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Arif Saefudin
UIN Syarif Hidayatullah Jakarta, Indonesia
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Journal : Solidaritas

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Strategi Komunikasi Politik Eko Muji Suharto dari PDI Perjuangan dalam Memenangkan Kursi Anggota DPRD Sragen pada Pemilu Legislatif Tahun 2019: Strategi Komunikasi Politik Eko Muji Suharto dari PDI Perjuangan dalam Memenangkan Kursi Anggota DPRD Sragen pada Pemilu Legislatif Tahun 2019 Saefudin, Ade Arif; Sarjono, Herning Suryo; Kusumo Aji, Haryo
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

A political communication strategy is a communication plan and guide, so it must show theoperational method that functions as a direction to achieve the goal. Eko has run three times as amember of the Sragen DPRD, namely in 2009, 2014 and 2019. However, in 2014 he failed, sohe evaluated his communication strategy and won again in 2019. This research aims to describehow Eko Muji Suharto's political communication strategy from PDI Perjuangan in winningthe seat of Sragen DPRD member. The type of data used in this research is qualitative data. Thedata sources used are primary data sources and secondary data. This research uses the interviewmethod conducted on Eko Muji Suharto, 2 Jatitengah Village communities, and 2 PDIPerjuangan cadres. The data analysis techniques used are data collection, data reduction, datapresentation and verification carried out during the research. The results of the study are firstseen from the communicator aspect, he meets the requirements to be a good politicalcommunicator as measured by his capacity, competence, personality, and education. Measuredfrom the aspect of the message, namely the political message conveyed contains the vision andmission and is in accordance with what is the unrest and needs of the community. Measuredfrom the aspect of the recipient of Eko's political message is also targeted precisely at all peoplewho already have the right to vote. So that in the aspect of the effects arising from thecommunication strategy carried out by Eko it worked well, namely in the form of support fromthe audience.Keywords: PDI Perjuangan, Winning seats, DPRD
Co-Authors Afdhal Chatra Perdana Afifah, Juliana Nur Afifah, Yasmin Nur Agus Suradika Ahmad Yasir Ibrahim Alfi Syahrin Ali Rahman Alnaznabila Aghnii Hafnieva Imanda Amalia, Nabila Nur Ambari, Alvin Alvani Tresna Andriya Risdwiyanto aniati Anugriaty Indah Asmarany Anwar Muhammad Radiamoda Arffien, Afferdhy Arief Fahmi Lubis ARIWIBOWO, PRASETIO Ariyani, Zulfa Asnath Maria Fuah, Asnath Maria Aulia Nabila Safitri Ayi Abdurahman Ayu Citra Santyaningtyas Azhari Aziz Samudra Cinta, Mutiara Conita, Syifa Damaianti, Lira Fessia Dasep Supriatna Dewi Sartika DEWI SARTIKA Didik Supriyanto, Didik Diyanti, Winda Djunaedi Eka Setyowati Eka Setyowati Engkos Kosasih Ernawati Ernawati Evi Satispi Fahruddin Fahruddin Fahruddin Fairuzabad, Mohammad Farhany Luthfiana Salahudin Fathiya Jasmine Noor Indira Faujiah, Irfa Nur Fauziyyah, Rahmaniar Filasti Rahma Ghifari, Muhammad Athif Raufan Hadi Peristiwo Hadtan, Muhammad Dzakiy Abdul A’la Hakim, Abdul Azizul Hanifa Khoirunnisa Azahra Hegar Harini Helli Ihsan I Komang Gede Wiryawan Ichsan Ichsan Ihsan, Helli Ihsana Sabriani Borualogo Ilham Wahyudi Imelda Suryati Maulani Irfan Azim Jatsiyah, Venti Judijanto, Loso Khairunnisa Nabilah Khikmatul Islah Kiki Farida Ferine Kundharu Saddhono Kusumo Aji, Haryo LAUNTU, ANSIR Lilis Khotijah Loso Judianto Loso Judijanto M. Zahari Ma'mun Murod Made Ayu Anggreni Meira, Ravenaanda Mia Aina Misbahul Munir Muh Haritsah Hizbullah Muh. Darwis Muhammad Hafizh Sandy Al Fauzan Muhammad Iqbal Birsyada Muhiddin, Syurawasti Mukhlis, Hasan Murliasari, Rikha Nazwa Aulia Rahmah Ni Ketut Widhiarcani Matradewi Nicolas, Djone Georges Nofirman, Nofirman Nooraniyah Karima Afifah Nur Hidayati, Nabila Nurendah, Gemala Nurfadhillah, Nanda Nurhayana, Hafiz Fauzan Nurjanah, Arum Nurlaela Kumala Dewi, Nurlaela Kumala Pangestu, Rani Samudra Prasetyo, Danang Bagus Putra, Juniawan Mandala Rahmawati, Wulan Ramadani, Reza Rikha Murliasari Rony, Zahara Tussoleha rosyida, ulva fatiya Rudi Priyanto Sabil Mokodenseho Sari, Fiona Puspita Sarjono, Herning Suryo Setiadin Setiadin Setya, Dya Pramesti Sholihah, Rianti Siddik, Ihsan Abdurrahman Sigit Wahyudi Sigit Wahyudi, Sigit Siti Ardhya Mutiara Syifa Sitti Nadirah Sjahruddin, Herman Slamet Riyadi Sri Maslihah Subchi, Imam Suharti, Sri Sulistianingsih Sulistianingsih Sulisworo Kusdiyati Suljatmiko Suljatmiko Suljatmiko, Suljatmiko Syahlani, Cahya Nailah Shafa Syifa Nur Zihan Zahra Taslim Djafar Tengku Sri Ramadonna Thontowi, Haidar Buldan Tia Ristiawati Triansah, Mohamad Rizal Ulfah Sayidah Mutamimah Utomo, Jepri Valdewa, Satya Wahyudi, Hedi Wahyudi, Johan Wibowo, Bayu Ananto Windarti, Yuli Wiwik Handayani Wyandini, Diah Zaleha Yohny Anwar Yusron, Ali Zakia Salma Deva