Article Per Year (5 Year)
p-Index From 2021 - 2026
12.167
P-Index
This Author published in this journals
All Journal Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JURNAL LENTERA BISNIS Sebelas Maret Business Review Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia Journal of Management and Bussines (JOMB) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Sanskara Ekonomi dan Kewirausahaan Jurnal Multidisiplin West Science The Es Economics and Entrepreneurship The Eastasouth Management and Business Journal of Economics, Entrepreneurship, Management Business and Accounting West Science Business and Management West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies West Science Accounting and Finance Jurnal REKOMEN (Riset Ekonomi Manajemen) West Science Social and Humanities Studies Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah West Science Islamic Studies Jurnal Manajemen Bisnis dan Terapan Sciences du Nord Economics and Business Fundamental and Applied Management Journal Pinisi Journal of Entrepreneurship Review INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Eva Yuniarti Utami
Sekolah Vokasi Universitas Sebelas Maret
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

Published : 101 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 101 Documents
Search

 3   4   5   6   7 
Utilization of Social Media and Online Platforms in Improving Customer Engagement of Fashion SMEs in Bali Arjang Arjang; Eva Yuniarti Utami; Finny Redjeki
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.698

Abstract

This research investigates the intricate dynamics of social media utilization and online platform presence in shaping customer engagement for small and medium-sized fashion enterprises (SMEs) in Bali. A sample of 120 fashion SMEs participated in a cross-sectional survey, providing insights into their digital strategies and customer interactions. The study employs Structural Equation Modeling with Partial Least Squares (SEM-PLS) to analyze the relationships between social media utilization, online platform presence, and customer engagement. Descriptive statistics, reliability, and validity analyses are conducted to ensure the robustness of the measurement model. The findings reveal a positive and significant impact of social media utilization on online platform presence and, subsequently, customer engagement. The mediating role of online platforms in enhancing customer interactions is highlighted. Practical implications and recommendations are provided for fashion SMEs seeking to optimize their digital strategies and foster meaningful customer engagements in the vibrant cultural context of Bali.
Transformation of Traditional Food and Beverage Industry with Industry 4.0 Approach: Case Study on Culinary Business in Bandung Area Marwan Effendi; Jasman Jasman; Eva Yuniarti Utami; Loso Judijanto
West Science Journal Economic and Entrepreneurship Vol. 1 No. 04 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i04.390

Abstract

The advent of Industry 4.0 has precipitated transformative changes in traditional industries globally. This research investigates the impact of Industry 4.0 on the traditional food and beverage sector in Bandung, Indonesia, with a focus on technological adoption, operational efficiency, customer engagement, and business performance. Through a quantitative approach involving 121 culinary establishments, the study employs Structural Equation Modeling with Partial Least Squares (SEM-PLS) to analyze the complex interplay of these factors. The results indicate a positive and significant relationship between technological adoption and operational efficiency. Operational efficiency, in turn, correlates positively with customer engagement, leading to improved business performance. The study provides nuanced insights into the varied dynamics across different culinary segments and emphasizes the pivotal role of Industry 4.0 in shaping the competitive landscape of Bandung's culinary businesses.
The Effect of Customer Engagement, Content Personalization, and Trust on Purchasing Decisions in Indonesian E-commerce: A Case Study on the Fashion Industry Suryati Suryati; Efti Novita Sari; Eva Yuniarti Utami
West Science Journal Economic and Entrepreneurship Vol. 1 No. 06 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i06.453

Abstract

An in-depth understanding of the elements influencing consumer behavior is necessary given the constantly changing environment of e-commerce in the Indonesian fashion industry. This study looks into how trust, content personalization, and customer engagement affect consumers' decisions to buy. Using Structural Equation Modeling, a quantitative analysis examines a sample that reflects the heterogeneous consumer base of Indonesian e-commerce. The measuring model demonstrates strong psychometric qualities, and analyses of discriminant validity attest to the latent constructs' uniqueness. Fit indices support the structural equation model's suitability, while regression analysis demonstrates the importance of trust, content personalization, and customer engagement in influencing purchase decisions. Future research directions and their practical implications for enterprises are highlighted.
Analysis of the Influence of Innovative Leadership, Product Development, and Marketing Strategy on Creative Industry Business Growth in Bandung Loso Judijanto; Irwan Suryadi; Eva Yuniarti Utami; Darmawan Listya Cahya
West Science Journal Economic and Entrepreneurship Vol. 1 No. 06 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i06.454

