eliminate contamination, including microplastics, using a water circulation system. This study aims to determine the effective depuration time to reduce the microplastic content in Asiatic hard clams (Meretrix). This study used a quantitative approach with an experimental research design and a completely randomized design. There are 450 clams used as an experimental animal where the treatment consisted of four depuration times, namely 1, 2, 3, and 4 days with three repetitions of each treatment, while the control clams were without depuration. Analysis of variance (ANOVA) was used to see the effect of depuration treatment on the microplastic content. If the effect of the treatment was significantly different, then the Post Hoc Test was continued to determine the differences between treatments. The results showed that Asiatic hard clams (Meretrix) obtained from the mouth of the Jenelata River, Gowa, were contaminated with microplastics ranging from 0.6 to 8.1 MPs/clam and an average of 3.96 MPs/clam. Depuration time significantly affected the microplastic content in clams' depuration effectiveness. There is a tendency for a longer depuration time to decrease microplastic content in clams. The adequate depuration time to reduce the microplastic content in Asiatic hard clams (Meretrix) was 3 and 4 days. Based on the findings of this study, it is recommended that further research be conducted to explore methods for reducing microplastics using natural materials.
PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Pengguna Produk Skintific Kota Semarang) Hendriyani, Mala; Wahyunigsih, Susanti; Yuliati, Yuliati
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 4, No 03 (2025): Desember 2025
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v4i03.1590

Abstract

The purpose of this study is to determine the effect of brand image and product quality on customer loyalty through customer satisfaction as an intervening variable on skintific product users. To determine the effect of brand image, product quality, and customer satisfaction on customer loyalty. The independent variables in this study are brand image and product quality. The dependent variable in this study is Customer Loyalty. The intervening variable in this study is customer satisfaction. The research method used in this study is Path Analysis. The population of this study is users of skintific products in the city of Semarang. The sample in this study amounted to 114 people using non-probability sampling, namely research selecting samples intentionally and subjectively. The data collection method is by distributing questionnaires via Google Form. The types of data used are primary data and secondary data. The results of the study indicate that brand image has an effect on customer satisfaction with t count > t table 3.083 > 1.659 and significance 0.003 < α 0.05. And product quality has an effect on customer satisfaction with t count > t table 9.566 > 1.659 and significance 0.000 < α 0.05. Brand image does not have an effect on customer loyalty with t count < t table 0.433 < 1.659 and significance 0.666 > α 0.05, while product quality has an effect on customer loyalty with t count > t table 10.342 > 1.659 and significance 0.000 < α 0.05. Customer Satisfaction influences Customer Loyalty with t count > t table 2.106 > 1.659 and significance 0.038 > α 0.05.  
Co-Authors , Abdurrasyid A Halim A Ira Fadilla Rohmadanti A, Aan Andrian Saputra A. Fachrin, Suharni A.Fachrin, Suharni Abdul Gafur Abdul Madjid Abu Hasan Adam, Duki Adhitya Salman Alfarisyi Adi Candra, Adi Adieb Sultan, Moch. Adillah Firstania Azis, Andi Aditya Nugroho Widiadi Adriman, Adriman Afif, Muslihul Agesti, Annisa Wirna Agung Wibowo Agus Rahayu Ahmad Fuad Ahmed, Ihsan Ainiyah, Ghonimah Zumroatun Akidah, Muhammad Syarifullah Hidayat Aldri Frinaldi Alfarabi Alfina Baharuddin Ali, Hilmy Faidulloh Ali, Nur Rifa Imtinan Sode Alisman, Alisman Alwi, Muhammad Khidri Amir Patintingan Ananda, Tania Ananta, Titus Ogie Gazarda Anawaru, Guntur Gunawan Andrew Joewono, Andrew Angelica, Prudent Putri Anggarani, Dinar Arsy Anggit Sasmito, Anggit Anggreani, Irvana Ayu Angka, Peter Rhatodirdjo Anisaturrahmi, Anisaturrahmi Anjani, Elisa Putri Antonia, Diana L. Antonia, Diana Lestariningsih Anwar Made AP, Andi Rizki Amelia AR, Armin Ari Pambudi Arman Arman Arni Rizqiani Rusydi Artika, Media Aruna, Alby Asmarani Harma Asriani, Nenni Asrini, Luh Juni Astachya Ananda Sofyan, Siti astuti, lidiana Ayu, Inna Puspa Bagus Raditya Wirautama Bemanto, Nicolas Hansel Yusandi Besse Rismayani Buana, Lang Budi Tjahjono Bukhari Bukhari Cahyaningsari, Esti Puji Dahulu, Yuni Damayanti Damayanti Daniar, Daniarpratiwi Darmarini, Ananingtyas S Darpawan, I Ketut Devi, Devi Ela Safitri Dewi Cahyandari, Dewi Dewi, Alya Mutia Dewi, Meydi Endah Puspita Dhanurseto Hadiprashada Dharlis, Idhar Dian Retno Sari Dewi Dian Trihastuti Diana Novita Dorce Banne Pabunga, Dorce Banne Duta Liana Dwi Budi Santoso Dwiyana, Vita Eeng Ahman, Eeng Efawani, Efawani Eka Lisdayanti Eko Prianto, Eko Eko Purwanto Ella Andayanie Elsy Rahajeng, Elsy Eni Sumiarsih Ernanda, Dita Ery Susiany Retnoningtyas Esy Nur Aisyah Evi Elisanti, Evi Fahmi Aminuddin, Muhammad Fahrur Rozi Faisal, Emir Faizah, Nabila Aulia Faizin Sulistio Farha Kamilatun Nuha Anwar Fatchur Rohman Febrianti, Bella Triana Firdausi Nuzula, Salsabila Fitrah, Miftah Nur Fitri, Agem Akbar Zainul Fonny Dameaty Hutagalung Gafur, Abd Gayatri Gayatri Givani Widya Purwanti Gunadhi, Albert Hadi Santoso Hadiyanti, Septriana Nur Haeruddin Haeruddin Halim, Olivia Hamzah, Fyrdha Faradyba Hanif Nur Widhiyanti, Hanif Nur Hapsah, Hapsah Harauly Lady Lusiana Manalu Hardi Hardi, Hardi Hasdin, Waqiah Aura Hasdin Hayuana, Wachidah Helfira, Vivi Hendrawaty, Nurmala Hendrayati, Heni Hendriyani, Mala Herwanto, Agus Hetty Manurung, Hetty Hidaayah, Nur Hidayah, Khalimatul Hidayatunnisa, Lu Lu U I, Try Asmara Idham Idham Idris, Fairus Prihatin Ig. 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