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The Influence of Perceived Usefulness, Social Influence, and User Experience on Technology Acceptance Intention in Startup Companies Tawil, Muhamad Risal; Darwis, Darwis; Pahlawansah, Haniwijaya; Violin, Vivid; Astuti, Enny Diah; Lubis, Fatimah Malini
Journal of Information System, Technology and Engineering Vol. 3 No. 4 (2025): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v3i4.206

Abstract

This​‍​‌‍​‍‌ study is centered around the idea of how the factors like perceived usefulness, social influence, and user experience impact the employee's intention to technology acceptance in the startups of Indonesia. The study was performed by us through a quantitative approach and a questionnaire of 150 employees from different digital startups in Indonesia. I ensured that the participants met the criteria of being technology users in their daily work. The data analysis was done through multiple linear regression. The results of the research show that the three factors, i.e. perceived usefulness, social influence, and user experience, have positive and significant impacts on the technology acceptance ​‍​‌‍​‍‌intention. Perceived usefulness focuses on the benefits of technology and increases confidence, social influence enhances positive social norms, and user experience offers a more comfortable and intuitive digital encounter. Theoretically, this study adds to the knowledge of Technology Acceptance Model (TAM) in the context of startups, and practically, I aim to provide management with the recommended approach to bolster digitalization efforts using perceived usefulness, social support, and user experience in the strategy.
Co-Authors A. Dara Dewi Mallarangan Abdul Rahman Abdurohim Abdurohim ADE RISNA SARI Adi Soeprapto Afiat, Dominica Dini Agus Siswanto Agus Suyatno Agustinus, Jati Wahyono Ahmad Nur Budi Utama Akhmad Fauzi Akhmad Fauzi Akhmad Ramli Albab Al Umar, Ahmad Ulil Alfa Santoso Budiwidjojo Putra Ali Zaenal Abidin Ali Zaenal Abidin Ana Fitriyatul Bilgies, Ana Fitriyatul Anantadjaya, Samuel PD Andini Shifa Ariba Andriani, Hertya Andy Ismail Ansori , Kholid Antonio, Ferdi Ariba, Andini Shifa Ary Bayu Nugraha Astuti, Enny Diah Atika Dyah Perwita Baehaqi Basuki Wisnu Bayu Purbha Sakti Betty Rahayu Darwin Kesuma darwis darwis, darwis desi kristanti, desi Devin Mahendika Didi Suhendi Dila Erlianti Djunaedi Djunaedi Erica Fahrani Shifa Azizah Eskawida Eskawida Evalina Darlin Fahmi Kamal, Fahmi Fanny Patricia Teng Fany Septiany Nabilah Febrian, Wenny Desty Feby Arma Putra Ferdy Leuhery Feriyadin, Feriyadin Firman Aziz Fitriyatinur, Qurnia Flora Grace Putrianti Ginting, Nurlelasari Hadi Prayitno, Hadi Hamdi, Muhamad Zikry Haniwijaya Pahlawansah Harahap, Nasruddin Khalil Haribowo, Rio Havidotinnisa, Siti Hedrat M. Nure Heriswanto, Heriswanto Hernawan, Moch Arif I Putu Agus Dharma Hita Iis Kartini Ilham Arief Imam Jayanto Irsyad Dhahri Samad Ita Soegiarto Ita Soegiarto Jasiah Jasiah Jean Evelyn Ilela Juli, La Karyadi, Haris Khairani, Elisa KMT Lasmiatun Komala Komala Komala Komala Komala Kumalaningrum, Dwi Rahayu Kushariyadi Kushariyadi Kusnadi, Iwan Henri Kuswandi Kuswandi La Ode Marihi Lamatokan, Sisca Lasmiatun , KMT LASRIDA SIGALINGGING Lenny Nuraeni, Lenny Lumingkewas, Cindy Sandra Maria Evy Purwitasari Mart, Catik Yustina May Vitha Rahmadhani Misno Misno Moh Solehuddin Moh. Samsul Arifin Mohzana Mozart Malik Ibrahim Muhamad Akbar Muhamad Risal Tawil Muhamad Zikry Hamdi Muhammad Ade Kurnia Harahap Muhammad Haris Muhammad Rizky Zulkifli Muhammad Syafri, Muhammad Muhammad Zakaria Musran Munizu Mutia, Dara Nabilah, Fany Septiany Nainggolan, Rhany Nawangwulan, Irma M Nofirman, Nofirman Nu'man Afif Nurdiani, Tanti Widia Oktapiani, Ananda Olubitan, Joseph Oluremi Pawisari Pawisari Pongtuluran, Rhina Putranto, Samuel Aditya Eko Rahman, Rifania Auralia Ramadhan, Rizky Maulana Rasty Yulia Rendra Agung Prabowo Retnowati, Eli Revi Sesario Rhany Nainggolan Rifania Auralia Rahman Rinovian Rais Riyanti, Apriani Rizki, Putri Ade Rizky Maulana Ramadhan Rony, Zahara Tussoleha Roza, Nelli RR. Ella Evrita Hestiandari Rustiawan, Indra Sabalius Uhai Saksono, Lalang Santosa, Sonny Saputra, Eka Kurnia Sardin Sari Zulfiana Hasan Sari, Vina Budiarti Mustika Setiawan Setiawan Setiawan, Roy Shifa Azizah, Erica Fahrani Sidjabat, Sonya Simatupang, Teddy Juanda Sirait, Edison P Sisca Cletus Lamatokan Siska Siska Siti Annisa Wahdiniawati, Siti Annisa Siti Patimah Sobali, Utep Soegiarto, Ita Soelistiyono, Anitiyo St Rahmah St. Sukmawati. Sudadi Suhara, Ade Sukirman Sukirman Sulaeman, Moh. Muklis Sultan Andilah Suriani Nur Susanto Susanto Susi Arijanti Susi Indriyani Sutapa, Heru Suwahono Suwahono Suwandana, I Made Adi Tanti Widia Nurdiani Tarigan, Budi Akhmad Teguh Setiawan Wibowo Tyahya Whisnu Hendratni Umi Setyorini Usulu, Elvira M. Vera Herlina Mustari Violin, Vivid Widaryo, Chandika Mahendra Widianti, Fadillah Nur Wisnu, Basuki Wulandari, Ayu Ratna Zahra Khusnul Lathifah Zen, Abdul Haris M. Zulkifli, Muhammad Rizky Zuraida Zuraida