Abstract

This research investigates the intricate dynamics within the creative industry of Bandung City by analyzing the influence of Innovative Leadership, Product Development Strategies, and Marketing Strategies on Business Growth. A sample of 150 creative enterprises was surveyed, and structural equation modeling with partial least squares (SEM-PLS) was employed for quantitative analysis. The measurement model assessment confirmed the reliability and validity of the measurement instruments, while the structural model revealed significant positive relationships between the independent variables and Business Growth. Hypotheses testing supported the influence of Innovative Leadership, Product Development Strategies, and Marketing Strategies on Business Growth. The model fit indices indicated an acceptable fit, and the R-Square values suggested that approximately 60.2% of the variance in Business Growth can be explained by the combined influence of the studied factors. The regression results further confirmed the positive associations between each independent variable and Business Growth. The study contributes valuable insights for practitioners, policymakers, and researchers within the creative industry and concludes with recommendations for future research.
The Effect of Business Partnerships, Product Diversification, and Market Competitiveness on MSME Business Performance in Jakarta Loso Judijanto; Eva Yuniarti Utami; Muhammad Aga Sekamdo
West Science Journal Economic and Entrepreneurship Vol. 1 No. 07 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i07.458

Abstract

The present study examines the intricate dynamics between product diversification, business partnerships, and market competitiveness as they pertain to the performance of Micro, Small, and Medium-sized Enterprises (MSMEs) in Jakarta. Employing a quantitative analysis approach, the study integrates Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to scrutinize a sample of 150 MSMEs. The measurement model establishes the reliability and validity of the selected constructs, demonstrating robust factor loadings, high reliability, and satisfactory convergent validity. Discriminant validity analysis ensures the distinctiveness of the constructs, while model fit indices affirm the appropriateness of the Estimated Model in capturing observed data patterns. The structural model analysis reveals significant positive relationships between business partnerships, market competitiveness, and product diversification with MSME business performance. These findings hold valuable implications for policymakers, providing insights into the targeted interventions needed to bolster the MSME sector in Jakarta.
Analysis of Generation Z Consumer Behavior in the Food and Beverage Industry in Indonesia: The Influence of Product Personalization, Social Media Engagement, and Brand Experience Dyah Ayu Suryaningrum; Eva Yuniarti Utami; Hayu Lusianawati; Najdah Thalib
West Science Journal Economic and Entrepreneurship Vol. 1 No. 07 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i07.461

Abstract

In the Indonesian food and beverage sector, this study examines how brand experience, social media interaction, and product customisation affect Generation Z customer behavior. Data gathered from 150 Generation Z customers was analyzed using a quantitative method that made use of structural equation modeling with partial least squares (SEM-PLS). The results of the study show a strong positive correlation between the behavior of Generation Z consumers and each independent variable, including social media participation, brand experience, and product customisation. The findings highlight how crucial strategic customisation, a strong social media presence, and improved brand experiences are in influencing Generation Z customers' preferences and decisions. These observations have important ramifications for companies who want to modify their marketing plans in order to successfully connect this ever-changing group of consumers in the Indonesian market.
The Effect of Innovation, Entrepreneurship and Business Development on the Economic Independence of Muslims Moh Gifari Sono; Syamsu Rijal; Erwina Kartika Devi; Eva Yuniarti Utami
West Science Islamic Studies Vol. 2 No. 02 (2024): West Science Islamic Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsiss.v2i02.805

Abstract

This research investigates the impact of innovation, entrepreneurship, and business development on the economic independence of Muslims in Indonesia through a quantitative analysis. A sample of 120 respondents representing diverse demographic backgrounds was surveyed, and Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was employed to analyze the data. The measurement model assessment confirmed the reliability and validity of the constructs, while the structural model estimation revealed significant positive relationships between innovation, entrepreneurship, business development, and economic independence. Hypothesis testing further validated these relationships, indicating that all three factors—innovation, entrepreneurship, and business development—have a significant positive effect on economic independence among Muslims in Indonesia. The findings underscore the importance of fostering innovation ecosystems, nurturing entrepreneurial talent, and creating conducive business environments to promote economic autonomy within the Muslim community. These insights have implications for policymakers, practitioners, and stakeholders seeking to design targeted interventions for inclusive economic development and sustainable growth in Indonesia.
Analisis Pengaruh Kredibilitas Influencer, Relevansi Konten, dan Tingkat Keterlibatan Sosial terhadap Perilaku Konsumen Generasi Z dalam Kampanye Influencer Marketing: Studi Kasus pada Industri Fashion di Indonesia Moh Gifari Sono; Mega Ilhamiwati; Widalicin Januarty; Eva Yuniarti Utami; Ferry Arfiansyah
Jurnal Ekonomi dan Kewirausahaan West Science Vol 2 No 01 (2024): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v2i01.889

Abstract

Penelitian ini menyelidiki dinamika rumit yang memengaruhi perilaku konsumen Generasi Z di industri fesyen Indonesia, dengan fokus pada peran kredibilitas influencer, relevansi konten, dan keterlibatan sosial. Pendekatan kuantitatif digunakan, dengan mensurvei sampel konsumen Generasi Z yang beragam di berbagai kota besar di Indonesia. Analisis model pengukuran menetapkan reliabilitas dan validitas konstruk, sementara model struktural mengungkapkan hubungan yang signifikan dan positif antara kredibilitas influencer, relevansi konten, keterlibatan sosial, dan perilaku konsumen. Temuan ini memberikan wawasan yang dapat ditindaklanjuti oleh para pemasar dan influencer, yang menekankan pentingnya membangun kredibilitas, membuat konten yang relevan, dan mendorong keterlibatan sosial untuk secara efektif terhubung dan mempengaruhi konsumen Generasi Z.
Evaluasi Bibliometrik terhadap Efektivitas Produk Keuangan Syariah dalam Mendorong Keuangan Inklusif di Masyarakat Jamaluddin Majid; Mega Ilhamiwati; Eva Yuniarti Utami
Jurnal Ekonomi dan Kewirausahaan West Science Vol 2 No 02 (2024): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v2i02.1095

Abstract

Penelitian ini mengadakan evaluasi bibliometrik terhadap literatur terkait keuangan syariah dan inklusi keuangan untuk memahami efektivitas produk keuangan syariah dalam mendorong keuangan inklusif di masyarakat. Dengan memanfaatkan pendekatan bibliometrik, analisis dilakukan terhadap tren, pola, dan fokus penelitian dalam literatur akademis. Data dari 980 artikel yang telah dikutip lebih dari 52,000 kali dari tahun 1991 hingga 2024 menunjukkan dampak signifikan dari literatur tersebut dalam mendukung pengembangan industri keuangan syariah. Visualisasi jaringan tema dan tren penelitian mengungkapkan evolusi pemikiran dari aspek teoritis hingga aplikasi praktis, sementara analisis kutipan menyoroti topik-topik yang paling banyak diperhatikan dalam literatur. Temuan ini memberikan pemahaman yang lebih baik tentang perkembangan industri keuangan syariah dan tantangan yang dihadapinya dalam mewujudkan inklusi keuangan yang lebih luas di masyarakat. Melalui pemahaman yang lebih dalam tentang tren dan pola dalam literatur akademis, praktisi dan pembuat kebijakan dapat mengembangkan strategi yang lebih efektif dalam meningkatkan akses masyarakat terhadap layanan keuangan syariah yang sesuai dengan prinsip-prinsip Islam.
Analisis Kualitas Layanan Koperasi, Dukungan Pemerintah Daerah, Keterlibatan Masyarakat dalam Meningkatkan Daya Saing UMKM di Kota Yogyakarta Dyah Ayu Suryaningrum; Muhammad Lucky P; Eva Yuniarti Utami
Jurnal Ekonomi dan Kewirausahaan West Science Vol 2 No 02 (2024): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v2i02.1100

Abstract

Penelitian ini menyelidiki pengaruh kualitas layanan koperasi, dukungan pemerintah daerah, dan keterlibatan masyarakat terhadap daya saing Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Yogyakarta. Pendekatan kuantitatif dengan menggunakan Structural Equation Modeling dengan Partial Least Squares (SEM-PLS) digunakan untuk menganalisis data yang dikumpulkan dari 141 pemilik/pengelola UMKM. Temuan menunjukkan adanya hubungan positif yang signifikan antara kualitas layanan koperasi, dukungan pemerintah daerah, keterlibatan masyarakat, dan daya saing UMKM. Secara khusus, tingkat kualitas layanan koperasi yang lebih tinggi, dukungan pemerintah daerah, dan keterlibatan masyarakat berhubungan dengan daya saing UMKM yang lebih besar. Model pengukuran menunjukkan validitas dan reliabilitas yang memuaskan, sementara model struktural memberikan kecocokan yang baik terhadap data. Pengujian hipotesis mengkonfirmasi signifikansi statistik dari hubungan tersebut, menyoroti peran penting kualitas layanan koperasi, dukungan pemerintah daerah, dan keterlibatan masyarakat dalam mendorong daya saing UMKM. Temuan ini berkontribusi pada pemahaman tentang faktor-faktor yang mempengaruhi daya saing UMKM dan memberikan wawasan yang berharga bagi para pembuat kebijakan, koperasi, pemerintah daerah, dan masyarakat yang ingin mendukung pengembangan UMKM dan pertumbuhan ekonomi di Kota Yogyakarta.
Co-Authors -, Diah Pramesti - . Syamsulbahri A Idun Suwarna A Ratna Sari Dewi A. Ary Setyawan Aan Adiazmil Abdul Rasyid Acep Fatchuroji Ade Onny Siagian Adit Mohammad Aziz Afif Syarifudin Yahya Afni Yeni Agung Zulfikri Ahmad Sidiq Dzikri Ahmadun Ahmadun Ainil Mardiah Alfiana Andi Aris Mattunruang Andi Naila Quin Azisah Aliasyahbana Andika Isma Andri Triyantoro Andriya Risdwiyanto Anggraini Syahputri Anugriaty Indah Asmarany Arief Fahmi Lubis Arief Yanto Rukmana Arif Nurhakim Arizal Hamizar Arjang Arjang Asep Supriadi Asri Ady Bakri Audita Nuvriasari Badirun Basir Baren Sipayung Basnendar Herry Prilosadoso Baso Iwang Bekti Utomo Budi Sulistiyo Nugroho Chairil Afandy Chairil Akhyar CNAWP, Rizal Perlambang Dama Dama Dama Yuninata Dama Yuninata DARMAN Darmawan Listya Cahya Degdo Suprayitno Deni Iskandar Deri Apriadi Desma Erica Maryati Manik Dewi Endah Fajariana, Dewi Endah Deysyelin Y.T.J. Wongkar Dhety Chusumastuti Diawati, Prety Dominica Maria Ratna Tungga Dewa Dyah Ayu Suryaningrum Efendi Efendi Eka Hendrayani Eka Immamah Ekbal Santoso Eko Budi Lestari Eko Sudarmanto Eliagus Telaumbanua Elly Yuniar Nitawati Erasma Eri Mardiani Erwina Kartika Devi Esti Tri Endarwati Eva Andriani Eva Desembrianita Fajriani Azis Farida Akbarina Farida Arinie Soelistianto Fatma Sarie Fenny Fenny Ferry Arfiansyah Finny Redjeki Frans Sudirjo Frans Sudirjo H. M. Anwar Hadiansyah Ma’sum Hajar Mukaromah Halek Mu'min Halek Mu'min Halomoan Hutajulu Haribowo, Rio Harjoni Harjoni Hartin Kurniawati Hayu Lusianawati Hendi Budiman Hendra, Joni Heri Setiawan Heri Susanto Herry Ramadhani Hommy Dorthy Ellyany Sinaga I Nengah Suarmanayasa I Wayan Adi Pratama Ikhyanuddin Ikhyanuddin, Ikhyanuddin Ikram Yakin Ilham Ilma Wulansari Hasdiansa Imam Hanafi Imron Natsir Indah Wati Indra Permana Indra Wijaya Indriana Indriana Irwan Moridu Irwan Suryadi Irwansyah, Rudy Iwan Harsono J Fuji Inzani SL Jacob, Jufri Jacsy Tubalawony Jamaluddin Majid Jasman Jata, I Wayan Jemadi Johanes P Kumagaya Jumui Kartika Sari Kiki Farida Ferine KRT. Akhir Lusono Kushariyadi Kushariyadi Kushariyadi Kushariyadi Kushariyadi Laili Savitri Noor Landebawo, Akib Lastika Ary Prihandoko Latifah Latifah Listiana Sri Mulatsih Lita Limpo Loso Judijanto Lukman Hakim Luthfi Nuraini M.M, Besse Faradiba Mahmudin, Tono Maiza Fikri Marwan Asri Marwan Effendi Masri Ramadhan Mega Ilhamiwati Merlin Swantamalo Magna Mislan Sihite, Mislan Moh Gifari Sono Moh Gifari Sono Moh Rohim Suharyadi Mohammad Gifari Sono Muhamad Ammar Muhtadi Muhamad Risal Tawil Muhammad Aga Sekamdo Muhammad Amsal Nasution Muhammad Hakim Azizi Muhammad Lucky P Muhammad Umer Farooq Mujahid Muhlis Muhlis Muhlis Mulyadi Musran Munizu Muthi’atul Khasanah Najdah Thalib Nanang Qosim Ni Luh Kardini Nourma Wulanda Nova Erliyana Novela Deva Puasa Sucifa Fitriansyah Novi Handayani Simbolon Novi Ria Rahmawati Novi Ria Rahmawati Nunur Nuraeni Nunut Asniar Nur Aisyah Qadri Saiful Nur Zarliani Uli Nur, Kherayani Nurdjanah Hamid Nurlaila Syarfiah Asfo Nurlina Aris Octaviani, Reni Dian Paulus Laratmase Ramadhani Kirana Putra Ramiati Ramiati Ratih Primandari, Novegya Rawi Rawi Rawi Rena Augia Putrie Rendi Randika Reza Fahlevi Lubis Reza Nurul Ichsan Rianti Setyawasih Rieneke Ryke Kalalo Riki Adriant Rina Destiana Risca Fitri Ayuni Rival Pahrijal Riztrya Novedliani Rohmawan Adi Pratama Rohmawan Adi Pratama Rohmawan Adi Pratama Rohmawan Adi Pratama Roosganda Elizabeth Roosganda Elizabeth Roosganda Elizabeth Rosita Mei Damayanti RR Roosita Cindrakasih Rudi Kurniawan Sabil Mokodenseho Sabil Sabil Said Hamzali Saida Said Salamatun Asakdiyah Samalua Waoma Sandi Setiadi Sania Nuraziza Sari, Efti Novita Sarwo Eddy Wibowo Seno Lamsir Silvester Adi Surya Herjuna Sisca Cletus Lamatokan Siti Aisyah Siti Annisa Wahdiniawati Siti Komariah Hildayanti Soemarno Hidayatullah. S Soni Suharmono Sri Juminawati Sri Wanti Belani Sugeha, Moh. Fresal Sulistyo Budi Utomo Sunarto Suparman Supriandi Supriandi Suriadi Suryati Suryati Suseno Hendratmoko Suyanto Suyanto Syahidin Syahidin Syamsu Rijal Syarifuddin Syarifuddin Taufiqurokhman Taufiqurokhman Teddy Oswari Tera Lesmana Tera Lesmana Tia Nurapriyanti Tienni Mariana Simanjorang Titi Yuniarti Titik Purwati Tri Neliana Tsaalis Bachtiar Tuti Sulastri Tuti Sulastri Usman Tahir Utami, Desy Cahyaning Utomo, Bekti Versiandika Yudha Pratama Wahyu Agung P Wahyu Agung Setyo Wahyu Agung Setyo Wahyu Agung Setyo Wanda Laksniyunita Wati Rosmawati Wendy Wendy Weni Indah Doktri Agus Tapaningsih Widalicin Januarty Widyatmoko Widyatmoko Wira Pramana Putra Yenik Pujowati Yoseb Boari Yulia Ningsih Yulian Sahri Yulistiyono, Agus Yusniar Yusuf Ronny Edward Zainol Hasan Zakaria Zakaria Zulkifli Zulkifli Zunan Setiawan